grow your coaching business

Create a Purposeful Package That Sells + Gets Results: The Ultimate Guide for Health Coaches & Wellpreneurs!

Hey there healthy lady!

In this in-depth blog post I’m going to walk you through - top to bottom - how to create your very own unique ‘Purposeful Package’ that sells like gluten-free hotcakes and gets massive results for your clients.   

First up, I’m going to explain WHY it’s so important to sell coaching in a Purposeful Package format - especially if you want to make a consistent and significant income as a coach.

Then I’m going to walk you through what to do - step-by-step - to craft one STRONG signature program that you know your ideal client wants to buy, and that you feel confident and excited about delivering.

This is a process, and you’re going to have to do a little work to complete it - so take out a journal, a notebook, and set aside some time to action the steps.

THE BASICS OF PURPOSEFUL PACKAGES


Why sell packages instead of single coaching sessions?

Many health and wellness professionals - including counsellors, acupuncturists, nutritionists, homeopaths, personal trainers, etc. - work in single sessions, where you'll pay say $100 for an hour session, and schedule a follow-up if needed.

As a health coach - or any wellness entrepreneur - this is NOT an approach I recommend.

Instead, you will want to focus on creating a package of sessions that sells an outcome or result, as opposed to simply trading time for dollars.

This not only works better for YOU - it works much better for your clients, because:

  • Your clients will accomplish much more in a purposeful package than in unstructured single sessions…

  • You will get a higher level of commitment and financial security when people buy a package of sessions vs. the occasional single session…

  • You will know what outcome your clients can expect to achieve from working with you, making it much easier to “sell” coaching and promote your services…

  • Your clients will get better results as they are not just paying for 1 hour of your time, they are paying for support, accountability…the whole shebang....


What is a ‘Purposeful’ Package?

Now that you understand the benefits of selling in packages, let’s get clear on the importance of creating PURPOSEFUL packages.

A Purposeful Package is one created to generate a specific result or outcome for your ideal client.

You will design your Purposeful Package with the OUTCOME in mind — knowing that a dream result could never come from one-off coaching.

This might be a 6-week package, a 90-day package, or even a 6-month package!  We're going to throw out any preconceived “formula” that your coaching training might have given you, dictating that your coaching has to be this long or this short.

Instead, we're going to design what YOUR ideal client needs in order to get the best outcome or result.  


REMEMBER:

  • You’re no longer selling single sessions. You're now selling a specific outcome.

  • You're no longer selling “health coaching”. You're now selling a specific outcome.

For example: Your package might help someone fit into their wedding dress.... It might help someone overcome insomnia…. It might help someone increase their social media following, heal their skin and digestive issues, learn meditation, or lose weight.

We all know that you can absolutely get WONDERFUL results from health coaching, but a single session is never going to cut it.

And trying to sell single sessions (that won’t get massive results for your clients) is going to leave you feeling stressed, unconfident, and unable to market your services.

You need to put on your expert hat, and you need to assertively say, "It's going to take a purposeful package to get the premium result that you desire here."

Let your prospects know that, "As a health coach, I'm going to be by your side. This is a journey. There's accountability. There’s support. That is what makes this special."

We need to think in this way of a Purposeful Package vs. the old thinking of selling one single session. And we need to get a client actually committed to the journey.

For every coach and target market, that journey will be different — there will be something unique in the way it is packaged up so the client will get the best result.

WHAT ARE YOU SELLING?

To figure our what you are selling, you need to know who you are (and what lights you up), who you are here to serve, what you can offer - THEN find your 'selling point'... 

STEP ONE: START WITH YOU

When you design your Purposeful Package, it’s essential that you're not forgetting you — and bringing in the things that you want to do, teach and share into the package.

This enables you to use your talents, passions and unique skills, and it's going to light you up to work with your ideal clients - making it far easier to sell your services, and enjoyable to offer them!

Jot down answers to the following questions:

  • Why do you desire to coach people?

  • Why do you want this type of business?

  • What do you secretly dream of in life?

  • What do you value? Do you have core values?

  • What do you believe about health/food/fitness? (ie: the area you want to coach on)

  • What skills and talents have you developed over the years?

  • What do you have to offer that will be of benefit to your dream client?

Take 10 minutes to jot down some thoughts on a piece of paper or in your journal, to get some clarity around YOUR side of the package, YOUR passions, and YOUR unique skills and desires.


STEP TWO: Then Think About Your Target Market

Now you’re clear on why you desire to coach — and have noted your unique skills and talents, what you have to offer your ideal clients, and what lights you up….

Next we turn our attention to your clients.

Answer the following questions about your target market:

  • My Ideal Client Is:

  • She Is Motivated By:

  • His/Her Key Pain Points Are:

  • What Does She Believe Is The Cause Of Her Pain?

  • What Would Be Her Dream Outcome?

  • She Will Pay Anything For:

  • My Solution Is (Be Specific):

  • She Will Benefit From:


STEP THREE:  Now Bring You & Your Target Market Together

Looking in your journal over the notes on your target market and yourself as a coach, find the sweet spot between what you have to offer, and what your clients want to buy.

Really take some time looking over this and get creative and curious.

