how to attract clients

Create a Purposeful Package That Sells + Gets Results: The Ultimate Guide for Health Coaches & Wellpreneurs!

Hey there healthy lady!

In this in-depth blog post I’m going to walk you through - top to bottom - how to create your very own unique ‘Purposeful Package’ that sells like gluten-free hotcakes and gets massive results for your clients.   

First up, I’m going to explain WHY it’s so important to sell coaching in a Purposeful Package format - especially if you want to make a consistent and significant income as a coach.

Then I’m going to walk you through what to do - step-by-step - to craft one STRONG signature program that you know your ideal client wants to buy, and that you feel confident and excited about delivering.

This is a process, and you’re going to have to do a little work to complete it - so take out a journal, a notebook, and set aside some time to action the steps.

THE BASICS OF PURPOSEFUL PACKAGES


Why sell packages instead of single coaching sessions?

Many health and wellness professionals - including counsellors, acupuncturists, nutritionists, homeopaths, personal trainers, etc. - work in single sessions, where you'll pay say $100 for an hour session, and schedule a follow-up if needed.

As a health coach - or any wellness entrepreneur - this is NOT an approach I recommend.

Instead, you will want to focus on creating a package of sessions that sells an outcome or result, as opposed to simply trading time for dollars.

This not only works better for YOU - it works much better for your clients, because:

  • Your clients will accomplish much more in a purposeful package than in unstructured single sessions…

  • You will get a higher level of commitment and financial security when people buy a package of sessions vs. the occasional single session…

  • You will know what outcome your clients can expect to achieve from working with you, making it much easier to “sell” coaching and promote your services…

  • Your clients will get better results as they are not just paying for 1 hour of your time, they are paying for support, accountability…the whole shebang....


What is a ‘Purposeful’ Package?

Now that you understand the benefits of selling in packages, let’s get clear on the importance of creating PURPOSEFUL packages.

A Purposeful Package is one created to generate a specific result or outcome for your ideal client.

You will design your Purposeful Package with the OUTCOME in mind — knowing that a dream result could never come from one-off coaching.

This might be a 6-week package, a 90-day package, or even a 6-month package!  We're going to throw out any preconceived “formula” that your coaching training might have given you, dictating that your coaching has to be this long or this short.

Instead, we're going to design what YOUR ideal client needs in order to get the best outcome or result.  


REMEMBER:

  • You’re no longer selling single sessions. You're now selling a specific outcome.

  • You're no longer selling “health coaching”. You're now selling a specific outcome.

For example: Your package might help someone fit into their wedding dress.... It might help someone overcome insomnia…. It might help someone increase their social media following, heal their skin and digestive issues, learn meditation, or lose weight.

We all know that you can absolutely get WONDERFUL results from health coaching, but a single session is never going to cut it.

And trying to sell single sessions (that won’t get massive results for your clients) is going to leave you feeling stressed, unconfident, and unable to market your services.

You need to put on your expert hat, and you need to assertively say, "It's going to take a purposeful package to get the premium result that you desire here."

Let your prospects know that, "As a health coach, I'm going to be by your side. This is a journey. There's accountability. There’s support. That is what makes this special."

We need to think in this way of a Purposeful Package vs. the old thinking of selling one single session. And we need to get a client actually committed to the journey.

For every coach and target market, that journey will be different — there will be something unique in the way it is packaged up so the client will get the best result.

WHAT ARE YOU SELLING?

To figure our what you are selling, you need to know who you are (and what lights you up), who you are here to serve, what you can offer - THEN find your 'selling point'... 

STEP ONE: START WITH YOU

When you design your Purposeful Package, it’s essential that you're not forgetting you — and bringing in the things that you want to do, teach and share into the package.

This enables you to use your talents, passions and unique skills, and it's going to light you up to work with your ideal clients - making it far easier to sell your services, and enjoyable to offer them!

Jot down answers to the following questions:

  • Why do you desire to coach people?

  • Why do you want this type of business?

  • What do you secretly dream of in life?

  • What do you value? Do you have core values?

  • What do you believe about health/food/fitness? (ie: the area you want to coach on)

  • What skills and talents have you developed over the years?

  • What do you have to offer that will be of benefit to your dream client?

Take 10 minutes to jot down some thoughts on a piece of paper or in your journal, to get some clarity around YOUR side of the package, YOUR passions, and YOUR unique skills and desires.


STEP TWO: Then Think About Your Target Market

Now you’re clear on why you desire to coach — and have noted your unique skills and talents, what you have to offer your ideal clients, and what lights you up….

Next we turn our attention to your clients.

Answer the following questions about your target market:

  • My Ideal Client Is:

  • She Is Motivated By:

  • His/Her Key Pain Points Are:

  • What Does She Believe Is The Cause Of Her Pain?

  • What Would Be Her Dream Outcome?

