grow your health coaching business

Nail Your Niche: The Definitive Guide To Finding Your Target Market For Health Coaches + Wellpreneurs


Hey healthy ladies!

In this deep-dive blog post I’m going to walk you through EXACTLY what to do to get crystal clear on your target market as a new health coach.

So, let me walk you through my step-by-step process for doing just that!


INTRODUCTION: Why do I need a target market?

Businesses that don’t have a clear target market often have trouble attracting and converting clients; take longer to be seen as leaders in their field; and struggle to grow their email lists and income.

Here’s what knowing your target market can do for you:

  • Get higher engagement and create raving fans of your work

  • Build your authority, expert status and credibility

  • Help you grow your audience of ideal clients and prospects

  • Positively impact more people’s lives, and in bigger more impactful ways

  • Give you confidence and clarity in your coaching and content

Yes. ALL of that. Kind of amazing, right?! 😉

That is why target market is (in my eyes) the #1 KEY in business.

You simply MUST know who you are talking to in your communications and in your marketing. If you try to speak to everybody, you are speaking to nobody.

The more you understand and speak directly to your ideal client, the deeper the connection and trust that will develop naturally between you and them. (Which is important, because people buy from those they know, like and trust.)

However, many new health coaches struggle with this key piece.

So, to help you all out, I’ve put together this ULTIMATE guide to help you get clear on your target market — so that you can start attracting new clients as soon as possible!

✨ Some of these steps are simple.
✨ Some of these steps are straight up FUN.
✨Some of these steps require a little more time, thought and reflection.

But they will all provide you with the clarity you’re looking for.


What is target market, EXACTLY?

Target market is essentially: “Who would you most love to work with in your coaching business? Who are you meant to serve?”  

(Other words that describe the same thing are ‘niche’ and ‘ideal client’.)

Understand that your target market will evolve!

You need to choose a target market for ‘right now’ to be able to start building your business.  

Then the more clients you work with, and the more you build your business, the more clarity you will get!  You may find: ‘Oh I see more of THIS type of person coming to me for help’... or ‘THIS is the topic I’m enjoying coaching on the most’.  

And that is completely fine!

In fact, it is exactly how it is supposed to unfold.  

You will always be refining your target market… getting to know your ideal client better… honing your niche and your zone of genius… alllll the way through your coaching career!

But the most important thing is to choose one for NOW and get in the game. 🙂

People often panic when having to choose a target market, because they worry they will be excluding other groups.  

Well, the beauty of target market is that you can speak to one person - one specific target market - and trust that whoever shows up is probably perfect anyway.

After all, they have been attracted to working with you for some reason, and will be resonating with your message, your energy, your marketing, or your program.

Now that you understand what target market it, that it’s always evolving, and why it’s important, let’s start figuring out yours, shall we? 
 

HOW TO FIND YOUR TARGET MARKET



1. Uncover the clues to your target market that lie in your past

People can REALLY overthink target market. So at this point I would like to ask you a question that will make it super simple:  

“What if your life has already set you up for who you are meant to serve?”

Because the truth is, your past usually holds the biggest clues to your target market. I really believe that everybody has been called to be a coach for a reason.  And everything in your life to date has been perfectly designed for this moment where you’re ready to become coach.

Your passions and your life so far hold the clues to who you’re meant to serve.

We’ve all lived unique lives, and very often teach what we need to learn, or what we’ve already learned.  


2. Create a Timeline of Your Life

Pull out your paper and pen again. Let’s see if there’s any truth in the idea that your life might have been setting you up to serve others in a specific way.

I want you to start thinking about the major, obvious lessons you’ve learned in your life.

Just start mapping these out. You might want to write them on a page; you literally might want to write them on a timeline. You could even number the years, if you like. Whatever age you are now, or 0 to 10, 10 to 20, or 20 to 30.

Along this timeline, start jotting down a whole lot of thoughts.  

Let’s start with your childhood…

  • What was your family dynamic growing up?

  • What was your health like? Were you healthy? Were you unhealthy? What kind of foods did you eat? What kind of lifestyle?

  • What kind of family did you grow up in? What were the relationships? Who were your parents? Did you grow up with foster parents, grandparents? What were they like? What was the family like?

  • What challenges did you face as a child?

Now start to fill up certain areas on your timeline beyond childhood now…

  • What were your biggest failures or frustrations in life? What were the hardest times?

  • Were there family issues – either your own or your parents’ - with marriage or divorce or death or birth?

  • What about friendships or colleagues? Anything great that stands out? Anything painful that stands out?

  • Have you travelled anywhere? Pop in your travels on your timeline, and any big things that come to you about those travel times – travel is always such a teacher.

Now let’s look at your wins:

  • What are the big wins in your life, or big successes? What are you most proud of?

  • You can come back and fill this in in even more detail, and fill in 10 things you’re really proud of.

  • Are there some celebrations in life that stand out — or are there some things that never did get celebrated, which perhaps you should have celebrated?

  • Write down some things you could have celebrated, or would have loved to have been celebrated – or even acknowledged – for.

Now let’s think about “support”:

  • In what areas have you supported others in this timeline?

  • When have others come to you for advice?

  • When have others seeked support from you?

  • And what about the other way round? When have you needed support for others? When have you sought guidance from others? When have you needed advice or needed to lean on someone else to get through a hard time?

Now bring you into today – at the end of the timeline:

  • Where do you live? What do you love about where you live? Are there any frustrations about where you live?

  • Are there any current lessons you’re going through or recent lessons you’ve been through?

  • What are some truths in your life you now know for sure because of what you’ve through? What makes you so unique because of this journey you’ve been through?

  • Are there areas in your life that people always relate to you on or always ask you about? Are there things that you feel in your life are normal — or things you feel are abnormal?

Take some time, once you’ve finished reading this blog post, to really build out this picture BIG…  and acknowledge to yourself how your life has set you up for a special set of skills that no other coach could ever have. 😉
 

3. Take “Visual Snapshots” along this timeline…

Next, from this big timeline of your life, we’re going to do a fun but powerful visualisation exercise designed to give you even more clarity on your target market.

It’s called a “snapshot” visualisation exercise.  

So as you take in everything on that timeline, soak up what an amazing, full, unique life you’ve had. All the things you’ve overcome, all the things you’ve done in your life…  your power, your strength, and your human weaknesses too.

Then I want you to bring into mind the area that you feel called to coach on.  Whether its weight loss, body image, digestive issues, gut health, romantic relationships...  

You don’t need to have a perfect answer at this stage.

Now I want you to scan from the beginning of that timeline — from when you were young — right up till now, and take a visual “snapshot” of the circumstances along that timeline where you were dealing with issues that you’d like to coach on.  

So let’s say, for example, weight loss…  

You scan through the timeline, and see maybe at 4 years old you remember your mum telling you something about weight. And then you remember as a teenager struggling with an eating disorder, for example. In your 20’s you remember trying a whole lot of juice cleanses.

