How to Crush it on Social Media With Engaging Video Content



Hey gorgeous ones!

Today on the blog we’re talking online videos and how you can use them to absolutely CRUSH IT on social media!

Do you ever spend hours going down a YouTube rabbit hole, consuming video after video after video? Well, you’re not the only one — YouTube is actually the second most popular website in the world, right after Facebook. Aside from YouTube, online videos are also popular across Instagram, Twitter, Vimeo, Snapchat, and video is also HUGE on Facebook itself.

So, with so many people engaging with online videos EVERY SINGLE DAY there’s a great opportunity to get more attention for your health coaching business!

How Important is Online Video?

It’s crazy important! Here are some numbers to give you an idea of the reach you could tap into:

  • People watching videos online is around 80% of ALL internet traffic
  • 500 million hours’ worth of content is watched on YouTube daily
  • People retain around 95% of key messages from videos, and only 10% from text

And it’s effective, too:

  • Videos on social media are 1200% more likely to be shared than both text and images combined!

  • Videos on Facebook pages increase user engagement by 33%!

  • Embedded videos on websites can increase traffic by up to 50% and landing page conversion by 80%!

So, now that you’re convinced (I’m sure) that video content can help you lift your social media game as a health coach, let’s look at how!  🙂


1. Know Your Audience

Whether your niche is health coaching or any other area, video content speaks. Know your audience and target your content to them. Use the platforms that your clients use. Instagram is UH-MAZING, as I’ve told you before  — but don’t limit yourself to one platform, go where your audience is!

It may be that you use a combination of Facebook, Twitter, YouTube, Instagram, Snapchat, and more. It’s also important to tweak audience targeting options for each video you post, depending on the specific content it contains.


2. Videos Should Be Short and Accessible

Make sure your video content is short and intriguing — in the social media landscape, you need to capture people’s attention quickly. The videos that get the most attention are generally less than two minutes.

So, keep your videos simple and stylish to maximise views and shares. And make use of a clever call-to-action at the end of your video to encourage people to engage, whether that means liking, sharing, commenting, or checking out your site!

Do you want to learn the 6 ways to leverage your video content to get more attention for your health coaching business? If so, just click the image below to get your FREE checklist right now!



3. Optimise Videos for Mobile and Facebook

We love our mobile phones and tablets, and about 50% of the videos watched online are watched on a mobile. So, keep your content mobile-friendly! 😉

On Facebook, video is automatically muted. That means your video should be able to get its message across without sound using sub-titles and graphics. It’s worth the extra effort, especially when Facebook ads including video are 100% more effective than those without!


4. Utilise YouTube

As a search engine, YouTube is second only to Google. YouTube is one of the best ways to get great results with your videos. Consider using YouTube for information-rich videos, exercise demonstrations, instructional videos, webinars, and to showcase exciting events coming up for your business!


5. Send Videos to Your Followers

Personalised video content sent to your existing clients or online audience allows you maximum engagement with your followers. Just the word ‘video’ in the subject line increases click-throughs by 13%!

This personal touch allows you to create a connection with your viewers in a very direct way and keep them engaged. When those followers share that video content, you’ll increase your organic reach further.


6. Instagram and Snapchat Stories ✨

Instagram and Snapchat stories are another great way to make a connection with your people. Videos you post as stories will disappear after 24 hours and they have no share or like buttons, so make sure they are fun and attention-grabbing.

The idea here is to create organic buzz and interest in your brand, while making real connections with people who care about health and nutrition just like you do! 💗

Don't forget to download my FREE checklist about the 6 ways you can leverage your video content to get more attention for your health coaching business. Just click the image below to get it right away!



Reap the Rewards

Traffic from videos has proven to be one of the most effective lead generation techniques online. Quality content can be created easily and on the cheap, so this is a great way to make a big impact with a small budget!

Famous low-budget video content campaigns that have crushed it on social media include Wren Studios First Kiss, Squatty Potty (this one is as hilarious as it is gross!), The Dollar Shave Club, and Grasshoppers Entrepreneurs videos.

So, now that you know what to do, start making some videos. You’ll make new connections with people, grow your health coaching business, and have a lot of fun doing it! When you're ready for the next step check out my videos on how to get to 5K in 5 months


Amanda xx

Instagram 101 for Health Coaches in 2018

Instagram 101 for Health Coaches

Read it or watch it...

Hey beauty!

Today on the blog (and in the FB Live above 🔝which you can choose to watch instead of read) I'm talking ALL things Instagram!


  • The purpose behind the platform (it's very different to Facebook!)
  • How Instagram can help you to grow your health coaching business 
  • The BEST kind of content to post to Instagram to grow your know/like/trust factor
  • Why you need to add Instagram Stories to your Insta-strategy, too, and how to use it

Consider this your introduction to effective instagram-ing for health coaches and wellness entrepreneurs. 😉

So, let’s dive in!

Instagram is AMAZING for sharing your personal brand, marketing your health coaching business, and sharing your message.

It is literally THE platform of the moment, wouldn’t you agree? And with the introduction of IGTV just last week, I don’t see it disappearing anytime soon! ;)

But I’m going to keep things simple for today, and stick to your Instagram grid, your captions, and your Instagram Stories.

THEN once you’ve mastered those and feeling confident, we can start to look at IGTV.



First things first, I have to remind you that success on Instagram is NOT just about the numbers of followers you have!  You’ll go so much farther with 200 active followers who engage with what you do, than 2,000 uninterested ones…

And with the new Instagram algorithm, the account that will likely be shown to others is the one with the most activity and engagement on it, NOT the numbers of followers. So do not fret about growing your numbers at a crazy rate, these things take time and are NOT the only goal. 🙂

So really, our purpose with Instagram is to foster engagement and cultivate connection with our ideal client.

Because instagram is a SOCIAL platform and your followers are really your friends.

To do this you can:

  • Craft compelling posts…
  • Share value (by providing gold nuggets of information that help your followers)…
  • Respond to your comments…  
  • Pour your love into the platform, and invest time into your community....
  • Get a little vulnerable, and share your personal and business stories…  
  • And connect at a human level as well as a ‘leader’ / ‘teacher’ / ‘expert’ one.

On Instagram you get to wear a couple of hats, which is awesome! 😉



The power on Instagram comes when you don’t just share what you do and show how you can help people (although you MUST do that too)...

But when you also share who you ARE.

I’ve said this before, in a previous FB live and blog post on How to Shine on Social Media - but it is SO important to remember that we are human beings building businesses based on human connection.

Your value as a health coach isn’t only found in WHAT you’re selling - although that is really important too, and is something you must talk about on Instagram - but it is also found in the fact that YOU are the one selling it.  

Is this post helping you think about your Instagram account as a business to help grow your audience and impact? If so, continue to work on these ideas in your very own worksheet I made for you. Click the the button below to get it instantly. 



Because the only thing that can truly differentiate you from your peers and competitors is YOU!

And Instagram is a great place to share who you are - and give a window into your world and thoughts - and it’s often the only way people can tell if they would be a good fit for working with you!


When you tell stories and share pieces of yourself you will humanise your business and your brand.

So stories about who you are - the BIG WHY behind what you do - how got you here - pivotal points in your life - and pretty much “who the beating heart is” behind your health coaching business.  💗

Storytelling matters because it makes things memorable. Did you know that people are more likely to remember a story than they are a product name? Pretty crazy right?

I mean, you’ll probably already know one of my “brand stories” if you’ve followed me for any length of time.  My story of how I had realllllly bad adrenal fatigue and left my corporate career to pursue health coaching… or how I finally learned how to leverage my marketing expertise to create success as a health coach…

So you’ll become known for specific stories. Not just your informational and educational posts. Someone will remember you because of that post you wrote about your adrenal fatigue - it will stick in their mind!

And beyond that, you can create FUN connection points that ALSO make you memorable!

Insta doesn’t just have to be a place for interesting or inspiring stories.

You can and should also share FUN quirky things like your love of yoga pants, that acai bowl from your local cafe, your obsession with matcha lattes or Kate Spade stationery - these kind of connections can seem ‘silly’ but they are so amazing for building relationships with your audience and growing your ‘know, like and trust’ factor.

So that when the times come to sell, your tribe trusts and KNOWS you so much more.

Because bottomline is we buy from people we know, like and trust.


Humanise your brand and business by sharing your face, and photos from work and life. I know that when it comes to our businesses, it’s uncomfortable to get on camera; but in order for people to truly understand and admire you and your health coaching services, they need to know the person and the places behind it too!

There is so much power in human connection. Harness this with stories as I just said - but also with photos from your life, snapshots of your your work, and pictures of you.

Things like 📸

  • Anything use daily in your work - like your laptop. Your journal. Your notebook. Your kitchen. The office or gym you train or coach people out of. Your candle that you burn at your desk. Showing these things you use in your work helps people picture what it’s like working with you!
  • Show yourself behind the scenes in your office, cooking, coaching, working out - show your life happening!  That creates so much connection and kindredness.
  • Your professional brand photos, beautiful headshots, clean images of you, include your hand, your shoes, your home in your photos - anything that offers real human connection.


Another great way to create engagement, build relationships with your followers, and craft compelling content that your target audience LOVES to peek at is to play on Instagram stories!!

Instagram stories are an AMAZING way to show the real you, to give people a peek behind the scenes, and to show them how you “do health”.

I recommend posting 3-8 stories per day, if you can!  Why? Well, with Instagram’s algorithm, accounts that are active and engage on the Gram daily (this includes Insta Stories!) are shown more in other feeds… so it pays to be consistent. 

Think... What you had for breakfast? Your morning routine? What you eat while you’re out? Your exercise routine? How you schedule your day? Your family life? Your pets? What you do for fun? What music you listen to?  

The possibilities are endless here and people LOVE seeing your face, getting to know you better, and having a window into your world… (Human beings are curious creatures, and we all love connection 😍)

Hot tip:  

Your Instagram Stories can also be saved into categories as a highlight reel when people either come across your page at first or if your audience is having a catch up on what you’ve been up to, and get an overview of what you’re about…  

You can highlight topics like: Client results / On the blog / Morning Routine / Workouts / Gratitude / Journaling / Healthy Baking

Again, the possibilities are endless - what would YOU like to create and what would YOUR ideal client love?

Jot down some ideas right now of stories you can Highlight on your Instagram Feed!

