health coaching target market

How to (FINALLY) Choose Your Target Market

How to finally choose your target market
 

Being able to identify your Target Market is one of the KEYS to building a successful Health Coaching business.

And it makes a world of difference to your sales when you truly know WHO you are talking to, and who you are creating your Health Coaching services for.

BUT this topic is often misunderstood (and maybe over-complicated!).  

So in this video I get suuuuper personal, sharing my own rollercoaster health journey, and an anxiety attack I had earlier this year — all to make the topic of target market a little clearer.


Watch it now to learn:

  • The KEY things you DO need to know about your target market… 🤓

  • On the flip side - what you DON’T need to know about your target market! (This is where I see a lot of people over-thinking, wasting time, and getting stuck…) 🤯

  • How to FINALLY feel confident choosing yours… 😍

  • Plus, have apeek behind the scenes of an UPswing Mastermind Coaching Call! 🤭

 
 

Love,

Amanda xx

PS: Be sure to download my free ‘Find Your Profitable Target Market’ workbook before you go, to get crystal clear on yours! Click the image below to grab your copy.

 
 
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How to Build a Loyal List of Raving Fans (using LeadPages)

How to build a list of raving fans

Do you feel like no one is listening when you are looking for health coaching clients?

Like no one really ‘wants’ what you are offering?

Like people go cross-eyed when you tell them you’re a ‘health coach’

And if you are really, really honest, the only people you are really talking to are your family anyway….

Where are those masses of ‘raving fans’ you’ve heard other coaches brag about?

What makes them so special?

Arrg, seriously, I remember feeling this exact way when I started out in my health coaching business.

Friends made it look easy to have a zillion online followers and preaching the mantra ‘the money’s in the list’

Honestly, I didn’t even know what a ‘list’ was….

But once I understood the concept and power of a having a list of people who signed up to get a regular newsletter from me (aka ‘my loyal list’) I truly was blown away.

You see, building my own following of people who had ASKED to hear about my health coaching services – who were actually INTERESTED – was a game changer.

Talking about health coaching to someone who is NOT interested in the first place is equivalent to flogging a dead horse – a HUGE waste of time and energy – and the biggest self-esteem crusher ever!

The good news is that building a loyal list is not an elusive popularity game only available to those health coaches who are models or celebs.

Nope, a solid list building strategy is an online marketing foundation – it’s a series of steps, which (if followed) will build a loyal following quick smart.

I’m truly grateful that I grasped this concept reasonably early in my coaching career and have built a large following of people I can communicate with every week.

(Side note, I’ve heard 3 people in the last week claim that not building their list from day one of their business is their biggest regret)

BUT here’s the key concept I want you to remember.

I want you to think of the people on your new list as ‘friends’ – real friends.

Your friends don’t want to be sold to constantly – they want to chat with you about topics of mutual interest.

Giving massive value in your newsletters (once you build a list) is KEY.

I’d love to talk about ‘giving’ more in another email, but for now, let’s pull back.

I’ve created a new How-To video, which demonstrates my secret tool for building a loyal list of people who genuinely want to hear from you.

This is your last ‘One Thing’ to take action on in Action April.

Before you watch the training, here are the basic steps to building your loyal list of followers.

1.   KNOW your target market (you gotta know who you are talking to and what they are struggling with)

2.   Create an awesome ‘massive value giving’ quick-fix solution to one of their problems (a pdf guide, an ebook or a video perhaps)

3.   Create a leadpage to advertise this freebie and collect their email address in exchange

4.   Email them regularly with more massive value-giving content

5.   Once the relationship is formed, you can also start offering your paid services

The beauty of this formula is that by creating a massive value freebie for a painpoint that you KNOW your ideal client has, then you will only attract those who WANT that information and therefore WANT to hear from you regularly.

They are MUCH more likely to become a paying client too!

 

 

If you have any questions on this formula, pop on over to my Healthy Wealthy Society facebook group and ask away>>

In the meantime, here is your ‘How-To’ training for making the leadpage which captures the attention of your ideal client and then captures their email address in the process.

Enjoy building your loyal list

Amanda x

Resources: Leadpages

 

 
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Are YOU my next Success Story?

Are you my next success story

 

By now you would no doubt know that the doors to the UPswing Mastermind are open for application.

If you're a Health Coach wanting to turn your hobby into a thriving business, then this is where you want to be.

So what is UPswing Mastermind all about?

6 months of powerful business training, coaching, group accountability, networking and support… designed to help you step into the successful, feminine businesswoman you know you are capable of being – while changing more lives than ever before.

