social media

4 Top Tips to Shine on Social Media in 2018

4 top tips to shine on social media in 2018
 

Hey beauty!

Do you ever struggle with social media and feel stressed-out, overwhelmed, disappointed in your follower numbers or confused about what to post…?

Last week I sent out a survey to my email list asking what they most need support on - and so many people responded saying that they wanted more training on using social media as a health coach.

Which is perfect timing, because it’s been top of mind for me lately too!   

You see, I recently returned from a week of Masterminding in Hawaii with some of the TOP women in online business right now - and we spent a lot of our time time talking all things social... 

(And I will share a lot of what I learned there with you all later in this post!)

So in response to the survey answers... 

I spontaneously jumped on FB Live last week to share my thoughts and insights on what’s happening in social media right now...
And served up actionable tips that will help you feel more purposeful and confident on social media, and use it more effectively to grow your health coaching biz.  

Watch the FB Live video below (it's great quality once you hit play, don't mind the garbled image!) - or read on for a blog version. 😉 

 
 
 

Firstly - how truly lucky we are to have all of these platforms at our fingertips, to get our message out to people - for FREE.

It’s really not that long ago that the only way to run a business was renting a bricks and mortar building; and putting ads in the phone book or the local paper.

So we’re really, really, really lucky! 🙂 

But at the same time, with so many different social platforms out there, it can get pretty  overwhelming trying to keep up and be seen.

And we don’t own those platforms ourselves... 

Which means we do have to play by the rules of others, and keep up with any algorithm changes that Mark Zuckerberg decides to throw our way. 😉

Now one thing I want to clear up before I give you my 4 social media tips is this:

The expectation of how quickly we should be able to get our social media platforms up and running is CRAZY!  Really, you should expect it to take YEARS to build your social media platforms up….
I’ve been building mine for 6 years now.

When I work with coaches, I find a lot of people want a quick fix - they want a lot of followers, and they’re focused more on the number of followers than on their engagement, their relationships online, the quality of the followers they do have - or the quality of the content that they are putting in front of their audience.  

So, if you’re after the ‘quick fix’ - I suggest you close your computer, go do something else - because I’m not going to be able to share that with you!

But if you’re in it for the long game, and you’re really serious about getting your work out there into the world, then listen to what I’m going to share…

Because social media really IS the way to do that.  

Even more so today than in the last couple of years.

Social media platforms are a way of bringing mutual friends together, and connecting us to millions of people around the world who are interested in the same thing as us! 
The top thing is to remember that this is about true connection (not sleazy business or marketing tactics) and getting our message out there.


So without further ado, here are 4 tops tips to help you shine on social media in 2018!


1) Focus on your target market (aka: your niche, or your ideal client)
 

In my experience, this is something people read the book on…and then feel like they should never go back to it again.  

When actually, target market is something that you should focus on alllllll the time.

You need to know that ONE ideal client you are talking to - that one ideal person you are getting out of bed/onto your phone/on camera to share your message with.

Because when you're sharing online, it’s NEVER about you.

As scary as it can feel to go live or post online - and as much as you worry about people judging you, or what your ex is thinking when they see your post 😉 - it’s not about that either…

You’re really showing up there for your target market. 

(This is the same for me too!  I’m here for my ideal client, ‘Sarah’ who is trying to build her health coaching business. But it’s totally ok if your name is not Sarah… I just need to know that ONE person I am speaking to, to truly create a connection.)

So study your target market - see what they are struggling with, what they want or need help with, the outcomes they want, or their pain-points. Survey them if you can!  

Because when you know you're creating something that’s truly valuable to them, you will stop focussing on your internal fear, and instead focus outward - knowing that you can, will and DO support others through your online presence.  

Is this post helpful? I created a free checklist to help you take these 4 social media tips to the next level. Click the button below to get it instantly!

 

 


2) Treat your followers as friends

The biggest mistake I see people making on social media is treating their social connections as business relationships, not friends.  

You need to realise that we’re talking to friends online. We’re talking to other women, other men, other people just like us - and we’ve got to treat these relationships as social connections.

I see so many people saying: ‘I don’t know what to share!’  

My answer is to that is:  What would you say to a friend if she was sitting across from you having coffee right now? What would you say to a friend if they came to you with that pain-point or problem?

Be real. Be genuine. Social media is not about business, it’s about connection.

There’s a different energy in a photo that has ONLY my laptop, a latte and a green juice in it - compared to when I put my hand in it.  The difference is the human connection.

 
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So we’ve got to remember, this isn’t just about a curated business. It’s a human business built on connection.  

As coaches, we can’t hide behind stock photos anymore - in fact, one of the most challenging things in online business right now is that we do need to be showing up on camera, and posting photos of OURSELVES - which can of course be vulnerable.

But to really have that connection on an intimate human level, we need to be seen.  

As viewers, we want to see real people - and that is exactly what the algorithms are serving up too. If you get on a FB Live, it will be shown in the Facebook Newsfeed - whereas if you put up a generic quote on FB, it probably won’t!

So you must create content that cultivates connection - primarily photos of you, and video. 

 

3) set up a FB business page, above all else.
 

I built my business using the ‘Facebook Universe’ - Facebook and Instagram - so that is what I am going to talk about next…

On Facebook - if you do nothing else at all - you MUST have a FB business page.

I see it as an online Business Card of sorts.

It may not be the piece that gets the most engagement, but you MUST have it (and if you want to run ads in the future, you can only do those if you have a Business Page).

It  is the single most important asset you have on Facebook.

