health coaching clients

How To (Finally!) Choose Your Target Market

Being able to identify your Target Market is one of THE KEYS to building a successful Health Coaching business.

And it makes a world of difference to your sales when you truly know WHO you are talking to, and who you are creating your Health Coaching services for.

BUT this topic is often misunderstood (and maybe over-complicated!).

So in this video, I get suuuuper personal, sharing my own rollercoaster health journey, and an anxiety attack I had earlier this year — all to make the topic of target market a little clearer.


Watch it now to learn:

  • The KEY things you DO need to know about your target market… 🤓

  • On the flip side - what you DON’T need to know about your target market! (This is where I see a lot of people over-thinking, wasting time, and getting stuck…) 🤯

  • How to FINALLY feel confident choosing yours… 😍

  • Plus, have a peek behind the scenes of an UPswing Mastermind Coaching Call! 🤭

How To Create Your Dream Workday As A Health Coach (Jennie’s story Part 3)

By now I’m sure you feel like you’re Jennie’s best friend. So do I!

She's taken us on a bit of a rollercoaster ride (part 1), hasn't she? The fact she’s allowing me to tell her story so you can really learn from her journey shows how deeply Jennie cares about transforming people's lives.

Previously we spoke about how Jennie grew her business too quickly (part 2) by making the biggest mistake I see all health coaches make, and that’s not packaging up your services.

Selling one-off sessions and working for an hourly rate is a one-way ticket to Brokeville and burnout.

How To Hit $5,000 Months As A Coach Without Burning Out! (Jennie’s Story Part 2)

Remember Jennie, our lovely health coach who grew her business too quickly by making the biggest mistake I see all health coaches make? (If you didn’t get a chance to read Jennie’s story, see my previous post 'Jennie's Story Part 1: How Jennie overcame every obstacle in her Health Coaching Business'.)

In my next post, I'm going to share with you just how Jennie turned her business around and is now able to work 1.5 days per week while earning $5,000 per month (and counting).

A few of you have reached out to share your similar experiences, and some of you have let me know you’re starting out and are worried about making the same mistake as Jennie, so I’m going to share with you what that biggest mistake is, so we can all avoid it once and for all.

How Pam Doubled Her Income As A Health Coach

Today I want to share with you Pam’s story of how she took her coaching business from side hustle to a full-time job earning her double what she used to in her consulting job. She earnt $4k her first month full-time, even though she took time off for a vacation!

Let’s dive in!

Pam is a weight loss coach for women in corporate jobs who are busy and tired, and more than likely have adrenal fatigue without knowing it. Pam works with them to break the diet cycle: “Most have tried every other diet out there, and I want to teach them how to break the diet cycle and just eat real food,” she says.

How Important Is Target Market Really?

Working out your target market is one of the essentials I cover in my UPswing Mastermind Program. In fact, it’s where we start off.

Every decision you make in your business relies on the intimate knowledge of WHO YOU WANT TO SERVE – knowing who they are, what they love, what keeps them up at night, what they’re eating, reading, watching.

Andrea came into the Upswing Mastermind with her health coaching hat on after recently graduating from IIN Health Coaching School.

She had 2 clients, but says she just didn’t know what she was doing. She had put in work to launch her website, but hadn’t spent a great deal of time defining her target market.

Booking Systems For Your Health Coaching Business (+ How You Can Take Client Payments!)

When you’re setting up your successful Health Coaching business, it pays to have a booking system in place that will keep you from playing email tag with clients, or double-booking yourself.

(By the way, it is absolutely FINE to start out with Google Calendar if that’s what feels comfortable for you.

I’d love to share with you a couple of booking systems that might suit you and where you’re at in your business (And at the end of this blog post, I talk about what method I personally use to take client payments).

3 Little Things That Can Make A Huge Difference In Your Business

I was super happy this week when Facebook (finally) agreed to change my Facebook page name over from 'Fuel Urban Wellness' to 'Amanda Jane Daley' (happy dances all around).

Just having the correct name on that page feels like I've come home - it feels like it's actually mine again and I am loving playing in there with lots of new business inspiration for you all.

One of the first posts I put up on that page after the change over has caused great conversation and a lot of likes this week, so I wanted to let you in on the chatter.

5 Tips For A Healthy Business Entrepreneur Mindset

I love talking about the importance of keeping your entrepreneur mindset sharp and connected for opportunities in your business, but how can one exactly do that?

It’s so important to keep yourself healthy to maximise your ability to shoot for the stars in your life and business. And wellbeing starts with you.

I first discovered some of the biggest learnings in wellbeing from Tony Robbins and it completely shifted my mindset on the link between health and big success.

The following are ideas that have been researched and developed to help you keep a healthy mindset.

Facebook Ads Made Easy

We’ve all seen the ads that pop up in our news feed and some of them can be pretty annoying right? So how do you create a Facebook ad to attract your tribe, traffic and potential customers without turning them off?

When advertising on Facebook, the dynamics of traditional marketing are turned upside down.

Most of us don’t have the budgets to splash out on a social media agency to create our ads, so these are our top tips to advertise your brand in the Facebook jungle:

How I Relax & Restore My Energy When Business Is Busy

After a busy start to the year, I have been taking some time to focus purely on my 2 wonderful UPswing Mastermind groups and my own self-care. (Related post: 7 Self-Care Tips For Entrepreneurs (Lessons From My Restorative Retreat))


The UPswing Mastermind sold-out again quickly in February with the program doubling in size this time around and the driven health coaches who said yes this year are certainly DRIVEN!

Some are experiencing the joy of true clarity on their target market, some are celebrating their first paying clients and a couple of ladies are already on track for $5k and $10k months only 5 weeks into the program – seriously amazing!!