coaching clients

The Definitive Guide To Coaching Confidence — For New Health Coaches

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Hey healthy lady!

Taking the leap to become a health coach is SO EXCITING… but it’s also downright scary!

It is common, normal, and completely natural for new health coaches to lack confidence in their ability to get great results in their coaching sessions.

Let's just think about this logically: How could you possibly be confident that you will get amazing results in a coaching session if you haven't yet done it?!?  You can’t!

I watch SO many new health coaches sitting on the sidelines…  

Waiting to feel confident before they start coaching…

Or maybe even investing another $5000 in a second or third coaching certification…

When in fact, it’s impossible to feel confident without actually getting in the game and getting started first!

Coaching is a skill. And therefore, just like riding a bike or cooking a souffle, the only way to feel confident is to do it again, and again, and again. Confidence only comes with practice and experience.  

So in this ‘ultimate guide’ blog post I am going to walk you through EXACTLY what to do to deliver a kick-ass coaching session — so that you can get out there, get in the game, start practising, and start growing your coaching confidence… 
 

THE FUNDAMENTALS OF COACHING CONFIDENCE


1. Understanding Your Role As A Health Coach

A lot of coaching confidence comes down to understanding the role of a health coach, and what your job is in the coach/client relationship.

A coach coaches.  This distinction is important, because I often hear new health coaches worrying that they won't get the results a doctor might, or a nutritionist might. Or getting caught up worrying that they haven’t had the training a doctor has, a nutritionist has.  

But a coach is meant to COACH. Not be the doctor, not give a diagnosis, not write a prescription, nor teach the science of nutrition, or create a specific meal plan.  

And it's really important that we own this as health coaches. There's a reason that there's a gap in the system right now. This role and support is so needed and valuable.  (So much so that Tony Robbins wrote an article on it, here)

Sure, a health coach doesn't replace a doctor… but a doctor will have only 15 minutes to prescribe or diagnose.   

Who is there to coach them through lifestyle changes, hold their hand (or hold them accountable),  encourage and support them, hold space for them through their difficult moments, and help them have their own breakthroughs?   

This is what coaching is all about.  

2. Knowing You Are Not Responsible For Your Client’s Results

One of the main reasons I see new health coaches holding themselves back is a feeling of responsibility for the client's results.  Of course you will give your best as a coach — but you simply cannot control what a client chooses to do in her own time!  

There is a level of ‘letting go of the attachment to the outcome’ that's really important as a coach.   

To know that it's not your responsibility to give your client results — but it is your responsibility to show up during your coaching sessions, be deeply present, ask them strategic questions (more on this later!), guide them towards their ‘aha’ moments, provide accountability and support, and share resources and valuable teachings where appropriate.  

At the end of the day, that is all you can do as a coach…

Create an environment of deep listening, support and encouragement. While knowing and accepting that you cannot control what your client does in their own time.

3) Being OK With Being A Beginner

You want to be a health coach — and coaching involves skills like active listening… asking strategic questions… getting comfortable with silence and pauses… mirroring your client… asking for permission…  quietening your ego and letting go of needing to be right.

These are skills you need to practice, and ultimately master, THROUGH coaching and practice.

So I really encourage you to be okay with being a beginner coach!

You only learn through doing. And you're going to have to take that leap and get in the game at some stage if you want to be successful…so why not do it now and get started?  It’s time to get in the game and start coaching — yes, even before you feel ready.  

When you get in the game, you'll surprise yourself at how you're already enough. You really are enough to be a great coach for a potential client.  (Especially with the tools I am giving you today…so keep reading.)

4) Knowing That You Don’t Have To Be Perfect To Help People

Something I see a lot of new health coaches struggle with is their own imperfections!

Newsflash: Clients don’t want perfect coaches. You don’t have to be living an extraordinary, exemplary, perfect life to be a coach. You don’t need to eat perfectly, never have down days, or never struggle with your own health challenges.  

This is a myth that we coaches make up to STOP ourselves taking action!  

The truth is: Clients don’t want perfect coaches.  

They want people who are real, genuine, compassionate. Who will see them, who will believe in them, and support them with where they are right at that very moment.  

If they feel intimidated by your perfection they won’t work with you anyway!  

Remember: whatever it is you are struggling with — adrenal fatigue, eczema, relationship issues, whatever — doesn’t negate the fact that you can help people!!  

And your level of empathy, compassion, understanding will actually be far greater because of what you are going through, or have gone through.

5) Practising Self-Coaching And/Or Getting Continued Mentorship

There are always worries as a new health coach — niggling fears that you're not good enough, or you don’t know enough, or perhaps you have limiting beliefs around money, your competitors, or how many clients there are.

The key here is taking responsibility for your mindset and for your business. Taking responsibility for your ability to overcome your limiting beliefs, and take the actions you need in order to move forwards in your work.

