Firstly - how truly lucky we are to have all of these platforms at our fingertips, to get our message out to people - for FREE.
It’s really not that long ago that the only way to run a business was renting a bricks and mortar building; and putting ads in the phone book or the local paper.
So we’re really, really, really lucky! 🙂
But at the same time, with so many different social platforms out there, it can get pretty overwhelming trying to keep up and be seen.
And we don’t own those platforms ourselves...
Which means we do have to play by the rules of others, and keep up with any algorithm changes that Mark Zuckerberg decides to throw our way. 😉
Now one thing I want to clear up before I give you my 4 social media tips is this:
The expectation of how quickly we should be able to get our social media platforms up and running is CRAZY! Really, you should expect it to take YEARS to build your social media platforms up….
I’ve been building mine for 6 years now.
When I work with coaches, I find a lot of people want a quick fix - they want a lot of followers, and they’re focused more on the number of followers than on their engagement, their relationships online, the quality of the followers they do have - or the quality of the content that they are putting in front of their audience.
So, if you’re after the ‘quick fix’ - I suggest you close your computer, go do something else - because I’m not going to be able to share that with you!
But if you’re in it for the long game, and you’re really serious about getting your work out there into the world, then listen to what I’m going to share…
Because social media really IS the way to do that.
Even more so today than in the last couple of years.
Social media platforms are a way of bringing mutual friends together, and connecting us to millions of people around the world who are interested in the same thing as us!
The top thing is to remember that this is about true connection (not sleazy business or marketing tactics) and getting our message out there.
So without further ado, here are 4 tops tips to help you shine on social media in 2018!
1) Focus on your target market (aka: your niche, or your ideal client)
In my experience, this is something people read the book on…and then feel like they should never go back to it again.
When actually, target market is something that you should focus on alllllll the time.
You need to know that ONE ideal client you are talking to - that one ideal person you are getting out of bed/onto your phone/on camera to share your message with.
Because when you're sharing online, it’s NEVER about you.
As scary as it can feel to go live or post online - and as much as you worry about people judging you, or what your ex is thinking when they see your post 😉 - it’s not about that either…
You’re really showing up there for your target market.
(This is the same for me too! I’m here for my ideal client, ‘Sarah’ who is trying to build her health coaching business. But it’s totally ok if your name is not Sarah… I just need to know that ONE person I am speaking to, to truly create a connection.)
So study your target market - see what they are struggling with, what they want or need help with, the outcomes they want, or their pain-points. Survey them if you can!
Because when you know you're creating something that’s truly valuable to them, you will stop focussing on your internal fear, and instead focus outward - knowing that you can, will and DO support others through your online presence.
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