When it comes to selling and creating packages, there is something I see a LOT of coaches get stuck on...

And it is this: We as coaches know that our clients need to look “deeper” beyond what they “think” they're struggling with…  (So for example, we may know that their weight issues are related to emotional eating, low self-worth or lack of “primary foods”).

But our client’s don’t know that yet! They just want you to tell them that you can help them lose the weight. They want to know that you can help them move past their pain. They’re not that interested in the “how” at this stage. (Which is what lights YOU up).

This is why it is important to find that “sweet spot” between what YOU know they need (which they might not understand yet) — and where they're at right now.


Tip: Sell Them What They Want + Give Them What They Need

There's a well-known phrase in marketing and it cannot apply more strongly than here. “Sell them what they think they want and give them what they need.”

Selling them what they think they want comes first and foremost…then in your package you deliver them all that they will actually need, as you take them on the journey to healing.  

This is one area where a coach is going to often go wrong - because coaches love things like ‘primary foods’ and these more spiritual, soulful concepts that they've learned are super important - and they do not necessarily want to teach weight-loss.

But think about what the client is looking for!! You client wants the end result.  She is NOT coming from the same perspective you are.

Your client is looking for a practical solution to their pain-point. They're looking for the headache pill, the insomnia pill, the stress reliever, the weight-loss pill, the anxiety cure.


STEP FOUR: Pick your selling point

Next we need to do now what I call “finding that selling point.”   The selling point is the sweet spot between what they think they want, and what you know they need.

Really your ideal package is absolutely everything that you want to teach — and that you know they will need to reach their desired outcome — but it still needs sell them what they actually want.

So for example:  Your package might have a little bit on weight-loss, which is your main selling point.

But actually you're also going to help them see what's going on at work, or their relationships, or their exercise, or their mindfulness. All of that can go in your package — but the selling point would be weight-loss, if that's what your client really thinks they want.

You don't hide the rest of it, but the main piece that you are selling would be weight-loss. Or could also be stress management. It could be mindfulness. You need to be very specific on what's the ONE selling point of your package.

The piece that will sell, the piece that someone will see valuable and pay money for is a solution to their perceived pain point. I say “perceived” pain point. You might see there's something more going on — but we need to sell a solution to what the client thinks is the main issue.

Think of it was the WHAT you’re selling vs. the HOW you get your client there.  

You sell the WHAT and deliver the HOW.

DESIGN YOUR PURPOSEFUL PACKAGE


Step one: WRITE DOWN the details

Pull out your journal or a pen and paper, and jot down your answers to the following:

  • What type of program would excite you to offer your dream client? 1:1 coaching, group coaching, a self-study e-course?

  • How long would be enjoyable for you? 3 months, 6 weeks, 1 year, 6 months?

  • How long and what container would get the greatest benefit for your client? Would they get best results in 6 months?

Here's an example of these Qs in a real-life context...

Would you like to work in a six-month container, but actually your clients might only need three weeks to get the desired outcome for your clients? Do you not like commitment? You only want to a four-week package, but actually, if you're honest, the client needs eight weeks.  There's no right or wrong answer here. I just like to journal about it for this exercise.

  • How often might you need to meet for coaching sessions?

Again, you don't have to write three times a week or six times. Just journal about it. It might be fun if we met weekly, but there might be this pro and there might be this con. What about if it was bi-weekly? Start to explore these concepts and these questions.  

  • How long might each session be?  

Would you like to do 30-minute sessions because your clients are ultra busy… or actually do they need a longer 60-minute session to get more results?

Diving even deeper, what could you actually get done in that amount of time? Will the overall package that you're thinking about be enough time to get results?

Any thoughts that all go into this journaling exercise, anything around how you can design your package so it's really appealing to your ideal clients.

  • What's going to make them want it?

  • What makes them tick and what's going to excite them to buy a package?

  • What's going to make your package unique?

You are unique, and you don't need to worry about how you fit in (or stand out) amongst the other coaches out there, as long as you’re being yourself — but at the same time, it's great to feel that our package does have that something special or a little uniqueness to it. ;-)  Any thoughts you might have around that just journal them in this stage.

  • Is your package designed to help your clients to master one thing?

  • Or is it for you clients to get a high touch on a lot of little things?

If anything comes up as you're journaling on this exercise that you don't have answers for, make a little side note so that you can go out and ask some ideal clients.  If you’re not sure, ask people what they think! Never assume you know what your clients want. For example, you can ask them:

  • What would they be expecting if they worked with coach?

  • What time frame would they be most likely to buy?

  • What kind of accountability would they want?


Step TWO: create your program drafts

Remember, beauty. You really DO have power to help someone with a huge benefit with the skills and experiences that you've had in your life.

Now you get to now create your own ideal package and program that your dream client will love to receive and you will love to deliver.

Think through the following questions:

  • How often might you meet? Is it going to be weekly, bi-weekly, monthly even?

  • How long will each session be? 30 minutes, 45 minutes, 60 minutes?

  • What can you accomplish in each container of time and checking in, will this package really allow enough time to get results?

  • How can you design this package and split into these pieces of pie as such so that it's really going to be great for both you and the client?

