successful health coaching business

Nail Your Niche: The Definitive Guide To Finding Your Target Market For Health Coaches + Wellpreneurs


Hey healthy ladies!

In this deep-dive blog post I’m going to walk you through EXACTLY what to do to get crystal clear on your target market as a new health coach.

So, let me walk you through my step-by-step process for doing just that!


INTRODUCTION: Why do I need a target market?

Businesses that don’t have a clear target market often have trouble attracting and converting clients; take longer to be seen as leaders in their field; and struggle to grow their email lists and income.

Here’s what knowing your target market can do for you:

  • Get higher engagement and create raving fans of your work

  • Build your authority, expert status and credibility

  • Help you grow your audience of ideal clients and prospects

  • Positively impact more people’s lives, and in bigger more impactful ways

  • Give you confidence and clarity in your coaching and content

Yes. ALL of that. Kind of amazing, right?! 😉

That is why target market is (in my eyes) the #1 KEY in business.

You simply MUST know who you are talking to in your communications and in your marketing. If you try to speak to everybody, you are speaking to nobody.

The more you understand and speak directly to your ideal client, the deeper the connection and trust that will develop naturally between you and them. (Which is important, because people buy from those they know, like and trust.)

However, many new health coaches struggle with this key piece.

So, to help you all out, I’ve put together this ULTIMATE guide to help you get clear on your target market — so that you can start attracting new clients as soon as possible!

✨ Some of these steps are simple.
✨ Some of these steps are straight up FUN.
✨Some of these steps require a little more time, thought and reflection.

But they will all provide you with the clarity you’re looking for.


What is target market, EXACTLY?

Target market is essentially: “Who would you most love to work with in your coaching business? Who are you meant to serve?”  

(Other words that describe the same thing are ‘niche’ and ‘ideal client’.)

Understand that your target market will evolve!

You need to choose a target market for ‘right now’ to be able to start building your business.  

Then the more clients you work with, and the more you build your business, the more clarity you will get!  You may find: ‘Oh I see more of THIS type of person coming to me for help’... or ‘THIS is the topic I’m enjoying coaching on the most’.  

And that is completely fine!

In fact, it is exactly how it is supposed to unfold.  

You will always be refining your target market… getting to know your ideal client better… honing your niche and your zone of genius… alllll the way through your coaching career!

But the most important thing is to choose one for NOW and get in the game. 🙂

People often panic when having to choose a target market, because they worry they will be excluding other groups.  

Well, the beauty of target market is that you can speak to one person - one specific target market - and trust that whoever shows up is probably perfect anyway.

After all, they have been attracted to working with you for some reason, and will be resonating with your message, your energy, your marketing, or your program.

Now that you understand what target market it, that it’s always evolving, and why it’s important, let’s start figuring out yours, shall we? 
 

HOW TO FIND YOUR TARGET MARKET



1. Uncover the clues to your target market that lie in your past

People can REALLY overthink target market. So at this point I would like to ask you a question that will make it super simple:  

“What if your life has already set you up for who you are meant to serve?”

Because the truth is, your past usually holds the biggest clues to your target market. I really believe that everybody has been called to be a coach for a reason.  And everything in your life to date has been perfectly designed for this moment where you’re ready to become coach.

Your passions and your life so far hold the clues to who you’re meant to serve.

We’ve all lived unique lives, and very often teach what we need to learn, or what we’ve already learned.  


2. Create a Timeline of Your Life

Pull out your paper and pen again. Let’s see if there’s any truth in the idea that your life might have been setting you up to serve others in a specific way.

I want you to start thinking about the major, obvious lessons you’ve learned in your life.

Just start mapping these out. You might want to write them on a page; you literally might want to write them on a timeline. You could even number the years, if you like. Whatever age you are now, or 0 to 10, 10 to 20, or 20 to 30.

Along this timeline, start jotting down a whole lot of thoughts.  

Let’s start with your childhood…

  • What was your family dynamic growing up?

  • What was your health like? Were you healthy? Were you unhealthy? What kind of foods did you eat? What kind of lifestyle?

  • What kind of family did you grow up in? What were the relationships? Who were your parents? Did you grow up with foster parents, grandparents? What were they like? What was the family like?

  • What challenges did you face as a child?

Now start to fill up certain areas on your timeline beyond childhood now…

  • What were your biggest failures or frustrations in life? What were the hardest times?

  • Were there family issues – either your own or your parents’ - with marriage or divorce or death or birth?

  • What about friendships or colleagues? Anything great that stands out? Anything painful that stands out?

