How To Sell Your Health Coaching Services: The Definitive Guide For New Coaches



Hey healthy lady!

In this blog post I’m going to walk you through — top to bottom — how to sell your services, and convert coaching prospects into paying clients with more confidence, heart and soul (and not an ounce of sleaziness or ‘ickiness’ in sight). 

Because I know for a FACT that most of us - OK, all of us! - didn’t get into coaching because we’re passionate about sales. We got into coaching because we’re passionate about helping others, creating something meaningful, and doing work we love. 

But the fact is, without clients, you do not have a business.  

And without clients, you are helping nobody. 

None of us became Health Coaches to get into Sales  — but without a sale, there is no client, and therefore no business.

So it is essential that we learn effective, doable strategies for selling our services if we are to succeed. 

In this blog post, I’m going to talk through the exact sales process I teach my clients. 

We’ll look at the psychology of selling, then reframe your mindset so that it’s something you embrace instead of dread — and something you feel GOOD about doing. 

We’re going to talk about Discovery Sessions, and how they differ from the more traditional Health Histories (which your health coaching certification may have taught you variations of).  

I will give you my ‘7 Step Simple Sales Script’ which is an exact step-by-step guide to powerful Discovery Sessions that convert. 

Then we’ll look at what you can do before and after your Discovery Sessions to maximise the results — plus we’ll touch on how to overcome the most common objections you will encounter on a call. 

So… let’s dive in!


Is fear holding you back from making sales and getting clients?

One of the biggest reasons that I see new coaches not getting clients is that they are fearful of being salesy or slimy — and they are scared of asking people to work with them.  

The truth is: You absolutely have to ask someone if they would like book a Discovery Session and explore working with you.  Understanding this is critical — you HAVE to “ask for the dance”.  

(People oftentimes don’t even know how to ask or approach you). 

But the good news is that when you do start to ask… when you put yourself out there and ask consistently… you will get people wanting to do Discovery Sessions with you.  

I think as new coaches it's very normal to be fearful — we can be shy, or we can be a little bit embarrassed or fearful to ask for money.  Not many of us are used to working for ourselves before we get into a profession like this!!  

Selling your program as a health coach is scary to start with, because the honest truth is you're actually now selling yourself!  

You're not necessarily swapping money for a product, or you're not necessarily getting a salary anymore — which are the ways that we're used to exchanging money.  

Yes, we have a health coaching program, but we realise as we step out to sell ourselves and our coaching services that really we're selling us. That's scary.  

But you need to overcome that fear — and changing your mindset around sales is one way to do that.

Shift your mindset around selling and promotion

Over the years, I've learnt to view promotion or sales calls as a healing conversation — and see selling as helping

If you can really grasp that you're offering someone a healing conversation — and a potential for them to change their life if they explore the opportunity with you — you'll be confidently asking for the dance in no time, and your fear of rejection will dissipate (or even disappear!).   

Remember that nobody can be helped by your coaching program if you don't tell them about it. 

Nobody can be helped by your coaching if they don't even know you exist!!  You DO have to speak up, and be seen, and be heard, in order to be of service.   

And remember too people are in pain, and they do want your help. 

Having that at the back of your mind when you're “asking for the dance” — or asking if people would like to work with you — can really, really help.  

Know that what you have to offer is of the highest value to someone who's in pain in an area of their health.  

Know that by holding back from mentioning your program, someone may remain in pain unnecessarily. 

The beauty of a soulful sales conversation is the possibility that opens up when a client is presented with an opportunity for change, for healing, and an opportunity for transformation.  

If I was struggling with an area of my health and a friend had a solution, I would certainly want to hear about it. Wouldn't you? 

Most people do not have the education and knowledge that you do.  So in a sense it is almost selfish of us to not speak up, not share that knowledge, and not ask for the dance.  

Don’t take ‘no’ personally

Part of mastering soulful selling is being okay with getting a ‘yes’ or a ‘no’ — and not taking it personally! 

Just because ONE person says no, doesn't mean that everybody's going to say no. 

You’ve just gotta find the right people who value your offering — and the only way you're going to find your people is to get out there! There is no other way. 

To get four clients in a month, you probably need to do ten discovery sessions, at least — which means that we can expect around four out of ten people to say yes.  With that in mind, I suggest getting in the habit of looking at every ‘no’ as a sign you're getting closer to your ‘yes’.  :)

“Ask for the dance” everywhere!

Share the benefits of your program, and then confidently ask people if they would like to meet for a complimentary discovery session to explore whether your program is the right fit for them. 

Really challenge yourself, here, and do not hide anymore…   

You are sitting on a wonderful health coaching program which can truly create transformation in someone else's life, but you need to ask for the dance in order to help them. 

It doesn't happen the other way around.  

Start offline first and tell EVERYONE what you do! 

There is a perception that it's going to be really easy to get clients online — but I highly recommend mastering the art of getting clients offline first. 

For example, by asking for the dance in your inner circles and people you know. 

Because it is these foundational sales skills which are going to translate online. It's near impossible to get clients online, if you don't first master the art of getting clients offline. 

This is why some people can go online and their businesses will take off immediately. It's not just luck, or that they put a Facebook ad up. It's because they understand what they're doing. 

Plus, we don't always see that work and time that's gone on behind the scenes! 


What is a Discovery Session? 

A Discovery Session is the term that I use for the call that comes before someone signed up into your program. It’s a sales call. But it’s a soulful one.  

This call is the “gateway” to selling your coaching program(s) — and it is the stepping stone between someone expressing interest in working with you, to actually signing up for your program. 

A Discovery Session is also just that…discovery! It's an opportunity to discover whether you and your potential client are a right fit for each other. 

How is it different to what I learned in my Health Coaching School? 

A lot of coaching schools teach you to give ‘Health Histories’ — or variations of that. 

While some of the scripts that you might have learned for these sessions include useful questions to get to know more about your clients — I have found that those scripts aren’t set up to help a potential client make a life-changing decision or significant investment. 

It's really not that helpful — when someone is looking to invest their time, money, energy and trust — to be talking about things like “What was your mum's health?” or “What did you eat for breakfast?”  

These questions are not going to help someone discover if your coaching program is the solution to their pain-point. 

What happens in a Discovery Session?

A Discovery Session is a healing session. 

It is not a coaching session, per se, but a sacred space to allow someone to discover (and invite them to see) if they would like to take action on an area of their life that they are in pain on. 

If someone is in pain and you have a solution, then who are you not to offer that solution to them? You have these tools ladies. You have the power to help these people.  And a Discovery Session is for you to hold that space energetically for them to discover if they would like to take strides towards getting the outcome they desire, through your coaching program. 

How long is a Discovery Session? 

A Discovery Call will be around 30 - 60 minutes. 

I personally always allow an hour — and I schedule at least 30 minutes between Discovery Sessions — because these can become quite deep calls, and sometimes you're going to need to stay with the client and help her discover what is true for her. 

There's nothing worse than having to dash off, or run out of time, or hurry the client. You are here on this call to be of service, number one, no matter what. 

Detach from the outcome + let go of the lack mentality:

There should be no attachment, no thought about whether you're making money from this client or not, in a Discovery Session.   

Turn up in a place of surrender and a place of complete service, willing to discover if you’re right for this person, and if your client is ready to take that step forwards. 

“There are no lack of clients in this world + there is no lack of money.” These two lines almost need to be tattooed on the arm of every coach!! 

Say this mantra a hundred times before your Discovery Sessions to make sure that you are detached before a session. There are plenty of clients. You don’t have to win this one.

No matter how much you might want the client, trust that the universe has your back and the universe will send you the perfect clients for you that you are meant to work with. 

If this is not one of them, the others will come. 

Don’t coach in a Discovery Session

We're going to go through the process of the discovery session later in this post, but you will see that it is — at its heart — about helping someone get honest. 

Not many of us stop and get honest about where we're at, and what is going on in our life — and that's what we want to do with a client. Help them discover their truth. 

If you ‘coach’ during a discovery session, a client is more likely to say, "Well, you know what, I'm actually feeling good. Let me take away what you told me today and I'll get back to you."  

By filling their cup with tools, connection, joy and support in your Discovery Session — it is very unlikely that they're going to say, "I'd like to sign up for a package… " because in that moment, they would feel wonderful! They would feel healed.

Two weeks later, when the shine wears off and they fall back down (because of course, one session was never going to be enough coaching to really create transformation) they'll fall back down low, beating themselves up — and you will be the last person they think to call. 

Not because there was anything wrong with your session, but because they feel they've done that now — and look where they are again.  So, they'll start looking for someone else. Another coach, and another solution.

By coaching during a Discovery Call, you’re essentially robbing prospective clients of their results. 


Once you’ve read this blog post, be sure to download my ’Simple Sales Script’ for Health Coaches, which you can download here.

Inside this document is the exact step-by-step process that you are going to go through for each Discovery Session.  

Every conversation between a Health Coach and her perspective client is sacred and unique…  

Therefore there is no one magical script that is going to convert every single person you talk to into a paying client! 

But when you’re first starting out, worrying about what to say on a Sales Call can be one of the biggest barriers and stressors for coaches.  For that reason I pulled together this structure.  

Download it here >> 

Over time, I encourage you to follow the “essence“ of each step rather than worrying about saying the exact right words or phrases.  It’s the journey you’re taking a client on that matters.

Tip: Practice makes perfect! 

The key to mastering this simple sales script is to practice, practice, practice.  

Practice with family, with friends — even start to look at your first Discovery Sessions as practice. Don't put too much pressure on them being perfect. 

The real and only way that you'll master the script is to really get familiar with it, and to understand the anatomy of it and the different pieces and why you're doing it. 


A Discovery Session is allll about the client, so you don't want to bring any “baggage” to the call. For example, if you've just had an argument with your husband, or the kids have been stressing you out, that's not really the energy you want to come to the call carrying. 

Instead, you want to come clean, clear, relaxed and ready to serve. With no attachment to the outcome. Your business needs at this stage should not enter the call in any way.  

It's not that in business your needs don't come in, of course — but when you're actually present on the call that should not be part of the equation. 

What is most important is that you are really present and ready to listen to what the client brings to the call — so that together, the two of you can make a clear decision on whether your program is right for them. 

Make it a sacred meeting. 

Surrender, know and trust that if this is the right client that's been sent to you — they will convert to a client. And if they're not meant to be a client, know and trust that you would get a really good indication of that on this call. 

Have a great call. Be of service. Enjoy connecting with a potential client, but come to the call with no attachment. :)

Pre-session questionnaires:

You can do a pre-call questionnaire if you so choose. (And you could send similar questions to those you will ask in the Discovery Session — get these from the Simple Sales Script — so that they are already starting to think about their responses.) 

However, it is 100% optional, and I would NOT encourage you to do a pre-call questionnaire if you're just starting out — not until you get to the stage where you are so full with Discovery Sessions that you might need to start looking at applications for calls.

It's not a detail that I want anyone to get bogged down in!! And in general it's just not needed. 

Practical Preparations Before a Discovery Session: 

These are the key ‘business’ pieces — the ‘nitty gritty’ things to prep for your Discovery Session. 

