professional coaching

How to get PR Using Social Media

How to get PR Using Social Media

Collecting ‘As Seen On’ media logos for their website is a huge goal for a number of coaches in the health and wellness space. When a potential client logs onto your site and sees that you’ve been featured in major media like SELF, SHAPE, or mindbodygreen, you build instant trust and credibility in your brand. Not to mention that editorial coverage in these kinds of publications is typically free! But without a personal publicist on hand, how can you go about getting this kind of media coverage for your health coaching business?

There are a lot of myths around getting featured as an expert in the media, but the truth is you don’t need to hire fancy, expensive PR or pay thousands of dollars for access to a media database. With a bit of social sleuthing, in just 10 minutes a day it’s totally possible to find and establish media relationships that can build buzz, brand awareness, and ultimately lead to press coverage that puts you in front of your perfect target client.

Wanna know a secret that not a lot of publicists want to share?

Between Twitter, LinkedIn and Google, you can pretty much find and connect with any media gatekeeper, whether that’s a journalist, editor, writer, blogger or producer. Establishing relationships with these individuals is the perfect first step, before pitching yourself or your brand for coverage. Once you’ve decided on your desired media outlet to get coverage in, here are the next steps you’ll want to take:

Find and Follow

  • Follow your target media outlet on social networks – like their page on Facebook, follow them on Twitter, Instagram, Snapchat and any other relevant network

  • Figure out exactly which editor or producer covers health, nutrition or lifestyle content. An easy way to do this is to do a google search and review the content they’ve created in the past

  • A lot of people overlook the handy-dandy search function in Twitter. For example, if your goal is to get featured in Shape magazine, type ‘nutrition editor Shape’ into the search bar, and then click on ‘Accounts’. Editor Marnie Schwartz comes up and you’ve found your contact!

  • I always recommend creating a private Twitter list to find and follow all of your target contacts and check it daily – media often use Twitter to share their latest content and reach out looking for sources.

Engage and Befriend

  • Make a point of engaging with the media on your private Twitter list daily – whether that’s to retweet their content, answer a query they may have, or comment on their latest articles. Consistent engagement definitely does not go unnoticed! Who doesn’t love when someone champions their work?!

  • Are they tweeting about something personal? Maybe sharing a picture of their pet or news about their kids at school? Comment on that too! One of my BEST media relationships came from bonding with a national newspaper editor over a mutual love for our cats – not only did we connect based on that, but my clients got featured in her section of the newspaper every few months because our relationship moved from professional to personal (we’re still great friends six years later). Whenever she needed health content, since we were friends she was happier to feature me and my clients over a stranger’s or from a cold pitch


  • Now that you’re engaging with these sources semi-regularly from a genuine and authentic place, you have an in to make a pitch, whether that’s being interviewed as an expert or suggesting a story that would be super informative to your audience, highlighting your business where it fits into the story

Getting featured in the media isn’t reserved for a special few – social networks make it super easy to find every health and wellness coach to connect with the right contacts and get positioned for media coverage. The beauty about press features is that media tends to beget media, get coverage once and your next press opportunity will be easier to secure!

Curious what to do and what specifically not to do when engaging with the media? Get the Dos and Don’ts of Making Media Friends Using Social Networks here


Lisa Simone Richards


Lisa Simone Richards is a publicity expert for fitness, health and wellness-preneurs who want to see themselves and their businesses featured in magazines, on TV and around the web. As the principal of PR agency Vitality PR & Communications in Toronto and the creator of Make Media Friends, an online PR school for health, fitness and wellness entrepreneurs, she’s here to teach you how to connect with the right media personalities and use the power of publicity to get your brand in the spotlight and attract your perfect clients. Learn how to do it the right way with social media with this checklist!


What I learnt from Oprah

What i learnt from Oprah


I took Natasha my assistant to Oprah Winfrey here in Sydney in December.

WOW – now Oprah is one BIG inspiration!!