Just go along the timeline and take some “snapshots” of anything that’s relevant to the area you want to coach on. Mark them on your timeline.

And when you’ve done that, I now want you to take some more specific snapshots around this area that you’d like to coach on.

I want you to put some markers on your timeline, and take some visual “snapshots” at these exact times…

First of all go back 6 months ago and just take a snapshot and see if there’s anything going on for you in your life at that time around this issue (whatever it is you’re wanting to coach on).

Then go back one year ago and take a snapshot there. Just take a still shot of what was going on for you in your life at that time around that issue.

Now scan back and take a photo around the 2 to 5 year mark. Was there anything major or significant going on for you at that stage around that issue; around the area you’d like to coach on?

And then go right back 5 to 10 years ago and just check – were there any significant moments there that would be good to take a snapshot of around this area?
 

4. Get clear on your pain-points and desires at those times...

Choose 1, 2 or 3 snapshots from that timeline that really stand out to you as pivotal times in your life.  And then jot down a few answers around those times using the following prompts.

During those pivotal times in your life: What were you struggling with?

Write a little bit specifically about your story, around your health, or whatever area you’d like to coach on. What was going on for you at that particular time that stands out for you?

Just write a few little notes to jog your memory so you’ve got it. What were you struggling with? What were you focusing on or obsessing over?

These are the PAIN-POINTS of your target market.

(This is going to be SO useful in your business, as it can get you into the mind of your target market, which will be invaluable when creating your coaching package).

I want you to write what was the biggest struggle at that stage.

And then reflect on:

  • What were you looking for?

  • What would you have loved to be free from?

  • What would you have loved to find an answer to?

These are the DESIRES of your target market.

Whether or not you did find them, or in hindsight it’s more a case of: ‘I wish I could have found this product or service, that would have been so helpful!!’ - think about what you have loved to have bought if it could have solved the problem you were struggling with.  

And consider whether - IF you could have found a solution to what you were actually in pain on:

  • What would you have been willing to pay for if it made your pain go away?

  • What services would you have loved to buy if they would solve your problem?

You may want to repeat that if you had more than one area on your timeline that really stood out.   
 

5. Which version of you is your target market?

Your target market is most likely a YOU at a different stage in your life — someone who is where you once were, whether it’s 6 months ago, two years ago, 10 years ago.

I have certainly been the target market of both my first AND second coaching businesses!

That is why I can speak to them in a way that connects and resonates so deeply.

I have been in their shoes, and faced the same challenges and struggles. I know them, because I WAS them. And I’m passionate about these topics I coach on, because they interest me! 💗 

So, if you could choose ONE time from your timeline when you felt maybe that could be your target market, I want you to go deeper and think:  “Could I actually help that person?”

Be honest. If you can’t, you can’t.

But have a think about that person. And then give her a name. Make her REAL.  Maybe it’s helpful for you to realise that it’s probably someone out there called, say Shailene, who’s also struggling with this issue, just like you were.

I want you to identify with her, feel for her, and let your heart go out to her.

Can you help her heal?

For many of us, our target market isn’t some abstract person. Our target market is in fact a version of US.  For 90% of people, this is the truth.


A REMINDER: TAKE IMPERFECT ACTION, ALWAYS!

I want to wrap up this blog post by reminding you that target market doesn’t drop in overnight.   It’s a little bit of “chicken and egg” situation - the more you work with people, the more clear your target market will become.  

But you DO need to choose a target market for “right now.”  One to get started with.

People often sit on the sidelines because they don’t know their target market — and target market is only really going to come 100% CLEAR once you put yourself out there and start coaching.

So we really want you to take imperfect action and be willing to explore some options.

Even if it doesn’t yet feel ‘perfect’, decide on ONE ideal client that you think at this stage you would like to work with — so you can move forwards with that one and see how it flows.  From there you can refine, and fine-tune your target market.

That is how it is supposed to work.

Like this post? Working on your Target Market? You might also love these:

Any questions? Ask away in the comments…

Love,
Amanda xx

Download my free fill-in-the-gap guide to finding your profitable target market... 
 

Create a Purposeful Package That Sells + Gets Results: The Ultimate Guide for Health Coaches & Wellpreneurs!

Hey there healthy lady!

In this in-depth blog post I’m going to walk you through - top to bottom - how to create your very own unique ‘Purposeful Package’ that sells like gluten-free hotcakes and gets massive results for your clients.   

First up, I’m going to explain WHY it’s so important to sell coaching in a Purposeful Package format - especially if you want to make a consistent and significant income as a coach.

Then I’m going to walk you through what to do - step-by-step - to craft one STRONG signature program that you know your ideal client wants to buy, and that you feel confident and excited about delivering.

This is a process, and you’re going to have to do a little work to complete it - so take out a journal, a notebook, and set aside some time to action the steps.

THE BASICS OF PURPOSEFUL PACKAGES


Why sell packages instead of single coaching sessions?

Many health and wellness professionals - including counsellors, acupuncturists, nutritionists, homeopaths, personal trainers, etc. - work in single sessions, where you'll pay say $100 for an hour session, and schedule a follow-up if needed.

As a health coach - or any wellness entrepreneur - this is NOT an approach I recommend.

Instead, you will want to focus on creating a package of sessions that sells an outcome or result, as opposed to simply trading time for dollars.

This not only works better for YOU - it works much better for your clients, because:

  • Your clients will accomplish much more in a purposeful package than in unstructured single sessions…

  • You will get a higher level of commitment and financial security when people buy a package of sessions vs. the occasional single session…

  • You will know what outcome your clients can expect to achieve from working with you, making it much easier to “sell” coaching and promote your services…

  • Your clients will get better results as they are not just paying for 1 hour of your time, they are paying for support, accountability…the whole shebang....


What is a ‘Purposeful’ Package?

Now that you understand the benefits of selling in packages, let’s get clear on the importance of creating PURPOSEFUL packages.

A Purposeful Package is one created to generate a specific result or outcome for your ideal client.

You will design your Purposeful Package with the OUTCOME in mind — knowing that a dream result could never come from one-off coaching.

This might be a 6-week package, a 90-day package, or even a 6-month package!  We're going to throw out any preconceived “formula” that your coaching training might have given you, dictating that your coaching has to be this long or this short.

Instead, we're going to design what YOUR ideal client needs in order to get the best outcome or result.  


REMEMBER:

  • You’re no longer selling single sessions. You're now selling a specific outcome.

  • You're no longer selling “health coaching”. You're now selling a specific outcome.

For example: Your package might help someone fit into their wedding dress.... It might help someone overcome insomnia…. It might help someone increase their social media following, heal their skin and digestive issues, learn meditation, or lose weight.

We all know that you can absolutely get WONDERFUL results from health coaching, but a single session is never going to cut it.

And trying to sell single sessions (that won’t get massive results for your clients) is going to leave you feeling stressed, unconfident, and unable to market your services.