There are a few ways you can do this:

Exploring your own beliefs and mindsets continually — for example, through a journaling practice. This is going to help you build your confidence, grow your business, and get rid of the things/thoughts/beliefs that aren't serving you anymore.   

Working with a mentor or a coach of your own. This looks like continuing to invest in yourself, continuing to be supported — ideally by someone who's a few steps ahead of you on the path that you are wanting to go in your life. Someone who can hold you to a higher place when you have those down days or doubts. Someone who sees your potential, someone who truly knows what's possible, and HOW to do it.

Reading self-development content — this is not only going to improve your own life, but will actually improve your own knowledge bank as a coach!  

6) Ask Killer Questions (It’s the KEY to Powerful Coaching!)

This is something we’re going to focus on throughout the rest of this blog post — and to support you further, I've created a free resource called ‘100 Killer Coaching Questions’. 

This is a list of my most POWERFUL coaching questions for you to use in your sessions.  

Download your copy here >>

The truth is: You don't need a zillion different coaching techniques, or years of experience under your belt to get started, if you start with just one “power tool” in your toolkit — the ability to ask killer coaching questions.  

When you master the art of asking questions… and then listening… then asking another question… and then listening… You are stepping into a truly impactful position as a coach.  

Trust that the magic of coaching will unfold when you stay present, when you pause and allow space for your client to respond, when you keep listening, and when you take them deeper.  

They give you an answer and you ask a deeper question, and a deeper question…

Allow that process, the breakthroughs, the a-has to unfold. If you do this, you will feel a HUGE improvement in your coaching skills, the results you experience with your clients, and your coaching confidence.

Now you understand the foundations of coaching confidence, let’s dive into the coaching HOW-TO’S — so read on to discover how to structure your coaching session, and coach confidently and effectively.

 

PART 1: HOW TO PREPARE FOR A COACHING SESSION

I always teach business with a blended masculine/feminine approach. Because I believe we need a balance of both!  

We’ve got the left brain — the structured, tangible, business pieces — and the right brain, which is the more feminine side. The self-care. This is about you showing up as a coach.

Both elements come into ALL parts of your business… including preparing for a coaching session.  

Masculine Preparation:

Prepare your notes and have the practical things that are going to support you and be beneficial on the calls, especially as you’re getting to grips with your packages and session outlines.  (An outline of your program, for example)

Over time, you're not going to need a lot of preparation time before a session, but at the beginning, I really encourage you to figure out —> Do I need a handout for today's session? Or do I need a handout perhaps that I promised the client on the last call?  

Reviewing your client notes from the session before and checking "Oh, you know, I feel like it might actually be that she's going to ask me about sugar today, so I'll pull out my sugar notes in case I need them on the call."  

(Yes, even if it wasn't on your agenda of your package outline — because as you go through your coaching session of course everything's going to become unique for the individual client.)  

In the long term I want to reiterate that you won't have to do this very much, because with practice and experience, you're going to be much more organised! You're going to know exactly what you need for each session, if anything, and it won’t be important.

But at the beginning, just a little bit of time before a session to get prepared in practical terms with what you might need can be really helpful, and help you feel more confident. :)

Finally, make sure that you've scheduled enough time before a session in your diary to prepare, so you're not ever rushing to a coaching call —  you want to be completely ready and professional on the dot when your client's coaching session starts.

Feminine Preparation:

Now, the feminine side is the energetic side, and this is something you’ll do before every session no matter how experienced you get!

You don’t want to turn up to a coaching session if you've just had a blazing argument with your husband; or right after a run, sweaty, huffing and puffing… (for example).

It's really important to take time before a session to become quiet. To let go of any distractions. To focus inwardly.  To tap into your intuition or higher self.  For some of you, that might be through prayer, meditation, or any centering exercise that you might have.

Just really let go and know that all that is important, all that your highest responsibility is on a coaching session, is for your to turn up present and really your cleanest clearest energy that you can ready to be there of service for your client.

Prepare yourself for the session with a simple routine that works for you — I encourage you to write that up if it feels good, and maybe put it next to your desk.   

Now that you’ve prepared for Coaching Session, it’s time to Coach!

 

PART 2: HOW TO OPEN A COACHING SESSION


Let’s look at how to start your first session with a new client.  

Obviously, you're not going to ask every single question I include here, but as I you scan these questions, take notice of the feel.

This is a very first session, and the intention is to ensure you're both on the same page. You're both committing to the same journey. It's getting clear again on any goals that the client might have and laying out any expectations.  

Here are some questions that you can ask in your very first session:

  • What must you accomplish in your coaching package?

  • Would you like to focus on most in our time together?

  • What are your key priorities at the moment?

  • Is there anything you're already working on at the moment?

  • What challenges are you struggling with at the moment?

  • How can you word that goal more specifically and positively?

  • How can you measure that goal? Or how will you know when you've met that goal?

  • How can you break down that goal into bite-sized pieces?

  • How do you want to feel after achieving these goals?

  • Is there anything I as the coach need to know to ensure you have the best support?