  • Take time before the call to study your Sales Script. 
  • Review your ideal client checklist before the call.  (To create this just answer the question: Who is my ideal client? Journal on it and take some notes).  If they're not a great client for you — or you can't help them — then you shouldn't be taking them on. You can't always know that before taking on a client, but having that checklist with you is going to really help! :) 
  • Make sure you've got your program details with you before the call — so you can share it with the prospective client smoothly and easily.  eg: "I offer a 6 month health coaching program. We have 2 calls a month. The calls are 45 minutes. You also get email support." 

Pre-Discovery Session Checklist:

  • Confirm the Discovery Session time ahead of the call 
  • Make sure the client has your Skype details or telephone number 
  • Make sure the client knows whether you’re calling them, or they’re calling you
  • Ensure that you have a quiet space to do the call
  • Have a pen and paper with you to take notes 
  • Have your ‘Simple Sales Script’ in front of you
  • Have a glass of water on hand
  • Have your ‘ideal client checklist’ beside you (to create this, simply jot down some qualities and features of the kind of client you would love to work with). 
  • Have your program info in front of you 

Energetic Preparations Before a Discovery Session:

We’ve talked about the practical preparation, but what about you as the coach?  

There’s a quote that springs to mind here:  “The wellness of you is what creates the wellness of your business.“ 

Your energy, your self care, your inner-beliefs, all of these things create your success — and if there's ever a really, really important time to really get into a calm, grounded, open state — it is before a Discovery Session. 

Find a ritual that works for you. That might be for some of you putting on your favorite song and dancing it out to get rid of any expectations, attachment to the outcome, and drop it all. 

It might be meditation, taking a shower, or going for a run…  

Getting to know yourself as a coach is so important in this way.  What is that gets you in your highest self? What is it that gets you in your 5K a month woman?  Do whatever it takes for you to fully neutralize your energy and come into your heart before the call. 


It is important to prepare physically, mentally and energetically for a Discovery Session.

We've covered both elements here.  The masculine pieces: questionnaires, emails, being prepared, practicing, your ideal client checklist, studying the scripts…  

And then the feminine pieces: the ritual, the clearing of energy, remembering you don't have to be perfect to turn up to these calls, just really opening and surrendering. Do what you need to prepare and then let go and trust, you've already done the preparation. It might be even lighting a candle for example. These are great things to do before a coaching call as well. 

From that beautifully prepared place before every Discovery Session — you can then step up into the professional coach that you are, onto the call, and discover with the client if your program is right for them.  


Not all Discovery Sessions end with an easy ‘yes!' — and we do go over this in more detail in my paid programs — but I want to touch on how to overcome the key objections that might come up during your call, so that you know how to handle them… )

The top 3 objections tend to be: 

  • I can't afford it. 
  • I need to speak to my husband. 
  • I need to think about it. 

Here are my TOP TIPS to overcome each:

I can’t afford it: 

“I can't afford it” is generally code for “I haven't been convinced”... 

So start asking: “Can I ask you is that you don't have the money at all — or that you don't' have the money for this?” 

In general I would remember that they probably haven't been convinced of the value — and some people genuinely think they don’t have money, but they actually do when you ask them. 

Most people for example, do have a credit card and when you say to them, "Are you open to exploring the money?" They will say sometimes say yes… 

And then you say, "Okay, do you have any money anywhere?" 

Nine times out of ten people will say, "Well I do have it in savings." Or, "I do have a credit card." Which then brings out their “BUT”…   

"I do have it. But I'm not convinced. But I'm scared that I won't take action. But…” 

Sometimes it just requires you to be confident enough (and this is where your own wealth consciousness will help you be more at ease in talking about money) to ask someone, "Do you want to explore that piece around your money?" 

If you do this, you can often get the true objection, and it's not normally about money. 

I need to talk to my husband:

Similarly with ‘I can’t afford it’ — often that's just an ‘out’.  

In this situation I tend to say: "Great, I totally agree. I always run everything past my husband too. They key with talking to a husband (and this my truth because I've done it so many times) is that as the woman, we need to be clear first in ourselves what we want — and take what we would like to do our husband." 

You normally get a bit of a feel if someone is using that as an “out” or if it's genuine truth — and just asking this question sometimes takes them deeper, and then you might get the “ BUT”…   

"Well I'm going to ask him, but I haven't decided myself." 

In which case you can remind them that the point of the discovery session is for you to help them get clear on a ‘yes’ or a ‘no’, and ask them…  

“So is there anything more that I can help you with before talking to your husband?”

I need to think about it: 

Again, if someone says they just need to think about it / sleep on it / meditate on it / journal on it (working in the health and wellness world that’s something I often hear)…  

It sometimes means they still have questions, and if you ask them a little bit more about that, you'll often find that they didn't want to take up more of your time, or they're well aware they've gone over the half hour! 

Gently let them know: "I'm here for you today — is there anything else I can help with, because I would much rather you go away and think about where can the money come from because it's a definite yes — than you going away to think over whether it is a yes at all."  

Remember: Your job as the coach is to help them get to a firm ‘yes’ or ‘no’ on the phone. 

Those are just some objections you may encounter. 

The through line of what I'm saying is to ask a little more about their objection, to dig a little deeper — and normally there's a different “BUT” underneath. 

Mastering the art of objection-handling takes practice, practice, practice. 

Even practice with friends, and have them make it hard for you, so that you can get comfortable talking through them if/when they arise. 


Aaaand, last but certainly not least, let’s talk about what you would do after a Discovery Call.  

If they do sign up on the call, Instantly send out any welcome packs or payment details when you make the sale.  If you can, get them to pay… schedule your first session… and sign contracts on the call.

But what about after a Discovery Call that didn't convert on the phone?

Follow up!

In the marketing world, one of my favorite phrases — which I have certainly found to be true more times than not — is: 

The fortune is in the follow up! 

If the sale is not closed on the call then some experts would say that it's unlikely they'll convert. Yes that is often true — so you definitely do what you can to get someone to say ‘yes’ on the call. 

But despite the fact that generally you want the objections to be overcome ON the call rather than AFTER it, as we just looked at — in some cases those objections might be true!

You know this for yourself, I’m sure. 

Sometimes you do genuinely have to go talk to your husband about spending money…or you do genuinely process things when you take to mull them over and ‘sleep on it’. 

It doesn't mean that the client isn't going to come back, but what's super important here is that you need to make sure that you follow up. 

Don't be put off if a client has said they need to sleep on it or talk to their husband. 

Although those are common objections — and often someone will make an objection if they actually haven't seen the value, and it's a way of getting out of the sale… 

Other times those are complete truths, and what they'll be looking for is you to show up and keep supporting them in the following days.

The moral of the story? 

Always follow up with potential clients promptly, and professionally.

So there you have it! 

My step-by-step process for soulful sales. 

Other blog posts that may interest you, and would be great ‘next steps’ are: 

And before you go, be sure to download the FREE 7 Step Simple Sales Script — my signature discovery session structure to help you convert prospects into clients — with confidence, heart and soul.

Love, Amanda xx

The Definitive Guide To Coaching Confidence — For New Health Coaches



Hey healthy lady!

Taking the leap to become a health coach is SO EXCITING… but it’s also downright scary!

It is common, normal, and completely natural for new health coaches to lack confidence in their ability to get great results in their coaching sessions.

Let's just think about this logically: How could you possibly be confident that you will get amazing results in a coaching session if you haven't yet done it?!?  You can’t!

I watch SO many new health coaches sitting on the sidelines…  

Waiting to feel confident before they start coaching…

Or maybe even investing another $5000 in a second or third coaching certification…

When in fact, it’s impossible to feel confident without actually getting in the game and getting started first!

Coaching is a skill. And therefore, just like riding a bike or cooking a souffle, the only way to feel confident is to do it again, and again, and again. Confidence only comes with practice and experience.  

So in this ‘ultimate guide’ blog post I am going to walk you through EXACTLY what to do to deliver a kick-ass coaching session — so that you can get out there, get in the game, start practising, and start growing your coaching confidence… 


1. Understanding Your Role As A Health Coach

A lot of coaching confidence comes down to understanding the role of a health coach, and what your job is in the coach/client relationship.

A coach coaches.  This distinction is important, because I often hear new health coaches worrying that they won't get the results a doctor might, or a nutritionist might. Or getting caught up worrying that they haven’t had the training a doctor has, a nutritionist has.  

But a coach is meant to COACH. Not be the doctor, not give a diagnosis, not write a prescription, nor teach the science of nutrition, or create a specific meal plan.  

And it's really important that we own this as health coaches. There's a reason that there's a gap in the system right now. This role and support is so needed and valuable.  (So much so that Tony Robbins wrote an article on it, here)

Sure, a health coach doesn't replace a doctor… but a doctor will have only 15 minutes to prescribe or diagnose.   

Who is there to coach them through lifestyle changes, hold their hand (or hold them accountable),  encourage and support them, hold space for them through their difficult moments, and help them have their own breakthroughs?   

This is what coaching is all about.  

2. Knowing You Are Not Responsible For Your Client’s Results

One of the main reasons I see new health coaches holding themselves back is a feeling of responsibility for the client's results.  Of course you will give your best as a coach — but you simply cannot control what a client chooses to do in her own time!  

There is a level of ‘letting go of the attachment to the outcome’ that's really important as a coach.   

To know that it's not your responsibility to give your client results — but it is your responsibility to show up during your coaching sessions, be deeply present, ask them strategic questions (more on this later!), guide them towards their ‘aha’ moments, provide accountability and support, and share resources and valuable teachings where appropriate.  

At the end of the day, that is all you can do as a coach…

Create an environment of deep listening, support and encouragement. While knowing and accepting that you cannot control what your client does in their own time.

3) Being OK With Being A Beginner

You want to be a health coach — and coaching involves skills like active listening… asking strategic questions… getting comfortable with silence and pauses… mirroring your client… asking for permission…  quietening your ego and letting go of needing to be right.

These are skills you need to practice, and ultimately master, THROUGH coaching and practice.

So I really encourage you to be okay with being a beginner coach!

You only learn through doing. And you're going to have to take that leap and get in the game at some stage if you want to be successful…so why not do it now and get started?  It’s time to get in the game and start coaching — yes, even before you feel ready.  

When you get in the game, you'll surprise yourself at how you're already enough. You really are enough to be a great coach for a potential client.  (Especially with the tools I am giving you today…so keep reading.)

4) Knowing That You Don’t Have To Be Perfect To Help People

Something I see a lot of new health coaches struggle with is their own imperfections!

Newsflash: Clients don’t want perfect coaches. You don’t have to be living an extraordinary, exemplary, perfect life to be a coach. You don’t need to eat perfectly, never have down days, or never struggle with your own health challenges.  

This is a myth that we coaches make up to STOP ourselves taking action!  

The truth is: Clients don’t want perfect coaches.  

They want people who are real, genuine, compassionate. Who will see them, who will believe in them, and support them with where they are right at that very moment.  

If they feel intimidated by your perfection they won’t work with you anyway!  

Remember: whatever it is you are struggling with — adrenal fatigue, eczema, relationship issues, whatever — doesn’t negate the fact that you can help people!!  

And your level of empathy, compassion, understanding will actually be far greater because of what you are going through, or have gone through.

