As entrepreneurs, we know it takes hard work and persistence to build a successful personal brand. One of the most important things is to build a positive reputation, particularly in public relations (PR).
Your reputation is what people say about you when you’re not around. It is what gives you a competitive advantage, and can help drive business and sales.
PR is all about reputation and reputation is everything to a personal brand. It enables you to share your vision with customers while building your profile and influence.