You need to put on your expert hat, and you need to assertively say, "It's going to take a purposeful package to get the premium result that you desire here."

Let your prospects know that, "As a health coach, I'm going to be by your side. This is a journey. There's accountability. There’s support. That is what makes this special."

We need to think in this way of a Purposeful Package vs. the old thinking of selling one single session. And we need to get a client actually committed to the journey.

For every coach and target market, that journey will be different — there will be something unique in the way it is packaged up so the client will get the best result.

WHAT ARE YOU SELLING?

To figure our what you are selling, you need to know who you are (and what lights you up), who you are here to serve, what you can offer - THEN find your 'selling point'... 

STEP ONE: START WITH YOU

When you design your Purposeful Package, it’s essential that you're not forgetting you — and bringing in the things that you want to do, teach and share into the package.

This enables you to use your talents, passions and unique skills, and it's going to light you up to work with your ideal clients - making it far easier to sell your services, and enjoyable to offer them!

Jot down answers to the following questions:

  • Why do you desire to coach people?

  • Why do you want this type of business?

  • What do you secretly dream of in life?

  • What do you value? Do you have core values?

  • What do you believe about health/food/fitness? (ie: the area you want to coach on)

  • What skills and talents have you developed over the years?

  • What do you have to offer that will be of benefit to your dream client?

Take 10 minutes to jot down some thoughts on a piece of paper or in your journal, to get some clarity around YOUR side of the package, YOUR passions, and YOUR unique skills and desires.


STEP TWO: Then Think About Your Target Market

Now you’re clear on why you desire to coach — and have noted your unique skills and talents, what you have to offer your ideal clients, and what lights you up….

Next we turn our attention to your clients.

Answer the following questions about your target market:

  • My Ideal Client Is:

  • She Is Motivated By:

  • His/Her Key Pain Points Are:

  • What Does She Believe Is The Cause Of Her Pain?

  • What Would Be Her Dream Outcome?

  • She Will Pay Anything For:

  • My Solution Is (Be Specific):

  • She Will Benefit From:


STEP THREE:  Now Bring You & Your Target Market Together

Looking in your journal over the notes on your target market and yourself as a coach, find the sweet spot between what you have to offer, and what your clients want to buy.

Really take some time looking over this and get creative and curious.

When it comes to selling and creating packages, there is something I see a LOT of coaches get stuck on...

And it is this: We as coaches know that our clients need to look “deeper” beyond what they “think” they're struggling with…  (So for example, we may know that their weight issues are related to emotional eating, low self-worth or lack of “primary foods”).

But our client’s don’t know that yet! They just want you to tell them that you can help them lose the weight. They want to know that you can help them move past their pain. They’re not that interested in the “how” at this stage. (Which is what lights YOU up).

This is why it is important to find that “sweet spot” between what YOU know they need (which they might not understand yet) — and where they're at right now.


Tip: Sell Them What They Want + Give Them What They Need

There's a well-known phrase in marketing and it cannot apply more strongly than here. “Sell them what they think they want and give them what they need.”

Selling them what they think they want comes first and foremost…then in your package you deliver them all that they will actually need, as you take them on the journey to healing.  

This is one area where a coach is going to often go wrong - because coaches love things like ‘primary foods’ and these more spiritual, soulful concepts that they've learned are super important - and they do not necessarily want to teach weight-loss.

But think about what the client is looking for!! You client wants the end result.  She is NOT coming from the same perspective you are.

Your client is looking for a practical solution to their pain-point. They're looking for the headache pill, the insomnia pill, the stress reliever, the weight-loss pill, the anxiety cure.


STEP FOUR: Pick your selling point

Next we need to do now what I call “finding that selling point.”   The selling point is the sweet spot between what they think they want, and what you know they need.

Really your ideal package is absolutely everything that you want to teach — and that you know they will need to reach their desired outcome — but it still needs sell them what they actually want.

So for example:  Your package might have a little bit on weight-loss, which is your main selling point.

But actually you're also going to help them see what's going on at work, or their relationships, or their exercise, or their mindfulness. All of that can go in your package — but the selling point would be weight-loss, if that's what your client really thinks they want.

You don't hide the rest of it, but the main piece that you are selling would be weight-loss. Or could also be stress management. It could be mindfulness. You need to be very specific on what's the ONE selling point of your package.

The piece that will sell, the piece that someone will see valuable and pay money for is a solution to their perceived pain point. I say “perceived” pain point. You might see there's something more going on — but we need to sell a solution to what the client thinks is the main issue.

Think of it was the WHAT you’re selling vs. the HOW you get your client there.  

You sell the WHAT and deliver the HOW.

DESIGN YOUR PURPOSEFUL PACKAGE


Step one: WRITE DOWN the details

Pull out your journal or a pen and paper, and jot down your answers to the following:

  • What type of program would excite you to offer your dream client? 1:1 coaching, group coaching, a self-study e-course?

  • How long would be enjoyable for you? 3 months, 6 weeks, 1 year, 6 months?

  • How long and what container would get the greatest benefit for your client? Would they get best results in 6 months?

Here's an example of these Qs in a real-life context...

Would you like to work in a six-month container, but actually your clients might only need three weeks to get the desired outcome for your clients? Do you not like commitment? You only want to a four-week package, but actually, if you're honest, the client needs eight weeks.  There's no right or wrong answer here. I just like to journal about it for this exercise.

  • How often might you need to meet for coaching sessions?

Again, you don't have to write three times a week or six times. Just journal about it. It might be fun if we met weekly, but there might be this pro and there might be this con. What about if it was bi-weekly? Start to explore these concepts and these questions.  

  • How long might each session be?  

Would you like to do 30-minute sessions because your clients are ultra busy… or actually do they need a longer 60-minute session to get more results?

Diving even deeper, what could you actually get done in that amount of time? Will the overall package that you're thinking about be enough time to get results?

Any thoughts that all go into this journaling exercise, anything around how you can design your package so it's really appealing to your ideal clients.

  • What's going to make them want it?

  • What makes them tick and what's going to excite them to buy a package?

  • What's going to make your package unique?

You are unique, and you don't need to worry about how you fit in (or stand out) amongst the other coaches out there, as long as you’re being yourself — but at the same time, it's great to feel that our package does have that something special or a little uniqueness to it. ;-)  Any thoughts you might have around that just journal them in this stage.

  • Is your package designed to help your clients to master one thing?

  • Or is it for you clients to get a high touch on a lot of little things?

If anything comes up as you're journaling on this exercise that you don't have answers for, make a little side note so that you can go out and ask some ideal clients.  If you’re not sure, ask people what they think! Never assume you know what your clients want. For example, you can ask them:

  • What would they be expecting if they worked with coach?

  • What time frame would they be most likely to buy?

  • What kind of accountability would they want?


Step TWO: create your program drafts

Remember, beauty. You really DO have power to help someone with a huge benefit with the skills and experiences that you've had in your life.