  • She Will Pay Anything For:

  • My Solution Is (Be Specific):

  • She Will Benefit From:


STEP THREE:  Now Bring You & Your Target Market Together

Looking in your journal over the notes on your target market and yourself as a coach, find the sweet spot between what you have to offer, and what your clients want to buy.

Really take some time looking over this and get creative and curious.

When it comes to selling and creating packages, there is something I see a LOT of coaches get stuck on...

And it is this: We as coaches know that our clients need to look “deeper” beyond what they “think” they're struggling with…  (So for example, we may know that their weight issues are related to emotional eating, low self-worth or lack of “primary foods”).

But our client’s don’t know that yet! They just want you to tell them that you can help them lose the weight. They want to know that you can help them move past their pain. They’re not that interested in the “how” at this stage. (Which is what lights YOU up).

This is why it is important to find that “sweet spot” between what YOU know they need (which they might not understand yet) — and where they're at right now.


Tip: Sell Them What They Want + Give Them What They Need

There's a well-known phrase in marketing and it cannot apply more strongly than here. “Sell them what they think they want and give them what they need.”

Selling them what they think they want comes first and foremost…then in your package you deliver them all that they will actually need, as you take them on the journey to healing.  

This is one area where a coach is going to often go wrong - because coaches love things like ‘primary foods’ and these more spiritual, soulful concepts that they've learned are super important - and they do not necessarily want to teach weight-loss.

But think about what the client is looking for!! You client wants the end result.  She is NOT coming from the same perspective you are.

Your client is looking for a practical solution to their pain-point. They're looking for the headache pill, the insomnia pill, the stress reliever, the weight-loss pill, the anxiety cure.


STEP FOUR: Pick your selling point

Next we need to do now what I call “finding that selling point.”   The selling point is the sweet spot between what they think they want, and what you know they need.

Really your ideal package is absolutely everything that you want to teach — and that you know they will need to reach their desired outcome — but it still needs sell them what they actually want.

So for example:  Your package might have a little bit on weight-loss, which is your main selling point.

But actually you're also going to help them see what's going on at work, or their relationships, or their exercise, or their mindfulness. All of that can go in your package — but the selling point would be weight-loss, if that's what your client really thinks they want.

You don't hide the rest of it, but the main piece that you are selling would be weight-loss. Or could also be stress management. It could be mindfulness. You need to be very specific on what's the ONE selling point of your package.

The piece that will sell, the piece that someone will see valuable and pay money for is a solution to their perceived pain point. I say “perceived” pain point. You might see there's something more going on — but we need to sell a solution to what the client thinks is the main issue.

Think of it was the WHAT you’re selling vs. the HOW you get your client there.  

You sell the WHAT and deliver the HOW.

DESIGN YOUR PURPOSEFUL PACKAGE


Step one: WRITE DOWN the details

Pull out your journal or a pen and paper, and jot down your answers to the following:

  • What type of program would excite you to offer your dream client? 1:1 coaching, group coaching, a self-study e-course?

  • How long would be enjoyable for you? 3 months, 6 weeks, 1 year, 6 months?

  • How long and what container would get the greatest benefit for your client? Would they get best results in 6 months?

Here's an example of these Qs in a real-life context...

Would you like to work in a six-month container, but actually your clients might only need three weeks to get the desired outcome for your clients? Do you not like commitment? You only want to a four-week package, but actually, if you're honest, the client needs eight weeks.  There's no right or wrong answer here. I just like to journal about it for this exercise.

  • How often might you need to meet for coaching sessions?

Again, you don't have to write three times a week or six times. Just journal about it. It might be fun if we met weekly, but there might be this pro and there might be this con. What about if it was bi-weekly? Start to explore these concepts and these questions.  

  • How long might each session be?  

Would you like to do 30-minute sessions because your clients are ultra busy… or actually do they need a longer 60-minute session to get more results?

Diving even deeper, what could you actually get done in that amount of time? Will the overall package that you're thinking about be enough time to get results?

Any thoughts that all go into this journaling exercise, anything around how you can design your package so it's really appealing to your ideal clients.

  • What's going to make them want it?

  • What makes them tick and what's going to excite them to buy a package?

  • What's going to make your package unique?

You are unique, and you don't need to worry about how you fit in (or stand out) amongst the other coaches out there, as long as you’re being yourself — but at the same time, it's great to feel that our package does have that something special or a little uniqueness to it. ;-)  Any thoughts you might have around that just journal them in this stage.

  • Is your package designed to help your clients to master one thing?

  • Or is it for you clients to get a high touch on a lot of little things?

If anything comes up as you're journaling on this exercise that you don't have answers for, make a little side note so that you can go out and ask some ideal clients.  If you’re not sure, ask people what they think! Never assume you know what your clients want. For example, you can ask them:

  • What would they be expecting if they worked with coach?

  • What time frame would they be most likely to buy?

