I have loved building a business that creates a ‘freedom-based’ lifestyle. After all, ‘freedom’ is one of my top values.
The internet is full of claims of how to ‘gain freedom’ from becoming a coach or entrepreneur. Freedom is one of, if not the biggest drawcards for people wanting to start their own business.
But here’s the truth.
For me, freedom is not my greatest goal. That’s right, it’s not my dream destination.