Hey healthy lady!
Today I’ve got something special for you... I asked the women in the most recent UPswing Mastermind and UPswing Momentum programs to share their top tips for getting clients as a Health Coach…and they offered up some excellent advice.
(For those that don't know, UPswing Mastermind is my stage 1 program for beginner health coaches, and UPswing Momentum is my stage 2 implementation program for coaches & heart-fuelled emerging leaders)
These are women who 6- 12 months ago were exactly where you are now… struggling to get clients, and wondering if was really possible to be make money as a Health Coach.
Not anymore! ✨ Scroll down to get their top tips for getting clients, and discover what’s been working best for them...
1. LET GO & BE YOURSELF
Sometimes we have big expectations for ourselves, and feel like health coaches need to be/act/look/take food pictures (insert whatever verb resonates with you) a certain way. I'm starting to see that the more I let go of those expectations and stories and just allow myself to BE ME, the more things flow and people are naturally drawn to me. Let go of all that isn't you and be truly, authentically, unapologetically yourself.
- Joanna Whitney, UPswing Mastermind
2. TELL EVERYONE WHAT YOU DO
I tell absolutely everyone I know what I do — and I got my first 10 clients this way The ones who are in pain keep coming back and asking questions once they know what I do, and every time I have "asked for the dance” (invited them to a discovery session) I have received a firm yes!
- Lily Potter, UPswing Mastermind
3. HAVE A PURPOSEFUL PACKAGE TO SELL
Having a package to sell has been the most productive way for me to get clients! Until I had a package I had no idea what I was really selling, or how to talk to people about it. Once I had a package and a tagline, it was so much easier talk to people about what I do, and how I could help them. Especially as designing the package went hand-in-hand with researching my target market. Once I knew what they were struggling with, I could create something that they wanted.
- Melissa Lowe, UPswing Mastermind
4. YOUR STORY IS A SUPERPOWER
Knowing that you can help someone with your own story is the key to helping others. You can’t fake empathy — and when you can relate with your potential client, the wrapping comes off them so much faster.
- Michelle Edwards, UPswing Mastermind
5. CHOOSE SINCERITY > SALESY
How do I do that, you ask? Be yourself, and offer yourself. Here's what I mean:
Be Yourself - Reflect on your skills, your passion, your purpose and your ‘WHY’ — and keep this feeling in your mind and heart. Your drive to be a coach and help others is in itself a gift to those who really need it. With that self-belief and ownership, a confidence develops and the ability to be ‘sincerely you’ is born.
Offer Yourself - This can mean talking to people you know about your work, connecting with people who you know need support, sharing your services with acquaintances, and with people you meet. Get out there as you, in your power, with your unique skills — and offer yourself to people. Offering means asking them if they would like to learn more about working with you, and about how you could support them.
Show them your sincerity and genuine desire to help them. One thing I've learnt is that many people are afraid to ask. It's when we are in our power and can sincerely offer ourselves to someone, which supports others to accept, with gratitude.
- Sally Jane Douglas, UPswing Mastermind
6. GET OUT OF SALES & INTO SERVICE
As a Mindset Coach, I believe it’s so important to know “where your heads at”. Observe your mindset when interacting and speaking with potential clients. Notice how you feel, what you say to yourself, and what you think about when talking about your services. Do you feel as if it is hard, difficult, awkward, and scary? Or is it empowering, fun, enriching, nurturing and in flow?
What you believe and how you feel sets the tone, and people pick up on your vibes! Write a long list of all the benefits you offer your clients to convince yourself of the immense value you have to share, so you can completely “own it”! :) As coaches we are here to serve and help people achieve their goals, so in my mind I don’t sell, I only serve — with a deep inner belief and certainty that I can truly help them in a positive and empowering way. When they pick up on these vibes, they start to see the possibilities and believe it too.
- Carolyn Daley, UPswing Mastermind
7. SPREAD THE WORD (AND MAKE IT EASY TO BOOK)
To get started finding clients, tell everyone you know what do, what you offer, and how you can help them — through social media, email and word of mouth. Create a simple process for them to book a discovery session. You might be surprised who is most interested, and how many people are willing to spread the word for you!
- Michelle Joison, UPswing Mastermind
8. START THE CONVERSATION
Start having the conversation. Tell people what you do — it opens up further questions, conversations and opportunities. Have these conversations with your family, friends, personal trainer, osteopath, the receptionist at the gym…even the stranger you start chatting to in the queue at Starbucks. You just never know where these conversations will take you!!!
- Melinda Benstead, UPswing Momentum
9. KEEP SHOWING UP
It might seem like no one is seeing your FB or IG posts and it can get discouraging, but keep showing up and consistently be seen. It pays off! Share about yourself, your story, your struggles, your wins. Be you, and show your ideal client your authentic self. As people start to know, like, and trust you, they'll soon be messaging you. Be patient. It doesn't happen overnight, but it DOES happen!
- Shonda Smith Palmer, UPswing Momentum
10. CONNECT TO YOUR WHY
This has been so important for me because it allows me to authentically speak to people who need my help. When times get tough or I feel busy and overwhelmed, it always helps to connect to my why and promote my services from that place of passion and service. I find clients respond to that type of authentic, ‘from the heart’ communication and message.
- Christina Tidwell, UPswing Momentum
11. SPEAK TO YOUR TARGET MARKET
My top tip is to really understand your target market and speak to them through all your social media, newsletters. blogs etc. It’s hard sometimes to not want to speak to everyone, but knowing your target market and focusing on them only has been my biggest breakthrough.
- Melanie Hansen, UPswing Momentum
12. KNOW YOUR TARGET MARKET
Know your target market better than they know themselves. Don't just understand their pain points but talk about it in their words. Do market research. Make sure what you are offering is something they would find irresistible. And lastly, be consistent with talking to them — even when it feels like nobody is watching!
- Amanda Pickering, UPswing Momentum