  • What kind of accountability would they want?


Step TWO: create your program drafts

Remember, beauty. You really DO have power to help someone with a huge benefit with the skills and experiences that you've had in your life.

Now you get to now create your own ideal package and program that your dream client will love to receive and you will love to deliver.

Think through the following questions:

  • How often might you meet? Is it going to be weekly, bi-weekly, monthly even?

  • How long will each session be? 30 minutes, 45 minutes, 60 minutes?

  • What can you accomplish in each container of time and checking in, will this package really allow enough time to get results?

  • How can you design this package and split into these pieces of pie as such so that it's really going to be great for both you and the client?

  • What is that result or outcome worth to your client?

  • What makes this package unique?

(In a coaching package, more is not always better - it's just about finding the right fit for both you and the client to get the desired outcome…)

Figure out your program specifics.  

Now you can start to draft up your package and the specifics of those now.  

Picture breaking up your client’s journey into individual pieces, almost like a recipe to be released step-by-step — and map out the natural process of taking your client from (A) to (B).  

Experiment with what pricing truly feels right for you.

Map out what topics you could cover in each session. Then add any notes that you might write in here as well are along the lines of what you'd like the client to be doing as homework in-between sessions.


STEP THREE: GET FEEDBACK from ideal clients

At this stage, you should have 3 or 4 draft packages written up.  Keep running these past your ideal clients and ask what they think.

Do you think will they buy this? Is this actually something they would pay money for? Will they be interested and excited to join this program?

Don't be afraid to ASK— especially if you can find a few friends or colleagues who are potential ideal clients.   Don't ever ASSUME your ideal clients are going to buy the package, just ask them! Keep testing. Keep refining.

Never be afraid to look like a beginner or like you're not expert enough. This actually makes you more of an expert by being professional enough to test things out before going to far with this.

FINALISE YOUR PURPOSEFUL PACKAGE

Now is the time to decide:

  • Which package really lights you up?

  • Which one makes you feel like you would feel amazing to deliver it?

  • Which package resonates best with your ideal clients when you run it past them, and chat to them or talk to them about it?

Remember your package needs to offer a solution to a pain point for your ideal clients. Ultimately, they've got to WANT to buy it.  

Have you created a package that answers an important pain-point and delivers a solution, result or outcome? Are you clear on your selling point?

Then you are good to go.  

Tip: Let go of perfect!

Ultimately, I want to remind you that absolute clarity on this will only truly come when you get in the game.  

You can't wait on the sideline, waiting to get a perfect package because honestly, you need one right now that you're pretty confident is going to work, you'll enjoy, is going to get results for clients...

And the only way to find out is to actually get out there and sell it and start coaching that package. I guarantee you will refine it as you go.

Absolute clarity can only really come once you're in the game.

Which package are you going to use to get in the game & start supporting clients with?

You want to get really clear on the following points:

  • What are the benefits of your package?

  • What are the key results and outcomes?

  • How many sessions are included?

  • What are the session topics?

  • What is the cost or investment?

  • What payment plans are you going to offer?

Once you have this really tight little checklist of what your package is about, now you can use these exact words to carry over into your sales pages or marketing content, or even just for the words when you're talking with potential clients!! You'll be able to easily explain what you're doing and what you're selling.

You’ve now got a Purposeful Package that solves your target market's pain points and truly excites you to deliver!

Love,

Amanda xx

PS: Created your Purposeful Package, and ready to share it with the world? These are your perfect next reads... 

→ Should You Put Prices For Your Program On Your Website?
→ 
12 Top Tips for Getting Clients As A Health Coach

Want my custom-made Purposeful Packages Workbook?  Download it here: 
 

How to Get Your Clients to Renew Their Coaching Package

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Hey beauty!

It’s my first week back home on the Gold Coast after a beautiful European adventure with my family…

Followed by a transformative (on every level) Mastermind retreat with Richard Branson and some of my business soul-sisters in South Africa.

This morning I took my fav walk round Burleigh Heads to get grounded — I love that it’s like being in a forest while simultaneously being beachfront…  

And it felt sooo good to be in nature and dip my toes in the ocean after a MASSIVE three-day, multi-flight journey home from Cape Town. 💚 #neededit

Now, getting back to biz…

In today’s blog post, I wanted to share something I often talk about with my UPswing Mastermind students, once they’ve started booking clients.

And that is HOW to get your clients to renew.


This is an important thing to master in your biz, because:

  • It costs more to convert a new client than it does to convert an old one (6X more in fact!) — since you’ve already built that magic ‘know, like, trust factor’... ✨ 

  • Repeat clients can be priceless for your business — a 5% client retention rate equals 75% more profits (that’s huge!)...

  • And repeat clients send 50% more referrals your way than one-time ones. 😍

So click here to watch it now!


If you’re not sure how to invite coaching clients to renew without feeling awkward, and want to know how to best go about it - this one’s for you!

