Health coaching

NEW - Free Biz Training Course!

New Free Biz Training Course


Let me set the scene for you:  

You’re finally in control of your Health Coaching business, making as much money as you could in an office job (hopefully more!), coaching your dream clients and changing lives like you've always dreamed you would.

Life is just how you imagined it, and you’re in the best space you’ve ever been when it comes to your own growth and higher purpose.  

Fade in scene to you sitting reading this email...

You’re probably thinking, yes, that’s a nice image, but I just don’t see how I can get there from HERE.

Well - I’m going to take you through the steps I’ve taken hundreds of health coaches around the world through so that you, too, can start earning $5K a month.

All in an exciting new way!

I've just created a brand new 3-part Video Training Series just for you.

I want to share with you everything I’ve learned. Because I know, with the right tools, you can do it.

Sound like something you’d like to give a go? I’d love you to!

> Watch the first video here - it’s about 25 minutes long.

BTW - The pic above was taken checking my hair and makeup before filming you these videos - I want you to get an honest look behind-the-scenes of building your Health Coaching business - not just the fancy finished products online - yup, this training is going to give it to you straight!

Inside the first training, I share:

  • How to connect to your true worth as a Health Coach to deliver massive results for your clients

  • How to design Purposeful Packages that fuel you, your clients and the world

  • The 3 Keys new Health Coaches MUST take when getting started that is not taught in any health or nutrition training program.

Here’s the thing, this video is going to give you some of my most honest opinions and insights into what’s holding Health Coaches back from those $5K months.

I'll be keeping this training series really REAL. You won't be hearing any glitzy promises of overnight success or internet stardom - but you will be hearing what is truly possible for you right now if you choose to take action.

Plus I'll be sharing very practical tips on what you can start doing today and examples of other new Health Coaches just like you who have made this work for themselves.

This video is the beginning of a powerful change in your health coaching business. I don't say that lightly. I mean it. 

This video is what you’ve been waiting for.

So, will you give me your undivided attention while you take in everything I have to say? And I promise to deliver powerful information that will start you on your journey to creating an environment where you can be stress-free; where you can work on your own teams, achieve your higher purpose, and change lives around you. Sound like a win-win?

Enjoy the first video. It will resonate with you. I just know it!

Watch it HERE.

Let's do this together, starting now.

P.S. I am also working behind the scenes right now to create an exciting new way to kickstart your business in a fraction of the time and investment than has ever been available before. Registration will open two weeks from today and I wanted to give you a sneaky heads up.

Circle the date: October 13th.

Why? Because there’ll be a limited time EARLY BIRD offer that you don’t want to miss. I’ll remind you when it’s time to take action and sign up. But go ahead and pop that date in your calendar.

In the meantime, please enjoy the free $5K month videos … like the one I shared today! 

Creating these videos for you has meant a lot to me. I know what it feels like to be where you are now, and I want to share how I created my successful Health Coaching business with every single person who’s ready to do the same. They come from my heart   :)


4 Ways to Identify Your Health Coaching Target Audience (aka Dream Clients)

4 Ways to identify your health coaching target audience


A conversation over lunch today reminded me of the golden rule of being a coach and entrepreneur. 

"You do not need to be all things to all people" 

In fact, we really only want to be building businesses which we LOVE in every way - and that includes only working with ideal clients.

Every Health Coach has a unique service to offer. And you’re not only offering guidance on health and wellness. You’re giving of yourself to the clients who come to you.  Because of this, you don’t need to be all things to all people - you just need to be YOU.

By taking time to figure out your ideal target audience, you’re able to zero in on the people who are going to benefit most from what you have to offer.

The more you can drill down into the specifics of who your ideal target audience is, the more they’ll feel like you understand them.

If you can make them feel like you’re speaking directly to them, you’ll be the one they feel has the best solution for their health and lifestyle aspirations.

I believe that identifying your ideal client is one of the biggest keys in building a successful coaching business. This topic is often misunderstood, but it really does make the world of difference when you truly know WHO you are talking to and who you are creating your health coaching services for.

4 Ways to Identify Your Health Coaching Target Audience (aka dream clients):

1. Start with your story

Every experience you’ve had in your life so far has led you perfectly to your decision to become a Health Coach, right? What’s your story?

Mine is an adrenal fatigue diagnosis after 15 years of sacrificing my health at the altar of corporate advertising; a diagnosis that led me to discover more about the effects of stress and over-work on our bodies, and in turn awoke a desire in me to guide others to optimum health.

If you’re interesting in reading more about my story, you’ll find it HERE.

Has this post been helpful? I created a free workbook to help you learn how to identify your health coaching target audience in 4 simple ways! Click the button below to get it right now.



Back to your story: ask yourself what you would have paid for if it were on offer during your health challenge. Which experts were you following at the time? What books or magazines were you reading?

You’ll find your target audience will more than likely be very similar to you, so you’ll find invaluable clues to who they are in your own story.





2. Look to your unique area of Health Coaching to find who’s likely to pay for your services

The area you’re most passionate about as a Health Coach will point you in the direction of the types of people you’d have solutions for.

Let’s say your focus is weight loss: What type of person would want to lose weight? New Mums, or singles, or newly-engaged women?  What age would they be?

Go ahead and make a list of everyone you think would be looking for what solutions your area of Health Coaching could offer.

3. Identify your target audience’s desires

Your target audience is more than just the subject of their health. By creating a picture of what their whole life looks like, you can get a pretty good idea of who they are.

