How to Build An Online Following: The Definitive Guide for Health Coaches + Wellness Entrepreneurs!


In this deep-dive blog post, we’re going to be looking at the TOOLS currently at your fingertips to build a loyal following of ideal clients and coaching prospects online — plus, I will explain WHY you need an online following, HOW to get one, and WHEN to start.  

So, first things first….  

When I talk about building a following online I’m referring to:

  • List building - growing your email subscribers
  • Newsletters - sending regular newsletters to your email list
  • Blogging - posting valuable content on your website
  • Social media - Instagram, Facebook, Pinterest, and more...
  • Podcasts - being interviewed or hosting one of your own
  • Guest posting - on other people’s websites/platforms

To get clients, you must get in front of as many people as possible, and you must ask for the dance. This is the ONLY formula you need to focus on to build a thriving health coaching business.


And it is those first two in particular - getting in front of your ideal clients (either ONLINE or OFFLINE) and “asking for the dance” - that are the MOST important things that you should be focussing on when you’re just getting started.

Priority #1 is really asking for the dance

Ask people if they'd like to explore working with you… invite them to a Discovery Chat… pitch your coaching services and offer your support… that is always your priority.  It doesn’t matter how many people are already following you, you MUST always stay focused on asking for the dance.  

Closely behind that is Priority #2: Getting in front of as many people as possible

You might think it should be the other way around, but it's important to remember that asking for the dance is always necessary — and 99.99% of the time it is up to us to initiate! 

Then the final thing Priority #3 - which you need to focus on on a daily/weekly basis - is building your audience online. As a coach and entrepreneur, you need to grow an audience of people who want what you are offering - and who see you as an expert. 


OK, I’m going to have fun with an analogy here. 

Building a following online is like creating your own pond of fresh fish (aka: prospects and ideal clients) which you can continually fish in. 

If you were just focusing on ‘in person’ marketing - so that top box in the diagram above - eventually, that pond might run dry. 

Say you've spoken in every place that you can, you’ve scoured your local area for clients, and you feel as if there’s a limit to the number of prospects out there at this stage. 

If you're going online, however, and starting to cultivate an online audience, that broadens your horizons hugely!

The key is to continually build your pond of fresh fish.  Keep cultivating your fish pond, growing your audience, increasing your following - filling it with new fish - and then there will never be a lack of clients. 

In short: If you're always filling your own fish-pond with new, fresh clients (ahem, I mean, fish!) who would love to buy from you, then you’re unlikely to run out! ;-)


Building an online following is NOT a quick fix. It takes a LOT longer to build the “know, like, and trust” factor online than it does in person (which is what makes people buy from you). 

So I would strongly encourage you to do both: 

  • Build your ONLINE following…  
  • And get in front of people OFFLINE as well… 

To build your online following, you need to start TODAY — even though the fruits of your labour might not show up until much later. 

I’ll say it again: this not a quick fix!! 

When you put up a post on Facebook, or you publish a blog online, it might look like that’s all that other people are doing - but in reality, they’ve been building their online audience for months, or even YEARS, before you knew they actually existed! 

Which is WHY they can put things online and they sell very quickly. Which is why they can get hundreds of likes on a single picture. Which is why they can create new offers in a day and sell out programs by posting just a couple of Instagram Story invites. They’ve built their audience and “know, like and trust” factor over time. 

So the moral of the story is - start building a following today. 

There will never be a perfect time. And I GUARANTEE you, in a couple of years, or a couple of months, or even a couple of weeks (!!)… you'll wish that you'd started earlier. It’s that important, and it does take time.  


This comes with a giant flashing word of warning, ladies.  

There are THREE mistakes you must avoid when building a following online:

  • Hiding behind your computer. 
  • Getting bogged down in the technology, and spending hours trying to work things out. 
  • Not taking consistent action, and not asking for the dance. 

Really check that you're not falling into any of these traps!!

Don’t spend hours on end perfecting your website, your blog, or your social media posts. It really is a great place to hide. A great place to stop you getting out in person, or asking for the dance. One of the biggest mistakes I see new coaches make is hiding behind technology. That is hands-down the biggest mistake and sets them up for failure. 

Your plan and focus should be always to get clients. Which is why you need to strike a balance between your time spent on building up the technology pieces — your website, your social media, your landing page, your newsletters — and getting out in front of people (yes, in person!). 

So if you are aiming for four clients a month, then 10 discovery sessions are likely to come first, and to book those discovery sessions you need to get in front of people — locally. In person, online, but through your current networks. (Go back to that diagram at the top of this post).  

Don’t wait till your instagram is at 10k or your website is perfect before you go out and get clients! 

I can promise you that the font you choose, or the photo that you place on your homepage, or the copy on your sales page are not more important than getting in front of people and offering value and asking for the dance. Your colour scheme is not going to magically attract clients — definitely NOT more than you getting out there and asking for the dance will! ;-)

So my big piece of advice is: Be really conscious of where you're spending your time. Check that you're not kidding yourself! 

Make a note each day of what you’re doing to work in your biz. You’ll quickly see if you’re spending all your time tinkering on your website, or re-writing a blog post 18 times before you hit publish.  

A lot of people will say to me, “Amanda, I'm doing everything I can!” Then, when I ask them what they're doing, they've been working on their website. Is it purple? Is it green? What photo shall I use? Is this wording OK?”  

Your effort, energy, and intention should predominantly be on getting in front of your ideal clients and sharing value - and your number one focus should be on “asking for the dance.”


Now you know the 3 big mistakes you must avoid, how do you go about avoiding them? Outsourcing is a GREAT way to help prevent all 3 traps, and something to seriously consider as you grow your business and your following.  

Some things that you might outsource are: 

  • Social media scheduling
  • Copy editing
  • Creating an opt-in landing page
  • PDF design
  • Setting up an email platform and welcome email
  • Scheduling your newsletters
  • Website design and development
  • Proofreading 
  • Graphic design

As the business owner, it's great to have a basic understanding of all these tasks. 

I personally think it's very important that you write your own base copy, or create your own content to start with. These are all examples where you could get a professional to finish things off if it's not your strong suit, or do the design if you’re not that way inclined.

I really encourage you to think about this — what support can you can enlist for yourself, so that you can stay focused on getting in front of people and asking for the dance?? NOT on perfecting your website copy to the nth degree, creating graphics when you struggle with Canva, and so on…  

If you’re interested in outsourcing, I made this video and blog post on how to work with a VA to save time and get more done in your business.  


I'd be hugely surprised if anybody reading this blog post hasn't been immersed in social media over the past few years.  We all know what it is and use it personally in some way. 

But how can we use social media to grow our business?!  

For purely ‘business’ purposes social media is great for: 

  • Reaching new clients all over the world
  • Increasing word of mouth marketing amongst your existing networks and friends
  • Building relationships with current clients
  • Building relationships with prospects and peers
  • Creating awareness and visibility around your business, products and services
  • Growing your expert status by sharing valuable advice and information through your social media content. 

As you can see, it’s a pretty incredible tool!! 

So to maximise that, it’s really important that you’re creating consistent content and that this content is speaking to your ideal clients and/or those who would want to engage in it. 


You can use Facebook to connect, educate, and inspire your followers; to convert clients; and to get more newsletter subscribers. The beauty of Facebook is that you can post a huge variety of content: Text posts, images, videos, LIVE video of you talking to the camera, links to blog posts and other articles and quote graphics…  

Not so fun fact: On your Facebook business pages, only 2% to 5% of your followers will actually see your posts. There ARE however things you can do like Facebook Ads or “boosting” a post for $5 which can get those posts seen by more people.  And you can promote your FB Lives to your email list to let them know you’re going live at a certain time — so they can watch live or watch it later, but either way they know it’s there! 

Nowadays, I see your FB Business Page as a fancy business card. It's still expected that you should have one, and people will likely look it up and see what you're all about when they first come across you.  It’s also a really great platform for live video (as I mentioned) — which is excellent for growing your ‘know, like and trust’ factor.   

A Facebook Business Page is also the ONLY way that you can create a Facebook ad — so if you’re planning to run some FB ads in the future, it's very important that you do have one, and you’re growing it. (Facebook ads are a wonderful tool for list-building, for selling your courses, and promoting your programs.)

In summary - it's important to have a presence on your page, but do be aware that with only a small reach per post (unless you pay for it, or actively promote it) - and it’s not necessarily the “be all and end all” of your social media strategy. 


You want to post nurturing content on your FB Business Page, not a lot of sales-y content. Think: 80% “give” - 20% “ask” for the buy. Remember: People are on social media to socialise, or to get that “fun” hit. They're not there to be sold to constantly.   

YES you can absolutely offer discovery sessions, and talk about your programs — but have a smaller proportion of posts like that. Overall you want to be nurturing and building engagement and connection with your followers so that you can build that “know, like, and trust” factor that sells so well, and helps convert prospects to clients. 

(Hint: You can also “share” your Instagram posts to your Facebook Business Page when you publish them. This is a great way to use content you’ve already created — and is something a lot of people do to streamline their social media, and keep up a presence on Facebook.)

Here's an example of my current Facebook business page: 


You can change the cover image to promote whatever you want — right now mine is marketing my FB group and my website BUT during a launch I have fresh cover images made to promote my UPswing Mastermind, webinars, and challenges. 


The other thing you can do on Facebook to build your online audience is create a Facebook Group!! 

I recommend you start with a Facebook Business Page first because that is your “business card” on social media.  But closed Facebook groups are great too and they're more intimate. 

Facebook groups are great for conversation, and very different to a Facebook Page, which is only serving up your content to a very small percentage of your followers (unless you pay for it to be boosted or run ads).  

With a Facebook group, you’re having a much more direct conversation with the group members. However, because of the community aspect of Facebook groups, they’re not a place to “sell, sell, sell” — you can a little bit of the time, like during set launch periods, but look at your FB group as mostly about engagement and community-building. Nobody wants to hang out at a sales board. ;-) 

My Facebook Group is called ‘The Healthy Wealthy Society’


And we post daily prompts to inspire and encourage community, conversation and connection:


I also host FB Lives in the group - which is a really powerful and fun way to connect with and share valuable content with your audience. 


Instagram is absolutely amazing for Health Coaches and Wellness Entrepreneurs — because it is so visual.  

As with all marketing, think about the experience you’d want to have on Instagram if you go in there as a follower yourself and the kind of content you're hanging out in the app for.  

Instagram is really good for building your “know, like, and trust” factor because it's got that real personal feeling. It's great for sharing “behind the scenes” moments.  

If Instagram is where you think your ideal clients are hanging out, and you love taking photos, that might be the platform you want to concentrate on. 

In that case, since you’re already creating content on there, just hit the button to share your post to your Facebook Business Page and you’re servicing another platforms with no extra work. 

With Instagram you can sprinkle in some personal and professional branding as well. 

For example, on my instagram, I’ve got a combination of “behind the scenes,” some tips and inspiration, the occasional branded sales graphic encouraging people to check out my video training series or a program I am offering; then other times just a beautiful flower, a delicious meal, the view from my desk, and photos from my travels or around my home. 

It gives people a taste of your personal brand and who you are — and if you always use the same filter, and sprinkle branded graphics, it gives a taste of your professional brand too. 


Pinterest is used to collect, share, and organize photos, articles or content relevant to your business - and it is more of a search engine than a social media platform.  

On your Pinterest account, you could be pinning things like healthy recipes, food, health infographics, relevant articles… Anything that you think that your audience and potential clients would be searching for, or find interesting and useful.  

You can also create a board for YOUR website or brand, and pin your blog posts there - as long as you create a Pinterest-ready graphic (as I do on my blog) - this is a fantastic way to drive traffic to your website. 


Videos are POWERFUL!!     

