entrepreneur

How To (Finally!) Choose Your Target Market

Being able to identify your Target Market is one of THE KEYS to building a successful Health Coaching business.

And it makes a world of difference to your sales when you truly know WHO you are talking to, and who you are creating your Health Coaching services for.

BUT this topic is often misunderstood (and maybe over-complicated!).

So in this video, I get suuuuper personal, sharing my own rollercoaster health journey, and an anxiety attack I had earlier this year — all to make the topic of target market a little clearer.


Watch it now to learn:

  • The KEY things you DO need to know about your target market… 🤓

  • On the flip side - what you DON’T need to know about your target market! (This is where I see a lot of people over-thinking, wasting time, and getting stuck…) 🤯

  • How to FINALLY feel confident choosing yours… 😍

  • Plus, have a peek behind the scenes of an UPswing Mastermind Coaching Call! 🤭

Do You Want Freedom In Your Business? Or Do You Want More?!!

I have loved building a business that creates a ‘freedom-based’ lifestyle. After all, ‘freedom’ is one of my top values.

The internet is full of claims of how to ‘gain freedom’ from becoming a coach or entrepreneur. Freedom is one of, if not the biggest drawcards for people wanting to start their own business.

But here’s the truth.

For me, freedom is not my greatest goal. That’s right, it’s not my dream destination.

Are You Truly Open To FREEDOM? (I wasn’t until this happened this week…)

As I write this to you from high up above the world I am feeling a massive sense of freedom (yup, I’m currently experiencing one of my bucket list experiences – flying from NYC to LA on Virgin America First Class - (a whole other post to write on this experience!).

In fact, this entire trip has been all about FREEDOM at a whole new level of awareness and unfolding for me.

How To Get Into Your Creative Flow (Lessons From NYC)

I see so many new health coaches get stuck on being creative – coming up with ways to market their purposeful packages, getting creative with naming their packages and programs, coming up with website and sales page copy that sells or creating blog posts that knock their readers’ socks off.

I’ve witnessed an idea that perhaps some people are ‘born’ more creative than others. I happen to think it is not that way at all.

The Blunt Truth Behind Working From ‘Feminine Flow’

I went to the Internet Marketing Party here in Austin last night and when the guest speaker shared his $4 million dollar launch secrets, his parting quote was ‘sorry folks, this does NOT happen by sitting on your laptop on a beach’

The crowd laughed a knowing laugh.

He had such a good point.

Anyone who is running a really successful business is still ‘working’ to make it happen.

And as female entrepreneurs, I think we are looking for that magical ‘balance’ between freedom and success.

While I see so many female entrepreneurs wanting to live a freedom-based lifestyle, I do think the conversation in female only circles tends to quite skewed.

How To Stay Focused On Your Business During Chaotic Times

I know a lot of us are facing chaotic, uncertain times at the moment so I wanted to share how I have dealt with chaotic times in the past to keep focused on moving the needle forward in my business…

The last few days have been a challenging few. Right now I should’ve been sitting by the pool at my hotel in Austin.

Instead, I am sitting on my sofa at home, cramming in some work before my husband wakes up.

2 days ago, just as I was starting to pack for my month-long trip, someone rang to let me know John, my husband, was in an ambulance on morphine, and on the way to the hospital.

I won’t go into all of the details, but he’s now home – with a broken collarbone – and we’re navigating the next steps of surgery, healing and whether he can look after himself while (if) I’m away.

And you see, this is just the way it is to be an entrepreneur.

3 Ways To Get Your Spark Back (When Nothing's Going Right!)

“I feel like I’m putting myself out there. I’m doing talks on Health & Wellbeing at the gym, and I’m posting on Facebook, but it just doesn’t seem to be going to that next level. I want to be getting paying clients.”

“I feel frustrated because I’ve been putting in a lot of effort it seems and I’m not getting results.”

“Where am I going wrong? I know my stuff. I feel I should be way more ahead than I am.”

Sound familiar? Not only do I hear this often from new Health Coaches in my UPswing Mastermind, but I went through this exact scenario myself when I was starting out.

Let me offer some relief by saying this…

It is absolutely normal to be feeling frustrated when you’re not getting the results you hoped for.

Your inner child IS going to start getting stroppy and grumpy if you’re giving, giving, giving and not getting.

What Makes A Great Coach?

Do you ever ask yourself: What makes a great coach? Do they have specific qualities or do they do something special?

I believe that in order to be a great coach, you have to value coaching.

Joining a coaching mastermind is, in my opinion, the best thing a new health coach can do for themselves and their business. This means investing in yourself.

Investing in yourself can be one of the most difficult decisions to make when new health coaches are considering growing their coaching business.

Are You Truly Open To Receiving In Your Business? (the answer may surprise you…)

At a spirited urban retreat I attended last December here in Sydney, we did an exercise around receiving that turned into a major “aha” moment for me.

Basically, we had to allow our partner (a stranger) to give to us, in the form of a shoulder massage, and see how much we could fully trust that it was safe to receive.

It surprised me to find that I experienced some resistance during this process. I kept wondering when the time would be up, and feeling like I needed to give back in order to “deserve” this.

10 Health Coaches Share The Secrets Of Their Success In The Healthy Wealthy Biz Book! (Yours for FREE)

I’m excited to be popping in today with my new FREE ebook ‘Healthy Wealthy Biz’.

This may just become your new favourite beach read if you are like me, hanging on the summer holiday feeling as long as I can (or perhaps ready for an island getaway for those of you in the Northern Hemisphere).

Thank you to all of you who submitted questions last year that I was able to incorporate into the interviews!