 
 

The small print:

Your client will ONLY renew if they know/love/trust you. So the FIRST thing to do is delight them with your coaching package, and build a rock-solid relationship…

Then comes the ‘ask’- which I cover in this video! 😘

Love,
Amanda xx


In the video I talk about my 7 Step Simple Sales Script that’ll help convert clients with confidence, heart and soul. Click the image below to download your FREE copy now.

 

Are you truly open to receiving $5k months? (the answer may surprise you…)

Are you truly open to receiving $5K a month

 

At a spirited urban retreat I attended last December here in Sydney, we did an exercise around receiving that turned into a major “aha” moment for me.

Basically, we had to allow our partner (a stranger) to give to us, in the form of a shoulder massage, and see how much we could fully trust that it was safe to receive.

It surprised me to find that I experienced some resistance during this process. I kept wondering when the time would be up, and feeling like I needed to give back in order to “deserve” this.

Let me tell you: I thought I had this receiving thing DOWN after the massive work I’ve done around Wealth Consciousness that helped me get to $5k months as a health coach… then to my current multiple 6-figure coaching biz.

Turns out, there are always more depths to explore! 

(If you’re struggling to meet your income goals right now, keep reading… You may have a block around receiving, and I want to help you bust right through it.)

But first, let’s get back to my “aha” moment.

I had been ready to take my business to the next level for quite some time, but it was feeling really hard and heavy whenever I thought about it.

I was stuck in this internal battle of knowing what I am supposed to be putting out into the world, but also feeling like I might burn out if I went for my bigger goals.

So instead, I let them fester away.

When I did this exercise, I realized I had a block around receiving (specifically around receiving the business support I really needed).

And I am not joking – it was literally 30 minutes later that I met the woman who has been supporting me to do this ever since!!!

So let me ask you... Are you able to 100% receive from others,  Jane?

Without guilt, and without feeling unworthy?

If you have blocks around receiving, then I guarantee this will impact your business. In fact, without being able to receive, it’s unlikely you’ll get far at all as a Health Coach.

(This isn’t meant to discourage you – but rather to encourage you to look deeply at your patterns around receiving, and do the work that will open the floodgates and allow everything you desire to show up.)

You are not meant to do this alone. And you don’t have to.

If you’re curious about receiving the support to get to YOUR next level in business, I’d love to help.

Doors for the UPswing Mastermind are closing soon.

Learn more and set up your no-obligation application call >>

Amanda xx

BTW – You CAN work these things out yourself – but you are going to save so much time and money when you allow yourself to be supported by a mentor and group. The power of a mastermind is in bringing so many different minds together on your business.I truly believe that Health Coaches can create a healthier world. But you’re not meant to do it alone.

 
 
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The honest way to find clients (not what you'll expect)

The honest way to find clients

 

Did you know that the number ONE question I get asked by new Health Coaches is, “Where will I find clients?”

I go into exactly this in-depth my new 6 Week eCourse - but really, my answer to the question is simple.

“Your clients are all around you.” 

They pop up in the strangest places; at the oddest times.

Here are a few stories from students of mine:

 

 

“I found my first client at the Apple Store – I’d just bought my new laptop and was at a class learning how to use it and there was one other person in the class. We got talking about health at the end, and kept in contact over the next few months, and then he became my first client.” – Aimee

 

 

“I had a friend request [on Facebook] from a classmate from high school. I accepted it but thought it was a bit unusual as she and I did not really know one another at all. It turns out she had heard of what I do from a mutual friend of mine so she sought me out. She messaged me about health coaching, watched all my videos and became a client!” – Amber

 

 

“I was celebrating my first speaking gig in a pub and the organisers had invited another female entrepreneur to meet me, we shared a bottle of Prosecco, chatted loads about our businesses, totally connected and she ended up being my client AND referring someone else to me!” – Jo

 

 

“My first client was my Airbnb cleaner! She listened to me coaching my brother as she vacuumed around me, and decided to sign herself up for a bloody good life!” – Andrea
 

I love hearing these stories! Why? Because the secret to getting clients is not 'where are they?' - the secret is actually in what to do when you come across them!

TRUTH BOMB: THERE IS NO LACK OF CLIENTS. Your clients are truly everywhere!

Potential clients do not walk around with signs on their heads that say 'I'm a client'. They do not hide in secret corners of society where you can't find them.

No - clients are just everyday people who BECOME clients, depending on the conversations you have with them.

And when you are armed with exactly what to say and do when these conversations arise, you too will feel confident on converting them to paying clients.

In my 6 Week UPswing Client Kickstart eCourse I go into this in more detail, giving you first-hand tips and strategies to finding your dream clients. And that’s just one of the 6 modules (not to mention the bonuses). Go here for all the details >>
 

The information I share in this eCourse – information that I wish I had when I was trying to work it all out for myself – has been put together in a way that makes it easy to incorporate into wherever you’re at on your journey as a Health Coach. And all material is downloadable, so you can work at your own pace, in your own time to start building your own thriving Health Coaching business.

