10 Email Subject Line Strategies To Get More Opens

There’s no failsafe rule for writing email subject lines that convert people on your list into paying clients. But there are a few guidelines you can follow to get your emails opened and read more often.

When Mailchimp conducted a study on email subject lines (they’re continually monitoring what works and what doesn’t), they concluded that short, descriptive subject lines do way better than “splashy or cheesy phrases” (their words). You can view their email subject line best practices HERE.

Email Marketing is very much about testing and measuring, so experiment with different subject lines and see what works. If one is a dismal failure, it will at least give you an idea of what’s NOT working. There’s no right or wrong.

How Important Is Target Market Really?

Working out your target market is one of the essentials I cover in my UPswing Mastermind Program. In fact, it’s where we start off.

Every decision you make in your business relies on the intimate knowledge of WHO YOU WANT TO SERVE – knowing who they are, what they love, what keeps them up at night, what they’re eating, reading, watching.

Andrea came into the Upswing Mastermind with her health coaching hat on after recently graduating from IIN Health Coaching School.

She had 2 clients, but says she just didn’t know what she was doing. She had put in work to launch her website, but hadn’t spent a great deal of time defining her target market.

List Building 101 For Health Coaches (Plus Steal My 4-Step Funnel!)

Hey beauty,

If you’ve been thinking about starting to grow your tribe with an email list, this post is for you - we’re talking List Building 101!

Let me start by saying that building an email list is a long journey. There’s no magical quick fix. Stick with it, and slowly but surely you will have a solid base of prospects to build a relationship with.

But there is absolute truth in the marketing mantra: The Money Is In Your List.

TRUTH

And for that reason, you MUST start List Building as soon as possible.

The Simple Secret to Telling People What You Do As a Health Coach

Have you ever wondered how to tell people what you do as a health coach?

It’s the question most new Health Coaches dread: “So what do you actually do?” How do you go about explaining what it is that you do?

In some circles your answer would be called your 'elevator pitch' - an explanation of what you do that could be shared in a quick elevator ride.

The natural answer that springs to mind when someone asks about “you” is to come back with “I am”.

Click through to learn the simple secret to telling people what you do as a health coach…

Simple Colada Green Smoothie

My wonderful friends Jadah Sellner and Jen Hansard have an amazing book, Simple Green Smoothies and today I’m sharing my favourite recipe with you!

As health coaches, we know that green smoothies can replace almost every meal, but one of the genius ideas from the book is that we can also create healthy cocktails.

My all-time favourite cocktail is a Pina Colada, and whilst I only have these as an occasional treat these days, my eyes lit up when I saw this healthy Simple Colada in the book and Jadah and Jen have generously allowed me to share this recipe with you today!

Booking Systems For Your Health Coaching Business (+ How You Can Take Client Payments!)

When you’re setting up your successful Health Coaching business, it pays to have a booking system in place that will keep you from playing email tag with clients, or double-booking yourself.

(By the way, it is absolutely FINE to start out with Google Calendar if that’s what feels comfortable for you.

I’d love to share with you a couple of booking systems that might suit you and where you’re at in your business (And at the end of this blog post, I talk about what method I personally use to take client payments).

The Honest Way To Find Health Coaching Clients (It’s not what you'll expect!)

Did you know that the number ONE question I get asked by new health coaches is, “Where will I find clients?”

I go into exactly this in-depth my new 6-Week eCourse - but really, my answer to the question is simple.

“Your clients are all around you.”

They pop up in the strangest places; at the oddest times.

Here are a few stories from students of mine:

5 Steps To $5K Months And A Life You Love As A Health Coach


When choosing a coach to work with this year I was presented with the question:

"Do you want to create an empire or a lifestyle? They are very different paths..."

And without any hesitation at all, I chose the lifestyle!

You see there are plenty of ways to make great money as a coach, but there are very few plans out there that allow you to do so without working long hours and hustling 24/7 on Facebook.

And I don't know about you, but one of the main reasons I got into coaching was to live life on my terms.

Healthy Habits For Entrepreneurs With Dr Libby Weaver

Dr Libby Weaver is one of my all-time favourite wellness experts. I was very fortunate to interview her a few years back on burnout and fatigue when I was health coaching, and even luckier to connect again for another interview recently - on all things health, wellness and business!

I hope you enjoy the interview as much as I did and take valuable insights from her advice for entrepreneurs running your own business!

Create Your Rocking Health Coaching Signature Program in 5 Steps

What is a signature program and how can you create your rocking signature program in 5 easy steps? That’s what we’ll be diving into today! Read on…

Your signature program is the unique-to-you program that you offer to your target audience (AKA Dream Clients). It’s a sure-fire way to establish yourself as a leader in your area of the wellness industry.

It’s about YOU and what you can OFFER packaged up in a way that creates the best outcome for your clients.

Creating a signature program is not actually as daunting as most new Health Coaches believe it to be.

Have a look at my 5 steps to creating yours: