Health Coaching Business

Create a Purposeful Package That Sells + Gets Results: The Ultimate Guide for Health Coaches & Wellpreneurs!

Hey there healthy lady!

In this in-depth blog post I’m going to walk you through - top to bottom - how to create your very own unique ‘Purposeful Package’ that sells like gluten-free hotcakes and gets massive results for your clients.   

First up, I’m going to explain WHY it’s so important to sell coaching in a Purposeful Package format - especially if you want to make a consistent and significant income as a coach.

Then I’m going to walk you through what to do - step-by-step - to craft one STRONG signature program that you know your ideal client wants to buy, and that you feel confident and excited about delivering.

This is a process, and you’re going to have to do a little work to complete it - so take out a journal, a notebook, and set aside some time to action the steps.


Why sell packages instead of single coaching sessions?

Many health and wellness professionals - including counsellors, acupuncturists, nutritionists, homeopaths, personal trainers, etc. - work in single sessions, where you'll pay say $100 for an hour session, and schedule a follow-up if needed.

As a health coach - or any wellness entrepreneur - this is NOT an approach I recommend.

Instead, you will want to focus on creating a package of sessions that sells an outcome or result, as opposed to simply trading time for dollars.

This not only works better for YOU - it works much better for your clients, because:

  • Your clients will accomplish much more in a purposeful package than in unstructured single sessions…

  • You will get a higher level of commitment and financial security when people buy a package of sessions vs. the occasional single session…

  • You will know what outcome your clients can expect to achieve from working with you, making it much easier to “sell” coaching and promote your services…

  • Your clients will get better results as they are not just paying for 1 hour of your time, they are paying for support, accountability…the whole shebang....

What is a ‘Purposeful’ Package?

Now that you understand the benefits of selling in packages, let’s get clear on the importance of creating PURPOSEFUL packages.

A Purposeful Package is one created to generate a specific result or outcome for your ideal client.

You will design your Purposeful Package with the OUTCOME in mind — knowing that a dream result could never come from one-off coaching.

This might be a 6-week package, a 90-day package, or even a 6-month package!  We're going to throw out any preconceived “formula” that your coaching training might have given you, dictating that your coaching has to be this long or this short.

Instead, we're going to design what YOUR ideal client needs in order to get the best outcome or result.  


  • You’re no longer selling single sessions. You're now selling a specific outcome.

  • You're no longer selling “health coaching”. You're now selling a specific outcome.

For example: Your package might help someone fit into their wedding dress.... It might help someone overcome insomnia…. It might help someone increase their social media following, heal their skin and digestive issues, learn meditation, or lose weight.

We all know that you can absolutely get WONDERFUL results from health coaching, but a single session is never going to cut it.

And trying to sell single sessions (that won’t get massive results for your clients) is going to leave you feeling stressed, unconfident, and unable to market your services.

You need to put on your expert hat, and you need to assertively say, "It's going to take a purposeful package to get the premium result that you desire here."

Let your prospects know that, "As a health coach, I'm going to be by your side. This is a journey. There's accountability. There’s support. That is what makes this special."

We need to think in this way of a Purposeful Package vs. the old thinking of selling one single session. And we need to get a client actually committed to the journey.

For every coach and target market, that journey will be different — there will be something unique in the way it is packaged up so the client will get the best result.


To figure our what you are selling, you need to know who you are (and what lights you up), who you are here to serve, what you can offer - THEN find your 'selling point'... 


When you design your Purposeful Package, it’s essential that you're not forgetting you — and bringing in the things that you want to do, teach and share into the package.

This enables you to use your talents, passions and unique skills, and it's going to light you up to work with your ideal clients - making it far easier to sell your services, and enjoyable to offer them!

Jot down answers to the following questions:

  • Why do you desire to coach people?

  • Why do you want this type of business?

  • What do you secretly dream of in life?

  • What do you value? Do you have core values?

  • What do you believe about health/food/fitness? (ie: the area you want to coach on)

  • What skills and talents have you developed over the years?

  • What do you have to offer that will be of benefit to your dream client?

Take 10 minutes to jot down some thoughts on a piece of paper or in your journal, to get some clarity around YOUR side of the package, YOUR passions, and YOUR unique skills and desires.

STEP TWO: Then Think About Your Target Market

Now you’re clear on why you desire to coach — and have noted your unique skills and talents, what you have to offer your ideal clients, and what lights you up….

Next we turn our attention to your clients.

Answer the following questions about your target market:

  • My Ideal Client Is:

  • She Is Motivated By:

  • His/Her Key Pain Points Are:

  • What Does She Believe Is The Cause Of Her Pain?

  • What Would Be Her Dream Outcome?

  • She Will Pay Anything For:

  • My Solution Is (Be Specific):

  • She Will Benefit From:

STEP THREE:  Now Bring You & Your Target Market Together

Looking in your journal over the notes on your target market and yourself as a coach, find the sweet spot between what you have to offer, and what your clients want to buy.

Really take some time looking over this and get creative and curious.

When it comes to selling and creating packages, there is something I see a LOT of coaches get stuck on...

And it is this: We as coaches know that our clients need to look “deeper” beyond what they “think” they're struggling with…  (So for example, we may know that their weight issues are related to emotional eating, low self-worth or lack of “primary foods”).

But our client’s don’t know that yet! They just want you to tell them that you can help them lose the weight. They want to know that you can help them move past their pain. They’re not that interested in the “how” at this stage. (Which is what lights YOU up).

This is why it is important to find that “sweet spot” between what YOU know they need (which they might not understand yet) — and where they're at right now.

Tip: Sell Them What They Want + Give Them What They Need

There's a well-known phrase in marketing and it cannot apply more strongly than here. “Sell them what they think they want and give them what they need.”

Selling them what they think they want comes first and foremost…then in your package you deliver them all that they will actually need, as you take them on the journey to healing.  

This is one area where a coach is going to often go wrong - because coaches love things like ‘primary foods’ and these more spiritual, soulful concepts that they've learned are super important - and they do not necessarily want to teach weight-loss.

But think about what the client is looking for!! You client wants the end result.  She is NOT coming from the same perspective you are.

Your client is looking for a practical solution to their pain-point. They're looking for the headache pill, the insomnia pill, the stress reliever, the weight-loss pill, the anxiety cure.

STEP FOUR: Pick your selling point

Next we need to do now what I call “finding that selling point.”   The selling point is the sweet spot between what they think they want, and what you know they need.

Really your ideal package is absolutely everything that you want to teach — and that you know they will need to reach their desired outcome — but it still needs sell them what they actually want.

So for example:  Your package might have a little bit on weight-loss, which is your main selling point.

But actually you're also going to help them see what's going on at work, or their relationships, or their exercise, or their mindfulness. All of that can go in your package — but the selling point would be weight-loss, if that's what your client really thinks they want.

You don't hide the rest of it, but the main piece that you are selling would be weight-loss. Or could also be stress management. It could be mindfulness. You need to be very specific on what's the ONE selling point of your package.

The piece that will sell, the piece that someone will see valuable and pay money for is a solution to their perceived pain point. I say “perceived” pain point. You might see there's something more going on — but we need to sell a solution to what the client thinks is the main issue.

Think of it was the WHAT you’re selling vs. the HOW you get your client there.  

You sell the WHAT and deliver the HOW.


Step one: WRITE DOWN the details

Pull out your journal or a pen and paper, and jot down your answers to the following:

  • What type of program would excite you to offer your dream client? 1:1 coaching, group coaching, a self-study e-course?

  • How long would be enjoyable for you? 3 months, 6 weeks, 1 year, 6 months?

  • How long and what container would get the greatest benefit for your client? Would they get best results in 6 months?

Here's an example of these Qs in a real-life context...

Would you like to work in a six-month container, but actually your clients might only need three weeks to get the desired outcome for your clients? Do you not like commitment? You only want to a four-week package, but actually, if you're honest, the client needs eight weeks.  There's no right or wrong answer here. I just like to journal about it for this exercise.

  • How often might you need to meet for coaching sessions?

Again, you don't have to write three times a week or six times. Just journal about it. It might be fun if we met weekly, but there might be this pro and there might be this con. What about if it was bi-weekly? Start to explore these concepts and these questions.  

  • How long might each session be?  

Would you like to do 30-minute sessions because your clients are ultra busy… or actually do they need a longer 60-minute session to get more results?

Diving even deeper, what could you actually get done in that amount of time? Will the overall package that you're thinking about be enough time to get results?

Any thoughts that all go into this journaling exercise, anything around how you can design your package so it's really appealing to your ideal clients.

