Health coaching target market

How to (FINALLY) Choose Your Target Market

How to finally choose your target market
 

Being able to identify your Target Market is one of the KEYS to building a successful Health Coaching business.

And it makes a world of difference to your sales when you truly know WHO you are talking to, and who you are creating your Health Coaching services for.

BUT this topic is often misunderstood (and maybe over-complicated!).  

So in this video I get suuuuper personal, sharing my own rollercoaster health journey, and an anxiety attack I had earlier this year — all to make the topic of target market a little clearer.


Watch it now to learn:

  • The KEY things you DO need to know about your target market… 🤓

  • On the flip side - what you DON’T need to know about your target market! (This is where I see a lot of people over-thinking, wasting time, and getting stuck…) 🤯

  • How to FINALLY feel confident choosing yours… 😍

  • Plus, have apeek behind the scenes of an UPswing Mastermind Coaching Call! 🤭

 
 

Love,

Amanda xx

PS: Be sure to download my free ‘Find Your Profitable Target Market’ workbook before you go, to get crystal clear on yours! Click the image below to grab your copy.

 
 
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How to get PR Using Social Media

How to get PR Using Social Media


Collecting ‘As Seen On’ media logos for their website is a huge goal for a number of coaches in the health and wellness space. When a potential client logs onto your site and sees that you’ve been featured in major media like SELF, SHAPE, or mindbodygreen, you build instant trust and credibility in your brand. Not to mention that editorial coverage in these kinds of publications is typically free! But without a personal publicist on hand, how can you go about getting this kind of media coverage for your health coaching business?

There are a lot of myths around getting featured as an expert in the media, but the truth is you don’t need to hire fancy, expensive PR or pay thousands of dollars for access to a media database. With a bit of social sleuthing, in just 10 minutes a day it’s totally possible to find and establish media relationships that can build buzz, brand awareness, and ultimately lead to press coverage that puts you in front of your perfect target client.

Wanna know a secret that not a lot of publicists want to share?

Between Twitter, LinkedIn and Google, you can pretty much find and connect with any media gatekeeper, whether that’s a journalist, editor, writer, blogger or producer. Establishing relationships with these individuals is the perfect first step, before pitching yourself or your brand for coverage. Once you’ve decided on your desired media outlet to get coverage in, here are the next steps you’ll want to take:

Find and Follow

  • Follow your target media outlet on social networks – like their page on Facebook, follow them on Twitter, Instagram, Snapchat and any other relevant network

  • Figure out exactly which editor or producer covers health, nutrition or lifestyle content. An easy way to do this is to do a google search and review the content they’ve created in the past

  • A lot of people overlook the handy-dandy search function in Twitter. For example, if your goal is to get featured in Shape magazine, type ‘nutrition editor Shape’ into the search bar, and then click on ‘Accounts’. Editor Marnie Schwartz comes up and you’ve found your contact!

  • I always recommend creating a private Twitter list to find and follow all of your target contacts and check it daily – media often use Twitter to share their latest content and reach out looking for sources.

Engage and Befriend

  • Make a point of engaging with the media on your private Twitter list daily – whether that’s to retweet their content, answer a query they may have, or comment on their latest articles. Consistent engagement definitely does not go unnoticed! Who doesn’t love when someone champions their work?!

  • Are they tweeting about something personal? Maybe sharing a picture of their pet or news about their kids at school? Comment on that too! One of my BEST media relationships came from bonding with a national newspaper editor over a mutual love for our cats – not only did we connect based on that, but my clients got featured in her section of the newspaper every few months because our relationship moved from professional to personal (we’re still great friends six years later). Whenever she needed health content, since we were friends she was happier to feature me and my clients over a stranger’s or from a cold pitch

Pitch!

  • Now that you’re engaging with these sources semi-regularly from a genuine and authentic place, you have an in to make a pitch, whether that’s being interviewed as an expert or suggesting a story that would be super informative to your audience, highlighting your business where it fits into the story

Getting featured in the media isn’t reserved for a special few – social networks make it super easy to find every health and wellness coach to connect with the right contacts and get positioned for media coverage. The beauty about press features is that media tends to beget media, get coverage once and your next press opportunity will be easier to secure!

Curious what to do and what specifically not to do when engaging with the media? Get the Dos and Don’ts of Making Media Friends Using Social Networks here

 

Lisa Simone Richards

 

Lisa Simone Richards is a publicity expert for fitness, health and wellness-preneurs who want to see themselves and their businesses featured in magazines, on TV and around the web. As the principal of PR agency Vitality PR & Communications in Toronto and the creator of Make Media Friends, an online PR school for health, fitness and wellness entrepreneurs, she’s here to teach you how to connect with the right media personalities and use the power of publicity to get your brand in the spotlight and attract your perfect clients. Learn how to do it the right way with social media with this checklist!

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Have you been thrown back in the trenches?

