Successful Health Coaching Business\

Top Tips for Starting a Health Coaching Business While You're Still Working

 

Hey healthy lady!

Many women start their health coaching business or join my programs while working full or part-time jobs.  It is absolutely possible - even preferable! - to start a coaching practice while you're still working.  

The key to success lies in being laser-focused with the time you DO have, and prioritising client-attraction and income-generating activities.

For example, getting in front of your ideal clients, telling them what you do, positioning yourself as an expert, and asking for the dance (aka: inviting them to discovery sessions). 

It is very easy to spend hours tinkering “behind the scenes” on your website, or perfecting your business cards - but actually MARKETING your business consistently is how you will succeed.  

The great news is, you can definitely do that in 1-3 hours a day. You do NOT need to be working on/in your business for 8 hours a day to be successful - especially when you’re first starting out.  

I asked the women in my latest UPswing Mastermind & UPswing Momentum programs to share their top tips for starting a coaching business while still working... 

They offered up some excellent advice, which I'm excited to share with you today.

(For those that don’t know UPswing Mastermind is my stage 1 program for beginner health coaches and UPswing Momentum is my stage 2 implementation program for coaches and heart-fuelled emerging leaders.)

 

Read how THEY made it happen + get their top tips:

 
 

“I was working full time for the first 18 months of being a health coach. I made it happen by seeing clients one or two evenings per week, and working on my business during my 2.5 hour daily commute. That meant that I still had at least one day a week free to rest, and I got over 10 hours of focused work done on my business each week. And honestly, that was all I needed at the beginning. My biggest tip is find pockets of time (even if it's just half an hour!) and be laser focused on what you are doing in that time - and how it brings you closer to your goals.”

- Amanda Pickering - UPswing Momentum

 
 

“When I first started my business, I was working 4 days a week with a 2.5 hour round-trip commute. I allocated one night per week plus time on the weekend for clients, and was able to use the commute to work on my business. I set goals each week, and used my commute time to work towards achieving those.  Doing this while commuting freed up my time after work for my family and myself!  Even now, when I'm no longer commuting and have the freedom of working from home, I set aside dedicated time and hours for my business to ensure I get stuff done.”

Melinda Benstead, UPswing Momentum

 
 

“I made the time in my daily calendar for the hours I wanted to do health coaching alongside my current job - and stuck to them. I find that working while I start my business is helping me manage my income. I’ve also found that putting parameters around exactly when I do health coaching (eg: what days and hours I work on and on/in my business) in these early stages gives me time to prepare while the hours aren't full of clients yet - so I’m learning how to keep my time well-managed.”

Michelle Edwards, UPswing Mastermind

 
 


“I've put my other job into a freelance wrapper so I can pick and choose how much or how little I work… I'm very lucky to have that as an option. I am also a huge fan of the power of 20 minutework blocks. Try them and see for yourself!!”  

- Margriet van Nieuwburg, UPswing Mastermind

 
 

"The more I learnt in the Mastermind, the more I wanted to work on my business and visibility! But with kids... work... family... that wasn't always possible. I started feeling stressed about it, until Amanda reminded me to get into reality. I did have the time - but only if I made space for it.
And most importantly, I needed to make time to look after myself! Once I prioritised self-care, things fell into place a lot easier. Having set times to work on my business and sticking to those as much as possible was very helpful; as was asking for help when I needed it. And remembering it’s not a race!”

Melissa Lowe, UPswing Mastermind

 
 

“I decided that if I want my business to work, I have to get serious and dedicate some set time to it. So I started going to bed earlier - which allowed me to get up at 6am and work on my business until 7:30am. In the evening I also do work from 8pm to 9:30pm. So I consistently do 3 hours of work on my business a day. My house is a little messy now, but that's how life is! You have to find time for what's important… family, new business and work. I am going to get help with the housework soon!”

- Veronie Anderson, UPswing Mastermind

 
 

“I've been working full-time while I start up my coaching business. It has (of course) been a juggle, but the thing that has helped me most has been the Mastermind training and the group support. Both have been amazing in helping me build a rock-solid foundation for my business - within the time that I have available. My pace is slow and steady, and things are falling into place... instead of falling apart!”

Michelle Joison, UPswing Mastermind

 
 

Love,
Amanda xx 

 

12 Top Tips for Getting Clients as a Health Coach

 

Hey healthy lady!

Today I’ve got something special for you... I asked the women in the most recent UPswing Mastermind and UPswing Momentum programs to share their top tips for getting clients as a Health Coach…and they offered up some excellent advice.

(For those that don't know, UPswing Mastermind is my stage 1 program for beginner health coaches, and UPswing Momentum is my stage 2 implementation program for coaches & heart-fuelled emerging leaders)

These are women who 6- 12 months ago were exactly where you are now… struggling to get clients, and wondering if was really possible to be make money as a Health Coach.

Not anymore! ✨ Scroll down to get their top tips for getting clients, and discover what’s been working best for them...
 

1.  LET GO & BE YOURSELF
 

Sometimes we have big expectations for ourselves, and feel like health coaches need to be/act/look/take food pictures (insert whatever verb resonates with you) a certain way.  I'm starting to see that the more I let go of those expectations and stories and just allow myself to BE ME, the more things flow and people are naturally drawn to me.  Let go of all that isn't you and be truly, authentically, unapologetically yourself.  