  • What is that result or outcome worth to your client?

  • What makes this package unique?

(In a coaching package, more is not always better - it's just about finding the right fit for both you and the client to get the desired outcome…)

Figure out your program specifics.  

Now you can start to draft up your package and the specifics of those now.  

Picture breaking up your client’s journey into individual pieces, almost like a recipe to be released step-by-step — and map out the natural process of taking your client from (A) to (B).  

Experiment with what pricing truly feels right for you.

Map out what topics you could cover in each session. Then add any notes that you might write in here as well are along the lines of what you'd like the client to be doing as homework in-between sessions.


STEP THREE: GET FEEDBACK from ideal clients

At this stage, you should have 3 or 4 draft packages written up.  Keep running these past your ideal clients and ask what they think.

Do you think will they buy this? Is this actually something they would pay money for? Will they be interested and excited to join this program?

Don't be afraid to ASK— especially if you can find a few friends or colleagues who are potential ideal clients.   Don't ever ASSUME your ideal clients are going to buy the package, just ask them! Keep testing. Keep refining.

Never be afraid to look like a beginner or like you're not expert enough. This actually makes you more of an expert by being professional enough to test things out before going to far with this.

FINALISE YOUR PURPOSEFUL PACKAGE

Now is the time to decide:

  • Which package really lights you up?

  • Which one makes you feel like you would feel amazing to deliver it?

  • Which package resonates best with your ideal clients when you run it past them, and chat to them or talk to them about it?

Remember your package needs to offer a solution to a pain point for your ideal clients. Ultimately, they've got to WANT to buy it.  

Have you created a package that answers an important pain-point and delivers a solution, result or outcome? Are you clear on your selling point?

Then you are good to go.  

Tip: Let go of perfect!

Ultimately, I want to remind you that absolute clarity on this will only truly come when you get in the game.  

You can't wait on the sideline, waiting to get a perfect package because honestly, you need one right now that you're pretty confident is going to work, you'll enjoy, is going to get results for clients...

And the only way to find out is to actually get out there and sell it and start coaching that package. I guarantee you will refine it as you go.

Absolute clarity can only really come once you're in the game.

Which package are you going to use to get in the game & start supporting clients with?

You want to get really clear on the following points:

  • What are the benefits of your package?

  • What are the key results and outcomes?

  • How many sessions are included?

  • What are the session topics?

  • What is the cost or investment?

  • What payment plans are you going to offer?

Once you have this really tight little checklist of what your package is about, now you can use these exact words to carry over into your sales pages or marketing content, or even just for the words when you're talking with potential clients!! You'll be able to easily explain what you're doing and what you're selling.

You’ve now got a Purposeful Package that solves your target market's pain points and truly excites you to deliver!

Love,

Amanda xx

PS: Created your Purposeful Package, and ready to share it with the world? These are your perfect next reads... 

→ Should You Put Prices For Your Program On Your Website?
→ 
12 Top Tips for Getting Clients As A Health Coach

Want my custom-made Purposeful Packages Workbook?  Download it here: 
 

How to Overcome Money Objections (Without Ever Feeling Sleazy)

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Hey beauty,

I’m writing today’s post from my balcony - a cup of cacao by my side ☕️ - feeling very “full” after a delicious lunch and soul chats with a bunch of beautiful female entrepreneurs. We talked sex, sensuality, beauty, societal standards, rest, play...aaaand sex again. 😉 

And this morning I’m all set to go to the gym for some weight training - which for me lately has been all about the feminine desire to build inner strength.

Now, today I wanna talk about something that most clients come to me about once they start getting clients — AKA: what to do in that final part of a sales call, when you have to talk about ‘the money’, and your perfect prospect says they ‘can’t afford it’,  

It’s definitely a time where you need to tap into a little bit of that inner strength… and it’s also very normal to struggle with, even for the most successful coaches! 💗

The good news is, there IS a way to overcome money objections which is intuitive and soulful — not sleazy — and in this video that’s what we’re diving into.

I’m sharing a really intimate peek into a coaching session with one of my clients. (An UPswing Mastermind graduate, and UPswing Momentum client, who recently transitioned full-time in her business!)

In it we’re “workshopping” her sales call strategy — exploring into what’s really going on when people say “no” to your services, what could be causing low conversion rates, and how to overcome money objections WITH grace — and without an ounce of haggling or pressure. 🙈

Click here to watch it now…

 
 

In it you’ll learn:

  • The #1 reason people say they can’t afford it (beyond not being able to afford it)

  • The 2 things you can’t really sell, no matter how good a sales person you are

  • The importance of selling TANGIBLE outcomes vs. intangible ones

  • And the 3 keys to a high-converting discovery session

Enjoy, beauty!

Love,
Amanda xx

PS: If you liked or needed this post, be sure to check out this one too… How To Sell Your Health Coaching Services: The Definitive Guide For New Coaches

 

Before you go, download my 7-step simple sales script, to convert more clients with confidence, heart and soul. This is my go-to Discovery Session script — click the image to get your copy now! 👇🏼

Should I Offer a Money-Back Guarantee as a Health Coach?

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Hey beauty!