Have Your Been Throwing Back in the Trenches as a Coach

There is an odd phenomenon that I have witnessed over and over again when mentoring new health coaches.

It’s what I call being ‘thrown back in the trenches’.

This came into play recently with my UPswing Mastermind students. They were all diving deep into their ideal client/ target market. And things were starting to surface. Wobbles were starting to show.

In the group Laser Coaching calls I was being asked what was going on – why this felt so uncomfortable.

Well, what I have observed from helping hundreds of Health Coaches grow their businesses, is that sometimes when a woman makes a decision to say YES to becoming a coach –not just talking about it, but seriously deciding to go for it– it can feel as if the Universe has a little laugh.

“Oh yea, you’re really serious?” it seems to snicker, “Then let’s throw you back in the trenches to struggle for a bit again – just so you can remember what it TRULY feels like to be your ideal client.”

You see, for many of us we have been called to be a coach after overcoming a massive transformation in our own life.

And after coming out the other side it can feel like ‘I’ve got it’ and I want to share this with other women going through what I did.

But from that place of ‘already mastered this’ we can lose touch with how it felt ‘back then’.  We can be quick to forget the true pain;  what it is really like to be going through that experience. 

 

We forget things like:

·      What you would truly need support on

·      What you would actually buy to overcome the pain

·      What tools and resources you would need to create lasting change

·      What shifts you’d need to make to your mindset in order to heal

And so the Universe gives you a little ‘helping hand’ to jog your memory.
 

And it might suck at the time (it DOES suck at the time, that I can attest to), but this makes for the creation of a REAL and GENUINE coaching program for your ideal clients – one they WANT TO BUY.  And it makes you an even better coach.  A truly compassionate coach.

And if you wonder why people are lining up to work with you asking, ‘How do you know I feel that way?’ or ‘It’s like you read my mind with your copy…’, it’s because you revisited your former self and got even more clear on what your pain points were and exactly what you did to overcome them.

 

Here’s a perfect example of how it worked for me:

A few months ago, I myself had a (thankfully very brief) return to the trenches with my money story.

I invested a HUGE amount of money – more than I had ever done in my life – in myself.  And…you guessed it…a whole lot of money fears reared their head.

At first I got scared, and my first reaction was: ‘I thought I had this money thing sorted?!’

Then I realized I was going to have to walk my talk by going back through all of my own teachings again. And because I had to do so step-by-step again – I was able to this time document it as I went.  I delivered those exact steps to the ladies who joined my new mastermind program.

I had never before been able to articulate the ‘steps’ of wealth consciousness with this level of clarity – and days after that training many women were making thousands of dollars from their first clients. (I hadn’t even taught them ‘how’ to get clients yet… it was purely from me being able to teach ‘wealth consciousness’ in a new way after a brief stint back in the trenches).

So, if this phenomenon happens to you when you finally make a proclamation to the universe that you are ready to play bigger (note that my ‘return to the trenches’ happened after I stepped up to a higher biz mastermind’), then try and relax if you can – but most importantly – document what you do to climb back out yourself.

This is what you are meant to be teaching to others!

I’d love to hear your own experiences of being ‘thrown back in the trenches’. Share in the comments how it helped you to grow as a person, and how it shaped what you are teaching (or desire to teach) others.

And if you want to know more about how to get to know who your ideal clients are, then read my blog post, “4 ways to identify your health coaching target audience” HERE: http://www.amandajdaley.com/blog/2015/9/6/4-ways-to-identify-your-health-coaching-target-audience

Amanda x

 
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Ask and you shall receive… (don’t miss out!)

Ask and you shall recieve

 

Just a few days ago, I hosted an amazing training session where I shared my $5k per month plan. The response has been great. So many people came along to the call, and so many Health Coaches have been sharing their journey.

 

 

Now, I've also heard from many of you over the weekend that you missed the call and didn't get a chance to make it to the limited-time replay in time either.  

I also know that it’s difficult to do a time that’s suitable for the European time zone.

I don't want anyone to miss out – that wasn't my intention at all.

So I've decided to do an Encore Call and have pulled all stops with my amazing team over the weekend to get another call up and running for you in a few days, at an earlier time.

‘3 Keys to Unlock your $5k Months as a Health Coach’

>> RSVP for the Encore Call with 1 Click <<

During the Encore session I'll be taking you step by step through the plan I used to create my first $5k months. This same plan forms what I teach during the UPswing Mastermind, and I'm giving it away to those on the call for FREE.

I'll also be doing a LIVE Q&A session at the end of the call, so come prepared with anything you'd like to ask me about building your Health Coaching business.

Join us live for this exclusive Masterclass training to:

Discover the most common mindset blocks that prevent Health Coaches from getting consistent clients – and how to change them. (I’m not talking about ‘You can do anything’ mindset - I’m talking practical.)