Now you get to now create your own ideal package and program that your dream client will love to receive and you will love to deliver.

Think through the following questions:

  • How often might you meet? Is it going to be weekly, bi-weekly, monthly even?

  • How long will each session be? 30 minutes, 45 minutes, 60 minutes?

  • What can you accomplish in each container of time and checking in, will this package really allow enough time to get results?

  • How can you design this package and split into these pieces of pie as such so that it's really going to be great for both you and the client?

  • What is that result or outcome worth to your client?

  • What makes this package unique?

(In a coaching package, more is not always better - it's just about finding the right fit for both you and the client to get the desired outcome…)

Figure out your program specifics.  

Now you can start to draft up your package and the specifics of those now.  

Picture breaking up your client’s journey into individual pieces, almost like a recipe to be released step-by-step — and map out the natural process of taking your client from (A) to (B).  

Experiment with what pricing truly feels right for you.

Map out what topics you could cover in each session. Then add any notes that you might write in here as well are along the lines of what you'd like the client to be doing as homework in-between sessions.


STEP THREE: GET FEEDBACK from ideal clients

At this stage, you should have 3 or 4 draft packages written up.  Keep running these past your ideal clients and ask what they think.

Do you think will they buy this? Is this actually something they would pay money for? Will they be interested and excited to join this program?

Don't be afraid to ASK— especially if you can find a few friends or colleagues who are potential ideal clients.   Don't ever ASSUME your ideal clients are going to buy the package, just ask them! Keep testing. Keep refining.

Never be afraid to look like a beginner or like you're not expert enough. This actually makes you more of an expert by being professional enough to test things out before going to far with this.

FINALISE YOUR PURPOSEFUL PACKAGE

Now is the time to decide:

  • Which package really lights you up?

  • Which one makes you feel like you would feel amazing to deliver it?

  • Which package resonates best with your ideal clients when you run it past them, and chat to them or talk to them about it?

Remember your package needs to offer a solution to a pain point for your ideal clients. Ultimately, they've got to WANT to buy it.  

Have you created a package that answers an important pain-point and delivers a solution, result or outcome? Are you clear on your selling point?

Then you are good to go.  

Tip: Let go of perfect!

Ultimately, I want to remind you that absolute clarity on this will only truly come when you get in the game.  

You can't wait on the sideline, waiting to get a perfect package because honestly, you need one right now that you're pretty confident is going to work, you'll enjoy, is going to get results for clients...

And the only way to find out is to actually get out there and sell it and start coaching that package. I guarantee you will refine it as you go.

Absolute clarity can only really come once you're in the game.

Which package are you going to use to get in the game & start supporting clients with?

You want to get really clear on the following points:

  • What are the benefits of your package?

  • What are the key results and outcomes?

  • How many sessions are included?

  • What are the session topics?

  • What is the cost or investment?

  • What payment plans are you going to offer?

Once you have this really tight little checklist of what your package is about, now you can use these exact words to carry over into your sales pages or marketing content, or even just for the words when you're talking with potential clients!! You'll be able to easily explain what you're doing and what you're selling.

You’ve now got a Purposeful Package that solves your target market's pain points and truly excites you to deliver!

Love,

Amanda xx

PS: Created your Purposeful Package, and ready to share it with the world? These are your perfect next reads... 

→ Should You Put Prices For Your Program On Your Website?
→ 
12 Top Tips for Getting Clients As A Health Coach

Want my custom-made Purposeful Packages Workbook?  Download it here: 
 

How to Overcome Money Objections (Without Ever Feeling Sleazy)

HOW TO OVERCOME MONEY OBJECTIONS WITHOUT FEELING SLEAZY.png
 

Hey beauty,

I’m writing today’s post from my balcony - a cup of cacao by my side ☕️ - feeling very “full” after a delicious lunch and soul chats with a bunch of beautiful female entrepreneurs. We talked sex, sensuality, beauty, societal standards, rest, play...aaaand sex again. 😉 

And this morning I’m all set to go to the gym for some weight training - which for me lately has been all about the feminine desire to build inner strength.

Now, today I wanna talk about something that most clients come to me about once they start getting clients — AKA: what to do in that final part of a sales call, when you have to talk about ‘the money’, and your perfect prospect says they ‘can’t afford it’,  

It’s definitely a time where you need to tap into a little bit of that inner strength… and it’s also very normal to struggle with, even for the most successful coaches! 💗

The good news is, there IS a way to overcome money objections which is intuitive and soulful — not sleazy — and in this video that’s what we’re diving into.

I’m sharing a really intimate peek into a coaching session with one of my clients. (An UPswing Mastermind graduate, and UPswing Momentum client, who recently transitioned full-time in her business!)

In it we’re “workshopping” her sales call strategy — exploring into what’s really going on when people say “no” to your services, what could be causing low conversion rates, and how to overcome money objections WITH grace — and without an ounce of haggling or pressure. 🙈

Click here to watch it now…

 
 

In it you’ll learn:

  • The #1 reason people say they can’t afford it (beyond not being able to afford it)

  • The 2 things you can’t really sell, no matter how good a sales person you are

  • The importance of selling TANGIBLE outcomes vs. intangible ones

  • And the 3 keys to a high-converting discovery session

Enjoy, beauty!

Love,
Amanda xx

PS: If you liked or needed this post, be sure to check out this one too… How To Sell Your Health Coaching Services: The Definitive Guide For New Coaches

 

Before you go, download my 7-step simple sales script, to convert more clients with confidence, heart and soul. This is my go-to Discovery Session script — click the image to get your copy now! 👇🏼

How to (FINALLY) Choose Your Target Market

How to finally choose your target market
 

Being able to identify your Target Market is one of the KEYS to building a successful Health Coaching business.

And it makes a world of difference to your sales when you truly know WHO you are talking to, and who you are creating your Health Coaching services for.

BUT this topic is often misunderstood (and maybe over-complicated!).  

So in this video I get suuuuper personal, sharing my own rollercoaster health journey, and an anxiety attack I had earlier this year — all to make the topic of target market a little clearer.


Watch it now to learn:

  • The KEY things you DO need to know about your target market… 🤓

  • On the flip side - what you DON’T need to know about your target market! (This is where I see a lot of people over-thinking, wasting time, and getting stuck…) 🤯

  • How to FINALLY feel confident choosing yours… 😍

  • Plus, have apeek behind the scenes of an UPswing Mastermind Coaching Call! 🤭

 
 

Love,

Amanda xx

PS: Be sure to download my free ‘Find Your Profitable Target Market’ workbook before you go, to get crystal clear on yours! Click the image below to grab your copy.

 
 
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How to Use Your Facebook Business Page as a Health Coach

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Hey beauty!

In today's blog post and FB Live video 👆🏼👆🏽👆🏾I'm going to teach you the keys to a killer Facebook Business Page as a Health Coach, and give you some essential action steps to take once to improve yours.  