“Should I give a money-back guarantee?” 💰💸

I get this question pretty often from new Health Coaches in my UPswing Mastermind and community — I assume because sooo many generic business trainings DO suggest offering a money-back guarantee to encourage people to buy, as a sales strategy.

But Health Coaching is different.  

Watch today’s vlog to find out why.

You’ll learn:

🙅 The #1 reason you shouldn’t offer a money-back guarantee as a Health Coach…
👍 What I recommend you do instead, and…
📑 The KEY clause you should ALWAYS include in your coaching contract…

Hit play to watch it now! 💋

 
 

I hope this clarification is really helpful for you, beauty!

Like this post? You’ll love this one: Should I Put My Program Prices On My Website?

Love,
Amanda xx

 

Click the image below to download your FREE Purposeful Packages Guide, and craft a Coaching Package that sells like GF hotcakes and gets massive results for your clients!

 

How to Create a Week of Content from ONE 5-Minute Facebook Live [Swipe my time-saving system!]

How to create a week of content from one 5-minute Facebook Live
 

Hey beauty!

  • Do you struggle to put out consistent content in your business? 😭

  • Do you KNOW that you need to be posting regularly on social media, to your newsletter list, on your blog… but actually making that happen is a whole other story?! 😫

In this short video, I share how I create a FULL week of content from ONE 5-minute Facebook Live.  💻📹📱✍

 
 

With this super-simple, time-saving strategy, you’ll be able to put out fresh content CONSISTENTLY.

💖Content that builds your ‘know like and trust’ factor...
🌟Positions you as an ‘expert’...    
📲Bumps you up in the algorithm…
💌Grows your email list…
👯And connects with your ideal clients…

Even if you’re building your coaching business while you work, parent, or study full-time - and your time is precious and limited!

Watch it now and start being visible and creating content on the regular!

Love,

Amanda xx


PS: Grab my FREE checklist to go along with this post! It shows you step-by-step how to transform a 5-min Facebook Live into a week of content. Just click the button below to get it instantly!

 

If you found this blog post useful, go ahead and pin the image below and share it with your friends!

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4 Top Tips to Shine on Social Media in 2018

4 top tips to shine on social media in 2018
 

Hey beauty!

Do you ever struggle with social media and feel stressed-out, overwhelmed, disappointed in your follower numbers or confused about what to post…?

Last week I sent out a survey to my email list asking what they most need support on - and so many people responded saying that they wanted more training on using social media as a health coach.

Which is perfect timing, because it’s been top of mind for me lately too!   

You see, I recently returned from a week of Masterminding in Hawaii with some of the TOP women in online business right now - and we spent a lot of our time time talking all things social... 

(And I will share a lot of what I learned there with you all later in this post!)

So in response to the survey answers... 

I spontaneously jumped on FB Live last week to share my thoughts and insights on what’s happening in social media right now...
And served up actionable tips that will help you feel more purposeful and confident on social media, and use it more effectively to grow your health coaching biz.  

Watch the FB Live video below (it's great quality once you hit play, don't mind the garbled image!) - or read on for a blog version. 😉 

 
 
 

Firstly - how truly lucky we are to have all of these platforms at our fingertips, to get our message out to people - for FREE.

It’s really not that long ago that the only way to run a business was renting a bricks and mortar building; and putting ads in the phone book or the local paper.

So we’re really, really, really lucky! 🙂 

But at the same time, with so many different social platforms out there, it can get pretty  overwhelming trying to keep up and be seen.

And we don’t own those platforms ourselves... 

Which means we do have to play by the rules of others, and keep up with any algorithm changes that Mark Zuckerberg decides to throw our way. 😉

Now one thing I want to clear up before I give you my 4 social media tips is this:

The expectation of how quickly we should be able to get our social media platforms up and running is CRAZY!  Really, you should expect it to take YEARS to build your social media platforms up….
I’ve been building mine for 6 years now.

When I work with coaches, I find a lot of people want a quick fix - they want a lot of followers, and they’re focused more on the number of followers than on their engagement, their relationships online, the quality of the followers they do have - or the quality of the content that they are putting in front of their audience.  

So, if you’re after the ‘quick fix’ - I suggest you close your computer, go do something else - because I’m not going to be able to share that with you!

But if you’re in it for the long game, and you’re really serious about getting your work out there into the world, then listen to what I’m going to share…

Because social media really IS the way to do that.  

Even more so today than in the last couple of years.

Social media platforms are a way of bringing mutual friends together, and connecting us to millions of people around the world who are interested in the same thing as us! 
The top thing is to remember that this is about true connection (not sleazy business or marketing tactics) and getting our message out there.


So without further ado, here are 4 tops tips to help you shine on social media in 2018!


1) Focus on your target market (aka: your niche, or your ideal client)
 

In my experience, this is something people read the book on…and then feel like they should never go back to it again.  

When actually, target market is something that you should focus on alllllll the time.

You need to know that ONE ideal client you are talking to - that one ideal person you are getting out of bed/onto your phone/on camera to share your message with.

Because when you're sharing online, it’s NEVER about you.