  • What's going to make them want it?

  • What makes them tick and what's going to excite them to buy a package?

  • What's going to make your package unique?

You are unique, and you don't need to worry about how you fit in (or stand out) amongst the other coaches out there, as long as you’re being yourself — but at the same time, it's great to feel that our package does have that something special or a little uniqueness to it. ;-)  Any thoughts you might have around that just journal them in this stage.

  • Is your package designed to help your clients to master one thing?

  • Or is it for you clients to get a high touch on a lot of little things?

If anything comes up as you're journaling on this exercise that you don't have answers for, make a little side note so that you can go out and ask some ideal clients.  If you’re not sure, ask people what they think! Never assume you know what your clients want. For example, you can ask them:

  • What would they be expecting if they worked with coach?

  • What time frame would they be most likely to buy?

  • What kind of accountability would they want?

Step TWO: create your program drafts

Remember, beauty. You really DO have power to help someone with a huge benefit with the skills and experiences that you've had in your life.

Now you get to now create your own ideal package and program that your dream client will love to receive and you will love to deliver.

Think through the following questions:

  • How often might you meet? Is it going to be weekly, bi-weekly, monthly even?

  • How long will each session be? 30 minutes, 45 minutes, 60 minutes?

  • What can you accomplish in each container of time and checking in, will this package really allow enough time to get results?

  • How can you design this package and split into these pieces of pie as such so that it's really going to be great for both you and the client?

  • What is that result or outcome worth to your client?

  • What makes this package unique?

(In a coaching package, more is not always better - it's just about finding the right fit for both you and the client to get the desired outcome…)

Figure out your program specifics.  

Now you can start to draft up your package and the specifics of those now.  

Picture breaking up your client’s journey into individual pieces, almost like a recipe to be released step-by-step — and map out the natural process of taking your client from (A) to (B).  

Experiment with what pricing truly feels right for you.

Map out what topics you could cover in each session. Then add any notes that you might write in here as well are along the lines of what you'd like the client to be doing as homework in-between sessions.

STEP THREE: GET FEEDBACK from ideal clients

At this stage, you should have 3 or 4 draft packages written up.  Keep running these past your ideal clients and ask what they think.

Do you think will they buy this? Is this actually something they would pay money for? Will they be interested and excited to join this program?

Don't be afraid to ASK— especially if you can find a few friends or colleagues who are potential ideal clients.   Don't ever ASSUME your ideal clients are going to buy the package, just ask them! Keep testing. Keep refining.

Never be afraid to look like a beginner or like you're not expert enough. This actually makes you more of an expert by being professional enough to test things out before going to far with this.


Now is the time to decide:

  • Which package really lights you up?

  • Which one makes you feel like you would feel amazing to deliver it?

  • Which package resonates best with your ideal clients when you run it past them, and chat to them or talk to them about it?

Remember your package needs to offer a solution to a pain point for your ideal clients. Ultimately, they've got to WANT to buy it.  

Have you created a package that answers an important pain-point and delivers a solution, result or outcome? Are you clear on your selling point?

Then you are good to go.  

Tip: Let go of perfect!

Ultimately, I want to remind you that absolute clarity on this will only truly come when you get in the game.  

You can't wait on the sideline, waiting to get a perfect package because honestly, you need one right now that you're pretty confident is going to work, you'll enjoy, is going to get results for clients...

And the only way to find out is to actually get out there and sell it and start coaching that package. I guarantee you will refine it as you go.

Absolute clarity can only really come once you're in the game.

Which package are you going to use to get in the game & start supporting clients with?

You want to get really clear on the following points:

  • What are the benefits of your package?

  • What are the key results and outcomes?

  • How many sessions are included?

  • What are the session topics?

  • What is the cost or investment?

  • What payment plans are you going to offer?

Once you have this really tight little checklist of what your package is about, now you can use these exact words to carry over into your sales pages or marketing content, or even just for the words when you're talking with potential clients!! You'll be able to easily explain what you're doing and what you're selling.

You’ve now got a Purposeful Package that solves your target market's pain points and truly excites you to deliver!


Amanda xx

PS: Created your Purposeful Package, and ready to share it with the world? These are your perfect next reads... 

