social media for health coaches

How to Create a Week of Content from ONE 5-Minute Facebook Live [Swipe my time-saving system!]

How to create a week of content from one 5-minute Facebook Live
 

Hey beauty!

  • Do you struggle to put out consistent content in your business? 😭

  • Do you KNOW that you need to be posting regularly on social media, to your newsletter list, on your blog… but actually making that happen is a whole other story?! 😫

In this short video, I share how I create a FULL week of content from ONE 5-minute Facebook Live.  💻📹📱✍

 
 

With this super-simple, time-saving strategy, you’ll be able to put out fresh content CONSISTENTLY.

💖Content that builds your ‘know like and trust’ factor...
🌟Positions you as an ‘expert’...    
📲Bumps you up in the algorithm…
💌Grows your email list…
👯And connects with your ideal clients…

Even if you’re building your coaching business while you work, parent, or study full-time - and your time is precious and limited!

Watch it now and start being visible and creating content on the regular!

Love,

Amanda xx


PS: Grab my FREE checklist to go along with this post! It shows you step-by-step how to transform a 5-min Facebook Live into a week of content. Just click the button below to get it instantly!

 

If you found this blog post useful, go ahead and pin the image below and share it with your friends!

How-to-Create-a-Week-of-Content-from-ONE-5-Minute-Facebook-Live.png

How to Get More Clients Straight From Social Media [VLOG]

How to get more clients straight from social media


Hey beauty!

Are you struggling to get health coaching clients from social media?  

Have you been sharing a whole lot of free content on Instagram and Facebook - thinking you’re in it for the ‘long game’ - but are now starting to feel disheartened because you’re still not getting any clients from it?

I’ve got you covered, gorgeous.  

It is 100% possible to get clients from social media - and many of my clients use Instagram in particular as a KEY part of their funnel - but there is an art to it. 😉


Watch this value-packed four-minute video to learn:

  1. The five things you MUST post (and probably aren’t) if you want to get clients…

  2. The proven ratio of promotional content vs. value-based content (so you never feel anxious before posting about your business again)…

  3. How to audit and improve your current social media presence so it’s primed to help you bring in clients, and becomes a key part of your client-attraction ‘funnel’...

Press play to watch it now!

 
 

Share your thoughts:

Do you feel comfortable talking about and promoting your business on social media? What did you see from your social media audit?

Let me know in the comments!

Love, Amanda xx


PS: Be sure to download your FREE guide for this blog post which helps you get more clients using social media. If you want to grow your biz, this is exactly what you need! Just click the image below.

 
 

If you liked this blog post, go ahead and pin me below!

How-to-Get-More-Clients-Straight-From-Social-Media.png

How to Use Your Facebook Business Page as a Health Coach

FB BUSINESS PAGE V2.png
 
 


Hey beauty!

In today's blog post and FB Live video 👆🏼👆🏽👆🏾I'm going to teach you the keys to a killer Facebook Business Page as a Health Coach, and give you some essential action steps to take once to improve yours.  

When you read the post, or watch the video (it's your call!) you will learn:

  • Why having a Facebook presence is important…

  • My top tips for optimising your FB Business Page…

  • How to create consistent content that helps grow your business..

  • What’s working on the platform right now...

(And I want you to know that these tips are up-to-the-minute and reflect the most recent algorithm changes that have taken place over the last few months.)

So let’s dive in!

1. The 4 Reasons to Have a Facebook Business Page

There are 4 reasons WHY you should have a Facebook business page for your health coaching or wellness business... (And these can also double up as GOALS for your page moving forwards).

Your Facebook Business Page can help you to:

  1. To grow and nurture a target audience who are super interested in your services…

  2. To be highly searchable on the internet - so that people can easily find you online!

  3. To drive traffic FROM Facebook to your website…(and likely back again!)

  4. And to move people FROM a social media platform like Facebook ONTO your email marketing list (that YOU own - so you always want to be growing that list)

It’s really important to remember that Facebook is NOT about a popularity contest…

It’s about the conversion rate that you have on your page, and it’s about the genuine engagement that you have as well. 

So please, don’t get so fixated on your follower numbers that you lose sight of why you’re on there in the first place.

  • To grow and nurture a target audience

  • To be searchable, and be easily found online!

  • To drive traffic from FB to your website.

  • To move people from FB onto your email list.

2. the 3 things you must optimise on your BIZ PAGE

To build a high-converting, high-impact page. 

These are things to look at on your current page if you already have one - or things to keep it mind when you set one up!

Number one = your profile picture…  
Number two = your cover photo…
Number three = your username…  

YOUR PROFILE PICTURE. 