As scary as it can feel to go live or post online - and as much as you worry about people judging you, or what your ex is thinking when they see your post 😉 - it’s not about that either…

You’re really showing up there for your target market. 

(This is the same for me too!  I’m here for my ideal client, ‘Sarah’ who is trying to build her health coaching business. But it’s totally ok if your name is not Sarah… I just need to know that ONE person I am speaking to, to truly create a connection.)

So study your target market - see what they are struggling with, what they want or need help with, the outcomes they want, or their pain-points. Survey them if you can!  

Because when you know you're creating something that’s truly valuable to them, you will stop focussing on your internal fear, and instead focus outward - knowing that you can, will and DO support others through your online presence.  

Is this post helpful? I created a free checklist to help you take these 4 social media tips to the next level. Click the button below to get it instantly!

 

 


2) Treat your followers as friends

The biggest mistake I see people making on social media is treating their social connections as business relationships, not friends.  

You need to realise that we’re talking to friends online. We’re talking to other women, other men, other people just like us - and we’ve got to treat these relationships as social connections.

I see so many people saying: ‘I don’t know what to share!’  

My answer is to that is:  What would you say to a friend if she was sitting across from you having coffee right now? What would you say to a friend if they came to you with that pain-point or problem?

Be real. Be genuine. Social media is not about business, it’s about connection.

There’s a different energy in a photo that has ONLY my laptop, a latte and a green juice in it - compared to when I put my hand in it.  The difference is the human connection.

 
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So we’ve got to remember, this isn’t just about a curated business. It’s a human business built on connection.  

As coaches, we can’t hide behind stock photos anymore - in fact, one of the most challenging things in online business right now is that we do need to be showing up on camera, and posting photos of OURSELVES - which can of course be vulnerable.

But to really have that connection on an intimate human level, we need to be seen.  

As viewers, we want to see real people - and that is exactly what the algorithms are serving up too. If you get on a FB Live, it will be shown in the Facebook Newsfeed - whereas if you put up a generic quote on FB, it probably won’t!

So you must create content that cultivates connection - primarily photos of you, and video. 

 

3) set up a FB business page, above all else.
 

I built my business using the ‘Facebook Universe’ - Facebook and Instagram - so that is what I am going to talk about next…

On Facebook - if you do nothing else at all - you MUST have a FB business page.

I see it as an online Business Card of sorts.

It may not be the piece that gets the most engagement, but you MUST have it (and if you want to run ads in the future, you can only do those if you have a Business Page).

It  is the single most important asset you have on Facebook.

And Facebook is a platform that has been around for a long time, is not going anywhere, and is important to be a part of. 

 

4) PLAY ON INSTAGRAM STORIES - AND STUDY WHAT WORKS.


On Instagram - be playful and get your study on! (I’ll explain what I mean in a second… )

Instagram is massively hot right now, especially Instagram Stories. 

If you’re not already following me on Instagram, come on over and join in the fun!

For your homework, I want you to come along and PLAY with me on Insta Stories… 

Because THAT is the energy of Stories right now. It’s all about PLAY - sharing our real lives, sharing our real selves. It’s about building true friendship and connections alongside sharing our business messages. 💗 

Instagram + Facebook are the two that we focus on in my UPswing Mastermind for Health Coaches - and in general I feel they are the top two platforms to focus on when building a business in the health and wellness space.

And a great way of learning the platforms - if you’re not in a program like my UPswing Mastermind - is to get on there and STUDY!

Here's what I recommend you do:

  • Click here to follow my Insta Stories.

  • See what you like, and what you don’t like.

  • Then emulate what you love - just try doing smaller things as you get started, gain confidence, and grow from there.

  • Study what’s working for other people in your industry, too! 

  • Look at another health coach who is doing great, and look at how is SHE doing her Instagram posts and Insta Stories. Because I guarantee she’s taken the time, energy and money to work out what’s working, and you can learn from that.

And most importantly, have fun with it!

A lot of people are saying social media is getting HARDER.  

I actually think it’s getting more real and more juicy because we can’t hide behind tactics anymore. We have to show up, be real, be ourselves, and cultivate those true connections.

People love realness. 

And when you come at social media from that angle, I think you’re going to love building your tribe and getting on there as well. 💗

Let me know your thoughts in the comments!  I'd love to hear your #1 takeaway from this post, or how you're feeling about social media now. 😘 

Love,

Amanda xx

 

12 Top Tips for Getting Clients as a Health Coach

 

Hey healthy lady!

Today I’ve got something special for you... I asked the women in the most recent UPswing Mastermind and UPswing Momentum programs to share their top tips for getting clients as a Health Coach…and they offered up some excellent advice.

(For those that don't know, UPswing Mastermind is my stage 1 program for beginner health coaches, and UPswing Momentum is my stage 2 implementation program for coaches & heart-fuelled emerging leaders)

These are women who 6- 12 months ago were exactly where you are now… struggling to get clients, and wondering if was really possible to be make money as a Health Coach.

Not anymore! ✨ Scroll down to get their top tips for getting clients, and discover what’s been working best for them...
 

