Health Coaching Career

Create a Purposeful Package That Sells + Gets Results: The Ultimate Guide for Health Coaches & Wellpreneurs!

Hey there healthy lady!

In this in-depth blog post I’m going to walk you through - top to bottom - how to create your very own unique ‘Purposeful Package’ that sells like gluten-free hotcakes and gets massive results for your clients.   

First up, I’m going to explain WHY it’s so important to sell coaching in a Purposeful Package format - especially if you want to make a consistent and significant income as a coach.

Then I’m going to walk you through what to do - step-by-step - to craft one STRONG signature program that you know your ideal client wants to buy, and that you feel confident and excited about delivering.

This is a process, and you’re going to have to do a little work to complete it - so take out a journal, a notebook, and set aside some time to action the steps.

THE BASICS OF PURPOSEFUL PACKAGES


Why sell packages instead of single coaching sessions?

Many health and wellness professionals - including counsellors, acupuncturists, nutritionists, homeopaths, personal trainers, etc. - work in single sessions, where you'll pay say $100 for an hour session, and schedule a follow-up if needed.

As a health coach - or any wellness entrepreneur - this is NOT an approach I recommend.

Instead, you will want to focus on creating a package of sessions that sells an outcome or result, as opposed to simply trading time for dollars.

This not only works better for YOU - it works much better for your clients, because:

  • Your clients will accomplish much more in a purposeful package than in unstructured single sessions…

  • You will get a higher level of commitment and financial security when people buy a package of sessions vs. the occasional single session…

  • You will know what outcome your clients can expect to achieve from working with you, making it much easier to “sell” coaching and promote your services…

  • Your clients will get better results as they are not just paying for 1 hour of your time, they are paying for support, accountability…the whole shebang....


What is a ‘Purposeful’ Package?

Now that you understand the benefits of selling in packages, let’s get clear on the importance of creating PURPOSEFUL packages.

A Purposeful Package is one created to generate a specific result or outcome for your ideal client.

You will design your Purposeful Package with the OUTCOME in mind — knowing that a dream result could never come from one-off coaching.

This might be a 6-week package, a 90-day package, or even a 6-month package!  We're going to throw out any preconceived “formula” that your coaching training might have given you, dictating that your coaching has to be this long or this short.

Instead, we're going to design what YOUR ideal client needs in order to get the best outcome or result.  


REMEMBER:

  • You’re no longer selling single sessions. You're now selling a specific outcome.

  • You're no longer selling “health coaching”. You're now selling a specific outcome.

For example: Your package might help someone fit into their wedding dress.... It might help someone overcome insomnia…. It might help someone increase their social media following, heal their skin and digestive issues, learn meditation, or lose weight.

We all know that you can absolutely get WONDERFUL results from health coaching, but a single session is never going to cut it.

And trying to sell single sessions (that won’t get massive results for your clients) is going to leave you feeling stressed, unconfident, and unable to market your services.

You need to put on your expert hat, and you need to assertively say, "It's going to take a purposeful package to get the premium result that you desire here."

Let your prospects know that, "As a health coach, I'm going to be by your side. This is a journey. There's accountability. There’s support. That is what makes this special."

We need to think in this way of a Purposeful Package vs. the old thinking of selling one single session. And we need to get a client actually committed to the journey.

For every coach and target market, that journey will be different — there will be something unique in the way it is packaged up so the client will get the best result.

WHAT ARE YOU SELLING?

To figure our what you are selling, you need to know who you are (and what lights you up), who you are here to serve, what you can offer - THEN find your 'selling point'... 

STEP ONE: START WITH YOU

When you design your Purposeful Package, it’s essential that you're not forgetting you — and bringing in the things that you want to do, teach and share into the package.

This enables you to use your talents, passions and unique skills, and it's going to light you up to work with your ideal clients - making it far easier to sell your services, and enjoyable to offer them!

Jot down answers to the following questions:

  • Why do you desire to coach people?

  • Why do you want this type of business?

  • What do you secretly dream of in life?

  • What do you value? Do you have core values?

  • What do you believe about health/food/fitness? (ie: the area you want to coach on)

  • What skills and talents have you developed over the years?

  • What do you have to offer that will be of benefit to your dream client?

Take 10 minutes to jot down some thoughts on a piece of paper or in your journal, to get some clarity around YOUR side of the package, YOUR passions, and YOUR unique skills and desires.


