Do I need a Sales Funnel in my Health Coaching Business?

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Do I need a sales funnel in my Coaching business?

I get this question ALL the time- and I love it! - so today I’m gonna answer it. 💛 If you’ve ever wondered whether you need a Sales Funnel in your business - and what the heck that would look like 🙋- this video is for you! 🙌

5 Things You'll Learn:

  • The common misconceptions people have about sales funnels

  • How to set up yours (spoiler alert: it doesn’t have to be online)

  • Why simple is always best

  • What your next two sales funnels can look like

  • The three steps to create a digital automated funnel

Hit play to watch it now!

 

When you're just getting started in a business, it's hard to know what pieces come first. Here I am talking about sales funnels, and whether you really need one when starting out as a health coach.

 

I would love to know in the comments - after watching this video, what sales funnels are you planning to set up in your business? What do you already have set up?

Love,
Amanda xx

 

In the video I mentioned my 7-step simple sales script — click the image below to download your copy! This script has helped my clients get a 90% conversion rate from discovery sessions without ever feeling sleazy. Grab your copy today! (It’s FREE)

How to Get More Clients Hosting In-Person Workshops

How to get more clients hosting in-person workshops
 

Learn how to boost your client-base, fast.

Workshops can be AMAZING for attracting clients as a Health Coach!   But only when done RIGHT. In this video blog I’ll explain how to start adding to your client-base EVERY time you host a live event, by:

1️⃣ Shifting your mindset. ✔️
2️⃣ Refining your pitch. ✔️
3️⃣ Choosing the right topic. ✔️   

I’ve had clients book out their coaching services several months in advance JUST through hosting live workshops. This was how I built up my client base as a new Health Coach too.

Hit play below to watch the video, and learn how YOU can do the same!

 
 

Love,
Amanda xx

Want more ways to find clients as a new health coach? I’ve got you, beauty. Download my free guide - it’s jam-packed with 12 actionable tips for getting clients.

Where do I find clients as a Health Coach?

Where do I find clients as a Health Coach
 

“Where do I find clients?”


It’s THE burning question almost EVERY new health coach has.  

Unfortunately there aren’t any secret holding grounds for prospective clients — wouldn’t that be magical 🤣— BUT there are some secrets to finding them!

Hit play and I’ll share them… 💗

 

Enjoy!!

Love,

Amanda xx


If you want to take your coaching business to the next level and get your first 10 clients, download my FREE guide by clicking the image below! 

 

How to (FINALLY) Choose Your Target Market

How to finally choose your target market
 

Being able to identify your Target Market is one of the KEYS to building a successful Health Coaching business.

And it makes a world of difference to your sales when you truly know WHO you are talking to, and who you are creating your Health Coaching services for.

BUT this topic is often misunderstood (and maybe over-complicated!).  

So in this video I get suuuuper personal, sharing my own rollercoaster health journey, and an anxiety attack I had earlier this year — all to make the topic of target market a little clearer.


Watch it now to learn:

  • The KEY things you DO need to know about your target market… 🤓

  • On the flip side - what you DON’T need to know about your target market! (This is where I see a lot of people over-thinking, wasting time, and getting stuck…) 🤯

  • How to FINALLY feel confident choosing yours… 😍

  • Plus, have apeek behind the scenes of an UPswing Mastermind Coaching Call! 🤭

 
 

Love,

Amanda xx

PS: Be sure to download my free ‘Find Your Profitable Target Market’ workbook before you go, to get crystal clear on yours! Click the image below to grab your copy.

 
 
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My Top Tips For Confidence When Using Video In Your Health Coaching Business

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Hey beauty!

Do you feel like a deer in the headlights when the cameras start rolling? Are you a die-hard introvert and dread going live on camera? 😫

Do you stumble over your words, draw a blank in the middle of sentences, and punctuate every few words with ‘umm’ or ‘errr’ when you’re filming videos?! 😳

Firstly, you’re SO not alone.