6. You Have to REPEL in order to ATTRACT ✨

In order to attract your tribe you have to repel other people.  If you appeal to EVERYONE nobody will know what you’re about!  You’ll be so vanilla and sanitised that there is really no reason for you to be on Instagram for your business at all.

You want to attract people who LIKE what you’re about. Someone who likes your aesthetics, who sees the world the same way you do, and who likes the way you present your products and services.  

And that means you have to REPEL other people. 

That’s why you’ve gotta be SO OK with turning some people OFF - so that you can turn other people ON with your feed, your photos, your captions and your stories.

That’s such an amazing and freeing permission slip isn’t it? 

You don’t have to please or cater to everyone. You get to be yourself. Because you want the right type of person to follow your Instagram … not just any old person!!

So your Instagram content has to speak to HER.  And most of all, reflect YOU.

Talk to her (your dream follower and ideal client) about your services and your own journey. Inspire her with your stories. Share your real life, and your business life. And share valuable content that helps her.

Do all these things consistently and you will ATTRACT and befriend her.

And the more you attract people who love your content - and connect with YOU - the more you’ll attract people who want to interact and engage. And when the time comes, buy from you!!

Happy instagram-ing beauty. 


Amanda xx



    How to Use Your Facebook Business Page as a Health Coach


    Hey beauty!

    In today's blog post and FB Live video 👆🏼👆🏽👆🏾I'm going to teach you the keys to a killer Facebook Business Page as a Health Coach, and give you some essential action steps to take once to improve yours.  

    When you read the post, or watch the video (it's your call!) you will learn:

    • Why having a Facebook presence is important…  
    • My top tips for optimising your FB Business Page…   
    • How to create consistent content that helps grow your business..
    • What’s working on the platform right now...

    (And I want you to know that these tips are up-to-the-minute and reflect the most recent algorithm changes that have taken place over the last few months.)

    So let’s dive in!

    1. The 4 Reasons to Have a Facebook Business Page

    There are 4 reasons WHY you should have a Facebook business page for your health coaching or wellness business... (And these can also double up as GOALS for your page moving forwards).

    Your Facebook Business Page can help you to:

    1. To grow and nurture a target audience who are super interested in your services…
    2. To be highly searchable on the internet - so that people can easily find you online!
    3. To drive traffic FROM Facebook to your website…(and likely back again!)
    4. And to move people FROM a social media platform like Facebook ONTO your email marketing list (that YOU own - so you always want to be growing that list)

    It’s really important to remember that Facebook is NOT about a popularity contest…

    It’s about the conversion rate that you have on your page, and it’s about the genuine engagement that you have as well. 

    So please, don’t get so fixated on your follower numbers that you lose sight of why you’re on there in the first place.

    • To grow and nurture a target audience
    • To be searchable, and be easily found online!
    • To drive traffic from FB to your website.
    • To move people from FB onto your email list.

    2. the 3 things you must optimise on your BIZ PAGE

    To build a high-converting, high-impact page. 

    These are things to look at on your current page if you already have one - or things to keep it mind when you set one up!

    Number one = your profile picture…  
    Number two = your cover photo…
    Number three = your username…  


    Make your profile picture a bright, clear and crisp photo of YOU smiling directly at the camera - it’s so important to cultivate that connection right from the get go.

    Your Cover Photo.

    You want your cover photo to be a great lead magnet - think of it as a digital billboard that your client sees the first second they get on your page.  

    So your cover photo doesn’t need to be another photo of you. Instead, use that cover photo to promote an opt-in (a valuable free gift that you are offering to your clients to get them on your email list) - or a billboard for your services, your offerings or your message - perhaps by sharing a powerful tagline on your cover image.


    Amanda Jane Daley Facebook Cover Photo

    Your Username.

    Make it as close to your business name as you can get. Clear is better than clever, always! You want your page to be highly searchable and easily found!

    Now you’ve got your FB Business page up and running, your next step is to…

    3. Post content that ties back to your business

    To do this I recommend choosing 5 or 6 categories - what I call brand pillars.

    So for a health coach these categories might be - gluten-free food, functional fitness, inspiration, transcendental meditation, non-toxic lifestyle and hormonal health!

    Or more simply: nutrition, fitness, inspiration, meditation, essential oils.

    Then, all you need to do  is to post to ONE of those different categories each day…

    You do a post for category 1, 2, 3, 4, 5, 6, then go back around and rinse, and repeat!

    When you’re doing this you’re giving a FULL STORY of who you are, who your brand is, what your business does, and what people can expect from you…  Plus it makes it a lot easier to create content. 👏🏼

    Remember, scheduling and consistency is key!

    I know you know this already, but you really don’t want to disappear and fall off the face of the earth when you’re working hard to build a tribe and a following online.

    If you can, try to batch create all of your FB Business Page content in the first week of the month - or on the first day of the week if a month feels too big a task - and then schedule it all to go out automatically. 

    This way you’re keeping it consistent, and staying in touch with your ever-growing community every day.  

    Is this post helpful for your health coaching business? If so, grab your FREE copy of my How to Use Your Facebook Page guide by clicking the image below! 



    4. best practises to maximise your post reach

    I strongly recommend you schedule posts directly through Facebook rather than through a 3rd party program like Later or MeetEdgar so that your posts are favoured by the algorithm.  

    That’s best practice if you’re really looking to maximise your reach on Facebook.

    Likewise, it is best practice is to minimise your outbound links - because Mark Zuckerberg doesn’t love them, and wants to keep you on the app for as long as possible!

    So use them only for what’s really important - getting people to your website or having them opt-in to your mailing list, for example.

    That’s what really matters.

    Not sharing a video that someone else posted on YouTube. 😉

    5. switch on reviews & share testimonials

    The beauty of Facebook is that you can have other people do your marketing for you!

    To do this, be sure to share messages from friends, raving fans, or clients talking about how amazing you are (and your services, of course!).  

    You don’t need to do ALL the heavy lifting with marketing, let your clients and your community do some of it for you. 

    Make sure that at LEAST once a week, you’re sharing a testimonial, some kind words, or sharing some results your clients are getting on your FB Business Page.

    And open your FB Business Page up for Reviews if you want to really amp up your credibility, and start to notch up those 4 or 5 star reviews. Ask your happy clients to leave a review on FB that you then repurpose for your website. 

    6. your analytics are your secret weapon!

    Review Your ‘Insights Tab’ on Facebook!

    Then when you review your analytics and your numbers, you will figure out what’s working, what’s not, and that will help you refine your content strategy. :)

    So read the Insights Tab on your Facebook Page - then you can keep track of how different posts are performing.

      The analytics tab is 4th from the left when you open up your Facebook Business Page!

    The analytics tab is 4th from the left when you open up your Facebook Business Page!

    You want to look at WHEN people are most engaged by seeing which posts get the most traction (so you can schedule your posts and FB Lives for when people are most online) and be aware of WHAT kind of content they like and engage with the most.

    Remember, you always want to make sure that you’re talking to your niche, and your audience is loving your content.

    So if you get tons of views and engagement on videos, but hardly any likes on random food pics, maybe your page needs to be more videos! Every audience is different!

    remember: Failure is your Friend...

    Facebook (and social media in general) really is a science!  This is why studying your analytics is so important, and I will get to that in just a second...

    But if you take one thing away from this blog post, it’s that it’s so OK to fail!  What I mean by that is, if a post doesn’t get much engagement or likes or reach - then that is SUCH valuable information.

    You will never ever learn anything about social media WITHOUT putting out content that doesn’t perform so great.  We’ve all been there many times! When that happens, all you need to do is try something different next time! Then review again...  

    You’ll quickly start to see what works and what doesn’t.

    7. Now is a good time to start a Facebook Group

    You’ll probably have noticed that FB is showing more posts from friends’ and family in your feed of late. That is due to the saturation of advertising on Facebook, and Facebook’s move back towards community in the latest algorithm change...  

    If you go and have a look today, you’ll see that you’re also getting a lot more GROUP posts in your feed - again, that is because of the latest algorithm change -  

    Facebook is favouring Facebook Groups over Facebook Business pages, in terms of how much your content is seen, because groups are community based…

    So if you can also create a FB group, that’s a really great thing to do!!

    This is just a change that took place maybe 1-2 months ago, and it is something to keep in mind.

    You absolutely, 100% still need a FB Business Page — so if this feels like a LOT, don’t worry, pour your focus there…  

    The Facebook Group piece is just something to keep in mind as you grow your online presence, and as you evolve your business. If you’re at a more advanced stage it is DEFINITELY something to think a about.

    📝 So your homework from this blog post is to:

    • Optimise your Facebook Business Page by making sure your username is clear, your profile pic is a great photo of you smiling at the camera, and cover page is a lead magnet or business billboard…

    • Share consistent content across your brand pillars, scheduling directly through Facebook not a third party…

    • Ask your happy clients to review your services on your Facebook Business Page…

    • Look at your analytics in the Facebook 'Insights' section every week or month so you can see what content is working best, and what your best time to post is…

    • Consider starting a Facebook Group, since Facebook favours them…

    • And don’t be afraid of failure! That’s where the ✨gold ✨is with social media - and is a necessary part of learning how to shine online, and figuring out what your audience wants. 


    Amanda  xx

    4 Top Tips to Shine on Social Media in 2018

    4 top tips to shine on social media in 2018

    Hey beauty!

    Do you ever struggle with social media and feel stressed-out, overwhelmed, disappointed in your follower numbers or confused about what to post…?

    Last week I sent out a survey to my email list asking what they most need support on - and so many people responded saying that they wanted more training on using social media as a health coach.

    Which is perfect timing, because it’s been top of mind for me lately too!   

    You see, I recently returned from a week of Masterminding in Hawaii with some of the TOP women in online business right now - and we spent a lot of our time time talking all things social... 

    (And I will share a lot of what I learned there with you all later in this post!)

    So in response to the survey answers... 

    I spontaneously jumped on FB Live last week to share my thoughts and insights on what’s happening in social media right now...
    And served up actionable tips that will help you feel more purposeful and confident on social media, and use it more effectively to grow your health coaching biz.  

    Watch the FB Live video below (it's great quality once you hit play, don't mind the garbled image!) - or read on for a blog version. 😉 


    Firstly - how truly lucky we are to have all of these platforms at our fingertips, to get our message out to people - for FREE.

    It’s really not that long ago that the only way to run a business was renting a bricks and mortar building; and putting ads in the phone book or the local paper.

    So we’re really, really, really lucky! 🙂 

    But at the same time, with so many different social platforms out there, it can get pretty  overwhelming trying to keep up and be seen.