I’m condensing ALL video platforms here, but there are so many to choose from nowadays, including: YouTube, Instagram Stories, Facebook Live, Instagram Live, Snapchat. 

Videos are such a great way to build the “know, like, and trust” factor with people. Did you know that video itself can increase conversion rate by 80%?! 

They're SUCH a popular way to communicate with and attract your ideal audience, as people like to see you. It’s one thing to hear you talk, or read something you’ve written, but when they get to see you as a person it just boosts that connection tenfold. 

But like all marketing it does come down to being aware of your audience. Do they watch videos? Do they want to watch videos? How do they consume them? This is a great thing to survey your ideal clients on, or just take note to see what your peers and competitors are doing.  

If you're comfortable being on camera (ahem: I’d say even if you're not, because I certainly wasn't at the beginning) have a go at creating some short videos on Instagram Stories or Facebook Live. With Facebook and Instagram in particular you need to know NOTHING about editing and it’s not “expected” that these videos look perfect. :) 

(FYI - YouTube is actually owned by Google so making videos and putting them on YouTube does help with your SEO. And you can also lightly brand your YouTube videos — with a special opening and closing — and voila, you have your own channel within YouTube!)

YouTube takes more work than Instagram Stories/Live and Facebook Lives, because YOU have to do all the editing — whereas the others have fun filters and are more casual and “impromptu.” Choose whichever platform is best for you and your ideal clients. 


Let's quickly talk about social media management. 

These are online tools that enable you to manage your various social media pages all on one place. (Check out: Meet Edgar, Later, Planoly, Grum for starters.)

There is no way that anyone should be sitting on social media all day every day, in real time, uploading their posts. That will not last long at all I assure you!! And there is no need to get overwhelmed.


Use social media to reach clients globally. Create awareness and visibility around your business, your products, your services. 

  • Choose the platforms that work for you and your target market. 
  • Consider using scheduling tools to keep your social media effective and efficient.
  • Choose one to two platforms to start with and get consistent with those first.

Further Reading: 4 Ways To Position Yourself as an Expert


Now, I want to be very clear here: You CAN get clients without a website. 

One of the mistakes that I see is people going off and spending months making websites, and not doing anything else in the meantime.  

You think it'll be quick to put together a website, but by the time you go back and forth on colours and logos and branding and photos and copy-writing and all these things, it will take months to make it live and get it finished!!

You CAN do that without a website. Create a PDF that outlines your coaching program, which you can share with people who are interested. Promote your services online. Get in front of people in person. 

If you want a website, go for it - but PLEASE, always make sure that getting clients is your priority.

One thing you DO want - even before a website! - is a landing page promoting a free opt-in gift that people can sign up to receive - which will help build your email list (more on this next!).  Then as you build your list, you can then send them weekly blog posts in the form of newsletters, you can promote your coaching services, and stay in touch.


What is list-building, and why does it matter? 

Your ‘list’ is a list of names and email addresses that you collect of people who ‘opt-in’. 

(Mailchimp is my preferred platform to send the newsletters out and store your email list. It's really easy to use but there are many other email platforms as well — Aweber is another beginner platform, as is ConvertKit. Over time you might want to upgrade to Ontraport or Infusionsoft — but generally that would be about 4 or 5 years into your business.)

Your email list is one of the main numbers you should be focused on growing. If you don't start building your list, NOW, you will regret it. (Not to scare you, haha, it’s just important.)

So keep focused on growing your list and make it something you focus on every week. 

Let's say you set yourself a goal of 25 new names on your email list a week. That 25 people a week would become 100 new subscribers a month. You can see how over 12 months, that could be over 1,200 people that you have on your list. 

Whereas many people will go months and months, thinking they'll get to growing their email list eventually… but then 12 months later they're still at 0 or 20. 

We all start with our Mum and Dad and friends on our email list — who (probably) don't really want to follow us, or we don’t really want to work with. 

But the truth is we ALL have to start somewhere and we all DID start somewhere!

So start building your email list NOW.  The “right time” will never come. 

The right time is really 5 years ago for EVERYONE, because the bigger the list, the more reach you have, and when you want to sell things like online programs and products, you will need the bigger list numbers to be able to do that. 

So list build, list build, list build. 

Asking for the dance is your always your biggest priority, but list building is your next most important action-step.


An opt-in gift is a piece of content that your dream client will be super happy to get their hands on. This is how you give value for their email address. You give away this piece of content for free in exchange for their name and email address.  

You want to promote these opt-in gifts anywhere online, not just on a website. Definitely on your social media channels, through FB ads (only if it’s in your budget), and if you guest post or are interviewed in a podcast. Work hard to get people to sign up for it - and always emphasise the benefits of signing up (eg: what they will receive!). 

That, my friend, is how you build your list. People want something for free!! They want something of high value. People don't just want useless freebies, they want something that is really valuable and this is where your work on understanding your target market is so important and purposeful packaging is really important. 

Ideally you want to capture people with a lead magnet as soon as they come across you — which is why it's important to have it strategically placed on your website, OR direct all traffic to your landing page in lieu of an actual website. I often promote the lead magnet (opt-in gift) in the headers of my social media channels as well! :) 

You can also capture names and email addresses in person, at workshops or networking events. You might not be giving them a free gift — but bear in mind this list-building stuff isn't just for online, it's for ANY ideal client you meet — and in any case, if they were a strong prospect, you would ideally be capturing their name and email address.

When you introduce products and programs, your list will greatly impact your success. Products and programs don't really sell to a small audience, so growing your list is going to be key to having success with these things later down the track.


Your email list is your #1 asset because you OWN it. If you build a big following on Instagram, or Facebook, or any of those social media platforms - you’re a little vulnerable. If they close, or if the algorithm changes, then you've potentially lost your business!  

Therefore, if you're building your email list at the same time as you grow your audience on social media, you always own those names. You have permission to contact them, and control over how you communicate with them. It's not like Facebook that decides to show your content to just 2% of your following, or Instagram that shadowbans you — YOU are in control. :-)

Your newsletter list is also the only channel it is totally acceptable to sell from, and totally expected to be sold to! Selling on social media channels is okay in small amounts — and when done in certain ways - but it can feel sleazy if it’s done too much.  

People are often hanging out on social media to socialise… whereas a newsletter is a place where someone has put up their hand and asked to hear more from you. So it’s a little more acceptable to be selling via your email list. Remember though: Your newsletters should be a combination of nurturing and selling. Not just one or the other.


Think of list building as building a tribe of people that you'd like to nurture — and even though I said it's about ‘size’, please don't get too hung up on that. 

It doesn't matter if you've got 2 people, 200, 2,000, 200,000. Build your own little family and treat them with respect and love. Nurture those that you do have in your community. 

So many people can get worried that they don't have enough… There aren't enough clients, there aren't enough people on my list, there aren’t enough people on my Instagram, I don’t have enough FB followers. 

Really focus on the followers you DO have, and even if there are only 50 or 200 people on there, and treat them like gold. Nurture them like crazy. By consistently nurturing your list, it will build, and you will have a loyal and engaged community — not a detached and uninterested one. 

Find a balance:  

Nurturing consistently and growing your email list will have a massive impact on your sales in the long term, but not necessarily in the short term — which is why you need to start TODAY and balance list-building with in-person marketing and ALWAYS asking for the dance… 

Get in front of people that you know in your current local and online communities, but keep the focus on list-building on the side, because it WILL have a big impact over time. 


And there you have it! 

Once you’ve digested all this information, check out the following blog posts. 

They are the perfect resources to help you with your next steps:  

Amanda xx


[Amanda Pickering's Story Part 3] The ONE Critical Step You May Have Missed When Setting Up Your Biz


By now I'm sure you feel like you're Amanda Pickering's best friend, right?!  I get it, me too!  😉

She's taken us on a bit of a rollercoaster ride, hasn't she?

Honestly, the fact she's allowing me to tell her story so you can learn from her journey just shows how deeply Amanda cares about transforming people's lives. (Like I know you do too). She is so open about sharing her lessons along the way; and telling others what what worked for her and what didn’t.

In my earlier blog posts I told you how Amanda really struggled to get her business off the ground at first, because she was making some of the biggest mistakes I see new coaches make — trying to figure out everything on her own, doing generic business trainings ‘here and there’, and not following a plan specific to health coaches (generic business coaching simply does not cut it in this niche).

Then I shared how Amanda nearly missed out on the one thing that grew her coaching business like never before, because she was worried that a group mastermind would just be watered down 1:1 coaching.  (Nothing could be farther from the truth).

Amanda’s results truly speak for themselves, so let me take you up to where she is today, and share one more step that really helped her at the beginning.  

Just TEN MONTHS after joining the UPswing Mastermind, Amanda transitioned to being FULL-TIME in her coaching business, and introduced her long dreamed of furry-friend into our UPswing community!

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That’s 10 months after being *this* close to giving up on her dreams and her business.

Now she is kicking-ass in her private coaching business, running webinars, launching group programs — and I cannot wait to see what happens next for her.

If you want to hear more of Amanda’s journey, I actually did an interview with her when she was about 4 months into the UPswing Mastermind.

My favourite thing she said in the whole interview, is that she 'knows' that ANYONE could have her success.   

Because the step-by-step process I provide for building your packages, marketing, and piecing together your business plan, is in her words 'foolproof'.

If you show up, do the work, you will succeed.


The very first step of the business strategy I taught Amanda was working in ‘Purposeful Packages’.

When Amanda created a purposeful health coaching package that leveraged her skills and spoke to her clients — she started getting more inquiries, and before she knew it she had had her best month in business yet!!  


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(Amanda said she literally fell off her bed when she got 2 new clients and one of them paid in FULL — paying more than 3 TIMES MORE than what she was originally charging!!)

Not only did Amanda’s new purposeful coaching programs help her make the income she had always dreamed of, but in the process of redesigning her packages, Amanda came up with a program that would ensure her clients got better results than ever before.

Whereas before she was always pulling out her hair researching how to help someone with weight loss, how to help someone with energy, how to help someone with thyroid issues…

Now she could confidently service a group of people in a way she never could previously.

She shared several posts where her clients were sending her messages of gratitude and powerful testimonials that literally brought tears to her eyes. So clearly, Amanda’s purposeful packages are a win-win for all!

If you take anything away from this blog post make it this:  NOT packaging up your services — and instead selling generic coaching — is a one-way ticket to “Brokeville”, stress and lacklustre results.



Wrap up your health coaching services in a Purposeful Package that will get great results for your clients. Designing a unique package that your ideal client wants to buy is key to not only delivering top results, but also for building a stable income.

Do you want to know how to create your Purposeful Package to bridge the gap between the freedom based lifestyle you desire, and the wealth required to support it, just like Amanda did?

I’m running a FREE 5-DAY TRAINING this month, where I’ll be showing you exactly how to build a PURPOSEFUL PACKAGE of your very own, and get it up and running in just ONE WEEK.

I want this level of success for you too - and this is the way to get there. It all kicks off on Monday 15 January (or Tuesday 16 January if you’re here in Australia).

I’m sooo excited to share this content with you!  Want in?

Click here to register now >>


And remember, if you want a different outcome than what you have currently, you MUST take new actions!  I hope this will be the next step on YOUR business journey.


Amanda xx

PS: If you missed the first parts of Amanda’s story, you can read them here and here.

[Amanda Pickering's Story Part 2] How She Made 10K In 10 Weeks


Remember Amanda Pickering, our passionate but frustrated health coach who was working 12+ hour days, and starting to think that it was IMPOSSIBLE to make a living as a health coach — because she was making some of the biggest mistakes I see new coaches make?

If you didn’t get a chance to read Amanda’s story, click here to check it out!

Today I’m going to share with you a little more of Amanda Pickering’s story, and EXACTLY what she did to turn her business around (literally, a complete 180*!)