1.  LET GO & BE YOURSELF
 

Sometimes we have big expectations for ourselves, and feel like health coaches need to be/act/look/take food pictures (insert whatever verb resonates with you) a certain way.  I'm starting to see that the more I let go of those expectations and stories and just allow myself to BE ME, the more things flow and people are naturally drawn to me.  Let go of all that isn't you and be truly, authentically, unapologetically yourself.  

- Joanna Whitney, UPswing Mastermind

 

2. TELL EVERYONE WHAT YOU DO
 

I tell absolutely everyone I know what I do — and I got my first 10 clients this way  The ones who are in pain keep coming back and asking questions once they know what I do, and every time I have "asked for the dance” (invited them to a discovery session) I have received a firm yes!

- Lily Potter, UPswing Mastermind

 


3. HAVE A PURPOSEFUL PACKAGE TO SELL
 

Having a package to sell has been the most productive way for me to get clients!  Until I had a package I had no idea what I was really selling, or how to talk to people about it. Once I had a package and a tagline, it was so much easier talk to people about what I do, and how I could help them. Especially as designing the package went hand-in-hand with researching my target market. Once I knew what they were struggling with, I could create something that they wanted.

- Melissa Lowe, UPswing Mastermind

 

 

4. YOUR STORY IS A SUPERPOWER

Knowing that you can help someone with your own story is the key to helping others.  You can’t fake empathy — and when you can relate with your potential client, the wrapping comes off them so much faster.

- Michelle Edwards, UPswing Mastermind

 


5. CHOOSE SINCERITY > SALESY

How do I do that, you ask?  Be yourself, and offer yourself. Here's what I mean:

Be Yourself - Reflect on your skills, your passion, your purpose and your ‘WHY’ — and keep this feeling in your mind and heart.   Your drive to be a coach and help others is in itself a gift to those who really need it. With that self-belief and ownership, a confidence develops and the ability to be ‘sincerely you’ is born.
 

Offer Yourself - This can mean talking to people you know about your work, connecting with people who you know need support, sharing your services with acquaintances, and with people you meet. Get out there as you, in your power, with your unique skills — and offer yourself to people. Offering means asking them if they would like to learn more about working with you, and about how you could support them.  

Show them your sincerity and genuine desire to help them. One thing I've learnt is that many people are afraid to ask. It's when we are in our power and can sincerely offer ourselves to someone, which supports others to accept, with gratitude.

- Sally Jane Douglas, UPswing Mastermind

 


6. GET OUT OF SALES & INTO SERVICE
 

As a Mindset Coach, I believe it’s so important to know “where your heads at”.  Observe your mindset when interacting and speaking with potential clients. Notice how you feel, what you say to yourself, and what you think about when talking about your services.  Do you feel as if it is hard, difficult, awkward, and scary? Or is it empowering, fun, enriching, nurturing and in flow?

What you believe and how you feel sets the tone, and people pick up on your vibes! Write a long list of all the benefits you offer your clients to convince yourself of the immense value you have to share, so you can completely “own it”! :)   As coaches we are here to serve and help people achieve their goals, so in my mind I don’t sell, I only serve — with a deep inner belief and certainty that I can truly help them in a positive and empowering way. When they pick up on these vibes, they start to see the possibilities and believe it too. 

- Carolyn Daley, UPswing Mastermind

 

 


7. SPREAD THE WORD (AND MAKE IT EASY TO BOOK)
 

To get started finding clients, tell everyone you know what do, what you offer, and how you can help them — through social media, email and word of mouth.  Create a simple process for them to book a discovery session. You might be surprised who is most interested, and how many people are willing to spread the word for you!

- Michelle Joison, UPswing Mastermind

 


8. START THE CONVERSATION
 

Start having the conversation. Tell people what you do — it opens up further questions, conversations and opportunities. Have these conversations with your family, friends, personal trainer, osteopath, the receptionist at the gym…even the stranger you start chatting to in the queue at Starbucks. You just never know where these conversations will take you!!!


- Melinda Benstead, UPswing Momentum
 

 

9. KEEP SHOWING UP
 

It might seem like no one is seeing your FB or IG posts and it can get discouraging, but keep showing up and consistently be seen. It pays off! Share about yourself, your story, your struggles, your wins. Be you, and show your ideal client your authentic self. As people start to know, like, and trust you, they'll soon be messaging you. Be patient. It doesn't happen overnight, but it DOES happen!

- Shonda Smith Palmer, UPswing Momentum

 


10. CONNECT TO YOUR WHY
 

This has been so important for me because it allows me to authentically speak to people who need my help.  When times get tough or I feel busy and overwhelmed, it always helps to connect to my why and promote my services from that place of passion and service. I find clients respond to that type of authentic, ‘from the heart’ communication and message.

- Christina Tidwell, UPswing Momentum

 


11. SPEAK TO YOUR TARGET MARKET
 

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My top tip is to really understand your target market and speak to them through all your social media, newsletters. blogs etc. It’s hard sometimes to not want to speak to everyone, but knowing your target market and focusing on them only has been my biggest breakthrough.

- Melanie Hansen, UPswing Momentum

 
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12. KNOW YOUR TARGET MARKET
 

Know your target market better than they know themselves. Don't just understand their pain points but talk about it in their words. Do market research.  Make sure what you are offering is something they would find irresistible. And lastly, be consistent with talking to them — even when it feels like nobody is watching!