    And we don’t own those platforms ourselves... 

    Which means we do have to play by the rules of others, and keep up with any algorithm changes that Mark Zuckerberg decides to throw our way. 😉

    Now one thing I want to clear up before I give you my 4 social media tips is this:

    The expectation of how quickly we should be able to get our social media platforms up and running is CRAZY!  Really, you should expect it to take YEARS to build your social media platforms up….
    I’ve been building mine for 6 years now.

    When I work with coaches, I find a lot of people want a quick fix - they want a lot of followers, and they’re focused more on the number of followers than on their engagement, their relationships online, the quality of the followers they do have - or the quality of the content that they are putting in front of their audience.  

    So, if you’re after the ‘quick fix’ - I suggest you close your computer, go do something else - because I’m not going to be able to share that with you!

    But if you’re in it for the long game, and you’re really serious about getting your work out there into the world, then listen to what I’m going to share…

    Because social media really IS the way to do that.  

    Even more so today than in the last couple of years.

    Social media platforms are a way of bringing mutual friends together, and connecting us to millions of people around the world who are interested in the same thing as us! 
    The top thing is to remember that this is about true connection (not sleazy business or marketing tactics) and getting our message out there.

    So without further ado, here are 4 tops tips to help you shine on social media in 2018!

    1) Focus on your target market (aka: your niche, or your ideal client)

    In my experience, this is something people read the book on…and then feel like they should never go back to it again.  

    When actually, target market is something that you should focus on alllllll the time.

    You need to know that ONE ideal client you are talking to - that one ideal person you are getting out of bed/onto your phone/on camera to share your message with.

    Because when you're sharing online, it’s NEVER about you.

    As scary as it can feel to go live or post online - and as much as you worry about people judging you, or what your ex is thinking when they see your post 😉 - it’s not about that either…

    You’re really showing up there for your target market. 

    (This is the same for me too!  I’m here for my ideal client, ‘Sarah’ who is trying to build her health coaching business. But it’s totally ok if your name is not Sarah… I just need to know that ONE person I am speaking to, to truly create a connection.)

    So study your target market - see what they are struggling with, what they want or need help with, the outcomes they want, or their pain-points. Survey them if you can!  

    Because when you know you're creating something that’s truly valuable to them, you will stop focussing on your internal fear, and instead focus outward - knowing that you can, will and DO support others through your online presence.  

    Is this post helpful? I created a free checklist to help you take these 4 social media tips to the next level. Click the button below to get it instantly!



    2) Treat your followers as friends

    The biggest mistake I see people making on social media is treating their social connections as business relationships, not friends.  

    You need to realise that we’re talking to friends online. We’re talking to other women, other men, other people just like us - and we’ve got to treat these relationships as social connections.

    I see so many people saying: ‘I don’t know what to share!’  

    My answer is to that is:  What would you say to a friend if she was sitting across from you having coffee right now? What would you say to a friend if they came to you with that pain-point or problem?

    Be real. Be genuine. Social media is not about business, it’s about connection.

    There’s a different energy in a photo that has ONLY my laptop, a latte and a green juice in it - compared to when I put my hand in it.  The difference is the human connection.

    2018-06-13 01.49.32 1.jpg
    Screen Shot 2018-06-11 at 14.10.14.png

    So we’ve got to remember, this isn’t just about a curated business. It’s a human business built on connection.  

    As coaches, we can’t hide behind stock photos anymore - in fact, one of the most challenging things in online business right now is that we do need to be showing up on camera, and posting photos of OURSELVES - which can of course be vulnerable.

    But to really have that connection on an intimate human level, we need to be seen.  

    As viewers, we want to see real people - and that is exactly what the algorithms are serving up too. If you get on a FB Live, it will be shown in the Facebook Newsfeed - whereas if you put up a generic quote on FB, it probably won’t!

    So you must create content that cultivates connection - primarily photos of you, and video. 


    3) set up a FB business page, above all else.

    I built my business using the ‘Facebook Universe’ - Facebook and Instagram - so that is what I am going to talk about next…

    On Facebook - if you do nothing else at all - you MUST have a FB business page.

    I see it as an online Business Card of sorts.

    It may not be the piece that gets the most engagement, but you MUST have it (and if you want to run ads in the future, you can only do those if you have a Business Page).

    It  is the single most important asset you have on Facebook.

    And Facebook is a platform that has been around for a long time, is not going anywhere, and is important to be a part of. 



    On Instagram - be playful and get your study on! (I’ll explain what I mean in a second… )

    Instagram is massively hot right now, especially Instagram Stories. 

    If you’re not already following me on Instagram, come on over and join in the fun!

    For your homework, I want you to come along and PLAY with me on Insta Stories… 

    Because THAT is the energy of Stories right now. It’s all about PLAY - sharing our real lives, sharing our real selves. It’s about building true friendship and connections alongside sharing our business messages. 💗 

    Instagram + Facebook are the two that we focus on in my UPswing Mastermind for Health Coaches - and in general I feel they are the top two platforms to focus on when building a business in the health and wellness space.

    And a great way of learning the platforms - if you’re not in a program like my UPswing Mastermind - is to get on there and STUDY!

    Here's what I recommend you do:

    • Click here to follow my Insta Stories.

    • See what you like, and what you don’t like.

    • Then emulate what you love - just try doing smaller things as you get started, gain confidence, and grow from there.

    • Study what’s working for other people in your industry, too! 

    • Look at another health coach who is doing great, and look at how is SHE doing her Instagram posts and Insta Stories. Because I guarantee she’s taken the time, energy and money to work out what’s working, and you can learn from that.

    And most importantly, have fun with it!

    A lot of people are saying social media is getting HARDER.  

    I actually think it’s getting more real and more juicy because we can’t hide behind tactics anymore. We have to show up, be real, be ourselves, and cultivate those true connections.

    People love realness. 

    And when you come at social media from that angle, I think you’re going to love building your tribe and getting on there as well. 💗

    Let me know your thoughts in the comments!  I'd love to hear your #1 takeaway from this post, or how you're feeling about social media now. 😘 


    Amanda xx


    How To Get Your First 10 Clients: 10 Steps For New Health Coaches


    Hey healthy lady! 

    This blog post is going to walk you through TEN STEPS that you can take today to get your first ten clients.  Because the number one thing that coaches come to me asking is: “Where are my clients hiding?!”  

    Maybe this is your biggest question or challenge too?  Do you currently have NO clients in your health coaching business and feel completely confused about how to get them? 

    And do you spend most of your time: 

    • Building a beautiful website…even paying for brand new photos for it… 
    • Posting pretty pictures to social media… 
    • Worrying about your branding or logo design… 
    • Watching webinar after webinar on email funnels or Facebook ads… (when in reality those things DO NOT OFTEN WORK when you’re first getting started!!) 

    I KNOW how easy it is to feeling like clients are hiding… but the honest truth is, there are NO lack of clients in the world. There are many people out there who would love and NEED your support!  

    So where are they? And how do you find them?  

    Well, for starters, I promise you that they are not hiding — it's just that as new coaches we don't necessarily know who we're looking for… and we don't necessarily know HOW to identify if they are a potential client! 

    Health coaching is still a very young business, and believe it or not, many people don't even know that health coaching exists - let alone that it can help them with whatever is ailing them. This means that your clients will not “come to you” - you must go to them! 

    The problem is that without clients, health coaching is just a fun hobby. It's not a business. If there's no clients, there's no money. If there's no clients, you're not making the positive impact in the world you dream of making - and you're certainly not earning an income that will sustain you. 

    Getting clients HAS to be your priority in your business. 

    This diagram below shows exactly HOW to get those clients. If you want clients you need to do discovery calls. And if you want discovery calls, you need to get in front of people (online and in-person), and ask for the dance! 


    ** In general, when starting your health coaching business, your first clients are going to come from in-person connections and through your inner circles. So that’s the top box on the left in this diagram.  

    Here are 10 ways you can start getting clients as a new health coach…  


    As I said, there are clients everywhere! They're hiding in plain sight. ;-)  So what is it that you need to do to actually go get one of those clients? You have to tell them what you do!

    This is one of the main things that new health coaches aren't doing - even if it seems obvious - largely because they're not confident in explaining what they do! 

    When you're stepping into business for yourself, that is not the time to be modest. 

    When you haven't got any clients, it can feel like there's nobody out there who needs a health coach…   

    But if you take a step back for a moment, and remember that health coaching is a really pretty young industry, chances are that the people who need you most just don't know that you exist yet! 

    Unless you're walking around with a big sign on your head that's like, “Heyyyy, I'm a health coach and I help … do… ” people probably just don't know what you're doing - even though it feels like a BIG DEAL to you. 

    If you're spending all of your time online, as many of us do, alongside other health coaches - it can start to feel like everyone's a health coach! But they’re not. They’re ABSOLUTELY not.  

    When you get out in the world and start talking to everyone and telling people what you do, you'll be surprised by how many opportunities are out there!

    So get out and introduce yourself as a health coach! Or if you're feeling a bit daunted to introduce yourself, you know you could say something like, "Hi. My name's Amanda. I work with corporate women who are struggling with burnout — and I support them through my signature private coaching program that helps them rebuild their energy and work more mindfully in order to reduce stress." 

    The key is that you explain your client's typical pain points and desires. 

    Don’t just say “Hey, I’m a Health Coach!” and leave it at that. If you do that, you’re leaving money and referrals on the table. You just have tell people what you help people with and what kind of results you help them get.  

    (PS: Need help with this? Open this blog post in a new tab and read it once you’ve finished this one! The Simple Secret to Telling People What You Do as a Health Coach >>

    So as a first step, I want you to really be aware of actually opening your mouth + talking! 

    It can sound sooooo obvious but most women who are beginning their coaching careers simply aren't doing it.  

    Here’s what happened for one of my past clients - "I started talking about what I do to my yoga students and got two new clients that day!" She was actually teaching yoga classes at the time, and just by opening her mouth at the end of the yoga class and sharing authentically what she did, she got TWO clients! All by one literal… hey, don't know if people know this, but this is what I do. Easy. 

    Another positive result from another past client -  "I spoke about my health coaching business to a new friend who became my very first client. She went on to recommend me to HER friends, which led to my first Group Program."  

    You truly never know… just telling one person may result in your next client!

    Action Step: Work your health coaching into at least 5 conversations with people you know!