STEP TWO: Then Think About Your Target Market

Now you’re clear on why you desire to coach — and have noted your unique skills and talents, what you have to offer your ideal clients, and what lights you up….

Next we turn our attention to your clients.

Answer the following questions about your target market:

  • My Ideal Client Is:

  • She Is Motivated By:

  • His/Her Key Pain Points Are:

  • What Does She Believe Is The Cause Of Her Pain?

  • What Would Be Her Dream Outcome?

  • She Will Pay Anything For:

  • My Solution Is (Be Specific):

  • She Will Benefit From:


STEP THREE:  Now Bring You & Your Target Market Together

Looking in your journal over the notes on your target market and yourself as a coach, find the sweet spot between what you have to offer, and what your clients want to buy.

Really take some time looking over this and get creative and curious.

When it comes to selling and creating packages, there is something I see a LOT of coaches get stuck on...

And it is this: We as coaches know that our clients need to look “deeper” beyond what they “think” they're struggling with…  (So for example, we may know that their weight issues are related to emotional eating, low self-worth or lack of “primary foods”).

But our client’s don’t know that yet! They just want you to tell them that you can help them lose the weight. They want to know that you can help them move past their pain. They’re not that interested in the “how” at this stage. (Which is what lights YOU up).

This is why it is important to find that “sweet spot” between what YOU know they need (which they might not understand yet) — and where they're at right now.


Tip: Sell Them What They Want + Give Them What They Need

There's a well-known phrase in marketing and it cannot apply more strongly than here. “Sell them what they think they want and give them what they need.”

Selling them what they think they want comes first and foremost…then in your package you deliver them all that they will actually need, as you take them on the journey to healing.  

This is one area where a coach is going to often go wrong - because coaches love things like ‘primary foods’ and these more spiritual, soulful concepts that they've learned are super important - and they do not necessarily want to teach weight-loss.

But think about what the client is looking for!! You client wants the end result.  She is NOT coming from the same perspective you are.

Your client is looking for a practical solution to their pain-point. They're looking for the headache pill, the insomnia pill, the stress reliever, the weight-loss pill, the anxiety cure.


STEP FOUR: Pick your selling point

Next we need to do now what I call “finding that selling point.”   The selling point is the sweet spot between what they think they want, and what you know they need.

Really your ideal package is absolutely everything that you want to teach — and that you know they will need to reach their desired outcome — but it still needs sell them what they actually want.

So for example:  Your package might have a little bit on weight-loss, which is your main selling point.

But actually you're also going to help them see what's going on at work, or their relationships, or their exercise, or their mindfulness. All of that can go in your package — but the selling point would be weight-loss, if that's what your client really thinks they want.

You don't hide the rest of it, but the main piece that you are selling would be weight-loss. Or could also be stress management. It could be mindfulness. You need to be very specific on what's the ONE selling point of your package.

The piece that will sell, the piece that someone will see valuable and pay money for is a solution to their perceived pain point. I say “perceived” pain point. You might see there's something more going on — but we need to sell a solution to what the client thinks is the main issue.

Think of it was the WHAT you’re selling vs. the HOW you get your client there.  

You sell the WHAT and deliver the HOW.

DESIGN YOUR PURPOSEFUL PACKAGE


Step one: WRITE DOWN the details

Pull out your journal or a pen and paper, and jot down your answers to the following:

  • What type of program would excite you to offer your dream client? 1:1 coaching, group coaching, a self-study e-course?

  • How long would be enjoyable for you? 3 months, 6 weeks, 1 year, 6 months?

  • How long and what container would get the greatest benefit for your client? Would they get best results in 6 months?

Here's an example of these Qs in a real-life context...

Would you like to work in a six-month container, but actually your clients might only need three weeks to get the desired outcome for your clients? Do you not like commitment? You only want to a four-week package, but actually, if you're honest, the client needs eight weeks.  There's no right or wrong answer here. I just like to journal about it for this exercise.

  • How often might you need to meet for coaching sessions?

Again, you don't have to write three times a week or six times. Just journal about it. It might be fun if we met weekly, but there might be this pro and there might be this con. What about if it was bi-weekly? Start to explore these concepts and these questions.  

  • How long might each session be?  

Would you like to do 30-minute sessions because your clients are ultra busy… or actually do they need a longer 60-minute session to get more results?

Diving even deeper, what could you actually get done in that amount of time? Will the overall package that you're thinking about be enough time to get results?

Any thoughts that all go into this journaling exercise, anything around how you can design your package so it's really appealing to your ideal clients.

