Health coaching target market

Nail Your Niche: The Definitive Guide To Finding Your Target Market For Health Coaches + Wellpreneurs


Hey healthy ladies!

In this deep-dive blog post I’m going to walk you through EXACTLY what to do to get crystal clear on your target market as a new health coach.

So, let me walk you through my step-by-step process for doing just that!


INTRODUCTION: Why do I need a target market?

Businesses that don’t have a clear target market often have trouble attracting and converting clients; take longer to be seen as leaders in their field; and struggle to grow their email lists and income.

Here’s what knowing your target market can do for you:

  • Get higher engagement and create raving fans of your work

  • Build your authority, expert status and credibility

  • Help you grow your audience of ideal clients and prospects

  • Positively impact more people’s lives, and in bigger more impactful ways

  • Give you confidence and clarity in your coaching and content

Yes. ALL of that. Kind of amazing, right?! 😉

That is why target market is (in my eyes) the #1 KEY in business.

You simply MUST know who you are talking to in your communications and in your marketing. If you try to speak to everybody, you are speaking to nobody.

The more you understand and speak directly to your ideal client, the deeper the connection and trust that will develop naturally between you and them. (Which is important, because people buy from those they know, like and trust.)

However, many new health coaches struggle with this key piece.

So, to help you all out, I’ve put together this ULTIMATE guide to help you get clear on your target market — so that you can start attracting new clients as soon as possible!

✨ Some of these steps are simple.
✨ Some of these steps are straight up FUN.
✨Some of these steps require a little more time, thought and reflection.

But they will all provide you with the clarity you’re looking for.


What is target market, EXACTLY?

Target market is essentially: “Who would you most love to work with in your coaching business? Who are you meant to serve?”  

(Other words that describe the same thing are ‘niche’ and ‘ideal client’.)

Understand that your target market will evolve!

You need to choose a target market for ‘right now’ to be able to start building your business.  

Then the more clients you work with, and the more you build your business, the more clarity you will get!  You may find: ‘Oh I see more of THIS type of person coming to me for help’... or ‘THIS is the topic I’m enjoying coaching on the most’.  

And that is completely fine!

In fact, it is exactly how it is supposed to unfold.  

You will always be refining your target market… getting to know your ideal client better… honing your niche and your zone of genius… alllll the way through your coaching career!

But the most important thing is to choose one for NOW and get in the game. 🙂

People often panic when having to choose a target market, because they worry they will be excluding other groups.  

Well, the beauty of target market is that you can speak to one person - one specific target market - and trust that whoever shows up is probably perfect anyway.

After all, they have been attracted to working with you for some reason, and will be resonating with your message, your energy, your marketing, or your program.

Now that you understand what target market it, that it’s always evolving, and why it’s important, let’s start figuring out yours, shall we? 
 

HOW TO FIND YOUR TARGET MARKET



1. Uncover the clues to your target market that lie in your past

People can REALLY overthink target market. So at this point I would like to ask you a question that will make it super simple:  

“What if your life has already set you up for who you are meant to serve?”

Because the truth is, your past usually holds the biggest clues to your target market. I really believe that everybody has been called to be a coach for a reason.  And everything in your life to date has been perfectly designed for this moment where you’re ready to become coach.

Your passions and your life so far hold the clues to who you’re meant to serve.

We’ve all lived unique lives, and very often teach what we need to learn, or what we’ve already learned.  


2. Create a Timeline of Your Life

Pull out your paper and pen again. Let’s see if there’s any truth in the idea that your life might have been setting you up to serve others in a specific way.

I want you to start thinking about the major, obvious lessons you’ve learned in your life.

Just start mapping these out. You might want to write them on a page; you literally might want to write them on a timeline. You could even number the years, if you like. Whatever age you are now, or 0 to 10, 10 to 20, or 20 to 30.

Along this timeline, start jotting down a whole lot of thoughts.  

Let’s start with your childhood…

  • What was your family dynamic growing up?

  • What was your health like? Were you healthy? Were you unhealthy? What kind of foods did you eat? What kind of lifestyle?

  • What kind of family did you grow up in? What were the relationships? Who were your parents? Did you grow up with foster parents, grandparents? What were they like? What was the family like?

  • What challenges did you face as a child?