    Has this post been helpful so far? Get my FREE guide to help you write down your 'action step' responses and find your 10 next clients. Just click the image below and enter your info to download the fillable guide right away! 




    Being seen is one of the most vulnerable things in the world… especially when you’re starting out in a brand new career, where you’re probably not feeling super confident. But being seen is KEY to getting clients. 

    I think this is one of the biggest reasons that Health Coaches don't get clients. Because it's scary to put yourself out there and promote yourself!!  

    This was one of those parallels that I made when I kind of went, “Ohhhhh” about my old career. People like Microsoft or Ebay - they didn't worry if their logo was on something too many times, they wanted it to be seen again and again and again! 

    Now I know as health coaches we don't want to be slimy or sleazy in our sales - and we do want to be caring - but at the same time the truth is, advertising is there for a reason. Because if people don't see you, then they don't know you exist. And if they don’t know you exist, they can’t buy your program. It's as simple as that.

    Being seen was definitely one of my biggest resistances when I started my health coaching business. When I did fully embrace all that I'd learned in advertising around actually BEING SEEN - it made a massive difference to my confidence, clients and cash-flow.

    One key way that I got visible at the beginning was through creating and sharing graphics. 

    Before I was comfortable putting my own images and pictures of ME out there on social media - I would make pretty graphics to promote what I was promoting, or even just to show my inspirational quotes.  

    And once you get up the courage, I can tell you for sure that NOTHING supercharges your marketing more than a powerful photo of you. Ideally front on, eyes to camera, smiling. Just open and real. When people can see that you're a real person, they'll feel that crucial “know, like and trust” factor really quickly, and that is going to be key to converting them into clients. 

    Action Step: Create some graphics to promote your services and share them on your social media channels. Bonus points if you use a photo of you! 

    [PS: I created this blog post and 5-minute video explaining how create graphics in Canva, here: Blog post: How to Promote Discovery Sessions on Facebook Using Canva >>


    Most coaches overlook this step  — which is just starting close to home and working your way out from there. There are no lack of clients in your personal circles, despite what you might think! 

    Many women I work with start with this mindset that “No one would buy in my small town”… but you will be surprised at who is actually around you, and who will buy!! :)

    And new coaches often avoid looking locally, and think: ‘Oh I need to go online and the world's my oyster!”   

    They see all the big players online and that makes them believe that getting on the world wide web is the answer: “Oh I just need to launch a blog, or run some paid FB ads, or host a webinar, etc.” But those online businesses have taken months or years to build momentum and a following. 

    And when you put out your one flashy Facebook ad, or your one blog post, and the world doesn't come running to buy your services, many health coaches give up way too soon and take it personally — which is really, really sad — because your first clients do start close to home! 

    In the long term I don't necessarily advocate working with family or friends ongoing — but they're a great place to start, and a great place to get in the game, build confidence, and get testimonials. 

    So you can:

    • Email family and friends 
    • Post on your personal Facebook page 
    • Get in touch with local businesses
    • Host workshops in your local community
    • Talk about what you do to everyone you know

    Use these more personal approaches to client attraction before going into any elaborate online business strategy, or setting up sales funnels and paid advertising plans.  

    You'd be amazed, too, how friends not only want your help, but are SO happy to share!! 

    Part of this step is being willing to be a beginner and being willing to ask.

    My past client Megan had some amazing results from this: "I posted to my Facebook page, spoke more about my program to everyone, made cold-calls to businesses and received more in-full payments from clients than ever, created a successful local business partnership and booked a speaking engagement!" 

    Action Step: Write an email to send to everyone you know and post about what you do on your personal Facebook page too!  [Click here to get my FREE Social Media Swipe File]


    If you know my story, you’ll know that I jumped from advertising and was determined to completely ignore my past — “I’m never going back!!!!”  But actually, we can all have some really valuable contacts from our past. We might not have thousands of people following us on social media yet, but we all have people in our lives and in our personal email lists, or on our LinkedIn profile.   

    One of the real keys to growth as a health coach is to surround yourself with like-minded people — and although that is fantastic, it can be easy to forget about the past relationships that did once have. 

    It's an unexpected step for new coaches to turn around and look back. So instead of just going: "What's next? What's my future?” they could ask: “Who was in my past? Who could I maybe help?”  

    Those are often the people who are often just a couple of steps behind you…  

    They haven't been to health coaching school. They haven't made these health changes. Yet they're probably living quite similar lives to either how you are now, or how you were then. You're probably in a perfect position to help them! 

    You also probably have a lot of people on your Facebook and LinkedIn and in your email address book. If nothing more, it's lovely to reconnect with old friends and acquaintances — even if you're just letting them know what you're doing. Who knows? Maybe they know someone to pass on the message to? :)

    A client of mine shared this success story, which might help if you’re feeling nervous about this: "I sent a newsletter out and someone I knew from years ago signed up for my program!" The bottomline is: You just never know who needs your help, or who would be interested in the work you’re doing. That includes if you've had your own business before and have changed businesses since. Every now and again, tap into the old audience and just let them know what you're up to now!!

    Action Step: Reach out to colleagues from your past and let them know what you're up to know.  Update your LinkedIn profile so old past connections can see what you're doing. Facebook can be a wonderful way to just make sure that people are seeing what you're up to, so don’t be shy about posting on there.  


    This is a concept I talk about a LOT in the UPswing Mastermind. If we don't ASK people to work with us, or invite them to a Discovery Session, they probably aren't going to suggest it themselves! ;) 

    Once you understand that to be talking about a program and to be selling does not have to be sleazy and sales-y — that it's actually more of a healing, heartfelt conversation - it is a game changer. 

    A client of mine, Kylie, made this connection - and from then on she was just happy to be talking about her program, asking for the dance all the time, and in her first week got 5 discovery sessions and 2 paying clients. Her first 2 paying clients, I believe. Pretty amazing right?

    This fear of sounding sales-y is one of the key reasons that I see health coaches hold themselves back. And there is often a niggling feeling that by being in a health profession that maybe we shouldn't be charging… this kind of money mindset can really hold us back.  

    Of course, NOBODY wants to be sleazy, salesy, icky, or slimy. When we realise that someone can be in REAL PAIN — and that by us talking to them about it, we could help them make a decision to get out of their pain and truly change their life — well, THEN we can start to be more confident, passionate and purposeful in putting ourselves out there. 

    The other reason that asking for the dance, or asking someone to do a discovery session with you, can be so scary is because as a Health Coach we're not selling a product - which is simple!  You're actually now selling YOU - which is a lot more emotive.  Yes, there's a Health Coaching package on offer… but it can be quite confronting when you're essentially asking, "Hey, will you pay me?" It can be quite vulnerable and daunting. 

    It just takes getting a few clients under your belt to see the impact you can have on people’s lives before you start feeling better about that… but soon, if you forge ahead, you’ll get there!

    These ‘healthy wealthy entrepreneur’ mindsets can really help:

    • Know that NO ONE can be helped if you don't put yourself out there… 
    • Know that other people want to improve their health…  
    • Know that if someone says ‘no’ — it's not personal…  

    These are just a couple of mindset re-alignments that can help you feel less awkward about asking for the dance. When you ask, you'll be so surprised!! 

    Cecile shared, "I made a personal call to tell someone I thought she'd be a great fit for my program. We had a beautiful conversation exploring whether it was right for her and she immediately said yes." 

    That takes GUTS, but by asking you'll often be surprised. 

    One final reminder: It's not personal if they say no! (Repeat that 10 times each day please!)

    Action Step: Share the benefits of your program, and confidently ask people if they would like to meet for a free Discovery Session to explore whether your program is the right fit for them.


    This is one of my favorites!! This is one of the things I LOVED to do when I started my health coaching business — host little workshops and meetups!  

    One of my absolute favorite workshops to run was to do a Healthy High Tea! I served up a delicious healthy afternoon tea, decorated the place really beautifully and had a group of amazing women there. I shared some tips on the same topic that my package covered and got a number of my first clients from those kind of workshops.

    I've hosted other intimate events, as well… Some in beautiful, small hotel rooms. Some at a local barre studio. I've even done a couple at homes! 

    There's a lot of ways to host a party. They don't have to be huge 60 person parties or anything. They can just be 6 people in your home. :)

    Basically, how can you get a group together in front of you, to have some fun, for you to share some nuggets of wisdom, tell people what you do, and ideally upsell to a client?

    Remember, anytime of the year is a good excuse for a party ;-) and there's always good reasons to celebrate, so set up a date and send out your invites!! 

    I had a client, Karen, share a success story she had with this step: "I shared details of my fermented foods workshop on Instagram and Facebook and was inundated with inquiries. I booked 19 people for the workshop and had to borrow several chairs to meet the demand."  

    Again guys, I don't mean to share this and say that Karen is ”special” and it was easy. It was a big deal for Karen to pull together this workshop and then to share it — so you know, really amazing and kudos to her! 

    Action Step: Think about hosting a party!  


    Being a self-proclaimed introvert, networking was certainly NOT my preferred method for getting clients at the beginning.  

    Gosh, I went to some crazy networking events when I first started as a health coach, and I think I didn't speak to anyone!! And if I did get a word out, I had those #awkward conversations where people asked, "What do you do?" and I replied "I'm a health coach." And they’re like: "What’s that?" And I didn’t know what to say!!  So yes, that was neither fun nor productive. ;-)

    This step is all about making connections really authentically.  

    Genuine connections are one of the most effective ways to pick up clients and build a community. I've said it before, I will say it a zillion times again, but people will buy from those they know, like and trust. In fact, oftentimes people are buying the person more than the product - crazy as that sounds. 

    It's why we can have a zillion health coaches, and everyone will resonate with a different person! All of you have a unique voice, which is needed. And there could be someone in this world that right now can only hear what they need from YOU — regardless of whether there's already other people out there talking about similar topics. (So don’t let that hold you back!) 

    It makes sense that getting to know someone before "selling to them" is always going to build a relationship. So start thinking about ways that you can network, that feel good! 

    • Online, you can join Facebook groups or search specific hashtags on instagram…  
    • In person, you can go to places like yoga studios, boot camps, or meet-up events — or you can join local business networking groups too…  

    Action Step: Choose at least two of the networks that we talked about and put them in your diary today. Back in step 1 as well, don't forget when you get there, you're going to have to talk!! ;)


    As women doing feminine business, we are starting to understand that collaboration is key, and that we're not in competition. 

    By collaborating with others we are going to get our important messages of health and well-being (or whatever area you're coaching in) out into the world!! 