When you read the post, or watch the video (it's your call!) you will learn:

  • Why having a Facebook presence is important…

  • My top tips for optimising your FB Business Page…

  • How to create consistent content that helps grow your business..

  • What’s working on the platform right now...

(And I want you to know that these tips are up-to-the-minute and reflect the most recent algorithm changes that have taken place over the last few months.)

So let’s dive in!

1. The 4 Reasons to Have a Facebook Business Page

There are 4 reasons WHY you should have a Facebook business page for your health coaching or wellness business... (And these can also double up as GOALS for your page moving forwards).

Your Facebook Business Page can help you to:

  1. To grow and nurture a target audience who are super interested in your services…

  2. To be highly searchable on the internet - so that people can easily find you online!

  3. To drive traffic FROM Facebook to your website…(and likely back again!)

  4. And to move people FROM a social media platform like Facebook ONTO your email marketing list (that YOU own - so you always want to be growing that list)

It’s really important to remember that Facebook is NOT about a popularity contest…

It’s about the conversion rate that you have on your page, and it’s about the genuine engagement that you have as well. 

So please, don’t get so fixated on your follower numbers that you lose sight of why you’re on there in the first place.

  • To grow and nurture a target audience

  • To be searchable, and be easily found online!

  • To drive traffic from FB to your website.

  • To move people from FB onto your email list.

2. the 3 things you must optimise on your BIZ PAGE

To build a high-converting, high-impact page. 

These are things to look at on your current page if you already have one - or things to keep it mind when you set one up!

Number one = your profile picture…  
Number two = your cover photo…
Number three = your username…  

YOUR PROFILE PICTURE. 

Make your profile picture a bright, clear and crisp photo of YOU smiling directly at the camera - it’s so important to cultivate that connection right from the get go.

Your Cover Photo.

You want your cover photo to be a great lead magnet - think of it as a digital billboard that your client sees the first second they get on your page.  

So your cover photo doesn’t need to be another photo of you. Instead, use that cover photo to promote an opt-in (a valuable free gift that you are offering to your clients to get them on your email list) - or a billboard for your services, your offerings or your message - perhaps by sharing a powerful tagline on your cover image.

 

Amanda Jane Daley Facebook Cover Photo
 

Your Username.

Make it as close to your business name as you can get. Clear is better than clever, always! You want your page to be highly searchable and easily found!

Now you’ve got your FB Business page up and running, your next step is to…

3. Post content that ties back to your business

To do this I recommend choosing 5 or 6 categories - what I call brand pillars.

So for a health coach these categories might be - gluten-free food, functional fitness, inspiration, transcendental meditation, non-toxic lifestyle and hormonal health!

Or more simply: nutrition, fitness, inspiration, meditation, essential oils.

Then, all you need to do  is to post to ONE of those different categories each day…

You do a post for category 1, 2, 3, 4, 5, 6, then go back around and rinse, and repeat!

When you’re doing this you’re giving a FULL STORY of who you are, who your brand is, what your business does, and what people can expect from you… Plus it makes it a lot easier to create content. 👏🏼

Remember, scheduling and consistency is key!

I know you know this already, but you really don’t want to disappear and fall off the face of the earth when you’re working hard to build a tribe and a following online.

If you can, try to batch create all of your FB Business Page content in the first week of the month - or on the first day of the week if a month feels too big a task - and then schedule it all to go out automatically.

This way you’re keeping it consistent, and staying in touch with your ever-growing community every day.  

Is this post helpful for your health coaching business? If so, grab your FREE copy of my How to Use Your Facebook Page guide by clicking the image below! 

 

 

4. best practises to maximise your post reach

I strongly recommend you schedule posts directly through Facebook rather than through a 3rd party program like Later or MeetEdgar so that your posts are favoured by the algorithm.  

That’s best practice if you’re really looking to maximise your reach on Facebook.

Likewise, it is best practice is to minimise your outbound links - because Mark Zuckerberg doesn’t love them, and wants to keep you on the app for as long as possible!

So use them only for what’s really important - getting people to your website or having them opt-in to your mailing list, for example.

That’s what really matters.

Not sharing a video that someone else posted on YouTube. 😉

5. switch on reviews & share testimonials

The beauty of Facebook is that you can have other people do your marketing for you!

To do this, be sure to share messages from friends, raving fans, or clients talking about how amazing you are (and your services, of course!).  

You don’t need to do ALL the heavy lifting with marketing, let your clients and your community do some of it for you. 

Make sure that at LEAST once a week, you’re sharing a testimonial, some kind words, or sharing some results your clients are getting on your FB Business Page.

And open your FB Business Page up for Reviews if you want to really amp up your credibility, and start to notch up those 4 or 5 star reviews. Ask your happy clients to leave a review on FB that you then repurpose for your website. 

6. your analytics are your secret weapon!

Review Your ‘Insights Tab’ on Facebook!

Then when you review your analytics and your numbers, you will figure out what’s working, what’s not, and that will help you refine your content strategy. :)

So read the Insights Tab on your Facebook Page - then you can keep track of how different posts are performing.
 

The analytics tab is 4th from the left when you open up your Facebook Business Page!

The analytics tab is 4th from the left when you open up your Facebook Business Page!


You want to look at WHEN people are most engaged by seeing which posts get the most traction (so you can schedule your posts and FB Lives for when people are most online) and be aware of WHAT kind of content they like and engage with the most.

Remember, you always want to make sure that you’re talking to your niche, and your audience is loving your content.

So if you get tons of views and engagement on videos, but hardly any likes on random food pics, maybe your page needs to be more videos! Every audience is different!

remember: Failure is your Friend...

Facebook (and social media in general) really is a science!  This is why studying your analytics is so important, and I will get to that in just a second...

But if you take one thing away from this blog post, it’s that it’s so OK to fail!  What I mean by that is, if a post doesn’t get much engagement or likes or reach - then that is SUCH valuable information.

You will never ever learn anything about social media WITHOUT putting out content that doesn’t perform so great.  We’ve all been there many times! When that happens, all you need to do is try something different next time! Then review again...  

You’ll quickly start to see what works and what doesn’t.

7. Now is a good time to start a Facebook Group

You’ll probably have noticed that FB is showing more posts from friends’ and family in your feed of late. That is due to the saturation of advertising on Facebook, and Facebook’s move back towards community in the latest algorithm change...  

If you go and have a look today, you’ll see that you’re also getting a lot more GROUP posts in your feed - again, that is because of the latest algorithm change -  

Facebook is favouring Facebook Groups over Facebook Business pages, in terms of how much your content is seen, because groups are community based…

So if you can also create a FB group, that’s a really great thing to do!!

This is just a change that took place maybe 1-2 months ago, and it is something to keep in mind.