5) Practising Self-Coaching And/Or Getting Continued Mentorship

There are always worries as a new health coach — niggling fears that you're not good enough, or you don’t know enough, or perhaps you have limiting beliefs around money, your competitors, or how many clients there are.

The key here is taking responsibility for your mindset and for your business. Taking responsibility for your ability to overcome your limiting beliefs, and take the actions you need in order to move forwards in your work.

There are a few ways you can do this:

Exploring your own beliefs and mindsets continually — for example, through a journaling practice. This is going to help you build your confidence, grow your business, and get rid of the things/thoughts/beliefs that aren't serving you anymore.   

Working with a mentor or a coach of your own. This looks like continuing to invest in yourself, continuing to be supported — ideally by someone who's a few steps ahead of you on the path that you are wanting to go in your life. Someone who can hold you to a higher place when you have those down days or doubts. Someone who sees your potential, someone who truly knows what's possible, and HOW to do it.

Reading self-development content — this is not only going to improve your own life, but will actually improve your own knowledge bank as a coach!  

6) Ask Killer Questions (It’s the KEY to Powerful Coaching!)

This is something we’re going to focus on throughout the rest of this blog post — and to support you further, I've created a free resource called ‘100 Killer Coaching Questions’. 

This is a list of my most POWERFUL coaching questions for you to use in your sessions.  

Download your copy here >>

The truth is: You don't need a zillion different coaching techniques, or years of experience under your belt to get started, if you start with just one “power tool” in your toolkit — the ability to ask killer coaching questions.  

When you master the art of asking questions… and then listening… then asking another question… and then listening… You are stepping into a truly impactful position as a coach.  

Trust that the magic of coaching will unfold when you stay present, when you pause and allow space for your client to respond, when you keep listening, and when you take them deeper.  

They give you an answer and you ask a deeper question, and a deeper question…

Allow that process, the breakthroughs, the a-has to unfold. If you do this, you will feel a HUGE improvement in your coaching skills, the results you experience with your clients, and your coaching confidence.

Now you understand the foundations of coaching confidence, let’s dive into the coaching HOW-TO’S — so read on to discover how to structure your coaching session, and coach confidently and effectively.



I always teach business with a blended masculine/feminine approach. Because I believe we need a balance of both!  

We’ve got the left brain — the structured, tangible, business pieces — and the right brain, which is the more feminine side. The self-care. This is about you showing up as a coach.

Both elements come into ALL parts of your business… including preparing for a coaching session.  

Masculine Preparation:

Prepare your notes and have the practical things that are going to support you and be beneficial on the calls, especially as you’re getting to grips with your packages and session outlines.  (An outline of your program, for example)

Over time, you're not going to need a lot of preparation time before a session, but at the beginning, I really encourage you to figure out —> Do I need a handout for today's session? Or do I need a handout perhaps that I promised the client on the last call?  

Reviewing your client notes from the session before and checking "Oh, you know, I feel like it might actually be that she's going to ask me about sugar today, so I'll pull out my sugar notes in case I need them on the call."  

(Yes, even if it wasn't on your agenda of your package outline — because as you go through your coaching session of course everything's going to become unique for the individual client.)  

In the long term I want to reiterate that you won't have to do this very much, because with practice and experience, you're going to be much more organised! You're going to know exactly what you need for each session, if anything, and it won’t be important.

But at the beginning, just a little bit of time before a session to get prepared in practical terms with what you might need can be really helpful, and help you feel more confident. :)

Finally, make sure that you've scheduled enough time before a session in your diary to prepare, so you're not ever rushing to a coaching call —  you want to be completely ready and professional on the dot when your client's coaching session starts.

Feminine Preparation:

Now, the feminine side is the energetic side, and this is something you’ll do before every session no matter how experienced you get!

You don’t want to turn up to a coaching session if you've just had a blazing argument with your husband; or right after a run, sweaty, huffing and puffing… (for example).

It's really important to take time before a session to become quiet. To let go of any distractions. To focus inwardly.  To tap into your intuition or higher self.  For some of you, that might be through prayer, meditation, or any centering exercise that you might have.

Just really let go and know that all that is important, all that your highest responsibility is on a coaching session, is for your to turn up present and really your cleanest clearest energy that you can ready to be there of service for your client.

Prepare yourself for the session with a simple routine that works for you — I encourage you to write that up if it feels good, and maybe put it next to your desk.   

Now that you’ve prepared for Coaching Session, it’s time to Coach!



Let’s look at how to start your first session with a new client.  

Obviously, you're not going to ask every single question I include here, but as I you scan these questions, take notice of the feel.

This is a very first session, and the intention is to ensure you're both on the same page. You're both committing to the same journey. It's getting clear again on any goals that the client might have and laying out any expectations.  

Here are some questions that you can ask in your very first session:

  • What must you accomplish in your coaching package?
  • Would you like to focus on most in our time together?
  • What are your key priorities at the moment?
  • Is there anything you're already working on at the moment?
  • What challenges are you struggling with at the moment?
  • How can you word that goal more specifically and positively?
  • How can you measure that goal? Or how will you know when you've met that goal?
  • How can you break down that goal into bite-sized pieces?
  • How do you want to feel after achieving these goals?
  • Is there anything I as the coach need to know to ensure you have the best support?
  • How will this goal you've got impact others in your life? (You can even go deeper on that question: Are there any positive impacts, or any negative potential impacts?)
  • What's the key excuse you've had so far for not reaching this goal?
  • Is there anything negative at all that could come if you do reach this goal?
  • What do you think will be the toughest obstacle for you to overcome?
  • How will other areas of your life be impacted when you reach this goal?
  • Why are you passionate about this? Why is it a must? Why must you reach this goal?
  • What are you willing to give up to make this your new reality?
  • What are you most afraid of?
  • Is this a true desire for you?

You will not, of course, ask all of them!! If you just ask 5 of those, that would be a whole coaching session. They are very powerful, open-ended prompts.  

One other piece I would suggest here is to create internal ‘feelings-based’ goals — goals around energy, or self-love, or confidence — not just external goals around weight loss, for example.

This will take your client’s experience deeper, broader, and put less pressure on the ‘outcome’. 

Starting a weekly/bi-weekly coaching session:

Starting a ‘regular’ session is obviously a little bit different.

The intention in that case is to check back in and find out how your client is going right now in this present moment. How has the week has been. Also checking in on if there was any homework or anything from last week that you need to kick off with.

I encourage you to start with a check in like this, with the questions that I'm about to share with you.  In this first part it's really important to not dive straight into teaching.  

(For example you don’t want to say "Sorry, today we're talking about water", when this client really needs to share with you how their sugar experiment went.)

At the start of a weekly session be present with your client and ask questions along these lines:

  • How have you been since we've spoke?
  • What's new and good for you this week?
  • What actions have you taken?
  • What are you most proud of this week?
  • What did you celebrate this week?
  • What actions did you not take?
  • What has stopped you progressing in this area?
  • Where are you self-sabotaging?
  • What's working well for you right now?
  • What's not working so well right now?
  • What could you do to change this?
  • What have you personally done to improve this situation?
  • Is there anything that you could've chosen to do differently this week?
  • Did anything surprise you this week?
  • What did you say no to since we spoke?
  • How are you feeling today in regards to meeting your goals?
  • What would you like to focus on in today's session?
  • How would you like to feel at the end of today's session?
  • What would be your ideal outcome from today's session?
  • Is there anything I as the coach need to know before we get started today?

Those are the kind of questions that you can ask and then active listening, going deeper.  This potentially could be the first anywhere from 5 up to 30 minutes of your coaching session. Who knows? That could even be your whole coaching session depending on what the client needs.

This is a great way to start a weekly session in a professional mode. :)



Now let’s look at the heart of a coaching session. This is the “guts” of it, I guess.

This, ideally, would be what you have planned out in your Purposeful Package Outline — this is the part of the session that will usually include some teaching.

(Of course, every single coaching session is going to end up being unique to your client. You do need to have some flexibility with this).

In the heart of a coaching session, you could ask your client questions along these lines:

  • What do you think you should do first?
  • What would be the most helpful thing you could do now?
  • If money wasn't a restriction for you, what would you do?
  • If time wasn't a restriction for you, what would you do?
  • What would you do if you weren't answerable to anyone?
  • What would someone else do in this situation?
  • You could put in if they have a model, someone they look up to or a mentor,What would this person do in this situation?
  • What do you think you're meant to do?
  • If you're guaranteed to succeed, what would you do?
  • What's the best use of your time at the moment?
  • If you could only do one thing this week, what would it be?
  • What can you do better than anyone else in this area?
  • What books could you be reading to help you achieve your goals?
  • If you saw someone else in your situation, what would you suggest they do?
  • If you had more confidence, what would you be doing differently?
  • If you weren't holding anything back, what would you be doing?
  • How does that make you feel?
  • What do you think about that?
  • Where are you sabotaging yourself?
  • What can you do to create the outcome you desire?
  • What are you going to do about that?

Do you see how the questions in this heart of a coaching session are all about helping the client take personal responsibility? 

Yes of course, you could suggest a book you think would be useful. But how powerful is it to first ask them, "Do you have a book that you know you should be reading, or could be reading?”

Trusting in their intuition and helping them to trust themselves is actually more powerful than you as a coach shoving ideas or answers at them that might not even be right for them.

I am not saying you can't suggest things. Not at all. And you will likely be teaching certain elements of health/wellbeing etc. here as well. That is a part of your coaching program.

Just have these list of questions up on your screen, and use your instinct to ask any that feel ‘right’ — so where possible, your client can come up with their own answers and have their own breakthroughs.  

Coaching is a lot about inspiring self-actualisation. You don’t need all the answers, and your client is there to do the work too!

There are some other coaching tools out there as well. There's many!!

I suggest practicing a few. I definitely think you should start with the coaching questions that we're going through right now. In some ways, that's all you need.

Within the coaching questions, there are a few other skills to think of…  

Active Listening

Active Listening is you being present. You're not playing on your phone. You're not in your head, thinking, "Oh my gosh. Am I going to answer this question for them? What am I going to teach them?"  

You're literally being present and really listening to what they're saying  For some people, they have probably never had that much attention. They can feel it. That can actually allow their own breakthrough just from being heard!! This is a beautiful thing you can do for your clients.   

Using the Power of the Pause

As part of active listening, tap into the power of the pause.  Practice getting more comfortable with silences and longer spaces between talking… don’t be in a hurry to respond every time a moment of quiet pops up… especially if your client is on the quieter side.  

Sometimes people just need a little time for processing before they speak. Give them space.

Asking Open-Ended questions

This is what most of the questions in the Killer Coaching Questions sheet are. Open ended questions — which basically means it's not a question that they just say yes or no to, it's a question that gets them to explore the answer.  It helps them go deeper.

One thing I will add is, avoid asking ‘WHY’ based questions. For example: ‘Why do you think that’s not working? Or Why didn’t you do that?’   WHY questions do not help clients reach their goals; instead, they spin someone out into stories and excuses.

Reflecting and mirror work

When you're listening and asking questions, keep reflecting back what you're hearing using their exact words.