    So looking at who else is already serving your audience - and partnering up with them in a way that makes sense for you both - can be a wonderful way for you to get out and get a client quite quickly. 

    A past UPswing Mastermind client, Megan, shares: "I made some cold calls to local businesses and from that created a successful business partnership in town, as well as booked a speaking engagement unexpectedly!" 

    How else could you share a similar audience?  

    For example, if you're a Health Coach, maybe a yoga studio has similar clients, or maybe you could partner with a personal trainer, or even another health coach?  Doctors, chiropractors, acupuncturists, even places like hairdressers or personal stylists are all options!

    Action Step: Spend time brainstorming your own unique niche for insights into who would be of benefit for you to partner with that also benefits your potential clients. Then, take action by contacting everyone that fits the bill. 

    If you want to take your coaching business to the next level and get your first 10 clients, don't forget to download my FREE guide by clicking the image below! 




    Be proud of who you are, and be proud of what you have to offer. 

    I know how hard it is to feel like, "There's a flood of other health coaches out there - what makes ME so special?" 

    As I said before, we could all stand there together in front of 1,000 people and each of us could teach exactly the same thing - but there's different people in the audience who would only connect with ONE of those people on stage. 

    We all have such a unique life experience, and our own unique voice, and if you're feeling called to put this work out there, you're meant to do that. 

    One of the hardest things to do when getting started, is finding your own path and not just copying what you've seen out there. 

    So make it your mission and daily practice to let go of opinions of others - you do not need to try and prove yourself to other people. Just be in your heart, put out your truth and your message, and trust that the right people will hear that. 

    My past UPswing Mastermind client Cecile shares: "I wrote an honest blog post about why I was changing my practice from weight loss to depression. As a result, I had someone I'd never met before contact me about my program, and I had more visits to my site than ever before!!" 

    I think there can't be enough said for honesty, authenticity, and integrity. People can feel it.  

    Just be you, own who you are, and be comfortable with that — I promise, it will really impact your worth, how many clients you attract, and in turn, your pricing. :) And it will feel a whole lot better for you, too. 

    Action Step: How can you bring more of YOU into everything you do in your business this week? Great photos can help others connect with you via your brand, and add an extra ‘oomph’ of professionalism to your online presence, but how else? What else makes you YOU?  Express that, and it'll make you stand out and make you proud of who you're putting out into the world. 


    Here we are at step 10!! 

    This is not so much an action step as it is a mindset step. 

    Your work is meant to be out there. You need to keep the faith. 

    I don't think that ANY coaching business takes off overnight, despite what it may look like from the outside. ;-)

    There are wonderful opportunities, wonderful money, and a wonderful lifestyle to be had when you get your business up and running, but it does take consistent action. It doesn't happen overnight. 

    Trusting and believing and knowing that your work is meant to be out there in the world helping others right now + taking personal responsibility for getting it out there = SUCCESS. 

    You must do whatever it takes to get this work out there. You must be the one to take action. 

    And before we wrap up, I want to remind you of this truth. 

    There are no lack of clients in the world. 

    I've just given you some really simple (and what can seem mundane in some ways!!) steps to getting clients. There's no fireworks, or magic tricks around how most of these people you look up to are getting clients and making money. 

    It’s often obvious things - done consistently - that gain traction and momentum over time. 

    Sooo… there you have it guys!! 

    Ten steps, ten very important steps to be putting yourself out there today and every day. To be asking for dance and bringing in your health coaching clients. 

    Getting clients is always your priority. Getting out and asking for the dance is always the priority. It really is time to stop hiding. It's time to speak up and get visible. 

    This isn't an overnight quick fix, but if you keep following the steps, and keep knowing that you're here to help people in this way, those clients are going to come through for you. 

    I believe in you!

    YOUR NEXT READ: How to Build an Online Following - The Definitive Guide for Health Coaches and Wellness Entrepreneurs

    Amanda xx

    PS - I am starting a small and intimate mastermind group this month for 'intermediate/advanced' Wellness Entrepreneurs. Have you already done a basic business training and are making an income - but looking to super charge your business to the next level now? Momentum Mastermind may be for you - click here for full details >>


    How to Build An Online Following: The Definitive Guide for Health Coaches + Wellness Entrepreneurs!


    In this deep-dive blog post, we’re going to be looking at the TOOLS currently at your fingertips to build a loyal following of ideal clients and coaching prospects online — plus, I will explain WHY you need an online following, HOW to get one, and WHEN to start.  

    So, first things first….  

    When I talk about building a following online I’m referring to:

    • List building - growing your email subscribers
    • Newsletters - sending regular newsletters to your email list
    • Blogging - posting valuable content on your website
    • Social media - Instagram, Facebook, Pinterest, and more...
    • Podcasts - being interviewed or hosting one of your own
    • Guest posting - on other people’s websites/platforms

    To get clients, you must get in front of as many people as possible, and you must ask for the dance. This is the ONLY formula you need to focus on to build a thriving health coaching business.


    And it is those first two in particular - getting in front of your ideal clients (either ONLINE or OFFLINE) and “asking for the dance” - that are the MOST important things that you should be focussing on when you’re just getting started.

    Priority #1 is really asking for the dance

    Ask people if they'd like to explore working with you… invite them to a Discovery Chat… pitch your coaching services and offer your support… that is always your priority.  It doesn’t matter how many people are already following you, you MUST always stay focused on asking for the dance.  

    Closely behind that is Priority #2: Getting in front of as many people as possible

    You might think it should be the other way around, but it's important to remember that asking for the dance is always necessary — and 99.99% of the time it is up to us to initiate! 

    Then the final thing Priority #3 - which you need to focus on on a daily/weekly basis - is building your audience online. As a coach and entrepreneur, you need to grow an audience of people who want what you are offering - and who see you as an expert. 

    Also, real quick! I wanted to let you know about a great FREE resource. It is my workbook that teaches you how to take actionable next steps in building your online following! Click the button below to get it instantly.




    OK, I’m going to have fun with an analogy here. 

    Building a following online is like creating your own pond of fresh fish (aka: prospects and ideal clients) which you can continually fish in. 

    If you were just focusing on ‘in person’ marketing - so that top box in the diagram above - eventually, that pond might run dry. 

    Say you've spoken in every place that you can, you’ve scoured your local area for clients, and you feel as if there’s a limit to the number of prospects out there at this stage. 

    If you're going online, however, and starting to cultivate an online audience, that broadens your horizons hugely!

    The key is to continually build your pond of fresh fish.  Keep cultivating your fish pond, growing your audience, increasing your following - filling it with new fish - and then there will never be a lack of clients. 

    In short: If you're always filling your own fish-pond with new, fresh clients (ahem, I mean, fish!) who would love to buy from you, then you’re unlikely to run out! ;-)


    Building an online following is NOT a quick fix. It takes a LOT longer to build the “know, like, and trust” factor online than it does in person (which is what makes people buy from you). 

    So I would strongly encourage you to do both: 

    • Build your ONLINE following…  
    • And get in front of people OFFLINE as well… 

    To build your online following, you need to start TODAY — even though the fruits of your labour might not show up until much later. 

    I’ll say it again: this not a quick fix!! 

    When you put up a post on Facebook, or you publish a blog online, it might look like that’s all that other people are doing - but in reality, they’ve been building their online audience for months, or even YEARS, before you knew they actually existed! 

    Which is WHY they can put things online and they sell very quickly. Which is why they can get hundreds of likes on a single picture. Which is why they can create new offers in a day and sell out programs by posting just a couple of Instagram Story invites. They’ve built their audience and “know, like and trust” factor over time. 

    So the moral of the story is - start building a following today. 

    There will never be a perfect time. And I GUARANTEE you, in a couple of years, or a couple of months, or even a couple of weeks (!!)… you'll wish that you'd started earlier. It’s that important, and it does take time.  


    This comes with a giant flashing word of warning, ladies.  

    There are THREE mistakes you must avoid when building a following online:

    • Hiding behind your computer. 
    • Getting bogged down in the technology, and spending hours trying to work things out. 
    • Not taking consistent action, and not asking for the dance. 

    Really check that you're not falling into any of these traps!!

    Don’t spend hours on end perfecting your website, your blog, or your social media posts. It really is a great place to hide. A great place to stop you getting out in person, or asking for the dance. One of the biggest mistakes I see new coaches make is hiding behind technology. That is hands-down the biggest mistake and sets them up for failure. 

    Don't forget to download your FREE workbook that teaches you how to take actionable next steps in building your online following! Click the button below to get it instantly.



    Your plan and focus should be always to get clients. Which is why you need to strike a balance between your time spent on building up the technology pieces — your website, your social media, your landing page, your newsletters — and getting out in front of people (yes, in person!). 

    So if you are aiming for four clients a month, then 10 discovery sessions are likely to come first, and to book those discovery sessions you need to get in front of people — locally. In person, online, but through your current networks. (Go back to that diagram at the top of this post).  

    Don’t wait till your instagram is at 10k or your website is perfect before you go out and get clients! 

    I can promise you that the font you choose, or the photo that you place on your homepage, or the copy on your sales page are not more important than getting in front of people and offering value and asking for the dance. Your colour scheme is not going to magically attract clients — definitely NOT more than you getting out there and asking for the dance will! ;-)

    So my big piece of advice is: Be really conscious of where you're spending your time. Check that you're not kidding yourself! 

    Make a note each day of what you’re doing to work in your biz. You’ll quickly see if you’re spending all your time tinkering on your website, or re-writing a blog post 18 times before you hit publish.  

    A lot of people will say to me, “Amanda, I'm doing everything I can!” Then, when I ask them what they're doing, they've been working on their website. Is it purple? Is it green? What photo shall I use? Is this wording OK?”  

    Your effort, energy, and intention should predominantly be on getting in front of your ideal clients and sharing value - and your number one focus should be on “asking for the dance.”


    Now you know the 3 big mistakes you must avoid, how do you go about avoiding them? Outsourcing is a GREAT way to help prevent all 3 traps, and something to seriously consider as you grow your business and your following.  

    Some things that you might outsource are: 

    • Social media scheduling
    • Copy editing
    • Creating an opt-in landing page
    • PDF design
    • Setting up an email platform and welcome email
    • Scheduling your newsletters
    • Website design and development
    • Proofreading 
    • Graphic design

    As the business owner, it's great to have a basic understanding of all these tasks. 