→ Should You Put Prices For Your Program On Your Website?
12 Top Tips for Getting Clients As A Health Coach

Want my custom-made Purposeful Packages Workbook?  Download it here: 

[Jennie's Story Part 1] $12k in 12 weeks: how Jennie overcame every obstacle in her Health Coaching Business.

[Jennie's Story Part 1].png


I'm taking a bit of a break here at my parents house in New Zealand today, after a busy few days of my birthday and Christmas - lots of food, family and fun.

I love this pause that comes between Christmas and the New Year, it is naturally a time when I stop and reflect on the past year, and what I desire to experience next.

At this time of year I always do a lot of visualisation - of where I want to take my life and business next. I'm feeling there are some shifts coming and I always love to explore 'what else is possible?' 'what do I truly desire?'...

I've learnt in growing my business, that the key is to allow myself to dream bigger than I thought was possible! 

I have some BIG visions forming for 2017 (too soon to reveal, but one 'may' just have to do with Richard Branson - OMG...)

I’m guessing you probably do a lot of visualisation too - around what it feels like to finally be in control of your health coaching business, and what it looks like to make money while coaching clients you love.

I encourage all of my clients to visualise their success (it’s key) and so I’m going to tell you the story about Jennie and her journey to becoming a successful health coach. 

There’s an important lesson in her story for all health coaches who’re aiming to hit their goals this coming year, because Jennie's journey will show you exactly how you can avoid the key mistakes that can set your business back months, and instead how to hit your goals sooner, starting 2017 with a bang!


Jennie's story

Grab your green juice, get comfy, and meet Jennie, a beautiful soul with a big heart, and a big mission, too. With 3 kids under 7 years old, she’s got limited time to achieve all her dreams, but that hasn’t stopped Jennie from following her life purpose to help heal the world by helping people heal themselves through health coaching.

After getting burnt out in her corporate job, Jennie discovered health coaching for herself, and after the amazing transformative results she experienced, she knew she had found her calling, to become a health coach herself, and show others its powerful benefits.

Just like you and I, Jennie visualised what her life would be like running her own successful health coaching business. She imagined bouncing out of bed with the kind of energy that even her 3 kids couldn’t keep up with. She imagined spending time preparing nourishing and healthy meals for her family without the pressure of not having enough time. She imagined being at home with her kids every day, soaking up those precious moments while they’re at that age of exploring everything.

The most fulfilling thing Jennie imagined though, was just how many women she would be able to help transform into the happiest, healthiest people they knew, stepping into a whole new way of living their highest potential.

Can you relate to Jennie’s big dreams?

Now if you’ve been in my circle for a while, you’ll know I don’t believe in overnight success, but what happened when Jennie went ahead and launched her health coaching business almost fits the bill.

Finding this post useful so far? Ready to design your own life as a health coach? Download my FREE worksheet to help you build a business that makes money AND matches your dream lifestyle. Just click the button below to get started!

Jennie filled her health coaching schedule at record speed.

She learnt how to sell her services, resulting in consistent clients and income, just as she’d hoped. Jennie was so excited by her success, and with cash flowing into her bank account, what’s not to celebrate? She was a health coach with her coaching schedule filled to the brim with clients.

For a while, things were going great for Jennie and her health coaching business, however slowly but surely, her business started to slide backwards.

$12k in 12 weeks.png

And I say ‘surely’ because in my experience, no matter if you’re an ‘overnight success’ like Jennie, or you’re building your business over time, Jennie made the one mistake that’s a health coaching business killer. In fact, it seems to be an issue for many in their first year or so of starting their own health coaching business.

Jennie’s calendar was choc-a-bloc, which was great for her business, but it left very little time for her kids, her health, or herself. She started to feel like she was back in the corporate world, answering to the demands of a boss. Jennie had clients who could only do mornings, so she sacrificed her mornings. Jennie had clients who could only do nights, so she sacrificed her nights. Her hours were cruel and commanding and when she got honest with herself, she realised she wasn’t living the healthy lifestyle she desired.

Jennie missed one critical step in setting up her business that put her on a path that was never going to last the distance, and I see this with so many health coaches, regardless of whether they experience success quickly or not.

Key Lesson For Health Coaches:

When you’re first starting your health coaching business, the goal is to get as many clients as possible, but be careful what you wish for, as Jennie realised fairly quickly, focussing on the wrong things can leave you susceptible to an even bigger issue further down the business track.