I've made this information super accessible to you and I'd love to support you in if you are ready to take action.
 
With love
 
Amanda xx

I'd love you to share your own stories of where you have found clients in the comments below. 

 
 
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4 Incredibly Simple but Effective Strategies for Finding Clients as a Health Coach

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Finding clients is one of the biggest ‘hurdles’ new Health Coaches perceive they have to face. Note, I said, ‘perceive’. It is only a belief that it’s a hurdle that makes it seem so daunting.

In my Upswing Mastermind, I use the following key phrase:  THERE IS NO LACK OF CLIENTS

Your beliefs create your reality, so start believing that your clients are out there. Take action where you can, and follow my 4 Incredibly Simple but Effective Strategies for Finding Clients as a Health Coach.

Strategy 1: ASK FOR REFERRALS FROM YOUR NEAREST AND DEAREST

Family, friends, and colleagues are a good place to start to get referrals. 

Send a friendly email out letting them know what you’ve been up to and how meaningful your journey to becoming a Health Coach has been. 

Be open about how you’d like help with building up a client base. Ask them to send your way anyone they know who might benefit from what you have to offer. You’ll want to explain what it is that you help people achieve, for example, “Think of anyone you might know who is battling with his or her weight. I work especially well with those who feel they have tried everything and are ready to give up.”

In your email, mention that you are offering a complimentary exploratory session to anyone that your family, friends, and colleagues send your way. 

When people respond to your email or contact you directly, reply with questions about them and their challenges.

After a couple of back-and-forth messages, you can suggest that you have a conversation over the phone.

At this point, it’s a simple matter of scheduling a time for a phone call together where you can explore further what their desired outcome is and whether they’d like to work with you.

 

 

Strategy 2: REACH OUT TO PREVIOUS CLIENTS 

Who better to spread the word about how amazing you are at what you do than people whose lives you’ve changed?

You know what it feels like to recommend someone (your hairdresser, naturopath, massage therapist) to your friends, don’t you? You feel a sense of fulfilment at being able to support someone’s business.

And on the other side of that:  there’s nothing like having someone give you a solid recommendation for a health practitioner who has made an impact on their well-being.

Strategy 3: GET POSTING ON SOCIAL MEDIA

Use your list of friends and acquaintances on social media to spread the word about your Health Coaching.

Keep your post short and simple, like:

  • “If you want to experience the feeling of reaching your goal weight, message me here on Facebook.”

  • “Have you been putting off changes that will lead to your long-term health? Stop saying tomorrow and let’s talk today! Drop me a PM.”

And remember to include a compelling photo. Make it somehow related to the ultimate result you help people get, be it weight loss, muscle gain, radiant skin, enhanced fertility. 

When people respond to your social media post by sending you a private message, follow the same method as you did with your email to family, friends, and colleagues.  Message back about them and their challenges with a view to talking over the phone.

Strategy 4: NETWORK, NETWORK, NETWORK

We touched on networking groups in my blog post, “4 Ways to Identify Your Health Coaching Target Audience (aka Dream Clients)”, where I mentioned Meetup as a great place to find networking groups. 

Google local groups, Toastmasters or entrepreneur groups in your local area. Attend industry relevant events, or arrange an event yourself with other people who work in your industry. 

When networking, here are a few takeaways:

Answer the question: “What do you do?” without saying “I am”.

No one cares about the “label” you stick on yourself. (“I am a coach,” “I am a business consultant”). Replace “I am” with what you do – for example, “I help,” “I train,” “I mentor.”

With this in mind, the best way to respond to the question “What do you do?” is something like this:

For example, if I am networking with a group of busy corporate mums, I might say, “I help working mums who struggle to juggle work and their family to create quick, simple lunches for their kids, so they can be confident they are eating healthy foods, instead of choosing from the school canteen”

Every time you are asked this question, ask yourself, “What is the highest want of this specific market/group/person?” Then adapt your response accordingly.

If they ask for more info, don’t make it all about you.

What? But they’ve just asked for more information!? I know, but people really want to know that they’re heard, so turn things around to find out more about them, just like you would in your email to family, friends and colleagues (Strategy #1), and in your Social Media responses (Strategy #2). 

Instead of responding with details of how you do what you do, ask them more information about themselves. Think about a response like this:

“Well, let me find out more about you first. What’s going on in your business / health / exercise routine that makes you ask?”

They will usually open up in response to this kind of prompting. Avoid diving into the full sales conversation here. Just connect with them – empathize with them. Talk enough so that they start to see that you might be able to help them in some way.

Schedule a Conversation if things seem to be going well.