  • What's going to make them want it?

  • What makes them tick and what's going to excite them to buy a package?

  • What's going to make your package unique?

You are unique, and you don't need to worry about how you fit in (or stand out) amongst the other coaches out there, as long as you’re being yourself — but at the same time, it's great to feel that our package does have that something special or a little uniqueness to it. ;-)  Any thoughts you might have around that just journal them in this stage.

  • Is your package designed to help your clients to master one thing?

  • Or is it for you clients to get a high touch on a lot of little things?

If anything comes up as you're journaling on this exercise that you don't have answers for, make a little side note so that you can go out and ask some ideal clients.  If you’re not sure, ask people what they think! Never assume you know what your clients want. For example, you can ask them:

  • What would they be expecting if they worked with coach?

  • What time frame would they be most likely to buy?

  • What kind of accountability would they want?


Step TWO: create your program drafts

Remember, beauty. You really DO have power to help someone with a huge benefit with the skills and experiences that you've had in your life.

Now you get to now create your own ideal package and program that your dream client will love to receive and you will love to deliver.

Think through the following questions:

  • How often might you meet? Is it going to be weekly, bi-weekly, monthly even?

  • How long will each session be? 30 minutes, 45 minutes, 60 minutes?

  • What can you accomplish in each container of time and checking in, will this package really allow enough time to get results?

  • How can you design this package and split into these pieces of pie as such so that it's really going to be great for both you and the client?

  • What is that result or outcome worth to your client?

  • What makes this package unique?

(In a coaching package, more is not always better - it's just about finding the right fit for both you and the client to get the desired outcome…)

Figure out your program specifics.  

Now you can start to draft up your package and the specifics of those now.  

Picture breaking up your client’s journey into individual pieces, almost like a recipe to be released step-by-step — and map out the natural process of taking your client from (A) to (B).  

Experiment with what pricing truly feels right for you.

Map out what topics you could cover in each session. Then add any notes that you might write in here as well are along the lines of what you'd like the client to be doing as homework in-between sessions.


STEP THREE: GET FEEDBACK from ideal clients

At this stage, you should have 3 or 4 draft packages written up.  Keep running these past your ideal clients and ask what they think.

Do you think will they buy this? Is this actually something they would pay money for? Will they be interested and excited to join this program?

Don't be afraid to ASK— especially if you can find a few friends or colleagues who are potential ideal clients.   Don't ever ASSUME your ideal clients are going to buy the package, just ask them! Keep testing. Keep refining.

Never be afraid to look like a beginner or like you're not expert enough. This actually makes you more of an expert by being professional enough to test things out before going to far with this.

FINALISE YOUR PURPOSEFUL PACKAGE

Now is the time to decide:

  • Which package really lights you up?

  • Which one makes you feel like you would feel amazing to deliver it?

  • Which package resonates best with your ideal clients when you run it past them, and chat to them or talk to them about it?

Remember your package needs to offer a solution to a pain point for your ideal clients. Ultimately, they've got to WANT to buy it.  

Have you created a package that answers an important pain-point and delivers a solution, result or outcome? Are you clear on your selling point?

Then you are good to go.  

Tip: Let go of perfect!

Ultimately, I want to remind you that absolute clarity on this will only truly come when you get in the game.  

You can't wait on the sideline, waiting to get a perfect package because honestly, you need one right now that you're pretty confident is going to work, you'll enjoy, is going to get results for clients...

And the only way to find out is to actually get out there and sell it and start coaching that package. I guarantee you will refine it as you go.

Absolute clarity can only really come once you're in the game.

Which package are you going to use to get in the game & start supporting clients with?

You want to get really clear on the following points:

  • What are the benefits of your package?

  • What are the key results and outcomes?

  • How many sessions are included?

  • What are the session topics?

  • What is the cost or investment?

  • What payment plans are you going to offer?

Once you have this really tight little checklist of what your package is about, now you can use these exact words to carry over into your sales pages or marketing content, or even just for the words when you're talking with potential clients!! You'll be able to easily explain what you're doing and what you're selling.

You’ve now got a Purposeful Package that solves your target market's pain points and truly excites you to deliver!

Love,

Amanda xx

PS: Created your Purposeful Package, and ready to share it with the world? These are your perfect next reads... 

→ Should You Put Prices For Your Program On Your Website?
→ 
12 Top Tips for Getting Clients As A Health Coach

Want my custom-made Purposeful Packages Workbook?  Download it here: 
 

The Definitive Guide To Coaching Confidence — For New Health Coaches

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Hey healthy lady!

