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Why I don’t aim for Freedom as an Entrepreneur

Why i don't aim for Freedom as an Entrepreneur

I have loved building a business that creates a ‘freedom-based’ lifestyle.  After all, ‘freedom’ is one of my top values.

The internet is full of claims of how to ‘gain freedom’ from becoming a coach or entrepreneur. Freedom is one of, if not the biggest drawcards for people wanting to start their own business.

But here’s the truth.

For me, freedom is not my greatest goal.  That’s right, it’s not my dream destination.

While I value not having a boss and not having to work set hours, and while I love ‘passive income’, if I have to be totally honest, sitting on a beach doing no work for the rest of my life would drive me insane.

Why?

I was born with great gifts to share with the world – and I don’t want to limit sharing them just because I have an end goal of personal freedom.  My goal is to use them to create the highest impact in the world possible. You just can’t put a limit on that!

I just can’t see myself in my 80’s, saying how happy I was to stop working. Why would I want to STOP using my gifts and giving life my all?

My life completely shifted when I tapped into my own WHY of knowing I am here to support Health Coaches and Wellness Entrepreneurs to rise - to be visible, to be heard and to make the MASSIVE IMPACT the world needs from your skills.

The fire within has never stopped blazing since I tapped into that truth - and honestly, I don't see that stopping just because my business reaches a point of 'freedom' - it's just not what drives me at the core.

I’d been thinking about this for quite a while when I heard my own mentor talk about this in a unique way in Austin in February. 

He shared with us this model:

 

 

These are the 7 stages:

1. Discovery: Discovering who you will work with, what you will offer them and what they will buy. The foundations of your business. (This stage can not be skipped)

2. Confidence: Consistent clients and income. You are confident on the product or service you offer and are building confidence through learning to market that.

3. Excellence: Building your brand for greater leadership, visibility and expert status so that you can serve even more people. What will you be the best in the world at?

4. Freedom: Team building, systems and operations. The focus is on how to make the business work for you - and you are now working ON the business more than IN it.

5. Reflection: Am I happy with a level 4 business? Or do I desire level 7? There is no right/wrong answer here, it is a time of reflection to discover what is true to you.

6. Impact: Massive change in both thinking and operations of a level 4 business. The foundations are being laid for MASSIVE impact and scale.

7. Legacy: How will you and your business have changed the world in 100 years? This is where your purpose become fulfilled and you make the difference you are here to make.

 

 

At Stage 4 ‘freedom’ is where a huge decision point comes in for entrepreneurs. To go beyond stage 4 cannot be done alone – it takes a team.

There is also a MASSIVE difference in how a business is run at stage 3 ‘Excellence’, 4 ‘Freedom’ and 7 'Legacy’.

Most entrepreneurs set stage 4 as their dream outcome [what does the dream outcome offer them; why do they choose this?]. 

It’s a personal choice, for sure – and one that I think most health coaches would be stoked to achieve.

So, here I am on the verge of stage 4 in my business, and – honestly – I can think of nothing more boring than stopping there. I just can’t see it happening for me.

Life is about expansion. There is always something calling us forward. There is always something more to be experienced and created and given. There is always potential for enormous impact to be made.

I see my work as helping women reach their absolute fullest potential (that is the way you will help others) - so the more I keep doing so, the ripple effect will continue. And I am yet to find there is a limit to how much expansion is possible.

Talk about an AWESOME career!!

So how about you? I’m curious…. Do you truly want ‘freedom’ as your final outcome? Or are you committed to having MASSIVE IMPACT in the world and leaving a true legacy – the legacy you were born to leave?

Let me know in the comments your own thoughts on this topic.

Amanda x

 
 
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How PR changed my biz game and upped my expert status

How PR Change my Business Game

When I first started out as a new Health Coach, I noticed the same people seemed to get all the attention in the media. Their names consistently came up in places where I was hanging out online.

  • It seemed like every week they were showing up in a new place – interviewed on podcasts with thousands of listeners, quoted in top magazines, and guest blogging for the biggest online sites.

  • I’d see them announce in their email newsletter, “My new book just hit #1 on the bestseller list!”

  • Every time they opened up their signature group program for people to join, hundreds of people flocked to join on the very first day.

  • They would write a heartfelt, vulnerable post on Facebook, and within an hour 300 people had “liked” it or shared it.

 

On the one hand, I was happy for them, because I firmly believe in appreciating the success of others and seeing that what is possible for someone else is therefore possible for me.