Once you establish a little rapport and connection with them and once you find out a bit of their situation, suggest the something like:

“You know, we should really set up a time to talk outside of here because I’ve got some ideas and resources that might really help you. Because we’re here to network and I imagine you want to connect with more people, too. So if you’re open to it, why don’t we set up a time to talk later on the phone?”

Pull out your calendar and lock in the call right then and there, or get their card and follow up in less than 24 hours to book the call.

I'd love to hear your effective strategies for finding clients as a health coach, or what you could have been done differently. 

If you would like to know more about how to attract your DREAM clients, read my blog post "4 Ways to Identify Your Health Coaching Target Market" HERE:  http://www.amandajdaley.com/blog/2015/9/6/4-ways-to-identify-your-health-coaching-target-audience

Amanda xo

 
 

3 Marketing Boosts for your Bank Balance and Business

3 Marketing boosts for your bank balance and business

 

Marketing is essential to any business, brand and service. Done well, marketing will be the pivotal link between you and your potential clients. In fact I will argue that if you don't learn to get your message SEEN by those who need it, you are doing them a disservice.

They can't magically know you exist if you don't first tell them.

No marketing = no clients = no healing.

With many, many options out there for marketing, advertising and promotion, what strategies should you focus on for the biggest bang for buck?

1. Engage, lead and educate

People are online for a reason – they want to engage. They also want to know about your product or service, so ensure you make it easy for them to find our more information about what you offer. This is relevant for current clients and also potential clients – the opportunity to cross sell is massive. For example, if you’re promoting a health coaching service, why not add content regarding the benefits of corporate wellbeing workshops? 

Educating your audience on the extra services you offer and the benefits to them, will increase your sales and you won’t miss an opportunity.

Has this post been helpful so far? Grab a FREE copy of my worksheet to practice the 3 marketing strategies for consistent cashflow as a health coach!

This is one of the most important tools of marketing – you MUST make it easy for clients to take you up on an offer. This may sound obvious but many businesses don’t do this effectively. What might be obvious to you on what people need to do, doesn’t mean it’s obvious to your potential clients! 

Clear clutter on your website or emails to avoid any possible confusion. How many times have you visited a website to purchase something only to get side-tracked by something else on the site, then you forget about what you were actually there for and the sale has been missed by that business! 

Review your marketing material, emails and website – are you making it obvious? Are you communicating clearly and specifically to a client what they need to do in order to buy your product or service?
 

 

3. Everyone loves a freebie

Bonuses are king in marketing – everyone loves something for free. This one action can significantly increase your sales proposition and boost your sales database.

Is there something extra you could offer your audience? An additional item that would increase the value of the sale for both the client and you?

For example, if you’re a personal trainer selling sessions on your website, maybe add a free downloadable exercise planner. Think about your audience and what they would love as an add on product to really make your sale unbeatable value.

Hey you! Don’t forget to grab a FREE copy of my worksheet to practice the 3 marketing strategies for consistent cashflow as a health coach!

I'd love to hear in the comments below what key marketing actions you choose to focus on in your business? Do you love marketing? Or still working to embrace it?

 
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Relationship Building 101

Relationship building 101
 

Building great business relationships is a key to every entrepreneurs success. Major corporations now employ Relationship Managers, and their sole job is to keep these clients loyal to the business - and with good reason - relationships are KEY!

If you want to have strong relationships with your clients, potential clients, collaborators and colleagues you are going to have to nurture and maintain them. 

The key thing to remember when building relationships is to make it about 'them' not 'you' in the first instance.

If you are reaching out to do a talk at a yoga studio for instance, you will want to build the relationship by letting the studio know what is in it for them - how you feel your talk could benefit their clients. Show you care, show you know what they are about and show you are looking to add value to their mission.

The same applies to relationships you build with colleagues.

Something that jumps out to me regularly is just how different people approach relationship building when contacting me. I get emails every day from other coaches who have seen what I'm doing online and want to know how I did something.

Some will start a conversation, genuinely want to get to know me, share how my work has impacted them or something they've taken notice of from my work and then ask if I'm open to helping them with something once rapport has been built.

The first makes me feel seen as a human who is working for a cause, makes me feel good knowing my work has made an impact and builds rapport and trust; from that place I 'want' to give back.

Others email or facebook message me with no introduction at all and dive straight into what they want...

Guess which one's get my time and energy in return?
 

 

Here’s my top tips for building strong relationships in your business:

1. Keep in touch with people

It sounds basic, but with the advent of social media, we’re starting to forget how to do it. If you don’t talk to someone for months, you’ll fall off their radar, or they may not immediately jump at the chance to help you when you finally reach out to them and ask. 

2. Keep note of whom you’ve met

It’s handy to keep record of who you have networked with and check in with them every so often. If they’re online contacts, keep your conversations going. If they’re colleagues or people with whom you’ve swapped business cards, send an email or make a call every month or so. Check in and say hello. If you tend to forget to make – or worse, return – calls or emails, use a task management system or calendar to remind you to call or write.