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Here’s where Amanda was - in her own words - when we first met…

“By the time I found the UPswing Mastermind I was tired, confused and stressed out with the world of health coaching. I was starting to question whether it was even possible to make a living as a health coach!   
My goal was to find myself a business coach — because I decided that to be the best, I had to learn from the best, and I knew Amanda Daley was the best in the world for health coaches.

Initially I wanted to work privately with Amanda Daley and was quite averse to the idea of group coaching, due to a couple of past negative experiences. My perception was that it was less impactful and effective than working 1:1 with a coach.”


Needless to say, when Amanda Pickering found my programs, she was skeptical.  She had already tried some group classes and business coaching e-courses, and neither seemed to yield results…

She also felt that it wasn’t just business strategy she needed support on.

She was really struggling with her mindset and wanted to work through her blocks around money (‘Nobody has the money to pay for a health coach… why would anyone pay for ME or MY health coaching… to name a few!)

So she figured that 1:1 coaching might be a good way to do that.

But very quickly Amanda discovered that with the support of Mastermind group she actually broke through her limiting beliefs FASTER, because she was able to experience the breakthroughs of her classmates as well as her own.

She learned she wasn’t alone… her anxieties and fears were shared by everyone in the group. She got to witness the wins of her Mastermind sisters... which allowed her to feel more confident and more ambitious in her own dreams.  

And she was blown away by the personal coaching and high-level of personal attention included - far and beyond anything she had expected!

“The UPswing Mastermind has been the single most important key for my business. If I could say it in one sentence, I’m not sure I would still be coaching if it wasn’t for Amanda and my Mastermind sisters…  

Being part of this Mastermind helps me lift my vibration in a way that just would not be possible with 1:1 coaching. I get the benefit of an expert in my field (and I truly believe Amanda Daley is the best out there) giving me coaching and advice — but in the presence of other women who can also share, support, encourage and uplift.”


Amanda made $10k in the first 10 weeks of the UPswing Mastermind and that was only the beginning!

When she started implementing a proven business plan and received the support and encouragement of a tribe of like-minded, driven entrepreneurs - Amanda was able to turn her business around, make some serious cash and create the freedom-fuelled lifestyle she had always dreamed of.    

Including luxurious weekend getaways with her husband…

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And solo travel — including a sun-drenched trip to Miami to attend one of my live events, and hang out with her best friend and business ‘soul sister’...


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(Fun fact: these two ladies actually met through the UPswing Mastermind!!)

After only FOUR MONTHS in the UPswing program Amanda had the stability and confidence in her health coaching income to go part-time in her office job.  

*** Spoiler alert: A few months later she was able to go 100% full time in her health coaching biz!! ***

Before she joined the Mastermind she wasn’t sure that was EVER going to be possible.

The Key Lesson: 

Question the perception that 1:1 coaching is more ‘valuable.’ You often feel so alone as a new entrepreneur - like you’re the only one that has those fears and doubts - but when you are part of a group, you see that you’re not and that is so empowering and transformative.

And as a 7-figure business coach, having worked with 1,000s of health coaches in recent years, if there is one thing I know for sure it is that I could NEVER get the results I do in a mastermind program for someone who only worked with me 1:1.  

There is ALOT to learn in the first 6 months of your business and it would not be possible in any way to deliver both that teaching AND the personal 'inner work' coaching in a 1:1 coaching relationship.

If you missed the first part of Amanda’s story, click here to catch up!  

And for those who have been emailing and asking - YES I am offering the UPswing Mastermind this year - keep an eye out for details coming soon...!! 😀

[Amanda Pickering's Story Part 1] Are You Making This Mistake?


As we come to the last week of the year, I love to stop and reflect on the year that has been, before excitedly grabbing my journal to start planning the next (and I gotta say, I feel 2018 is gonna be AMAZING!)...

2017 was another big year for me as an entrepreneur!

It has now been just over 5 years since I left my job to follow my passion for coaching and health, and I am proud to say that my business is continuing to serve an amazing group of women, determined to live out their ultimate potential, and make a massive difference in the lives of others while doing so!

Some highlights of my year were two trips to the US (2 weeks in June and 7 weeks in September/October)...

Hosting my first in-person retreat with my VIP clients in a luxurious resort in Miami is up there in my fav moments of 2017 — and masterminding with my own biz soul-sisters both in Washington DC and in Byron Bay are close to the top too.

While money is never my only measure of a good year, as a business we did pass the dream goal of ‘7 figure year’ back in August, which I am now pausing to celebrate…

And due to popular demand, we introduced a second level mastermind now that our UPswing community has matured - with more and more health coaches growing their businesses to much greater levels (and many going full-time this year too!) — making the entire year a massive growth year for us as a team!

I could probably fill this whole email with ‘wins’ but let me be completely transparent and ‘real’ - I didn’t find 2017 an ‘easy’ year at all, and know I wasn’t alone in the feelings of ‘walking through mud’ at times in many areas of life.

Yet I really sense a much lighter change coming through as we reset ready for 2018, and have my journal on hand over the holiday period, where I’ll be visioning all of the things I’d LOVE to do in the next phase of my business moving forward.

When I set about planning the next year, I always do a lot of visualisation - of where I want to take my life and business next. I love to explore 'what else is possible?' and 'what do I truly desire?'...

I've learned in growing my business that the key is to allow myself to dream bigger than I thought was possible!

I have some BIG milestones on the horizon, that have come as a direct result of my dreaming big - like attending an invite-only mastermind for ‘elite female entrepreneurs’ in South Africa with Richard Branson (!!) and some of my closest mastermind friends (OMG...I cannot wait).

I'm guessing you probably do a lot of visualisation too - around what it feels like to finally be in control of your health coaching business, and what it looks like to make money while coaching clients you love.

I encourage all of my clients to visualise their success (it's key).  

Today I'm going to tell you a story about one of my clients, Amanda Pickering, and her journey to becoming a successful health coach.  Because there’s an important lesson in her story for all health coaches who are aiming to hit their goals in 2018.  

Amanda’s journey will highlight a mistake you must avoid making if you want to ensure you don’t set your business back months (even years) — and instead, hit your goals sooner, starting 2018 with a bang!! 💥

So grab your green juice, get comfy, and let’s meet Amanda Pickering.


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The first stage of Amanda’s journey was transforming her own life and health - and then she was ready to embark on the second stage of her journey, sharing what she had learned with others.  

Just like you and me, Amanda completed her health coach training and excitedly visualised what her life would look like running her own successful health coaching business.

She imagined working for herself full time… having a beautiful office space at her home… getting the retriever puppy she had always dreamed of owning…

But the most fulfilling, wonderful thing Amanda imagined was the number of women she would be able to help transform into the happiest, healthiest people they knew.

Can you relate to Amanda’s big dreams?

When I met Amanda Pickering in 2016, she was really struggling in her business and was starting to question whether it was actually POSSIBLE to make a living as a health coach.

She had finished her health coach certification in March of that year, completed several online business training courses and even had a few clients! But by August she was NOWHERE NEAR where she wanted to be regarding her finances and reach.

Amanda was working HARD (12 + hour days!!) and doing everything she was told was “RIGHT” - at least according to her previous biz trainings.  

But something was WRONG. Amanda wasn’t progressing.

She had realised that there must be a different strategy for marketing herself and doing business as a health coach that her previous trainings simply hadn’t taught her — because she was implementing like crazy and getting nowhere.

When she found my programs, she was SO excited that they were designed specifically for health coaches, and she wouldn’t have to squeeze some one-size-fits-all ‘cookie cutter’ training into her business — because she knew this was one of the reasons her previous guidance hadn’t been working.  

"When I came into the UPswing Mastermind I had already done some of the best online business training in the world and hadn’t seen the results!  I had realised that health coaching is a very specific industry… it’s a very specific niche… and you can’t just slap generic business training on top of health coaching and expect it to work. So that is why I started working with Amanda. I knew there was more going on - and then when we had the first laser coaching call I saw these massive shifts and was like, ‘Oh My God – this works!’" ~ Amanda Pickering

Although she had invested multiple times in other trainings and wasn't making NEARLY enough in her business to justify another investment… Amanda figured if she could just land ONE client a month, the investment would pay for itself.  

So she took the plunge. (Yes she was terrified!)  

But she’s so happy she did!  

Because ALL those things that she visualised her life being like as a health coach are now her reality.

(I’ll tell you more of Amanda’s story in my next blog post in a few days — it’s a good one! 😉)


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Amanda had made two mistakes that are health coaching business killers…

And she’s not alone in this — I see many new coaches make these mistakes during their first year or so of starting their health coaching business.

Amanda was trying to piece everything together herself, taking generic biz trainings ‘here and there’ — so although she was implementing like crazy she didn’t have a proper plan in place…  And most importantly, the biz trainings she was taking were NOT specific to starting a business as a health coach, so she wasn’t getting the results…  

Because here’s the thing — following generic business trainings, or trying to model a health coaching business after entrepreneurs in other industries, simply doesn’t work. It’s no different to following generic diets, or copying other people’s workout routines (which as health coaches we know is a bad idea, right?).  

What you actually need is a proven step-by-step plan, specific to YOUR needs as a health coach — so that you can spend LESS time, doing the RIGHT things, and getting BIGGER results in your biz.

Like many, Amanda missed two critical steps that put her business on a path where it was NEVER going to take off quickly — let alone create that dream life she had envisioned for herself.  And I see this with so many health coaches, regardless of whether they realise their error (like Amanda did) or not.  



Ladies, you need to do a business training that is SPECIFIC to health coaches. Because what works for other businesses doesn’t work for health coaching! This is a very specific niche and market, and you need a training that is tailored to that so you don’t waste your time, energy and money.  And if you can, learn from someone who has done what you want to do — this way you KNOW that this is a proven plan tailored to YOUR niche and industry; and don’t set your business back months trying to ‘figure it out’.  

Stay tuned for my next blog post - coming your way in a few days - where I will share the one step that completely transformed Amanda Pickering’s business journey.   

(Hint: This was a gamechanger for her biz, and could be for yours too.)

Amanda xx

PS: Have you downloaded my ‘Healthy Wealthy Biz Planner’ yet?

Grab your FREE copy here >>

I’m giving it away as a FREE gift since we’re heading into a BRAND NEW year, to help you map out the next 12 months of your biz and lay some rock-solid foundations for success in 2018 - but it’s only FREE for a limited time, so don’t miss out!

Oh and BTW — for those who have been emailing me and asking, YES (!!) there will be another UPswing Mastermind next year… keep an eye out for details coming soon. 😉

16 Health Coaches to Watch in 2018


As a business mentor for health coaches and wellness entrepreneurs I get to support  women doing amazing work in the world. 

Here are 6 health coaches that are KILLING it in their businesses... 


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Sally Jane Douglas helps women who are stuck feeling stressed, anxious and overwhelmed to get back in control of their lives again.

This holiday period Sally is offering 2 bonus coaching sessions with every coaching package purchased before New Year's Day. That's 20% more of Sally's support just for you to make 2018 your best year yet…!


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Tatiana is a successful Health Coach who works with mamas who aren’t ready to give up on life (or the possibility of looking damn hot in a bikini!) just yet, and want to find a brand new way to live.

Through her one-to-one or in 30-day challenge groups, Tatiana helps her clients eliminate food cravings, get their nutrition under control and get noticeable results with scientifically tested health and fitness programs.

Think of her as a straight-talking-faux-leather-pant-wearing-guacamole-loving-green-smoothie-sipping-cheerleader who’ll always believe in her clients – even on the days when they don't believe in themselves.


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Amanda Pickering helps women end emotional eating, find food freedom and enjoy life without depriving themselves in anyway. She helps her clients do this using a unique mindset and nutrition approach, and supports them through her private 1:1 coaching and group programs.