In my next post, I’ll talk you through what the one big mistake Jennie made was, so that you can see whether it’s an issue in your business too, or stop it before it ever begins!

It's something so many health coaches do, thinking it’s the right thing, especially when lots of clients can be the reward for all the hard work you put in.

Let me be clear though, lots of clients is not necessarily a bad thing! As you’ll see in my next post, it has much more to do with what and how you’re doing it.

It’s truly killing health coaching businesses before they even get to the one year mark - and no-one else is talking about it.

Amanda xx

⬆⬆   IT’S FREE!


Running a business amidst chaos

Running a business admist chaos


The last few days have been a challenging few. Right now I should’ve been sitting by the pool at my hotel in Austin.

Instead, I am sitting on my sofa at home, cramming in some work before my husband wakes up.

2 days ago, just as I was starting to pack for my month long trip, someone rung to let me know John was in an ambulance on morphine, and on the way to hospital.

I won’t go into all of the details, but he’s now home – with a broken collarbone – and we’re navigating the next steps of surgery, healing and whether he can look after himself while (if) I’m away.

And you see this is just the way it is to be an entrepreneur. Life happens. There is no boss to ring as say ‘I won’t be in today’, there is no sick leave… there is just you.

And while the freedom of working for yourself is honestly such a gift, when life goes crazy, it is equally important to keep the wheels turning.

If we stopped working every time something came up in life, business would simply never grow. You see NOBODY has 24/7 free-time to work on their businesses. We all live in this messy, fast-paced life and learning to how to BEHAVE as an entrepreneur is something we don’t talk about enough.

For me, I really believe that learning to work in flow THROUGH life’s chaos has been one of the KEY reasons for my fast business growth.

In January I was going through another wave of chaos – this time directly in my business.

I was amidst moving my entire business to a new (and complex) system, using a new team in a different timezone. The project had got so behind that it spilled into my launch period of UPswing Mastermind meaning the set-up team had to run the launch.

In what was possibly the most important few weeks of my business year, the system was broken, mistakes were being made (daily) - blank emails were being sent, replays for webinars which hadn’t even aired were going out – and there was just 1 hour a day the team was able to help me due to timezones. Then one of their staff quit and the owner went on holiday mid launch... And I had no control over any of it as I was yet to be trained on the system. I could go on… but it makes me cringe remembering it!  Let’s just say it was chaos behind the scenes.

In the past, I would have either burnt out or crumbled in an emotional mess and given up under such circumstances….

So when I tell you that those same 6 weeks saw me do $250k in sales, you might think I’m telling you a different story!

How did I stay focused on what mattered and block out the chaos to ensure my most successful launch yet and on-boarding of the loveliest group of women I’ve worked with to date?

At the time I had just started working with Todd Herman in his 90 Day Year program. Todd not only guided me on WHAT I needed to focus on during that time, but even more importantly, HOW to work efficiently, effectively and productively – no matter what chaos is going on around.

I credit the behaviour Todd taught me to that launch success, and my entire work habits have been completely transformed this year from working with him.

He teaches how to work from our ‘Oww' or 'Wow' brain and this understanding has not only helped me achieve so much more, but more importantly for me, by working less. For me, with my background of Adrenal Fatigue, I am not willing to sacrifice my health for success as I see so many other ‘success stories’ doing – and so learning how to work SMART has been life changing for me.

2016 has seen me work with so much more EASE. I have so much focus. I work less hours than ever before. And as a result I have had so much productivity! (Let alone the income which has naturally followed)

And when chaos hits, as it has this week. Yes of course it has thrown me around, but knowing my priorities and my own most effective work habits has meant I've been able to keep the important pieces running and for the most part step back to take care of my husband.

If you struggle with overwhelm, prioritizing or productivity as an entrepreneur then I’d love to share with you Todd’s free training course. I am going to be working through it myself again in the next few weeks and would love to offer you the chance to do so as well for free.

Listen and learn his methods for free here >>


How ‘copying’ someone’s work led to me becoming successful

How copying someone's work let me to become successful


I went to Design School, and I really struggled. Why? Because they talked about ‘concept’ and what I felt were other ‘wishy washy’ ideas.

I wanted concrete answers:  Numbers.  Facts.  How-to’s.

And the fact that I couldn’t get them drove me insane.

The truth is, I don’t really like getting messy in my head.

I like clarity. I like ONE answer. I like ‘right vs wrong’.