And secondly, this one’s for you, boo!  💗


In this short five-minute vlog I’m going to share:

  • My top tips for feeling wildly confident on camera…

  • What I personally do so I don’t lose track of what to say mid-video…

  • The advice I give my clients about going ‘Live’ on video for their business...

  • Plus, the importance of giving yourself grace and having FUN.

Hit play to watch it now!

 
 

You’re so close to feeling cool, calm and confident on camera.

You’ve just gotta watch the video, implement the tips, and practice.

Love,

Amanda xx


Before you go, download my FREE checklist about the 6 ways you can leverage your video content to get more attention for your health coaching business. Click the image below to get it right away!

 
 

How to Create a Week of Content from ONE 5-Minute Facebook Live [Swipe my time-saving system!]

How to create a week of content from one 5-minute Facebook Live
 

Hey beauty!

  • Do you struggle to put out consistent content in your business? 😭

  • Do you KNOW that you need to be posting regularly on social media, to your newsletter list, on your blog… but actually making that happen is a whole other story?! 😫

In this short video, I share how I create a FULL week of content from ONE 5-minute Facebook Live.  💻📹📱✍

 
 

With this super-simple, time-saving strategy, you’ll be able to put out fresh content CONSISTENTLY.

💖Content that builds your ‘know like and trust’ factor...
🌟Positions you as an ‘expert’...    
📲Bumps you up in the algorithm…
💌Grows your email list…
👯And connects with your ideal clients…

Even if you’re building your coaching business while you work, parent, or study full-time - and your time is precious and limited!

Watch it now and start being visible and creating content on the regular!

Love,

Amanda xx


PS: Like this tip? There’s more were that came from!

CLICK HERE to download your free ‘Healthy Wealthy Biz Book’, and get 10 case studies of wellness entrepreneurs who made a great living in their first 6-12 months in business - plus expert marketing tips so that you can do it too!! 👊

 
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How to Get More Clients Straight From Social Media [VLOG]

How to get more clients straight from social media


Hey beauty!

Are you struggling to get health coaching clients from social media?  

Have you been sharing a whole lot of free content on Instagram and Facebook - thinking you’re in it for the ‘long game’ - but are now starting to feel disheartened because you’re still not getting any clients from it?

I’ve got you covered, gorgeous.  

It is 100% possible to get clients from social media - and many of my clients use Instagram in particular as a KEY part of their funnel - but there is an art to it. 😉


Watch this value-packed four-minute video to learn:

  1. The five things you MUST post (and probably aren’t) if you want to get clients…

  2. The proven ratio of promotional content vs. value-based content (so you never feel anxious before posting about your business again)…

  3. How to audit and improve your current social media presence so it’s primed to help you bring in clients, and becomes a key part of your client-attraction ‘funnel’...

Press play to watch it now!

 
 

Share your thoughts:

Do you feel comfortable talking about and promoting your business on social media? What did you see from your social media audit?

Let me know in the comments!

Love, Amanda xx


PS: Be sure to download your FREE ‘30-Second Social Media Swipe File’, my proven copy-paste script that will help you get clients straight from social media! (One Health Coach recently used this script to book six Discovery Sessions from a single post!)

 
 
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How to Crush it on Social Media With Engaging Video Content

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Hey gorgeous ones!

Today on the blog we’re talking online videos and how you can use them to absolutely CRUSH IT on social media!

Do you ever spend hours going down a YouTube rabbit hole, consuming video after video after video? Well, you’re not the only one — YouTube is actually the second most popular website in the world, right after Facebook. Aside from YouTube, online videos are also popular across Instagram, Twitter, Vimeo, Snapchat, and video is also HUGE on Facebook itself.

So, with so many people engaging with online videos EVERY SINGLE DAY there’s a great opportunity to get more attention for your health coaching business!

How Important is Online Video?