  • How will this goal you've got impact others in your life? (You can even go deeper on that question: Are there any positive impacts, or any negative potential impacts?)

  • What's the key excuse you've had so far for not reaching this goal?

  • Is there anything negative at all that could come if you do reach this goal?

  • What do you think will be the toughest obstacle for you to overcome?

  • How will other areas of your life be impacted when you reach this goal?

  • Why are you passionate about this? Why is it a must? Why must you reach this goal?

  • What are you willing to give up to make this your new reality?

  • What are you most afraid of?

  • Is this a true desire for you?

You will not, of course, ask all of them!! If you just ask 5 of those, that would be a whole coaching session. They are very powerful, open-ended prompts.  

One other piece I would suggest here is to create internal ‘feelings-based’ goals — goals around energy, or self-love, or confidence — not just external goals around weight loss, for example.

This will take your client’s experience deeper, broader, and put less pressure on the ‘outcome’. 

Starting a weekly/bi-weekly coaching session:

Starting a ‘regular’ session is obviously a little bit different.

The intention in that case is to check back in and find out how your client is going right now in this present moment. How has the week has been. Also checking in on if there was any homework or anything from last week that you need to kick off with.

I encourage you to start with a check in like this, with the questions that I'm about to share with you.  In this first part it's really important to not dive straight into teaching.  

(For example you don’t want to say "Sorry, today we're talking about water", when this client really needs to share with you how their sugar experiment went.)

At the start of a weekly session be present with your client and ask questions along these lines:

  • How have you been since we've spoke?

  • What's new and good for you this week?

  • What actions have you taken?

  • What are you most proud of this week?

  • What did you celebrate this week?

  • What actions did you not take?

  • What has stopped you progressing in this area?

  • Where are you self-sabotaging?

  • What's working well for you right now?

  • What's not working so well right now?

  • What could you do to change this?

  • What have you personally done to improve this situation?

  • Is there anything that you could've chosen to do differently this week?

  • Did anything surprise you this week?

  • What did you say no to since we spoke?

  • How are you feeling today in regards to meeting your goals?

  • What would you like to focus on in today's session?

  • How would you like to feel at the end of today's session?

  • What would be your ideal outcome from today's session?

  • Is there anything I as the coach need to know before we get started today?

Those are the kind of questions that you can ask and then active listening, going deeper.  This potentially could be the first anywhere from 5 up to 30 minutes of your coaching session. Who knows? That could even be your whole coaching session depending on what the client needs.

This is a great way to start a weekly session in a professional mode. :)

 

PART 3: DURING A COACHING CALL

Now let’s look at the heart of a coaching session. This is the “guts” of it, I guess.

This, ideally, would be what you have planned out in your Purposeful Package Outline — this is the part of the session that will usually include some teaching.

(Of course, every single coaching session is going to end up being unique to your client. You do need to have some flexibility with this).

In the heart of a coaching session, you could ask your client questions along these lines:

  • What do you think you should do first?

  • What would be the most helpful thing you could do now?

  • If money wasn't a restriction for you, what would you do?

  • If time wasn't a restriction for you, what would you do?

  • What would you do if you weren't answerable to anyone?

  • What would someone else do in this situation?

  • You could put in if they have a model, someone they look up to or a mentor,What would this person do in this situation?

  • What do you think you're meant to do?

  • If you're guaranteed to succeed, what would you do?

  • What's the best use of your time at the moment?

  • If you could only do one thing this week, what would it be?

  • What can you do better than anyone else in this area?

  • What books could you be reading to help you achieve your goals?

  • If you saw someone else in your situation, what would you suggest they do?

  • If you had more confidence, what would you be doing differently?

  • If you weren't holding anything back, what would you be doing?

  • How does that make you feel?

  • What do you think about that?

  • Where are you sabotaging yourself?

  • What can you do to create the outcome you desire?

  • What are you going to do about that?

Do you see how the questions in this heart of a coaching session are all about helping the client take personal responsibility? 

Yes of course, you could suggest a book you think would be useful. But how powerful is it to first ask them, "Do you have a book that you know you should be reading, or could be reading?”

Trusting in their intuition and helping them to trust themselves is actually more powerful than you as a coach shoving ideas or answers at them that might not even be right for them.

I am not saying you can't suggest things. Not at all. And you will likely be teaching certain elements of health/wellbeing etc. here as well. That is a part of your coaching program.

Just have these list of questions up on your screen, and use your instinct to ask any that feel ‘right’ — so where possible, your client can come up with their own answers and have their own breakthroughs.  

Coaching is a lot about inspiring self-actualisation. You don’t need all the answers, and your client is there to do the work too!

There are some other coaching tools out there as well. There's many!!

I suggest practicing a few. I definitely think you should start with the coaching questions that we're going through right now. In some ways, that's all you need.

Within the coaching questions, there are a few other skills to think of…  

Active Listening

Active Listening is you being present. You're not playing on your phone. You're not in your head, thinking, "Oh my gosh. Am I going to answer this question for them? What am I going to teach them?"  