Now start to fill up certain areas on your timeline beyond childhood now…

  • What were your biggest failures or frustrations in life? What were the hardest times?

  • Were there family issues – either your own or your parents’ - with marriage or divorce or death or birth?

  • What about friendships or colleagues? Anything great that stands out? Anything painful that stands out?

  • Have you travelled anywhere? Pop in your travels on your timeline, and any big things that come to you about those travel times – travel is always such a teacher.

Now let’s look at your wins:

  • What are the big wins in your life, or big successes? What are you most proud of?

  • You can come back and fill this in in even more detail, and fill in 10 things you’re really proud of.

  • Are there some celebrations in life that stand out — or are there some things that never did get celebrated, which perhaps you should have celebrated?

  • Write down some things you could have celebrated, or would have loved to have been celebrated – or even acknowledged – for.

Now let’s think about “support”:

  • In what areas have you supported others in this timeline?

  • When have others come to you for advice?

  • When have others seeked support from you?

  • And what about the other way round? When have you needed support for others? When have you sought guidance from others? When have you needed advice or needed to lean on someone else to get through a hard time?

Now bring you into today – at the end of the timeline:

  • Where do you live? What do you love about where you live? Are there any frustrations about where you live?

  • Are there any current lessons you’re going through or recent lessons you’ve been through?

  • What are some truths in your life you now know for sure because of what you’ve through? What makes you so unique because of this journey you’ve been through?

  • Are there areas in your life that people always relate to you on or always ask you about? Are there things that you feel in your life are normal — or things you feel are abnormal?

Take some time, once you’ve finished reading this blog post, to really build out this picture BIG…  and acknowledge to yourself how your life has set you up for a special set of skills that no other coach could ever have. 😉
 

3. Take “Visual Snapshots” along this timeline…

Next, from this big timeline of your life, we’re going to do a fun but powerful visualisation exercise designed to give you even more clarity on your target market.

It’s called a “snapshot” visualisation exercise.  

So as you take in everything on that timeline, soak up what an amazing, full, unique life you’ve had. All the things you’ve overcome, all the things you’ve done in your life…  your power, your strength, and your human weaknesses too.

Then I want you to bring into mind the area that you feel called to coach on.  Whether its weight loss, body image, digestive issues, gut health, romantic relationships...  

You don’t need to have a perfect answer at this stage.

Now I want you to scan from the beginning of that timeline — from when you were young — right up till now, and take a visual “snapshot” of the circumstances along that timeline where you were dealing with issues that you’d like to coach on.  

So let’s say, for example, weight loss…  

You scan through the timeline, and see maybe at 4 years old you remember your mum telling you something about weight. And then you remember as a teenager struggling with an eating disorder, for example. In your 20’s you remember trying a whole lot of juice cleanses.

Just go along the timeline and take some “snapshots” of anything that’s relevant to the area you want to coach on. Mark them on your timeline.

And when you’ve done that, I now want you to take some more specific snapshots around this area that you’d like to coach on.

I want you to put some markers on your timeline, and take some visual “snapshots” at these exact times…

First of all go back 6 months ago and just take a snapshot and see if there’s anything going on for you in your life at that time around this issue (whatever it is you’re wanting to coach on).

Then go back one year ago and take a snapshot there. Just take a still shot of what was going on for you in your life at that time around that issue.

Now scan back and take a photo around the 2 to 5 year mark. Was there anything major or significant going on for you at that stage around that issue; around the area you’d like to coach on?

And then go right back 5 to 10 years ago and just check – were there any significant moments there that would be good to take a snapshot of around this area?
 

4. Get clear on your pain-points and desires at those times...

Choose 1, 2 or 3 snapshots from that timeline that really stand out to you as pivotal times in your life.  And then jot down a few answers around those times using the following prompts.

During those pivotal times in your life: What were you struggling with?

Write a little bit specifically about your story, around your health, or whatever area you’d like to coach on. What was going on for you at that particular time that stands out for you?

Just write a few little notes to jog your memory so you’ve got it. What were you struggling with? What were you focusing on or obsessing over?

These are the PAIN-POINTS of your target market.

(This is going to be SO useful in your business, as it can get you into the mind of your target market, which will be invaluable when creating your coaching package).

I want you to write what was the biggest struggle at that stage.

And then reflect on:

  • What were you looking for?