For example you can say, "I see. You're feeling scared." If a client says to you "I'm really scared." They will use it in a long sentence, and they might not even notice they used that word. "You know, I'm really scared of trying to lose weight in case I fail…"  

There's a big difference between you then saying, "I hear you, Sally. You're scared" and "I hear you Sally. You're terrified." It's not the same word. There's no match.  

Reflection means reflecting back their exact words, reflecting back what they say, so that they can see themselves.  

Your job as a coach in this moment is to be there as the mirror, to hold it up for them.  

One thing to remember here: Don't rush in and use tools you don't understand yet. Master one thing at a time. I recommend beginning with the Killer Coaching Questions.

Practice these different coaching techniques, or at least become aware of them within what you're doing to see what works for you and your clients.  

Like I said, there's many different techniques out there. If you just master the ones I've mentioned here, and if they're working for you, that may be all you'll ever need!



Now let’s talk how to wrap up a coaching session.

Many people don’t leave time for the coaching wrap-up, and just use their whole session for coaching.  But the wrap-up, the last part of a session, is so important.

Recapping the session will help the client “integrate”.

They might not have even recognized the breakthroughs they've had if you don’t go over them! They might not have connected the dots on the new learnings they've had. Sometimes, especially if people are processing things, they don't even realise it’s happening!!

And beyond that, I like to use the wrap-up of a session to encourage my clients to write their own action steps on the call so that they take responsibility in sharing those me.  

In a 60-minute session, aim stop at approximately the 45-50 minute mark for you to start the ‘close’. Don't wait to be on the nose at 60 minutes and then you start doing this. That's not having great boundaries in your coaching session. It's really important to finish on time both for you and for the client.

By allowing this time at the end, this 10-15 minutes (which can sound a lot but trust me, once you get into this, this can be the most powerful piece of your whole session) that will empower your client to take their own responsibility.

Plus it means that you as a coach won't be spending hours after a call - I say hours jokingly, but it can actually be that sometimes - for a client who has paid you to be on a call for one hour!

Some questions that you could use in closing a weekly session, during that final 10-15 minutes:

  • How was today's session for you?
  • What specifically made it so?
  • How is your mind feeling?
  • How is your body feeling?
  • What were your major aha's today?
  • What would you like to let go of now?
  • What actually are you going to take this week?
  • What are you going to do in the next 24 hours?
  • On a scale of 1 to 10, how motivated are you to achieving this goal?
  • What will it take to turn that 6 into a 9 or a 10?
  • Who do you need to ask for support from around this goal this week?
  • Who do you need to speak to this week?
  • How are you going to celebrate reaching this goal?
  • Can you think of anything that might stop you from doing it?
  • What are your top three priorities for this week?
  • What's your number one focus?
  • What are you going to say no to?
  • What are you doing to say yes to?
  • What can you schedule in your diary right now?
  • Is there anything else that you need to feel complete from our coaching session today?
  • So that's how you wrap-up your session!!

Make sure your next call is always scheduled in as well.



After the call, take a couple of minutes to write up any basic notes — or type them if you're like me and have an online system (Satori) where you do that.  And as soon as you get off the phone, while it's fresh, write down the action steps they’ve chosen to take.

That's it!

(You do not need to spend hours after a call writing up notes or spoon-feeding your clients You don't need to make their action steps. You don't need to over-give, and say things like, "I'll create you a video on that" or "I'll find you recipes on that." That's simply not your responsibility.)

As a beginner, maybe there will be some extra things that you genuinely need or want to do after a session for the first few clients that you'll never have to do again.  

Just be very aware of not coming from a place of, "I'm not good enough unless I give more." The coaching session itself is enough.

Many new health coaches go into that ‘over-giving after a session’ mode because they feel like maybe there wasn't enough value in the coaching alone.  

All of the value is in the coaching.  You are enough. Your coaching is enough.

You can follow-up with minimal material only if needed.  

It is much more powerful to get the client to write their own notes. You just write a couple of basic notes so you know where to take off from again next week or next session.  

Honestly, this is so key!!

I see so many new health coaches feeling burnt out, exhausted and resentful towards their work. And when I laser coach with them, I find out it's because they're spending hours taking extra responsibility and burden outside of the coaching session!

It's simply not needed.

I was terrified when I stopped over-delivering  like this — because when I first got started in coaching I used to write up action steps for every client, send out to-do lists, and more.

I was SO scared that my clients would think they weren't getting enough value when I stopped doing all that — but honestly, the complete opposite happened!  When I got my clients to start choosing and taking their own action steps, and their own notes, their results skyrocketed.

They took so much more personal responsibility, because they weren't expecting me to do it.

I really want to emphasize that this piece not only makes you more professional and impactful as a coach — but also allows you to take care of yourself as a coach as well.  

And finally…

When you’re first getting started as a coach, on top of the 10 minutes you’re making notes on your client for yourself…  

Take 20 minutes or so to review YOUR coaching with these questions:

  • What worked well?
  • What can I give myself a pat on the back for?
  • What didn’t work so well?
  • What was a little wobbly that I can compassionately look at and improve?

The is key to learning and growing as a health coach!

So, ladies, there you have it.

Everything is here that you need to know.

You truly need to know NOTHING more than that.

Ask these open-ended ‘Killer Coaching Questions’ questions and listen for the answers. You’re there as a coach to ask questions and listen, with a little bit of teaching and guidance.

The questions, coaching tools and session structure I’ve just given you are your POWER TOOLS.  

The foundations are there for you...

So get in the game, coach anyone and everyone you can, and your confidence is really going to lift.  

And above all, trust that you have everything you need to be a great coach, and to deliver an impactful, encouraging, and deeply supportive coaching session.

Now go out there and get started!!

Love, Amanda xx

PS: If you ever feel fearful about coaching, read this blog post, it’s the perfect tonic for your nerves:  Why you don’t need to be confident to start coaching >>  

And make sure you download the 100 Killer Questions here: 100 Killer Coaching Questions >>

Nuggets of Wisdom from Danielle LaPorte on Building a Business with SOUL.



I was absolutely BUZZING after interviewing Danielle LaPorte (as part of my UPswing Mastermind program for Wellness Entrepreneurs). 

(For those of you who don’t know Danielle — she is a bestselling author, member of Oprah’s Super Soul 100, a world-renowned speaker…and all-round inspiring woman!!) 

In the interview we talked all about working with SOUL to build a business.

And Danielle shared so many beautiful nuggets of wisdom during the call that speak directly to health coaches and wellness entrepreneurs…

So, I asked the women in my UPswing Mastermind to share their biggest ‘ahas' and favourite gems from the call so YOU can benefit from them too:

1) It is a BIG deal to help your clients step up and take amazing care of themselves

“Danielle made me remember what a BIG deal it is to help my clients step it up and take amazing care of themselves. So powerful!!” ~ June Melia

So many women come to me comparing health coaching to being a doctor or nutritionist and feeling utterly “less than.” But the truth is our current healthcare system is not about vitality. As Danielle reminded us on the call — people who are offering an alternative system are revolutionaries!!

On one level or another you are all, as coaches, empowering the people you work with to take their healing into their own hands. And for you to be supporters of that — well, what noble, beautiful and important work to do in the world. To truly be in the healing industry.

If you walk away knowing anything let it be this: Health coaches, life coaches, wellness coaches, life coaches — you are revolutionaries, and you are SO needed in the world.

Do not shrink… put yourselves down… or play small.

2) It’s an act of feminism to be paid properly

“Her words about it's not feminist to not be paid properly hit me like a sledge hammer!” ~ Sally Jane

Danielle asserted that paying people properly in your business (and paying YOURSELF properly / charging properly for your services) is an act of FEMINISM!!

The old patriarchal model is based on exploitation and bargaining — so when you’re paying people well, and you’re paying yourself well, you’re literally changing the system — which is SO powerful, because the old system is broken.

3) Radiate and state the facts = a new feminine way of marketing

“Radiate and state the facts - I loved that!!!” ~ Andrea Okos

“The main one for me was: radiate and state the facts, as a feminine way of marketing.”

All of us on the call LOVED this lesson!! Danielle shared her recipe for feminine, feel-good marketing: Radiate and state the facts.

Here’s what ‘Radiate and State the Facts’ could look like for you: “I’m so excited about what I’m offering. This is about service — here’s why I’ve brought this to the world / this is why I created this (share your passion, purpose). The last client I worked with achieved (this is where you share the facts). I know that this works, let’s do this together!”

4) You don’t need to be a typical salesperson — you can just be YOU & shine your light!

Remember, you don’t have to be a salesperson and try to cajole people to work with you… and you don’t have to convert them or convince them.

“I love knowing that I don't have to be a typical sales person and say things like: ‘Sick and tired of being sick and tired?’ — and that I can honour my own language, passion, and inspiration and truly share to serve!! I now understand that people will come when I am my true self!” ~ Stephanie Warner

“Be my authentic self and share light in the world! She is awesome!” ~ Davonna Medina

This is where we touched on the energetic cost of marketing: Talking about your work to your TRIBE is easy! You get to speak in your own language, and be your true self. You get to shine your light, and trust that people will respond to it.

Where it becomes draining is getting into strong “sales” speak and trying to convince or convert people (who are not your people) into buying your things. Trying to convert is heavy lifting. Do you have to do it?

5) Just love people the rest will come…

"Just love people and the rest will come. That was very load lifting.” ~ Gwendolyn Particka

“My biggest aha was coming from a place of love. When our true motivation can be focused around helping others, it clears out all the other stuff in our heads. Our clients will see it too.” ~ Jennifer Nolan Foard

Do this healing work as coaches from a place of love, first and foremost.

6) Radiance and confidence will only come once you get out there.

“For me, I loved the line ‘Radiance and confidence will only come once you get out there and start coaching’. This was just another reminder to myself that I cannot sit and wait until I am more confident. I also loved when she spoke of the power of women together and healing women empowers them and lifts them” ~ Brooke Martin

When you get out there and connect with your people — your confidence will radiate out into your offerings. OF COURSE you will not be confident right off the bat… nobody does.

There’s no way we can work it all out in our heads, it cannot be theoretical. You need to get out there and start speaking, serving and connecting with people. Then your confidence will come.

7) Simplicity is the new power…

“Sooooo many great takeaways! For me the main one was - keep it simple (something I have to keep reminding myself as I tend to overthink and make things more complicated than they are).” ~ Jasmin Schulz

This was SUCH a juicy part of the conversation, where we dove into talking about social media and online marketing.

Part of the pressure of online marketing is that (you feel as if) you have to perform on ALL the social media platforms.

But actually, you just have to find that “language” or platform that works for you. If video doesn’t work for you, don’t do it! If instagram rocks your world, do that. And make it awesome!

“It was great to hear I'm not the only one that struggles with blogging and that it can be ok not to be all consumed in this area.”. ~ Heidi Lawson Sheldon

And know that every little platform is requiring some energy from you — so keep it slim.

Remember: Simplicity is the new power. We simply cannot do it all. So don’t!

8) Wellness is the new success

“I loved her statement simplicity is the new power, wellness is the new success” ~ Amy Zapf

This carries on from the last point about embracing SIMPLICITY, and keeping things simple. We are not to exhaust ourselves in being of service. We do not have to!

The new “feminine” way is to work LESS so you can live more.