Doors are currently open for her LIVE group program ‘Fierce Wellness Academy’ — a 10 week interactive wellness experience designed to help you transform your body and mindset, and take back your health. Find out more at:


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Angela Simpson is a health + happiness coach, writer and speaker.  She is the creator of The Gratitude Project blog which inspires thousands of women to step into their light and live their best life.  Angela is also the mind behind ‘30 DAYS OF SELF CARE’ and ‘THE GRATITUDE TRANSFORMATION’ and has brought cacao-filled joy into many kitchens with her recipe book ‘TREAT YOUR TASTEBUDS’.  

Through her time as an Integrative Nutrition Health Coach, Angela has coached dozens of women personally through her private coaching practice, and hundreds more with her online group program.  


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As a wellness coach, Julie supports burntout mammas — helping them to feel great, balanced and confident again through her coaching programs. Julie is also a Spiritual Medium and is here to help you the clarity and guidance that you need from your Guides through her readings.


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As a Health and Wellness Coach, Georgina gives women hope for ultimate health and happiness, by helping them to break free from emotional eating and the diet trap.

With her unique approach to nutrition, fitness, and mindset techniques — she helps her clients achieve long term, sustainable weight loss and increased energy naturally and effortlessly without EVER having to diet again (and whilst still being able to enjoy cake!!) 🍰



And 10 more Health Coaches to watch in 2018... 






























The 5 things you MUST plan for pre-2018 [FREE PLANNER]


Do you dream of taking your health coaching business from HOBBY to SUCCESS in 2018? 

Have you been wondering how on earth to be SUCCESSFUL without completely burning out? Well, I'm going to let you in on a little secret: A healthy client base (and a healthy coach) starts with a healthy plan....and a healthy PLAN starts with the Healthy Wealthy Biz Planner. 


I spent years building a planner that works for me and my clients — and I'm so excited to share this in-depth guide with you too. 

The Healthy Wealthy Biz Planner is the definitive planning guide for health coaches. 

It will give you the foundation you need to build a SUCCESSFUL coaching business that brings you consistent $5K months

Inside its pages, you will find space to: 

  • Create a targeted marketing strategy with impactful messaging, so you can show potential clients that working with a health coach will wildly elevate their well-being…  
  • Take steps towards pulling together health coaching packages that are powerful, so when you share the price they're already ready to say "SIGN ME UP!"…    
  • Break big goals and projects into smaller, digestible action steps, so that can step out from under the overwhelm and get to work conquering your dreams… 

And for a limited time, I'm giving it away ABSOLUTELY FREE to YOU, as a holiday gift!

Download your FREE Healthy Wealthy Biz Planner today! >>


The Healthy Wealthy Biz Planner ensures you focus on the feminine side of your business — and set aside time for self-care — as well as the masculine 'to-do's' and marketing strategies. (Because to build a sustainable business, we need a balance of both.) 

There are only FIVE things you need to focus on as you plan for 2018 and they are broken down clearly for you inside this planner!

Ohhh, and did I mention I'm giving it away for free? 

Download your FREE Healthy Wealthy 2017 Planner here >> 


Amanda xx

P.S #savethedate — The next round of my signature UPswing Mastermind will be starting in February 2018… Will you be joining us? Get the details and join the waitlist here >>

How To Sell Your Health Coaching Services: The Definitive Guide For New Coaches



Hey healthy lady!

In this blog post I’m going to walk you through — top to bottom — how to sell your services, and convert coaching prospects into paying clients with more confidence, heart and soul (and not an ounce of sleaziness or ‘ickiness’ in sight). 

Because I know for a FACT that most of us - OK, all of us! - didn’t get into coaching because we’re passionate about sales. We got into coaching because we’re passionate about helping others, creating something meaningful, and doing work we love. 

But the fact is, without clients, you do not have a business.  

And without clients, you are helping nobody. 

None of us became Health Coaches to get into Sales  — but without a sale, there is no client, and therefore no business.

So it is essential that we learn effective, doable strategies for selling our services if we are to succeed. 

In this blog post, I’m going to talk through the exact sales process I teach my clients. 

We’ll look at the psychology of selling, then reframe your mindset so that it’s something you embrace instead of dread — and something you feel GOOD about doing. 

We’re going to talk about Discovery Sessions, and how they differ from the more traditional Health Histories (which your health coaching certification may have taught you variations of).  

I will give you my ‘7 Step Simple Sales Script’ which is an exact step-by-step guide to powerful Discovery Sessions that convert. 

Then we’ll look at what you can do before and after your Discovery Sessions to maximise the results — plus we’ll touch on how to overcome the most common objections you will encounter on a call. 

So… let’s dive in!


Is fear holding you back from making sales and getting clients?

One of the biggest reasons that I see new coaches not getting clients is that they are fearful of being salesy or slimy — and they are scared of asking people to work with them.  

The truth is: You absolutely have to ask someone if they would like book a Discovery Session and explore working with you.  Understanding this is critical — you HAVE to “ask for the dance”.  

(People oftentimes don’t even know how to ask or approach you). 

But the good news is that when you do start to ask… when you put yourself out there and ask consistently… you will get people wanting to do Discovery Sessions with you.  

I think as new coaches it's very normal to be fearful — we can be shy, or we can be a little bit embarrassed or fearful to ask for money.  Not many of us are used to working for ourselves before we get into a profession like this!!  

Selling your program as a health coach is scary to start with, because the honest truth is you're actually now selling yourself!  

You're not necessarily swapping money for a product, or you're not necessarily getting a salary anymore — which are the ways that we're used to exchanging money.  

Yes, we have a health coaching program, but we realise as we step out to sell ourselves and our coaching services that really we're selling us. That's scary.  

But you need to overcome that fear — and changing your mindset around sales is one way to do that.

Shift your mindset around selling and promotion

Over the years, I've learnt to view promotion or sales calls as a healing conversation — and see selling as helping

If you can really grasp that you're offering someone a healing conversation — and a potential for them to change their life if they explore the opportunity with you — you'll be confidently asking for the dance in no time, and your fear of rejection will dissipate (or even disappear!).   

Remember that nobody can be helped by your coaching program if you don't tell them about it. 

Nobody can be helped by your coaching if they don't even know you exist!!  You DO have to speak up, and be seen, and be heard, in order to be of service.   

And remember too people are in pain, and they do want your help. 

Having that at the back of your mind when you're “asking for the dance” — or asking if people would like to work with you — can really, really help.  

Know that what you have to offer is of the highest value to someone who's in pain in an area of their health.  

Know that by holding back from mentioning your program, someone may remain in pain unnecessarily. 

The beauty of a soulful sales conversation is the possibility that opens up when a client is presented with an opportunity for change, for healing, and an opportunity for transformation.  

If I was struggling with an area of my health and a friend had a solution, I would certainly want to hear about it. Wouldn't you? 

Most people do not have the education and knowledge that you do.  So in a sense it is almost selfish of us to not speak up, not share that knowledge, and not ask for the dance.  

Don’t take ‘no’ personally

Part of mastering soulful selling is being okay with getting a ‘yes’ or a ‘no’ — and not taking it personally! 

Just because ONE person says no, doesn't mean that everybody's going to say no. 

You’ve just gotta find the right people who value your offering — and the only way you're going to find your people is to get out there! There is no other way. 

To get four clients in a month, you probably need to do ten discovery sessions, at least — which means that we can expect around four out of ten people to say yes.  With that in mind, I suggest getting in the habit of looking at every ‘no’ as a sign you're getting closer to your ‘yes’.  :)

“Ask for the dance” everywhere!

Share the benefits of your program, and then confidently ask people if they would like to meet for a complimentary discovery session to explore whether your program is the right fit for them. 

Really challenge yourself, here, and do not hide anymore…   

You are sitting on a wonderful health coaching program which can truly create transformation in someone else's life, but you need to ask for the dance in order to help them. 

It doesn't happen the other way around.  

Start offline first and tell EVERYONE what you do! 

There is a perception that it's going to be really easy to get clients online — but I highly recommend mastering the art of getting clients offline first. 

For example, by asking for the dance in your inner circles and people you know. 

Because it is these foundational sales skills which are going to translate online. It's near impossible to get clients online, if you don't first master the art of getting clients offline. 

This is why some people can go online and their businesses will take off immediately. It's not just luck, or that they put a Facebook ad up. It's because they understand what they're doing. 

Plus, we don't always see that work and time that's gone on behind the scenes! 


What is a Discovery Session? 

A Discovery Session is the term that I use for the call that comes before someone signed up into your program. It’s a sales call. But it’s a soulful one.  

This call is the “gateway” to selling your coaching program(s) — and it is the stepping stone between someone expressing interest in working with you, to actually signing up for your program. 

A Discovery Session is also just that…discovery! It's an opportunity to discover whether you and your potential client are a right fit for each other. 

How is it different to what I learned in my Health Coaching School? 

A lot of coaching schools teach you to give ‘Health Histories’ — or variations of that. 

While some of the scripts that you might have learned for these sessions include useful questions to get to know more about your clients — I have found that those scripts aren’t set up to help a potential client make a life-changing decision or significant investment. 

It's really not that helpful — when someone is looking to invest their time, money, energy and trust — to be talking about things like “What was your mum's health?” or “What did you eat for breakfast?”  

These questions are not going to help someone discover if your coaching program is the solution to their pain-point. 

What happens in a Discovery Session?

A Discovery Session is a healing session. 

It is not a coaching session, per se, but a sacred space to allow someone to discover (and invite them to see) if they would like to take action on an area of their life that they are in pain on. 

If someone is in pain and you have a solution, then who are you not to offer that solution to them? You have these tools ladies. You have the power to help these people.  And a Discovery Session is for you to hold that space energetically for them to discover if they would like to take strides towards getting the outcome they desire, through your coaching program. 

How long is a Discovery Session? 

A Discovery Call will be around 30 - 60 minutes. 

I personally always allow an hour — and I schedule at least 30 minutes between Discovery Sessions — because these can become quite deep calls, and sometimes you're going to need to stay with the client and help her discover what is true for her. 

There's nothing worse than having to dash off, or run out of time, or hurry the client. You are here on this call to be of service, number one, no matter what. 

Detach from the outcome + let go of the lack mentality:

There should be no attachment, no thought about whether you're making money from this client or not, in a Discovery Session.   

Turn up in a place of surrender and a place of complete service, willing to discover if you’re right for this person, and if your client is ready to take that step forwards. 

“There are no lack of clients in this world + there is no lack of money.” These two lines almost need to be tattooed on the arm of every coach!! 

Say this mantra a hundred times before your Discovery Sessions to make sure that you are detached before a session. There are plenty of clients. You don’t have to win this one.

No matter how much you might want the client, trust that the universe has your back and the universe will send you the perfect clients for you that you are meant to work with. 

If this is not one of them, the others will come. 

Don’t coach in a Discovery Session

We're going to go through the process of the discovery session later in this post, but you will see that it is — at its heart — about helping someone get honest. 

Not many of us stop and get honest about where we're at, and what is going on in our life — and that's what we want to do with a client. Help them discover their truth. 

If you ‘coach’ during a discovery session, a client is more likely to say, "Well, you know what, I'm actually feeling good. Let me take away what you told me today and I'll get back to you."  

By filling their cup with tools, connection, joy and support in your Discovery Session — it is very unlikely that they're going to say, "I'd like to sign up for a package… " because in that moment, they would feel wonderful! They would feel healed.

Two weeks later, when the shine wears off and they fall back down (because of course, one session was never going to be enough coaching to really create transformation) they'll fall back down low, beating themselves up — and you will be the last person they think to call. 