It’s crazy important! Here are some numbers to give you an idea of the reach you could tap into:

  • People watching videos online is around 80% of ALL internet traffic
  • 500 million hours’ worth of content is watched on YouTube daily
  • People retain around 95% of key messages from videos, and only 10% from text

And it’s effective, too:

  • Videos on social media are 1200% more likely to be shared than both text and images combined!

  • Videos on Facebook pages increase user engagement by 33%!

  • Embedded videos on websites can increase traffic by up to 50% and landing page conversion by 80%!

So, now that you’re convinced (I’m sure) that video content can help you lift your social media game as a health coach, let’s look at how!  🙂

 

1. Know Your Audience

Whether your niche is health coaching or any other area, video content speaks. Know your audience and target your content to them. Use the platforms that your clients use. Instagram is UH-MAZING, as I’ve told you before  — but don’t limit yourself to one platform, go where your audience is!

It may be that you use a combination of Facebook, Twitter, YouTube, Instagram, Snapchat, and more. It’s also important to tweak audience targeting options for each video you post, depending on the specific content it contains.

 

2. Videos Should Be Short and Accessible

Make sure your video content is short and intriguing — in the social media landscape, you need to capture people’s attention quickly. The videos that get the most attention are generally less than two minutes.

So, keep your videos simple and stylish to maximise views and shares. And make use of a clever call-to-action at the end of your video to encourage people to engage, whether that means liking, sharing, commenting, or checking out your site!

Do you want to learn the 6 ways to leverage your video content to get more attention for your health coaching business? If so, just click the image below to get your FREE checklist right now!

 

 

3. Optimise Videos for Mobile and Facebook

We love our mobile phones and tablets, and about 50% of the videos watched online are watched on a mobile. So, keep your content mobile-friendly! 😉

On Facebook, video is automatically muted. That means your video should be able to get its message across without sound using sub-titles and graphics. It’s worth the extra effort, especially when Facebook ads including video are 100% more effective than those without!

 

4. Utilise YouTube

As a search engine, YouTube is second only to Google. YouTube is one of the best ways to get great results with your videos. Consider using YouTube for information-rich videos, exercise demonstrations, instructional videos, webinars, and to showcase exciting events coming up for your business!

 

5. Send Videos to Your Followers

Personalised video content sent to your existing clients or online audience allows you maximum engagement with your followers. Just the word ‘video’ in the subject line increases click-throughs by 13%!

This personal touch allows you to create a connection with your viewers in a very direct way and keep them engaged. When those followers share that video content, you’ll increase your organic reach further.

 

6. Instagram and Snapchat Stories ✨

Instagram and Snapchat stories are another great way to make a connection with your people. Videos you post as stories will disappear after 24 hours and they have no share or like buttons, so make sure they are fun and attention-grabbing.

The idea here is to create organic buzz and interest in your brand, while making real connections with people who care about health and nutrition just like you do! 💗

Don't forget to download my FREE checklist about the 6 ways you can leverage your video content to get more attention for your health coaching business. Just click the image below to get it right away!

 

 

Reap the Rewards

Traffic from videos has proven to be one of the most effective lead generation techniques online. Quality content can be created easily and on the cheap, so this is a great way to make a big impact with a small budget!

Famous low-budget video content campaigns that have crushed it on social media include Wren Studios First Kiss, Squatty Potty (this one is as hilarious as it is gross!), The Dollar Shave Club, and Grasshoppers Entrepreneurs videos.

So, now that you know what to do, start making some videos. You’ll make new connections with people, grow your health coaching business, and have a lot of fun doing it! When you're ready for the next step check out my videos on how to get to 5K in 5 months

Love,

Amanda xx

Instagram 101 for Health Coaches in 2018

Instagram 101 for Health Coaches
 
 

Read it or watch it...

Hey beauty!

Today on the blog (and in the FB Live above 🔝which you can choose to watch instead of read) I'm talking ALL things Instagram!