  • What would you have loved to be free from?

  • What would you have loved to find an answer to?

These are the DESIRES of your target market.

Whether or not you did find them, or in hindsight it’s more a case of: ‘I wish I could have found this product or service, that would have been so helpful!!’ - think about what you have loved to have bought if it could have solved the problem you were struggling with.  

And consider whether - IF you could have found a solution to what you were actually in pain on:

  • What would you have been willing to pay for if it made your pain go away?

  • What services would you have loved to buy if they would solve your problem?

You may want to repeat that if you had more than one area on your timeline that really stood out.   
 

5. Which version of you is your target market?

Your target market is most likely a YOU at a different stage in your life — someone who is where you once were, whether it’s 6 months ago, two years ago, 10 years ago.

I have certainly been the target market of both my first AND second coaching businesses!

That is why I can speak to them in a way that connects and resonates so deeply.

I have been in their shoes, and faced the same challenges and struggles. I know them, because I WAS them. And I’m passionate about these topics I coach on, because they interest me! 💗 

So, if you could choose ONE time from your timeline when you felt maybe that could be your target market, I want you to go deeper and think:  “Could I actually help that person?”

Be honest. If you can’t, you can’t.

But have a think about that person. And then give her a name. Make her REAL.  Maybe it’s helpful for you to realise that it’s probably someone out there called, say Shailene, who’s also struggling with this issue, just like you were.

I want you to identify with her, feel for her, and let your heart go out to her.

Can you help her heal?

For many of us, our target market isn’t some abstract person. Our target market is in fact a version of US.  For 90% of people, this is the truth.


A REMINDER: TAKE IMPERFECT ACTION, ALWAYS!

I want to wrap up this blog post by reminding you that target market doesn’t drop in overnight.   It’s a little bit of “chicken and egg” situation - the more you work with people, the more clear your target market will become.  

But you DO need to choose a target market for “right now.”  One to get started with.

People often sit on the sidelines because they don’t know their target market — and target market is only really going to come 100% CLEAR once you put yourself out there and start coaching.

So we really want you to take imperfect action and be willing to explore some options.

Even if it doesn’t yet feel ‘perfect’, decide on ONE ideal client that you think at this stage you would like to work with — so you can move forwards with that one and see how it flows.  From there you can refine, and fine-tune your target market.

That is how it is supposed to work.

Like this post? Working on your Target Market? You might also love these:

Any questions? Ask away in the comments…

Love,
Amanda xx

Download my free fill-in-the-gap guide to finding your profitable target market... 
 

How to (FINALLY) Choose Your Target Market

How to finally choose your target market
 

Being able to identify your Target Market is one of the KEYS to building a successful Health Coaching business.

And it makes a world of difference to your sales when you truly know WHO you are talking to, and who you are creating your Health Coaching services for.

BUT this topic is often misunderstood (and maybe over-complicated!).  

So in this video I get suuuuper personal, sharing my own rollercoaster health journey, and an anxiety attack I had earlier this year — all to make the topic of target market a little clearer.


Watch it now to learn:

  • The KEY things you DO need to know about your target market… 🤓

  • On the flip side - what you DON’T need to know about your target market! (This is where I see a lot of people over-thinking, wasting time, and getting stuck…) 🤯

  • How to FINALLY feel confident choosing yours… 😍

  • Plus, have apeek behind the scenes of an UPswing Mastermind Coaching Call! 🤭

 
 

Love,

Amanda xx

PS: Be sure to download my free ‘Find Your Profitable Target Market’ workbook before you go, to get crystal clear on yours! Click the image below to grab your copy.

 
 
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How to get PR Using Social Media

How to get PR Using Social Media


Collecting ‘As Seen On’ media logos for their website is a huge goal for a number of coaches in the health and wellness space. When a potential client logs onto your site and sees that you’ve been featured in major media like SELF, SHAPE, or mindbodygreen, you build instant trust and credibility in your brand. Not to mention that editorial coverage in these kinds of publications is typically free! But without a personal publicist on hand, how can you go about getting this kind of media coverage for your health coaching business?

There are a lot of myths around getting featured as an expert in the media, but the truth is you don’t need to hire fancy, expensive PR or pay thousands of dollars for access to a media database. With a bit of social sleuthing, in just 10 minutes a day it’s totally possible to find and establish media relationships that can build buzz, brand awareness, and ultimately lead to press coverage that puts you in front of your perfect target client.