Not because there was anything wrong with your session, but because they feel they've done that now — and look where they are again.  So, they'll start looking for someone else. Another coach, and another solution.

By coaching during a Discovery Call, you’re essentially robbing prospective clients of their results. 


Once you’ve read this blog post, be sure to download my ’Simple Sales Script’ for Health Coaches, which you can download here.


Inside this document is the exact step-by-step process that you are going to go through for each Discovery Session.  

Every conversation between a Health Coach and her perspective client is sacred and unique…  

Therefore there is no one magical script that is going to convert every single person you talk to into a paying client! 

But when you’re first starting out, worrying about what to say on a Sales Call can be one of the biggest barriers and stressors for coaches.  For that reason I pulled together this structure.  

Download it here >> 

Over time, I encourage you to follow the “essence“ of each step rather than worrying about saying the exact right words or phrases.  It’s the journey you’re taking a client on that matters.

Tip: Practice makes perfect! 

The key to mastering this simple sales script is to practice, practice, practice.  

Practice with family, with friends — even start to look at your first Discovery Sessions as practice. Don't put too much pressure on them being perfect. 

The real and only way that you'll master the script is to really get familiar with it, and to understand the anatomy of it and the different pieces and why you're doing it. 


A Discovery Session is allll about the client, so you don't want to bring any “baggage” to the call. For example, if you've just had an argument with your husband, or the kids have been stressing you out, that's not really the energy you want to come to the call carrying. 

Instead, you want to come clean, clear, relaxed and ready to serve. With no attachment to the outcome. Your business needs at this stage should not enter the call in any way.  

It's not that in business your needs don't come in, of course — but when you're actually present on the call that should not be part of the equation. 

What is most important is that you are really present and ready to listen to what the client brings to the call — so that together, the two of you can make a clear decision on whether your program is right for them. 

Make it a sacred meeting. 

Surrender, know and trust that if this is the right client that's been sent to you — they will convert to a client. And if they're not meant to be a client, know and trust that you would get a really good indication of that on this call. 

Have a great call. Be of service. Enjoy connecting with a potential client, but come to the call with no attachment. :)

Pre-session questionnaires:

You can do a pre-call questionnaire if you so choose. (And you could send similar questions to those you will ask in the Discovery Session — get these from the Simple Sales Script — so that they are already starting to think about their responses.) 

However, it is 100% optional, and I would NOT encourage you to do a pre-call questionnaire if you're just starting out — not until you get to the stage where you are so full with Discovery Sessions that you might need to start looking at applications for calls.

It's not a detail that I want anyone to get bogged down in!! And in general it's just not needed. 

Practical Preparations Before a Discovery Session: 

These are the key ‘business’ pieces — the ‘nitty gritty’ things to prep for your Discovery Session. 

  • Take time before the call to study your Sales Script. 
  • Review your ideal client checklist before the call.  (To create this just answer the question: Who is my ideal client? Journal on it and take some notes).  If they're not a great client for you — or you can't help them — then you shouldn't be taking them on. You can't always know that before taking on a client, but having that checklist with you is going to really help! :) 
  • Make sure you've got your program details with you before the call — so you can share it with the prospective client smoothly and easily.  eg: "I offer a 6 month health coaching program. We have 2 calls a month. The calls are 45 minutes. You also get email support." 

Pre-Discovery Session Checklist:

  • Confirm the Discovery Session time ahead of the call 
  • Make sure the client has your Skype details or telephone number 
  • Make sure the client knows whether you’re calling them, or they’re calling you
  • Ensure that you have a quiet space to do the call
  • Have a pen and paper with you to take notes 
  • Have your ‘Simple Sales Script’ in front of you
  • Have a glass of water on hand
  • Have your ‘ideal client checklist’ beside you (to create this, simply jot down some qualities and features of the kind of client you would love to work with). 
  • Have your program info in front of you 

Energetic Preparations Before a Discovery Session:

We’ve talked about the practical preparation, but what about you as the coach?  

There’s a quote that springs to mind here:  “The wellness of you is what creates the wellness of your business.“ 

Your energy, your self care, your inner-beliefs, all of these things create your success — and if there's ever a really, really important time to really get into a calm, grounded, open state — it is before a Discovery Session. 

Find a ritual that works for you. That might be for some of you putting on your favorite song and dancing it out to get rid of any expectations, attachment to the outcome, and drop it all. 

It might be meditation, taking a shower, or going for a run…  

Getting to know yourself as a coach is so important in this way.  What is that gets you in your highest self? What is it that gets you in your 5K a month woman?  Do whatever it takes for you to fully neutralize your energy and come into your heart before the call. 


It is important to prepare physically, mentally and energetically for a Discovery Session.

We've covered both elements here.  The masculine pieces: questionnaires, emails, being prepared, practicing, your ideal client checklist, studying the scripts…  

And then the feminine pieces: the ritual, the clearing of energy, remembering you don't have to be perfect to turn up to these calls, just really opening and surrendering. Do what you need to prepare and then let go and trust, you've already done the preparation. It might be even lighting a candle for example. These are great things to do before a coaching call as well. 

From that beautifully prepared place before every Discovery Session — you can then step up into the professional coach that you are, onto the call, and discover with the client if your program is right for them.  


Not all Discovery Sessions end with an easy ‘yes!' — and we do go over this in more detail in my paid programs — but I want to touch on how to overcome the key objections that might come up during your call, so that you know how to handle them… )

The top 3 objections tend to be: 

  • I can't afford it. 
  • I need to speak to my husband. 
  • I need to think about it. 

Here are my TOP TIPS to overcome each:

I can’t afford it: 

“I can't afford it” is generally code for “I haven't been convinced”... 

So start asking: “Can I ask you is that you don't have the money at all — or that you don't' have the money for this?” 

In general I would remember that they probably haven't been convinced of the value — and some people genuinely think they don’t have money, but they actually do when you ask them. 

Most people for example, do have a credit card and when you say to them, "Are you open to exploring the money?" They will say sometimes say yes… 

And then you say, "Okay, do you have any money anywhere?" 

Nine times out of ten people will say, "Well I do have it in savings." Or, "I do have a credit card." Which then brings out their “BUT”…   

"I do have it. But I'm not convinced. But I'm scared that I won't take action. But…” 

Sometimes it just requires you to be confident enough (and this is where your own wealth consciousness will help you be more at ease in talking about money) to ask someone, "Do you want to explore that piece around your money?" 

If you do this, you can often get the true objection, and it's not normally about money. 

I need to talk to my husband:

Similarly with ‘I can’t afford it’ — often that's just an ‘out’.  

In this situation I tend to say: "Great, I totally agree. I always run everything past my husband too. They key with talking to a husband (and this my truth because I've done it so many times) is that as the woman, we need to be clear first in ourselves what we want — and take what we would like to do our husband." 

You normally get a bit of a feel if someone is using that as an “out” or if it's genuine truth — and just asking this question sometimes takes them deeper, and then you might get the “ BUT”…   

"Well I'm going to ask him, but I haven't decided myself." 

In which case you can remind them that the point of the discovery session is for you to help them get clear on a ‘yes’ or a ‘no’, and ask them…  

“So is there anything more that I can help you with before talking to your husband?”

I need to think about it: 

Again, if someone says they just need to think about it / sleep on it / meditate on it / journal on it (working in the health and wellness world that’s something I often hear)…  

It sometimes means they still have questions, and if you ask them a little bit more about that, you'll often find that they didn't want to take up more of your time, or they're well aware they've gone over the half hour! 

Gently let them know: "I'm here for you today — is there anything else I can help with, because I would much rather you go away and think about where can the money come from because it's a definite yes — than you going away to think over whether it is a yes at all."  

Remember: Your job as the coach is to help them get to a firm ‘yes’ or ‘no’ on the phone. 

Those are just some objections you may encounter. 

The through line of what I'm saying is to ask a little more about their objection, to dig a little deeper — and normally there's a different “BUT” underneath. 

Mastering the art of objection-handling takes practice, practice, practice. 

Even practice with friends, and have them make it hard for you, so that you can get comfortable talking through them if/when they arise. 


Aaaand, last but certainly not least, let’s talk about what you would do after a Discovery Call.  

If they do sign up on the call, Instantly send out any welcome packs or payment details when you make the sale.  If you can, get them to pay… schedule your first session… and sign contracts on the call.

But what about after a Discovery Call that didn't convert on the phone?

Follow up!

In the marketing world, one of my favorite phrases — which I have certainly found to be true more times than not — is: 

The fortune is in the follow up! 

If the sale is not closed on the call then some experts would say that it's unlikely they'll convert. Yes that is often true — so you definitely do what you can to get someone to say ‘yes’ on the call. 

But despite the fact that generally you want the objections to be overcome ON the call rather than AFTER it, as we just looked at — in some cases those objections might be true!

You know this for yourself, I’m sure. 

Sometimes you do genuinely have to go talk to your husband about spending money…or you do genuinely process things when you take to mull them over and ‘sleep on it’. 

It doesn't mean that the client isn't going to come back, but what's super important here is that you need to make sure that you follow up. 

Don't be put off if a client has said they need to sleep on it or talk to their husband. 

Although those are common objections — and often someone will make an objection if they actually haven't seen the value, and it's a way of getting out of the sale… 

Other times those are complete truths, and what they'll be looking for is you to show up and keep supporting them in the following days.

The moral of the story? 

Always follow up with potential clients promptly, and professionally.

So there you have it! 

My step-by-step process for soulful sales. 

Other blog posts that may interest you, and would be great ‘next steps’ are: 

And before you go, be sure to download the FREE 7 Step Simple Sales Script — my signature discovery session structure to help you convert prospects into clients — with confidence, heart and soul.

Love, Amanda xx


The Definitive Guide To Coaching Confidence — For New Health Coaches



Hey healthy lady!

Taking the leap to become a health coach is SO EXCITING… but it’s also downright scary!

It is common, normal, and completely natural for new health coaches to lack confidence in their ability to get great results in their coaching sessions.

Let's just think about this logically: How could you possibly be confident that you will get amazing results in a coaching session if you haven't yet done it?!?  You can’t!

I watch SO many new health coaches sitting on the sidelines…  

Waiting to feel confident before they start coaching…

Or maybe even investing another $5000 in a second or third coaching certification…

When in fact, it’s impossible to feel confident without actually getting in the game and getting started first!

Coaching is a skill. And therefore, just like riding a bike or cooking a souffle, the only way to feel confident is to do it again, and again, and again. Confidence only comes with practice and experience.  

So in this ‘ultimate guide’ blog post I am going to walk you through EXACTLY what to do to deliver a kick-ass coaching session — so that you can get out there, get in the game, start practising, and start growing your coaching confidence… 


1. Understanding Your Role As A Health Coach

A lot of coaching confidence comes down to understanding the role of a health coach, and what your job is in the coach/client relationship.

A coach coaches.  This distinction is important, because I often hear new health coaches worrying that they won't get the results a doctor might, or a nutritionist might. Or getting caught up worrying that they haven’t had the training a doctor has, a nutritionist has.  

But a coach is meant to COACH. Not be the doctor, not give a diagnosis, not write a prescription, nor teach the science of nutrition, or create a specific meal plan.  

And it's really important that we own this as health coaches. There's a reason that there's a gap in the system right now. This role and support is so needed and valuable.  (So much so that Tony Robbins wrote an article on it, here)

Sure, a health coach doesn't replace a doctor… but a doctor will have only 15 minutes to prescribe or diagnose.   

Who is there to coach them through lifestyle changes, hold their hand (or hold them accountable),  encourage and support them, hold space for them through their difficult moments, and help them have their own breakthroughs?   

This is what coaching is all about.  