You absolutely, 100% still need a FB Business Page — so if this feels like a LOT, don’t worry, pour your focus there…  

The Facebook Group piece is just something to keep in mind as you grow your online presence, and as you evolve your business. If you’re at a more advanced stage it is DEFINITELY something to think a about.


📝 So your homework from this blog post is to:

  • Optimise your Facebook Business Page by making sure your username is clear, your profile pic is a great photo of you smiling at the camera, and cover page is a lead magnet or business billboard…

  • Share consistent content across your brand pillars, scheduling directly through Facebook not a third party…

  • Ask your happy clients to review your services on your Facebook Business Page…

  • Look at your analytics in the Facebook 'Insights' section every week or month so you can see what content is working best, and what your best time to post is…

  • Consider starting a Facebook Group, since Facebook favours them…

  • And don’t be afraid of failure! That’s where the ✨gold ✨is with social media - and is a necessary part of learning how to shine online, and figuring out what your audience wants. 

Love,

Amanda  xx
 

 
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4 Top Tips to Shine on Social Media in 2018

4 top tips to shine on social media in 2018
 

Hey beauty!

Do you ever struggle with social media and feel stressed-out, overwhelmed, disappointed in your follower numbers or confused about what to post…?

Last week I sent out a survey to my email list asking what they most need support on - and so many people responded saying that they wanted more training on using social media as a health coach.

Which is perfect timing, because it’s been top of mind for me lately too!   

You see, I recently returned from a week of Masterminding in Hawaii with some of the TOP women in online business right now - and we spent a lot of our time time talking all things social... 

(And I will share a lot of what I learned there with you all later in this post!)

So in response to the survey answers... 

I spontaneously jumped on FB Live last week to share my thoughts and insights on what’s happening in social media right now...
And served up actionable tips that will help you feel more purposeful and confident on social media, and use it more effectively to grow your health coaching biz.  

Watch the FB Live video below (it's great quality once you hit play, don't mind the garbled image!) - or read on for a blog version. 😉 

 
 
 

Firstly - how truly lucky we are to have all of these platforms at our fingertips, to get our message out to people - for FREE.

It’s really not that long ago that the only way to run a business was renting a bricks and mortar building; and putting ads in the phone book or the local paper.

So we’re really, really, really lucky! 🙂 

But at the same time, with so many different social platforms out there, it can get pretty  overwhelming trying to keep up and be seen.

And we don’t own those platforms ourselves... 

Which means we do have to play by the rules of others, and keep up with any algorithm changes that Mark Zuckerberg decides to throw our way. 😉

Now one thing I want to clear up before I give you my 4 social media tips is this:

The expectation of how quickly we should be able to get our social media platforms up and running is CRAZY!  Really, you should expect it to take YEARS to build your social media platforms up….
I’ve been building mine for 6 years now.

When I work with coaches, I find a lot of people want a quick fix - they want a lot of followers, and they’re focused more on the number of followers than on their engagement, their relationships online, the quality of the followers they do have - or the quality of the content that they are putting in front of their audience.  

So, if you’re after the ‘quick fix’ - I suggest you close your computer, go do something else - because I’m not going to be able to share that with you!

But if you’re in it for the long game, and you’re really serious about getting your work out there into the world, then listen to what I’m going to share…

Because social media really IS the way to do that.  

Even more so today than in the last couple of years.

Social media platforms are a way of bringing mutual friends together, and connecting us to millions of people around the world who are interested in the same thing as us! 
The top thing is to remember that this is about true connection (not sleazy business or marketing tactics) and getting our message out there.


So without further ado, here are 4 tops tips to help you shine on social media in 2018!


1) Focus on your target market (aka: your niche, or your ideal client)
 

In my experience, this is something people read the book on…and then feel like they should never go back to it again.  

When actually, target market is something that you should focus on alllllll the time.

You need to know that ONE ideal client you are talking to - that one ideal person you are getting out of bed/onto your phone/on camera to share your message with.

Because when you're sharing online, it’s NEVER about you.

As scary as it can feel to go live or post online - and as much as you worry about people judging you, or what your ex is thinking when they see your post 😉 - it’s not about that either…

You’re really showing up there for your target market. 

(This is the same for me too!  I’m here for my ideal client, ‘Sarah’ who is trying to build her health coaching business. But it’s totally ok if your name is not Sarah… I just need to know that ONE person I am speaking to, to truly create a connection.)

So study your target market - see what they are struggling with, what they want or need help with, the outcomes they want, or their pain-points. Survey them if you can!  

Because when you know you're creating something that’s truly valuable to them, you will stop focussing on your internal fear, and instead focus outward - knowing that you can, will and DO support others through your online presence.  

Is this post helpful? I created a free checklist to help you take these 4 social media tips to the next level. Click the button below to get it instantly!

 

 


2) Treat your followers as friends

The biggest mistake I see people making on social media is treating their social connections as business relationships, not friends.  

You need to realise that we’re talking to friends online. We’re talking to other women, other men, other people just like us - and we’ve got to treat these relationships as social connections.

I see so many people saying: ‘I don’t know what to share!’  

My answer is to that is:  What would you say to a friend if she was sitting across from you having coffee right now? What would you say to a friend if they came to you with that pain-point or problem?

Be real. Be genuine. Social media is not about business, it’s about connection.

There’s a different energy in a photo that has ONLY my laptop, a latte and a green juice in it - compared to when I put my hand in it.  The difference is the human connection.

 
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So we’ve got to remember, this isn’t just about a curated business. It’s a human business built on connection.  

As coaches, we can’t hide behind stock photos anymore - in fact, one of the most challenging things in online business right now is that we do need to be showing up on camera, and posting photos of OURSELVES - which can of course be vulnerable.

But to really have that connection on an intimate human level, we need to be seen.  

As viewers, we want to see real people - and that is exactly what the algorithms are serving up too. If you get on a FB Live, it will be shown in the Facebook Newsfeed - whereas if you put up a generic quote on FB, it probably won’t!

So you must create content that cultivates connection - primarily photos of you, and video. 

 

3) set up a FB business page, above all else.
 

I built my business using the ‘Facebook Universe’ - Facebook and Instagram - so that is what I am going to talk about next…

On Facebook - if you do nothing else at all - you MUST have a FB business page.

I see it as an online Business Card of sorts.

It may not be the piece that gets the most engagement, but you MUST have it (and if you want to run ads in the future, you can only do those if you have a Business Page).

It  is the single most important asset you have on Facebook.

And Facebook is a platform that has been around for a long time, is not going anywhere, and is important to be a part of. 

 

4) PLAY ON INSTAGRAM STORIES - AND STUDY WHAT WORKS.


On Instagram - be playful and get your study on! (I’ll explain what I mean in a second… )

Instagram is massively hot right now, especially Instagram Stories. 

If you’re not already following me on Instagram, come on over and join in the fun!

