Health coaching target market

The Ultimate Guide To Finding Your Target Market For Health Coaches + Wellness Entrepreneurs

Hey healthy ladies!

In this deep-dive blog post, I’m going to walk you through EXACTLY what to do to get crystal clear on your target market as a new health coach.

So, let me walk you through my step-by-step process for doing just that!


INTRODUCTION: Why do I need a target market?

Businesses that don’t have a clear target market often have trouble attracting and converting clients; take longer to be seen as leaders in their field; and struggle to grow their email lists and income.

Here’s what knowing your target market can do for you:

How To (Finally!) Choose Your Target Market

Being able to identify your Target Market is one of THE KEYS to building a successful Health Coaching business.

And it makes a world of difference to your sales when you truly know WHO you are talking to, and who you are creating your Health Coaching services for.

BUT this topic is often misunderstood (and maybe over-complicated!).

So in this video, I get suuuuper personal, sharing my own rollercoaster health journey, and an anxiety attack I had earlier this year — all to make the topic of target market a little clearer.


Watch it now to learn:

  • The KEY things you DO need to know about your target market… 🤓

  • On the flip side - what you DON’T need to know about your target market! (This is where I see a lot of people over-thinking, wasting time, and getting stuck…) 🤯

  • How to FINALLY feel confident choosing yours… 😍

  • Plus, have a peek behind the scenes of an UPswing Mastermind Coaching Call! 🤭

How To Use Social Media To Get PR For Your Business

Collecting ‘As Seen On’ media logos for their website is a huge goal for a number of coaches in the health and wellness space.

When a potential client logs onto your site and sees that you’ve been featured in major media like SELF, SHAPE, or mindbodygreen, you build instant trust and credibility in your brand. Not to mention that editorial coverage in these kinds of publications is typically free!

But without a personal publicist on hand, how can you go about getting this kind of media coverage for your health coaching business?

Entrepreneur Mindset: When You Feel Like You've Been Thrown Back In The Trenches

There is an odd phenomenon that I have witnessed over and over again when mentoring new health coaches.

It’s what I call being ‘thrown back in the trenches’.

This came into play recently with my UPswing Mastermind students. They were all diving deep into their ideal client/ target market. And things were starting to surface. Wobbles were starting to show.

In the group Laser Coaching calls, I was being asked what was going on – why this felt so uncomfortable.

3 Keys To $5k Months As A Health Coach

Just a few days ago, I hosted an amazing training session where I shared my $5k per month plan. The response has been great. So many people came along to the call, and so many health coaches have been sharing their journey.

But some people missed out - so I’ve decided to do an encore and this time I’m keeping the replay up!!

Just watch it below or head on over to YouTube to watch it there.

How Important Is Target Market Really?

Working out your target market is one of the essentials I cover in my UPswing Mastermind Program. In fact, it’s where we start off.

Every decision you make in your business relies on the intimate knowledge of WHO YOU WANT TO SERVE – knowing who they are, what they love, what keeps them up at night, what they’re eating, reading, watching.

Andrea came into the Upswing Mastermind with her health coaching hat on after recently graduating from IIN Health Coaching School.

She had 2 clients, but says she just didn’t know what she was doing. She had put in work to launch her website, but hadn’t spent a great deal of time defining her target market.