2. Knowing You Are Not Responsible For Your Client’s Results

One of the main reasons I see new health coaches holding themselves back is a feeling of responsibility for the client's results.  Of course you will give your best as a coach — but you simply cannot control what a client chooses to do in her own time!  

There is a level of ‘letting go of the attachment to the outcome’ that's really important as a coach.   

To know that it's not your responsibility to give your client results — but it is your responsibility to show up during your coaching sessions, be deeply present, ask them strategic questions (more on this later!), guide them towards their ‘aha’ moments, provide accountability and support, and share resources and valuable teachings where appropriate.  

At the end of the day, that is all you can do as a coach…

Create an environment of deep listening, support and encouragement. While knowing and accepting that you cannot control what your client does in their own time.

3) Being OK With Being A Beginner

You want to be a health coach — and coaching involves skills like active listening… asking strategic questions… getting comfortable with silence and pauses… mirroring your client… asking for permission…  quietening your ego and letting go of needing to be right.

These are skills you need to practice, and ultimately master, THROUGH coaching and practice.

So I really encourage you to be okay with being a beginner coach!

You only learn through doing. And you're going to have to take that leap and get in the game at some stage if you want to be successful…so why not do it now and get started?  It’s time to get in the game and start coaching — yes, even before you feel ready.  

When you get in the game, you'll surprise yourself at how you're already enough. You really are enough to be a great coach for a potential client.  (Especially with the tools I am giving you today…so keep reading.)

4) Knowing That You Don’t Have To Be Perfect To Help People

Something I see a lot of new health coaches struggle with is their own imperfections!

Newsflash: Clients don’t want perfect coaches. You don’t have to be living an extraordinary, exemplary, perfect life to be a coach. You don’t need to eat perfectly, never have down days, or never struggle with your own health challenges.  

This is a myth that we coaches make up to STOP ourselves taking action!  

The truth is: Clients don’t want perfect coaches.  

They want people who are real, genuine, compassionate. Who will see them, who will believe in them, and support them with where they are right at that very moment.  

If they feel intimidated by your perfection they won’t work with you anyway!  

Remember: whatever it is you are struggling with — adrenal fatigue, eczema, relationship issues, whatever — doesn’t negate the fact that you can help people!!  

And your level of empathy, compassion, understanding will actually be far greater because of what you are going through, or have gone through.

5) Practising Self-Coaching And/Or Getting Continued Mentorship

There are always worries as a new health coach — niggling fears that you're not good enough, or you don’t know enough, or perhaps you have limiting beliefs around money, your competitors, or how many clients there are.

The key here is taking responsibility for your mindset and for your business. Taking responsibility for your ability to overcome your limiting beliefs, and take the actions you need in order to move forwards in your work.

There are a few ways you can do this:

Exploring your own beliefs and mindsets continually — for example, through a journaling practice. This is going to help you build your confidence, grow your business, and get rid of the things/thoughts/beliefs that aren't serving you anymore.   

Working with a mentor or a coach of your own. This looks like continuing to invest in yourself, continuing to be supported — ideally by someone who's a few steps ahead of you on the path that you are wanting to go in your life. Someone who can hold you to a higher place when you have those down days or doubts. Someone who sees your potential, someone who truly knows what's possible, and HOW to do it.

Reading self-development content — this is not only going to improve your own life, but will actually improve your own knowledge bank as a coach!  

6) Ask Killer Questions (It’s the KEY to Powerful Coaching!)

This is something we’re going to focus on throughout the rest of this blog post — and to support you further, I've created a free resource called ‘100 Killer Coaching Questions’. 

This is a list of my most POWERFUL coaching questions for you to use in your sessions.  

Download your copy here >>

The truth is: You don't need a zillion different coaching techniques, or years of experience under your belt to get started, if you start with just one “power tool” in your toolkit — the ability to ask killer coaching questions.  

When you master the art of asking questions… and then listening… then asking another question… and then listening… You are stepping into a truly impactful position as a coach.  

Trust that the magic of coaching will unfold when you stay present, when you pause and allow space for your client to respond, when you keep listening, and when you take them deeper.  

They give you an answer and you ask a deeper question, and a deeper question…

Allow that process, the breakthroughs, the a-has to unfold. If you do this, you will feel a HUGE improvement in your coaching skills, the results you experience with your clients, and your coaching confidence.

Now you understand the foundations of coaching confidence, let’s dive into the coaching HOW-TO’S — so read on to discover how to structure your coaching session, and coach confidently and effectively.



I always teach business with a blended masculine/feminine approach. Because I believe we need a balance of both!  

We’ve got the left brain — the structured, tangible, business pieces — and the right brain, which is the more feminine side. The self-care. This is about you showing up as a coach.

Both elements come into ALL parts of your business… including preparing for a coaching session.  

Masculine Preparation:

Prepare your notes and have the practical things that are going to support you and be beneficial on the calls, especially as you’re getting to grips with your packages and session outlines.  (An outline of your program, for example)

Over time, you're not going to need a lot of preparation time before a session, but at the beginning, I really encourage you to figure out —> Do I need a handout for today's session? Or do I need a handout perhaps that I promised the client on the last call?  

Reviewing your client notes from the session before and checking "Oh, you know, I feel like it might actually be that she's going to ask me about sugar today, so I'll pull out my sugar notes in case I need them on the call."  

(Yes, even if it wasn't on your agenda of your package outline — because as you go through your coaching session of course everything's going to become unique for the individual client.)  

In the long term I want to reiterate that you won't have to do this very much, because with practice and experience, you're going to be much more organised! You're going to know exactly what you need for each session, if anything, and it won’t be important.

But at the beginning, just a little bit of time before a session to get prepared in practical terms with what you might need can be really helpful, and help you feel more confident. :)

Finally, make sure that you've scheduled enough time before a session in your diary to prepare, so you're not ever rushing to a coaching call —  you want to be completely ready and professional on the dot when your client's coaching session starts.

Feminine Preparation:

Now, the feminine side is the energetic side, and this is something you’ll do before every session no matter how experienced you get!

You don’t want to turn up to a coaching session if you've just had a blazing argument with your husband; or right after a run, sweaty, huffing and puffing… (for example).

It's really important to take time before a session to become quiet. To let go of any distractions. To focus inwardly.  To tap into your intuition or higher self.  For some of you, that might be through prayer, meditation, or any centering exercise that you might have.

Just really let go and know that all that is important, all that your highest responsibility is on a coaching session, is for your to turn up present and really your cleanest clearest energy that you can ready to be there of service for your client.

Prepare yourself for the session with a simple routine that works for you — I encourage you to write that up if it feels good, and maybe put it next to your desk.   

Now that you’ve prepared for Coaching Session, it’s time to Coach!



Let’s look at how to start your first session with a new client.  

Obviously, you're not going to ask every single question I include here, but as I you scan these questions, take notice of the feel.

This is a very first session, and the intention is to ensure you're both on the same page. You're both committing to the same journey. It's getting clear again on any goals that the client might have and laying out any expectations.  

Here are some questions that you can ask in your very first session:

  • What must you accomplish in your coaching package?
  • Would you like to focus on most in our time together?
  • What are your key priorities at the moment?
  • Is there anything you're already working on at the moment?
  • What challenges are you struggling with at the moment?
  • How can you word that goal more specifically and positively?
  • How can you measure that goal? Or how will you know when you've met that goal?
  • How can you break down that goal into bite-sized pieces?
  • How do you want to feel after achieving these goals?
  • Is there anything I as the coach need to know to ensure you have the best support?
  • How will this goal you've got impact others in your life? (You can even go deeper on that question: Are there any positive impacts, or any negative potential impacts?)
  • What's the key excuse you've had so far for not reaching this goal?
  • Is there anything negative at all that could come if you do reach this goal?
  • What do you think will be the toughest obstacle for you to overcome?
  • How will other areas of your life be impacted when you reach this goal?
  • Why are you passionate about this? Why is it a must? Why must you reach this goal?
  • What are you willing to give up to make this your new reality?
  • What are you most afraid of?
  • Is this a true desire for you?

You will not, of course, ask all of them!! If you just ask 5 of those, that would be a whole coaching session. They are very powerful, open-ended prompts.  

One other piece I would suggest here is to create internal ‘feelings-based’ goals — goals around energy, or self-love, or confidence — not just external goals around weight loss, for example.

This will take your client’s experience deeper, broader, and put less pressure on the ‘outcome’. 

Starting a weekly/bi-weekly coaching session:

Starting a ‘regular’ session is obviously a little bit different.

The intention in that case is to check back in and find out how your client is going right now in this present moment. How has the week has been. Also checking in on if there was any homework or anything from last week that you need to kick off with.

I encourage you to start with a check in like this, with the questions that I'm about to share with you.  In this first part it's really important to not dive straight into teaching.  

(For example you don’t want to say "Sorry, today we're talking about water", when this client really needs to share with you how their sugar experiment went.)

At the start of a weekly session be present with your client and ask questions along these lines:

  • How have you been since we've spoke?
  • What's new and good for you this week?
  • What actions have you taken?
  • What are you most proud of this week?
  • What did you celebrate this week?
  • What actions did you not take?
  • What has stopped you progressing in this area?
  • Where are you self-sabotaging?
  • What's working well for you right now?
  • What's not working so well right now?
  • What could you do to change this?
  • What have you personally done to improve this situation?
  • Is there anything that you could've chosen to do differently this week?
  • Did anything surprise you this week?
  • What did you say no to since we spoke?
  • How are you feeling today in regards to meeting your goals?
  • What would you like to focus on in today's session?
  • How would you like to feel at the end of today's session?
  • What would be your ideal outcome from today's session?
  • Is there anything I as the coach need to know before we get started today?

Those are the kind of questions that you can ask and then active listening, going deeper.  This potentially could be the first anywhere from 5 up to 30 minutes of your coaching session. Who knows? That could even be your whole coaching session depending on what the client needs.

This is a great way to start a weekly session in a professional mode. :)



Now let’s look at the heart of a coaching session. This is the “guts” of it, I guess.

This, ideally, would be what you have planned out in your Purposeful Package Outline — this is the part of the session that will usually include some teaching.

(Of course, every single coaching session is going to end up being unique to your client. You do need to have some flexibility with this).

In the heart of a coaching session, you could ask your client questions along these lines:

  • What do you think you should do first?
  • What would be the most helpful thing you could do now?
  • If money wasn't a restriction for you, what would you do?
  • If time wasn't a restriction for you, what would you do?
  • What would you do if you weren't answerable to anyone?
  • What would someone else do in this situation?
  • You could put in if they have a model, someone they look up to or a mentor,What would this person do in this situation?
  • What do you think you're meant to do?
  • If you're guaranteed to succeed, what would you do?
  • What's the best use of your time at the moment?
  • If you could only do one thing this week, what would it be?
  • What can you do better than anyone else in this area?
  • What books could you be reading to help you achieve your goals?
  • If you saw someone else in your situation, what would you suggest they do?
  • If you had more confidence, what would you be doing differently?
  • If you weren't holding anything back, what would you be doing?
  • How does that make you feel?
  • What do you think about that?
  • Where are you sabotaging yourself?
  • What can you do to create the outcome you desire?
  • What are you going to do about that?

Do you see how the questions in this heart of a coaching session are all about helping the client take personal responsibility? 

Yes of course, you could suggest a book you think would be useful. But how powerful is it to first ask them, "Do you have a book that you know you should be reading, or could be reading?”

Trusting in their intuition and helping them to trust themselves is actually more powerful than you as a coach shoving ideas or answers at them that might not even be right for them.

I am not saying you can't suggest things. Not at all. And you will likely be teaching certain elements of health/wellbeing etc. here as well. That is a part of your coaching program.

Just have these list of questions up on your screen, and use your instinct to ask any that feel ‘right’ — so where possible, your client can come up with their own answers and have their own breakthroughs.  

