Continuing my ‘Sabbatical Series’ (Part 1 here) with Part 2! The final update on my business journey this year.
A number of the things that have changed for me in my business over the last 9-months have come about because of where I'm at in life! It's a new season for me…
Key lessons I learned on my 9-month sabbatical [PART 1]
Did I disappear altogether? No. I was on sabbatical. And, I’m back!
Over the last 9 months, I consciously chose to take some time out.
I’ve been in the online business for 12 years, and in my previous digital marketing job for 13 years before that.
If I had been in a standard job, in a standard career, I would have totally earned a 3-6 month long service leave by this stage in my career…
But this is not something most entrepreneurs talk about, think about, or plan for!
For me, though, it was always there on my vision board as a marker of success in my business. This idea that I would be able to take time off if and when I felt called to.
The reality is, my business has been successful over the last 12 years, and I was in the position to be able to take a break because…
I’ve been able to save money ALONGSIDE investing in my business.
I’d been mindful of my finances.
I’d been running a highly profitable business supporting health coaches for over a decade.
…and because of that, I was able to keep my life and business running stably behind the scenes this year without actively marketing on social media (and elsewhere) and selling my programs.
It might look from the outside as if I haven’t been working much—but behind the scenes, I’ve still been coaching health coaches enrolled in my programs, and working with some 1:1 clients.
Full transparency: In taking a break, there was a real part of me that wondered if I might go in an entirely different direction in my business, and take on a different market.
As many of you know, I'm very passionate about all things health, nervous system, brain health, physical health, and coaching — so I was open to exploring ANY of these areas.
But the more questioning I did, and the more self-reflection I undertook, the more I realised how much I love working with health coaches.
I believe in the industry so much.
I love the ripple effect that we have.
I love the work that we do.
And I’m feeling genuinely excited and fired up to continue bringing all of the learnings I’ve had as one of the leading experts in this field over the last 12 years—and from the last 9 months—into an exciting new chapter.
A bit of backstory…
…I went to the US at the end of 2023 to attend a number of Masterminds (as I regularly do - a lot of my mentors are in the US). This trip opened up my eyes and revealed to me the vast extent of the changes that had taken place in the online space that hadn't hit Australia at that time.
And in my heart, there and then, I knew that 2024 would be a good time to not just take a deserved breather for myself…
...but also to put myself in a really powerful position of freeing up my time and taking advantage of the opportunity to be in “observer mode”.
I spent a lot of this year studying the industry changes, observing, watching, having virtual coffees with my peers, and taking a good long bird's eye view of the industry — because I didn't need to be in the weeds of making money for my own business and bills all day, every day.
It was quite a unique position to be in this year.
Some of the key changes that I observed were:
Economy changes
A really flooded marketplace that's hit saturation point after the last 4 years (2020 to 2024) saw a high interest in remote work and a huge influx of coaches hitting the market.
A high level of burnout—both in terms of experiences (not always positive) that people have had with different courses, but also a feeling of information overload.
This is something that I have a LOT of thoughts on and is going to lead a lot of my work moving forward…because you MUST understand how to get you—as a health coach, in your business—having a ‘cut through’ in this new market.
One of the most important ways you can create this ‘cut through’?
Your coaching package.
It is actually a hugely postent time to be selling health coaching services, as people are consistently INVESTING in their health…
…BUT your coaching package MUST be a hell yes for your ideal client, the minute they see it.
Nowadays, people are simply not willing to guess if what you do might benefit them, or wait around to take the time to figure it out. If they don’t *get* it seconds, they’re gone.
THIS is why my VERY FIRST Masterclass back post-Sabbatical is going to talk about how to create your ‘slam dunk’ offer that your ideal clients are going to understand is for them in less than the time it takes to watch a reel or scroll a carousel post.
Those that master this will thrive in their health coaching business.
Those that don’t? Won’t.
Why Self-Love and Boundaries Help You Find Your Ideal Clients
I’m going to talk about how self-love and boundaries will help you really narrow down your ideal client and niche and create the kinds of coaching packages that sell without force or hustle.
Cultivate more self-love and self-respect and finally figure out who your true ideal client is as a result
Know your boundaries and narrow down the best niche for you plus create an amazing coaching package that’s compatible with your ideal clients!
It really is all about how the personal work will always feed your professional progress as a coach when also combined with smart frameworks and action. Let’s get started...
Tricks To Overcome Fears In Your Health Coaching Business
Let’s talk about FEAR VS FACT
What is fear anyway - it is often nothing more than False Evidence Appearing Real! Make sure you don’t buy into STORIES without first checking the TRUTH of it.
Emotions are real and valid (especially now) but you have to know the difference between FACT and FEELINGS!
I’ll share what you can do to INTERRUPT the patterns of fear and focus more on the FACTS of the situation.
Visualisation Exercise for Health Coaches: Create Your 90 Day Plan
For any coach feeling apprehensive about the future of coaching or your business right now, today’s blog post is for you.
I want to share with you an exercise I take my clients through that can help shift you from fearing uncertainty to taking real, strategic action and taking that action from a place of positive energy. When you feel blocked, this is what can really move you into creating a coaching business and lifestyle you feel most aligned with.
Trust me on this, these visualization exercises are powerful!
3 Pillars of Branding & Where Your Purposeful Package Fits In
How to Change Your Belief Cycle - Especially When Fear Takes Over
How I Went From Adrenal Fatigue to Building A Successful Health Coaching Business
How to Overcome Fear as You Build Your Health Coaching Business
3 Money Mindset and Wealth Consciousness Fears Health Coaches Need to Face
For being some of the most service-oriented people I know, it’s surprising that most health coaches struggle with the fear of being too selfish…
Feel relatable at all?
You might hesitate to charge for coaching if you think someone can’t afford it because of...fear of being selfish
You might feel guilty about quitting your job to work for yourself right now when so many have lost their jobs because of...fear of being selfish
What’s at the root of this fear, really? Why is it selfish to choose a new career path that allows you the freedom to work for yourself while being of service to others?
And where are we conflating caring for ourselves and our right to live a life we love with selfishness? Who really benefits from any one individual choosing to struggle as their life path?
I think it’s time we had an honest conversation about this as health coaches...