And Facebook is a platform that has been around for a long time, is not going anywhere, and is important to be a part of. 

 

4) PLAY ON INSTAGRAM STORIES - AND STUDY WHAT WORKS.


On Instagram - be playful and get your study on! (I’ll explain what I mean in a second… )

Instagram is massively hot right now, especially Instagram Stories. 

If you’re not already following me on Instagram, come on over and join in the fun!

For your homework, I want you to come along and PLAY with me on Insta Stories… 

Because THAT is the energy of Stories right now. It’s all about PLAY - sharing our real lives, sharing our real selves. It’s about building true friendship and connections alongside sharing our business messages. 💗 

Instagram + Facebook are the two that we focus on in my UPswing Mastermind for Health Coaches - and in general I feel they are the top two platforms to focus on when building a business in the health and wellness space.

And a great way of learning the platforms - if you’re not in a program like my UPswing Mastermind - is to get on there and STUDY!

Here's what I recommend you do:

  • Click here to follow my Insta Stories.

  • See what you like, and what you don’t like.

  • Then emulate what you love - just try doing smaller things as you get started, gain confidence, and grow from there.

  • Study what’s working for other people in your industry, too! 

  • Look at another health coach who is doing great, and look at how is SHE doing her Instagram posts and Insta Stories. Because I guarantee she’s taken the time, energy and money to work out what’s working, and you can learn from that.

And most importantly, have fun with it!

A lot of people are saying social media is getting HARDER.  

I actually think it’s getting more real and more juicy because we can’t hide behind tactics anymore. We have to show up, be real, be ourselves, and cultivate those true connections.

People love realness. 

And when you come at social media from that angle, I think you’re going to love building your tribe and getting on there as well. 💗

Let me know your thoughts in the comments!  I'd love to hear your #1 takeaway from this post, or how you're feeling about social media now. 😘 

Love,

Amanda xx

 

How to get PR Using Social Media

How to get PR Using Social Media


Collecting ‘As Seen On’ media logos for their website is a huge goal for a number of coaches in the health and wellness space. When a potential client logs onto your site and sees that you’ve been featured in major media like SELF, SHAPE, or mindbodygreen, you build instant trust and credibility in your brand. Not to mention that editorial coverage in these kinds of publications is typically free! But without a personal publicist on hand, how can you go about getting this kind of media coverage for your health coaching business?

There are a lot of myths around getting featured as an expert in the media, but the truth is you don’t need to hire fancy, expensive PR or pay thousands of dollars for access to a media database. With a bit of social sleuthing, in just 10 minutes a day it’s totally possible to find and establish media relationships that can build buzz, brand awareness, and ultimately lead to press coverage that puts you in front of your perfect target client.

Wanna know a secret that not a lot of publicists want to share?

Between Twitter, LinkedIn and Google, you can pretty much find and connect with any media gatekeeper, whether that’s a journalist, editor, writer, blogger or producer. Establishing relationships with these individuals is the perfect first step, before pitching yourself or your brand for coverage. Once you’ve decided on your desired media outlet to get coverage in, here are the next steps you’ll want to take:

Find and Follow

  • Follow your target media outlet on social networks – like their page on Facebook, follow them on Twitter, Instagram, Snapchat and any other relevant network

  • Figure out exactly which editor or producer covers health, nutrition or lifestyle content. An easy way to do this is to do a google search and review the content they’ve created in the past

  • A lot of people overlook the handy-dandy search function in Twitter. For example, if your goal is to get featured in Shape magazine, type ‘nutrition editor Shape’ into the search bar, and then click on ‘Accounts’. Editor Marnie Schwartz comes up and you’ve found your contact!

  • I always recommend creating a private Twitter list to find and follow all of your target contacts and check it daily – media often use Twitter to share their latest content and reach out looking for sources.

Engage and Befriend

  • Make a point of engaging with the media on your private Twitter list daily – whether that’s to retweet their content, answer a query they may have, or comment on their latest articles. Consistent engagement definitely does not go unnoticed! Who doesn’t love when someone champions their work?!

  • Are they tweeting about something personal? Maybe sharing a picture of their pet or news about their kids at school? Comment on that too! One of my BEST media relationships came from bonding with a national newspaper editor over a mutual love for our cats – not only did we connect based on that, but my clients got featured in her section of the newspaper every few months because our relationship moved from professional to personal (we’re still great friends six years later). Whenever she needed health content, since we were friends she was happier to feature me and my clients over a stranger’s or from a cold pitch

Pitch!

  • Now that you’re engaging with these sources semi-regularly from a genuine and authentic place, you have an in to make a pitch, whether that’s being interviewed as an expert or suggesting a story that would be super informative to your audience, highlighting your business where it fits into the story

Getting featured in the media isn’t reserved for a special few – social networks make it super easy to find every health and wellness coach to connect with the right contacts and get positioned for media coverage. The beauty about press features is that media tends to beget media, get coverage once and your next press opportunity will be easier to secure!

Curious what to do and what specifically not to do when engaging with the media? Get the Dos and Don’ts of Making Media Friends Using Social Networks here

 

Lisa Simone Richards

 

Lisa Simone Richards is a publicity expert for fitness, health and wellness-preneurs who want to see themselves and their businesses featured in magazines, on TV and around the web. As the principal of PR agency Vitality PR & Communications in Toronto and the creator of Make Media Friends, an online PR school for health, fitness and wellness entrepreneurs, she’s here to teach you how to connect with the right media personalities and use the power of publicity to get your brand in the spotlight and attract your perfect clients. Learn how to do it the right way with social media with this checklist!

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