Make your profile picture a bright, clear and crisp photo of YOU smiling directly at the camera - it’s so important to cultivate that connection right from the get go.

Your Cover Photo.

You want your cover photo to be a great lead magnet - think of it as a digital billboard that your client sees the first second they get on your page.  

So your cover photo doesn’t need to be another photo of you. Instead, use that cover photo to promote an opt-in (a valuable free gift that you are offering to your clients to get them on your email list) - or a billboard for your services, your offerings or your message - perhaps by sharing a powerful tagline on your cover image.

 

Amanda Jane Daley Facebook Cover Photo
 

Your Username.

Make it as close to your business name as you can get. Clear is better than clever, always! You want your page to be highly searchable and easily found!

Now you’ve got your FB Business page up and running, your next step is to…

3. Post content that ties back to your business

To do this I recommend choosing 5 or 6 categories - what I call brand pillars.

So for a health coach these categories might be - gluten-free food, functional fitness, inspiration, transcendental meditation, non-toxic lifestyle and hormonal health!

Or more simply: nutrition, fitness, inspiration, meditation, essential oils.

Then, all you need to do  is to post to ONE of those different categories each day…

You do a post for category 1, 2, 3, 4, 5, 6, then go back around and rinse, and repeat!

When you’re doing this you’re giving a FULL STORY of who you are, who your brand is, what your business does, and what people can expect from you… Plus it makes it a lot easier to create content. 👏🏼

Remember, scheduling and consistency is key!

I know you know this already, but you really don’t want to disappear and fall off the face of the earth when you’re working hard to build a tribe and a following online.

If you can, try to batch create all of your FB Business Page content in the first week of the month - or on the first day of the week if a month feels too big a task - and then schedule it all to go out automatically.

This way you’re keeping it consistent, and staying in touch with your ever-growing community every day.  

Is this post helpful for your health coaching business? If so, grab your FREE copy of my How to Use Your Facebook Page guide by clicking the image below! 

 

 

4. best practises to maximise your post reach

I strongly recommend you schedule posts directly through Facebook rather than through a 3rd party program like Later or MeetEdgar so that your posts are favoured by the algorithm.  

That’s best practice if you’re really looking to maximise your reach on Facebook.

Likewise, it is best practice is to minimise your outbound links - because Mark Zuckerberg doesn’t love them, and wants to keep you on the app for as long as possible!

So use them only for what’s really important - getting people to your website or having them opt-in to your mailing list, for example.

That’s what really matters.

Not sharing a video that someone else posted on YouTube. 😉

5. switch on reviews & share testimonials

The beauty of Facebook is that you can have other people do your marketing for you!

To do this, be sure to share messages from friends, raving fans, or clients talking about how amazing you are (and your services, of course!).  

You don’t need to do ALL the heavy lifting with marketing, let your clients and your community do some of it for you. 

Make sure that at LEAST once a week, you’re sharing a testimonial, some kind words, or sharing some results your clients are getting on your FB Business Page.

And open your FB Business Page up for Reviews if you want to really amp up your credibility, and start to notch up those 4 or 5 star reviews. Ask your happy clients to leave a review on FB that you then repurpose for your website. 

6. your analytics are your secret weapon!

Review Your ‘Insights Tab’ on Facebook!

Then when you review your analytics and your numbers, you will figure out what’s working, what’s not, and that will help you refine your content strategy. :)

So read the Insights Tab on your Facebook Page - then you can keep track of how different posts are performing.
 

The analytics tab is 4th from the left when you open up your Facebook Business Page!

The analytics tab is 4th from the left when you open up your Facebook Business Page!


You want to look at WHEN people are most engaged by seeing which posts get the most traction (so you can schedule your posts and FB Lives for when people are most online) and be aware of WHAT kind of content they like and engage with the most.

Remember, you always want to make sure that you’re talking to your niche, and your audience is loving your content.

So if you get tons of views and engagement on videos, but hardly any likes on random food pics, maybe your page needs to be more videos! Every audience is different!

remember: Failure is your Friend...

Facebook (and social media in general) really is a science!  This is why studying your analytics is so important, and I will get to that in just a second...

But if you take one thing away from this blog post, it’s that it’s so OK to fail!  What I mean by that is, if a post doesn’t get much engagement or likes or reach - then that is SUCH valuable information.

You will never ever learn anything about social media WITHOUT putting out content that doesn’t perform so great.  We’ve all been there many times! When that happens, all you need to do is try something different next time! Then review again...  

You’ll quickly start to see what works and what doesn’t.

