how to manage Facebook Ads

How to Promote Discovery Sessions on Facebook (using Canva)

How to promote discovery session on Facebook

Wow, can you believe we are already one-third through 2016?!

How is your year tracking so far?

In January this year I made some massive changes in the way I work – heavily influenced by the book The One Thing, and also by one of my mentors Todd Herman and his ‘90 Day Year’ program. 

Summarized in one line (because everything is simplified now), I am choosing to focus on just ONE key project in my business per quarter.

I can’t tell you how liberating it has been putting big projects I had planned to this year do ‘on hold’ and saying ‘no’ to almost every interview request that has come my way in the last 90 days. (I used to spend so much internal energy procrastinating on whether to say yes to opportunities that came into my inbox each day, having a simple ‘not now’ answer this year has freed me up in ways I never expected) 

I have got SO MUCH done by getting up each day and knowing exactly my ONE thing to do – no more indecision or multi-tasking.  

I also feel sooooo calm since giving myself permission to take 90% of work off my plate. And I’ve had 2 energy healers I’ve known for years, tell me in the last few weeks that they’ve never seen my nervous system so settled (adrenal fatigue is something I have struggled with on/off for years). Focusing on just ONE thing has literally changed my health and my happiness.

And before you think that ‘doing less means I’m making less’ think again my friend. The first 6 weeks of this year alone were the most financially rewarding I’ve had in my business to date.

Being the beginning of April, I have just re-set my ONE THING for the next 90 days and have SO much energy knowing it is going to be complete by the end of June!

I wanted to share this method of working with you all this month, and so I have created Action April to give you ONE thing to take action on every week. Each week I will be sharing with you a step-by-step ‘How-to’ for your business. If you do nothing else but this ONE Action each week, by May you will have taken some massive steps forward. (who knows, if you like these, we might even keep going for 90 days….)

I’m going to make this super SIMPLE for you all – you don’t even need to come up with your ONE thing – I will email it to you each week and you just need to take action.

This weeks first Action is ‘How to promote discovery sessions on Facebook (using Canva)’ in the video below:

 

 

Put on your blinkers ladies. Stop looking around at the million things you 'could' be doing and bunker down to start promoting yourselves on Facebook this week. 

If you want to up the ante - double down and do this ONE thing of promoting yourself on Facebook each day!

Then pop on over to my Facebook group Healthy Wealthy Society to share how you are getting on.

Resources:
Client Magnet Script to use in your Social Media Posts >>

The One Thing, Gary Keller >> 

Canva >>

Stock Up >>

 
 
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List Building 101 for Successful Health Coaches

List Building for Coaches

 

Let me start by saying that building a list is a long journey. There’s no magical quick fix. Stick with it, and slowly but surely you will have a solid base of prospects to build a relationship with.

But there is absolute truth in the marketing mantra: The Money Is In Your List.

TRUTH

And for that reason, you MUST start List Building as soon as possible.

Building a list is one of the most important things you’ll do for your business. By nurturing this list you are able to build trust and credibility with your target audience (aka Dream Clients) with a view to them taking the steps to work with you.

There are many ways to list-build, many of which are free - but these do tend to be slow.

 

 

List-building can however happen quickly using a good list-building funnel and typically happens in this order:

  1. A Facebook Advert

  2. A Landing Page with a form to fill in name and email address

  3. A Free Offer Download (called a Lead Magnet)

  4. Follow up emails and newsletters

1. YOUR FACEBOOK ADVERT is how you will drill down into your target audience and have an advert pull them to your landing page with the prospect of getting something for free. I’m going to leave the ins and outs of Facebook ads for another time, but if you’re interested in learning more, Amy Porterfield has a great podcast about Facebook ad targeting HERE. (I also cover facebook ads in great detail specifically for health coaches with industry facebook as guru Julie Lowe in my UPswing Mastermind for Health Coaches.

2. YOUR LANDING PAGE is where your prospect will ‘land’ once they’ve clicked on your Facebook ad. It’s a webpage with a form asking for their name and email address. This form will be linked to your email marketing software (Mailchimp or Aweber are popular).

Your landing page needs to be a page where your prospect only has one option to click on, and that’s the SUBMIT button of your form. The idea with your list building goal is to not lose your prospect to other links on the page. Leadpages is probably the most popular platform for building landing pages. It is affordable and easy to use, with thousands of pre-made templates for you to tweak to suit your brand.

3. YOUR LEAD MAGNET is a piece of content that your dream client will be super happy to get their hands on. They’ll jump at the chance to give you their email address in exchange for this awesome piece of content.

Knowing your audience better than they know themselves will help you to create EXACTLY what they are looking for but didn’t realise it. If you haven’t identified who your dream clients are yet, you’ll find

4 Ways to Identify Your Health Coaching Target Audience (aka Dream Clients) HERE.

Your Lead Magnet doesn’t have to be a grandiose piece of work – it can be a free meal planner, recipes, a short eBook or training video.