Taking the leap to become a health coach is SO EXCITING… but it’s also downright scary!

It is common, normal, and completely natural for new health coaches to lack confidence in their ability to get great results in their coaching sessions.

Let's just think about this logically: How could you possibly be confident that you will get amazing results in a coaching session if you haven't yet done it?!?  You can’t!

I watch SO many new health coaches sitting on the sidelines…  

Waiting to feel confident before they start coaching…

Or maybe even investing another $5000 in a second or third coaching certification…

When in fact, it’s impossible to feel confident without actually getting in the game and getting started first!

Coaching is a skill. And therefore, just like riding a bike or cooking a souffle, the only way to feel confident is to do it again, and again, and again. Confidence only comes with practice and experience.  

So in this ‘ultimate guide’ blog post I am going to walk you through EXACTLY what to do to deliver a kick-ass coaching session — so that you can get out there, get in the game, start practising, and start growing your coaching confidence… 
 

THE FUNDAMENTALS OF COACHING CONFIDENCE


1. Understanding Your Role As A Health Coach

A lot of coaching confidence comes down to understanding the role of a health coach, and what your job is in the coach/client relationship.

A coach coaches.  This distinction is important, because I often hear new health coaches worrying that they won't get the results a doctor might, or a nutritionist might. Or getting caught up worrying that they haven’t had the training a doctor has, a nutritionist has.  

But a coach is meant to COACH. Not be the doctor, not give a diagnosis, not write a prescription, nor teach the science of nutrition, or create a specific meal plan.  

And it's really important that we own this as health coaches. There's a reason that there's a gap in the system right now. This role and support is so needed and valuable.  (So much so that Tony Robbins wrote an article on it, here)

Sure, a health coach doesn't replace a doctor… but a doctor will have only 15 minutes to prescribe or diagnose.   

Who is there to coach them through lifestyle changes, hold their hand (or hold them accountable),  encourage and support them, hold space for them through their difficult moments, and help them have their own breakthroughs?   

This is what coaching is all about.  

2. Knowing You Are Not Responsible For Your Client’s Results

One of the main reasons I see new health coaches holding themselves back is a feeling of responsibility for the client's results.  Of course you will give your best as a coach — but you simply cannot control what a client chooses to do in her own time!  

There is a level of ‘letting go of the attachment to the outcome’ that's really important as a coach.   

To know that it's not your responsibility to give your client results — but it is your responsibility to show up during your coaching sessions, be deeply present, ask them strategic questions (more on this later!), guide them towards their ‘aha’ moments, provide accountability and support, and share resources and valuable teachings where appropriate.  

At the end of the day, that is all you can do as a coach…

Create an environment of deep listening, support and encouragement. While knowing and accepting that you cannot control what your client does in their own time.

3) Being OK With Being A Beginner

You want to be a health coach — and coaching involves skills like active listening… asking strategic questions… getting comfortable with silence and pauses… mirroring your client… asking for permission…  quietening your ego and letting go of needing to be right.

These are skills you need to practice, and ultimately master, THROUGH coaching and practice.

So I really encourage you to be okay with being a beginner coach!

You only learn through doing. And you're going to have to take that leap and get in the game at some stage if you want to be successful…so why not do it now and get started?  It’s time to get in the game and start coaching — yes, even before you feel ready.  

When you get in the game, you'll surprise yourself at how you're already enough. You really are enough to be a great coach for a potential client.  (Especially with the tools I am giving you today…so keep reading.)

4) Knowing That You Don’t Have To Be Perfect To Help People

Something I see a lot of new health coaches struggle with is their own imperfections!

Newsflash: Clients don’t want perfect coaches. You don’t have to be living an extraordinary, exemplary, perfect life to be a coach. You don’t need to eat perfectly, never have down days, or never struggle with your own health challenges.  

This is a myth that we coaches make up to STOP ourselves taking action!  

The truth is: Clients don’t want perfect coaches.  

They want people who are real, genuine, compassionate. Who will see them, who will believe in them, and support them with where they are right at that very moment.  

If they feel intimidated by your perfection they won’t work with you anyway!  

Remember: whatever it is you are struggling with — adrenal fatigue, eczema, relationship issues, whatever — doesn’t negate the fact that you can help people!!  

And your level of empathy, compassion, understanding will actually be far greater because of what you are going through, or have gone through.