Coaching is a lot about inspiring self-actualisation. You don’t need all the answers, and your client is there to do the work too!

There are some other coaching tools out there as well. There's many!!

I suggest practicing a few. I definitely think you should start with the coaching questions that we're going through right now. In some ways, that's all you need.

Within the coaching questions, there are a few other skills to think of…  

Active Listening

Active Listening is you being present. You're not playing on your phone. You're not in your head, thinking, "Oh my gosh. Am I going to answer this question for them? What am I going to teach them?"  

You're literally being present and really listening to what they're saying  For some people, they have probably never had that much attention. They can feel it. That can actually allow their own breakthrough just from being heard!! This is a beautiful thing you can do for your clients.   

Using the Power of the Pause

As part of active listening, tap into the power of the pause.  Practice getting more comfortable with silences and longer spaces between talking… don’t be in a hurry to respond every time a moment of quiet pops up… especially if your client is on the quieter side.  

Sometimes people just need a little time for processing before they speak. Give them space.

Asking Open-Ended questions

This is what most of the questions in the Killer Coaching Questions sheet are. Open ended questions — which basically means it's not a question that they just say yes or no to, it's a question that gets them to explore the answer.  It helps them go deeper.

One thing I will add is, avoid asking ‘WHY’ based questions. For example: ‘Why do you think that’s not working? Or Why didn’t you do that?’   WHY questions do not help clients reach their goals; instead, they spin someone out into stories and excuses.

Reflecting and mirror work

When you're listening and asking questions, keep reflecting back what you're hearing using their exact words.

For example you can say, "I see. You're feeling scared." If a client says to you "I'm really scared." They will use it in a long sentence, and they might not even notice they used that word. "You know, I'm really scared of trying to lose weight in case I fail…"  

There's a big difference between you then saying, "I hear you, Sally. You're scared" and "I hear you Sally. You're terrified." It's not the same word. There's no match.  

Reflection means reflecting back their exact words, reflecting back what they say, so that they can see themselves.  

Your job as a coach in this moment is to be there as the mirror, to hold it up for them.  

One thing to remember here: Don't rush in and use tools you don't understand yet. Master one thing at a time. I recommend beginning with the Killer Coaching Questions.

Practice these different coaching techniques, or at least become aware of them within what you're doing to see what works for you and your clients.  

Like I said, there's many different techniques out there. If you just master the ones I've mentioned here, and if they're working for you, that may be all you'll ever need!



Now let’s talk how to wrap up a coaching session.

Many people don’t leave time for the coaching wrap-up, and just use their whole session for coaching.  But the wrap-up, the last part of a session, is so important.

Recapping the session will help the client “integrate”.

They might not have even recognized the breakthroughs they've had if you don’t go over them! They might not have connected the dots on the new learnings they've had. Sometimes, especially if people are processing things, they don't even realise it’s happening!!

And beyond that, I like to use the wrap-up of a session to encourage my clients to write their own action steps on the call so that they take responsibility in sharing those me.  

In a 60-minute session, aim stop at approximately the 45-50 minute mark for you to start the ‘close’. Don't wait to be on the nose at 60 minutes and then you start doing this. That's not having great boundaries in your coaching session. It's really important to finish on time both for you and for the client.

By allowing this time at the end, this 10-15 minutes (which can sound a lot but trust me, once you get into this, this can be the most powerful piece of your whole session) that will empower your client to take their own responsibility.

Plus it means that you as a coach won't be spending hours after a call - I say hours jokingly, but it can actually be that sometimes - for a client who has paid you to be on a call for one hour!

Some questions that you could use in closing a weekly session, during that final 10-15 minutes:

  • How was today's session for you?
  • What specifically made it so?
  • How is your mind feeling?
  • How is your body feeling?
  • What were your major aha's today?
  • What would you like to let go of now?
  • What actually are you going to take this week?
  • What are you going to do in the next 24 hours?
  • On a scale of 1 to 10, how motivated are you to achieving this goal?
  • What will it take to turn that 6 into a 9 or a 10?
  • Who do you need to ask for support from around this goal this week?
  • Who do you need to speak to this week?
  • How are you going to celebrate reaching this goal?
  • Can you think of anything that might stop you from doing it?
  • What are your top three priorities for this week?
  • What's your number one focus?
  • What are you going to say no to?
  • What are you doing to say yes to?
  • What can you schedule in your diary right now?
  • Is there anything else that you need to feel complete from our coaching session today?
  • So that's how you wrap-up your session!!

Make sure your next call is always scheduled in as well.



After the call, take a couple of minutes to write up any basic notes — or type them if you're like me and have an online system (Satori) where you do that.  And as soon as you get off the phone, while it's fresh, write down the action steps they’ve chosen to take.

That's it!

(You do not need to spend hours after a call writing up notes or spoon-feeding your clients You don't need to make their action steps. You don't need to over-give, and say things like, "I'll create you a video on that" or "I'll find you recipes on that." That's simply not your responsibility.)

As a beginner, maybe there will be some extra things that you genuinely need or want to do after a session for the first few clients that you'll never have to do again.  

Just be very aware of not coming from a place of, "I'm not good enough unless I give more." The coaching session itself is enough.

Many new health coaches go into that ‘over-giving after a session’ mode because they feel like maybe there wasn't enough value in the coaching alone.  

All of the value is in the coaching.  You are enough. Your coaching is enough.

You can follow-up with minimal material only if needed.  

It is much more powerful to get the client to write their own notes. You just write a couple of basic notes so you know where to take off from again next week or next session.  

Honestly, this is so key!!

I see so many new health coaches feeling burnt out, exhausted and resentful towards their work. And when I laser coach with them, I find out it's because they're spending hours taking extra responsibility and burden outside of the coaching session!

It's simply not needed.

I was terrified when I stopped over-delivering  like this — because when I first got started in coaching I used to write up action steps for every client, send out to-do lists, and more.

I was SO scared that my clients would think they weren't getting enough value when I stopped doing all that — but honestly, the complete opposite happened!  When I got my clients to start choosing and taking their own action steps, and their own notes, their results skyrocketed.

They took so much more personal responsibility, because they weren't expecting me to do it.

I really want to emphasize that this piece not only makes you more professional and impactful as a coach — but also allows you to take care of yourself as a coach as well.  

And finally…

When you’re first getting started as a coach, on top of the 10 minutes you’re making notes on your client for yourself…  

Take 20 minutes or so to review YOUR coaching with these questions:

  • What worked well?
  • What can I give myself a pat on the back for?
  • What didn’t work so well?
  • What was a little wobbly that I can compassionately look at and improve?

The is key to learning and growing as a health coach!

So, ladies, there you have it.

Everything is here that you need to know.

You truly need to know NOTHING more than that.

Ask these open-ended ‘Killer Coaching Questions’ questions and listen for the answers. You’re there as a coach to ask questions and listen, with a little bit of teaching and guidance.

The questions, coaching tools and session structure I’ve just given you are your POWER TOOLS.  

The foundations are there for you...

So get in the game, coach anyone and everyone you can, and your confidence is really going to lift.  

And above all, trust that you have everything you need to be a great coach, and to deliver an impactful, encouraging, and deeply supportive coaching session.

Now go out there and get started!!

Love, Amanda xx

PS: If you ever feel fearful about coaching, read this blog post, it’s the perfect tonic for your nerves:  Why you don’t need to be confident to start coaching >>  

And make sure you download the 100 Killer Questions here: 100 Killer Coaching Questions >>

Nuggets of Wisdom from Danielle LaPorte on Building a Business with SOUL.



I was absolutely BUZZING after interviewing Danielle LaPorte (as part of my UPswing Mastermind program for Wellness Entrepreneurs). 

(For those of you who don’t know Danielle — she is a bestselling author, member of Oprah’s Super Soul 100, a world-renowned speaker…and all-round inspiring woman!!) 

In the interview we talked all about working with SOUL to build a business.

And Danielle shared so many beautiful nuggets of wisdom during the call that speak directly to health coaches and wellness entrepreneurs…

So, I asked the women in my UPswing Mastermind to share their biggest ‘ahas' and favourite gems from the call so YOU can benefit from them too:

1) It is a BIG deal to help your clients step up and take amazing care of themselves

“Danielle made me remember what a BIG deal it is to help my clients step it up and take amazing care of themselves. So powerful!!” ~ June Melia

So many women come to me comparing health coaching to being a doctor or nutritionist and feeling utterly “less than.” But the truth is our current healthcare system is not about vitality. As Danielle reminded us on the call — people who are offering an alternative system are revolutionaries!!

On one level or another you are all, as coaches, empowering the people you work with to take their healing into their own hands. And for you to be supporters of that — well, what noble, beautiful and important work to do in the world. To truly be in the healing industry.

If you walk away knowing anything let it be this: Health coaches, life coaches, wellness coaches, life coaches — you are revolutionaries, and you are SO needed in the world.

Do not shrink… put yourselves down… or play small.

2) It’s an act of feminism to be paid properly

“Her words about it's not feminist to not be paid properly hit me like a sledge hammer!” ~ Sally Jane

Danielle asserted that paying people properly in your business (and paying YOURSELF properly / charging properly for your services) is an act of FEMINISM!!

The old patriarchal model is based on exploitation and bargaining — so when you’re paying people well, and you’re paying yourself well, you’re literally changing the system — which is SO powerful, because the old system is broken.

3) Radiate and state the facts = a new feminine way of marketing

“Radiate and state the facts - I loved that!!!” ~ Andrea Okos

“The main one for me was: radiate and state the facts, as a feminine way of marketing.”

All of us on the call LOVED this lesson!! Danielle shared her recipe for feminine, feel-good marketing: Radiate and state the facts.

Here’s what ‘Radiate and State the Facts’ could look like for you: “I’m so excited about what I’m offering. This is about service — here’s why I’ve brought this to the world / this is why I created this (share your passion, purpose). The last client I worked with achieved (this is where you share the facts). I know that this works, let’s do this together!”

4) You don’t need to be a typical salesperson — you can just be YOU & shine your light!

Remember, you don’t have to be a salesperson and try to cajole people to work with you… and you don’t have to convert them or convince them.

“I love knowing that I don't have to be a typical sales person and say things like: ‘Sick and tired of being sick and tired?’ — and that I can honour my own language, passion, and inspiration and truly share to serve!! I now understand that people will come when I am my true self!” ~ Stephanie Warner

“Be my authentic self and share light in the world! She is awesome!” ~ Davonna Medina

This is where we touched on the energetic cost of marketing: Talking about your work to your TRIBE is easy! You get to speak in your own language, and be your true self. You get to shine your light, and trust that people will respond to it.

Where it becomes draining is getting into strong “sales” speak and trying to convince or convert people (who are not your people) into buying your things. Trying to convert is heavy lifting. Do you have to do it?

5) Just love people the rest will come…

"Just love people and the rest will come. That was very load lifting.” ~ Gwendolyn Particka

“My biggest aha was coming from a place of love. When our true motivation can be focused around helping others, it clears out all the other stuff in our heads. Our clients will see it too.” ~ Jennifer Nolan Foard

Do this healing work as coaches from a place of love, first and foremost.

6) Radiance and confidence will only come once you get out there.

“For me, I loved the line ‘Radiance and confidence will only come once you get out there and start coaching’. This was just another reminder to myself that I cannot sit and wait until I am more confident. I also loved when she spoke of the power of women together and healing women empowers them and lifts them” ~ Brooke Martin

When you get out there and connect with your people — your confidence will radiate out into your offerings. OF COURSE you will not be confident right off the bat… nobody does.

There’s no way we can work it all out in our heads, it cannot be theoretical. You need to get out there and start speaking, serving and connecting with people. Then your confidence will come.