  • Have you travelled anywhere? Pop in your travels on your timeline, and any big things that come to you about those travel times – travel is always such a teacher.

Now let’s look at your wins:

  • What are the big wins in your life, or big successes? What are you most proud of?

  • You can come back and fill this in in even more detail, and fill in 10 things you’re really proud of.

  • Are there some celebrations in life that stand out — or are there some things that never did get celebrated, which perhaps you should have celebrated?

  • Write down some things you could have celebrated, or would have loved to have been celebrated – or even acknowledged – for.

Now let’s think about “support”:

  • In what areas have you supported others in this timeline?

  • When have others come to you for advice?

  • When have others seeked support from you?

  • And what about the other way round? When have you needed support for others? When have you sought guidance from others? When have you needed advice or needed to lean on someone else to get through a hard time?

Now bring you into today – at the end of the timeline:

  • Where do you live? What do you love about where you live? Are there any frustrations about where you live?

  • Are there any current lessons you’re going through or recent lessons you’ve been through?

  • What are some truths in your life you now know for sure because of what you’ve through? What makes you so unique because of this journey you’ve been through?

  • Are there areas in your life that people always relate to you on or always ask you about? Are there things that you feel in your life are normal — or things you feel are abnormal?

Take some time, once you’ve finished reading this blog post, to really build out this picture BIG…  and acknowledge to yourself how your life has set you up for a special set of skills that no other coach could ever have. 😉
 

3. Take “Visual Snapshots” along this timeline…

Next, from this big timeline of your life, we’re going to do a fun but powerful visualisation exercise designed to give you even more clarity on your target market.

It’s called a “snapshot” visualisation exercise.  

So as you take in everything on that timeline, soak up what an amazing, full, unique life you’ve had. All the things you’ve overcome, all the things you’ve done in your life…  your power, your strength, and your human weaknesses too.

Then I want you to bring into mind the area that you feel called to coach on.  Whether its weight loss, body image, digestive issues, gut health, romantic relationships...  

You don’t need to have a perfect answer at this stage.

Now I want you to scan from the beginning of that timeline — from when you were young — right up till now, and take a visual “snapshot” of the circumstances along that timeline where you were dealing with issues that you’d like to coach on.  

So let’s say, for example, weight loss…  

You scan through the timeline, and see maybe at 4 years old you remember your mum telling you something about weight. And then you remember as a teenager struggling with an eating disorder, for example. In your 20’s you remember trying a whole lot of juice cleanses.

Just go along the timeline and take some “snapshots” of anything that’s relevant to the area you want to coach on. Mark them on your timeline.

And when you’ve done that, I now want you to take some more specific snapshots around this area that you’d like to coach on.

I want you to put some markers on your timeline, and take some visual “snapshots” at these exact times…

First of all go back 6 months ago and just take a snapshot and see if there’s anything going on for you in your life at that time around this issue (whatever it is you’re wanting to coach on).

Then go back one year ago and take a snapshot there. Just take a still shot of what was going on for you in your life at that time around that issue.

Now scan back and take a photo around the 2 to 5 year mark. Was there anything major or significant going on for you at that stage around that issue; around the area you’d like to coach on?

And then go right back 5 to 10 years ago and just check – were there any significant moments there that would be good to take a snapshot of around this area?
 

4. Get clear on your pain-points and desires at those times...

Choose 1, 2 or 3 snapshots from that timeline that really stand out to you as pivotal times in your life.  And then jot down a few answers around those times using the following prompts.

During those pivotal times in your life: What were you struggling with?

Write a little bit specifically about your story, around your health, or whatever area you’d like to coach on. What was going on for you at that particular time that stands out for you?

Just write a few little notes to jog your memory so you’ve got it. What were you struggling with? What were you focusing on or obsessing over?

These are the PAIN-POINTS of your target market.

(This is going to be SO useful in your business, as it can get you into the mind of your target market, which will be invaluable when creating your coaching package).

I want you to write what was the biggest struggle at that stage.

And then reflect on:

  • What were you looking for?

  • What would you have loved to be free from?

  • What would you have loved to find an answer to?

These are the DESIRES of your target market.

Whether or not you did find them, or in hindsight it’s more a case of: ‘I wish I could have found this product or service, that would have been so helpful!!’ - think about what you have loved to have bought if it could have solved the problem you were struggling with.  

And consider whether - IF you could have found a solution to what you were actually in pain on:

  • What would you have been willing to pay for if it made your pain go away?