Wanna know a secret that not a lot of publicists want to share?

Between Twitter, LinkedIn and Google, you can pretty much find and connect with any media gatekeeper, whether that’s a journalist, editor, writer, blogger or producer. Establishing relationships with these individuals is the perfect first step, before pitching yourself or your brand for coverage. Once you’ve decided on your desired media outlet to get coverage in, here are the next steps you’ll want to take:

Find and Follow

  • Follow your target media outlet on social networks – like their page on Facebook, follow them on Twitter, Instagram, Snapchat and any other relevant network

  • Figure out exactly which editor or producer covers health, nutrition or lifestyle content. An easy way to do this is to do a google search and review the content they’ve created in the past

  • A lot of people overlook the handy-dandy search function in Twitter. For example, if your goal is to get featured in Shape magazine, type ‘nutrition editor Shape’ into the search bar, and then click on ‘Accounts’. Editor Marnie Schwartz comes up and you’ve found your contact!

  • I always recommend creating a private Twitter list to find and follow all of your target contacts and check it daily – media often use Twitter to share their latest content and reach out looking for sources.

Engage and Befriend

  • Make a point of engaging with the media on your private Twitter list daily – whether that’s to retweet their content, answer a query they may have, or comment on their latest articles. Consistent engagement definitely does not go unnoticed! Who doesn’t love when someone champions their work?!

  • Are they tweeting about something personal? Maybe sharing a picture of their pet or news about their kids at school? Comment on that too! One of my BEST media relationships came from bonding with a national newspaper editor over a mutual love for our cats – not only did we connect based on that, but my clients got featured in her section of the newspaper every few months because our relationship moved from professional to personal (we’re still great friends six years later). Whenever she needed health content, since we were friends she was happier to feature me and my clients over a stranger’s or from a cold pitch

Pitch!

  • Now that you’re engaging with these sources semi-regularly from a genuine and authentic place, you have an in to make a pitch, whether that’s being interviewed as an expert or suggesting a story that would be super informative to your audience, highlighting your business where it fits into the story

Getting featured in the media isn’t reserved for a special few – social networks make it super easy to find every health and wellness coach to connect with the right contacts and get positioned for media coverage. The beauty about press features is that media tends to beget media, get coverage once and your next press opportunity will be easier to secure!

Curious what to do and what specifically not to do when engaging with the media? Get the Dos and Don’ts of Making Media Friends Using Social Networks here

 

Lisa Simone Richards

 

Lisa Simone Richards is a publicity expert for fitness, health and wellness-preneurs who want to see themselves and their businesses featured in magazines, on TV and around the web. As the principal of PR agency Vitality PR & Communications in Toronto and the creator of Make Media Friends, an online PR school for health, fitness and wellness entrepreneurs, she’s here to teach you how to connect with the right media personalities and use the power of publicity to get your brand in the spotlight and attract your perfect clients. Learn how to do it the right way with social media with this checklist!

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Have you been thrown back in the trenches?

Have Your Been Throwing Back in the Trenches as a Coach

There is an odd phenomenon that I have witnessed over and over again when mentoring new health coaches.

It’s what I call being ‘thrown back in the trenches’.

This came into play recently with my UPswing Mastermind students. They were all diving deep into their ideal client/ target market. And things were starting to surface. Wobbles were starting to show.

In the group Laser Coaching calls I was being asked what was going on – why this felt so uncomfortable.

Well, what I have observed from helping hundreds of Health Coaches grow their businesses, is that sometimes when a woman makes a decision to say YES to becoming a coach –not just talking about it, but seriously deciding to go for it– it can feel as if the Universe has a little laugh.

“Oh yea, you’re really serious?” it seems to snicker, “Then let’s throw you back in the trenches to struggle for a bit again – just so you can remember what it TRULY feels like to be your ideal client.”

You see, for many of us we have been called to be a coach after overcoming a massive transformation in our own life.

And after coming out the other side it can feel like ‘I’ve got it’ and I want to share this with other women going through what I did.

But from that place of ‘already mastered this’ we can lose touch with how it felt ‘back then’.  We can be quick to forget the true pain;  what it is really like to be going through that experience. 