- Joanna Whitney, UPswing Mastermind

 

2. TELL EVERYONE WHAT YOU DO
 

I tell absolutely everyone I know what I do — and I got my first 10 clients this way  The ones who are in pain keep coming back and asking questions once they know what I do, and every time I have "asked for the dance” (invited them to a discovery session) I have received a firm yes!

- Lily Potter, UPswing Mastermind

 


3. HAVE A PURPOSEFUL PACKAGE TO SELL
 

Having a package to sell has been the most productive way for me to get clients!  Until I had a package I had no idea what I was really selling, or how to talk to people about it. Once I had a package and a tagline, it was so much easier talk to people about what I do, and how I could help them. Especially as designing the package went hand-in-hand with researching my target market. Once I knew what they were struggling with, I could create something that they wanted.

- Melissa Lowe, UPswing Mastermind

 

 

4. YOUR STORY IS A SUPERPOWER

Knowing that you can help someone with your own story is the key to helping others.  You can’t fake empathy — and when you can relate with your potential client, the wrapping comes off them so much faster.

- Michelle Edwards, UPswing Mastermind

 


5. CHOOSE SINCERITY > SALESY

How do I do that, you ask?  Be yourself, and offer yourself. Here's what I mean:

Be Yourself - Reflect on your skills, your passion, your purpose and your ‘WHY’ — and keep this feeling in your mind and heart.   Your drive to be a coach and help others is in itself a gift to those who really need it. With that self-belief and ownership, a confidence develops and the ability to be ‘sincerely you’ is born.
 

Offer Yourself - This can mean talking to people you know about your work, connecting with people who you know need support, sharing your services with acquaintances, and with people you meet. Get out there as you, in your power, with your unique skills — and offer yourself to people. Offering means asking them if they would like to learn more about working with you, and about how you could support them.  

Show them your sincerity and genuine desire to help them. One thing I've learnt is that many people are afraid to ask. It's when we are in our power and can sincerely offer ourselves to someone, which supports others to accept, with gratitude.

- Sally Jane Douglas, UPswing Mastermind

 


6. GET OUT OF SALES & INTO SERVICE
 

As a Mindset Coach, I believe it’s so important to know “where your heads at”.  Observe your mindset when interacting and speaking with potential clients. Notice how you feel, what you say to yourself, and what you think about when talking about your services.  Do you feel as if it is hard, difficult, awkward, and scary? Or is it empowering, fun, enriching, nurturing and in flow?

What you believe and how you feel sets the tone, and people pick up on your vibes! Write a long list of all the benefits you offer your clients to convince yourself of the immense value you have to share, so you can completely “own it”! :)   As coaches we are here to serve and help people achieve their goals, so in my mind I don’t sell, I only serve — with a deep inner belief and certainty that I can truly help them in a positive and empowering way. When they pick up on these vibes, they start to see the possibilities and believe it too. 

- Carolyn Daley, UPswing Mastermind

 

 


7. SPREAD THE WORD (AND MAKE IT EASY TO BOOK)
 

To get started finding clients, tell everyone you know what do, what you offer, and how you can help them — through social media, email and word of mouth.  Create a simple process for them to book a discovery session. You might be surprised who is most interested, and how many people are willing to spread the word for you!

- Michelle Joison, UPswing Mastermind

 


8. START THE CONVERSATION
 

Start having the conversation. Tell people what you do — it opens up further questions, conversations and opportunities. Have these conversations with your family, friends, personal trainer, osteopath, the receptionist at the gym…even the stranger you start chatting to in the queue at Starbucks. You just never know where these conversations will take you!!!


- Melinda Benstead, UPswing Momentum
 

 

9. KEEP SHOWING UP
 

It might seem like no one is seeing your FB or IG posts and it can get discouraging, but keep showing up and consistently be seen. It pays off! Share about yourself, your story, your struggles, your wins. Be you, and show your ideal client your authentic self. As people start to know, like, and trust you, they'll soon be messaging you. Be patient. It doesn't happen overnight, but it DOES happen!

- Shonda Smith Palmer, UPswing Momentum

 


10. CONNECT TO YOUR WHY
 

This has been so important for me because it allows me to authentically speak to people who need my help.  When times get tough or I feel busy and overwhelmed, it always helps to connect to my why and promote my services from that place of passion and service. I find clients respond to that type of authentic, ‘from the heart’ communication and message.

- Christina Tidwell, UPswing Momentum

 


11. SPEAK TO YOUR TARGET MARKET
 

Melanie Hansen_Momentum.jpg

My top tip is to really understand your target market and speak to them through all your social media, newsletters. blogs etc. It’s hard sometimes to not want to speak to everyone, but knowing your target market and focusing on them only has been my biggest breakthrough.

- Melanie Hansen, UPswing Momentum

 
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12. KNOW YOUR TARGET MARKET
 

Know your target market better than they know themselves. Don't just understand their pain points but talk about it in their words. Do market research.  Make sure what you are offering is something they would find irresistible. And lastly, be consistent with talking to them — even when it feels like nobody is watching!

- Amanda Pickering, UPswing Momentum


Love,
Amanda xx