  • What services would you have loved to buy if they would solve your problem?

You may want to repeat that if you had more than one area on your timeline that really stood out.   
 

5. Which version of you is your target market?

Your target market is most likely a YOU at a different stage in your life — someone who is where you once were, whether it’s 6 months ago, two years ago, 10 years ago.

I have certainly been the target market of both my first AND second coaching businesses!

That is why I can speak to them in a way that connects and resonates so deeply.

I have been in their shoes, and faced the same challenges and struggles. I know them, because I WAS them. And I’m passionate about these topics I coach on, because they interest me! 💗 

So, if you could choose ONE time from your timeline when you felt maybe that could be your target market, I want you to go deeper and think:  “Could I actually help that person?”

Be honest. If you can’t, you can’t.

But have a think about that person. And then give her a name. Make her REAL.  Maybe it’s helpful for you to realise that it’s probably someone out there called, say Shailene, who’s also struggling with this issue, just like you were.

I want you to identify with her, feel for her, and let your heart go out to her.

Can you help her heal?

For many of us, our target market isn’t some abstract person. Our target market is in fact a version of US.  For 90% of people, this is the truth.


A REMINDER: TAKE IMPERFECT ACTION, ALWAYS!

I want to wrap up this blog post by reminding you that target market doesn’t drop in overnight.   It’s a little bit of “chicken and egg” situation - the more you work with people, the more clear your target market will become.  

But you DO need to choose a target market for “right now.”  One to get started with.

People often sit on the sidelines because they don’t know their target market — and target market is only really going to come 100% CLEAR once you put yourself out there and start coaching.

So we really want you to take imperfect action and be willing to explore some options.

Even if it doesn’t yet feel ‘perfect’, decide on ONE ideal client that you think at this stage you would like to work with — so you can move forwards with that one and see how it flows.  From there you can refine, and fine-tune your target market.

That is how it is supposed to work.

Like this post? Working on your Target Market? You might also love these:

Any questions? Ask away in the comments…

Love,
Amanda xx

Download my free fill-in-the-gap guide to finding your profitable target market... 
 

How to Prepare for your First Coaching Session with a New Client

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Hey beauty,

I’ve been soooo into my crystals again over the last few months - Rose Quartz for releasing negative emotions and receiving love, Smoky Quartz for grounding, and my all time favourite Citrine for wealth and abundance. 🔮

I always keep these three crystals on my desk - with my angel and tarot cards, a scented candle and some sage - to create a calm, peaceful environment for my coaching calls.

In today’s video I’m sharing my top tips to prepare for your first coaching session with a client — you’ll see that I’m a big believer in the importance of preparing energetically for a coaching session. 💗

Hit play to watch it now.

If your nerves are high before your first coaching session with a new client
(or any session at all!) this one’s for you, beauty!

 
 

In it you’ll learn:

  • The 3 KEY things to do before every single coaching session, not just your first one (...this is THE most important thing you can do for your client)...

  • Where the magic really happens in coaching sessions… ✨

  • The importance of TRUST for health coaching success... 🙏🏼

  • Why I DON’T recommend preparing heaps of worksheets, pre-planned trainings, and premeditated teaching points for your coaching sessions…

  • How to create YOUR pre-session ritual (plus heaps of ideas for what to include)...

I hope you love this mini-training, beauty!

Love,
Amanda xx


Before you go, don’t forget to download your 100 Killer Coaching Questions Ebook

It’s full of questions to guide you through every part of your coaching sessions - from first sessions to final sessions, starting a weekly session to closing a weekly session, and everything in between. I hope you put it to great use with your clients. 😘 Tap the image below to download your copy now…. ⬇️

How to Overcome Money Objections (Without Ever Feeling Sleazy)

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Hey beauty,

I’m writing today’s post from my balcony - a cup of cacao by my side ☕️ - feeling very “full” after a delicious lunch and soul chats with a bunch of beautiful female entrepreneurs. We talked sex, sensuality, beauty, societal standards, rest, play...aaaand sex again. 😉 

And this morning I’m all set to go to the gym for some weight training - which for me lately has been all about the feminine desire to build inner strength.

Now, today I wanna talk about something that most clients come to me about once they start getting clients — AKA: what to do in that final part of a sales call, when you have to talk about ‘the money’, and your perfect prospect says they ‘can’t afford it’,  

It’s definitely a time where you need to tap into a little bit of that inner strength… and it’s also very normal to struggle with, even for the most successful coaches! 💗

The good news is, there IS a way to overcome money objections which is intuitive and soulful — not sleazy — and in this video that’s what we’re diving into.