And it is the worry, the strain and the constant HUSTLE that is exhausting and draining of your energy. So instead, allow your clients to come to you: Have a clear message, a website, express yourself, share your vision, show up, radiate and state the facts, yes — then let the clients come. (This is an energetic shift and practice!)

9) Tools and Tips for Time Management

“I took on board her week plan and being ok with buffer days, hustle days and absolute rest/no progress days, having faith that it will all get done, if I surrender to the days that I don't feel like being productive.” ~ Julia Craig

If you can’t do serious structure and do a daily planner, don’t worry!

Danielle talked about Dan Sullivan’s Entrepreneurial Time Management System

// Buffer days - get through the myriad of small things that pile up.
// Rest days - no work for 24 hours!! These are no computer days. 
// Focus days - move the needle on Big Projects.

Danielle shared that following this weekly time management system, she is mostly a ‘time batcher’ — so she will do interviews and podcasts on one focus day, for example — errands on another buffer day — and then have a focus day carved out for writing.

For Big Projects or Important Things Danielle suggested having a ‘Due Date’…

And if you’re inspired on a Rest Day, pay attention to the “idea fairy” when she shows up. Don’t “work” but do write down your ideas so you can action them on a focus day…

Otherwise, your idea fairy will stop showing up.

10) Women gathering together is so important.

It is so important to have women gathering as healers, as coaches, in Mastermind groups, virtually, in the daycare centre — or as Danielle suggested, just “start with a tiny circle of women in your living room" — we heal each other when we’re together, and then we can go out and heal the world.

“Women heal each other when they're together and then they go out and heal the world. This could be my life mantra! I love my close female friendships and holding space for female groups. Hearing this really helped me to acknowledge the importance of that in my life.” ~ Jacquelyn Atkins

“I loved how she said that the power of women coming together will overcome the fear!” ~ Stephanie Warner

11) It is amazing to EMPOWER women (and you do that through SELF-EXPRESSION)

“Her passion for women's empowerment gave me the 'approval' I unknowingly needed confidently advocate for just that - and to do so through my coaching profile… I’ve often wondered if or how I could do that, as that was my previous career and remains in my heart and high up in my values and mission. NOW I can continue to share that as a part of my brand and I love that!“ ~ Sally Jane

Our work as women is to heal… we women are particularly powerful as healers.

And we heal by speaking the TRUTH! Having the courage to be “out” about our belief systems… and what our version of “ideal” is.

If you could just be more vocal about your version of ideal, you can truly change the world.


Amanda xx


10 Powerful Lessons from the Heart-Centred Business Conference


Have you ever wished you could attend the BEST business conferences around the world, and learn from some of the brightest leaders in Marketing, Productivity, Money mindset, Financial Health, and Feminine Entrepreneurship?

Well, you’re in luck!  

At the start the month — just before jetting off to America — I was a Keynote Speaker at the ‘Heart-Centred Business Conference’ in Queensland, Australia.

There, I presented alongside some INCREDIBLE business coaches and entrepreneurs…

Tash Corbin (who hosted the conference), Denise Duffield Thomas, Jo Bendle, Zach Spuckler, Mike Michalowicz, Karen Gunton, Sylvia Chierchia and Patricia Lohan.



I gave my signature presentation on how to scale your business (and create impact + income) with courses and launches…

But I also picked up some powerful lessons from the other speakers while I was there, which I am going to share with you today!

Let’s dive right in.

Lesson 1: There are Four Stages of Business — And Community-Building is KEY at Each Stage

Tash Corbin kicked off the ‘Heart-Centred Business Conference’ with a deep dive into the importance of the FOUR growth stages in our business.

Those are, in order:

    (In this first stage, the in-person client-attraction strategies work best — and this is EXACTLY what I teach in the UPswing Mastermind. The online pieces take time to build, which is why they are stage TWO — not ONE.)




My biggest takeaway here is to be sure that you’re not trying to skip a stage — each stage is necessary and foundational.  So, understand which stage you are in, and keep laser-focussed on what you need to be doing in THAT stage.

And it is essential that through all 4 stages in your business, you focus on community-building.  Because without a community of clients and potential clients, you do not have a business, and it will not grow.  

Lesson 2: Be Of SERVICE Above All Else

Another gem from Tash that will be very useful in terms of community-building was to be of SERVICE above all else.  

There are 3 key things in business we focus on in business — being of service, being a brand, and having a mission.  

The problem is, a lot of us get the order and balance of these 3 things mixed up!  Often when we’re building a business, we focus so much on building a BRAND or sharing our mission, that we COMPLETELY forget about being of service. 

Yes, you have all 3 in your business at all times, but you need to be of service first and foremost.

Tash also explained how we are moving away from the masculine way of doing business — to the new feminine way of business, and this extends to our marketing too. 

The old, masculine “Know, Like, Trust and ADMIRE” model has shifted to a more feminine model of “Know, Like, Trust and CONNECT.”  

There is a deeper sense of purpose at the heart of online business and marketing now which is, in my eyes: “Let’s truly connect and make a difference”.

Lesson 3: Know Your Financial Funnel — Because Business Is A Numbers Game!

Know your financial funnel, ladies, it is essential!

As Mike Michalowicz explained in his genius presentation — everything in business is a numbers game.  So you need to get crystal clear on your “financial funnel”.   (This is a similar process to the $5K Per Month Business Plan I teach in the UPswing Mastermind.)

So, if you want to make $XX per month in your business - you must map out your financial funnel to get you there.

How many clients do you need each month, at what price point? >> What’s your conversion rate for your discovery sessions? >> How many discovery sessions do you need to host to get that number of clients? >> How many people do you need to be seen by to get that number of Discovery Sessions booked in? >>

And you need to get clarity around your numbers and goals for: Traffic, leads, conversions, clients, average sales value, and revenue.

Lesson 4: Protect Your Energy.

Patricia Lohan gave a beautiful presentation on ‘Energy Foundations’ that really struck a chord with me  — and my main takeaway was that we really must value our energy (aka: our diamond… our most precious stone) and become very aware of where and when we’re giving that away.

We need to ask ourselves, ‘Where am I allowing other people to take away my energy and zap or tarnish my diamond?” People can be energy vampires without meaning to, so it is up to us to protect ourselves and set boundaries.

As your business grows, so will your responsibilities, your clients, and even your team members, and the demands on you will only increase — so you really do have to treat your energy as if it is the most precious asset, or else you WILL lose it.

Lesson 5: Get Honest About What’s Holding You Back — And Leave Your Comfort Zone For Bigger Results!

One of my big ‘aha’s from Zach Spuckler — who gave an epic presentation on using 5-Day Challenges in your business — was around the importance of putting challenges on your PUBLIC business page, not just to a small group.

I’ve heard this before, but something about hearing it THIS time made me see that I felt really resistant to putting my 5 Day Challenges on my public business page.  My public business page, which friends and family can all see.

(And doing that is actually important for SO many reasons - including the fact that you can re-target with ads, and get a much wider reach for your content). 

But I realised that there is a much larger level of vulnerability putting yourself ‘out there’ than there is ‘hiding’ in a small group… and THIS is what was holding me back.

Is there any space in your business where you hold back? Sometimes you KNOW what to do… but you’re not doing it. So I would ask you — can you get really honest about what is really holding you back — and are you willing to leave your comfort zone for bigger results?

Lesson 6: People Don’t Want Education, They Want Results

One more powerful lesson from Zach Spuckler was that ‘People don’t want education, they want results!’

So you want to make challenges or free trainings that are EASY for them to finish — because we want to keep people engaged, and give them a sense of COMPLETION and satisfaction.  

My takeaway? Make your FB Lives shorter; your Challenges smaller and more simple; and only give workbooks when they’re really needed.  Not just for the sake of it.

Lesson 7: If You Can’t Do A Survey — Just Check Out Amazon Reviews!

Want to know what your audience are struggling with or talking about, but can’t do a survey?

(So many clients in the UPswing Mastermind find themselves in this position.)

No problem! Try this instead —  go to a similar category to what you coach on over at, and look for a 3 star review.   You will get some great insights into what people loved and what they hated (aka: What they are struggling with), which is some of the most valuable information you can get about your ideal clients.

(Thank you for this useful research + content creation tip Zach!) ;-)

Lesson 8: Make It A Ritual To Review Your Goals Each Week.

I was SO excited to watch Jo Bendle’s presentation on productivity, because she is a graduate of the UPswing Mastermind! #proud

I picked up two powerful lessons from her presentation that I am going to share with you.

Firstly, there tends to be 4 key productivity frustrations:

  1. PERFECTIONISM — Wanting something to be perfect so not getting it finished

  2. PROCRASTINATION — Being very easily distracted

  3. I’M NOT GOOD ENOUGH, I DON’T KNOW ENOUGH — Getting in your own way by doubting every step

  4. BRIGHT SHINY OBJECT SYNDROME — You want to do everything now, and then you get overwhelmed!

Which one do you fall into? Knowledge is power and recognising your productivity frustration is key to moving past it.

And secondly, Jo recommended doing a *CEO* day (or morning/afternoon/evening) each week, and really making it PLEASURABLE.  (I loved this).

Do it in a beautiful place — pour yourself a glass of wine, or buy your favourite green juice —  and make it a ritual to review your goals every week, then schedule in 90 minute blocks of focused action for the following week towards them.  (She calls these the “Mighty Ninety”!!)

As you can see, a theme throughout the conference was the importance of masculine structure in business, with this beautiful quote at one stage:  “There’s no better self-care than structure.”

Lesson 9: You Cannot Grow Your Business Without Trust…and Training.

As your income grows, and your business grows, your trust in others needs to grow too. Because you can only grow your business if you grow a team with it.

Your first team member will probably be a VA, but the truth is but you can’t just hire a team member or take on a VA, and expect THEM to make your business great. You need to take the time to train someone, too..  

(If you want my step-by-step system for working with a VA you can get that HERE.)

This is all about systematising your business for more ease as you grow.

Lesson 10: Rich Women Can Change The World.

Last but not least comes my lesson from Denise Duffield-Thomas, who taught the crowd that ‘Rich Women Can Change The World’ — and in ORDER to do so, it is our job to free ourselves of our money stories. No-one else can do this for us.  

Some of these limiting beliefs and stories include:  “It’s only money, honey… There’s easier ways to make money… There is always more money… Who am I to make money… ”

We are not born with these money beliefs — we pick them up over the years — they develop over the course of our lives — and it’s up to us to keep ‘cleaning up’ our wealth consciousness and money mindset.

Because when we do so, we can step into a life of richness in every aspect — and not just for us, but for the change we can create in the world and in other’s lives as a result.

Amanda xx



Should You Put Prices for Your Program On Your Website?


Hey healthy ladies!

I’ve received a lot of questions lately asking whether you should include prices on your sales page — so I thought I would share my thoughts on this today.

I personally ALWAYS list the prices of my programs.  The reason I do that is mostly personal preference — so today I’m going to share the reasons why you might or might not choose to display your prices on your website.   

(Of course, the key thing is that you do what works for your business, so it might be a good idea to track what results you get when you do either — and see what really is working.)

