Health Coaching career

Nail Your Niche: The Definitive Guide To Finding Your Target Market For Health Coaches + Wellpreneurs


Hey healthy ladies!

In this deep-dive blog post I’m going to walk you through EXACTLY what to do to get crystal clear on your target market as a new health coach.

So, let me walk you through my step-by-step process for doing just that!


INTRODUCTION: Why do I need a target market?

Businesses that don’t have a clear target market often have trouble attracting and converting clients; take longer to be seen as leaders in their field; and struggle to grow their email lists and income.

Here’s what knowing your target market can do for you:

  • Get higher engagement and create raving fans of your work

  • Build your authority, expert status and credibility

  • Help you grow your audience of ideal clients and prospects

  • Positively impact more people’s lives, and in bigger more impactful ways

  • Give you confidence and clarity in your coaching and content

Yes. ALL of that. Kind of amazing, right?! 😉

That is why target market is (in my eyes) the #1 KEY in business.

You simply MUST know who you are talking to in your communications and in your marketing. If you try to speak to everybody, you are speaking to nobody.

The more you understand and speak directly to your ideal client, the deeper the connection and trust that will develop naturally between you and them. (Which is important, because people buy from those they know, like and trust.)

However, many new health coaches struggle with this key piece.

So, to help you all out, I’ve put together this ULTIMATE guide to help you get clear on your target market — so that you can start attracting new clients as soon as possible!

✨ Some of these steps are simple.
✨ Some of these steps are straight up FUN.
✨Some of these steps require a little more time, thought and reflection.

But they will all provide you with the clarity you’re looking for.


What is target market, EXACTLY?

Target market is essentially: “Who would you most love to work with in your coaching business? Who are you meant to serve?”  

(Other words that describe the same thing are ‘niche’ and ‘ideal client’.)

Understand that your target market will evolve!

You need to choose a target market for ‘right now’ to be able to start building your business.  

Then the more clients you work with, and the more you build your business, the more clarity you will get!  You may find: ‘Oh I see more of THIS type of person coming to me for help’... or ‘THIS is the topic I’m enjoying coaching on the most’.  

And that is completely fine!

In fact, it is exactly how it is supposed to unfold.  

You will always be refining your target market… getting to know your ideal client better… honing your niche and your zone of genius… alllll the way through your coaching career!

But the most important thing is to choose one for NOW and get in the game. 🙂

People often panic when having to choose a target market, because they worry they will be excluding other groups.  

Well, the beauty of target market is that you can speak to one person - one specific target market - and trust that whoever shows up is probably perfect anyway.

After all, they have been attracted to working with you for some reason, and will be resonating with your message, your energy, your marketing, or your program.

Now that you understand what target market it, that it’s always evolving, and why it’s important, let’s start figuring out yours, shall we? 
 

HOW TO FIND YOUR TARGET MARKET



1. Uncover the clues to your target market that lie in your past

People can REALLY overthink target market. So at this point I would like to ask you a question that will make it super simple:  

“What if your life has already set you up for who you are meant to serve?”

Because the truth is, your past usually holds the biggest clues to your target market. I really believe that everybody has been called to be a coach for a reason.  And everything in your life to date has been perfectly designed for this moment where you’re ready to become coach.

Your passions and your life so far hold the clues to who you’re meant to serve.

We’ve all lived unique lives, and very often teach what we need to learn, or what we’ve already learned.  


2. Create a Timeline of Your Life

Pull out your paper and pen again. Let’s see if there’s any truth in the idea that your life might have been setting you up to serve others in a specific way.

I want you to start thinking about the major, obvious lessons you’ve learned in your life.

Just start mapping these out. You might want to write them on a page; you literally might want to write them on a timeline. You could even number the years, if you like. Whatever age you are now, or 0 to 10, 10 to 20, or 20 to 30.

Along this timeline, start jotting down a whole lot of thoughts.  

Let’s start with your childhood…

  • What was your family dynamic growing up?

  • What was your health like? Were you healthy? Were you unhealthy? What kind of foods did you eat? What kind of lifestyle?

  • What kind of family did you grow up in? What were the relationships? Who were your parents? Did you grow up with foster parents, grandparents? What were they like? What was the family like?

  • What challenges did you face as a child?

Now start to fill up certain areas on your timeline beyond childhood now…

  • What were your biggest failures or frustrations in life? What were the hardest times?

  • Were there family issues – either your own or your parents’ - with marriage or divorce or death or birth?

