How to be a health coach

The Ultimate Guide To Finding Your Target Market For Health Coaches + Wellness Entrepreneurs

Hey healthy ladies!

In this deep-dive blog post, I’m going to walk you through EXACTLY what to do to get crystal clear on your target market as a new health coach.

So, let me walk you through my step-by-step process for doing just that!


INTRODUCTION: Why do I need a target market?

Businesses that don’t have a clear target market often have trouble attracting and converting clients; take longer to be seen as leaders in their field; and struggle to grow their email lists and income.

Here’s what knowing your target market can do for you:

How To Get Inspired When You're Feeling Stuck In Your Business

Hey beauty,

Walking along Burleigh Beach with girlfriends is one of the rituals that grounded me into my new home on the Gold Coast — and today I’m sharing some of the rituals that help me stay in a high-vibration state in my business. (Beach walks and ocean swims are some of them!)

Click here to listen to this audio now.

In this vlog — a snippet from an UPswing Mastermind Coaching Call — I share the importance of finding what works for you when it comes to shifting your vibration; my favourite book on mindset; how to actively steward your energy as an entrepreneur; and how to build alignment practices into your day…

So that you can go from high-vibe to low-vibe, and get re-inspired with EASE when you’re feeling stuck. 💗

How To Be Your Own CEO And Get More Done As An Entrepreneur

Hey beauty! 💗

Business and entrepreneurship can get super-serious and all-encompassing sometimes, can’t they? And honestly, when they take up ALL of your time, energy and attention - it can make you kinda boring. #tunnelvision

I started feeling this way earlier in the year — so I intentionally planned a trip of FUN and connection, to people and places which have nothing to do with my job.

Yes, I am still coaching as I travel, and part of the trip is actually for a mastermind with other entrepreneurs — but two weeks were carved out purely for time with my family, and 5 days just with my husband. It feels really great to focus on what matters most.

And I know I’m not alone in getting swept up in entrepreneurship sometimes either!

How To Stay Healthy While You're Building Your Business

Hey healthy lady!

I completely understand the demands of balancing:

  • Family...

  • Children...

  • Spouse...

  • Clients...

  • Continued study...

  • Making money...

  • Building your business...

I am right there with you, and so are the ladies in my UPswing Mastermind and UPswing Momentum programs...

So I asked these women to share their top tips for staying healthy (and happy!) while building a coaching business, and they offered up some excellent advice.

How To Start Your Health Coaching Business While You're Still Working

Hey healthy lady!

Many women start their health coaching business or join my programs while working full or part-time jobs. It is absolutely possible - even preferable! - to start a coaching practice while you're still working.

The key to success lies in being laser-focused with the time you DO have and prioritising client-attraction and income-generating activities.

For example, getting in front of your ideal clients, telling them what you do, positioning yourself as an expert, and asking for the dance (aka: inviting them to discovery sessions).

It is very easy to spend hours tinkering “behind the scenes” on your website, or perfecting your business cards - but actually MARKETING your business consistently is how you will succeed.

The great news is, you can definitely do that in 1-3 hours a day. You do NOT need to be working on/in your business for 8 hours a day to be successful - especially when you’re first starting out.

I asked the women in my latest UPswing Mastermind & UPswing Momentum programs to share their top tips for starting a coaching business while still working...

If not now, then WHEN?

Sometimes the smallest things can make the biggest difference.

For me, it was five little words: "If not now, then when?"

My business coach at the time told them to me because I wasn’t moving forward. I was stuck thinking about my business, studying, reading, but not DOING.

The truth is that most people DREAM but never DO.

  • They think success can start "next year."

  • They think success is easy for the "lucky ones".

  • They think success will come once they already have money or fame.

But success comes from saying yes NOW and getting to WORK!

Why You Don't Need To Be An Expert To Start Coaching

So many new coaches come to me saying that they don’t feel ‘expert’ enough to start coaching....
They think that they need to do another training to feel 'good enough' to coach...

Well, I thought this story from when I first started out might help everyone to see that NO-ONE feels confident when first starting out!

One of my first clients was a young woman named Rebecca. When Rebecca came to work with me I had only worked with a handful of clients on the basic program I had learnt at IIN.

Rebecca was bedridden with chronic fatigue and had been told not to expect a recovery.

As a new health coach, I wondered if I knew enough to help her. I wondered if my limited health knowledge would be strong enough to support her in improving her health.

You Don't Have To Sacrifice Your HEALTH To Achieve WEALTH

Burnout is no joke.

And I'm guessing you're so passionate about self-care and starting your health coaching biz because you know exactly what I mean.

Before I became a health coach, I worked in corporate advertising for 15+ years. I worked with clients like Coca-Cola, eBay, Nokia, and Microsoft (just to name a few). Let me tell you, after THAT many years, I was stressed to the max.

During that time, I developed a whole bunch of health problems (thanks, stress!).

As a result, I discovered health coaching and realised I needed to start taking better care of ME.

Embodying Feminine Energy As A Health Coach

Do you embody your feminine energy as a health coach? In this post, I’m sharing why I believe it is vital to our success as health coaches.


A few weeks ago I attended a beautiful event ~ RISE ~ hosted by Rebecca Van Leeuwen from Soul Sister Circle. This was a truly gorgeous evening, filled with organic food, soulful music, sacred sisterhood, divine wisdom, and high vibes.