First things first, ask yourself - if you were a potential client for your own program, what would you prefer? This is why I decided to put my prices up online.  Because as a client and customer, I like to know the price of the program or course when I come across a coach I would like to work with.  I definitely don’t like to get on a call with them without knowing the investment.  

5 Reasons Why It’s A Good Idea To Have Your Price On Your Sales Page:


For starters, you’ll get real qualified leads — people who know your prices before they hop on a Discovery Call, and are still interested in working with you!   These people know the price when they sign up for a call, and they’re still raring to go — you know that when these people get on the phone with you they are genuinely interested.

Of course, you’ll never be able to avoid money conversations completely, and you’ll still have people who say that it’s too expensive for them and they can’t afford it. That’s just part of doing business, and money is always the number 1 objection.  But you’ll have LESS of those times when people say they “can’t afford it” if you do list your prices.


One feared drawback is that you won’t be able to take someone through a Discovery Session and help them see the value of your program if your price feels too high for them off the bat.  This is the main reason a lot of people say, “Don’t put your price on your website…because they won’t see the value yet!”

Well, my perspective is that you want people to see the value before they get onto the call  — and really, you shouldn’t be putting a price up that does feel too high anyway.  So, you need to align your pricing with what you truly believe is valuable.

You also need to give lots of valuable, nurturing content to people who might be following you. Grow your “know, like and trust” factor well in advance, so that people do see the value of your services. And they schedule a Discovery Session based on their interest in working with you… not so much based on price.


The third reason I advise putting your prices up on your sales page is that people do like to “mull over” pricing. They might see the price on your website today — and they will then go away and consider the price and the investment… think it over… check their bank balance, talk to their husband… and let it sink in over a few days or a week. 

So, instead of getting on a Discovery Call where they hear the price for the first time, they’ve got time to think about it before chatting to you.


If you don’t list your prices on your website, people may assume you’re too expensive — they will quite probably expect the worst, and as a result, they might not apply.  I’m sure many of you have had this experience — where you’ve seen something you like, but there’s no price, and that immediately makes it seem like it’s going to be so expensive. So you don’t go near it.  


Finally, the truth is that scheduling a discovery session can be really intimidating for some people! I was just talking to a client about this — some of us are too nervous to reach out and ask someone for support. 

Not knowing the prices can really exacerbate that — it adds to the ‘unknown’ factor, the uncertainty, and the potential awkwardness for them of hopping on a call.  Nobody wants to get on a call and be put on the spot about money when you’re given a price that you actually can’t afford!

 It also means that YOU don’t have to have all those awkward money conversations in your sales calls!  (BONUS!)  I remember when I first started, and didn’t list my prices on my website, the sales call would be going great… And then we’d get to the point where we’d talk about money, and the client would be like “Alright, hit me with it!” Ugh.  That’s such a horrible energy, and you then have to come back to them and tell them the price feeling a big ‘ick’ factor.

So, those are the reasons for me personally, why I do choose to put my prices on my website.


Sidenote: Because I get asked this — in the event that you don’t have a single price point for your services or products — you can just say “Starting at…”, and then share your lowest price.  

I’m also going to share the other side of this conversation, because I know that other people teach this perspective — and you can then make up your own mind. :-)

3 Reasons You Might Not Want To Put Your Prices On Your Sales Page:


If you want your offer to be really exclusive and high-end, it can work to keep the price off your page to keep that “air of exclusivity” which {Price On Application} can offer. So if you’re looking to attract that kind of buyer, and you want the target market that only wants to buying the best… it can work.


Another reason you might not want to put your prices up on your site, is that you won’t get those immediate gut “no-way’s” where people decide instantly that they can’t afford it.  They think it’s too expensive, and they’re gone. So maybe… if you didn’t have the price up… they may get on the phone and you might have a conversation first.

(Which takes me onto the next point…)


You might personally prefer to get someone on the phone, and feel very confident sharing the full value of your business with them that way — you know that you can do so much better at getting them to understand the value of your biz that way, more so than a sales page ever could! 

But of course, to me it’s chicken and egg here, because you need to get them on the phone in the first place!  Ideally, packaging up your services in a really valuable way — creating a compelling offer that solves your ideal client’s pain-points and desires — having a sales page that is written in a way that sells — and giving away lots of valuable free content are all marketing tools that will do a lot of selling BEFORE someone gets on a Discovery Call with you.

So… those are the reasons I personally put up my prices on my website and sales page.  But I would love to hear your thoughts, your comments, and we can absolutely have a chat about this!

Amanda xx


How To Stay Healthy While You're Building Your Biz


Hey healthy lady!

I completely understand the demands of balancing:

  • Family...
  • Children...
  • Spouse... 
  • Clients...
  • Continued study...
  • Making money...
  • Building your business...

I am right there with you, and so are the ladies in my UPswing Mastermind and UPswing Momentum programs...

So I asked these women to share their top tips for staying healthy (and happy!) while building a coaching business, and they offered up some excellent advice. 

These are women who for the past 6-12 months have been working hard to build their businesses - all while balancing the demands of work, study, family & entrepreneurship. 

(For those that don't know, UPswing Mastermind is my stage 1 program for beginner health coaches, and UPswing Momentum is my stage 2 implementation program for coaches & heart-fuelled emerging leaders.) 

Here are their top tips for staying healthy while you're building your biz...


Make time for you

You hear that? Make time for YOU. I was definitely feeling overwhelm at one stage with kids, clients, running the business, doing Upswing Mastermind - and felt like I wasn't really walking my talk as a health coach. But once I learnt to create some space for myself (which was kind of difficult at first) I realised how important it was!

Making time to just chill and not think about the business, means that when I do, I'm more focused and productive. Learning to fill up your own tank is ESSENTIAL when you are giving so much.

- Melissa Lowe, UPswing Mastermind



My main tip for staying healthy while building your business is setting boundaries. I was saying 'yes' to everything and everyone - mostly out of excitement and my desire to grow my business - and found that it was really burning me out! So I've begun to set boundaries in terms of my scheduling, commitments, and how much of my time I give away. It's made a world of difference.

- Christina Tidwell – UPswing Momentum


healthy meal planning & prepping is a must!

My number one tip is to PLAN AHEAD!  Meal planning and prepping has been an absolute LIFESAVER for me while juggling building my business, and taking care of two toddlers...with another baby on the way!  

I plan two weeks of meals in advance and do one big shop - then I just have to top up the fresh fruit and veggies.  I prep healthy snacks, and make double at most meals to keep things as easy as possible. And I keep it interesting by trying at least a couple of new recipes and meals each time.  

Building a business is hard work and it’s important for me to fuel my body with the right foods, and stay on top of my energy levels.  There's no time for the 3pm crash round here! ;-) If you have healthy food on hand and ready to go, then healthy food is convenience food - and the temptation to reach for the not-so-healthy option isn't there.

- Kylie Kerehoma, UPswing Mastermind



Self-care first, business second

Self-care first, business second. Rest assured, this isn’t counter-intuitive. In fact, when we really connect to ourselves - and our purpose for our business - it becomes intuitive to nurture ourselves first.

After all, you are your business!  Without beautiful you, there would be no business at all. Let’s not forget that. So look after you by prioritising 'you-time' into your every day - for at least one hour. And watch as you become more creative and aligned, and business starts to flow.

Sally Jane Douglas, UPswing Mastermind


allocate set hours for your biz

My top tip is to create boundaries by allocating set hours to your work. Creating time boundaries like this has allowed time for myself... time for my family... my part-time work... AND my own business. It ensures I am productive within the time that I have allocated to my business, and ensures that my own physical and mental health remains top of mind.

- Melinda Benstead, UPswing Momentum


prioritise your to-do list to maintain balance

My top tip would be to prioritise your to-do list... making sure that YOU are on it!  It was clear to me that I would not be able to realistically accomplish EVERYTHING I wanted, while still maintaining a balanced home life.

By organising the most important and relevant tasks to my mission, I was able to push others that weren't - and give myself time to unwind, workout, and shop, cook and prepare healthy foods for myself and my family.

Making myself and family a priority on my to-do list everyday prevented me from letting overwhelm take over, and enabled me to maintain a healthy balance in my life.

- Eleanor Duelley, UPswing Mastermind



Look after your health + wellbeing

I have a busy schedule, but I ALWAYS make sure that I eat well, exercise daily and take time out when I need to. I love getting outdoors every day and the best place is the beach - rain, hail or shine 🌊 - it's so good for the soul!  By looking after my health and wellbeing, it makes such a difference to my day-to-day life, and to my business.

- Fiona Taylor, UPswing Momentum



Building a business takes time, along with a whole lot of hard work, determination and resilience.  We’re constantly looking ahead, planning our next step, and visualising the future. It’s easy to get frustrated and wish you were further ahead or more successful... especially if you’re comparing yourself to others in the biz.

So my top tip for staying healthy while building your business is to take the time to pause every now and again and celebrate exactly where you are. Recognise how far you’ve come, celebrate your wins, and acknowledge your achievements no matter how small.

- Liz Tiepa, UPswing Mastermind


nourish, move + mastermind 😉

Building a business can be exciting and overwhelming at the same time. My #1 tip to stay healthy during this process is to listen to your own body. Our bodies are powerful messengers and always let us know what they want and need. And if you nourish it with a healthy food on regular basis, drinking plenty of fluids, moving your body and taking rest, it will reward you.

It can be easy to get carried away working all day and forget to eat or drink enough liquids and then feel low, lack confidence or lose focus and clarity.  So prepare meals and snacks in advance... find time to have 'me time'... walk/stretch throughout the day... and find your own personal mastermind group, where you can share what's happening and get support - it can be so healing!”

- Alenka Ala, UPswing Mastermind


when you have an 'off' day - be kind to yourself

Be kind to yourself. It's OK to have an off day... or even an off few days. It's tricky juggling everything, and sometimes something has to give. Keep in touch with your support crew (friends, family, your coach, your mastermind community, your peers, etc.) and share what's going on. ASK FOF HELP when you're struggling. Make sure to get out of the house, away from your desk, and do something for you, that brings you joy. And remember, it won't happen overnight, but it will happen!!!

- Kaaren Haywood, UPswing Mastermind


schedule self-care APPOINTMENTS

My number one tip is to schedule self-care appointments for yourself. This has been so important for me and helped me stay sane! I do my best to exercise, eat well and meditate every day. At least once a week I have a relaxing bath, a sauna, a massage or schedule something extra special like that. What's the point of building a health coaching business if my own health is suffering? My wellness is a priority.

- Melanie Hansen, UPswing Momentum


feed your soul + RECHARGE

Make time for activities and people who remind you of who you are at your SOUL level. Spend time with the people who make you laugh - and who take your mind off of the 'business building chatter' that is hard to stop without a worthy distraction. Don't neglect your favourite activities and hobbies that help you feel peaceful and mentally relaxed.

We often feel like we have to business build 24/7... but recharging your body, mind and soul along the way makes for greater energy available to focus on your business.

- Tamara Pulles, UPswing Mastermind


Do work that lights you up

My top tip for staying healthy is make sure you are enjoying your work and keeping in alignment with what you really want. Whenever I step out of alignment with my truest desires my energy drops and I often get sick. When I do what lights me up I'm like an unstoppable cheetah! ;-) 

- Amanda Pickering, UPswing Momentum


focus on SLEEP

My number one tip is to focus on sleep. Learn your optimal amount of sleep - and then use a smartphone app to remind you when to go to bed and when to wake up, in order to get that each night. It's simple but powerful! 