You're literally being present and really listening to what they're saying  For some people, they have probably never had that much attention. They can feel it. That can actually allow their own breakthrough just from being heard!! This is a beautiful thing you can do for your clients.   

Using the Power of the Pause

As part of active listening, tap into the power of the pause.  Practice getting more comfortable with silences and longer spaces between talking… don’t be in a hurry to respond every time a moment of quiet pops up… especially if your client is on the quieter side.  

Sometimes people just need a little time for processing before they speak. Give them space.

Asking Open-Ended questions

This is what most of the questions in the Killer Coaching Questions sheet are. Open ended questions — which basically means it's not a question that they just say yes or no to, it's a question that gets them to explore the answer.  It helps them go deeper.

One thing I will add is, avoid asking ‘WHY’ based questions. For example: ‘Why do you think that’s not working? Or Why didn’t you do that?’   WHY questions do not help clients reach their goals; instead, they spin someone out into stories and excuses.

Reflecting and mirror work

When you're listening and asking questions, keep reflecting back what you're hearing using their exact words.

For example you can say, "I see. You're feeling scared." If a client says to you "I'm really scared." They will use it in a long sentence, and they might not even notice they used that word. "You know, I'm really scared of trying to lose weight in case I fail…"  

There's a big difference between you then saying, "I hear you, Sally. You're scared" and "I hear you Sally. You're terrified." It's not the same word. There's no match.  

Reflection means reflecting back their exact words, reflecting back what they say, so that they can see themselves.  

Your job as a coach in this moment is to be there as the mirror, to hold it up for them.  

One thing to remember here: Don't rush in and use tools you don't understand yet. Master one thing at a time. I recommend beginning with the Killer Coaching Questions.

Practice these different coaching techniques, or at least become aware of them within what you're doing to see what works for you and your clients.  

Like I said, there's many different techniques out there. If you just master the ones I've mentioned here, and if they're working for you, that may be all you'll ever need!

 

PART 3: HOW TO CLOSE A COACHING CALL

Now let’s talk how to wrap up a coaching session.

Many people don’t leave time for the coaching wrap-up, and just use their whole session for coaching.  But the wrap-up, the last part of a session, is so important.

Recapping the session will help the client “integrate”.

They might not have even recognized the breakthroughs they've had if you don’t go over them! They might not have connected the dots on the new learnings they've had. Sometimes, especially if people are processing things, they don't even realise it’s happening!!

And beyond that, I like to use the wrap-up of a session to encourage my clients to write their own action steps on the call so that they take responsibility in sharing those me.  

In a 60-minute session, aim stop at approximately the 45-50 minute mark for you to start the ‘close’. Don't wait to be on the nose at 60 minutes and then you start doing this. That's not having great boundaries in your coaching session. It's really important to finish on time both for you and for the client.

By allowing this time at the end, this 10-15 minutes (which can sound a lot but trust me, once you get into this, this can be the most powerful piece of your whole session) that will empower your client to take their own responsibility.

Plus it means that you as a coach won't be spending hours after a call - I say hours jokingly, but it can actually be that sometimes - for a client who has paid you to be on a call for one hour!

Some questions that you could use in closing a weekly session, during that final 10-15 minutes:

  • How was today's session for you?

  • What specifically made it so?

  • How is your mind feeling?

  • How is your body feeling?

  • What were your major aha's today?

  • What would you like to let go of now?

  • What actually are you going to take this week?

  • What are you going to do in the next 24 hours?

  • On a scale of 1 to 10, how motivated are you to achieving this goal?

  • What will it take to turn that 6 into a 9 or a 10?

  • Who do you need to ask for support from around this goal this week?

  • Who do you need to speak to this week?

  • How are you going to celebrate reaching this goal?

  • Can you think of anything that might stop you from doing it?

  • What are your top three priorities for this week?

  • What's your number one focus?

  • What are you going to say no to?

  • What are you doing to say yes to?

  • What can you schedule in your diary right now?

  • Is there anything else that you need to feel complete from our coaching session today?

  • So that's how you wrap-up your session!!

Make sure your next call is always scheduled in as well.

 

PART 4: WHAT TO DO AFTER A COACHING SESSION

After the call, take a couple of minutes to write up any basic notes — or type them if you're like me and have an online system (Satori) where you do that.  And as soon as you get off the phone, while it's fresh, write down the action steps they’ve chosen to take.

That's it!

(You do not need to spend hours after a call writing up notes or spoon-feeding your clients You don't need to make their action steps. You don't need to over-give, and say things like, "I'll create you a video on that" or "I'll find you recipes on that." That's simply not your responsibility.)

As a beginner, maybe there will be some extra things that you genuinely need or want to do after a session for the first few clients that you'll never have to do again.  

Just be very aware of not coming from a place of, "I'm not good enough unless I give more." The coaching session itself is enough.