What an honour to see her in person.

Watching Oprah share her life story, she reminded me of the truth that greatness happens to those who are the most unlikely candidates.

Like you and me, Oprah was not born into wealth or fame.

Instead, she learnt from an early age to listen to the whispers from the Universe. The little messages or signs that are guiding us all every single day – guiding us to the path we are born to follow.


Oprah shared one thing she knows for sure:

You are here for a reason. You are here, on earth, with a PURPOSE.   

And the Universe sends you signs – all the time!   

This has been my experience over the last 10 years in my life also…  

At first I didn’t trust the signs, the whispers. And yet slowly but surely, I not only started to notice them, but started to follow them.  

I started to TRUST, and wow did life unfold beyond what I could have ever imagined.  

If you have been following along with these emails, wondering if UPswing Mastermind is right for you, then I invite you to listen to that whisper.  

You are here for a purpose, and only YOU can choose to follow the gentle ‘nudges’ that are guiding you all the time.  

We begin in just a few days, so NOW is the time to take action.  

There is absolutely no obligation when you apply.


I’ve been hearing from many of you that you would LOVE to join the UPswing Mastermind but do not have the money for the investment.

I have been thinking about this and truly want to support as many of you as I can who KNOW that this work is their purpose.

And so for just 48 hours ONLY I have opened a low-cost, 12-month Special Payment Plan.

You can now join UPswing Mastermind from just $565!

I’ve never offered this before, and it is strictly for 48 hours only.

So if this happens to be the sign you have been waiting for – jump on it right away – I only have limited spots left to discuss the opportunity!

So if something is calling to you about this program, I highly encourage you to trust your intuition and fill out an application, and we’ll jump on a call in the next couple of days to discover if the program is a fit for you.  

Learn more & apply now (limited spots left!)>>  

I look forward to supporting you to create a life and biz beyond your wildest dreams.    

Here’s what a few of our past participants have to say about the UPswing Mastermind...   

“[Before working with Amanda] I was scared to put myself out there. Now I’m getting consistency with new clients, which feels great. In the 3 months I have been in the Mastermind I have doubled my revenue compared to the 3 months prior. And I have to say I'm thrilled!”

— Emma Polette, Australia

“Within weeks of joining the mastermind, I went from giving away my services for free to enrolling 20 paying clients in my online detox program. Within a month I signed my first one-on-one client.   

Paying clients aside, the biggest win for me is in the belief I now have in myself as a coach. I have officially left my previous career, knowing that I can earn consistent income as a coach. I don’t think I would have done any of that without this program!”

— Cara Rice, Canada

“I want to tell you that your Mastermind program is seriously awesome – the value is fantastic. I'm getting more out of this program than I did last year working 1:1 with a business coach – at a fraction of the cost. The community is insanely supportive and I've really connected with the other Mastermind members. Thanks again for everything you do – it is seriously a gift.”

— June Melia, USA

>> Apply Now <<


How I relax + restore my energy when business is busy

How I relax and restore my energy


Sorry I’ve been a little quiet the last few weeks. After a busy start to the year I have been taking some time to focus purely on my 2 wonderful UPswing Mastermind groups and my own self-care.
The UPswing Mastermind sold-out again quickly in February with the program doubling in size this time around and the driven health coaches who said yes this year are certainly DRIVEN!
Some are experiencing the joy of true clarity on their Target Markets, some are celebrating their first paying clients and a couple of ladies are already on track for $5k and $10k months only 5 weeks into the program – seriously amazing!!
For those who have messaged me to let me know they just missed out on the program last month, you can join the waitlist here for the next round of the UPswing Mastermind >> 

Dates are not confirmed but due to the number of requests coming in, I'm looking to see if I can start another group in a few months time.
In the meantime – my support is available to each and everyone of you on a daily basis over in my UPswing Health Coaches facebook group – if you haven’t already joined us, jump over and do so right now >>
In my business I tend to work in cycles and season - it's a key value for me to take both massive inspired action and equally to create space to relax, rejuvenate, receive and be inspired.

