A conversation over lunch today reminded me of the golden rule of being a coach and entrepreneur.
"You do not need to be all things to all people"
In fact, we really only want to be building businesses which we LOVE in every way - and that includes only working with ideal clients.
Every Health Coach has a unique service to offer. And you’re not only offering guidance on health and wellness. You’re giving of yourself to the clients who come to you. Because of this, you don’t need to be all things to all people - you just need to be YOU.
By taking the time to figure out your ideal target audience, you’re able to zero in on the people who are going to benefit most from what you have to offer.
The more you can drill down into the specifics of who your ideal target audience is, the more they’ll feel like you understand them.
If you can make them feel like you’re speaking directly to them, you’ll be the one they feel has the best solution for their health and lifestyle aspirations.