Many new health coaches go into that ‘over-giving after a session’ mode because they feel like maybe there wasn't enough value in the coaching alone.  

All of the value is in the coaching.  You are enough. Your coaching is enough.

You can follow-up with minimal material only if needed.  

It is much more powerful to get the client to write their own notes. You just write a couple of basic notes so you know where to take off from again next week or next session.  

Honestly, this is so key!!

I see so many new health coaches feeling burnt out, exhausted and resentful towards their work. And when I laser coach with them, I find out it's because they're spending hours taking extra responsibility and burden outside of the coaching session!

It's simply not needed.

I was terrified when I stopped over-delivering  like this — because when I first got started in coaching I used to write up action steps for every client, send out to-do lists, and more.

I was SO scared that my clients would think they weren't getting enough value when I stopped doing all that — but honestly, the complete opposite happened!  When I got my clients to start choosing and taking their own action steps, and their own notes, their results skyrocketed.

They took so much more personal responsibility, because they weren't expecting me to do it.

I really want to emphasize that this piece not only makes you more professional and impactful as a coach — but also allows you to take care of yourself as a coach as well.  

And finally…

When you’re first getting started as a coach, on top of the 10 minutes you’re making notes on your client for yourself…  

Take 20 minutes or so to review YOUR coaching with these questions:

  • What worked well?

  • What can I give myself a pat on the back for?

  • What didn’t work so well?

  • What was a little wobbly that I can compassionately look at and improve?

The is key to learning and growing as a health coach!


So, ladies, there you have it.

Everything is here that you need to know.

You truly need to know NOTHING more than that.

Ask these open-ended ‘Killer Coaching Questions’ questions and listen for the answers. You’re there as a coach to ask questions and listen, with a little bit of teaching and guidance.

The questions, coaching tools and session structure I’ve just given you are your POWER TOOLS.  

The foundations are there for you...

So get in the game, coach anyone and everyone you can, and your confidence is really going to lift.  

And above all, trust that you have everything you need to be a great coach, and to deliver an impactful, encouraging, and deeply supportive coaching session.

Now go out there and get started!!

Love, Amanda xx
 

PS: If you ever feel fearful about coaching, read this blog post, it’s the perfect tonic for your nerves:  Why you don’t need to be confident to start coaching >>  

And make sure you download the 100 Killer Questions here: 100 Killer Coaching Questions >>
 

[Jennie’s story Part 3] Working 1.5 days per week while earning $5k? It’s possible.

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By now I’m sure you feel like you’re Jennie’s best friend. So do I! She's taken us on a bit of a rollercoaster ride, hasn't she? The fact she’s allowing me to tell her story so you can really learn from her journey shows how deeply Jennie cares about transforming people's lives.

Previously we spoke about how Jennie grew her business too quickly by making the biggest mistake I see all health coaches make, and that’s not packaging up your services.

Selling one off sessions and working for an hourly rate is a one way ticket to Brokeville.

Jennie had sacrificed her health for her business because she didn’t have the foundations of a package setup that would allow her to run a business filled with health and wealth.

Jennie thought in order to become wealthy, she needed to sacrifice her health, but that’s the furthest from the truth, and I can promise you there’s a better way.

You don’t have to make a choice between whether you want to be wealthy or whether you want to be healthy, in fact, wealth is important because it opens you up to a whole new level of health - something I’m so passionate about teaching to all of my clients.

When Jennie started creating her packages, she put a lot of thought behind how they were best going to serve the lifestyle she wanted to live.


Key Lessons For Health Coaches:

 When designing your package, you need to ensure you take into account how you truly want to design your own life.

 Think about what your non negotiables are and start with them in mind, instead of creating a package that your life needs to fit around.

 For example, if you need to pick the kids up at 3pm from school, you last coaching session for the day is at 1.45 - 2.45pm.

Your desires must be at the forefront of your business in order to run a successful health coaching business that supports you living your happiest, healthiest and most aligned life.


 Anything that does not fit within your non negotiables you MUST learn to say no to.

When Jennie created a health coaching package that worked in with her busy life, she started getting more enquiries, and before she knew it she had her best month, working only the 1.5 days per week she desired.

Finding this post useful so far? Ready to design your own life as a health coach? Download my FREE worksheet to help you build a business that makes money AND matches your dream lifestyle. Just click the button below to get started!

Pin the image below to share this post with your friends!

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Not only did her business packages bridge the gap between her health and her wealth, but in the process of redesigning her packages, Jennie came up with a solution that would ensure her clients got better results than ever before. This was something she had secretly been worried about with her initial clients.