7. Now is a good time to start a Facebook Group

You’ll probably have noticed that FB is showing more posts from friends’ and family in your feed of late. That is due to the saturation of advertising on Facebook, and Facebook’s move back towards community in the latest algorithm change...  

If you go and have a look today, you’ll see that you’re also getting a lot more GROUP posts in your feed - again, that is because of the latest algorithm change -  

Facebook is favouring Facebook Groups over Facebook Business pages, in terms of how much your content is seen, because groups are community based…

So if you can also create a FB group, that’s a really great thing to do!!

This is just a change that took place maybe 1-2 months ago, and it is something to keep in mind.

You absolutely, 100% still need a FB Business Page — so if this feels like a LOT, don’t worry, pour your focus there…  

The Facebook Group piece is just something to keep in mind as you grow your online presence, and as you evolve your business. If you’re at a more advanced stage it is DEFINITELY something to think a about.


📝 So your homework from this blog post is to:

  • Optimise your Facebook Business Page by making sure your username is clear, your profile pic is a great photo of you smiling at the camera, and cover page is a lead magnet or business billboard…

  • Share consistent content across your brand pillars, scheduling directly through Facebook not a third party…

  • Ask your happy clients to review your services on your Facebook Business Page…

  • Look at your analytics in the Facebook 'Insights' section every week or month so you can see what content is working best, and what your best time to post is…

  • Consider starting a Facebook Group, since Facebook favours them…

  • And don’t be afraid of failure! That’s where the ✨gold ✨is with social media - and is a necessary part of learning how to shine online, and figuring out what your audience wants. 

Love,

Amanda  xx
 

 
How to Use Your Facebook Business Page as a Health Coach.png

4 Top Tips to Shine on Social Media in 2018

4 top tips to shine on social media in 2018
 

Hey beauty!

Do you ever struggle with social media and feel stressed-out, overwhelmed, disappointed in your follower numbers or confused about what to post…?

Last week I sent out a survey to my email list asking what they most need support on - and so many people responded saying that they wanted more training on using social media as a health coach.

Which is perfect timing, because it’s been top of mind for me lately too!   

You see, I recently returned from a week of Masterminding in Hawaii with some of the TOP women in online business right now - and we spent a lot of our time time talking all things social... 

(And I will share a lot of what I learned there with you all later in this post!)

So in response to the survey answers... 

I spontaneously jumped on FB Live last week to share my thoughts and insights on what’s happening in social media right now...
And served up actionable tips that will help you feel more purposeful and confident on social media, and use it more effectively to grow your health coaching biz.  

Watch the FB Live video below (it's great quality once you hit play, don't mind the garbled image!) - or read on for a blog version. 😉 

 
 
 

Firstly - how truly lucky we are to have all of these platforms at our fingertips, to get our message out to people - for FREE.

It’s really not that long ago that the only way to run a business was renting a bricks and mortar building; and putting ads in the phone book or the local paper.

So we’re really, really, really lucky! 🙂 

But at the same time, with so many different social platforms out there, it can get pretty  overwhelming trying to keep up and be seen.

And we don’t own those platforms ourselves... 

Which means we do have to play by the rules of others, and keep up with any algorithm changes that Mark Zuckerberg decides to throw our way. 😉

Now one thing I want to clear up before I give you my 4 social media tips is this:

The expectation of how quickly we should be able to get our social media platforms up and running is CRAZY!  Really, you should expect it to take YEARS to build your social media platforms up….
I’ve been building mine for 6 years now.

When I work with coaches, I find a lot of people want a quick fix - they want a lot of followers, and they’re focused more on the number of followers than on their engagement, their relationships online, the quality of the followers they do have - or the quality of the content that they are putting in front of their audience.  

So, if you’re after the ‘quick fix’ - I suggest you close your computer, go do something else - because I’m not going to be able to share that with you!

But if you’re in it for the long game, and you’re really serious about getting your work out there into the world, then listen to what I’m going to share…

Because social media really IS the way to do that.  

Even more so today than in the last couple of years.

Social media platforms are a way of bringing mutual friends together, and connecting us to millions of people around the world who are interested in the same thing as us! 
The top thing is to remember that this is about true connection (not sleazy business or marketing tactics) and getting our message out there.


So without further ado, here are 4 tops tips to help you shine on social media in 2018!


1) Focus on your target market (aka: your niche, or your ideal client)
 

In my experience, this is something people read the book on…and then feel like they should never go back to it again.  

When actually, target market is something that you should focus on alllllll the time.

You need to know that ONE ideal client you are talking to - that one ideal person you are getting out of bed/onto your phone/on camera to share your message with.