And it’s great that people are doing meaningful work and getting attention for it. Everyone deserves to have the highest success when they are authentically sharing their gifts with the world and uplifting others.
 

But..... on the other hand, there was one thing that kept nagging at me…

 


 

I was ready to authentically share my message and my gifts, too!  

Deep down, I had always known I was meant to do something big; to touch lives and impact the world.

 But it felt like I was watching others shine while sitting on the sidelines.

 So I started taking PR seriously and took action to get the media’s attention.

My Health Coaching business was called Fuel Urban Wellness, and being featured in high-profile places was a game changer in getting clients and selling my Driven Woman’s Detox program, for example.

Having the media publish what I had to say gave me the credibility that I saw in the other health industry experts I was following.

As a new Health Coach, a small boost in your credibility can make all the difference in getting your business off the ground. PR is one of the best ways to do this when starting out.

Getting exposure on sites such as Mind Body Green, Tiny Buddha and Women’s Health & Fitness was a massive boost for my business. It was the start of me being seen as a true expert in the field of Health Coaching. 

And in my current business today, media has continued to play a part in my being seen as the go-to authority in my field.

My front page article in the Sydney Morning Herald and Melbourne Age as a business mentor moved the needle forward MASSIVELY in my business.

The real thing to note is that getting 'visibility' as a Health Coach comes BEFORE you are already seen as an expert. In fact, getting exposure in these ways goes along way towards being positioned as an expert FAST - even if you are still a beginner. 
 

 

 
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How to nurture potential clients with newsletters (using Mailchimp)

How to Nurture Potential Clients

Woohoo, It’s May!

Over here in Bondi Beach we are being truly spoilt with a summer that just keeps on giving. I just got back from a long walk around the cliffs with a friend this morning and we jumped in the ocean on the way back.

Impromptu mornings like this are what I LOVE so much about working for myself.

And I spent a large part of yesterday researching hotels and airbnb’s for my upcoming month in America – woohoo!

If you are in NYC, San Fran or Austin let me know – I’m thinking about hosting some meetups while I’m there. Would you be interested?

I loved sharing my new ‘How-To’ series with you throughout April and due to the overwhelmingly positive feedback, I’ve started filming some new episodes.

If you missed any of the previous episodes, you can access them here:

- How to Build a Loyal List of Raving Fans (Using LeadPages)

- How to sign client contracts electronically (Using Hellosign)

- How to schedule client calls quickly & easily (using Calendly)

- How to Promote Discovery Session on Facebook (using Canva)

We’ve spoken a lot about promoting yourself, and building an audience via engaging content, in exchange for email addresses and I’ve had mixed responses ranging from ‘Super Excited’ to have these tools now and ‘Oh so Overwhelmed’ with technology.

I get it – I know you didn’t necessarily become a health coach to be a tech wiz, but there is a bit of business know-how that is needed to build your practice and get clients, so I will continue to create more ‘How-To’s’ to help us collectively rise – be seen, be heard – as health coaches.

Technology will not hold us back from making a BIG difference in the world!

One of the questions I got in my Healthy Wealthy Society facebook group this week was how to ‘pull these pieces all together’.

And for that, I have created this week’s video on using Mailchimp in your business. It’s kind of the ‘glue’ in your marketing.

Mailchimp is your go-to for sending emails to potential clients and business followers, delivering free goodies to those who have requested them and for setting up automated marketing that works by itself to build your community.

You can watch ‘How to nurture potential clients with newsletters (using Mailchimp) below.

 

If you aren’t already in my free facebook group Healthy Wealthy Society, jump on over and join the conversation (we’ve had some pretty energetic chats in there this week which are so important as a community)

See you there

Amanda xx

Resources: Mailchimp

 
 

How to Build a Loyal List of Raving Fans (using LeadPages)

How to build a list of raving fans

Do you feel like no one is listening when you are looking for health coaching clients?

Like no one really ‘wants’ what you are offering?

Like people go cross-eyed when you tell them you’re a ‘health coach’

And if you are really, really honest, the only people you are really talking to are your family anyway….

Where are those masses of ‘raving fans’ you’ve heard other coaches brag about?

What makes them so special?

Arrg, seriously, I remember feeling this exact way when I started out in my health coaching business.

Friends made it look easy to have a zillion online followers and preaching the mantra ‘the money’s in the list’

Honestly, I didn’t even know what a ‘list’ was….