I’m sharing a really intimate peek into a coaching session with one of my clients. (An UPswing Mastermind graduate, and UPswing Momentum client, who recently transitioned full-time in her business!)

In it we’re “workshopping” her sales call strategy — exploring into what’s really going on when people say “no” to your services, what could be causing low conversion rates, and how to overcome money objections WITH grace — and without an ounce of haggling or pressure. 🙈

Click here to watch it now…

 
 

In it you’ll learn:

  • The #1 reason people say they can’t afford it (beyond not being able to afford it)

  • The 2 things you can’t really sell, no matter how good a sales person you are

  • The importance of selling TANGIBLE outcomes vs. intangible ones

  • And the 3 keys to a high-converting discovery session

Enjoy, beauty!

Love,
Amanda xx

PS: If you liked or needed this post, be sure to check out this one too… How To Sell Your Health Coaching Services: The Definitive Guide For New Coaches

 

Before you go, download my 7-step simple sales script, to convert more clients with confidence, heart and soul. This is my go-to Discovery Session script — click the image to get your copy now! 👇🏼

Should I Offer a Money-Back Guarantee as a Health Coach?

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Hey beauty!

“Should I give a money-back guarantee?” 💰💸

I get this question pretty often from new Health Coaches in my UPswing Mastermind and community — I assume because sooo many generic business trainings DO suggest offering a money-back guarantee to encourage people to buy, as a sales strategy.

But Health Coaching is different.  

Watch today’s vlog to find out why.

You’ll learn:

🙅 The #1 reason you shouldn’t offer a money-back guarantee as a Health Coach…
👍 What I recommend you do instead, and…
📑 The KEY clause you should ALWAYS include in your coaching contract…

Hit play to watch it now! 💋

 
 

I hope this clarification is really helpful for you, beauty!

Like this post? You’ll love this one: Should I Put My Program Prices On My Website?

Love,
Amanda xx

 

Click the image below to download your FREE Purposeful Packages Guide, and craft a Coaching Package that sells like GF hotcakes and gets massive results for your clients!

 

How to Get Your Clients to Renew Their Coaching Package

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Hey beauty!

It’s my first week back home on the Gold Coast after a beautiful European adventure with my family…

Followed by a transformative (on every level) Mastermind retreat with Richard Branson and some of my business soul-sisters in South Africa.

This morning I took my fav walk round Burleigh Heads to get grounded — I love that it’s like being in a forest while simultaneously being beachfront…  

And it felt sooo good to be in nature and dip my toes in the ocean after a MASSIVE three-day, multi-flight journey home from Cape Town. 💚 #neededit

Now, getting back to biz…

In today’s blog post, I wanted to share something I often talk about with my UPswing Mastermind students, once they’ve started booking clients.

And that is HOW to get your clients to renew.


This is an important thing to master in your biz, because:

  • It costs more to convert a new client than it does to convert an old one (6X more in fact!) — since you’ve already built that magic ‘know, like, trust factor’... ✨ 

  • Repeat clients can be priceless for your business — a 5% client retention rate equals 75% more profits (that’s huge!)...

  • And repeat clients send 50% more referrals your way than one-time ones. 😍

So click here to watch it now!


If you’re not sure how to invite coaching clients to renew without feeling awkward, and want to know how to best go about it - this one’s for you!

 
 

The small print:

Your client will ONLY renew if they know/love/trust you. So the FIRST thing to do is delight them with your coaching package, and build a rock-solid relationship…

Then comes the ‘ask’- which I cover in this video! 😘

Love,
Amanda xx


In the video I talk about my 7 Step Simple Sales Script that’ll help convert clients with confidence, heart and soul. Click the image below to download your FREE copy now.

 

How To Get Testimonials From Your Clients [Snag My Simple System!]

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Hey beauty! 👋🏼

Social proof is GOLDEN for your business. But can be oh-so tricky to get sometimes!

If you ever struggle to get testimonials from clients when they promise to provide them — and feel awkward “hassling” them for kind words… this video is for you!

It contains my simple, foolproof system for getting [kick-ass] client testimonials. ⚡

5 things you’ll learn:

  • The real reason you’re not getting testimonials (...it’s probably not personal!!)

  • 3 prompts to use to help your clients write their testimonial quickly and easily.

  • Why urgency matters when you ask — without it, you’ll be left waiting!

  • Other places to capture more informal (and super-powerful) testimonials.

  • How to ask for permission to share your clients’ kind words.