- Amanda Pickering, UPswing Momentum


Love,
Amanda xx

 

 

If not now, WHEN?

Sometimes the smallest things can make the biggest difference.

For me, it was four little words: "If not now, when?"

My business coach at the time told them to me because I wasn’t moving forward. I was stuck thinking about my business, studying, reading, but not DOING.

The truth is that most people DREAM but never DO. 

  • They think success can start "next year."
  • They think success is easy for the "lucky ones".
  • They think success will come once they already have money or fame. 

But success comes from saying yes NOW and getting to WORK!

In fact, in his infamous book 'Think and Grow Rich', Napoleon Hill states this DECISION as being one of the key factors of wealth and success.  

The wildly successful have learned that saying YES is a decision that can only be made NOW.  And I am insanely grateful that I learned this lesson. I realised that nothing was going to be radically different "next year" if I didn't act on my dreams TODAY. 

Those 4 words led me to the 3 most important principles I run my business by today. 

  1.  Success comes from making THE decision. 
  2.  Success comes from staying in the present moment (today - now
  3.  Success comes from TAKING ACTION on that decision today .

These three lines are typed up above my desk and have been since they day my mentor shared those four unassuming words a few years back.

The decision I made to get in the game THAT DAY – no more waiting – saw me go from struggling to find clients (like, reeeeally struggling) to earning high 6-figures a year from my coaching business. (And crossing seven figures in the past 18 months!!)

But it wasn't just about the money regarding STUFF or my lifestyle. Those four words gave me the freedom to invest in my passions both with my time and finances.

In fact, this year I donated a substantial amount towards a school in Africa as part of the World Teacher Aid initiative set up by fellow online marketer Stu McLaren. Being able to contribute to such a worthy cause is something I never dreamt possible. Next year I might even be able to visit this school and see the social impact first hand!

If you are serious about growing your coaching business, helping others to transform their lives, and changing the world, I am going to pass those four words of wisdom over to you now.

“If not now, when?”

Let's make 2017 the YEAR of DECISIONS and ACTION.

Amanda xx

PS:  If you would like training, mentoring and accountability as you grow your health coaching business, I would love to support you in the UPswing Mastermind. Applications close TOMORROW, February 5th.  Click here to find out more and apply ASAP >>  

 

[Amanda's Story] From crippling money blocks to making $10k in 10 weeks

As January comes to a close and we move into February, how are those New Year's Resolutions holding up?

Still avoiding carbs? Going to the gym every morning? Spending less on that shoe collection?

Yeah, me neither...

But I do have an even more important question... 

How are your BUSINESS resolutions holding up?

Well, I have one graduate who's starting 2017 with a BANG!  I spoke with Amanda Pickering before the holidays, just a few months after starting my UPswing Mastermind, and I wanted to share her story. 

 

Before Amanda started UPswing Mastermind, she was really struggling with her biz. She had done her training, completed some general business development courses, and even had a few clients. But she was NOWHERE near where she wanted to be regarding her finances and reach. 

Amanda was working HARD (12+ hour days)... 

And doing everything she was told was “RIGHT” (at least what she was told in her business development classes)...  

But something was WRONG. Amanda wasn’t progressing.

She knew it wasn't just her strategy. She recognised she had HUGE money blocks that were keeping her from success. However, she had no idea how to break down those barriers. Amanda knew she needed help, but didn't know from where. 

When Amanda found my program, she was skeptical. She had already tried group classes and business development coaching, and neither seemed to yield results. She had racked up some debt and wasn't making nearly enough with her business to justify cost. 

However, Amanda was excited by the fact that my program was specifically designed for health coaches, and she wouldn't have to squeeze some one-size-fits-all training into her business.  She figured if she could just land ONE client a month, the investment would pay for itself. 

So, Amanda took the plunge. And she's so happy she did. 

Amanda discovered that with a Mastermind course, she actually broke through her limiting beliefs FASTER. This is because when working in a group she was able to experience the breakthroughs of her classmates as well as her own. She learned she wasn't alone, her anxieties and fears were shared by everyone in the group. This allowed her to feel more confident and ambitious with her dreams. 

Amanda's results?

 

Ten weeks after starting the UPswing Mastermind she had made her first $10K!  She had landed eight discovery calls. (She only had 3 in the past year and a half) and she was able to go part-time at her job.  She's now positioned to go full-time with her business, and I can't WAIT to see what happens next for her! 

 

If you want to listen to Amanda's full story, I did an interview with her right here >>

My favourite thing she said in the whole interview was that she felt that ANYONE could have her success.  The step-by-step process I provide for building your packages, marketing, and piecing together your business plan, is foolproof.

If you show up, and do the work, you will succeed. 

Amanda xx

PS: With the UPswing Mastermind, Amanda's story can be YOUR story in 2017.  But doors are closing soon, on Sunday 5th February, so click here to apply ASAP >> 

 

Maybe you can relate?

Maybe you can relate

 

It's been very busy in my world lately.

Working with over 50 health coaches a week, launching the next round of my UPswing Mastermind program, and travelling back to New Zealand for Christmas and New Year with my family.