Now, Jennie’s purposeful packages are a win-win for all.  

xx Amanda

 
⏫ IT’S FREE!! 💕

⏫ IT’S FREE!! 💕


Do you want to know how to create your own thriving coaching biz, too?
Doors are currently open for
UPswing Mastermind 2019 - the ULTIMATE Business Training for Health Coaches who want to make $5K+ months. I would love to fast-track YOUR health coaching success - just like I did for Jennie. 💕

[Jennie’s Story Part 2] Crack the $5k mark as a coach without burning out

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Remember Jennie, our lovely health coach who grew her business too quickly by making the biggest mistake I see all health coaches make? If you didn’t get a chance to read Jennie’s story, see my previous post with the title 'Jennie's Story Part 1: How Jennie overcame every obstacle in her Health Coaching Business'

In my next post I'm going to share with you just how Jennie turned her business around and is now able to work 1.5 days per week while earning $5k per month (and counting).

A few of you have reached out to share your similar experiences, and some of you have let me know you’re starting out and are worried about making the same mistake as Jennie, so I’m going to share with you what that biggest mistake is, so we can all avoid it once and for all.

You’re going to be surprised by this, but here it is.

The number one business killer of health coaches, and the biggest mistake Jennie made, was saying yes to everyone who needed her help, instead of creating a package that could best help her IDEAL client only. And yes, that meant saying no to some potential clients too!



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You see, Jennie worked with clients who approached her for single sessions on whatever THEY thought they needed, whenever they pleased.

Now apart from the stress of having single and inconsistent clients filling your books every week, do you think it’s even possible to show them the true powerful transformative nature of health coaching in 1 hour or whenever they feel like it?

Jennie was saying yes to people who were not her ideal clients. She had lots of single session clients who paid her an hourly rate, and soon enough, all those hours added up, AND progress was frustratingly slow for many of them because there was no consistency or structure.

Even though she was selling sessions and working with clients, her health coaching business was robbing her of the life she wanted to live. Kind of like how working her corporate job did.


Key Lessons For Health Coaches: 

Selling single sessions (or allowing your client to dictate how many they need) might seem like a good idea at the beginning of your health coaching business, but it will set you back, as you’ll be trapped trading hours for money, feel trapped by your business, and never feel like you’re making enough for the hours you have to work.

When you work with clients who aren’t your ideal clients, it ends up feeling like you’re back working in the corporate world, and you’ll start to resent your health coaching business - which is something we most definitely want to avoid!



When Jennie learnt this key lesson, she was able to turn her business around to get the freedom based lifestyle of working 1.5 days per week, coaching dream clients she loved, and making $5k per month and counting.  

In my next post, I’ll cover what Jennie did to get the results she wanted. 

xx Amanda

PS: If you're looking to take these ideas and put them into practice, be sure to download your FREE How To Crack The $5K Month Mark Guide below!

How to Build a Loyal List of Raving Fans (using LeadPages)

How to build a list of raving fans

Do you feel like no one is listening when you are looking for health coaching clients?

Like no one really ‘wants’ what you are offering?

Like people go cross-eyed when you tell them you’re a ‘health coach’

And if you are really, really honest, the only people you are really talking to are your family anyway….

Where are those masses of ‘raving fans’ you’ve heard other coaches brag about?

What makes them so special?

Arrg, seriously, I remember feeling this exact way when I started out in my health coaching business.

Friends made it look easy to have a zillion online followers and preaching the mantra ‘the money’s in the list’

Honestly, I didn’t even know what a ‘list’ was….

But once I understood the concept and power of a having a list of people who signed up to get a regular newsletter from me (aka ‘my loyal list’) I truly was blown away.

You see, building my own following of people who had ASKED to hear about my health coaching services – who were actually INTERESTED – was a game changer.

Talking about health coaching to someone who is NOT interested in the first place is equivalent to flogging a dead horse – a HUGE waste of time and energy – and the biggest self-esteem crusher ever!

The good news is that building a loyal list is not an elusive popularity game only available to those health coaches who are models or celebs.

Nope, a solid list building strategy is an online marketing foundation – it’s a series of steps, which (if followed) will build a loyal following quick smart.

I’m truly grateful that I grasped this concept reasonably early in my coaching career and have built a large following of people I can communicate with every week.

(Side note, I’ve heard 3 people in the last week claim that not building their list from day one of their business is their biggest regret)

BUT here’s the key concept I want you to remember.

I want you to think of the people on your new list as ‘friends’ – real friends.

Your friends don’t want to be sold to constantly – they want to chat with you about topics of mutual interest.

Giving massive value in your newsletters (once you build a list) is KEY.

I’d love to talk about ‘giving’ more in another email, but for now, let’s pull back.

I’ve created a new How-To video, which demonstrates my secret tool for building a loyal list of people who genuinely want to hear from you.

This is your last ‘One Thing’ to take action on in Action April.

Before you watch the training, here are the basic steps to building your loyal list of followers.

1.   KNOW your target market (you gotta know who you are talking to and what they are struggling with)

2.   Create an awesome ‘massive value giving’ quick-fix solution to one of their problems (a pdf guide, an ebook or a video perhaps)

3.   Create a leadpage to advertise this freebie and collect their email address in exchange

4.   Email them regularly with more massive value-giving content

5.   Once the relationship is formed, you can also start offering your paid services

The beauty of this formula is that by creating a massive value freebie for a painpoint that you KNOW your ideal client has, then you will only attract those who WANT that information and therefore WANT to hear from you regularly.