    I personally think it's very important that you write your own base copy, or create your own content to start with. These are all examples where you could get a professional to finish things off if it's not your strong suit, or do the design if you’re not that way inclined.

    I really encourage you to think about this — what support can you can enlist for yourself, so that you can stay focused on getting in front of people and asking for the dance?? NOT on perfecting your website copy to the nth degree, creating graphics when you struggle with Canva, and so on…  

    If you’re interested in outsourcing, I made this video and blog post on how to work with a VA to save time and get more done in your business.  


    I'd be hugely surprised if anybody reading this blog post hasn't been immersed in social media over the past few years.  We all know what it is and use it personally in some way. 

    But how can we use social media to grow our business?!  

    For purely ‘business’ purposes social media is great for: 

    • Reaching new clients all over the world
    • Increasing word of mouth marketing amongst your existing networks and friends
    • Building relationships with current clients
    • Building relationships with prospects and peers
    • Creating awareness and visibility around your business, products and services
    • Growing your expert status by sharing valuable advice and information through your social media content. 

    As you can see, it’s a pretty incredible tool!! 

    So to maximise that, it’s really important that you’re creating consistent content and that this content is speaking to your ideal clients and/or those who would want to engage in it. 


    You can use Facebook to connect, educate, and inspire your followers; to convert clients; and to get more newsletter subscribers. The beauty of Facebook is that you can post a huge variety of content: Text posts, images, videos, LIVE video of you talking to the camera, links to blog posts and other articles and quote graphics…  

    Not so fun fact: On your Facebook business pages, only 2% to 5% of your followers will actually see your posts. There ARE however things you can do like Facebook Ads or “boosting” a post for $5 which can get those posts seen by more people.  And you can promote your FB Lives to your email list to let them know you’re going live at a certain time — so they can watch live or watch it later, but either way they know it’s there! 

    Nowadays, I see your FB Business Page as a fancy business card. It's still expected that you should have one, and people will likely look it up and see what you're all about when they first come across you.  It’s also a really great platform for live video (as I mentioned) — which is excellent for growing your ‘know, like and trust’ factor.   

    A Facebook Business Page is also the ONLY way that you can create a Facebook ad — so if you’re planning to run some FB ads in the future, it's very important that you do have one, and you’re growing it. (Facebook ads are a wonderful tool for list-building, for selling your courses, and promoting your programs.)

    In summary - it's important to have a presence on your page, but do be aware that with only a small reach per post (unless you pay for it, or actively promote it) - and it’s not necessarily the “be all and end all” of your social media strategy. 


    You want to post nurturing content on your FB Business Page, not a lot of sales-y content. Think: 80% “give” - 20% “ask” for the buy. Remember: People are on social media to socialise, or to get that “fun” hit. They're not there to be sold to constantly.   

    YES you can absolutely offer discovery sessions, and talk about your programs — but have a smaller proportion of posts like that. Overall you want to be nurturing and building engagement and connection with your followers so that you can build that “know, like, and trust” factor that sells so well, and helps convert prospects to clients. 

    (Hint: You can also “share” your Instagram posts to your Facebook Business Page when you publish them. This is a great way to use content you’ve already created — and is something a lot of people do to streamline their social media, and keep up a presence on Facebook.)

    Here's an example of my current Facebook business page: 


    You can change the cover image to promote whatever you want — right now mine is marketing my FB group and my website BUT during a launch I have fresh cover images made to promote my UPswing Mastermind, webinars, and challenges. 


    The other thing you can do on Facebook to build your online audience is create a Facebook Group!! 

    I recommend you start with a Facebook Business Page first because that is your “business card” on social media.  But closed Facebook groups are great too and they're more intimate. 

    Facebook groups are great for conversation, and very different to a Facebook Page, which is only serving up your content to a very small percentage of your followers (unless you pay for it to be boosted or run ads).  

    With a Facebook group, you’re having a much more direct conversation with the group members. However, because of the community aspect of Facebook groups, they’re not a place to “sell, sell, sell” — you can a little bit of the time, like during set launch periods, but look at your FB group as mostly about engagement and community-building. Nobody wants to hang out at a sales board. ;-) 

    My Facebook Group is called ‘The Healthy Wealthy Society’


    And we post daily prompts to inspire and encourage community, conversation and connection:


    I also host FB Lives in the group - which is a really powerful and fun way to connect with and share valuable content with your audience. 


    Instagram is absolutely amazing for Health Coaches and Wellness Entrepreneurs — because it is so visual.  

    As with all marketing, think about the experience you’d want to have on Instagram if you go in there as a follower yourself and the kind of content you're hanging out in the app for.  

    Instagram is really good for building your “know, like, and trust” factor because it's got that real personal feeling. It's great for sharing “behind the scenes” moments.  

    If Instagram is where you think your ideal clients are hanging out, and you love taking photos, that might be the platform you want to concentrate on. 

    In that case, since you’re already creating content on there, just hit the button to share your post to your Facebook Business Page and you’re servicing another platforms with no extra work. 

    With Instagram you can sprinkle in some personal and professional branding as well. 

    For example, on my instagram, I’ve got a combination of “behind the scenes,” some tips and inspiration, the occasional branded sales graphic encouraging people to check out my video training series or a program I am offering; then other times just a beautiful flower, a delicious meal, the view from my desk, and photos from my travels or around my home. 

    It gives people a taste of your personal brand and who you are — and if you always use the same filter, and sprinkle branded graphics, it gives a taste of your professional brand too. 


    Pinterest is used to collect, share, and organize photos, articles or content relevant to your business - and it is more of a search engine than a social media platform.  

    On your Pinterest account, you could be pinning things like healthy recipes, food, health infographics, relevant articles… Anything that you think that your audience and potential clients would be searching for, or find interesting and useful.  

    You can also create a board for YOUR website or brand, and pin your blog posts there - as long as you create a Pinterest-ready graphic (as I do on my blog) - this is a fantastic way to drive traffic to your website. 


    Videos are POWERFUL!!     

    I’m condensing ALL video platforms here, but there are so many to choose from nowadays, including: YouTube, Instagram Stories, Facebook Live, Instagram Live, Snapchat. 

    Videos are such a great way to build the “know, like, and trust” factor with people. Did you know that video itself can increase conversion rate by 80%?! 

    They're SUCH a popular way to communicate with and attract your ideal audience, as people like to see you. It’s one thing to hear you talk, or read something you’ve written, but when they get to see you as a person it just boosts that connection tenfold. 

    But like all marketing it does come down to being aware of your audience. Do they watch videos? Do they want to watch videos? How do they consume them? This is a great thing to survey your ideal clients on, or just take note to see what your peers and competitors are doing.  

    If you're comfortable being on camera (ahem: I’d say even if you're not, because I certainly wasn't at the beginning) have a go at creating some short videos on Instagram Stories or Facebook Live. With Facebook and Instagram in particular you need to know NOTHING about editing and it’s not “expected” that these videos look perfect. :) 

    (FYI - YouTube is actually owned by Google so making videos and putting them on YouTube does help with your SEO. And you can also lightly brand your YouTube videos — with a special opening and closing — and voila, you have your own channel within YouTube!)

    YouTube takes more work than Instagram Stories/Live and Facebook Lives, because YOU have to do all the editing — whereas the others have fun filters and are more casual and “impromptu.” Choose whichever platform is best for you and your ideal clients. 


    Let's quickly talk about social media management. 

    These are online tools that enable you to manage your various social media pages all on one place. (Check out: Meet Edgar, Later, Planoly, Grum for starters.)

    There is no way that anyone should be sitting on social media all day every day, in real time, uploading their posts. That will not last long at all I assure you!! And there is no need to get overwhelmed.


    Use social media to reach clients globally. Create awareness and visibility around your business, your products, your services. 

    • Choose the platforms that work for you and your target market. 
    • Consider using scheduling tools to keep your social media effective and efficient.
    • Choose one to two platforms to start with and get consistent with those first.

    Further Reading: 4 Ways To Position Yourself as an Expert


    Now, I want to be very clear here: You CAN get clients without a website. 

    One of the mistakes that I see is people going off and spending months making websites, and not doing anything else in the meantime.  

    You think it'll be quick to put together a website, but by the time you go back and forth on colours and logos and branding and photos and copy-writing and all these things, it will take months to make it live and get it finished!!

    You CAN do that without a website. Create a PDF that outlines your coaching program, which you can share with people who are interested. Promote your services online. Get in front of people in person. 

    If you want a website, go for it - but PLEASE, always make sure that getting clients is your priority.

    Last chance to download your FREE workbook that teaches you how to take actionable next steps in building your online following! Click the button below to get it today.



    One thing you DO want - even before a website! - is a landing page promoting a free opt-in gift that people can sign up to receive - which will help build your email list (more on this next!).  Then as you build your list, you can then send them weekly blog posts in the form of newsletters, you can promote your coaching services, and stay in touch.


    What is list-building, and why does it matter? 

    Your ‘list’ is a list of names and email addresses that you collect of people who ‘opt-in’. 

    (Mailchimp is my preferred platform to send the newsletters out and store your email list. It's really easy to use but there are many other email platforms as well — Aweber is another beginner platform, as is ConvertKit. Over time you might want to upgrade to Ontraport or Infusionsoft — but generally that would be about 4 or 5 years into your business.)

    Your email list is one of the main numbers you should be focused on growing. If you don't start building your list, NOW, you will regret it. (Not to scare you, haha, it’s just important.)

    So keep focused on growing your list and make it something you focus on every week. 

    Let's say you set yourself a goal of 25 new names on your email list a week. That 25 people a week would become 100 new subscribers a month. You can see how over 12 months, that could be over 1,200 people that you have on your list. 

    Whereas many people will go months and months, thinking they'll get to growing their email list eventually… but then 12 months later they're still at 0 or 20. 

    We all start with our Mum and Dad and friends on our email list — who (probably) don't really want to follow us, or we don’t really want to work with. 

    But the truth is we ALL have to start somewhere and we all DID start somewhere!

    So start building your email list NOW.  The “right time” will never come. 

    The right time is really 5 years ago for EVERYONE, because the bigger the list, the more reach you have, and when you want to sell things like online programs and products, you will need the bigger list numbers to be able to do that. 

    So list build, list build, list build. 

    Asking for the dance is your always your biggest priority, but list building is your next most important action-step.


    An opt-in gift is a piece of content that your dream client will be super happy to get their hands on. This is how you give value for their email address. You give away this piece of content for free in exchange for their name and email address.  