5) Practising Self-Coaching And/Or Getting Continued Mentorship

There are always worries as a new health coach — niggling fears that you're not good enough, or you don’t know enough, or perhaps you have limiting beliefs around money, your competitors, or how many clients there are.

The key here is taking responsibility for your mindset and for your business. Taking responsibility for your ability to overcome your limiting beliefs, and take the actions you need in order to move forwards in your work.

There are a few ways you can do this:

Exploring your own beliefs and mindsets continually — for example, through a journaling practice. This is going to help you build your confidence, grow your business, and get rid of the things/thoughts/beliefs that aren't serving you anymore.   

Working with a mentor or a coach of your own. This looks like continuing to invest in yourself, continuing to be supported — ideally by someone who's a few steps ahead of you on the path that you are wanting to go in your life. Someone who can hold you to a higher place when you have those down days or doubts. Someone who sees your potential, someone who truly knows what's possible, and HOW to do it.

Reading self-development content — this is not only going to improve your own life, but will actually improve your own knowledge bank as a coach!  

6) Ask Killer Questions (It’s the KEY to Powerful Coaching!)

This is something we’re going to focus on throughout the rest of this blog post — and to support you further, I've created a free resource called ‘100 Killer Coaching Questions’. 

This is a list of my most POWERFUL coaching questions for you to use in your sessions.  

Download your copy here >>

The truth is: You don't need a zillion different coaching techniques, or years of experience under your belt to get started, if you start with just one “power tool” in your toolkit — the ability to ask killer coaching questions.  

When you master the art of asking questions… and then listening… then asking another question… and then listening… You are stepping into a truly impactful position as a coach.  

Trust that the magic of coaching will unfold when you stay present, when you pause and allow space for your client to respond, when you keep listening, and when you take them deeper.  

They give you an answer and you ask a deeper question, and a deeper question…

Allow that process, the breakthroughs, the a-has to unfold. If you do this, you will feel a HUGE improvement in your coaching skills, the results you experience with your clients, and your coaching confidence.

Now you understand the foundations of coaching confidence, let’s dive into the coaching HOW-TO’S — so read on to discover how to structure your coaching session, and coach confidently and effectively.

 

PART 1: HOW TO PREPARE FOR A COACHING SESSION

I always teach business with a blended masculine/feminine approach. Because I believe we need a balance of both!  

We’ve got the left brain — the structured, tangible, business pieces — and the right brain, which is the more feminine side. The self-care. This is about you showing up as a coach.

Both elements come into ALL parts of your business… including preparing for a coaching session.  

Masculine Preparation:

Prepare your notes and have the practical things that are going to support you and be beneficial on the calls, especially as you’re getting to grips with your packages and session outlines.  (An outline of your program, for example)

Over time, you're not going to need a lot of preparation time before a session, but at the beginning, I really encourage you to figure out —> Do I need a handout for today's session? Or do I need a handout perhaps that I promised the client on the last call?  

Reviewing your client notes from the session before and checking "Oh, you know, I feel like it might actually be that she's going to ask me about sugar today, so I'll pull out my sugar notes in case I need them on the call."  

(Yes, even if it wasn't on your agenda of your package outline — because as you go through your coaching session of course everything's going to become unique for the individual client.)  

In the long term I want to reiterate that you won't have to do this very much, because with practice and experience, you're going to be much more organised! You're going to know exactly what you need for each session, if anything, and it won’t be important.

But at the beginning, just a little bit of time before a session to get prepared in practical terms with what you might need can be really helpful, and help you feel more confident. :)

Finally, make sure that you've scheduled enough time before a session in your diary to prepare, so you're not ever rushing to a coaching call —  you want to be completely ready and professional on the dot when your client's coaching session starts.

Feminine Preparation:

Now, the feminine side is the energetic side, and this is something you’ll do before every session no matter how experienced you get!

You don’t want to turn up to a coaching session if you've just had a blazing argument with your husband; or right after a run, sweaty, huffing and puffing… (for example).

It's really important to take time before a session to become quiet. To let go of any distractions. To focus inwardly.  To tap into your intuition or higher self.  For some of you, that might be through prayer, meditation, or any centering exercise that you might have.

Just really let go and know that all that is important, all that your highest responsibility is on a coaching session, is for your to turn up present and really your cleanest clearest energy that you can ready to be there of service for your client.

Prepare yourself for the session with a simple routine that works for you — I encourage you to write that up if it feels good, and maybe put it next to your desk.   

