To be the best, you have to learn from the best

To be the best you have to learn from the best


Ash was half way through her IIN training when she joined UPswing Mastermind. She had left her corporate job 6 months before to purely focus on coaching.

I had been following Amanda for some time and one day I got an email about a webinar training happening that day. I felt such a pull to join the webinar. An hour into the webinar, I said, ‘I’m absolutely signing up for this [Mastermind]. It’s definitely the next step I need to take.’”

I was surviving solely on redundancy money and I still had 6 months to go at IIN, but was looking for the next step,” says Ash.  “I am the biggest advocate for continual learning; for always having a mentor and taking things to the next step."

The main thing I remember thinking at the time was, ‘If I don’t do this what am I going to do?’ I wanted to be pushed further.


For me personally I have always committed to excellence in my business, and part of that standard includes ensuring that I am always learning from the best mentors I can find, to pass that on to my clients.

This year I am working with someone I believe to be one of the best in the world in online marketing, and only a few weeks of being mentored by him I have grown leaps and bounds already - with the ripple effect already showing in my clients results too.

And I believe that I attract clients who are also committed to excellence. As coaches we tend to attract (and enjoy working with) like-minded people.

You just don’t know what you don’t know don’t know when starting out” says Ash. “I knew I couldn’t do it on my own."

For example: I don’t have a marketing background. I would just be going off what made sense, but there are so many ideas that are taught in the Mastermind. I couldn’t come up with them on my own."

I may have only gone down online [marketing] – fallen into the trap of ‘build my site and clients would come’.  What I’ve learnt from the formulas we’ve received in the Mastermind is incredible!”

When we’re starting or growing a coaching business we see pretty websites and hot looking Facebook ads, and we can easily fall into the trap that if you copy what that person is doing you’ll have success. 

But you don’t know what success they’re getting. You have no way of telling how well their Facebook ads are performing, or how many clients they are signing up from their website. 

You need to UNDERSTAND what you’re putting out there, not just copying it. It’s about how you’re speaking to people - what you’re saying - instead of emulating what someone else is doing. And it’s through having a mentor who’s at the top of their game give you the tools that you get REAL success.

I wouldn’t have known where to find that information,” says Ash. “The script books, email script books, ways to get clients – different ways you may not have thought were possible."

I possibly would have given up because I would have been wondering why it wasn’t happening.” 

Ash is someone who’s always known that understanding and being clear of where you want to be with your business is important. 

For me, I want the 6 figure business doing Health Coaching, so I need to do stuff to get me there,” she says.

“I don’t have the knowledge and the skills to get me there. For me it was about finding the best in the field and being trained by them. Finding somebody who has done it and being trained by them. To be trained by the best person I can find. Immerse myself in it."

UPswing Mastermind has blown me away. It has to be something you feel ready for. It’s a huge commitment, and you get out what you put into it. I remember thinking from day one that this was money well spent.”

It means the world to me to see my clients getting amazing results from my training - at the end of the day it is the impact we are having on others that is the real value in our work. In this way I feel so uber wealthy!


Finding the best in the field to learn from is one of the most important steps you can take when starting or growing a coaching business. The best became the best by going through exactly what every new coach goes through and by making a success of themselves and then sharing all they know so that others can have that same success.