Including:

  • The purpose behind the platform (it's very different to Facebook!)
  • How Instagram can help you to grow your health coaching business 
  • The BEST kind of content to post to Instagram to grow your know/like/trust factor
  • Why you need to add Instagram Stories to your Insta-strategy, too, and how to use it

Consider this your introduction to effective instagram-ing for health coaches and wellness entrepreneurs. 😉

So, let’s dive in!

Instagram is AMAZING for sharing your personal brand, marketing your health coaching business, and sharing your message.

It is literally THE platform of the moment, wouldn’t you agree? And with the introduction of IGTV just last week, I don’t see it disappearing anytime soon! ;)

But I’m going to keep things simple for today, and stick to your Instagram grid, your captions, and your Instagram Stories.

THEN once you’ve mastered those and feeling confident, we can start to look at IGTV.

Cool?

1. KNOW THAT IT’S NOT ABOUT THE FOLLOWER NUMBERS

First things first, I have to remind you that success on Instagram is NOT just about the numbers of followers you have!  You’ll go so much farther with 200 active followers who engage with what you do, than 2,000 uninterested ones…

And with the new Instagram algorithm, the account that will likely be shown to others is the one with the most activity and engagement on it, NOT the numbers of followers. So do not fret about growing your numbers at a crazy rate, these things take time and are NOT the only goal. 🙂

So really, our purpose with Instagram is to foster engagement and cultivate connection with our ideal client.

Because instagram is a SOCIAL platform and your followers are really your friends.

To do this you can:
 

  • Craft compelling posts…
  • Share value (by providing gold nuggets of information that help your followers)…
  • Respond to your comments…  
  • Pour your love into the platform, and invest time into your community....
  • Get a little vulnerable, and share your personal and business stories…  
  • And connect at a human level as well as a ‘leader’ / ‘teacher’ / ‘expert’ one.

On Instagram you get to wear a couple of hats, which is awesome! 😉

 

2. THIS really MAKES A DIFFERENCE ON INSTAGRAM

The power on Instagram comes when you don’t just share what you do and show how you can help people (although you MUST do that too)...

But when you also share who you ARE.

I’ve said this before, in a previous FB live and blog post on How to Shine on Social Media - but it is SO important to remember that we are human beings building businesses based on human connection.

Your value as a health coach isn’t only found in WHAT you’re selling - although that is really important too, and is something you must talk about on Instagram - but it is also found in the fact that YOU are the one selling it.  

Is this post helping you think about your Instagram account as a business to help grow your audience and impact? If so, continue to work on these ideas in your very own worksheet I made for you. Click the the button below to get it instantly. 

 

 

Because the only thing that can truly differentiate you from your peers and competitors is YOU!

And Instagram is a great place to share who you are - and give a window into your world and thoughts - and it’s often the only way people can tell if they would be a good fit for working with you!


3. SHARE STORIES AND QUIRKS TO CREATE CONNECTION

When you tell stories and share pieces of yourself you will humanise your business and your brand.

So stories about who you are - the BIG WHY behind what you do - how got you here - pivotal points in your life - and pretty much “who the beating heart is” behind your health coaching business.  💗

Storytelling matters because it makes things memorable. Did you know that people are more likely to remember a story than they are a product name? Pretty crazy right?

I mean, you’ll probably already know one of my “brand stories” if you’ve followed me for any length of time.  My story of how I had realllllly bad adrenal fatigue and left my corporate career to pursue health coaching… or how I finally learned how to leverage my marketing expertise to create success as a health coach…

So you’ll become known for specific stories. Not just your informational and educational posts. Someone will remember you because of that post you wrote about your adrenal fatigue - it will stick in their mind!

And beyond that, you can create FUN connection points that ALSO make you memorable!

Insta doesn’t just have to be a place for interesting or inspiring stories.

You can and should also share FUN quirky things like your love of yoga pants, that acai bowl from your local cafe, your obsession with matcha lattes or Kate Spade stationery - these kind of connections can seem ‘silly’ but they are so amazing for building relationships with your audience and growing your ‘know, like and trust’ factor.

So that when the times come to sell, your tribe trusts and KNOWS you so much more.