 

We forget things like:

·      What you would truly need support on

·      What you would actually buy to overcome the pain

·      What tools and resources you would need to create lasting change

·      What shifts you’d need to make to your mindset in order to heal

And so the Universe gives you a little ‘helping hand’ to jog your memory.
 

And it might suck at the time (it DOES suck at the time, that I can attest to), but this makes for the creation of a REAL and GENUINE coaching program for your ideal clients – one they WANT TO BUY.  And it makes you an even better coach.  A truly compassionate coach.

And if you wonder why people are lining up to work with you asking, ‘How do you know I feel that way?’ or ‘It’s like you read my mind with your copy…’, it’s because you revisited your former self and got even more clear on what your pain points were and exactly what you did to overcome them.

 

Here’s a perfect example of how it worked for me:

A few months ago, I myself had a (thankfully very brief) return to the trenches with my money story.

I invested a HUGE amount of money – more than I had ever done in my life – in myself.  And…you guessed it…a whole lot of money fears reared their head.

At first I got scared, and my first reaction was: ‘I thought I had this money thing sorted?!’

Then I realized I was going to have to walk my talk by going back through all of my own teachings again. And because I had to do so step-by-step again – I was able to this time document it as I went.  I delivered those exact steps to the ladies who joined my new mastermind program.

I had never before been able to articulate the ‘steps’ of wealth consciousness with this level of clarity – and days after that training many women were making thousands of dollars from their first clients. (I hadn’t even taught them ‘how’ to get clients yet… it was purely from me being able to teach ‘wealth consciousness’ in a new way after a brief stint back in the trenches).

So, if this phenomenon happens to you when you finally make a proclamation to the universe that you are ready to play bigger (note that my ‘return to the trenches’ happened after I stepped up to a higher biz mastermind’), then try and relax if you can – but most importantly – document what you do to climb back out yourself.

This is what you are meant to be teaching to others!

I’d love to hear your own experiences of being ‘thrown back in the trenches’. Share in the comments how it helped you to grow as a person, and how it shaped what you are teaching (or desire to teach) others.

And if you want to know more about how to get to know who your ideal clients are, then read my blog post, “4 ways to identify your health coaching target audience” HERE: http://www.amandajdaley.com/blog/2015/9/6/4-ways-to-identify-your-health-coaching-target-audience

Amanda x

 
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Ask and you shall receive… (don’t miss out!)

Ask and you shall recieve

 

Just a few days ago, I hosted an amazing training session where I shared my $5k per month plan. The response has been great. So many people came along to the call, and so many Health Coaches have been sharing their journey.

 

 

Now, I've also heard from many of you over the weekend that you missed the call and didn't get a chance to make it to the limited-time replay in time either.  

I also know that it’s difficult to do a time that’s suitable for the European time zone.

I don't want anyone to miss out – that wasn't my intention at all.

So I've decided to do an Encore Call and have pulled all stops with my amazing team over the weekend to get another call up and running for you in a few days, at an earlier time.

‘3 Keys to Unlock your $5k Months as a Health Coach’

>> RSVP for the Encore Call with 1 Click <<

During the Encore session I'll be taking you step by step through the plan I used to create my first $5k months. This same plan forms what I teach during the UPswing Mastermind, and I'm giving it away to those on the call for FREE.

I'll also be doing a LIVE Q&A session at the end of the call, so come prepared with anything you'd like to ask me about building your Health Coaching business.

Join us live for this exclusive Masterclass training to:

Discover the most common mindset blocks that prevent Health Coaches from getting consistent clients – and how to change them. (I’m not talking about ‘You can do anything’ mindset - I’m talking practical.)

Enjoy crystal clarity on my signature system for creating $5k months. I’ll be taking you through the exact steps and showing you real-life case studies that have taken my students from ZERO clients to fully booked within a few short months.

Learn how to get started, without even putting up a website. You don’t have to be tech savvy and have thousands of followers to build a steady stream of clients that align with your coaching.

Walk away confident, knowing exactly how to create a business that is authentic and aligned to your values as a Health Coach – no more long hours or burn out… plenty of time for your ideal clients, your family and YOU.