For your homework, I want you to come along and PLAY with me on Insta Stories… 

Because THAT is the energy of Stories right now. It’s all about PLAY - sharing our real lives, sharing our real selves. It’s about building true friendship and connections alongside sharing our business messages. 💗 

Instagram + Facebook are the two that we focus on in my UPswing Mastermind for Health Coaches - and in general I feel they are the top two platforms to focus on when building a business in the health and wellness space.

And a great way of learning the platforms - if you’re not in a program like my UPswing Mastermind - is to get on there and STUDY!

Here's what I recommend you do:

  • Click here to follow my Insta Stories.

  • See what you like, and what you don’t like.

  • Then emulate what you love - just try doing smaller things as you get started, gain confidence, and grow from there.

  • Study what’s working for other people in your industry, too! 

  • Look at another health coach who is doing great, and look at how is SHE doing her Instagram posts and Insta Stories. Because I guarantee she’s taken the time, energy and money to work out what’s working, and you can learn from that.

And most importantly, have fun with it!

A lot of people are saying social media is getting HARDER.  

I actually think it’s getting more real and more juicy because we can’t hide behind tactics anymore. We have to show up, be real, be ourselves, and cultivate those true connections.

People love realness. 

And when you come at social media from that angle, I think you’re going to love building your tribe and getting on there as well. 💗

Let me know your thoughts in the comments!  I'd love to hear your #1 takeaway from this post, or how you're feeling about social media now. 😘 

Love,

Amanda xx

 

Top Tips for Starting a Health Coaching Business While You're Still Working

 

Hey healthy lady!

Many women start their health coaching business or join my programs while working full or part-time jobs.  It is absolutely possible - even preferable! - to start a coaching practice while you're still working.  

The key to success lies in being laser-focused with the time you DO have, and prioritising client-attraction and income-generating activities.

For example, getting in front of your ideal clients, telling them what you do, positioning yourself as an expert, and asking for the dance (aka: inviting them to discovery sessions). 

It is very easy to spend hours tinkering “behind the scenes” on your website, or perfecting your business cards - but actually MARKETING your business consistently is how you will succeed.  

The great news is, you can definitely do that in 1-3 hours a day. You do NOT need to be working on/in your business for 8 hours a day to be successful - especially when you’re first starting out.  

I asked the women in my latest UPswing Mastermind & UPswing Momentum programs to share their top tips for starting a coaching business while still working... 

They offered up some excellent advice, which I'm excited to share with you today.

(For those that don’t know UPswing Mastermind is my stage 1 program for beginner health coaches and UPswing Momentum is my stage 2 implementation program for coaches and heart-fuelled emerging leaders.)

 

Read how THEY made it happen + get their top tips:

 
 

“I was working full time for the first 18 months of being a health coach. I made it happen by seeing clients one or two evenings per week, and working on my business during my 2.5 hour daily commute. That meant that I still had at least one day a week free to rest, and I got over 10 hours of focused work done on my business each week. And honestly, that was all I needed at the beginning. My biggest tip is find pockets of time (even if it's just half an hour!) and be laser focused on what you are doing in that time - and how it brings you closer to your goals.”

- Amanda Pickering - UPswing Momentum

 
 

“When I first started my business, I was working 4 days a week with a 2.5 hour round-trip commute. I allocated one night per week plus time on the weekend for clients, and was able to use the commute to work on my business. I set goals each week, and used my commute time to work towards achieving those.  Doing this while commuting freed up my time after work for my family and myself!  Even now, when I'm no longer commuting and have the freedom of working from home, I set aside dedicated time and hours for my business to ensure I get stuff done.”

Melinda Benstead, UPswing Momentum

 
 

“I made the time in my daily calendar for the hours I wanted to do health coaching alongside my current job - and stuck to them. I find that working while I start my business is helping me manage my income. I’ve also found that putting parameters around exactly when I do health coaching (eg: what days and hours I work on and on/in my business) in these early stages gives me time to prepare while the hours aren't full of clients yet - so I’m learning how to keep my time well-managed.”

Michelle Edwards, UPswing Mastermind

 
 


“I've put my other job into a freelance wrapper so I can pick and choose how much or how little I work… I'm very lucky to have that as an option. I am also a huge fan of the power of 20 minutework blocks. Try them and see for yourself!!”  

- Margriet van Nieuwburg, UPswing Mastermind

 
 

"The more I learnt in the Mastermind, the more I wanted to work on my business and visibility! But with kids... work... family... that wasn't always possible. I started feeling stressed about it, until Amanda reminded me to get into reality. I did have the time - but only if I made space for it.
And most importantly, I needed to make time to look after myself! Once I prioritised self-care, things fell into place a lot easier. Having set times to work on my business and sticking to those as much as possible was very helpful; as was asking for help when I needed it. And remembering it’s not a race!”

Melissa Lowe, UPswing Mastermind

 
 

“I decided that if I want my business to work, I have to get serious and dedicate some set time to it. So I started going to bed earlier - which allowed me to get up at 6am and work on my business until 7:30am. In the evening I also do work from 8pm to 9:30pm. So I consistently do 3 hours of work on my business a day. My house is a little messy now, but that's how life is! You have to find time for what's important… family, new business and work. I am going to get help with the housework soon!”

- Veronie Anderson, UPswing Mastermind

 
 

“I've been working full-time while I start up my coaching business. It has (of course) been a juggle, but the thing that has helped me most has been the Mastermind training and the group support. Both have been amazing in helping me build a rock-solid foundation for my business - within the time that I have available. My pace is slow and steady, and things are falling into place... instead of falling apart!”

Michelle Joison, UPswing Mastermind

 
 

Love,
Amanda xx 

 

[Amanda's Story] From crippling money blocks to making $10k in 10 weeks

As January comes to a close and we move into February, how are those New Year's Resolutions holding up?

Still avoiding carbs? Going to the gym every morning? Spending less on that shoe collection?

Yeah, me neither...

But I do have an even more important question... 

How are your BUSINESS resolutions holding up?

Well, I have one graduate who's starting 2017 with a BANG!  I spoke with Amanda Pickering before the holidays, just a few months after starting my UPswing Mastermind, and I wanted to share her story. 

 

Before Amanda started UPswing Mastermind, she was really struggling with her biz. She had done her training, completed some general business development courses, and even had a few clients. But she was NOWHERE near where she wanted to be regarding her finances and reach. 

Amanda was working HARD (12+ hour days)... 

And doing everything she was told was “RIGHT” (at least what she was told in her business development classes)...  

But something was WRONG. Amanda wasn’t progressing.

She knew it wasn't just her strategy. She recognised she had HUGE money blocks that were keeping her from success. However, she had no idea how to break down those barriers. Amanda knew she needed help, but didn't know from where. 

When Amanda found my program, she was skeptical. She had already tried group classes and business development coaching, and neither seemed to yield results. She had racked up some debt and wasn't making nearly enough with her business to justify cost. 

However, Amanda was excited by the fact that my program was specifically designed for health coaches, and she wouldn't have to squeeze some one-size-fits-all training into her business.  She figured if she could just land ONE client a month, the investment would pay for itself. 