3. Build trust

Never take advantage of people as it’s the easiest way to ruin a relationship and build a weak reputation. The key to building trust is being honest and dependable, and you’ll see your relationships flourish. 

4. Network, network, network

Networking is the key to building successful relationships, and there are now hundreds of ways you can do so. Google local groups, Toastmasters, or try Meetup.com for entrepreneur groups in your city. There are literally hundreds! As long as you are engaging with other people, you are actively networking. Even if you aren’t much of a people person, you can put yourself out there a little bit so that you can make some great contacts. Remember to make sure you have the two vital ingredients to networking – an up to date business card and Linked In profile!

5. Work hard

People want to invest in someone who is going to provide results so when someone asks for something, go above and beyond to deliver. Hard work is always rewarded.

 

I'd love to hear in the comments below how you approach relationship building in your own business. 

 
 
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10 Traits New Millionaires Have In Common.

10 Traits Millionaires have in common

 

Recently I read an article on Lifehack that I found really inspiring, detailing the 10 traits new millionaires have in common.

The world’s idea of who and what a millionaire is has changed. When we conjure up an image of a very wealthy person, we are imagining less and less a stodgy old man sipping branding in a wing back armchair, and instead, more and more what we envision is a young, energetic entrepreneur. The internet has paved the way for anyone with a good idea and the ambition to see it through to become rich and it is increasingly common for the successful people among us to be young and driven.

I also read another article last week (I wish I could remember exactly where) that reflected what I teach in my UPSwing Mastermind too. That is, that the new understanding of wealth is more about freedom and values of health and personal truth - LIVING and BEING the woman you are meant to be -  than the old stereotypes we may have been bought up with.

So what do these millionaires we are getting so used to seeing have in common? They all share the following 10 traits.

 

 

1. They Act Fast

A sense of urgency lies at the heart of any millionaire. It isn’t enough to have a great idea, you need to have the will to act on it before anyone else has a chance. If Mark Zuckerberg had decided to sit on Facebook and develop it slowly over a few years instead of a few months, he would have been left in the dust. Instead he put his idea into action almost as soon as he formed it and the result has been massive success.

 

2. They Build Strong Teams

Even the people who seem to have built their empires on their own have had the help of a good team. It is usually the case that they built that team themselves. When Steve Jobs founded Apple he wasn’t alone, his partners gave him insight into the things he didn’t understand and allowed him to grow the business in all directions at once.

 

3. They Leverage Their Success

Success breeds success and young millionaires aren’t afraid to keep the ball rolling. When they see a good idea, they jump on it. It is no coincidence that Google now owns Youtube and countless other web applications that we can’t imagine the world without. The leaders of forward-thinking companies aren’t afraid to go beyond their own comfort zone and use the money they have to generate more money.

 

4. They Are Independent Thinkers

Founder and CEO of Alibaba, Jack Ma, held a meeting when he decided to start his company. He invited nearly two dozen friends to his home and asked them what they thought of his idea. All but one told him not to quit his day job. He chose to ignore them and pursue it anyway. He is now a billionaire. Not being afraid to stand alone is a common trait among the young and self-made wealthy.

 

5. They Think Big

Young millionaires dare to dream big. They see the possibilities that lie behind great ideas and aren’t overwhelmed by the scale of what they are chasing. The truly successful individuals take things one step at a time and work at what they can handle, but their eye is always on the larger goal.

 

6. They Follow Their Passion

Most people who achieve success early in life do it by following a path they care about and are interested in. Just because an idea is good, doesn’t mean it is inspiring. When Steve Jobs was trying to convince John Sculley to leave his comfortable job at Pepsi to come take over the business side of Apple, his sales pitch was “Do you want to spend the rest of your life selling sugar water, or do you want to come with me to change the world?” That is passion incarnate.

 

7. They Are Focused

When asked what makes Mark Zuckerberg such a great leader, Facebook employees time and time again reference his focus. Mark Zuckerberg’s goal is to connect the world in ways no one else has ever dared to imagine, and every decision he makes is unflinchingly taking him closer to that goal. Having a clear vision is a key to success for any young leader.

 

8. They Love Learning

Just because they are rich doesn’t mean they think they have all the answers. Millionaires in every field share a lifelong love of learning. They hold open meetings where they can get advice from people at every level of the organization because they understand that you never know where the next great idea will come from.

 

9. They Love Teaching

The best way to get better at what you do is to teach the tricks of the trade to someone else. Successful young people share their vision and teach their team members what they need to do to succeed. It not only makes everyone smarter, it builds camaraderie and gets everyone on the same page.

 

10. They Aren’t Afraid to Fail

Finally, and most importantly, millionaires aren’t afraid to fail. Bill Gates once said, “It’s fine to celebrate success but it is more important to heed the lessons of failure.” Keeping an open mind and being willing to learn from your mistakes is the only way to keep moving forward.