They are MUCH more likely to become a paying client too!

 

 

If you have any questions on this formula, pop on over to my Healthy Wealthy Society facebook group and ask away>>

In the meantime, here is your ‘How-To’ training for making the leadpage which captures the attention of your ideal client and then captures their email address in the process.

Enjoy building your loyal list

Amanda x

Resources: Leadpages

 

 
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Ask and you shall receive… (don’t miss out!)

Ask and you shall recieve

 

Just a few days ago, I hosted an amazing training session where I shared my $5k per month plan. The response has been great. So many people came along to the call, and so many Health Coaches have been sharing their journey.

 

 

Now, I've also heard from many of you over the weekend that you missed the call and didn't get a chance to make it to the limited-time replay in time either.  

I also know that it’s difficult to do a time that’s suitable for the European time zone.

I don't want anyone to miss out – that wasn't my intention at all.

So I've decided to do an Encore Call and have pulled all stops with my amazing team over the weekend to get another call up and running for you in a few days, at an earlier time.

‘3 Keys to Unlock your $5k Months as a Health Coach’

>> RSVP for the Encore Call with 1 Click <<

During the Encore session I'll be taking you step by step through the plan I used to create my first $5k months. This same plan forms what I teach during the UPswing Mastermind, and I'm giving it away to those on the call for FREE.

I'll also be doing a LIVE Q&A session at the end of the call, so come prepared with anything you'd like to ask me about building your Health Coaching business.

Join us live for this exclusive Masterclass training to:

Discover the most common mindset blocks that prevent Health Coaches from getting consistent clients – and how to change them. (I’m not talking about ‘You can do anything’ mindset - I’m talking practical.)

Enjoy crystal clarity on my signature system for creating $5k months. I’ll be taking you through the exact steps and showing you real-life case studies that have taken my students from ZERO clients to fully booked within a few short months.

Learn how to get started, without even putting up a website. You don’t have to be tech savvy and have thousands of followers to build a steady stream of clients that align with your coaching.

Walk away confident, knowing exactly how to create a business that is authentic and aligned to your values as a Health Coach – no more long hours or burn out… plenty of time for your ideal clients, your family and YOU.

Encore Masterclass: 3 Keys to Unlock your $5k months as a Health Coach
 
The call is happening on: 

  • Thu 28th Jan, 8am Sydney

  • Wed 27th Jan, 1pm LA

  • Wed 27th Jan, 4pm NY

  • Wed 27th Jan, 9pm London

This will be the last chance to receive my personal $5k per month 'Healthy Business Plan' and complimentary training.

I'd love to have you live on the call.

BTW - the training will be similar to last week's call, however we'll be mixing it up a little. So if you enjoyed last week's call please feel free to join us again – I guarantee you'll hear something different the second time around.

 
 
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Big 'aha' Message for You!

Big Aha Message for You

 

I had the biggest 'aha' moment this week that I think could potentially really affect your business, your career, your life even and so I just filmed a message I want you to hear.


I’ve been really buzzing all week from the super fun webinar I ran on Tuesday.
 
But you know… something did come up for me afterwards and I want to address this with you guys head on, because I think it’s something that’s affecting our whole Health Coaching industry.

Here's the special message I made for you!
 


BTW - I've never made a video blog post before but when I got this 'aha' this morning it was so important for me to share this with you. Let me know in the comments below what you think.

Amanda xx

 

How to Attract Clients By Christmas - Step #8

How to attract clients by Christmas step 8

 

SHARE AUDIENCES

Tapping into the audience of others who serve similar people is a key tactic in growing your reach and exposure.

 

"I made cold calls to local businesses & from that have created a successful business partnership in town as well as booked a speaking engagement"

Megan Flynn

 

The previous steps in the ‘Clients by Christmas’ challenge have seen you out there doing it for yourself… If you need reminding of any of the previous steps, pop over to my blog anytime to view them all together >>

But Step 8 turns this around a little and starts you thinking laterally…

It’s time to share audiences with like-minded professionals! When you come from a ‘creation’ not ‘competition’ mindset you can benefit hugely from partnering with the right people.

Who else is already serving your ideal client? Is there another service that they regularly receive that could compliment your service? Is there someone that would benefit from referring your services?

 

Here is a starter list of ideas for referrals and joint venture partners. 

-        Guest posting on others blogs

-        Speaking at yoga or pilates studios

-        Partnering with a Personal Trainer

-        Doctors with an integrative approach

-        Chiropractors

-        Acupuncturists

-        Personal Stylist

-        Hairdresser

-        Counselors

-        Your local gym

 

ACTION STEP: Spend time brainstorming your own unique niche for insights into who would be of benefit for you to partner with that also benefits your potential clients. Then take action by contacting everyone that fits that bill.