7) Simplicity is the new power…

“Sooooo many great takeaways! For me the main one was - keep it simple (something I have to keep reminding myself as I tend to overthink and make things more complicated than they are).” ~ Jasmin Schulz

This was SUCH a juicy part of the conversation, where we dove into talking about social media and online marketing.

Part of the pressure of online marketing is that (you feel as if) you have to perform on ALL the social media platforms.

But actually, you just have to find that “language” or platform that works for you. If video doesn’t work for you, don’t do it! If instagram rocks your world, do that. And make it awesome!

“It was great to hear I'm not the only one that struggles with blogging and that it can be ok not to be all consumed in this area.”. ~ Heidi Lawson Sheldon

And know that every little platform is requiring some energy from you — so keep it slim.

Remember: Simplicity is the new power. We simply cannot do it all. So don’t!

8) Wellness is the new success

“I loved her statement simplicity is the new power, wellness is the new success” ~ Amy Zapf

This carries on from the last point about embracing SIMPLICITY, and keeping things simple. We are not to exhaust ourselves in being of service. We do not have to!

The new “feminine” way is to work LESS so you can live more.

And it is the worry, the strain and the constant HUSTLE that is exhausting and draining of your energy. So instead, allow your clients to come to you: Have a clear message, a website, express yourself, share your vision, show up, radiate and state the facts, yes — then let the clients come. (This is an energetic shift and practice!)

9) Tools and Tips for Time Management

“I took on board her week plan and being ok with buffer days, hustle days and absolute rest/no progress days, having faith that it will all get done, if I surrender to the days that I don't feel like being productive.” ~ Julia Craig

If you can’t do serious structure and do a daily planner, don’t worry!

Danielle talked about Dan Sullivan’s Entrepreneurial Time Management System

// Buffer days - get through the myriad of small things that pile up.
// Rest days - no work for 24 hours!! These are no computer days. 
// Focus days - move the needle on Big Projects.

Danielle shared that following this weekly time management system, she is mostly a ‘time batcher’ — so she will do interviews and podcasts on one focus day, for example — errands on another buffer day — and then have a focus day carved out for writing.

For Big Projects or Important Things Danielle suggested having a ‘Due Date’…

And if you’re inspired on a Rest Day, pay attention to the “idea fairy” when she shows up. Don’t “work” but do write down your ideas so you can action them on a focus day…

Otherwise, your idea fairy will stop showing up.

10) Women gathering together is so important.

It is so important to have women gathering as healers, as coaches, in Mastermind groups, virtually, in the daycare centre — or as Danielle suggested, just “start with a tiny circle of women in your living room" — we heal each other when we’re together, and then we can go out and heal the world.

“Women heal each other when they're together and then they go out and heal the world. This could be my life mantra! I love my close female friendships and holding space for female groups. Hearing this really helped me to acknowledge the importance of that in my life.” ~ Jacquelyn Atkins

“I loved how she said that the power of women coming together will overcome the fear!” ~ Stephanie Warner

11) It is amazing to EMPOWER women (and you do that through SELF-EXPRESSION)

“Her passion for women's empowerment gave me the 'approval' I unknowingly needed confidently advocate for just that - and to do so through my coaching profile… I’ve often wondered if or how I could do that, as that was my previous career and remains in my heart and high up in my values and mission. NOW I can continue to share that as a part of my brand and I love that!“ ~ Sally Jane

Our work as women is to heal… we women are particularly powerful as healers.

And we heal by speaking the TRUTH! Having the courage to be “out” about our belief systems… and what our version of “ideal” is.

If you could just be more vocal about your version of ideal, you can truly change the world.


Amanda xx


10 Powerful Lessons from the Heart-Centred Business Conference


Have you ever wished you could attend the BEST business conferences around the world, and learn from some of the brightest leaders in Marketing, Productivity, Money mindset, Financial Health, and Feminine Entrepreneurship?

Well, you’re in luck!  

At the start the month — just before jetting off to America — I was a Keynote Speaker at the ‘Heart-Centred Business Conference’ in Queensland, Australia.

There, I presented alongside some INCREDIBLE business coaches and entrepreneurs…

Tash Corbin (who hosted the conference), Denise Duffield Thomas, Jo Bendle, Zach Spuckler, Mike Michalowicz, Karen Gunton, Sylvia Chierchia and Patricia Lohan.



I gave my signature presentation on how to scale your business (and create impact + income) with courses and launches…

But I also picked up some powerful lessons from the other speakers while I was there, which I am going to share with you today!

Let’s dive right in.

Lesson 1: There are Four Stages of Business — And Community-Building is KEY at Each Stage

Tash Corbin kicked off the ‘Heart-Centred Business Conference’ with a deep dive into the importance of the FOUR growth stages in our business.

Those are, in order:

    (In this first stage, the in-person client-attraction strategies work best — and this is EXACTLY what I teach in the UPswing Mastermind. The online pieces take time to build, which is why they are stage TWO — not ONE.)




My biggest takeaway here is to be sure that you’re not trying to skip a stage — each stage is necessary and foundational.  So, understand which stage you are in, and keep laser-focussed on what you need to be doing in THAT stage.

And it is essential that through all 4 stages in your business, you focus on community-building.  Because without a community of clients and potential clients, you do not have a business, and it will not grow.  

Lesson 2: Be Of SERVICE Above All Else

Another gem from Tash that will be very useful in terms of community-building was to be of SERVICE above all else.  

There are 3 key things in business we focus on in business — being of service, being a brand, and having a mission.  

The problem is, a lot of us get the order and balance of these 3 things mixed up!  Often when we’re building a business, we focus so much on building a BRAND or sharing our mission, that we COMPLETELY forget about being of service. 

Yes, you have all 3 in your business at all times, but you need to be of service first and foremost.

Tash also explained how we are moving away from the masculine way of doing business — to the new feminine way of business, and this extends to our marketing too. 

The old, masculine “Know, Like, Trust and ADMIRE” model has shifted to a more feminine model of “Know, Like, Trust and CONNECT.”  

There is a deeper sense of purpose at the heart of online business and marketing now which is, in my eyes: “Let’s truly connect and make a difference”.

Lesson 3: Know Your Financial Funnel — Because Business Is A Numbers Game!

Know your financial funnel, ladies, it is essential!

As Mike Michalowicz explained in his genius presentation — everything in business is a numbers game.  So you need to get crystal clear on your “financial funnel”.   (This is a similar process to the $5K Per Month Business Plan I teach in the UPswing Mastermind.)

So, if you want to make $XX per month in your business - you must map out your financial funnel to get you there.

How many clients do you need each month, at what price point? >> What’s your conversion rate for your discovery sessions? >> How many discovery sessions do you need to host to get that number of clients? >> How many people do you need to be seen by to get that number of Discovery Sessions booked in? >>

And you need to get clarity around your numbers and goals for: Traffic, leads, conversions, clients, average sales value, and revenue.

Lesson 4: Protect Your Energy.

Patricia Lohan gave a beautiful presentation on ‘Energy Foundations’ that really struck a chord with me  — and my main takeaway was that we really must value our energy (aka: our diamond… our most precious stone) and become very aware of where and when we’re giving that away.

We need to ask ourselves, ‘Where am I allowing other people to take away my energy and zap or tarnish my diamond?” People can be energy vampires without meaning to, so it is up to us to protect ourselves and set boundaries.

As your business grows, so will your responsibilities, your clients, and even your team members, and the demands on you will only increase — so you really do have to treat your energy as if it is the most precious asset, or else you WILL lose it.

Lesson 5: Get Honest About What’s Holding You Back — And Leave Your Comfort Zone For Bigger Results!

One of my big ‘aha’s from Zach Spuckler — who gave an epic presentation on using 5-Day Challenges in your business — was around the importance of putting challenges on your PUBLIC business page, not just to a small group.

I’ve heard this before, but something about hearing it THIS time made me see that I felt really resistant to putting my 5 Day Challenges on my public business page.  My public business page, which friends and family can all see.

(And doing that is actually important for SO many reasons - including the fact that you can re-target with ads, and get a much wider reach for your content). 

But I realised that there is a much larger level of vulnerability putting yourself ‘out there’ than there is ‘hiding’ in a small group… and THIS is what was holding me back.

Is there any space in your business where you hold back? Sometimes you KNOW what to do… but you’re not doing it. So I would ask you — can you get really honest about what is really holding you back — and are you willing to leave your comfort zone for bigger results?

Lesson 6: People Don’t Want Education, They Want Results

One more powerful lesson from Zach Spuckler was that ‘People don’t want education, they want results!’

So you want to make challenges or free trainings that are EASY for them to finish — because we want to keep people engaged, and give them a sense of COMPLETION and satisfaction.  

My takeaway? Make your FB Lives shorter; your Challenges smaller and more simple; and only give workbooks when they’re really needed.  Not just for the sake of it.

Lesson 7: If You Can’t Do A Survey — Just Check Out Amazon Reviews!

Want to know what your audience are struggling with or talking about, but can’t do a survey?

(So many clients in the UPswing Mastermind find themselves in this position.)

No problem! Try this instead —  go to a similar category to what you coach on over at, and look for a 3 star review.   You will get some great insights into what people loved and what they hated (aka: What they are struggling with), which is some of the most valuable information you can get about your ideal clients.

(Thank you for this useful research + content creation tip Zach!) ;-)

Lesson 8: Make It A Ritual To Review Your Goals Each Week.

I was SO excited to watch Jo Bendle’s presentation on productivity, because she is a graduate of the UPswing Mastermind! #proud

I picked up two powerful lessons from her presentation that I am going to share with you.

Firstly, there tends to be 4 key productivity frustrations:

  1. PERFECTIONISM — Wanting something to be perfect so not getting it finished

  2. PROCRASTINATION — Being very easily distracted

  3. I’M NOT GOOD ENOUGH, I DON’T KNOW ENOUGH — Getting in your own way by doubting every step

  4. BRIGHT SHINY OBJECT SYNDROME — You want to do everything now, and then you get overwhelmed!

Which one do you fall into? Knowledge is power and recognising your productivity frustration is key to moving past it.

And secondly, Jo recommended doing a *CEO* day (or morning/afternoon/evening) each week, and really making it PLEASURABLE.  (I loved this).

Do it in a beautiful place — pour yourself a glass of wine, or buy your favourite green juice —  and make it a ritual to review your goals every week, then schedule in 90 minute blocks of focused action for the following week towards them.  (She calls these the “Mighty Ninety”!!)

As you can see, a theme throughout the conference was the importance of masculine structure in business, with this beautiful quote at one stage:  “There’s no better self-care than structure.”

Lesson 9: You Cannot Grow Your Business Without Trust…and Training.

As your income grows, and your business grows, your trust in others needs to grow too. Because you can only grow your business if you grow a team with it.

Your first team member will probably be a VA, but the truth is but you can’t just hire a team member or take on a VA, and expect THEM to make your business great. You need to take the time to train someone, too..  

(If you want my step-by-step system for working with a VA you can get that HERE.)

This is all about systematising your business for more ease as you grow.

Lesson 10: Rich Women Can Change The World.

Last but not least comes my lesson from Denise Duffield-Thomas, who taught the crowd that ‘Rich Women Can Change The World’ — and in ORDER to do so, it is our job to free ourselves of our money stories. No-one else can do this for us.  

Some of these limiting beliefs and stories include:  “It’s only money, honey… There’s easier ways to make money… There is always more money… Who am I to make money… ”

We are not born with these money beliefs — we pick them up over the years — they develop over the course of our lives — and it’s up to us to keep ‘cleaning up’ our wealth consciousness and money mindset.

Because when we do so, we can step into a life of richness in every aspect — and not just for us, but for the change we can create in the world and in other’s lives as a result.

Amanda xx