In one of my first classes at Design School I almost got kicked out. I just couldn’t understand the ‘conceptual’ idea, no matter how I tried.

So when someone found a homework example on the computers in the lab for us to copy, I totally jumped on board and did so.

I had no idea how to think for myself.  I was always looking for those step-by-step ‘how to’s’, so it made perfect sense for me to go ahead and copy it all down.

Of all the people to get caught out for ‘copying’ it was me! This was one of many MASSIVE lessons I learned in my 4 years at Design School.

And I’m so thankful today for that particular lesson.



You see, it turns out the reason I got caught was because the example I copied could not have been more ‘wrong’.  

That experience taught me the importance of doing my own work to get the results I desired, instead of assuming someone else is ‘getting it right’ and then going off and copying what they’re doing – only to wonder why it is not working.

My years as a designer and then an art director taught me, slowly but surely, to embrace this messy ‘creative process’ of finding my own answers.  And, over time, I learnt that being ‘comfortable with uncertainty’ was the key to finding the gold in creative work.

This is a skill I have honed over the years to create truly unique work, in my own voice.

First with multiple international awards in advertising and now in working for myself.


A recent new team member told me, “I wanted to work for you because I believe you are the most copied person on the internet right now. I didn’t want to work for those asking me to copy your work – I wanted to find out who you were and work directly for you.”

When she told me that, I wasn’t sure whether it was a compliment, but I can now see that being unique has also scored me an awesome team player!

For most of us it is very scary to get our hands dirty and play with ideas, because it means staying in the uncertainty of ‘not knowing’ the outcome (until we start to trust and really mine for that gold).

I take the ladies in my UPswing mastermind through this process to find their ideal target market and their own unique purposeful packages – and when I do this, resistance arises every time.

And just like I did, they slowly but surely learn to love the process.


I like to look at it like pottery making:

You start with a massive lump of clay and throw it at the pottery wheel.

It looks like nothing!

And you start getting your hands mucky – easing the clay in one direction and then another.

And it still looks like nothing!

Then you keep crafting it a bit more here;  a bit less here.

And it still looks like nothing.

But over time – slowly but surely – the pottery starts to take shape.

You might walk away overnight and then come back the next day and see it with fresh eyes and start tinkering away again.

And eventually, you’re looking at the finished 'truly unique' piece!


Think about it – a pot is never made in one hour - a painting is not painted in a day – and a great business idea is never ‘just there’ either.

This is the ‘hard work’ than most entrepreneurs/coaches are not willing to go through.


It’s why so many people are just copying other people’s work with no thought of their own.

They’re scared to go through the creative process. They forget that going through this process is what brings about ART.

It’s what sets some apart from the others and creates successful, heart-centred and authentic businesses.

And it’s what sets coaches who have really done their work apart from those who are copying programs they assume work, instead of creating something unique that their ideal clients actually want to buy.


In the comments, let me know how you are going to get messy and dig into your creativity to mine for your authentic gold to shape your business.  You might find that to get messy you enjoy music up loud, or working from a café? Maybe to edit you need to be in silence?

I was staying with a friend recently and she needed absolute silence to be creative, while I needed to head to the café for music and caffeine (yup – even though I’m an introvert, I’ve learnt this much about my creativity).  I’d love to hear from you in the comments where you like to create and do you have resistance to facing the creative process at times too?


How to sign client contracts electronically (using HelloSign)

How to sign clients using Hello Sign


I just finished up 2 days of a private intensive with a VIP client here in Bondi Beach. A key theme that we discussed throughout the 2 days, was the importance of having ‘masculine’ structures in place in your business to support the ‘feminine’ flow, creativity and freedom.

Systems and structures can sound so BORING or HARD for new health coaches and they are certainly not the sexy, freedom-based lifestyle ideas that we might have envisioned when starting a business.

But streamlined systems that work are actually really sexy!!

If you’ve been following along in our Action April ‘One Thing’ series, you will already be well on your way to having a system in place for booking potential clients in for a discovery session.


You already have: 

a system for marketing yourself and getting clients quickly

a system for scheduling those discovery sessions (and coaching sessions) with ease


And today’s ONE THING is to set up a system for signing client contracts online.

Once your potential client says ‘YES’ to working with you, streamlined systems are imperative to ensure the sales goes 100% through with professionalism and ease.