 

Tip 1: Don’t partner with anyone for the sake of money or list building – it is never worth it in the long run. Respect your audience and only promote others who are of genuine interest or benefit to your tribe or they’ll go running for the hills ten times quicker than you found them!

 

Tip 2: When you really truly know your target market inside out, knowing where to find them and who they might already be following or working with becomes super simple.


How to Attract Clients By Christmas - Step #7

How to attract clients by Christmas step 7

 

NETWORK ONLINE AND OFF

Being more on the introvert side of things, networking was not my preferred method of finding clients, but I have discovered some key secrets behind making it work both online and off.

How are you tracking with the Clients by Christmas challenge? I’ve heard some wonderful stories this week – I just had to share a couple!

 

I joined a ...Network FB group page very late last night .. decided to make myself visible and share a photo of myself and a little about my business as well as some fun facts about me. Since then I've received 2 personal Facebook messages of people wanting to work with me and 2 bookings for Discovery Sessions...

Erika Sheffer www.erikasheffer.com

 

Step 7 is all about making connections – authentic and genuine connections are one of the most effective ways to pick up clients.

In Step 6 I encouraged you to host a party to build community, but of course it is always nice to head to a party as a guest!

I’ve said it before and I’ll say it again – People buy from people they know, like and trust.

And this comes from meeting you, getting to know you!

So it makes sense that getting to know someone before ‘selling’ to them will always result in a more authentic relationship.

The good news is that Christmas time has more than it’s fair share of extra networking events, Christmas parties, end-of-year bashes…. If ever there was a season to don your Jimmy Choos and head out of the house with those business cards it is now.

Seize the Christmas Season!

There are many ways to network both online and off which can be tailored to your own personal preferences and I’ve pulled together my favourites below:

 

Seven places to Network by Christmas:

1.     Your local business group

2.     Women in business meetups

3.     Facebook Health groups

4.     Mothers groups & Playgroups

5.     Outdoor bootcamps

6.     Your favourite team sport

7.     You local community garden group

 

I shared details of my fermented foods workshop on Instagram and Facebook and was inundated with enquiries. I booked 19 people for the workshop and had to borrow several chairs to meet the demand!

Karen Miller, www.consciouscravings.com.au

 

ACTION STEP: Choose at least 2 of the networks above and put them in your diary TODAY! And don’t forget that speech you practiced back in Step 1 – here it is again in case you forgot >>

 


How to Attract Clients By Christmas - Step #5

How to attract clients by Christmas step 5

 

ASK FOR THE DANCE

Are you afraid of sounding salesy?

 

“Amanda taught me a new way to view sales. In my first week of putting myself out there, I scheduled 5 discovery sessions from conversations with people I knew and signed 2 paying clients.” - Kylie Muratore

 

Is this fear holding you back from getting clients as a Health Coach?

The first four steps in my new series ‘Clients by Christmas’ introduced you to some of my top tips for getting clients when first starting out as a Health Coach.  If you missed any of the previous steps, you can find them over on my blog here >>

All of those steps have worked for me and for my private clients in getting clients of their own, but if you happen to miss Step 5 while doing these, you could be wasting your time…

Step 5 is one of the biggest reasons Health Coaches don’t get clients. They are so fearful of sounding salesy when talking about their program that they are embarrassed or fearful to ask for the sale.

It’s true that selling your program as a Health Coach is scary to start with – the truth is you’re essentially selling YOURSELF!

Luckily I’ve learnt to view promotion or selling as a healing conversation and I want to show you how to do the same. You’ll be confidently asking for the dance in no time – fear of rejection be gone!

 

Here are some of the key mindsets and beliefs to selling with soul not sleaze:

“Remember that no-one can be helped by your services if you don’t tell them about it”

“Believe that others WANT your help“

“Know that what you have to offer is of the highest value to someone who is in pain in an area of their health “

“Know that by holding back the mention of your program, someone may remain in pain unnecessarily”

“Know that because one person says ‘no’, doesn’t mean that everyone will say ‘no’ – you gotta find the people who value your offering.”

“The beauty of a soulful sales conversation is the possibility that opens when a client has healing possibilities presented for something they are in pain with“

“A discovery session is purely that – a chance to discover together whether your program would be of genuine benefit to a potential client“

 

I always think of it this way, if I was struggling with an area of my health and a friend had a solution, I would certainly want to hear about it!

 

“I made a personal call to tell someone I thought she’d be a great fit for my program, we had a beautiful conversation exploring whether it was the right fit for her and she immediately said yes!”

Cecile Weigle, www.cecileweigle.com

 

ACTION STEP: Share the benefits of your program and then confidently ask people if they would like to meet for a complimentary Health History or Discovery Session to explore whether your program is the right fit for them.

 

Tip: There truly is a fine art of sales as Health Coach – Health Coaching is simply quite a unique product to sell and therefore it needs to be tackled in an equally unique way.