Because bottomline is we buy from people we know, like and trust.
 

4. SHow YOUR FACE AND POST PHOTOS of your LIFE

Humanise your brand and business by sharing your face, and photos from work and life. I know that when it comes to our businesses, it’s uncomfortable to get on camera; but in order for people to truly understand and admire you and your health coaching services, they need to know the person and the places behind it too!

There is so much power in human connection. Harness this with stories as I just said - but also with photos from your life, snapshots of your your work, and pictures of you.

Things like 📸

  • Anything use daily in your work - like your laptop. Your journal. Your notebook. Your kitchen. The office or gym you train or coach people out of. Your candle that you burn at your desk. Showing these things you use in your work helps people picture what it’s like working with you!
  • Show yourself behind the scenes in your office, cooking, coaching, working out - show your life happening!  That creates so much connection and kindredness.
  • Your professional brand photos, beautiful headshots, clean images of you, include your hand, your shoes, your home in your photos - anything that offers real human connection.


5. SHOW UP ON INSTAGRAM STORIES

Another great way to create engagement, build relationships with your followers, and craft compelling content that your target audience LOVES to peek at is to play on Instagram stories!!

Instagram stories are an AMAZING way to show the real you, to give people a peek behind the scenes, and to show them how you “do health”.

I recommend posting 3-8 stories per day, if you can!  Why? Well, with Instagram’s algorithm, accounts that are active and engage on the Gram daily (this includes Insta Stories!) are shown more in other feeds… so it pays to be consistent. 

Think... What you had for breakfast? Your morning routine? What you eat while you’re out? Your exercise routine? How you schedule your day? Your family life? Your pets? What you do for fun? What music you listen to?  

The possibilities are endless here and people LOVE seeing your face, getting to know you better, and having a window into your world… (Human beings are curious creatures, and we all love connection 😍)

Hot tip:  

Your Instagram Stories can also be saved into categories as a highlight reel when people either come across your page at first or if your audience is having a catch up on what you’ve been up to, and get an overview of what you’re about…  

You can highlight topics like: Client results / On the blog / Morning Routine / Workouts / Gratitude / Journaling / Healthy Baking

Again, the possibilities are endless - what would YOU like to create and what would YOUR ideal client love?

Jot down some ideas right now of stories you can Highlight on your Instagram Feed!


6. You Have to REPEL in order to ATTRACT ✨

In order to attract your tribe you have to repel other people.  If you appeal to EVERYONE nobody will know what you’re about!  You’ll be so vanilla and sanitised that there is really no reason for you to be on Instagram for your business at all.

You want to attract people who LIKE what you’re about. Someone who likes your aesthetics, who sees the world the same way you do, and who likes the way you present your products and services.  

And that means you have to REPEL other people. 

That’s why you’ve gotta be SO OK with turning some people OFF - so that you can turn other people ON with your feed, your photos, your captions and your stories.

That’s such an amazing and freeing permission slip isn’t it? 

You don’t have to please or cater to everyone. You get to be yourself. Because you want the right type of person to follow your Instagram … not just any old person!!

So your Instagram content has to speak to HER.  And most of all, reflect YOU.

Talk to her (your dream follower and ideal client) about your services and your own journey. Inspire her with your stories. Share your real life, and your business life. And share valuable content that helps her.

Do all these things consistently and you will ATTRACT and befriend her.

And the more you attract people who love your content - and connect with YOU - the more you’ll attract people who want to interact and engage. And when the time comes, buy from you!!

Happy instagram-ing beauty. 

Love, 

Amanda xx

 

 

    How to Use Your Facebook Business Page as a Health Coach

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    Hey beauty!

    In today's blog post and FB Live video 👆🏼👆🏽👆🏾I'm going to teach you the keys to a killer Facebook Business Page as a Health Coach, and give you some essential action steps to take once to improve yours.  