  • What about friendships or colleagues? Anything great that stands out? Anything painful that stands out?

  • Have you travelled anywhere? Pop in your travels on your timeline, and any big things that come to you about those travel times – travel is always such a teacher.

Now let’s look at your wins:

  • What are the big wins in your life, or big successes? What are you most proud of?

  • You can come back and fill this in in even more detail, and fill in 10 things you’re really proud of.

  • Are there some celebrations in life that stand out — or are there some things that never did get celebrated, which perhaps you should have celebrated?

  • Write down some things you could have celebrated, or would have loved to have been celebrated – or even acknowledged – for.

Now let’s think about “support”:

  • In what areas have you supported others in this timeline?

  • When have others come to you for advice?

  • When have others seeked support from you?

  • And what about the other way round? When have you needed support for others? When have you sought guidance from others? When have you needed advice or needed to lean on someone else to get through a hard time?

Now bring you into today – at the end of the timeline:

  • Where do you live? What do you love about where you live? Are there any frustrations about where you live?

  • Are there any current lessons you’re going through or recent lessons you’ve been through?

  • What are some truths in your life you now know for sure because of what you’ve through? What makes you so unique because of this journey you’ve been through?

  • Are there areas in your life that people always relate to you on or always ask you about? Are there things that you feel in your life are normal — or things you feel are abnormal?

Take some time, once you’ve finished reading this blog post, to really build out this picture BIG…  and acknowledge to yourself how your life has set you up for a special set of skills that no other coach could ever have. 😉
 

3. Take “Visual Snapshots” along this timeline…

Next, from this big timeline of your life, we’re going to do a fun but powerful visualisation exercise designed to give you even more clarity on your target market.

It’s called a “snapshot” visualisation exercise.  

So as you take in everything on that timeline, soak up what an amazing, full, unique life you’ve had. All the things you’ve overcome, all the things you’ve done in your life…  your power, your strength, and your human weaknesses too.

Then I want you to bring into mind the area that you feel called to coach on.  Whether its weight loss, body image, digestive issues, gut health, romantic relationships...  

You don’t need to have a perfect answer at this stage.

Now I want you to scan from the beginning of that timeline — from when you were young — right up till now, and take a visual “snapshot” of the circumstances along that timeline where you were dealing with issues that you’d like to coach on.  

So let’s say, for example, weight loss…  

You scan through the timeline, and see maybe at 4 years old you remember your mum telling you something about weight. And then you remember as a teenager struggling with an eating disorder, for example. In your 20’s you remember trying a whole lot of juice cleanses.

Just go along the timeline and take some “snapshots” of anything that’s relevant to the area you want to coach on. Mark them on your timeline.

And when you’ve done that, I now want you to take some more specific snapshots around this area that you’d like to coach on.

I want you to put some markers on your timeline, and take some visual “snapshots” at these exact times…

First of all go back 6 months ago and just take a snapshot and see if there’s anything going on for you in your life at that time around this issue (whatever it is you’re wanting to coach on).

Then go back one year ago and take a snapshot there. Just take a still shot of what was going on for you in your life at that time around that issue.

Now scan back and take a photo around the 2 to 5 year mark. Was there anything major or significant going on for you at that stage around that issue; around the area you’d like to coach on?

And then go right back 5 to 10 years ago and just check – were there any significant moments there that would be good to take a snapshot of around this area?
 

4. Get clear on your pain-points and desires at those times...

Choose 1, 2 or 3 snapshots from that timeline that really stand out to you as pivotal times in your life.  And then jot down a few answers around those times using the following prompts.

During those pivotal times in your life: What were you struggling with?

Write a little bit specifically about your story, around your health, or whatever area you’d like to coach on. What was going on for you at that particular time that stands out for you?

Just write a few little notes to jog your memory so you’ve got it. What were you struggling with? What were you focusing on or obsessing over?

These are the PAIN-POINTS of your target market.

(This is going to be SO useful in your business, as it can get you into the mind of your target market, which will be invaluable when creating your coaching package).

I want you to write what was the biggest struggle at that stage.

And then reflect on:

  • What were you looking for?

  • What would you have loved to be free from?

  • What would you have loved to find an answer to?

These are the DESIRES of your target market.

Whether or not you did find them, or in hindsight it’s more a case of: ‘I wish I could have found this product or service, that would have been so helpful!!’ - think about what you have loved to have bought if it could have solved the problem you were struggling with.  