Put your feet up, sit back and watch this weeks ‘ONE THING’ video training below!



Imagine how ‘pro’ you are going to feel having this next ONE thing in place in your business this week.

I love hearing how you are getting on! Leave a comment below and share with me how you are going implementing the weekly ONE THING.

Or pop on over to my free Facebook group Healthy Wealthy Society to share your experience with like-minded new health coaches.

I’ll see you there

Amanda xx




How to schedule client calls quickly & easily (using Calendly)

How to schedule client calls quickly and easily


How did you get on with your One Thing last week?

I’ve heard some wonderful breakthrough stories from a couple of you who took action on last week's One Thing and posted your Canva image on Facebook to book Discovery Sessions with potential clients.

If you missed that mini-training, you can access it here >>

So following on with our Action April theme, this week’s One Thing is to set up an online scheduler so that clients interested in those Discovery Sessions can book a time to talk with you with ease.

One thing I have noticed through mentoring 100s of new health coaches is that sadly they can lose a potential client who has shown interest, purely because of the back and forth in setting up a good time that works for both parties to connect.

In this week’s Action April training, I guide you through setting up your online schedule using a free program called Calendly.

You are going to feel wonderfully empowered once you have set up this crucial step in your business!

Pour yourself a green juice and enjoy this week's training below!



Time to take action healthy lady! Complete this One Thing this week as we continue to build your business foundations together this April.

Then pop on over to my Facebook group Healthy Wealthy Society to share how you are getting on.

Amanda x



BTW – I have ONE opening right now for a new client to work with me privately to grow your health coaching business. This is the first private spot I’ve offered publicly in over 12 months, so if you are interested in this rare 1:1 opportunity, email me ( and I’ll send you full details.


Are YOU my next Success Story?

Are you my next success story


By now you would no doubt know that the doors to the UPswing Mastermind are open for application.

If you're a Health Coach wanting to turn your hobby into a thriving business, then this is where you want to be.

So what is UPswing Mastermind all about?

6 months of powerful business training, coaching, group accountability, networking and support… designed to help you step into the successful, feminine businesswoman you know you are capable of being – while changing more lives than ever before.

This step-by-step curriculum was designed exclusively for Health Coaches, guiding you through exactly what it takes to get consistent clients and build a thriving Health Coaching business.

But don’t just take my word for it!

Dozens of women from around the world have gone through this program, and their powerful stories speak for themselves…

Click here to get a sneak peek at some of their INSPIRING stories >>



Good stuff, right?

Here’s the thing: I want YOUR Success Story to be on this page at this time next year…

I am 100% committed to getting you results, but it’s up to you to take the first step.

Is 2016 your year to finally leave your corporate job, have the freedom to travel or spend more time at home with your kids?

You've dreamt about it and talked about it... Now it's time to UPswing and do it!

Applications are open now for a limited time. Don't miss out.

I'd love to see you in our group!  

Amanda x


Is the health coaching market already full?

Is the health coaching market already full


Over the last few days I have been talking to a number of awesome ladies who are looking to join the UPswing Mastermind

I have noticed one particular theme coming up that I wanted to talk about with our whole community. 

I’ve noticed that many of you are concerned that the Health Coaching market is already saturated, full, over-crowded.   

That it is ‘too late’ to get into business. That there is ‘no room for me’ 

These are perfect examples of the ‘Scarcity Mentality’ that I taught on my signature Masterclass ‘3 Keys to Unlock your $5k months as a Health Coach’ last week and honestly – they are just NOT TRUE. 

So here’s the thing – honestly, there is SO MUCH room for more health coaches in the world – but the old way of doing business is what needs to change. 

My mum has run her own business as a hairdresser for over 40 years. She works in a small block of shops, in a small suburb, in Auckland, New Zealand – and at any one time there are up to 5 other hairdressing salons in the SAME block of shops. 

And guess what – there is ALWAYS plenty of business. 

When someone decides to become a hairdresser after they leave school, they don’t hold back because other people have already done it! 

The only difference is that hairdressing is already a mainstream occupation and health coaching is still NEW. 

What does this mean for you? 

Actually – it means the exact opposite of what you think… 

It means YOU are actually the leader. 

Collectively, we are still the leaders in this important new profession and it is up to US to get our work out there so that people get the support on their health that they deserve to live happy and healthy lives.



Now there is one ‘bad’ piece of news. 