Michelle Edwards, UPswing Mastermind


Check in with your ENERGY + plan accordingly

Check in with your energy levels and stress levels and schedule or plan accordingly. Where possible offset stress with exercise, meditation or fun activities that neutralise the negative accumulative effects of stress.  

Also remember that different activities require different types of energy, focus and mindset.  After working with clients, I like to schedule some time out to reset and re-energise... always being conscious of not booking too many sessions in a row. And working at the computer for long sessions can also become draining, so I love to mix things up and schedule 'time-outs' from technology.

Lastly, I find that I have different energy levels at different times within my monthly cycle - and I like to really tune in and listen to that, and schedule my weeks with either more activities or more self-care. This can be a hugely powerful insight. 

- Carolyn Daley, UPswing Mastermind



My top tip is to make self-care a part of your business plan - just like the other tasks on your list. That includes quiet time, optimal nourishment, movement, and breathing outside. It's the most important part of being able to help others, because it keeps you in alignment to be able to hold a healing space.

- Jamie Raisleger, UPswing Momentum


Amanda xx


Top Tips for Starting a Health Coaching Business While You're Still Working


Hey healthy lady!

Many women start their health coaching business or join my programs while working full or part-time jobs.  It is absolutely possible - even preferable! - to start a coaching practice while you're still working.  

The key to success lies in being laser-focused with the time you DO have, and prioritising client-attraction and income-generating activities.

For example, getting in front of your ideal clients, telling them what you do, positioning yourself as an expert, and asking for the dance (aka: inviting them to discovery sessions). 

It is very easy to spend hours tinkering “behind the scenes” on your website, or perfecting your business cards - but actually MARKETING your business consistently is how you will succeed.  

The great news is, you can definitely do that in 1-3 hours a day. You do NOT need to be working on/in your business for 8 hours a day to be successful - especially when you’re first starting out.  

I asked the women in my latest UPswing Mastermind & UPswing Momentum programs to share their top tips for starting a coaching business while still working... 

They offered up some excellent advice, which I'm excited to share with you today.

(For those that don’t know UPswing Mastermind is my stage 1 program for beginner health coaches and UPswing Momentum is my stage 2 implementation program for coaches and heart-fuelled emerging leaders.)


Read how THEY made it happen + get their top tips:


“I was working full time for the first 18 months of being a health coach. I made it happen by seeing clients one or two evenings per week, and working on my business during my 2.5 hour daily commute. That meant that I still had at least one day a week free to rest, and I got over 10 hours of focused work done on my business each week. And honestly, that was all I needed at the beginning. My biggest tip is find pockets of time (even if it's just half an hour!) and be laser focused on what you are doing in that time - and how it brings you closer to your goals.”

- Amanda Pickering - UPswing Momentum


“When I first started my business, I was working 4 days a week with a 2.5 hour round-trip commute. I allocated one night per week plus time on the weekend for clients, and was able to use the commute to work on my business. I set goals each week, and used my commute time to work towards achieving those.  Doing this while commuting freed up my time after work for my family and myself!  Even now, when I'm no longer commuting and have the freedom of working from home, I set aside dedicated time and hours for my business to ensure I get stuff done.”

Melinda Benstead, UPswing Momentum


“I made the time in my daily calendar for the hours I wanted to do health coaching alongside my current job - and stuck to them. I find that working while I start my business is helping me manage my income. I’ve also found that putting parameters around exactly when I do health coaching (eg: what days and hours I work on and on/in my business) in these early stages gives me time to prepare while the hours aren't full of clients yet - so I’m learning how to keep my time well-managed.”

Michelle Edwards, UPswing Mastermind


“I've put my other job into a freelance wrapper so I can pick and choose how much or how little I work… I'm very lucky to have that as an option. I am also a huge fan of the power of 20 minutework blocks. Try them and see for yourself!!”  

- Margriet van Nieuwburg, UPswing Mastermind


"The more I learnt in the Mastermind, the more I wanted to work on my business and visibility! But with kids... work... family... that wasn't always possible. I started feeling stressed about it, until Amanda reminded me to get into reality. I did have the time - but only if I made space for it.
And most importantly, I needed to make time to look after myself! Once I prioritised self-care, things fell into place a lot easier. Having set times to work on my business and sticking to those as much as possible was very helpful; as was asking for help when I needed it. And remembering it’s not a race!”

Melissa Lowe, UPswing Mastermind


“I decided that if I want my business to work, I have to get serious and dedicate some set time to it. So I started going to bed earlier - which allowed me to get up at 6am and work on my business until 7:30am. In the evening I also do work from 8pm to 9:30pm. So I consistently do 3 hours of work on my business a day. My house is a little messy now, but that's how life is! You have to find time for what's important… family, new business and work. I am going to get help with the housework soon!”

- Veronie Anderson, UPswing Mastermind


“I've been working full-time while I start up my coaching business. It has (of course) been a juggle, but the thing that has helped me most has been the Mastermind training and the group support. Both have been amazing in helping me build a rock-solid foundation for my business - within the time that I have available. My pace is slow and steady, and things are falling into place... instead of falling apart!”

Michelle Joison, UPswing Mastermind


Amanda xx 


12 Top Tips for Getting Clients as a Health Coach


Hey healthy lady!

Today I’ve got something special for you... I asked the women in the most recent UPswing Mastermind and UPswing Momentum programs to share their top tips for getting clients as a Health Coach…and they offered up some excellent advice.

(For those that don't know, UPswing Mastermind is my stage 1 program for beginner health coaches, and UPswing Momentum is my stage 2 implementation program for coaches & heart-fuelled emerging leaders)

These are women who 6- 12 months ago were exactly where you are now… struggling to get clients, and wondering if was really possible to be make money as a Health Coach.

Not anymore! ✨ Scroll down to get their top tips for getting clients, and discover what’s been working best for them...


Sometimes we have big expectations for ourselves, and feel like health coaches need to be/act/look/take food pictures (insert whatever verb resonates with you) a certain way.  I'm starting to see that the more I let go of those expectations and stories and just allow myself to BE ME, the more things flow and people are naturally drawn to me.  Let go of all that isn't you and be truly, authentically, unapologetically yourself.  

- Joanna Whitney, UPswing Mastermind



I tell absolutely everyone I know what I do — and I got my first 10 clients this way  The ones who are in pain keep coming back and asking questions once they know what I do, and every time I have "asked for the dance” (invited them to a discovery session) I have received a firm yes!

- Lily Potter, UPswing Mastermind



Having a package to sell has been the most productive way for me to get clients!  Until I had a package I had no idea what I was really selling, or how to talk to people about it. Once I had a package and a tagline, it was so much easier talk to people about what I do, and how I could help them. Especially as designing the package went hand-in-hand with researching my target market. Once I knew what they were struggling with, I could create something that they wanted.

- Melissa Lowe, UPswing Mastermind



Knowing that you can help someone with your own story is the key to helping others.  You can’t fake empathy — and when you can relate with your potential client, the wrapping comes off them so much faster.

- Michelle Edwards, UPswing Mastermind



How do I do that, you ask?  Be yourself, and offer yourself. Here's what I mean:

Be Yourself - Reflect on your skills, your passion, your purpose and your ‘WHY’ — and keep this feeling in your mind and heart.   Your drive to be a coach and help others is in itself a gift to those who really need it. With that self-belief and ownership, a confidence develops and the ability to be ‘sincerely you’ is born.

Offer Yourself - This can mean talking to people you know about your work, connecting with people who you know need support, sharing your services with acquaintances, and with people you meet. Get out there as you, in your power, with your unique skills — and offer yourself to people. Offering means asking them if they would like to learn more about working with you, and about how you could support them.  

Show them your sincerity and genuine desire to help them. One thing I've learnt is that many people are afraid to ask. It's when we are in our power and can sincerely offer ourselves to someone, which supports others to accept, with gratitude.

- Sally Jane Douglas, UPswing Mastermind



As a Mindset Coach, I believe it’s so important to know “where your heads at”.  Observe your mindset when interacting and speaking with potential clients. Notice how you feel, what you say to yourself, and what you think about when talking about your services.  Do you feel as if it is hard, difficult, awkward, and scary? Or is it empowering, fun, enriching, nurturing and in flow?

What you believe and how you feel sets the tone, and people pick up on your vibes! Write a long list of all the benefits you offer your clients to convince yourself of the immense value you have to share, so you can completely “own it”! :)   As coaches we are here to serve and help people achieve their goals, so in my mind I don’t sell, I only serve — with a deep inner belief and certainty that I can truly help them in a positive and empowering way. When they pick up on these vibes, they start to see the possibilities and believe it too. 

- Carolyn Daley, UPswing Mastermind



To get started finding clients, tell everyone you know what do, what you offer, and how you can help them — through social media, email and word of mouth.  Create a simple process for them to book a discovery session. You might be surprised who is most interested, and how many people are willing to spread the word for you!

- Michelle Joison, UPswing Mastermind



Start having the conversation. Tell people what you do — it opens up further questions, conversations and opportunities. Have these conversations with your family, friends, personal trainer, osteopath, the receptionist at the gym…even the stranger you start chatting to in the queue at Starbucks. You just never know where these conversations will take you!!!

- Melinda Benstead, UPswing Momentum



It might seem like no one is seeing your FB or IG posts and it can get discouraging, but keep showing up and consistently be seen. It pays off! Share about yourself, your story, your struggles, your wins. Be you, and show your ideal client your authentic self. As people start to know, like, and trust you, they'll soon be messaging you. Be patient. It doesn't happen overnight, but it DOES happen!

- Shonda Smith Palmer, UPswing Momentum



This has been so important for me because it allows me to authentically speak to people who need my help.  When times get tough or I feel busy and overwhelmed, it always helps to connect to my why and promote my services from that place of passion and service. I find clients respond to that type of authentic, ‘from the heart’ communication and message.

- Christina Tidwell, UPswing Momentum



Melanie Hansen_Momentum.jpg

My top tip is to really understand your target market and speak to them through all your social media, newsletters. blogs etc. It’s hard sometimes to not want to speak to everyone, but knowing your target market and focusing on them only has been my biggest breakthrough.

- Melanie Hansen, UPswing Momentum



Know your target market better than they know themselves. Don't just understand their pain points but talk about it in their words. Do market research.  Make sure what you are offering is something they would find irresistible. And lastly, be consistent with talking to them — even when it feels like nobody is watching!

- Amanda Pickering, UPswing Momentum

Amanda xx


All You Need to Know About Launching vs. Everyday Marketing


What I’d like to talk about today is the difference between a ‘launch’ vs. everyday promotion for getting 1-on-1 clients…

I’ve been getting a number of questions from my Advanced Mastermind group, UPswing Momentum, about whether launch tactics — marketing tactics such as FB Lives, Instagram Stories, and FB ads — can be used for everyday marketing to get 1-on-1 clients.

And I was actually a little confused when I first heard these questions!  