And consider whether - IF you could have found a solution to what you were actually in pain on:

  • What would you have been willing to pay for if it made your pain go away?

  • What services would you have loved to buy if they would solve your problem?

You may want to repeat that if you had more than one area on your timeline that really stood out.   
 

5. Which version of you is your target market?

Your target market is most likely a YOU at a different stage in your life — someone who is where you once were, whether it’s 6 months ago, two years ago, 10 years ago.

I have certainly been the target market of both my first AND second coaching businesses!

That is why I can speak to them in a way that connects and resonates so deeply.

I have been in their shoes, and faced the same challenges and struggles. I know them, because I WAS them. And I’m passionate about these topics I coach on, because they interest me! 💗 

So, if you could choose ONE time from your timeline when you felt maybe that could be your target market, I want you to go deeper and think:  “Could I actually help that person?”

Be honest. If you can’t, you can’t.

But have a think about that person. And then give her a name. Make her REAL.  Maybe it’s helpful for you to realise that it’s probably someone out there called, say Shailene, who’s also struggling with this issue, just like you were.

I want you to identify with her, feel for her, and let your heart go out to her.

Can you help her heal?

For many of us, our target market isn’t some abstract person. Our target market is in fact a version of US.  For 90% of people, this is the truth.


A REMINDER: TAKE IMPERFECT ACTION, ALWAYS!

I want to wrap up this blog post by reminding you that target market doesn’t drop in overnight.   It’s a little bit of “chicken and egg” situation - the more you work with people, the more clear your target market will become.  

But you DO need to choose a target market for “right now.”  One to get started with.

People often sit on the sidelines because they don’t know their target market — and target market is only really going to come 100% CLEAR once you put yourself out there and start coaching.

So we really want you to take imperfect action and be willing to explore some options.

Even if it doesn’t yet feel ‘perfect’, decide on ONE ideal client that you think at this stage you would like to work with — so you can move forwards with that one and see how it flows.  From there you can refine, and fine-tune your target market.

That is how it is supposed to work.

Like this post? Working on your Target Market? You might also love these:

Any questions? Ask away in the comments…

Love,
Amanda xx

Download my free fill-in-the-gap guide to finding your profitable target market... 
 

How to Prepare for your First Coaching Session with a New Client

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Hey beauty,

I’ve been soooo into my crystals again over the last few months - Rose Quartz for releasing negative emotions and receiving love, Smoky Quartz for grounding, and my all time favourite Citrine for wealth and abundance. 🔮

I always keep these three crystals on my desk - with my angel and tarot cards, a scented candle and some sage - to create a calm, peaceful environment for my coaching calls.

In today’s video I’m sharing my top tips to prepare for your first coaching session with a client — you’ll see that I’m a big believer in the importance of preparing energetically for a coaching session. 💗

Hit play to watch it now.

If your nerves are high before your first coaching session with a new client
(or any session at all!) this one’s for you, beauty!

 
 

In it you’ll learn:

  • The 3 KEY things to do before every single coaching session, not just your first one (...this is THE most important thing you can do for your client)...

  • Where the magic really happens in coaching sessions… ✨

  • The importance of TRUST for health coaching success... 🙏🏼

  • Why I DON’T recommend preparing heaps of worksheets, pre-planned trainings, and premeditated teaching points for your coaching sessions…

  • How to create YOUR pre-session ritual (plus heaps of ideas for what to include)...

I hope you love this mini-training, beauty!

Love,
Amanda xx


Before you go, don’t forget to download your 100 Killer Coaching Questions Ebook

It’s full of questions to guide you through every part of your coaching sessions - from first sessions to final sessions, starting a weekly session to closing a weekly session, and everything in between. I hope you put it to great use with your clients. 😘 Tap the image below to download your copy now…. ⬇️

How To Get Testimonials From Your Clients [Snag My Simple System!]

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Hey beauty! 👋🏼

Social proof is GOLDEN for your business. But can be oh-so tricky to get sometimes!

If you ever struggle to get testimonials from clients when they promise to provide them — and feel awkward “hassling” them for kind words… this video is for you!

It contains my simple, foolproof system for getting [kick-ass] client testimonials. ⚡

5 things you’ll learn:

  • The real reason you’re not getting testimonials (...it’s probably not personal!!)

  • 3 prompts to use to help your clients write their testimonial quickly and easily.

  • Why urgency matters when you ask — without it, you’ll be left waiting!