Enjoy crystal clarity on my signature system for creating $5k months. I’ll be taking you through the exact steps and showing you real-life case studies that have taken my students from ZERO clients to fully booked within a few short months.

Learn how to get started, without even putting up a website. You don’t have to be tech savvy and have thousands of followers to build a steady stream of clients that align with your coaching.

Walk away confident, knowing exactly how to create a business that is authentic and aligned to your values as a Health Coach – no more long hours or burn out… plenty of time for your ideal clients, your family and YOU.

Encore Masterclass: 3 Keys to Unlock your $5k months as a Health Coach
 
The call is happening on: 

  • Thu 28th Jan, 8am Sydney

  • Wed 27th Jan, 1pm LA

  • Wed 27th Jan, 4pm NY

  • Wed 27th Jan, 9pm London

This will be the last chance to receive my personal $5k per month 'Healthy Business Plan' and complimentary training.

I'd love to have you live on the call.

BTW - the training will be similar to last week's call, however we'll be mixing it up a little. So if you enjoyed last week's call please feel free to join us again – I guarantee you'll hear something different the second time around.

 
 
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How Important is Target Market really?

How important is your target market
 

Target Market work is one of the essentials I cover in my UPswing Mastermind Program. In fact, it’s where we start off.

Every decision you make in your business relies on the intimate knowledge of WHO YOU WANT TO SERVE – knowing who they are, what they love, what keeps them up at night, what they’re eating, reading, watching.

Andrea came into the Upswing Mastermind with her Health Coaching hat on after recently graduating from IIN Health Coaching School. She had 2 clients, but says she just didn’t know what she was doing. She had put in work to launch her website, but hadn’t spent a great deal of time defining her Target Market.  “I was just making it up,” tells Andrea. “When magical things didn’t happen after my website launch I was pretty confused as to what the next step was.

 

TARGET MARKET WORK IS ESSENTIAL

Most people think that having a pretty website and blog is going to bring money. It’s a valid assumption, because there are others out there who seem to be doing really well and they have all the website bells and whistles. Knowing your Target Market is what brings money. Knowing who to talk to and where to find them is what creates leads and, in turn, conversions to paying clients.

For the first half of the Mastermind we focus on Target Market. We explore ourselves and our own healing and growth journeys, our own pain points, and we identify what we know we can bring to the world to transform others’ lives.  Andrea’s lightbulb moment came after a laser call with me. “It took only 5 minutes and it turned EVERYTHING,” she says. “Amanda asked me what I was coaching my two clients on and I said, well actually…Mindfulness.

Amanda said to me, ‘Could you be a Mindfulness Coach?’ The lightbulbs went off everywhere! It changed everything. I suddenly knew what I was doing.

 

two girls smiling

 


KNOWING YOUR TARGET MARKET OPENS EVERYTHING UP

Three months into the Mastermind, guest mentors came and talked about writing copy.  I wrote a program called Bloody Good Life 101, and that’s when I started to get clients.

Andrea had hit the nail on the head. She’d identified that her Target Market wanted a ‘bloody good life’ above anything else. With this knowledge she was able to put together a powerful program that spoke to her Dream Clients.

Knowing their language and their desires gave her the material for her program. Knowing, too, how to package coaching up as something her Target Market could tangibly understand and want to buy, made all the difference. Before the Mastermind, Andrea felt she was telling people, “I’ll coach you on some stuff”, instead of having a definitive outline and solid plan to tell people about when she was marketing herself.

SLOWLY, SLOWLY…

It started slowly,” tells Andrea. “When I first launched the program I got two clients - both millionaires and over 30 - and I was like ‘Yay, look at me…’ and then ‘Shiiiit, I have to coach them!

Having the package really helped because it made me look like I knew what I was doing.

Once Andrea had clarified her Target Market and created her first package she began to get more clear on her prices and started to raise them.

The more clients she coached, the more confident she became and the more material she was able to write from the questions clients came with and the breakthroughs they were having.

Things started to scale up, and after a few months and putting into place the marketing strategies she learned in the Mastermind, she was fully booked.

I made $8k last month,” says Andrea, 8 months after starting the Mastermind. “I’ve quit my part time job and I’m going to live in Bali. And I’m not actually charging high rates. My rates are very reasonable.

At the time of interviewing Andrea she had 28 clients. That’s 28 people were out there wanting Andrea’s Mindfulness work – just to think that before she didn’t know how to communicate that (or who to communicate it to).

Andrea agrees: “I learnt to communicate in the words that my clients were using. I had had all these ideas of what my clients needed, but I was wrong.”

And Target Market research doesn’t stop as soon as we’ve booked a bunch of clients. We ask them and get their feedback while we work with them. Through listening to them in their discovery sessions we know what they’re looking for and then discover another layer of what they need. 

Target Market is a pivotal part of your foundations for your coaching business and is covered in-depth in my UPswing Mastermind which starts again early 2016.

For advanced details, click here >>