Upswing Mastermind

How To (Finally!) Choose Your Target Market

Being able to identify your Target Market is one of THE KEYS to building a successful Health Coaching business.

And it makes a world of difference to your sales when you truly know WHO you are talking to, and who you are creating your Health Coaching services for.

BUT this topic is often misunderstood (and maybe over-complicated!).

So in this video, I get suuuuper personal, sharing my own rollercoaster health journey, and an anxiety attack I had earlier this year — all to make the topic of target market a little clearer.


Watch it now to learn:

  • The KEY things you DO need to know about your target market… 🤓

  • On the flip side - what you DON’T need to know about your target market! (This is where I see a lot of people over-thinking, wasting time, and getting stuck…) 🤯

  • How to FINALLY feel confident choosing yours… 😍

  • Plus, have a peek behind the scenes of an UPswing Mastermind Coaching Call! 🤭

Choose To Trust Yourself

It's been very busy in my world lately.

Working with over 50 health coaches a week, launching the next round of my UPswing Mastermind program, and travelling back to New Zealand for Christmas and New Year with my family.

A few weeks back I was presented with an opportunity that felt almost too good to be true.

I hesitated... I almost didn't say yes... Maybe they were mistaken... Maybe I should think about it some more first... Maybe I'm actually too busy right now... I'm about to launch my program so maybe I should be "safe and responsible" for the next few months...

Oh and the clincher: Maybe I shouldn't spend the money needed to take action...

Isn't the mind clever at holding us back from our dreams?!

Why You Don't Need To Be An Expert To Start Coaching

So many new coaches come to me saying that they don’t feel ‘expert’ enough to start coaching....
They think that they need to do another training to feel 'good enough' to coach...

Well, I thought this story from when I first started out might help everyone to see that NO-ONE feels confident when first starting out!

One of my first clients was a young woman named Rebecca. When Rebecca came to work with me I had only worked with a handful of clients on the basic program I had learnt at IIN.

Rebecca was bedridden with chronic fatigue and had been told not to expect a recovery.

As a new health coach, I wondered if I knew enough to help her. I wondered if my limited health knowledge would be strong enough to support her in improving her health.

The #1 Mistake Health Coaches Make (Jennie's Story Part 1)

Today, I want to share what the biggest mistake health coaches by sharing the story of new health coach, Jennie. It’s the #1 mistake I see that holds coaches back from creating a truly successful business.

There’s an important lesson in her story for all health coaches who’re aiming to hit their goals this coming year because Jennie's journey will show you exactly how you can avoid the key mistakes that can set your business back months, and instead how to hit your goals sooner!

Entrepreneur Mindset: When You Feel Like You've Been Thrown Back In The Trenches

There is an odd phenomenon that I have witnessed over and over again when mentoring new health coaches.

It’s what I call being ‘thrown back in the trenches’.

This came into play recently with my UPswing Mastermind students. They were all diving deep into their ideal client/ target market. And things were starting to surface. Wobbles were starting to show.

In the group Laser Coaching calls, I was being asked what was going on – why this felt so uncomfortable.

Are You Stuck In A Victim Mentality In Your Business? (+ practical steps to get out quick smart)

Have you ever been stuck in a victim mentality in your business? My guess is you have been even if you didn’t realise it…

We all do it.

One day we’re sailing along happy-as-Larry, growing our businesses; the next, we are blaming someone or something for things not going our way.


We can fall into being a ‘victim’ without even realising we’re doing it!


And while we all do this from time to time, the key to staying out of ‘victim mentality’ is to be aware we’re headed into the loop, see how quickly we can catch ourselves, and take action.

How To Stay Focused On Your Business During Chaotic Times

I know a lot of us are facing chaotic, uncertain times at the moment so I wanted to share how I have dealt with chaotic times in the past to keep focused on moving the needle forward in my business…

The last few days have been a challenging few. Right now I should’ve been sitting by the pool at my hotel in Austin.

Instead, I am sitting on my sofa at home, cramming in some work before my husband wakes up.

2 days ago, just as I was starting to pack for my month-long trip, someone rang to let me know John, my husband, was in an ambulance on morphine, and on the way to the hospital.

I won’t go into all of the details, but he’s now home – with a broken collarbone – and we’re navigating the next steps of surgery, healing and whether he can look after himself while (if) I’m away.

And you see, this is just the way it is to be an entrepreneur.

The Lesson That Set Me On The Path To Success In My Business

Today, I want to share with you one of the most important lessons I have ever learnt. In fact, this lesson set me on the path to success in my business!

Let’s dive in…

I went to Design School, and I really struggled. Why? Because they talked about ‘concept’ and what I felt were other ‘wishy-washy’ ideas.

I wanted concrete answers: Numbers. Facts. How-tos.

And the fact that I couldn’t get them drove me insane.

The truth is, I don’t really like getting messy in my head.

How To Book Client Calls With Ease (Using Calendly!)

Hi ladies,

How did you get on with your One Thing last week?

I’ve heard some wonderful breakthrough stories from a couple of you who took action on last week's One Thing and posted your Canva image on Facebook to book Discovery Sessions with potential clients.

If you missed that mini-training, you can access it here >>

So following on with our Action April theme, this week’s One Thing is to set up an online scheduler so that clients interested in those Discovery Sessions can book a time to talk with you with ease.

One thing I have noticed through mentoring 100s of new health coaches is that sadly they can lose a potential client who has shown interest, purely because of the back and forth in setting up a good time that works for both parties to connect.

In this week’s Action April training, I guide you through setting up your online schedule using a free program called Calendly.

How To Promote Discovery Sessions On Facebook (using Canva)

Hi beauty!

It’s the beginning of April, and I have just re-set my ONE THING for the next 90 days and have SO much energy knowing it is going to be complete by the end of June! (Read on for more details about this method of working below the video.)

I wanted to share this method of working with you all this month, and so I have created Action April to give you ONE thing to take action on every week.

Each week I will be sharing with you a step-by-step ‘How-to’ for your business. If you do nothing else but this ONE Action each week, by May you will have taken some massive steps forward.

I’m going to make this super SIMPLE for you all – you don’t even need to come up with your ONE thing – I will email it to you each week and you just need to take action.