  • Other places to capture more informal (and super-powerful) testimonials.

  • How to ask for permission to share your clients’ kind words.

Hit play to watch it now! 💋

 
 

Love,

Amanda xx

 

PS: Before you go, be sure to grab my FREE worksheet to learn how to get testimonials from your current clients with confidence. Click the image below to download it instantly!

 

Pin me below to share with your friends!

Should I use Squarespace or Wordpress to build my Health Coaching website?

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Hey beauty!

I’ve taken a mid-afternoon nap almost every day of working for myself for six years. (Seriously, I’m all about self-care and slowness over here.)

And in my Advertising days I was an Art Director… which means I have a really keen eye for design and visuals, and I LOVE making websites.

As in, I create them in my spare time kinda love. It is so much fun to me!

Have you thinking about building your health coaching website, but aren’t sure what platform to use?

You’re not alone! A lot of women in the UPswing Mastermind start their website-creation process uncertain, and ask me which I recommend: Wordpress or Squarespace.

In my eyes it’s a no-brainer! 💻


So, in today’s video I’m going to share…

✅ Which platform I currently use for my websites...
✅ Why I wholeheartedly recommend Squarespace for new wellness entrepreneurs…
✅ Why I think it’s WAY safer, cheaper, better and easier than Wordpress...

Hit play and watch it now

 
 

I hope this cuts through the confusion, and gets you excited to build your site! (And ensures you don’t make an expensive mistake you’ll regret later — by choosing the wrong platform. 😘)

Love,

Amanda xx

 

PS: Click the image below to download your free workbook and map out your Purposeful Package (aka: your signature coaching program that sells like gluten-free hotcakes and gets massive results for your clients…)

 

Landing Page vs. Website (Which to invest in FIRST)

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Hey beauty!

Today on the blog we’re getting techy and answering the question: “What’s the difference between a landing page and a website — and which do I need first?!”

There’s so many tech questions that come up when you’re starting out as a Health Coach, but I’ve got you covered!

In this video I explain:

👀 The key difference between a website and a landing page.
🙊 Which one I recommend getting first, and WHY (Hint: It’s NOT a website!).
💻 The TWO key things you can use a landing page for as a new Health Coach.
🤓 My absolute fav landing page platform - and what I use in my own business.
💸 The BIG mistake I see Health Coaches making when it comes to websites that keeps them stuck and out-of-pocket.

Click here to watch it now!

 
 

Love,

Amanda xx

 

PS: Before you go, I’ve also created an extra bonus for you to download. Check out the link below to grab my FREE 7 Step Simple Sales Script — it’ll help you convert coaching prospects into paying clients with more confidence, heart and soul.  

 

Do I need a Sales Funnel in my Health Coaching Business?

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Do I need a sales funnel in my Coaching business?

I get this question ALL the time- and I love it! - so today I’m gonna answer it. 💛 If you’ve ever wondered whether you need a Sales Funnel in your business - and what the heck that would look like 🙋- this video is for you! 🙌

5 Things You'll Learn:

  • The common misconceptions people have about sales funnels

  • How to set up yours (spoiler alert: it doesn’t have to be online)

  • Why simple is always best

  • What your next two sales funnels can look like

  • The three steps to create a digital automated funnel

Hit play to watch it now!

 

When you're just getting started in a business, it's hard to know what pieces come first. Here I am talking about sales funnels, and whether you really need one when starting out as a health coach.

 

I would love to know in the comments - after watching this video, what sales funnels are you planning to set up in your business? What do you already have set up?

Love,
Amanda xx

 

In the video I mentioned my 7-step simple sales script — click the image below to download your copy! This script has helped my clients get a 90% conversion rate from discovery sessions without ever feeling sleazy. Grab your copy today! (It’s FREE)

 

How to Get More Clients Hosting In-Person Workshops

How to get more clients hosting in-person workshops
 

Learn how to boost your client-base, fast.

Workshops can be AMAZING for attracting clients as a Health Coach!   But only when done RIGHT. In this video blog I’ll explain how to start adding to your client-base EVERY time you host a live event, by:

1️⃣ Shifting your mindset. ✔️
2️⃣ Refining your pitch. ✔️
3️⃣ Choosing the right topic. ✔️   

I’ve had clients book out their coaching services several months in advance JUST through hosting live workshops. This was how I built up my client base as a new Health Coach too.

Hit play below to watch the video, and learn how YOU can do the same!