A few weeks back I was presented with an opportunity that felt almost too good to be true.

I hesitated... I almost didn't say yes... Maybe they were mistaken... Maybe I should think about it some more first... Maybe I'm actually too busy right now... I'm about to launch my program so maybe I should be "safe and responsible" for the next few months...

Oh and the clincher: Maybe I shouldn't spend the money needed to take action...

Isn't the mind clever at holding us back from our dreams?!

When an AMAZING opportunity came my way...

Instead of jumping all in with a YES...

I questioned it.  I didn't TRUST.

Thankfully I caught myself super quick. Took a deep breath and said YES to the opportunity... and already, only a few weeks later, so many things have unfolded as a result that I couldn't have even logically dreamed of myself.

Saying yes to that one opportunity created a ripple effect that I could never have created alone - and yet I almost missed it!

Sometimes we can be so 'busy' in everyday life that saying YES to something new can almost be missed, despite our dreams and best intentions.

Or sometimes when something arises that we would love to do, our sneaky monkey mind comes in to tell us "You can't do that," or "What if it doesn't work out?".

How are things going for you right now?  

Do you ever get these conflicting messages between your heart, your dreams and your monkey mind? 

Are you feeling a bit daunted by the whole "Health Coaching Business" thing?

I know that when I was first out of training, I had big expectations about what I was going to be able to do with myself.  No more long hours in the office... loads more time to get to those yoga classes... not feeling like I had to rush from one life draining part of my day to the next... it was exciting!!

Then as time rolled on and I couldn't seem to bring in enough clients... I started to doubt my big dreams.

Who was I to want this? Could I actually do this? Did I have what it took to run a profitable business?

Then, as amazing opportunities presented themselves - chances to learn how to really do this from mentors I admired - I had moments of doubt.

And you know... I don't think any of it had to do with what was on offer, because at the time I knew it was what I needed!

What was holding me back was ME.

I had moments where I just didn't trust myself...

I didn't believe that, if I was given and accepted this opportunity, I could actually be trusted to put in the work and do it.

If I'd listened to that inner critic, I would NOT - in any way - have the life I have. The freedom. The choice. The lifestyle. 

So what was it that stopped me from listening to that inner critic that was telling me that I couldn't trust myself?

I looked at it rationally.

I knew that I had trusted myself to complete my health coaching training. And I'd done it. I'd graduated.

I'd trusted myself to decide to leave my corporate job and start my business. And I'd done that.

So I knew that I had a track record of going for my goals.

And when I realised this - I was able to keep my eyes on this new goal and make that leap.

That investment in myself has repaid itself many times over. :)

How can you trust yourself more right now? How can you look more rationally at the fears and doubts that are holding you back?

Amanda xx

PS: If you would like training, mentoring and accountability as you grow your health coaching business, I would love to support you in the UPswing Mastermind. Click here to find out more >>  

 

Why you don't need to feel confident to start coaching

 

So many new coaches come to me saying that they don’t feel ‘expert’ enough to start coaching....
They think that they need to do another training to feel 'good enough' to coach...


Well, I thought this story from when I first started out might help everyone to see that NO-ONE feels confident when first starting out!

One of my first clients was a young woman named Rebecca. When Rebecca came to work with me I had only worked with a handful of clients on the basic program I had learnt at IIN.

Rebecca was bedridden with Chronic Fatigue and had been told not to expect a recovery. 

As a new Health Coach, I wandered if I knew enough to help her. I wondered if my limited health knowledge would be strong enough to support her in improving her health.

I started working with Rebecca on both nutrition basics and also ‘primary foods’ and mindset which were the parts I really loved myself.

Only a few sessions into our coaching she emailed to say her family couldn’t believe it but she was able to get out of bed long enough to go to her sister’s graduation. She emailed me photos of her with her new dress and makeup.

And yet it wasn’t till our final session on Skype that I truly saw the total transformation in her. She was out of bed and looking fabulous. And her doctors had even changed her medicine in their amazement at her unexpected and rapid improvements.

Sometimes, it really is the basics, with someone by your side to believe in you, to hold your hand to a new way of living, to reflect back an outside view and to cheerlead you on all the way to a new level of health.

Rebecca was so overjoyed at her transformation that she too went on to train as a Health Coach and so did her Mum!! How cool is that?!

Talk about creating the ripple effect in the world’s health.


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And Rebecca was not the only client I had in the early days who had such great results – even BEFORE I felt uber confident and ‘expert’ as a Health Coach.

To be a good Health Coach you do not need to KNOW everything – but you do need to get out of your own way and be willing to start helping others.

Trust me, if I could get such great results with my clients EVEN though I never felt I knew ‘enough’ then so can you!

And the best news is, that ‘not enough’ feeling goes away quick smart after you’ve seen this happen with just a few clients and you’ll be able to look back as I do and wonder why you didn’t get in the game sooner.

Amanda xx

 

PS: Download my 100 Killer Coaching Questions TODAY so you never get stuck for what to say in a coaching session again. These 100 Questions will help you feel like a PRO (and get MASSIVE results for your clients). 👌🏼