    When you read the post, or watch the video (it's your call!) you will learn:

    • Why having a Facebook presence is important…

    • My top tips for optimising your FB Business Page…

    • How to create consistent content that helps grow your business..

    • What’s working on the platform right now...

    (And I want you to know that these tips are up-to-the-minute and reflect the most recent algorithm changes that have taken place over the last few months.)

    So let’s dive in!

    1. The 4 Reasons to Have a Facebook Business Page

    There are 4 reasons WHY you should have a Facebook business page for your health coaching or wellness business... (And these can also double up as GOALS for your page moving forwards).

    Your Facebook Business Page can help you to:

    1. To grow and nurture a target audience who are super interested in your services…

    2. To be highly searchable on the internet - so that people can easily find you online!

    3. To drive traffic FROM Facebook to your website…(and likely back again!)

    4. And to move people FROM a social media platform like Facebook ONTO your email marketing list (that YOU own - so you always want to be growing that list)

    It’s really important to remember that Facebook is NOT about a popularity contest…

    It’s about the conversion rate that you have on your page, and it’s about the genuine engagement that you have as well. 

    So please, don’t get so fixated on your follower numbers that you lose sight of why you’re on there in the first place.

    • To grow and nurture a target audience

    • To be searchable, and be easily found online!

    • To drive traffic from FB to your website.

    • To move people from FB onto your email list.

    2. the 3 things you must optimise on your BIZ PAGE

    To build a high-converting, high-impact page. 

    These are things to look at on your current page if you already have one - or things to keep it mind when you set one up!

    Number one = your profile picture…  
    Number two = your cover photo…
    Number three = your username…  

    YOUR PROFILE PICTURE. 

    Make your profile picture a bright, clear and crisp photo of YOU smiling directly at the camera - it’s so important to cultivate that connection right from the get go.

    Your Cover Photo.

    You want your cover photo to be a great lead magnet - think of it as a digital billboard that your client sees the first second they get on your page.  

    So your cover photo doesn’t need to be another photo of you. Instead, use that cover photo to promote an opt-in (a valuable free gift that you are offering to your clients to get them on your email list) - or a billboard for your services, your offerings or your message - perhaps by sharing a powerful tagline on your cover image.

     

    Amanda Jane Daley Facebook Cover Photo
     

    Your Username.

    Make it as close to your business name as you can get. Clear is better than clever, always! You want your page to be highly searchable and easily found!

    Now you’ve got your FB Business page up and running, your next step is to…

    3. Post content that ties back to your business

    To do this I recommend choosing 5 or 6 categories - what I call brand pillars.

    So for a health coach these categories might be - gluten-free food, functional fitness, inspiration, transcendental meditation, non-toxic lifestyle and hormonal health!

    Or more simply: nutrition, fitness, inspiration, meditation, essential oils.

    Then, all you need to do  is to post to ONE of those different categories each day…

    You do a post for category 1, 2, 3, 4, 5, 6, then go back around and rinse, and repeat!

    When you’re doing this you’re giving a FULL STORY of who you are, who your brand is, what your business does, and what people can expect from you… Plus it makes it a lot easier to create content. 👏🏼

    Remember, scheduling and consistency is key!

    I know you know this already, but you really don’t want to disappear and fall off the face of the earth when you’re working hard to build a tribe and a following online.

    If you can, try to batch create all of your FB Business Page content in the first week of the month - or on the first day of the week if a month feels too big a task - and then schedule it all to go out automatically.

    This way you’re keeping it consistent, and staying in touch with your ever-growing community every day.  

    Is this post helpful for your health coaching business? If so, grab your FREE copy of my How to Use Your Facebook Page guide by clicking the image below! 

     

     

    4. best practises to maximise your post reach

    I strongly recommend you schedule posts directly through Facebook rather than through a 3rd party program like Later or MeetEdgar so that your posts are favoured by the algorithm.  

    That’s best practice if you’re really looking to maximise your reach on Facebook.

    Likewise, it is best practice is to minimise your outbound links - because Mark Zuckerberg doesn’t love them, and wants to keep you on the app for as long as possible!

