coach

Facebook Ads Made Easy

Facebook Ads made Easy


We’ve all seen the ads that pop up in our news feed and some of them can be pretty annoying right? So how do you create a Facebook ad to attract your tribe, traffic and potential customers? 

When advertising on Facebook, the dynamics of traditional marketing are turned upside down. In the past, companies relied on outbound marketing – that is, “push”. They were pushing out a message, a product to potential customers who were usually seeking out that product or service. For example, type in Google “winter coat” and sites offering “winter coat” pop up. 

 

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Facebook advertising however is inbound marketing – “pull”. Users are on Facebook to check in on their friend’s lives, family’s whereabouts etc which means your ads now need to be louder and attention grabbing to get the users focus to read your ad. 

Most of us don’t have the budgets to splash out on a social media agency to create our ads, so these are our top tips to advertise your brand in the Facebook jungle:

Tip #1: What makes an effective Facebook ad? 

High relevance – who is your market? There’s no point running an ad targeting males 50+ in Botswana if you’re selling a mineral make up line. When creating your ad, be sure to choose your target demographic including sex, age range and location.

Compelling Call-to-Action – we’ve all seen the weight loss ads of “A Perfect Butt in 28 days”. This is a compelling call to action as a user who wants a perfect butt will see this and click on the ad immediately thinking it will only take them a month to get it! 

Value Proposition – create value in your ad. Maybe provide a free downloadable eBook to get them to “Share” or view your page. Or a discount on a particular product your advertising if they subscribe to your email list.

Disruption Factor – this is your chance to grab a user’s attention! Make sure your ad and content are powerful enough to cut through their thoughts of what Mandy did last Friday night!

Tip #2: Position is key

Reach out to people in their News Feed, as they spend more than half of their time there. Side bar right hand advertising whilst is prominent positioning, has less return on investment according to studies, with 96% ROI for News Feed ads. 

Your posts are more likely to appear organic if they’re relevant to your fans and their friends, and if their friends or others like, share or comment on them.

Tip #3: Spread the love

Sure it’s awesome you have so many fans and existing customers who love your page, but you need to target potential customers and grow your reach. By choosing to target your potential readers in the ad set up stage, you can also reach up to 92% of your target audience with Facebook’s accurate targeting based on information provided by users.

Tip #4: Use your fans

Leverage your fans for the benefits they offer in your advertising campaigns. For example, when a fan’s friend shares your post, it can increase ad recall by 50%. Organic distribution with high-quality, audience-specific content will generate you more exposure from your fans and their friends, according to Facebook for Business.

Tip #5: Boost your creative

Your creative content needs to take into account your marketing objectives and your fans locations, ages and likes/dislikes. You can also test creative content with your fans to get feedback before considering paid distribution in News Feed. A great creative content piece is relevant, compelling, authentic, simple and short. 

An easy way to test your creative is post it as normal on your Page, then if you’re receiving great traffic with Likes, choose to “Boost” your post. This is a cheap and easy way to promote a compelling post rather than an actual ad.

 
 

How to Attract Clients By Christmas - Step #5

How to attract clients by Christmas step 5

 

ASK FOR THE DANCE

Are you afraid of sounding salesy?

 

“Amanda taught me a new way to view sales. In my first week of putting myself out there, I scheduled 5 discovery sessions from conversations with people I knew and signed 2 paying clients.” - Kylie Muratore

 

Is this fear holding you back from getting clients as a Health Coach?

The first four steps in my new series ‘Clients by Christmas’ introduced you to some of my top tips for getting clients when first starting out as a Health Coach.  If you missed any of the previous steps, you can find them over on my blog here >>

All of those steps have worked for me and for my private clients in getting clients of their own, but if you happen to miss Step 5 while doing these, you could be wasting your time…

Step 5 is one of the biggest reasons Health Coaches don’t get clients. They are so fearful of sounding salesy when talking about their program that they are embarrassed or fearful to ask for the sale.

It’s true that selling your program as a Health Coach is scary to start with – the truth is you’re essentially selling YOURSELF!

Luckily I’ve learnt to view promotion or selling as a healing conversation and I want to show you how to do the same. You’ll be confidently asking for the dance in no time – fear of rejection be gone!

 

Here are some of the key mindsets and beliefs to selling with soul not sleaze:

“Remember that no-one can be helped by your services if you don’t tell them about it”

“Believe that others WANT your help“

“Know that what you have to offer is of the highest value to someone who is in pain in an area of their health “

“Know that by holding back the mention of your program, someone may remain in pain unnecessarily”

“Know that because one person says ‘no’, doesn’t mean that everyone will say ‘no’ – you gotta find the people who value your offering.”

“The beauty of a soulful sales conversation is the possibility that opens when a client has healing possibilities presented for something they are in pain with“

“A discovery session is purely that – a chance to discover together whether your program would be of genuine benefit to a potential client“

 

I always think of it this way, if I was struggling with an area of my health and a friend had a solution, I would certainly want to hear about it!

 

“I made a personal call to tell someone I thought she’d be a great fit for my program, we had a beautiful conversation exploring whether it was the right fit for her and she immediately said yes!”

Cecile Weigle, www.cecileweigle.com

 

ACTION STEP: Share the benefits of your program and then confidently ask people if they would like to meet for a complimentary Health History or Discovery Session to explore whether your program is the right fit for them.

 

Tip: There truly is a fine art of sales as Health Coach – Health Coaching is simply quite a unique product to sell and therefore it needs to be tackled in an equally unique way. 


How to Attract Clients By Christmas - Step #1

How to attract clients by Christmas step 1

 

Talk about what you do to everyone
(& ask for referrals to anyone they may know)

"I started talking about what I do to a couple of yoga students and got two new clients that day." Dominique Young - www.livingyoung.com.au

Now is not the time to be modest. When you haven't got any clients it can feel like there's nobody out there who needs a Health Coach.

If you take a step back for a moment and remember that Health Coaching is a fairly young industry - chances are those people who need you most don't know that you exist. 

If you're spending all your time online hanging out with your peers - other Health Coaches and mindful lifestyle enthusiasts chances are you're missing out on opportunities with your ideal clients.

 Get out there and introduce yourself as a Health Coach. If you're feeling a bit daunted introducing the world to what you do, here is a script you can prepare to have at the ready next time someone says ... 'so what do you do?' ...

"I'm a Health Coach, I work with (insert target market) who struggle with (insert pain point). I help them by (insert how you serve) so that they can (insert their desired outcome)."

Once people around you can understand the sort of results you help people achieve, not only will they want to work with you but they will be much more likely to mention YOU next time they're having a conversation around health.
 

“I spoke about my health coaching business to a new friend who became my first client. She went on to recommend me, which led to my first group program.” 
Karen Miller - www.consciouscravings.com.au

 

ACTION STEP: This week I want you to work your Health Coaching into at least 5 conversations with people you know.
 

And be sure to celebrate your success on social media using the hashtag #clientsbychristmas

NB: Want the Clients by Christmas tips sent straight to you inbox? Sign up here >>