Encore Masterclass: 3 Keys to Unlock your $5k months as a Health Coach
 
The call is happening on: 

  • Thu 28th Jan, 8am Sydney

  • Wed 27th Jan, 1pm LA

  • Wed 27th Jan, 4pm NY

  • Wed 27th Jan, 9pm London

This will be the last chance to receive my personal $5k per month 'Healthy Business Plan' and complimentary training.

I'd love to have you live on the call.

BTW - the training will be similar to last week's call, however we'll be mixing it up a little. So if you enjoyed last week's call please feel free to join us again – I guarantee you'll hear something different the second time around.

 
 
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How Important is Target Market really?

How important is your target market
 

Target Market work is one of the essentials I cover in my UPswing Mastermind Program. In fact, it’s where we start off.

Every decision you make in your business relies on the intimate knowledge of WHO YOU WANT TO SERVE – knowing who they are, what they love, what keeps them up at night, what they’re eating, reading, watching.

Andrea came into the Upswing Mastermind with her Health Coaching hat on after recently graduating from IIN Health Coaching School. She had 2 clients, but says she just didn’t know what she was doing. She had put in work to launch her website, but hadn’t spent a great deal of time defining her Target Market.  “I was just making it up,” tells Andrea. “When magical things didn’t happen after my website launch I was pretty confused as to what the next step was.

 

TARGET MARKET WORK IS ESSENTIAL

Most people think that having a pretty website and blog is going to bring money. It’s a valid assumption, because there are others out there who seem to be doing really well and they have all the website bells and whistles. Knowing your Target Market is what brings money. Knowing who to talk to and where to find them is what creates leads and, in turn, conversions to paying clients.

For the first half of the Mastermind we focus on Target Market. We explore ourselves and our own healing and growth journeys, our own pain points, and we identify what we know we can bring to the world to transform others’ lives.  Andrea’s lightbulb moment came after a laser call with me. “It took only 5 minutes and it turned EVERYTHING,” she says. “Amanda asked me what I was coaching my two clients on and I said, well actually…Mindfulness.

Amanda said to me, ‘Could you be a Mindfulness Coach?’ The lightbulbs went off everywhere! It changed everything. I suddenly knew what I was doing.

 

two girls smiling

 


KNOWING YOUR TARGET MARKET OPENS EVERYTHING UP

Three months into the Mastermind, guest mentors came and talked about writing copy.  I wrote a program called Bloody Good Life 101, and that’s when I started to get clients.

Andrea had hit the nail on the head. She’d identified that her Target Market wanted a ‘bloody good life’ above anything else. With this knowledge she was able to put together a powerful program that spoke to her Dream Clients.

Knowing their language and their desires gave her the material for her program. Knowing, too, how to package coaching up as something her Target Market could tangibly understand and want to buy, made all the difference. Before the Mastermind, Andrea felt she was telling people, “I’ll coach you on some stuff”, instead of having a definitive outline and solid plan to tell people about when she was marketing herself.

SLOWLY, SLOWLY…

It started slowly,” tells Andrea. “When I first launched the program I got two clients - both millionaires and over 30 - and I was like ‘Yay, look at me…’ and then ‘Shiiiit, I have to coach them!

Having the package really helped because it made me look like I knew what I was doing.

Once Andrea had clarified her Target Market and created her first package she began to get more clear on her prices and started to raise them.

The more clients she coached, the more confident she became and the more material she was able to write from the questions clients came with and the breakthroughs they were having.

Things started to scale up, and after a few months and putting into place the marketing strategies she learned in the Mastermind, she was fully booked.

I made $8k last month,” says Andrea, 8 months after starting the Mastermind. “I’ve quit my part time job and I’m going to live in Bali. And I’m not actually charging high rates. My rates are very reasonable.

At the time of interviewing Andrea she had 28 clients. That’s 28 people were out there wanting Andrea’s Mindfulness work – just to think that before she didn’t know how to communicate that (or who to communicate it to).

Andrea agrees: “I learnt to communicate in the words that my clients were using. I had had all these ideas of what my clients needed, but I was wrong.”

And Target Market research doesn’t stop as soon as we’ve booked a bunch of clients. We ask them and get their feedback while we work with them. Through listening to them in their discovery sessions we know what they’re looking for and then discover another layer of what they need. 

Target Market is a pivotal part of your foundations for your coaching business and is covered in-depth in my UPswing Mastermind which starts again early 2016.

For advanced details, click here >>