With this extra space to reflect over recent weeks, I’ve been thinking a lot about the importance of Wealth in building a freedom-based business.
I notice that any talk of Wealth can often be misinterpreted (or quickly judged) as being about the 'selfish' need for Ferraris and Gucci. For those who follow me, you will know that my approach to Wealth is quite different to that and in fact I view Wealth as an aspect of our Health. (Not saying that Ferraris and Gucci are bad either btw)
Grasping this concept was such a game changer in both my life and business - and honestly sometimes it scares me how many people would have missed out on building their own business if I had remained in my old mindset of playing small and thinking money wasn't for me.

** For an AWESOME view on how Wealth is related to our Highest Purpose and Health – I encourage you to read Marianne Williamsons ‘Law of Divine Compensation’ **
Last weekend I took a long weekend with my husband for some R&R.
As I drove to pick him up on Friday afternoon it really hit me - ‘THIS is wealth’!  Wealth is never about the physical money itself – for me it is having full freedom to enjoy that which truly makes me feel alive.
In this instance, the freedom to decide last minute on a Friday to take 4 days off. The freedom after buying my car last year to physically be able to do this. The freedom to stay in a great hotel and eat healthy food all weekend and relax in nature, the sun and the ocean.
And just how great I felt after that break to come back and be of highest service to all of my awesome clients this week as a result!
Massive self-care and fun are vital parts of any Health Coaches journey!! It is non-negotiable if you want to live your best life and inspire others to do the same.



For anyone who lives in Sydney like I do, here are my personal recommendations for a mini-break to Terrigal on the Central Coast:

Terrigal Beach on NSW's Central Coast has become my favourite weekend getaway destination over the last year. I love that it is only 90 minutes drive from Sydney, has beautiful beaches and the cafes are not only plentiful but full of super healthy options.

I don't know about you but when I go away I want to come back feeling refreshed and rested, not worse from the lack of healthy food options - hence why Terrigal has become my getaway spot of choice.

My Favourite Spots:

Terrigal Ocean Beach Resort -

Modern, clean and quiet and the pool and hottub area great for lazing away the afternoons. 15 minutes walk to the main shops and cafes was the perfect distance to keep up some movement all weekend.

Bella Natural Food Co -

Great smoothies, cabinets of food-to-go, organic produce and a full breakfast and lunch menu. I had the Quinoa Waffles with Blueberries and Coconut Icecream :)

Pocket Bar -

Bordering on the 'too cool for school' clientelle, the food and drinks make it well worth an afternoon at Pocket Bar. While I only tend to drink Alcohol about once a month, the 'Totes Organic Mate' Cocktails made of Quinoa Vodka and Coconut Water went down nicely with the Gluten Free Duck Crepes. The perfect late-afternoon spot to kick back and people watch from the outside tables right in the middle of town.

Bombini -

Cosy and cute, we could've been tucked up in a Bali Villa but instead were just a 5 min drive from Terrigal at neighbouring Avoca Beach. Sunday Evening Roast doesn't get much better than at Bombini. Fresh homemade Gluten-Free Bread with Local Olive Oil, followed by the most delicious Roast Pork and their house specialty dessert. 

I hope wherever you are in the world you step into your own version of wealth and freedom this weekend, refuelling yourself for an awesome week ahead.

Let me know in the comments below how you're spending your time this weekend.

Amanda x


Let your light shine as a Health Coach

Let your light shine as a health coach

As I launch my brand new blog to the world today, I set the intention for both myself and every Health Coach in this community to be willing to shine our lights and demonstrate a new world of possibilities. Overcoming the fear of judgement from others and stepping into our truth regardless is what will create a true ripple effect in the world of health via health coaching. 

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, 'Who am I to be brilliant, gorgeous, talented, fabulous?' Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It's not just in some of us; it's in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” 
― Marianne Williamson