But once I understood the concept and power of a having a list of people who signed up to get a regular newsletter from me (aka ‘my loyal list’) I truly was blown away.

You see, building my own following of people who had ASKED to hear about my health coaching services – who were actually INTERESTED – was a game changer.

Talking about health coaching to someone who is NOT interested in the first place is equivalent to flogging a dead horse – a HUGE waste of time and energy – and the biggest self-esteem crusher ever!

The good news is that building a loyal list is not an elusive popularity game only available to those health coaches who are models or celebs.

Nope, a solid list building strategy is an online marketing foundation – it’s a series of steps, which (if followed) will build a loyal following quick smart.

I’m truly grateful that I grasped this concept reasonably early in my coaching career and have built a large following of people I can communicate with every week.

(Side note, I’ve heard 3 people in the last week claim that not building their list from day one of their business is their biggest regret)

BUT here’s the key concept I want you to remember.

I want you to think of the people on your new list as ‘friends’ – real friends.

Your friends don’t want to be sold to constantly – they want to chat with you about topics of mutual interest.

Giving massive value in your newsletters (once you build a list) is KEY.

I’d love to talk about ‘giving’ more in another email, but for now, let’s pull back.

I’ve created a new How-To video, which demonstrates my secret tool for building a loyal list of people who genuinely want to hear from you.

This is your last ‘One Thing’ to take action on in Action April.

Before you watch the training, here are the basic steps to building your loyal list of followers.

1.   KNOW your target market (you gotta know who you are talking to and what they are struggling with)

2.   Create an awesome ‘massive value giving’ quick-fix solution to one of their problems (a pdf guide, an ebook or a video perhaps)

3.   Create a leadpage to advertise this freebie and collect their email address in exchange

4.   Email them regularly with more massive value-giving content

5.   Once the relationship is formed, you can also start offering your paid services

The beauty of this formula is that by creating a massive value freebie for a painpoint that you KNOW your ideal client has, then you will only attract those who WANT that information and therefore WANT to hear from you regularly.

They are MUCH more likely to become a paying client too!

 

 

If you have any questions on this formula, pop on over to my Healthy Wealthy Society facebook group and ask away>>

In the meantime, here is your ‘How-To’ training for making the leadpage which captures the attention of your ideal client and then captures their email address in the process.

Enjoy building your loyal list

Amanda x

Resources: Leadpages

 

 
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Are YOU my next Success Story?

Are you my next success story

 

By now you would no doubt know that the doors to the UPswing Mastermind are open for application.

If you're a Health Coach wanting to turn your hobby into a thriving business, then this is where you want to be.

So what is UPswing Mastermind all about?

6 months of powerful business training, coaching, group accountability, networking and support… designed to help you step into the successful, feminine businesswoman you know you are capable of being – while changing more lives than ever before.

This step-by-step curriculum was designed exclusively for Health Coaches, guiding you through exactly what it takes to get consistent clients and build a thriving Health Coaching business.

But don’t just take my word for it!

Dozens of women from around the world have gone through this program, and their powerful stories speak for themselves…

Click here to get a sneak peek at some of their INSPIRING stories >>

 

 

Good stuff, right?

Here’s the thing: I want YOUR Success Story to be on this page at this time next year…

I am 100% committed to getting you results, but it’s up to you to take the first step.

Is 2016 your year to finally leave your corporate job, have the freedom to travel or spend more time at home with your kids?

You've dreamt about it and talked about it... Now it's time to UPswing and do it!

Applications are open now for a limited time. Don't miss out.

I'd love to see you in our group!  

Amanda x

 

10 Subject Line Strategies To Get More Email Opens

10 Subject line strategies to get more email opens


There’s no failsafe rule for writing subject lines that convert people on your list into paying clients. But there are a few guidelines you can follow to get your emails opened and read more often. 

When Mailchimp conducted a study on email subject lines (they’re continually monitoring what works and what doesn’t) they concluded that short, descriptive subject lines do way better than “splashy or cheesy phrases” (their words). You can view their email subject line best practices HERE.

Email Marketing is very much about testing and measuring, so experiment with different subject lines and see what works. If one is a dismal fail, it will at least give you an idea of what’s NOT working. There’s no right or wrong.

 

 

Your Health Coaching business is as unique as you are, so also bear in mind that what works for someone else might give you different results.