Hit play to watch it now! 💋

 
 

Love,

Amanda xx

 

PS: Before you go, be sure to grab my FREE worksheet to learn how to get testimonials from your current clients with confidence. Click the image below to download it instantly!

 

Pin me below to share with your friends!

Should I use Squarespace or Wordpress to build my Health Coaching website?

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Hey beauty!

I’ve taken a mid-afternoon nap almost every day of working for myself for six years. (Seriously, I’m all about self-care and slowness over here.)

And in my Advertising days I was an Art Director… which means I have a really keen eye for design and visuals, and I LOVE making websites.

As in, I create them in my spare time kinda love. It is so much fun to me!

Have you thinking about building your health coaching website, but aren’t sure what platform to use?

You’re not alone! A lot of women in the UPswing Mastermind start their website-creation process uncertain, and ask me which I recommend: Wordpress or Squarespace.

In my eyes it’s a no-brainer! 💻


So, in today’s video I’m going to share…

✅ Which platform I currently use for my websites...
✅ Why I wholeheartedly recommend Squarespace for new wellness entrepreneurs…
✅ Why I think it’s WAY safer, cheaper, better and easier than Wordpress...

Hit play and watch it now

 
 

I hope this cuts through the confusion, and gets you excited to build your site! (And ensures you don’t make an expensive mistake you’ll regret later — by choosing the wrong platform. 😘)

Love,

Amanda xx

 

PS: Click the image below to download your free workbook and map out your Purposeful Package (aka: your signature coaching program that sells like gluten-free hotcakes and gets massive results for your clients…)

 

Landing Page vs. Website (Which to invest in FIRST)

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Hey beauty!

Today on the blog we’re getting techy and answering the question: “What’s the difference between a landing page and a website — and which do I need first?!”

There’s so many tech questions that come up when you’re starting out as a Health Coach, but I’ve got you covered!

In this video I explain:

👀 The key difference between a website and a landing page.
🙊 Which one I recommend getting first, and WHY (Hint: It’s NOT a website!).
💻 The TWO key things you can use a landing page for as a new Health Coach.
🤓 My absolute fav landing page platform - and what I use in my own business.
💸 The BIG mistake I see Health Coaches making when it comes to websites that keeps them stuck and out-of-pocket.

Click here to watch it now!

 
 

Love,

Amanda xx

 

PS: Before you go, I’ve also created an extra bonus for you to download. Check out the link below to grab my FREE 7 Step Simple Sales Script — it’ll help you convert coaching prospects into paying clients with more confidence, heart and soul.  

 

How To Nurture Your Email List (So They Are HUNGRY To Buy From You)

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How to nurture your email subscribers
(so they’re hungry to buy from you!)


Hey beauty! 💗👋🏼

In my latest vlog I’m sharing how to speak to, nurture and sell to your email list. So if you’ve been wondering what the heck to do with your email list — or pondering what to say to your subscribers — this one is for you!


4 things you’ll learn IN THIS VIDEO:

  1. My fav, EASY way to sell or ask people to work with you in an email.   

  2. The ideal balance of nurture vs. sales content.

  3. The importance of honesty, openness and genuine connection.

  4. How to build REAL relationships with your subscribers.

Click here to watch it now!

 
 

Love,

Amanda xx

PS: In order to sell your health coaching services you need to have a purposeful coaching package that sells and gets results. Click the image below to download your FREE workbook instantly.

 

Do I need a Sales Funnel in my Health Coaching Business?

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Do I need a sales funnel in my Coaching business?

I get this question ALL the time- and I love it! - so today I’m gonna answer it. 💛 If you’ve ever wondered whether you need a Sales Funnel in your business - and what the heck that would look like 🙋- this video is for you! 🙌

5 Things You'll Learn:

  • The common misconceptions people have about sales funnels

  • How to set up yours (spoiler alert: it doesn’t have to be online)

  • Why simple is always best

  • What your next two sales funnels can look like

  • The three steps to create a digital automated funnel

Hit play to watch it now!

 

When you're just getting started in a business, it's hard to know what pieces come first. Here I am talking about sales funnels, and whether you really need one when starting out as a health coach.

 

I would love to know in the comments - after watching this video, what sales funnels are you planning to set up in your business? What do you already have set up?

Love,
Amanda xx

 

In the video I mentioned my 7-step simple sales script — click the image below to download your copy! This script has helped my clients get a 90% conversion rate from discovery sessions without ever feeling sleazy. Grab your copy today! (It’s FREE)