 
 

Love,
Amanda xx

Want more ways to find clients as a new health coach? I’ve got you, beauty. Download my free guide - it’s jam-packed with 12 actionable tips for getting clients.

 

Where do I find clients as a Health Coach?

Where do I find clients as a Health Coach
 

“Where do I find clients?”


It’s THE burning question almost EVERY new health coach has.  

Unfortunately there aren’t any secret holding grounds for prospective clients — wouldn’t that be magical 🤣— BUT there are some secrets to finding them!

Hit play and I’ll share them… 💗

 

Enjoy!!

Love,

Amanda xx


If you want to take your coaching business to the next level and get your first 10 clients, download my FREE guide by clicking the image below! 

 

How to (FINALLY) Choose Your Target Market

How to finally choose your target market
 

Being able to identify your Target Market is one of the KEYS to building a successful Health Coaching business.

And it makes a world of difference to your sales when you truly know WHO you are talking to, and who you are creating your Health Coaching services for.

BUT this topic is often misunderstood (and maybe over-complicated!).  

So in this video I get suuuuper personal, sharing my own rollercoaster health journey, and an anxiety attack I had earlier this year — all to make the topic of target market a little clearer.


Watch it now to learn:

  • The KEY things you DO need to know about your target market… 🤓

  • On the flip side - what you DON’T need to know about your target market! (This is where I see a lot of people over-thinking, wasting time, and getting stuck…) 🤯

  • How to FINALLY feel confident choosing yours… 😍

  • Plus, have apeek behind the scenes of an UPswing Mastermind Coaching Call! 🤭

 
 

Love,

Amanda xx

PS: Be sure to download my free ‘Find Your Profitable Target Market’ workbook before you go, to get crystal clear on yours! Click the image below to grab your copy.

 
 
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[Jennie’s story Part 3] Working 1.5 days per week while earning $5k? It’s possible.

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By now I’m sure you feel like you’re Jennie’s best friend. So do I! She's taken us on a bit of a rollercoaster ride, hasn't she? The fact she’s allowing me to tell her story so you can really learn from her journey shows how deeply Jennie cares about transforming people's lives.

Previously we spoke about how Jennie grew her business too quickly by making the biggest mistake I see all health coaches make, and that’s not packaging up your services.

Selling one off sessions and working for an hourly rate is a one way ticket to Brokeville.

Jennie had sacrificed her health for her business because she didn’t have the foundations of a package setup that would allow her to run a business filled with health and wealth.

Jennie thought in order to become wealthy, she needed to sacrifice her health, but that’s the furthest from the truth, and I can promise you there’s a better way.

You don’t have to make a choice between whether you want to be wealthy or whether you want to be healthy, in fact, wealth is important because it opens you up to a whole new level of health - something I’m so passionate about teaching to all of my clients.

When Jennie started creating her packages, she put a lot of thought behind how they were best going to serve the lifestyle she wanted to live.


Key Lessons For Health Coaches:

 When designing your package, you need to ensure you take into account how you truly want to design your own life.

 Think about what your non negotiables are and start with them in mind, instead of creating a package that your life needs to fit around.

 For example, if you need to pick the kids up at 3pm from school, you last coaching session for the day is at 1.45 - 2.45pm.

Your desires must be at the forefront of your business in order to run a successful health coaching business that supports you living your happiest, healthiest and most aligned life.


 Anything that does not fit within your non negotiables you MUST learn to say no to.

When Jennie created a health coaching package that worked in with her busy life, she started getting more enquiries, and before she knew it she had her best month, working only the 1.5 days per week she desired.

Finding this post useful so far? Ready to design your own life as a health coach? Download my FREE worksheet to help you build a business that makes money AND matches your dream lifestyle. Just click the button below to get started!

Pin the image below to share this post with your friends!

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Not only did her business packages bridge the gap between her health and her wealth, but in the process of redesigning her packages, Jennie came up with a solution that would ensure her clients got better results than ever before. This was something she had secretly been worried about with her initial clients.

Now, Jennie’s purposeful packages are a win-win for all.  

xx Amanda

 
⏫ IT’S FREE!! 💕

⏫ IT’S FREE!! 💕


Do you want to know how to create your own thriving coaching biz, too?
Doors are currently open for
UPswing Mastermind 2019 - the ULTIMATE Business Training for Health Coaches who want to make $5K+ months. I would love to fast-track YOUR health coaching success - just like I did for Jennie. 💕