    So use them only for what’s really important - getting people to your website or having them opt-in to your mailing list, for example.

    That’s what really matters.

    Not sharing a video that someone else posted on YouTube. 😉

    5. switch on reviews & share testimonials

    The beauty of Facebook is that you can have other people do your marketing for you!

    To do this, be sure to share messages from friends, raving fans, or clients talking about how amazing you are (and your services, of course!).  

    You don’t need to do ALL the heavy lifting with marketing, let your clients and your community do some of it for you. 

    Make sure that at LEAST once a week, you’re sharing a testimonial, some kind words, or sharing some results your clients are getting on your FB Business Page.

    And open your FB Business Page up for Reviews if you want to really amp up your credibility, and start to notch up those 4 or 5 star reviews. Ask your happy clients to leave a review on FB that you then repurpose for your website. 

    6. your analytics are your secret weapon!

    Review Your ‘Insights Tab’ on Facebook!

    Then when you review your analytics and your numbers, you will figure out what’s working, what’s not, and that will help you refine your content strategy. :)

    So read the Insights Tab on your Facebook Page - then you can keep track of how different posts are performing.
     

      The analytics tab is 4th from the left when you open up your Facebook Business Page!

    The analytics tab is 4th from the left when you open up your Facebook Business Page!


    You want to look at WHEN people are most engaged by seeing which posts get the most traction (so you can schedule your posts and FB Lives for when people are most online) and be aware of WHAT kind of content they like and engage with the most.

    Remember, you always want to make sure that you’re talking to your niche, and your audience is loving your content.

    So if you get tons of views and engagement on videos, but hardly any likes on random food pics, maybe your page needs to be more videos! Every audience is different!

    remember: Failure is your Friend...

    Facebook (and social media in general) really is a science!  This is why studying your analytics is so important, and I will get to that in just a second...

    But if you take one thing away from this blog post, it’s that it’s so OK to fail!  What I mean by that is, if a post doesn’t get much engagement or likes or reach - then that is SUCH valuable information.

    You will never ever learn anything about social media WITHOUT putting out content that doesn’t perform so great.  We’ve all been there many times! When that happens, all you need to do is try something different next time! Then review again...  

    You’ll quickly start to see what works and what doesn’t.

    7. Now is a good time to start a Facebook Group

    You’ll probably have noticed that FB is showing more posts from friends’ and family in your feed of late. That is due to the saturation of advertising on Facebook, and Facebook’s move back towards community in the latest algorithm change...  

    If you go and have a look today, you’ll see that you’re also getting a lot more GROUP posts in your feed - again, that is because of the latest algorithm change -  

    Facebook is favouring Facebook Groups over Facebook Business pages, in terms of how much your content is seen, because groups are community based…

    So if you can also create a FB group, that’s a really great thing to do!!

    This is just a change that took place maybe 1-2 months ago, and it is something to keep in mind.

    You absolutely, 100% still need a FB Business Page — so if this feels like a LOT, don’t worry, pour your focus there…  

    The Facebook Group piece is just something to keep in mind as you grow your online presence, and as you evolve your business. If you’re at a more advanced stage it is DEFINITELY something to think a about.


    📝 So your homework from this blog post is to:

    • Optimise your Facebook Business Page by making sure your username is clear, your profile pic is a great photo of you smiling at the camera, and cover page is a lead magnet or business billboard…

    • Share consistent content across your brand pillars, scheduling directly through Facebook not a third party…

    • Ask your happy clients to review your services on your Facebook Business Page…

    • Look at your analytics in the Facebook 'Insights' section every week or month so you can see what content is working best, and what your best time to post is…

    • Consider starting a Facebook Group, since Facebook favours them…

    • And don’t be afraid of failure! That’s where the ✨gold ✨is with social media - and is a necessary part of learning how to shine online, and figuring out what your audience wants. 

    Love,

    Amanda  xx
     

     
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