For example, if you’re thinking of targeting single women in their 30’s, think about what else is going on for them, aside from wanting to lose weight (in keeping with the above example).

What would bring her happiness? When would she feel a sense of achievement and satisfaction? What makes her feel good about herself? What does she prioritise over everything else?

Don't forget to get your FREE workbook to help you learn how to identify your health coaching target audience in 4 simple ways! Click the button below to get it right now.



4. Dig deeper into your target audience and find out what they’re really looking for

This is where you have to research, and then research some more! You need to get into your target audience’s heads to find where their pain points are, and what motivates them. It’s important to know what they want to achieve and what they’re willing to pay for it, too.

Based on everything we’ve talked about so far, you might already have a good idea of who you want to target.

To get to know them better, try some of these avenues:

Get on Facebook and participate in groups. Notice what people are talking about. Read what they’re commenting on and what questions they’re asking.

Talk to people. has a ton of groups that you can join in your area to mingle with like-minded people and find out what they’re into. There are groups for singles, and there are lifestyle groups. There are groups for business, and groups for mums.

Hang out at your local health, or organic food shop. Listen to what questions people are asking. Ask your own questions:  find out from the store owner what’s most on people’s minds, or what type of people are buying products that tie in with your area of Health Coaching.


BONUS TIP: You are going to want to know more about your ideal client than she possibly even knows about herself. Finding out this level of detail is what will really help you to connect in a deep and authentic way in which your ideal client will respect and enjoy. Nothing is worse than a business owner who 'assumes' they know what their ideal client wants, but hasn't gone the extra mile to really care enough to find out. Your ideal client knows what she wants, never be afraid to ask her directly.!


Once you have your ideal client nailed, the next step is to define your solution for your Health Coaching business which provides them the benefits they are looking for. Hint: once you’ve figured out your target audience, your solution becomes very clear.

I' love to hear in the comments below who your ideal client is and which of the steps above you are going to take to get to know them even better.

Amanda xx

BTW - Are $5K months on your wish list for your business? Click HERE and I'll send you direct access to my signature video, “5 Steps to $5k Months as a Health Coach”.


6 Definitive Steps to Getting Started as a Health Coach

6 Steps to Getting Started as a Health Coach

I’m excited to share my take on the steps to getting started as a Health Coach. It’s a question that everyone asks once they’ve made the decision to turn their passion for wellbeing into a successful and rewarding business.

Not long after the excitement of deciding to become a coach, along comes a whole wave of new information to learn about how to actually run a coaching business.

We can hardly open our computers these days without being bombarded with a million and one conflicting tips on how to get started and a bunch of overnight success stories leaving us all feeling like somehow we’re missed the boat and might as well give up before we start.

I want you to know that there is no hurry and there is plenty of room for you too. You have an important message to share with the world and in right time you too will be making the impact (and money) you desire.

While I want to dispel the myth that your business should magically bloom overnight, I equally want to gently remind you that standing on the sidelines in overwhelm is helping no-one.

So below are the 6 steps I recommend you take right away to set the foundations for your business in a way that will bring you long-term joy and freedom.

6 Definitive Steps to Getting Started as a Health Coach



Believing you can be successful at what you’re being called to do is a powerful first step.

Beliefs are thoughts that you keep thinking. If you change your thoughts about something, your beliefs shift, too.

If you’re having trouble with this, make a list of 5 or more things you’ve done well in your life. Give yourself that confidence boost to stay on track.



Yes, health and wealth do go together in the same sentence! You can create the life you want through your health coaching business, so don’t sell yourself short when you’re thinking about starting out.

If you have a vision board, start filling it up with pictures and words about what you want your life to look like. This will help keep you focused on WHY you’re doing this (you’re not only changing other people’s lives; you’re changing your OWN life). 

Read about How Much You Can Charge as a Health Coach to get an idea of the value you’re going to be adding to clients’ lives, and how much that’s worth to them. 





Follow a Health Coach (or as many as you like) that you admire, and take a look at what makes them successful.

Ask yourself what they are doing well, or who they are being, that makes them a success. Do you believe you have any of these qualities and attributes? By affirming you have these, you’re strengthening your belief in your own success.

There are many amazing health coaches rocking it out right now, all in their own unique way - here are a couple of inspiring ladies to get you started:
Sarah Jenks
Tamsin Casey
Rachel Sizemore
Isabel Foxen Duke


Get clear on what you want to achieve as a Health Coach. If money and failure weren’t an option, what would you want to achieve?

Once you’ve written down your goals (no matter how far-fetched), chunk them down into smaller goals with action steps that you can take to get there.



Declare publicly (or at least in your inner circle) what your plans are. By telling others what you’ve decided to do, you will feel accountable. How awkward is it when people keep asking you how your plans are going, and you’ve done nothing about them?



Momentum needs a consistent flow of energy, which is most powerful in the form of action. Make sure you’re doing something, anything, that’s moving you toward your goals around being a Health Coach.


So there you have it, the first 6 steps to master when starting your coaching business.  I'd love to hear in the comments below which step you are ready to master.

If you are looking for solid support as you get started on these steps, I walk my clients through these in great detail in my UPswing Mastermind which is the ultimate way to build your business. Doors are currently closed for the UPswing Mastermind until 2016 but you can join the waitlist here to be the first to hear when doors open.

In the meantime, pop on over to my Healthy Wealthy Society facebook group to connect with me and many new like-minded friends who are building their coaching businesses too.