Because I think that online, we all get so exposed to the BIG launches — where you see someone promoting a LOT for a short period of time — normally if they have a group program that has a set start date.

That is the way I mostly work in my business nowadays.  I do two big launches during the year for my 6-month UPswing Mastermind program, and then I’m not launching for the rest of the time.

But for anyone in their first 2 years of business, and looking for 1:1 clients, I tend to advise AGAINST a ‘launch’ approach to business.

Here’s my client Jamie’s (great) question, that inspired this post:

“Does anyone plan out FB Lives to promote 1:1 coaching spots? Someone asked me a question today that I thought would be a good topic for a mini training series, like maybe a series of FB Lives on a Tuesday, Wednesday, Thursday, Friday in a row… I’ve only really seen that done in the context of a launch — but then again, I do feel like I need to be in ‘Launch’ mode if I’m going to hit my 1:1 coaching client goals for May.  It feels inspired, but I want to make sure I’m not shooting from the hip vs. properly planning it out. Any thoughts?”

My initial thought, when I read this FB post in my advanced Mastermind group, was curiosity! Where have we as entrepreneurs decided that FB Lives are for launches only?

And the truth is, when you’re getting 1-on-1 clients, you’re always launching.

In my UPswing Mastermind program our mantra is, ‘How can I be seen by my ideal client today and ask for the dance?’ (aka: invite them to a Discovery Session)

That concept is no different to launching group programs. That is marketing! That is visibility.

So absolutely, we want to get you out there, asking for the dance, promoting your services, inviting people to Discovery Sessions — and yes, THESE so-called launch tactics are the things that we can do!

We can put out different email sequences…
We can put out that FB Live mini-series…
We can post on Instagram Stories, and put out FB ads...
We can do things online, and do things offline… 

Basically, ANYTHING that you see people doing during a launch, is what you need to be doing on a DAY-TO-DAY BASIS.

I ALSO want to talk about this concept of ‘planning it properly’.

In my experience, 90% or more of the time, the thought of ‘planning it properly’ when you’ve had the inspiration jolt is a form of RESISTANCE.

I see this across the board with clients.  

Ultimately you want to do a little bit of planning, of course, before any marketing you put out. You don’t want to just drool and dribble and put out a random rant online!

Anyone who’s done any of my trainings knows — ALL marketing communication forms our pain-points, benefits, and the transformation work that we do…

And a little bit of up-front planning in any speaking or written communication is helpful to ensure we have those little points that we’re ticking.  

But you certainly don’t need to go into planning, and spreadsheets, and “What’s going to be this day, and what’s going to be that day?”  Really, that is a form of resistance, without any question.

I also see that perhaps it is a MINDSET piece coming into play here, too.  

I’m seeing separation in the conversation — not only in Jamie’s question, but also in the other ladies’ comments.  This idea of  ‘us’ and ‘them’.  

THEY launch, doing that…and WE don’t know what to do.

This separation.

Whereas in truth — ANY of you who are in business are absolutely the women who are promoting yourself, being visible, putting out your marketing.  

And it’s exactly the same thing as “THEM”! :-)  Creating BUZZ about your business.

And yes, it will come in waves, even for your 1-on-1 coaching.

In this instance, I think Jamie is looking to hit an end-of-month goal. So in that case, maybe you put in a stronger 5-day marketing plan for the last week of the month, for example, and maybe .

But I really want to check in on that mindset piece of feeling like people who are launching are somehow different than you.

And really, what I want to say above and beyond all of that — is that those people who are showing up during a launch in those ways is not only doing that.

You might see it MORE during their at that time, because a launch period tends to be a heightened marketing period.  

But if you as a business owner only show up and do your marketing, and only communicate with your audience, when you’re launching your group program — so during a specific time — you’ll very quickly lose trust with your audience.  

Because they’re going to very quickly see that you’re only showing up for them when you’re selling them something.

So actually it’s critical that you DO start showing up regularly — giving great value, showing up on your Facebook Lives and in your Facebook feed, or on your Instagram feed and in your Instagram Stories… whatever platform it is for YOU right now.

Giving value.
Connecting with your audience.  
Throughout the year.

And yes, there’ll be times when you’re taking more of a sales slant — but you can always, always be sharing what you’re doing in your biz, and asking people to work with you at the end of those presentations.

Are you seeing the importance of not separating launch tactics from 1:1 marketing tactics?  They are EXACTLY the same thing!

So let’s wrap everything up, in brief:

  1. Anything you see someone doing for a launch, you can do  — and should be doing! — every day to market your 1:1 coaching.

  2. Don’t overplan or overthink your marketing. This is absolutely a form of resistance.

  3. Our best content comes from inspired action — taking action in the moment. Inspired action is going to do wonders for you in your business. My experience is that anytime I start to overthink it, or plan it, it either doesn’t get done or it just ends up being rigid.

I hope that helps!    

If anyone has any questions, feel free to put them in the comments at the end of the blog or under the FB Live video!   I’m happy to leave follow-up thoughts, so ask away if you have any queries.  

Have a wonderful day and can’t wait to hear what you think!

Amanda xx


How to work with a VA to save time & get more done (+ my step-by-step system)


Something that has come up a lot during recent coaching sessions with my clients has been how much time blogging, newsletters and social media takes.

They feel as if they are constantly on their computer, spending hours at a time staring at screens, bogged down with blogs, newsletters, email sequences, and Instagram posts.

One client said to me just last week:

 “Amanda, I feel like I am just constantly working in my business, but the weeks go by and I feel like all I have been doing is writing newsletters and blogs!!”

 Can you relate?  

It’s incredible how much time actually goes into something as “simple” as a blog post, a newsletter, or a social media post (or seven!)..

I guarantee you’re spending HOURS trying to do these tasks each week.  I know my clients are!

But let me ask you, what else could you be focusing on in that time you’re spending at your laptop, bogged down in those tasks?

You could be using that time to:

  • Build your relationships with other health practitioners and coaches.
  • Host workshops, classes and events.
  • Approach local cafes about workshops, events & classes.
  • Host MeetUp groups, and getting out into your community more.
  • Schedule “business lunches” and build in-person relationships.
  • Pursue corporate wellness opportunities.
  • Build relationships that can benefit you with other online entrepreneurs.
  • Attend networking events.
  • Pitch yourself for Podcast interviews..
  • Get PR for your business.
  • Coach more clients!!

The truth is... 

There’s so much you can do — and need to be doing — to get clients and build your business beyond blogging and newsletters!!  

And I see so many people neglecting in-person relationship building, or actually getting clients and PR… Because they’re constantly bogged down in “online” tasks…  spinning their wheels blogging, worrying about growing their email list, posting to social media etc.

That is only ONE part of puzzle, and definitely not enough to hit $5K months.

Of course, you DO want to be building that tribe… growing a loyal audience of people who follow you online.  And that only happens with consistency. Showing up in this work regularly.  Which takes a large chunk of time and energy!!    

And this is where a VA comes in, and can be a huge asset.

 “But Amanda, I’m not earning enough to hire a VA!”

Many new coaches have a ‘money block’ around hiring a VA.  Even if you’re not making lots of money, I would still strongly advise you to look at hiring a VA seriously. 

It’s a Wealth Consciousness piece, too.

Because hiring a VA is an investment in your business — and yourself (because your time and energy are finite).  

And the good news is, investing in a VA doesn’t have to be a big expense, especially when you have a streamlined, time-saving system in place.

With the system I’m going to share with you, you’ll only need a VA for 2 hours per week.

It’s not a lot of time, but frees up a lot of YOUR time and energy.

It will mean you’re consistent with your content — AND you have time for OTHER client-generating activities beyond blogging and newsletters.

Because the reality is:

If you focus all your energy, and use all your time, on things that can easily be outsourced to someone else — then you’re stunting the growth of your business.

Right now, do an audit of the tasks in your business, and ask yourself, is that time of your highest use, and getting a good return on investment?  

How many hours are you really spending on smaller tasks in your biz?

Say you’re being paid $150 an hour when you coach — is that 4 hours on your computer writing, editing, graphic-making, scheduling, posting, actually making you $600?!

Probably not.  

Your time is only going to get more and more cramped…

And although you can’t buy more time for yourself, you CAN buy someone else’s time.

Do you feel uncomfortable or nervous about delegating tasks?

Don’t. It’s essential! 

I’m a little bit of a control freak too ;-) and I know it’s hard to let go of things in your business…

But simple tasks like proof-reading, editing, graphic-creating, and scheduling blog posts, newsletters and social media is something that someone else can do JUST FINE.  *cough cough* maybe even better and quicker than you can! 

Delegating those smaller tasks (that you probably RESENT) creates more space for tasks that you LOVE — Like coaching, teaching, connecting, community and relationship-building…  

It creates space for you to take action on other things that bring IN clients and create income….

A woman who makes $5K months does MORE than just blogging..., and she has a VA to support her!

Here’s MY streamlined, ultra-efficient system that you can start using with a VA immediately.  

In this system, YOU are the content creator, and your write ONE blog post a week.

That’s IT.

Then your VA will turn that one piece of content into a polished blog post — publish it with proper graphics and formatting — send it out as a  newsletter — repurpose the blog post into several social media posts for FB or Instagram — and schedule/send/publish everything.

All you need to do, once you’ve written the one blog post, is review and approve each piece of content before it goes out.


That takes only 2 hours of YOUR time, tops, to write the post. 

And you hand the rest over to your VA.

Here’s the complete, step-by-step process for you, below.

System Outline: A step-by-step process for weekly content generation with a VA.

You (the business owner):

  1. Brainstorm ideas in a Google doc for possible blog posts (optional)

  2. Choose the ideas that most resonate (optional)

  3. Plot the blog posts into a content calendar (optional)

  4. Outline blog post in bullet points or short sentences. 

  5. Create a draft of your blog post.

Your Virtual Assistant:

Blog post (Steps 1 - 9) ⇢ Newsletter (Steps 10 - 13) ⇢  Social Media (Steps 14 - 18)

  1. Review blog post and check spelling

  2. Input the blog post into website

  3. Check formatting – make use of headings and subheadings.

  4. Create Pinterest-friendly graphic for blog post (optional but recommended)

  5. Source relevant and meaningful imagery for body content (if applicable).

  6. Make sure all images have file names and file descriptions using SEO keywords relevant to the blog post.

  7. Finalise blog post draft for final approval from you

  8. Once approved, schedule blog post to go live (blog posts go live weekly).

  9. Once blog post is live, share on Pinterest and any additional relevant boards.

  10. Draft newsletter content in Email Platform using the blog post as content and link to the blog post to “read more” or “leave a comment”.

  11. Check with you for any additional promotional content or ‘Calls to Action’ that need to be included in the newsletter.

  12. Send a preview of the newsletter to you for review/approval

  13. Once approved, schedule your newsletter for release to the mailing list.

  14. Create 2-4 social media posts or “snippets” from the Blog Post to share on Instagram/FB.

  15. Source relevant and meaningful imagery for Instagram posts (if applicable)

  16. Draft Instagram posts in Social Media Scheduler for you to approve.

  17. Once approved, schedule Instagram posts.

  18. You hit publish when you receive a notification on your phone, sharing to Insta & FB.

I also created a PDF version of this process, which you can grab here.

Amanda xx