health coaching target market

How To (Finally!) Choose Your Target Market

Being able to identify your Target Market is one of THE KEYS to building a successful Health Coaching business.

And it makes a world of difference to your sales when you truly know WHO you are talking to, and who you are creating your Health Coaching services for.

BUT this topic is often misunderstood (and maybe over-complicated!).

So in this video, I get suuuuper personal, sharing my own rollercoaster health journey, and an anxiety attack I had earlier this year — all to make the topic of target market a little clearer.


Watch it now to learn:

  • The KEY things you DO need to know about your target market… 🤓

  • On the flip side - what you DON’T need to know about your target market! (This is where I see a lot of people over-thinking, wasting time, and getting stuck…) 🤯

  • How to FINALLY feel confident choosing yours… 😍

  • Plus, have a peek behind the scenes of an UPswing Mastermind Coaching Call! 🤭

How To Build An Email List Of Raving Fans (using LeadPages) For Your Health Coaching Business

Hi beauty,

Do you feel like no one is listening when you are looking for health coaching clients?

Like no one really ‘wants’ what you are offering?

Like people go cross-eyed when you tell them you’re a ‘health coach’

And if you are really, really honest, the only people you are really talking to are your family anyway….

Where are those masses of ‘raving fans’ you’ve heard other coaches brag about?

Health Coach Success Stories (Are YOU my next Success Story?)

If you're a health coach wanting to turn your hobby into a thriving business, then this is where you want to be.

Not only do I talk about all things health coaching on my blog, but we have an amazing tribe of health coaches and wellness entrepreneurs getting help and supporting each other in my free Facebook group, The Healthy Wealthy Society.

And then there is my popular, UPswing Mastermind.

So what is UPswing Mastermind all about?

How Important Is Target Market Really?

Working out your target market is one of the essentials I cover in my UPswing Mastermind Program. In fact, it’s where we start off.

Every decision you make in your business relies on the intimate knowledge of WHO YOU WANT TO SERVE – knowing who they are, what they love, what keeps them up at night, what they’re eating, reading, watching.

Andrea came into the Upswing Mastermind with her health coaching hat on after recently graduating from IIN Health Coaching School.

She had 2 clients, but says she just didn’t know what she was doing. She had put in work to launch her website, but hadn’t spent a great deal of time defining her target market.