Hey beauty!
In today's blog post and Facebook Live video, šš¼šš½šš¾I'm going to teach you the keys of how to use your Facebook Business Page as a Health Coach, and give you some essential action steps to take once to improve yours and create a killer page.
When you read the post or watch the video (it's your call!) you will learn:
Why having a Facebook presence is importantā¦
My top tips for optimising your Facebook Business Pageā¦
How to create consistent content that helps grow your businessā¦
Whatās working on the platform right now...
(And I want you to know that these tips are up-to-the-minute and reflect the most recent algorithm changes that have taken place over the last few months.)
So letās dive in!
1. The 4 Reasons to Have a Facebook Business Page
There are 4 reasons WHY you should have a Facebook business page for your health coaching or wellness business... (And these can also double up as GOALS for your page moving forwards).
Your Facebook Business Page can help you to:
To grow and nurture a target audience who are super interested in your servicesā¦
To be highly searchable on the internet - so that people can easily find you online!
To drive traffic FROM Facebook to your websiteā¦(and likely back again!)
And to move people FROM a social media platform like Facebook ONTO your email marketing list (that YOU own - so you always want to be growing that list)
Itās really important to remember that Facebook is NOT about a popularity contestā¦
Itās about the conversion rate that you have on your page, and itās about the genuine engagement that you have as well.
So please, donāt get so fixated on your follower numbers that you lose sight of why youāre on there in the first place.
To grow and nurture a target audience
To be searchable, and be easily found online!
To drive traffic from Facebook to your website.
To move people from Facebook onto your email list.
2. the 3 things you must optimise on your BIZ PAGE
To build a high-converting, high-impact page.
These are things to look at on your current page if you already have one - or things to keep in mind when you set one up!
Number one = your profile pictureā¦
Number two = your cover photoā¦
Number three = your usernameā¦
YOUR PROFILE PICTURE.
Make your profile picture a bright, clear and crisp photo of YOU smiling directly at the camera - itās so important to cultivate that connection right from the get-go.
YOUR COVER PHOTO.
You want your cover photo to be a great lead magnet - think of it as a digital billboard that your client sees the first second they get on your page.
So your cover photo doesnāt need to be another photo of you. Instead, use that cover photo to promote an opt-in (a valuable free gift that you are offering to your clients to get them on your email list) - or a billboard for your services, your offerings or your message - perhaps by sharing a powerful tagline on your cover image.
See the image below for an example of a cover image I used on my own Facebook page.
YOUR USERNAME.
Make it as close to your business name as you can get. Clear is better than clever, always! You want your page to be highly searchable and easily found!
Now youāve got your Facebook Business page up and running, your next step is toā¦
3. Post content that ties back to your business
To do this I recommend choosing 5 or 6 categories - what I call brand pillars.
So for a health coach, these categories might be - gluten-free food, functional fitness, inspiration, transcendental meditation, non-toxic lifestyle and hormonal health!
Or more simply: nutrition, fitness, inspiration, meditation, essential oils.
Then, all you need to do is to post to ONE of those different categories each dayā¦
You do a post for category 1, 2, 3, 4, 5, 6, then go back around and rinse, and repeat!
When youāre doing this youāre giving a FULL STORY of who you are, who your brand is, what your business does, and what people can expect from youā¦ Plus it makes it a lot easier to create content. šš¼
Remember, scheduling and consistency are key!
I know you know this already, but you really donāt want to disappear and fall off the face of the earth when youāre working hard to build a tribe and a following online.
If you can, try to batch create all of your Facebook Business Page content in the first week of the month - or on the first day of the week if a month feels too big a task - and then schedule it all to go out automatically.
This way youāre keeping it consistent, and staying in touch with your ever-growing community every day.
Is this post helpful for your health coaching business? If so, grab your FREE copy of my How to Use Your Facebook Page guide by clicking the image below!
4. best practises to maximise your post reach
I strongly recommend you schedule posts directly through Facebook rather than through a 3rd party program like Later or MeetEdgar so that your posts are favoured by the algorithm.