Follow these 10 Subject Line Strategies To Get More Email Opens:

1. KEEP YOUR AUDIENCE IN MIND

When you know what your dream clients are into, you’ll get opens when your headlines are related to their needs, likes and preferences. If you are still unsure of who your target audience is, have a read of my blog 4 WAYS TO IDENTIFY YOUR HEALTH COACHING TARGET AUDIENCE (aka Dream Clients).
 

2. KEEP THEM SHORT

Five to seven words are enough to not get cut short when your email pops up in your dream client’s inbox. As you know, people’s inboxes are pretty full and they want to scan through quickly to pick out what’s readable. Sometimes subject lines using just one or two words can get more opens!
 

3. MAKE IT PERSONAL

The jury’s kind of out on this one, because some people say using a person’s name smacks of ‘spam’. 

But, there’s something about seeing your name in an email subject line that makes you sit up and listen. Have you noticed that when your receive one of those emails? If your email marketing app offers merge fields, throw one in every now and then and see how people respond.


Has this post been helpful so far? Get my FREE worksheet with these 10 subject line strategies and much more by clicking the button below! It’s time to perfect your email marketing game.


4. ASK A QUESTION

Questions play to people’s curiosity, so have a go at using them in your subject lines. They urge people to read further (the body of the email) in search of an answer.

If you ask a question that has a ‘yes’ answer for the person, you’re likely to encourage more email opens:  Your dream client will want to find out what your solution to their health challenge is. So, something like, “Are you often feeling tired and sluggish?”
 

5. GIVE AN INSTRUCTION

A direct instruction is often very effective. Try a call to action, like encouraging your dream clients to book a free Discovery Session, or if you’re guest speaking at an event you might start with, “Join me at…”.
 

6. USE NUMBERED LISTS

If your email content lists things, like “10 Email Subject Lines that Work”, it pays to reflect that your subject line.

People can easily gauge how long your email might take to read, and somehow it makes it feel manageable, so they are more likely to click and open it. 
 

7. ANNOUNCE SOMETHING

If you’re emailing your dream clients to share some exciting developments in your health coaching business, like a new package, for instance, get your readers inspired by popping it into your subject line.  Try: “My new package is here!”
 

8. CREATE A SENSE OF URGENCY

Without being salesy (it turns people right off, and it’s not who you are anyway), you create a sense of urgency with subject lines like, “There are just 24 hours left to book a free Discovery Session with me.”
As a brand new coach, everyone knows that you are not 'booked-out' yet - so don't use lines like "2 spots left" which is not true - but instead find places where there is genuine urgency to encourage action from your viewer.

 

9. CAPITALISE ON WHAT YOUR AUDIENCE SEE IN THEIR INBOX

Mailchimp has a cool little feature that allows you to add a short teaser to your email when it shows in someone’s inbox (you find it in the top left corner of your email template when you’re designing your email).  

In most email previews in your inbox, that text usually shows up as “Having trouble viewing this email?” – that’s a special little piece of real estate to capitalise on.

Don’t forget to grab your FREE worksheet with these 10 subject line strategies and much more by clicking the button below!

 

10. EMPHASISE BENEFITS

Features are rarely as exciting as benefits. For example, would a subject line talking about a diet speak more to your dream clients than a mental picture of clothes fitting better or feeling more energised?

Now, time for some examples:

  • Do you have a special dress you’d like to fit into again?

  • How a Health Coach can help you reach your health goals

  • Why more mums are drinking ___________

  • How I overcame Adrenal Fatigue in 6 months

  • How to make school lunches that sustain energy

  • Discover the best ways to _______________

  • Have you been feeling unmotivated lately, Kerry?

  • Wanted: Motivated women who want to up their fitness game

  • Get ready to change your relationship with food

  • My special introductory program pricing ends tonight

  • Want weight loss to be easier?

  • Wish eating right wasn’t so hard?

  • 3-Step Action Plan for getting fitter

  • 4 Secrets the world’s healthiest people keep

Above and beyond anything I have shared above, you must ALWAYS first know your ideal client inside and out before writing subject lines. Your in-depth knowledge of your ideal client will shine through your email subject lines above-and-beyond any formula you could ever study.

In my signature program UPswing Mastermind for Health Coaches we start by getting UBER clear on exactly who you are talking to in your emails, so that your can use the ideas above to ensure your emails turn into clients.

UPswing Mastermind will start again early 2016, advanced details can be found here >>

 
 
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