grow your coaching mailing list
I have loved building a business that creates a ‘freedom-based’ lifestyle. After all, ‘freedom’ is one of my top values.
The internet is full of claims of how to ‘gain freedom’ from becoming a coach or entrepreneur. Freedom is one of, if not the biggest drawcards for people wanting to start their own business.
But here’s the truth.
For me, freedom is not my greatest goal. That’s right, it’s not my dream destination.
When I first started out as a new health coach, I noticed the same people seemed to get all the attention in the media. Their names consistently came up in places where I was hanging out online.
On the one hand, I was happy for them, because I firmly believe in appreciating the success of others and seeing that what is possible for someone else is therefore possible for me.
And it’s great that people are doing meaningful work and getting attention for it. Everyone deserves to have the highest success when they are authentically sharing their gifts with the world and uplifting others.
But..... on the other hand, there was one thing that kept nagging at me…
We’ve spoken a lot about promoting yourself, and building an audience via engaging content, in exchange for email addresses and I’ve had mixed responses ranging from ‘Super Excited’ to have these tools now and ‘Oh so Overwhelmed’ with technology.
I get it – I know you didn’t necessarily become a health coach to be a tech wiz, but there is a bit of business know-how that is needed to build your practice and get clients, so I will continue to create more ‘How-To’s’ to help us collectively rise – be seen, be heard – as health coaches.
Technology will not hold us back from making a BIG difference in the world!
Hi beauty,
Do you feel like no one is listening when you are looking for health coaching clients?
Like no one really ‘wants’ what you are offering?
Like people go cross-eyed when you tell them you’re a ‘health coach’
And if you are really, really honest, the only people you are really talking to are your family anyway….
If you're a health coach wanting to turn your hobby into a thriving business, then this is where you want to be.
Not only do I talk about all things health coaching on my blog, but we have an amazing tribe of health coaches and wellness entrepreneurs getting help and supporting each other in my free Facebook group, The Healthy Wealthy Society.
And then there is my popular, UPswing Mastermind.
So what is UPswing Mastermind all about?
There’s no failsafe rule for writing email subject lines that convert people on your list into paying clients. But there are a few guidelines you can follow to get your emails opened and read more often.
When Mailchimp conducted a study on email subject lines (they’re continually monitoring what works and what doesn’t), they concluded that short, descriptive subject lines do way better than “splashy or cheesy phrases” (their words). You can view their email subject line best practices HERE.
Email Marketing is very much about testing and measuring, so experiment with different subject lines and see what works. If one is a dismal failure, it will at least give you an idea of what’s NOT working. There’s no right or wrong.