Because when you're sharing online, it’s NEVER about you.

As scary as it can feel to go live or post online - and as much as you worry about people judging you, or what your ex is thinking when they see your post 😉 - it’s not about that either…

You’re really showing up there for your target market. 

(This is the same for me too!  I’m here for my ideal client, ‘Sarah’ who is trying to build her health coaching business. But it’s totally ok if your name is not Sarah… I just need to know that ONE person I am speaking to, to truly create a connection.)

So study your target market - see what they are struggling with, what they want or need help with, the outcomes they want, or their pain-points. Survey them if you can!  

Because when you know you're creating something that’s truly valuable to them, you will stop focussing on your internal fear, and instead focus outward - knowing that you can, will and DO support others through your online presence.  

Is this post helpful? I created a free checklist to help you take these 4 social media tips to the next level. Click the button below to get it instantly!

 

 


2) Treat your followers as friends

The biggest mistake I see people making on social media is treating their social connections as business relationships, not friends.  

You need to realise that we’re talking to friends online. We’re talking to other women, other men, other people just like us - and we’ve got to treat these relationships as social connections.

I see so many people saying: ‘I don’t know what to share!’  

My answer is to that is:  What would you say to a friend if she was sitting across from you having coffee right now? What would you say to a friend if they came to you with that pain-point or problem?

Be real. Be genuine. Social media is not about business, it’s about connection.

There’s a different energy in a photo that has ONLY my laptop, a latte and a green juice in it - compared to when I put my hand in it.  The difference is the human connection.

 
2018-06-13 01.49.32 1.jpg
Screen Shot 2018-06-11 at 14.10.14.png
 

So we’ve got to remember, this isn’t just about a curated business. It’s a human business built on connection.  

As coaches, we can’t hide behind stock photos anymore - in fact, one of the most challenging things in online business right now is that we do need to be showing up on camera, and posting photos of OURSELVES - which can of course be vulnerable.

But to really have that connection on an intimate human level, we need to be seen.  

As viewers, we want to see real people - and that is exactly what the algorithms are serving up too. If you get on a FB Live, it will be shown in the Facebook Newsfeed - whereas if you put up a generic quote on FB, it probably won’t!

So you must create content that cultivates connection - primarily photos of you, and video. 

 

3) set up a FB business page, above all else.
 

I built my business using the ‘Facebook Universe’ - Facebook and Instagram - so that is what I am going to talk about next…

On Facebook - if you do nothing else at all - you MUST have a FB business page.

I see it as an online Business Card of sorts.

It may not be the piece that gets the most engagement, but you MUST have it (and if you want to run ads in the future, you can only do those if you have a Business Page).

It  is the single most important asset you have on Facebook.

And Facebook is a platform that has been around for a long time, is not going anywhere, and is important to be a part of. 

 

4) PLAY ON INSTAGRAM STORIES - AND STUDY WHAT WORKS.


On Instagram - be playful and get your study on! (I’ll explain what I mean in a second… )

Instagram is massively hot right now, especially Instagram Stories. 

If you’re not already following me on Instagram, come on over and join in the fun!

For your homework, I want you to come along and PLAY with me on Insta Stories… 

Because THAT is the energy of Stories right now. It’s all about PLAY - sharing our real lives, sharing our real selves. It’s about building true friendship and connections alongside sharing our business messages. 💗 

Instagram + Facebook are the two that we focus on in my UPswing Mastermind for Health Coaches - and in general I feel they are the top two platforms to focus on when building a business in the health and wellness space.

And a great way of learning the platforms - if you’re not in a program like my UPswing Mastermind - is to get on there and STUDY!

Here's what I recommend you do:

  • Click here to follow my Insta Stories.

  • See what you like, and what you don’t like.

  • Then emulate what you love - just try doing smaller things as you get started, gain confidence, and grow from there.

  • Study what’s working for other people in your industry, too! 

  • Look at another health coach who is doing great, and look at how is SHE doing her Instagram posts and Insta Stories. Because I guarantee she’s taken the time, energy and money to work out what’s working, and you can learn from that.

And most importantly, have fun with it!

A lot of people are saying social media is getting HARDER.  

I actually think it’s getting more real and more juicy because we can’t hide behind tactics anymore. We have to show up, be real, be ourselves, and cultivate those true connections.

People love realness. 

And when you come at social media from that angle, I think you’re going to love building your tribe and getting on there as well. 💗

Let me know your thoughts in the comments!  I'd love to hear your #1 takeaway from this post, or how you're feeling about social media now. 😘 

Love,

Amanda xx