 
 
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Are You Too Nice To Start Making Money?

Are you too nice to start making money

 


This week’s Business Bites we’re focusing on when does being too nice impact on your business? There is a big difference between being too nice and being kind - people are kind and compassionate when they're confident and comfortable with who they are. Usually possessing a level of positive self-esteem, they're not overly preoccupied with how others see them.

An overly nice person often feels more insecure, and seek the approval and validation of others. This type of person tries to please others and thus an often be seen as a great friend but not a business entrepreneur. 

 

 

Mind Body Green recently posted a great article which dives into the issue many entrepreneurs face which I wanted to share with you. Often a subtle shift in the way we present ourselves can result in increased success. http://www.mindbodygreen.com/0-12778/hey-entrepreneurs-how-to-stop-being-too-nice-start-making-money.html

 
 

2-Steps to Super Productivity for Getting Sh&t Done

2 steps to super productivity for getting stuff done

 

I’ve dabbled in many different time management and productivity techniques over the last few years as an entrepreneur - self motivation is something I've wrestled with a lot if I don't have a strict deadline in place. I think it's a retaliation against years of a boss standing over me, timsheets to fill in and unnecessary 'emergency' deadlines causing stress in the corporate world - but as much as those things strangled my freedom at the time, I must say, they ensured I got sh&t done. Working for myself isn't always so easy...

It's not that I don't 'want' to work - I LOVE what I do - but it's more a matter of focus. When 100's of emails come in constantly all day everyday and there are multiple hats to juggle as an entrepreneur, it's all too easy to fall into the trap of being 'busy' but not really getting anything important done.

The Pomodoro Technique and Working Dates are two of many productivity techniques I've tried before with mixed success but when I decided to make 2015 the year I mastered working 'smarter not harder' these were the first techniques I pulled back out.

I've read a zillion times about working on the 'Important' tasks before the 'Urgent' tasks, but only recently did I make the decision to finally implement that advice for good. And I realised that my habits had to change in order to really Get SH&t Done without working around the clock.

 

 

Step 1: The Pomodoro Technique

The Pomodoro Technique is a time management/productivity theory whereby you set a timer for intervals of 25 minutes ‘on’ and 5 minutes ‘off’.

You can either use the standard timer on your phone, or there are dozens of free apps to download to keep your Pomodoro timing on track. (I use the iPhone App '30/30')

I have a pre-written list of 'important' tasks to do for the week and each time I sit down for a Pomodoro session I don't waste time reviewing my to-do list or coming up with a new one (sound familiar to anyone else) - nope, I just choose the next one on the list and DO IT!

It seriously amazes me how much I can get done in smaller and more focused bouts of time. Every single time I shock myself at how quick the tasks are to complete that I have put off forever, when I actually just sit down and do them - no distractions! 

Step 2: Accountability/ Working Dates

I add to the potency but adding my second step which is meeting a buddy for a work date each Wednesday afternoon so there is no cheating!

When Sam and I first started meeting for working dates we used to end up chatting for hours and getting no work down - so in came the Pomodoro technique to hold each other accountable. That’s double accountability - and guess what - it WORKS!

(Click here to read about some of my favourite cafes to work from >>)

At first it is quite funny to watch myself naturally try to avoid tasks by flicking to Facebook to reading my email, but with my accountability partner the guilt kicks in way too quickly and I settle down and get on with the task at hand.

(Case in point, half way through writing this blog post my clever ego decided it needed some raw cacao chocolate. If I was working alone at home I would have taken 'just a minute' to go get that... but with Sam sitting opposite me right now I catch myself and keep on writing)

Pomodoro Technique + Working Dates = SUPER Productivity

Most weeks I now find I get most of my 'working on my business' done on Wednesday afternoons alone - and the more I do this, the more I trust that I don't have to 'push' the rest of the week as long as I turn up and take action on Wednesdays.

And the last few weeks we have added a twist by also meeting on a Friday afternoon for a cheeky Pomodoro session followed by an end-of-week celebratory drink.

Since implementing this powerful combo I am getting so much more done is way less time. My husband actually looked confused at first when he started arriving home and I was off my computer before 5.30pm.

Because the truth is when we just DO the tasks at hand we really can choose to stop creating ‘business’ in our business. We can close the office door at 5.30pm and walk away - there really isn't any need to be on email/facebook/instagram all night long justifying that it is 'work'...

Implementing the 'Important' tasks in your business is the key to working smarter not harder. Operative word = IMPLEMENTING.

And hey, because I am now dedicated to the these 2 'implementation' steps you get a new blog post today that otherwise would have got lost amidst 'urgent' emails and endless to-do lists. That's a much more joyful and beneficial use of my time and energy.

Let me know in the comments below your top productivity tips for Getting Sh&t Done!

 
 
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