Health Coaching Team

Create Your Rocking Health Coaching Signature Program in 5 Steps



Your signature program is the unique-to-you program that you offer to your target audience (AKA Dream Clients). It’s a sure-fire way to establish yourself as a leader in your area of the wellness industry. 

It’s YOU and what you can OFFER packaged up in a way that creates the best outcome for your clients. 

Creating a signature program is not actually as daunting as most new Health Coaches believe it to be. 

Have a look at my 5 steps to creating yours:


Your solution is formulated from the answers to a few simple questions: 

  • Who your Target Audience is

  • What their Key Pain Points are

  • What they believe the cause of their pain is

  • What they’re motivated by

  • What it is they’ll pay anything to have solved

Knowing the biggest challenges your ideal clients face points you in the direction of your solution. Get clear on what they will be able to achieve, experience and do as a result of participating in your program.

The most important reason anyone is going to pay for your Signature Program is the OUTCOME – the results and benefits they can experience. It’s important to remember that your signature program sells an outcome, not a pack of single sessions.

If you haven’t figured out your Target Market yet, head over to my blog “4 Ways to Identify Your Health Coaching Target Audience (AKA Dream Clients).”



If you can, talk to 5 or 10 people who you feel best represent your target audience. Feel them out about: 

  • What it is about your business that appeals to them

  • What the main reason is they’d hire you as a Health Coach

  • What results they’d expect to see from working with you

Ask intelligent questions that will help you to sell your signature program to your target audience, too. Find out if they’ve worked with other Health Coaches and what their experience was like (what the positives were, and what they felt was lacking). These answers will help you focus your solution even 

Don't forget to grab your FREE copy of my guide below. It teaches you how to take these 5 steps and put them into action so you can create the perfect signature health coaching program for your business! Click the button below to get started.




Your signature program is as much about what YOU offer, as it is about WHAT you offer. YOU are what’s going to make your signature program powerful. It has to be something you are excited to offer your dream client. Sell them what they think they want, and deliver what you know they need.

So, looking at your solution, think about how you can package it up to make it both enjoyable for you and of great benefit to your client.

Would you run your program over 4 weeks, 3 months, 6 months? How often would you and your client meet? Weekly? Bi-weekly? How long would each module/ session be? What would you cover in each module/ session? What price point feels right for you in regard to the support and time you’ll be putting into each coaching package and client?

Explore ways that you could make your package attractive to your ideal client.

Create a coaching program



Because your signature program is unique to you, you’ll want it to express your brand. The name you choose for your program can be based on the desired outcome/results, or who the program is aimed at, or you could come up with a catchy acronym.

Your signature program’s content will include: 

  • a Welcome Pack that sets the outline of your program

  • a workbook sharing the key learning points for each module/session, and powerful coaching questions you’ll be asking your program participants

  • worksheets or action Items for each week of the program

  • any other resources that relate to your program.


  • Define the benefits. CHECK.

  • Get clear on the key results, or outcome, you’re selling. CHECK.

  • Establish the number of modules/ sessions. CHECK.

  • Work out the cost and possible payment plans. CHECK.

  • Come up with a name and style of design for your signature program. CHECK.

  • Create all the necessary content. CHECK.

I would love to hear about your experience creating your coaching program in the comments below and for some support around pricing, check out my post How much Can You Charge As a Health Coach >>>



7 Steps for choosing a Business Coach who‘s right for you - Guest Post by Joanna Mitchell, The Healthy VA

The Healthy VA

I’ve had several different Business Mentors for most of my entrepreneurial journey. They’ve steered me through my transition from Holistic Health Coach to specialised Virtual Assistant and guided me through challenges, new clients and building a team.



I’ve found being an entrepreneur the biggest personal development journey ever, so having the right support by my side has been essential.

When seeking the right coach for you and your business, I’ve learnt there are seven things to consider....

Coaches & Mentors versus Online Programs

Decide whether you want to work privately with a sole coach or join a mentoring program, where you not only connect with the coach, but like minded business owners too. Often the latter can provide extra support, as you connect with others going through the same motions as you.

Choose based on your gut feeling

There are many Business Coaches out there who claim to offer quick fixes or massive $$ per month results.  But don’t be distracted by what they claim to offer. Instead, who feels right for you intuitively?

Do they have significant experience in setting up their own business?

Choose someone with clear entrepreneurial experience, who has been through the highs and lows of creating a start-up business too and made it through the journey successfully. Ideally you would work with a mentor who has run their own successful business in the field you are wanting to grow in - ie for a Health Coach, try and find a mentor who first ran a successful Health Coaching business if possible.

There's a big difference between someone who's been ‘taught’ to be a business coach, compared to someone who's had significant experience in the industry.

Are their Testimonials based on evidence?

A testimonial can praise a Coach for their support and being a ‘good listener’, but did the client demonstrate clear results in their testimonial?  A great Business Coach will be your shoulder to lean on, but more importantly, suggest significant action steps to move your business forward. So, look for testimonials that give a clear indication of results and accountability.

Do they demonstrate a consistent profit over a considerable time frame?

Many Coaches claim to have made $10k months and they have the secret to show you how. But did they make this $10k on a consistent monthly basis? We can all have ‘good months’, but it can take significant business skills and tools to create a high level of income consistently. Not all coaches share their incomes online as a way of getting clients, so you can always ask a potential coach if this is important to you.

Watch, read and download their free stuff

If they are an authentic Business Coach they will understand the importance of providing free, valuable content to their followers. Check to see if they have online resources or free opt-ins, download them and get a feel for who they are, who they work with and whether that resonates with you.

Choose based on value, not price

The value someone can provide to you and your business should not be defined by price. Choose your Business Coach from the heart, not from your head.

About Joanna B Mitchell

Joanna Mitchell is the founder of The Healthy VA, Australia's leading Virtual Business Support for the health, wellness and fitness community.

A corporate retiree turned Holistic Health Coach, Joanna has made it her mission to support health businesses to grow and thrive. By combining her corporate experience, 'techy' skills and knowledge of the health industry, she created a specialised virtual assistant service and supported over 50 health businesses with online marketing, social media, blogging, websites and more.

The Healthy VA is the first of it's kind and has become a game changer for leading Australian health entrepreneurs, playing a significant part in many health campaigns and programs on the market.