Do you feel like no one is listening when you are looking for health coaching clients?
Like no one really ‘wants’ what you are offering?
Like people go cross-eyed when you tell them you’re a ‘health coach’
And if you are really, really honest, the only people you are really talking to are your family anyway….
Where are those masses of ‘raving fans’ you’ve heard other coaches brag about?
What makes them so special?
Arrg, seriously, I remember feeling this exact way when I started out in my health coaching business.
Friends made it look easy to have a zillion online followers and preaching the mantra ‘the money’s in the list’
Honestly, I didn’t even know what a ‘list’ was….
But once I understood the concept and power of a having a list of people who signed up to get a regular newsletter from me (aka ‘my loyal list’) I truly was blown away.
You see, building my own following of people who had ASKED to hear about my health coaching services – who were actually INTERESTED – was a game changer.
Talking about health coaching to someone who is NOT interested in the first place is equivalent to flogging a dead horse – a HUGE waste of time and energy – and the biggest self-esteem crusher ever!
The good news is that building a loyal list is not an elusive popularity game only available to those health coaches who are models or celebs.
Nope, a solid list building strategy is an online marketing foundation – it’s a series of steps, which (if followed) will build a loyal following quick smart.
I’m truly grateful that I grasped this concept reasonably early in my coaching career and have built a large following of people I can communicate with every week.
(Side note, I’ve heard 3 people in the last week claim that not building their list from day one of their business is their biggest regret)
BUT here’s the key concept I want you to remember.
I want you to think of the people on your new list as ‘friends’ – real friends.
Your friends don’t want to be sold to constantly – they want to chat with you about topics of mutual interest.
Giving massive value in your newsletters (once you build a list) is KEY.
I’d love to talk about ‘giving’ more in another email, but for now, let’s pull back.
I’ve created a new How-To video, which demonstrates my secret tool for building a loyal list of people who genuinely want to hear from you.
This is your last ‘One Thing’ to take action on in Action April.
Before you watch the training, here are the basic steps to building your loyal list of followers.
1. KNOW your target market (you gotta know who you are talking to and what they are struggling with)
2. Create an awesome ‘massive value giving’ quick-fix solution to one of their problems (a pdf guide, an ebook or a video perhaps)
3. Create a leadpage to advertise this freebie and collect their email address in exchange
4. Email them regularly with more massive value-giving content
5. Once the relationship is formed, you can also start offering your paid services
The beauty of this formula is that by creating a massive value freebie for a painpoint that you KNOW your ideal client has, then you will only attract those who WANT that information and therefore WANT to hear from you regularly.
They are MUCH more likely to become a paying client too!