This step-by-step curriculum was designed exclusively for Health Coaches, guiding you through exactly what it takes to get consistent clients and build a thriving Health Coaching business.

But don’t just take my word for it!

Dozens of women from around the world have gone through this program, and their powerful stories speak for themselves…

Click here to get a sneak peek at some of their INSPIRING stories >>

 

 

Good stuff, right?

Here’s the thing: I want YOUR Success Story to be on this page at this time next year…

I am 100% committed to getting you results, but it’s up to you to take the first step.

Is 2016 your year to finally leave your corporate job, have the freedom to travel or spend more time at home with your kids?

You've dreamt about it and talked about it... Now it's time to UPswing and do it!

Applications are open now for a limited time. Don't miss out.

I'd love to see you in our group!  

Amanda x

 

How Important is Target Market really?

How important is your target market
 

Target Market work is one of the essentials I cover in my UPswing Mastermind Program. In fact, it’s where we start off.

Every decision you make in your business relies on the intimate knowledge of WHO YOU WANT TO SERVE – knowing who they are, what they love, what keeps them up at night, what they’re eating, reading, watching.

Andrea came into the Upswing Mastermind with her Health Coaching hat on after recently graduating from IIN Health Coaching School. She had 2 clients, but says she just didn’t know what she was doing. She had put in work to launch her website, but hadn’t spent a great deal of time defining her Target Market.  “I was just making it up,” tells Andrea. “When magical things didn’t happen after my website launch I was pretty confused as to what the next step was.

 

TARGET MARKET WORK IS ESSENTIAL

Most people think that having a pretty website and blog is going to bring money. It’s a valid assumption, because there are others out there who seem to be doing really well and they have all the website bells and whistles. Knowing your Target Market is what brings money. Knowing who to talk to and where to find them is what creates leads and, in turn, conversions to paying clients.

For the first half of the Mastermind we focus on Target Market. We explore ourselves and our own healing and growth journeys, our own pain points, and we identify what we know we can bring to the world to transform others’ lives.  Andrea’s lightbulb moment came after a laser call with me. “It took only 5 minutes and it turned EVERYTHING,” she says. “Amanda asked me what I was coaching my two clients on and I said, well actually…Mindfulness.

Amanda said to me, ‘Could you be a Mindfulness Coach?’ The lightbulbs went off everywhere! It changed everything. I suddenly knew what I was doing.

 

two girls smiling

 


KNOWING YOUR TARGET MARKET OPENS EVERYTHING UP

Three months into the Mastermind, guest mentors came and talked about writing copy.  I wrote a program called Bloody Good Life 101, and that’s when I started to get clients.

Andrea had hit the nail on the head. She’d identified that her Target Market wanted a ‘bloody good life’ above anything else. With this knowledge she was able to put together a powerful program that spoke to her Dream Clients.

Knowing their language and their desires gave her the material for her program. Knowing, too, how to package coaching up as something her Target Market could tangibly understand and want to buy, made all the difference. Before the Mastermind, Andrea felt she was telling people, “I’ll coach you on some stuff”, instead of having a definitive outline and solid plan to tell people about when she was marketing herself.

SLOWLY, SLOWLY…

It started slowly,” tells Andrea. “When I first launched the program I got two clients - both millionaires and over 30 - and I was like ‘Yay, look at me…’ and then ‘Shiiiit, I have to coach them!

Having the package really helped because it made me look like I knew what I was doing.

Once Andrea had clarified her Target Market and created her first package she began to get more clear on her prices and started to raise them.

The more clients she coached, the more confident she became and the more material she was able to write from the questions clients came with and the breakthroughs they were having.

Things started to scale up, and after a few months and putting into place the marketing strategies she learned in the Mastermind, she was fully booked.

I made $8k last month,” says Andrea, 8 months after starting the Mastermind. “I’ve quit my part time job and I’m going to live in Bali. And I’m not actually charging high rates. My rates are very reasonable.

At the time of interviewing Andrea she had 28 clients. That’s 28 people were out there wanting Andrea’s Mindfulness work – just to think that before she didn’t know how to communicate that (or who to communicate it to).

Andrea agrees: “I learnt to communicate in the words that my clients were using. I had had all these ideas of what my clients needed, but I was wrong.”

And Target Market research doesn’t stop as soon as we’ve booked a bunch of clients. We ask them and get their feedback while we work with them. Through listening to them in their discovery sessions we know what they’re looking for and then discover another layer of what they need. 

Target Market is a pivotal part of your foundations for your coaching business and is covered in-depth in my UPswing Mastermind which starts again early 2016.

For advanced details, click here >>