4. YOUR FOLLOW UP EMAILS AND NEWSLETTERS are what are going to keep people who’ve joined your list engaged. 

Once you have their name and email address, you can keep in regular contact with your prospects. 

Talk to them in their own language about their pain point and give them a solution. 

Newsletters are a fabulous means of nurturing and building trust with your subscribers so they eventually want to buy your products or services and keep coming back for more.

The general rule of thumb for newsletter content is:  include something personal, like a story about what you’ve been up to. Your content might include an intro to your blog, followed by a promotion for someone else, along with showcasing somewhere you’ve recently been features, and a link to your new eBook. Anything goes, really. Keep it personal, and make it your own.

You should always add an offer of a complementary discovery session, or a link to check out your coaching program.

Another element in your newsletter marketing can be to set up autoresponders which deliver a series of scheduled emails to your audience once they have opted in.

Autoresponders allow you to build a series of emails to send over a period of time (hours, days, weeks, more). You can design, schedule and test your automated emails and track how many people open them.

Automation offers a more custom experience for individual subscribers, based on their activity. For example, if they read about a product you’re selling in one of your newsletters, and then click on the link to find out more, you can set up an automated email to go specifically to subscribers who have taken these action steps and follow up on their interest in your product.

Autoresponders also streamline your communications process. By organizing recurring campaigns, you can reach the right subscribers at the right time, for example, sending out a simple birthday coupon or a complex series of sales, event-related or fundraising messages.

For more on Email Marketing, Autoresponders and crafting emails that convert opt-ins to orders, have a look at Orissa Feeney – Email Marketing for Beginners.

And there you have it: List Building 101. Start, as soon as you can, even if you have other things going on in your life or business. Have this ticking over in the background so that when you’re ready to take things to the next level you have an engaged, eager following.

In my Upswing Mastermind, I go into detail about creating your facebook ads, designing your landing page in Leadpages and integrating it with Mailchimp. I walk you step by step through my exact process for building a list for your Health Coaching business.

UPswing Mastermind will start again early 2016 - you can check out details here >>

 
 

Facebook Ads Made Easy

Facebook Ads made Easy


We’ve all seen the ads that pop up in our news feed and some of them can be pretty annoying right? So how do you create a Facebook ad to attract your tribe, traffic and potential customers? 

When advertising on Facebook, the dynamics of traditional marketing are turned upside down. In the past, companies relied on outbound marketing – that is, “push”. They were pushing out a message, a product to potential customers who were usually seeking out that product or service. For example, type in Google “winter coat” and sites offering “winter coat” pop up. 

 

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Facebook advertising however is inbound marketing – “pull”. Users are on Facebook to check in on their friend’s lives, family’s whereabouts etc which means your ads now need to be louder and attention grabbing to get the users focus to read your ad. 

Most of us don’t have the budgets to splash out on a social media agency to create our ads, so these are our top tips to advertise your brand in the Facebook jungle:

Tip #1: What makes an effective Facebook ad? 

High relevance – who is your market? There’s no point running an ad targeting males 50+ in Botswana if you’re selling a mineral make up line. When creating your ad, be sure to choose your target demographic including sex, age range and location.

Compelling Call-to-Action – we’ve all seen the weight loss ads of “A Perfect Butt in 28 days”. This is a compelling call to action as a user who wants a perfect butt will see this and click on the ad immediately thinking it will only take them a month to get it! 

Value Proposition – create value in your ad. Maybe provide a free downloadable eBook to get them to “Share” or view your page. Or a discount on a particular product your advertising if they subscribe to your email list.

Disruption Factor – this is your chance to grab a user’s attention! Make sure your ad and content are powerful enough to cut through their thoughts of what Mandy did last Friday night!

Tip #2: Position is key

Reach out to people in their News Feed, as they spend more than half of their time there. Side bar right hand advertising whilst is prominent positioning, has less return on investment according to studies, with 96% ROI for News Feed ads. 

Your posts are more likely to appear organic if they’re relevant to your fans and their friends, and if their friends or others like, share or comment on them.

Tip #3: Spread the love

Sure it’s awesome you have so many fans and existing customers who love your page, but you need to target potential customers and grow your reach. By choosing to target your potential readers in the ad set up stage, you can also reach up to 92% of your target audience with Facebook’s accurate targeting based on information provided by users.

Tip #4: Use your fans

Leverage your fans for the benefits they offer in your advertising campaigns. For example, when a fan’s friend shares your post, it can increase ad recall by 50%. Organic distribution with high-quality, audience-specific content will generate you more exposure from your fans and their friends, according to Facebook for Business.

Tip #5: Boost your creative

Your creative content needs to take into account your marketing objectives and your fans locations, ages and likes/dislikes. You can also test creative content with your fans to get feedback before considering paid distribution in News Feed. A great creative content piece is relevant, compelling, authentic, simple and short. 

An easy way to test your creative is post it as normal on your Page, then if you’re receiving great traffic with Likes, choose to “Boost” your post. This is a cheap and easy way to promote a compelling post rather than an actual ad.