The truth is that the ‘old way’ of being a health coach is kinda saturated. 
It’s not longer enough to be ‘just a health coach’ – that novelty has indeed passed. 

There is no point copying Kris Carr’s website and expecting overnight success – it just won’t work. 

It’s time to get smart with our marketing and our message and treat our businesses like any other business in the world would do to have a true impact. 

Business for Health Coaches has grown up. 

And that’s the good news. It means as a profession we can now make a BIG impact (and income for ourselves along the way) 

For those joining UPswing Mastermind in 2016 we will be really working on ‘positioning’ your business so that there simply can not be any competition. 

That old story of ‘there’s no room for me’ will be banished for good. 

This is one of my personal superpowers that I’ve done for myself but until now haven’t taught anyone – it’s brand new for my clients this year. 

Millions of people are struggling with their health right now, and the only thing stopping them getting health coaching support is that the health coaches are being held back by limiting mindsets or old beliefs, lack of business training and lack of positioning. 

The old way of business is NOT the new way, and for those who are ready to fly in 2016 I would love to show you what truly works! 

I am running an encore of my ‘3 Keys to Unlock your $5k Months as a Health Coach’ Masterclass this week and will be breaking down these mindset blocks together on the call, before then walking you through my step-by-step plan for making $5k per month as a health coach. 

I would love to have you live on the call at the following times (Europe, US and Australia friendly). 

The call is happening on: 

Thu 28th Jan, 8am Sydney 
Wed 27th Jan, 1pm LA 
Wed 27th Jan, 4pm NY 
Wed 27th Jan, 9pm London




Click here to instantly register for this week's masterclass >> 

This will be the last chance to receive my personal $5k per month 'Healthy Business Plan' and complimentary training. 

And yes, there will be a replay for just 48 hours after if you really can’t make it live – you will just need to register to receive that. 

I love nothing more than sharing this information with those of you who are ready to take action on your dreams – can’t wait to see you there! 

Amanda xx


Ask and you shall receive… (don’t miss out!)

Ask and you shall recieve


Just a few days ago, I hosted an amazing training session where I shared my $5k per month plan. The response has been great. So many people came along to the call, and so many Health Coaches have been sharing their journey.



Now, I've also heard from many of you over the weekend that you missed the call and didn't get a chance to make it to the limited-time replay in time either.  

I also know that it’s difficult to do a time that’s suitable for the European time zone.

I don't want anyone to miss out – that wasn't my intention at all.

So I've decided to do an Encore Call and have pulled all stops with my amazing team over the weekend to get another call up and running for you in a few days, at an earlier time.

‘3 Keys to Unlock your $5k Months as a Health Coach’

>> RSVP for the Encore Call with 1 Click <<

During the Encore session I'll be taking you step by step through the plan I used to create my first $5k months. This same plan forms what I teach during the UPswing Mastermind, and I'm giving it away to those on the call for FREE.

I'll also be doing a LIVE Q&A session at the end of the call, so come prepared with anything you'd like to ask me about building your Health Coaching business.

Join us live for this exclusive Masterclass training to:

Discover the most common mindset blocks that prevent Health Coaches from getting consistent clients – and how to change them. (I’m not talking about ‘You can do anything’ mindset - I’m talking practical.)

Enjoy crystal clarity on my signature system for creating $5k months. I’ll be taking you through the exact steps and showing you real-life case studies that have taken my students from ZERO clients to fully booked within a few short months.

Learn how to get started, without even putting up a website. You don’t have to be tech savvy and have thousands of followers to build a steady stream of clients that align with your coaching.

Walk away confident, knowing exactly how to create a business that is authentic and aligned to your values as a Health Coach – no more long hours or burn out… plenty of time for your ideal clients, your family and YOU.

Encore Masterclass: 3 Keys to Unlock your $5k months as a Health Coach
The call is happening on: 

  • Thu 28th Jan, 8am Sydney

  • Wed 27th Jan, 1pm LA

  • Wed 27th Jan, 4pm NY

  • Wed 27th Jan, 9pm London

This will be the last chance to receive my personal $5k per month 'Healthy Business Plan' and complimentary training.

I'd love to have you live on the call.

BTW - the training will be similar to last week's call, however we'll be mixing it up a little. So if you enjoyed last week's call please feel free to join us again – I guarantee you'll hear something different the second time around.