Marketing is essential to any business, brand and service. Done well, marketing will be the pivotal link between you and your potential clients. In fact I will argue that if you don't learn to get your message SEEN by those who need it, you are doing them a disservice.
They can't magically know you exist if you don't first tell them.
No marketing = no clients = no healing.
With many, many options out there for marketing, advertising and promotion, what strategies should you focus on for the biggest bang for buck?
1. Engage, lead and educate
People are online for a reason – they want to engage. They also want to know about your product or service, so ensure you make it easy for them to find our more information about what you offer. This is relevant for current clients and also potential clients – the opportunity to cross sell is massive. For example, if you’re promoting a health coaching service, why not add content regarding the benefits of corporate wellbeing workshops?
Educating your audience on the extra services you offer and the benefits to them, will increase your sales and you won’t miss an opportunity.
2. Call to action is essential
This is one of the most important tools of marketing – you MUST make it easy for clients to take you up on an offer. This may sound obvious but many businesses don’t do this effectively. What might be obvious to you on what people need to do, doesn’t mean it’s obvious to your potential clients!
Clear clutter on your website or emails to avoid any possible confusion. How many times have you visited a website to purchase something only to get side-tracked by something else on the site, then you forget about what you were actually there for and the sale has been missed by that business!
Review your marketing material, emails and website – are you making it obvious? Are you communicating clearly and specifically to a client what they need to do in order to buy your product or service?
3. Everyone loves a freebie
Bonuses are king in marketing – everyone loves something for free. This one action can significantly increase your sales proposition and boost your sales database.
Is there something extra you could offer your audience? An additional item that would increase the value of the sale for both the client and you?
For example, if you’re a personal trainer selling sessions on your website, maybe add a free downloadable exercise planner. Think about your audience and what they would love as an add on product to really make your sale unbeatable value.
I'd love to hear in the comments below what key marketing actions you choose to focus on in your business? Do you love marketing? Or still working to embrace it?