It can be something new Health Coaches haven’t considered: your website’s blog has huge potential when growing your successful health coaching business. Your website’s blog is a very powerful tool to use as part of your marketing strategy. It’s one of the best ways to connect with your target audience (aka Dream Clients), too.
Many of the new Health Coaches I work with put off blogging because they think they’re not good at writing, or, most often, because they just don’t know what to write about. If you just don’t like writing, there are many ways you can get around it, such as using video, recipes and photos. You’ll also find that the more you write, the better you get at it!
The easiest way to start each blog post is to pick a BIG subject and then break it down into 5 sub-headings that you can flesh out. In no time you have a great piece of content to put up on your blog.
Here are 4 top tips for coming up with blog post ideas:
TOP TIP # 1: SUCCESS STORIES SELL
There’s something not just inspirational, but highly motivating, about reading about how someone has claimed their health back after an upset or a lifestyle slide.
What’s your story? Tell your readers about how you became a Health Coach; how making the changes to your health also set you on the path to wanting to help others experience what you have.
People love talking about themselves, too: ask your clients about their success stories and if they’d be happy that you share them (you can change their name in the story if you need to).
TOP TIP #2: YOUR SIGNATURE PROGRAM HOLDS MANY CLUES
Your dream clients need your signature program. They are talking about the problems your program offers solutions for.
If you haven’t worked out your signature program yet, you can still follow this method:
Pick a subject that fits with the three top concerns your dream clients are looking to solve, and come up with a list of at least 5 topics that fit. Talk to your audience in your own voice, and talk directly to THEM.
Some examples are:
Meal ideas for keeping weight down, or even videos of you in the kitchen cooking them!
Low impact Exercise routines (you might be able to team up with someone who can guest post their videos on your blog)
A diary of your week – your fitness routine, your daily meal choices, your relaxation practices (don’t you love getting a peek into someone else’s life?)
Product reviews of your favourite food, exercise clothing/equipment, or organic skincare brands
Guest blog posts from other health professionals you’re networking with
A month of healthy school lunches, if your clients are busy mums in search of healthy alternatives for their growing families
For ideas about how to create your signature program, this blog post may help: Create Your Rocking Health Coaching Signature Program in 5 Steps.
TOP TIP #3: WHAT’S IN IT FOR THEM IS ALWAYS AT THE FOREFRONT OF YOUR DREAM CLIENT’S MIND
If your blog posts solve a problem for, or educate, your target audience, you’ll be winning at the nurturing and engagement stakes, for sure.
Everyone wants to know, “What’s in it for me?” and if you are able to give value by helping people by sharing easy, time-saving solutions, you’ll go a long way to establishing your credibility as a Health Coach.
Nowadays, the mindset is all about GIVING, so don’t hold back. You won’t lose out because you gave away too much. In fact, you’ll find that you’ve earned your target audience’s trust (which means more commitments from potential clients).
TOP TIP #4: YOUR FAVOURITE HEALTH BLOGS ARE WORTH SHARING
Your target audience look up to you for inspiration and ideas. Feel free to share your list of favourite health blogs with them.
Take a look at an example of a blog post listing fave blogs from Deryn over at Running on Real Food HERE.
Nicola from Nic Spirational has listed her favourite Health and Fitness YouTubers on her blog HERE.
These 4 top tips should give you enough to get started with your blog (or inspire more blog posts from you if you’re already blogging).
Remember to share the link to your latest blog posts on Social Media and in your email newsletters to encourage people to visit your health coaching website. Pop over to my blog, List Building 101 for Successful Health Coaches for more information about newsletters.
HINT: It is important to keep your blog updated. Make sure you’re posting on a regular basis and ALWAYS include a call-to-action at the end of each blog post either offering a free give-away, or asking them to join your tribe (your list of loyal follower)