Thatās best practice if youāre really looking to maximise your reach on Facebook.
Likewise, it is best practice is to minimise your outbound links - because Mark Zuckerberg doesnāt love them, and wants to keep you on the app for as long as possible!
So use them only for whatās really important - getting people to your website or having them opt-in to your mailing list, for example.
Thatās what really matters.
Not sharing a video that someone else posted on YouTube. š
5. switch on reviews & share testimonials
The beauty of Facebook is that you can have other people do your marketing for you!
To do this, be sure to share messages from friends, raving fans, or clients talking about how amazing you are (and your services, of course!).
You donāt need to do ALL the heavy lifting with marketing, let your clients and your community do some of it for you.
Make sure that at LEAST once a week, youāre sharing a testimonial, some kind words, or sharing some results your clients are getting on your Facebook Business Page.
And open your Facebook Business Page up for Reviews if you want to really amp up your credibility, and start to notch up those 4 or 5-star reviews. Ask your happy clients to leave a review on Facebook that you then repurpose for your website.
6. your analytics are your secret weapon!
Review Your āInsights Tabā on Facebook!
Then when you review your analytics and your numbers, you will figure out whatās working, whatās not, and that will help you refine your content strategy. :)
So read the Insights Tab on your Facebook Page - then you can keep track of how different posts are performing.
The analytics tab is 4th from the left when you open up your Facebook Business Page!
You want to look at WHEN people are most engaged by seeing which posts get the most traction (so you can schedule your posts and Facebook Lives for when people are most online) and be aware of WHAT kind of content they like and engage with the most.
Remember, you always want to make sure that youāre talking to your niche, and your audience is loving your content.
So if you get tons of views and engagement on videos, but hardly any likes on random food pics, maybe your page needs to be more videos! Every audience is different!
Remember: Failure is your Friend...
Facebook (and social media in general) really is a science! This is why studying your analytics is so important, and I will get to that in just a second...
But if you take one thing away from this blog post, itās that itās so OK to fail! What I mean by that is, if a post doesnāt get much engagement or likes or reach - then that is SUCH valuable information.
You will never ever learn anything about social media WITHOUT putting out content that doesnāt perform so great. Weāve all been there many times! When that happens, all you need to do is try something different next time! Then review again...
Youāll quickly start to see what works and what doesnāt.
7. Now is a good time to start a Facebook Group
Youāll probably have noticed that Facebook is showing more posts from friendsā and family in your feed of late. That is due to the saturation of advertising on Facebook, and Facebookās move back towards community in the latest algorithm change...
If you go and have a look today, youāll see that youāre also getting a lot more GROUP posts in your feed - again, that is because of the latest algorithm change -
Facebook is favouring Facebook Groups over Facebook Business pages, in terms of how much your content is seen, because groups are community-basedā¦
So if you can also create a Facebook group, thatās a really great thing to do!!
This is just a change that took place maybe 1-2 months ago, and it is something to keep in mind.
You absolutely, 100% still need a Facebook Business Page ā so if this feels like a LOT, donāt worry, pour your focus thereā¦
The Facebook Group piece is just something to keep in mind as you grow your online presence, and as you evolve your business. If youāre at a more advanced stage it is DEFINITELY something to think about.
š So your homework from this blog post is to:
Optimise your Facebook Business Page by making sure your username is clear, your profile pic is a great photo of you smiling at the camera, and cover page is a lead magnet or business billboardā¦
Share consistent content across your brand pillars, scheduling directly through Facebook, not a third partyā¦
Ask your happy clients to review your services on your Facebook Business Pageā¦
Look at your analytics in the Facebook 'Insights' section every week or month so you can see what content is working best, and what your best time to post isā¦
Consider starting a Facebook Group, since Facebook favours themā¦
And donāt be afraid of failure! Thatās where the āØgold āØis with social media - and is a necessary part of learning how to shine online and figuring out what your audience wants.
Love,
Amanda xx
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