    You want to promote these opt-in gifts anywhere online, not just on a website. Definitely on your social media channels, through FB ads (only if it’s in your budget), and if you guest post or are interviewed in a podcast. Work hard to get people to sign up for it - and always emphasise the benefits of signing up (eg: what they will receive!). 

    That, my friend, is how you build your list. People want something for free!! They want something of high value. People don't just want useless freebies, they want something that is really valuable and this is where your work on understanding your target market is so important and purposeful packaging is really important. 

    Ideally you want to capture people with a lead magnet as soon as they come across you — which is why it's important to have it strategically placed on your website, OR direct all traffic to your landing page in lieu of an actual website. I often promote the lead magnet (opt-in gift) in the headers of my social media channels as well! :) 

    You can also capture names and email addresses in person, at workshops or networking events. You might not be giving them a free gift — but bear in mind this list-building stuff isn't just for online, it's for ANY ideal client you meet — and in any case, if they were a strong prospect, you would ideally be capturing their name and email address.

    When you introduce products and programs, your list will greatly impact your success. Products and programs don't really sell to a small audience, so growing your list is going to be key to having success with these things later down the track.


    Your email list is your #1 asset because you OWN it. If you build a big following on Instagram, or Facebook, or any of those social media platforms - you’re a little vulnerable. If they close, or if the algorithm changes, then you've potentially lost your business!  

    Therefore, if you're building your email list at the same time as you grow your audience on social media, you always own those names. You have permission to contact them, and control over how you communicate with them. It's not like Facebook that decides to show your content to just 2% of your following, or Instagram that shadowbans you — YOU are in control. :-)

    Your newsletter list is also the only channel it is totally acceptable to sell from, and totally expected to be sold to! Selling on social media channels is okay in small amounts — and when done in certain ways - but it can feel sleazy if it’s done too much.  

    People are often hanging out on social media to socialise… whereas a newsletter is a place where someone has put up their hand and asked to hear more from you. So it’s a little more acceptable to be selling via your email list. Remember though: Your newsletters should be a combination of nurturing and selling. Not just one or the other.


    Think of list building as building a tribe of people that you'd like to nurture — and even though I said it's about ‘size’, please don't get too hung up on that. 

    It doesn't matter if you've got 2 people, 200, 2,000, 200,000. Build your own little family and treat them with respect and love. Nurture those that you do have in your community. 

    So many people can get worried that they don't have enough… There aren't enough clients, there aren't enough people on my list, there aren’t enough people on my Instagram, I don’t have enough FB followers. 

    Really focus on the followers you DO have, and even if there are only 50 or 200 people on there, and treat them like gold. Nurture them like crazy. By consistently nurturing your list, it will build, and you will have a loyal and engaged community — not a detached and uninterested one. 

    Find a balance:  

    Nurturing consistently and growing your email list will have a massive impact on your sales in the long term, but not necessarily in the short term — which is why you need to start TODAY and balance list-building with in-person marketing and ALWAYS asking for the dance… 

    Get in front of people that you know in your current local and online communities, but keep the focus on list-building on the side, because it WILL have a big impact over time. 


    And there you have it! 

    Once you’ve digested all this information, check out the following blog posts. 

    They are the perfect resources to help you with your next steps:  

    Amanda xx


    [Amanda Pickering's Story Part 3] The ONE Critical Step You May Have Missed When Setting Up Your Biz


    By now I'm sure you feel like you're Amanda Pickering's best friend, right?!  I get it, me too!  😉

    She's taken us on a bit of a rollercoaster ride, hasn't she?

    Honestly, the fact she's allowing me to tell her story so you can learn from her journey just shows how deeply Amanda cares about transforming people's lives. (Like I know you do too). She is so open about sharing her lessons along the way; and telling others what what worked for her and what didn’t.

    In my earlier blog posts I told you how Amanda really struggled to get her business off the ground at first, because she was making some of the biggest mistakes I see new coaches make — trying to figure out everything on her own, doing generic business trainings ‘here and there’, and not following a plan specific to health coaches (generic business coaching simply does not cut it in this niche).

    Then I shared how Amanda nearly missed out on the one thing that grew her coaching business like never before, because she was worried that a group mastermind would just be watered down 1:1 coaching.  (Nothing could be farther from the truth).

    Amanda’s results truly speak for themselves, so let me take you up to where she is today, and share one more step that really helped her at the beginning.  

    Just TEN MONTHS after joining the UPswing Mastermind, Amanda transitioned to being FULL-TIME in her coaching business, and introduced her long dreamed of furry-friend into our UPswing community!



    That’s 10 months after being *this* close to giving up on her dreams and her business.

    Now she is kicking-ass in her private coaching business, running webinars, launching group programs — and I cannot wait to see what happens next for her.

    If you want to hear more of Amanda’s journey, I actually did an interview with her when she was about 4 months into the UPswing Mastermind.

    My favourite thing she said in the whole interview, is that she 'knows' that ANYONE could have her success.   

    Because the step-by-step process I provide for building your packages, marketing, and piecing together your business plan, is in her words 'foolproof'.

    If you show up, do the work, you will succeed.


    The very first step of the business strategy I taught Amanda was working in ‘Purposeful Packages’.

    When Amanda created a purposeful health coaching package that leveraged her skills and spoke to her clients — she started getting more inquiries, and before she knew it she had had her best month in business yet!!  


    Screen Shot 2017-12-22 at 13.14.58.png

    (Amanda said she literally fell off her bed when she got 2 new clients and one of them paid in FULL — paying more than 3 TIMES MORE than what she was originally charging!!)

    Not only did Amanda’s new purposeful coaching programs help her make the income she had always dreamed of, but in the process of redesigning her packages, Amanda came up with a program that would ensure her clients got better results than ever before.

    Whereas before she was always pulling out her hair researching how to help someone with weight loss, how to help someone with energy, how to help someone with thyroid issues…

    Now she could confidently service a group of people in a way she never could previously.

    She shared several posts where her clients were sending her messages of gratitude and powerful testimonials that literally brought tears to her eyes. So clearly, Amanda’s purposeful packages are a win-win for all!

    If you take anything away from this blog post make it this:  NOT packaging up your services — and instead selling generic coaching — is a one-way ticket to “Brokeville”, stress and lacklustre results.



    Wrap up your health coaching services in a Purposeful Package that will get great results for your clients. Designing a unique package that your ideal client wants to buy is key to not only delivering top results, but also for building a stable income.

    Do you want to know how to create your Purposeful Package to bridge the gap between the freedom based lifestyle you desire, and the wealth required to support it, just like Amanda did?

    I’m running a FREE 5-DAY TRAINING in August, where I’ll be showing you exactly how to build a PURPOSEFUL PACKAGE of your very own, and get it up and running in just ONE WEEK.

    I want this level of success for you too - and this is the way to get there. It all kicks off on Monday 13 August (or Sunday 12 August if you’re in the US).

    I’m sooo excited to share this content with you!  Want in?

    Click here to register now >>

    And remember, if you want a different outcome than what you have currently, you MUST take new actions!  I hope this will be the next step on YOUR business journey.


    Amanda xx

    PS: If you missed the first parts of Amanda’s story, you can read them here and here.

    [Amanda Pickering's Story Part 2] How She Made 10K In 10 Weeks


    Remember Amanda Pickering, our passionate but frustrated health coach who was working 12+ hour days, and starting to think that it was IMPOSSIBLE to make a living as a health coach — because she was making some of the biggest mistakes I see new coaches make?

    If you didn’t get a chance to read Amanda’s story, click here to check it out!

    Today I’m going to share with you a little more of Amanda Pickering’s story, and EXACTLY what she did to turn her business around (literally, a complete 180*!)

    Screen Shot 2017-12-22 at 12.55.27.png

    Here’s where Amanda was - in her own words - when we first met…

    “By the time I found the UPswing Mastermind I was tired, confused and stressed out with the world of health coaching. I was starting to question whether it was even possible to make a living as a health coach!   
    My goal was to find myself a business coach — because I decided that to be the best, I had to learn from the best, and I knew Amanda Daley was the best in the world for health coaches.

    Initially I wanted to work privately with Amanda Daley and was quite averse to the idea of group coaching, due to a couple of past negative experiences. My perception was that it was less impactful and effective than working 1:1 with a coach.”


    Needless to say, when Amanda Pickering found my programs, she was skeptical.  She had already tried some group classes and business coaching e-courses, and neither seemed to yield results…

    She also felt that it wasn’t just business strategy she needed support on.

    She was really struggling with her mindset and wanted to work through her blocks around money (‘Nobody has the money to pay for a health coach… why would anyone pay for ME or MY health coaching… to name a few!)

    So she figured that 1:1 coaching might be a good way to do that.

    But very quickly Amanda discovered that with the support of Mastermind group she actually broke through her limiting beliefs FASTER, because she was able to experience the breakthroughs of her classmates as well as her own.

    She learned she wasn’t alone… her anxieties and fears were shared by everyone in the group. She got to witness the wins of her Mastermind sisters... which allowed her to feel more confident and more ambitious in her own dreams.  

    And she was blown away by the personal coaching and high-level of personal attention included - far and beyond anything she had expected!

    “The UPswing Mastermind has been the single most important key for my business. If I could say it in one sentence, I’m not sure I would still be coaching if it wasn’t for Amanda and my Mastermind sisters…  

    Being part of this Mastermind helps me lift my vibration in a way that just would not be possible with 1:1 coaching. I get the benefit of an expert in my field (and I truly believe Amanda Daley is the best out there) giving me coaching and advice — but in the presence of other women who can also share, support, encourage and uplift.”


    Amanda made $10k in the first 10 weeks of the UPswing Mastermind and that was only the beginning!

    When she started implementing a proven business plan and received the support and encouragement of a tribe of like-minded, driven entrepreneurs - Amanda was able to turn her business around, make some serious cash and create the freedom-fuelled lifestyle she had always dreamed of.    

    Including luxurious weekend getaways with her husband…

    Screen Shot 2017-12-22 at 12.55.14.png


    And solo travel — including a sun-drenched trip to Miami to attend one of my live events, and hang out with her best friend and business ‘soul sister’...


    Screen Shot 2017-12-22 at 12.55.02.png

    (Fun fact: these two ladies actually met through the UPswing Mastermind!!)

    After only FOUR MONTHS in the UPswing program Amanda had the stability and confidence in her health coaching income to go part-time in her office job.  