So, Amanda took the plunge. And she's so happy she did. 

Amanda discovered that with a Mastermind course, she actually broke through her limiting beliefs FASTER. This is because when working in a group she was able to experience the breakthroughs of her classmates as well as her own. She learned she wasn't alone, her anxieties and fears were shared by everyone in the group. This allowed her to feel more confident and ambitious with her dreams. 

Amanda's results?

 

Ten weeks after starting the UPswing Mastermind she had made her first $10K!  She had landed eight discovery calls. (She only had 3 in the past year and a half) and she was able to go part-time at her job.  She's now positioned to go full-time with her business, and I can't WAIT to see what happens next for her! 

 

If you want to listen to Amanda's full story, I did an interview with her right here >>

My favourite thing she said in the whole interview was that she felt that ANYONE could have her success.  The step-by-step process I provide for building your packages, marketing, and piecing together your business plan, is foolproof.

If you show up, and do the work, you will succeed. 

Amanda xx

PS: With the UPswing Mastermind, Amanda's story can be YOUR story in 2017.  But doors are closing soon, on Sunday 5th February, so click here to apply ASAP >> 

 

Maybe you can relate?

Maybe you can relate

 

It's been very busy in my world lately.

Working with over 50 health coaches a week, launching the next round of my UPswing Mastermind program, and travelling back to New Zealand for Christmas and New Year with my family.

A few weeks back I was presented with an opportunity that felt almost too good to be true.

I hesitated... I almost didn't say yes... Maybe they were mistaken... Maybe I should think about it some more first... Maybe I'm actually too busy right now... I'm about to launch my program so maybe I should be "safe and responsible" for the next few months...

Oh and the clincher: Maybe I shouldn't spend the money needed to take action...

Isn't the mind clever at holding us back from our dreams?!

When an AMAZING opportunity came my way...

Instead of jumping all in with a YES...

I questioned it.  I didn't TRUST.

Thankfully I caught myself super quick. Took a deep breath and said YES to the opportunity... and already, only a few weeks later, so many things have unfolded as a result that I couldn't have even logically dreamed of myself.

Saying yes to that one opportunity created a ripple effect that I could never have created alone - and yet I almost missed it!

Sometimes we can be so 'busy' in everyday life that saying YES to something new can almost be missed, despite our dreams and best intentions.

Or sometimes when something arises that we would love to do, our sneaky monkey mind comes in to tell us "You can't do that," or "What if it doesn't work out?".

How are things going for you right now?  

Do you ever get these conflicting messages between your heart, your dreams and your monkey mind? 

Are you feeling a bit daunted by the whole "Health Coaching Business" thing?

I know that when I was first out of training, I had big expectations about what I was going to be able to do with myself.  No more long hours in the office... loads more time to get to those yoga classes... not feeling like I had to rush from one life draining part of my day to the next... it was exciting!!

Then as time rolled on and I couldn't seem to bring in enough clients... I started to doubt my big dreams.

Who was I to want this? Could I actually do this? Did I have what it took to run a profitable business?

Then, as amazing opportunities presented themselves - chances to learn how to really do this from mentors I admired - I had moments of doubt.

And you know... I don't think any of it had to do with what was on offer, because at the time I knew it was what I needed!

What was holding me back was ME.

I had moments where I just didn't trust myself...

I didn't believe that, if I was given and accepted this opportunity, I could actually be trusted to put in the work and do it.

If I'd listened to that inner critic, I would NOT - in any way - have the life I have. The freedom. The choice. The lifestyle. 

So what was it that stopped me from listening to that inner critic that was telling me that I couldn't trust myself?

I looked at it rationally.

I knew that I had trusted myself to complete my health coaching training. And I'd done it. I'd graduated.

I'd trusted myself to decide to leave my corporate job and start my business. And I'd done that.

So I knew that I had a track record of going for my goals.

And when I realised this - I was able to keep my eyes on this new goal and make that leap.

That investment in myself has repaid itself many times over. :)

How can you trust yourself more right now? How can you look more rationally at the fears and doubts that are holding you back?

Amanda xx

PS: If you would like training, mentoring and accountability as you grow your health coaching business, I would love to support you in the UPswing Mastermind. Click here to find out more >>  

 

You don't have to sacrifice your HEALTH to achieve WEALTH

 

Burnout it no joke.

And I'm guessing you're so passionate about self-care and starting your health coaching biz because you know exactly what I mean. 

Before I became a health coach, I worked in corporate advertising for 15+ years. I worked with clients like Coca-Cola, eBay, Nokia, and Microsoft (just to name a few). Let me tell you, after THAT many years, I was stressed to the max. 

During that time, I developed a whole bunch of health problems (thanks, stress!).

As a result, I discovered health coaching and realised I needed to start taking better care of ME. So I did. I instantly fell in love with yoga, meditation, nutritional adjustments, energy healing. And while all those things helped (and became my obsessions) no matter how much self-care I squeezed into my life, I was still chronically burnt out. Something BIG needed to change.


You don't have to sacrifice your HEALTH to achieve WEALTH.png


Now, the ironic thing is that when I first started my business I fell RIGHT BACK into those workaholic patterns I learned in my corporate job. Old habits die hard.

The idea that I had to sacrifice my health to achieve wealth was so engrained in my very being that I just KEPT doing it. #SODAMNWRONG 

As a Health Coach I felt like such a FRAUD!

But the other big reason that I fell back into this burnout trap was that most of the businesses coaching I received focused on the idea of ‘the hustle.' In other words, I was told that I HAD to take myself to the limit, and work hard to PUSH  product, book clients, and make money.

While I completely believe you do have to put in the work, especially in the first few years, this masculine ‘push’ approach to business isn't going to work in the long term for your health coaching business.

So I put the generic business coaching aside, and found my own way.

And that has made all the difference!

Has this post been helpful? Are you ready to take care of your health while you grow your wealth? Get my FREE checklist with 6 important self-care tips by clicking the button below! It’s that easy.

Now I run my business in a way that supports my health AND wealth, and works around MY life instead of the other way around. 

This past year I wasn't only able to work with so many fabulous women, I was also able to focus on my own self-care, travel first-class around the world, continue my education through elite masterminds, and even do extensive charitable work in Africa. My life is full of love, adventure, free-time, and it's all on my own terms. 

 
 

And guess what? You can do this too!

Consistent Clients, a good income and a healthy freedom-based lifestyle is ABSOLUTELY POSSIBLE for you. You just need a little direction. 

This is why I created my brand new Masterclass: The 3 Keys to Unlock Your $5K Months as a Health Coach. 

The best news? You don't have to give up your cold-pressed green juices for this training, because it's completely FREE!

Click here to find out more and register (or alternatively, click on the image below!). 

What would $5K (hustle free) months look like in YOUR life? Join the session this week, and discover how to make that happen. 

Love, Amanda x