    *** Spoiler alert: A few months later she was able to go 100% full time in her health coaching biz!! ***

    Before she joined the Mastermind she wasn’t sure that was EVER going to be possible.

    The Key Lesson: 

    Question the perception that 1:1 coaching is more ‘valuable.’ You often feel so alone as a new entrepreneur - like you’re the only one that has those fears and doubts - but when you are part of a group, you see that you’re not and that is so empowering and transformative.

    And as a 7-figure business coach, having worked with 1,000s of health coaches in recent years, if there is one thing I know for sure it is that I could NEVER get the results I do in a mastermind program for someone who only worked with me 1:1.  

    There is ALOT to learn in the first 6 months of your business and it would not be possible in any way to deliver both that teaching AND the personal 'inner work' coaching in a 1:1 coaching relationship.

    If you missed the first part of Amanda’s story, click here to catch up!  

    And for those who have been emailing and asking - YES I am offering the UPswing Mastermind this year - keep an eye out for details coming soon...!! 😀

    [Amanda Pickering's Story Part 1] Are You Making This Mistake?


    As we come to the last week of the year, I love to stop and reflect on the year that has been, before excitedly grabbing my journal to start planning the next (and I gotta say, I feel 2018 is gonna be AMAZING!)...

    2017 was another big year for me as an entrepreneur!

    It has now been just over 5 years since I left my job to follow my passion for coaching and health, and I am proud to say that my business is continuing to serve an amazing group of women, determined to live out their ultimate potential, and make a massive difference in the lives of others while doing so!

    Some highlights of my year were two trips to the US (2 weeks in June and 7 weeks in September/October)...

    Hosting my first in-person retreat with my VIP clients in a luxurious resort in Miami is up there in my fav moments of 2017 — and masterminding with my own biz soul-sisters both in Washington DC and in Byron Bay are close to the top too.

    While money is never my only measure of a good year, as a business we did pass the dream goal of ‘7 figure year’ back in August, which I am now pausing to celebrate…

    And due to popular demand, we introduced a second level mastermind now that our UPswing community has matured - with more and more health coaches growing their businesses to much greater levels (and many going full-time this year too!) — making the entire year a massive growth year for us as a team!

    I could probably fill this whole email with ‘wins’ but let me be completely transparent and ‘real’ - I didn’t find 2017 an ‘easy’ year at all, and know I wasn’t alone in the feelings of ‘walking through mud’ at times in many areas of life.

    Yet I really sense a much lighter change coming through as we reset ready for 2018, and have my journal on hand over the holiday period, where I’ll be visioning all of the things I’d LOVE to do in the next phase of my business moving forward.

    When I set about planning the next year, I always do a lot of visualisation - of where I want to take my life and business next. I love to explore 'what else is possible?' and 'what do I truly desire?'...

    I've learned in growing my business that the key is to allow myself to dream bigger than I thought was possible!

    I have some BIG milestones on the horizon, that have come as a direct result of my dreaming big - like attending an invite-only mastermind for ‘elite female entrepreneurs’ in South Africa with Richard Branson (!!) and some of my closest mastermind friends (OMG...I cannot wait).

    I'm guessing you probably do a lot of visualisation too - around what it feels like to finally be in control of your health coaching business, and what it looks like to make money while coaching clients you love.

    I encourage all of my clients to visualise their success (it's key).  

    Today I'm going to tell you a story about one of my clients, Amanda Pickering, and her journey to becoming a successful health coach.  Because there’s an important lesson in her story for all health coaches who are aiming to hit their goals in 2018.  

    Amanda’s journey will highlight a mistake you must avoid making if you want to ensure you don’t set your business back months (even years) — and instead, hit your goals sooner, starting 2018 with a bang!! 💥

    So grab your green juice, get comfy, and let’s meet Amanda Pickering.


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    The first stage of Amanda’s journey was transforming her own life and health - and then she was ready to embark on the second stage of her journey, sharing what she had learned with others.  

    Just like you and me, Amanda completed her health coach training and excitedly visualised what her life would look like running her own successful health coaching business.

    She imagined working for herself full time… having a beautiful office space at her home… getting the retriever puppy she had always dreamed of owning…

    But the most fulfilling, wonderful thing Amanda imagined was the number of women she would be able to help transform into the happiest, healthiest people they knew.

    Can you relate to Amanda’s big dreams?

    When I met Amanda Pickering in 2016, she was really struggling in her business and was starting to question whether it was actually POSSIBLE to make a living as a health coach.

    She had finished her health coach certification in March of that year, completed several online business training courses and even had a few clients! But by August she was NOWHERE NEAR where she wanted to be regarding her finances and reach.

    Amanda was working HARD (12 + hour days!!) and doing everything she was told was “RIGHT” - at least according to her previous biz trainings.  

    But something was WRONG. Amanda wasn’t progressing.

    She had realised that there must be a different strategy for marketing herself and doing business as a health coach that her previous trainings simply hadn’t taught her — because she was implementing like crazy and getting nowhere.

    When she found my programs, she was SO excited that they were designed specifically for health coaches, and she wouldn’t have to squeeze some one-size-fits-all ‘cookie cutter’ training into her business — because she knew this was one of the reasons her previous guidance hadn’t been working.  

    "When I came into the UPswing Mastermind I had already done some of the best online business training in the world and hadn’t seen the results!  I had realised that health coaching is a very specific industry… it’s a very specific niche… and you can’t just slap generic business training on top of health coaching and expect it to work. So that is why I started working with Amanda. I knew there was more going on - and then when we had the first laser coaching call I saw these massive shifts and was like, ‘Oh My God – this works!’" ~ Amanda Pickering

    Although she had invested multiple times in other trainings and wasn't making NEARLY enough in her business to justify another investment… Amanda figured if she could just land ONE client a month, the investment would pay for itself.  

    So she took the plunge. (Yes she was terrified!)  

    But she’s so happy she did!  

    Because ALL those things that she visualised her life being like as a health coach are now her reality.

    (I’ll tell you more of Amanda’s story in my next blog post in a few days — it’s a good one! 😉)


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    Amanda had made two mistakes that are health coaching business killers…

    And she’s not alone in this — I see many new coaches make these mistakes during their first year or so of starting their health coaching business.

    Amanda was trying to piece everything together herself, taking generic biz trainings ‘here and there’ — so although she was implementing like crazy she didn’t have a proper plan in place…  And most importantly, the biz trainings she was taking were NOT specific to starting a business as a health coach, so she wasn’t getting the results…  

    Because here’s the thing — following generic business trainings, or trying to model a health coaching business after entrepreneurs in other industries, simply doesn’t work. It’s no different to following generic diets, or copying other people’s workout routines (which as health coaches we know is a bad idea, right?).  

    What you actually need is a proven step-by-step plan, specific to YOUR needs as a health coach — so that you can spend LESS time, doing the RIGHT things, and getting BIGGER results in your biz.

    Like many, Amanda missed two critical steps that put her business on a path where it was NEVER going to take off quickly — let alone create that dream life she had envisioned for herself.  And I see this with so many health coaches, regardless of whether they realise their error (like Amanda did) or not.  



    Ladies, you need to do a business training that is SPECIFIC to health coaches. Because what works for other businesses doesn’t work for health coaching! This is a very specific niche and market, and you need a training that is tailored to that so you don’t waste your time, energy and money.  And if you can, learn from someone who has done what you want to do — this way you KNOW that this is a proven plan tailored to YOUR niche and industry; and don’t set your business back months trying to ‘figure it out’.  

    Stay tuned for my next blog post - coming your way in a few days - where I will share the one step that completely transformed Amanda Pickering’s business journey.   

    (Hint: This was a gamechanger for her biz, and could be for yours too.)

    Amanda xx

    Oh and BTW — for those who have been emailing me and asking, YES (!!) there will be another UPswing Mastermind this year… keep an eye out for details coming soon. 😉

    16 Health Coaches to Watch in 2018


    As a business mentor for health coaches and wellness entrepreneurs I get to support  women doing amazing work in the world. 

    Here are 6 health coaches that are KILLING it in their businesses... 


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    Sally Jane Douglas helps women who are stuck feeling stressed, anxious and overwhelmed to get back in control of their lives again.

    This holiday period Sally is offering 2 bonus coaching sessions with every coaching package purchased before New Year's Day. That's 20% more of Sally's support just for you to make 2018 your best year yet…!


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    Tatiana is a successful Health Coach who works with mamas who aren’t ready to give up on life (or the possibility of looking damn hot in a bikini!) just yet, and want to find a brand new way to live.

    Through her one-to-one or in 30-day challenge groups, Tatiana helps her clients eliminate food cravings, get their nutrition under control and get noticeable results with scientifically tested health and fitness programs.

    Think of her as a straight-talking-faux-leather-pant-wearing-guacamole-loving-green-smoothie-sipping-cheerleader who’ll always believe in her clients – even on the days when they don't believe in themselves.


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    Amanda Pickering helps women end emotional eating, find food freedom and enjoy life without depriving themselves in anyway. She helps her clients do this using a unique mindset and nutrition approach, and supports them through her private 1:1 coaching and group programs.

    Doors are currently open for her LIVE group program ‘Fierce Wellness Academy’ — a 10 week interactive wellness experience designed to help you transform your body and mindset, and take back your health. Find out more at:


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    Angela Simpson is a health + happiness coach, writer and speaker.  She is the creator of The Gratitude Project blog which inspires thousands of women to step into their light and live their best life.  Angela is also the mind behind ‘30 DAYS OF SELF CARE’ and ‘THE GRATITUDE TRANSFORMATION’ and has brought cacao-filled joy into many kitchens with her recipe book ‘TREAT YOUR TASTEBUDS’.  

    Through her time as an Integrative Nutrition Health Coach, Angela has coached dozens of women personally through her private coaching practice, and hundreds more with her online group program.  


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    As a wellness coach, Julie supports burntout mammas — helping them to feel great, balanced and confident again through her coaching programs. Julie is also a Spiritual Medium and is here to help you the clarity and guidance that you need from your Guides through her readings.




    As a Health and Wellness Coach, Georgina gives women hope for ultimate health and happiness, by helping them to break free from emotional eating and the diet trap.

    With her unique approach to nutrition, fitness, and mindset techniques — she helps her clients achieve long term, sustainable weight loss and increased energy naturally and effortlessly without EVER having to diet again (and whilst still being able to enjoy cake!!) 🍰



    And 10 more Health Coaches to watch in 2018...