Now that you’ve prepared for Coaching Session, it’s time to Coach!

 

PART 2: HOW TO OPEN A COACHING SESSION


Let’s look at how to start your first session with a new client.  

Obviously, you're not going to ask every single question I include here, but as I you scan these questions, take notice of the feel.

This is a very first session, and the intention is to ensure you're both on the same page. You're both committing to the same journey. It's getting clear again on any goals that the client might have and laying out any expectations.  

Here are some questions that you can ask in your very first session:

  • What must you accomplish in your coaching package?

  • Would you like to focus on most in our time together?

  • What are your key priorities at the moment?

  • Is there anything you're already working on at the moment?

  • What challenges are you struggling with at the moment?

  • How can you word that goal more specifically and positively?

  • How can you measure that goal? Or how will you know when you've met that goal?

  • How can you break down that goal into bite-sized pieces?

  • How do you want to feel after achieving these goals?

  • Is there anything I as the coach need to know to ensure you have the best support?

  • How will this goal you've got impact others in your life? (You can even go deeper on that question: Are there any positive impacts, or any negative potential impacts?)

  • What's the key excuse you've had so far for not reaching this goal?

  • Is there anything negative at all that could come if you do reach this goal?

  • What do you think will be the toughest obstacle for you to overcome?

  • How will other areas of your life be impacted when you reach this goal?

  • Why are you passionate about this? Why is it a must? Why must you reach this goal?

  • What are you willing to give up to make this your new reality?

  • What are you most afraid of?

  • Is this a true desire for you?

You will not, of course, ask all of them!! If you just ask 5 of those, that would be a whole coaching session. They are very powerful, open-ended prompts.  

One other piece I would suggest here is to create internal ‘feelings-based’ goals — goals around energy, or self-love, or confidence — not just external goals around weight loss, for example.

This will take your client’s experience deeper, broader, and put less pressure on the ‘outcome’. 

Starting a weekly/bi-weekly coaching session:

Starting a ‘regular’ session is obviously a little bit different.

The intention in that case is to check back in and find out how your client is going right now in this present moment. How has the week has been. Also checking in on if there was any homework or anything from last week that you need to kick off with.

I encourage you to start with a check in like this, with the questions that I'm about to share with you.  In this first part it's really important to not dive straight into teaching.  

(For example you don’t want to say "Sorry, today we're talking about water", when this client really needs to share with you how their sugar experiment went.)

At the start of a weekly session be present with your client and ask questions along these lines:

  • How have you been since we've spoke?

  • What's new and good for you this week?

  • What actions have you taken?

  • What are you most proud of this week?

  • What did you celebrate this week?

  • What actions did you not take?

  • What has stopped you progressing in this area?

  • Where are you self-sabotaging?

  • What's working well for you right now?

  • What's not working so well right now?

  • What could you do to change this?

  • What have you personally done to improve this situation?

  • Is there anything that you could've chosen to do differently this week?

  • Did anything surprise you this week?

  • What did you say no to since we spoke?

  • How are you feeling today in regards to meeting your goals?

  • What would you like to focus on in today's session?

  • How would you like to feel at the end of today's session?

  • What would be your ideal outcome from today's session?

  • Is there anything I as the coach need to know before we get started today?

Those are the kind of questions that you can ask and then active listening, going deeper.  This potentially could be the first anywhere from 5 up to 30 minutes of your coaching session. Who knows? That could even be your whole coaching session depending on what the client needs.

This is a great way to start a weekly session in a professional mode. :)

 

PART 3: DURING A COACHING CALL

Now let’s look at the heart of a coaching session. This is the “guts” of it, I guess.

This, ideally, would be what you have planned out in your Purposeful Package Outline — this is the part of the session that will usually include some teaching.

(Of course, every single coaching session is going to end up being unique to your client. You do need to have some flexibility with this).

In the heart of a coaching session, you could ask your client questions along these lines:

  • What do you think you should do first?

  • What would be the most helpful thing you could do now?

  • If money wasn't a restriction for you, what would you do?

  • If time wasn't a restriction for you, what would you do?

  • What would you do if you weren't answerable to anyone?

  • What would someone else do in this situation?

  • You could put in if they have a model, someone they look up to or a mentor,What would this person do in this situation?

  • What do you think you're meant to do?

  • If you're guaranteed to succeed, what would you do?

  • What's the best use of your time at the moment?

  • If you could only do one thing this week, what would it be?

  • What can you do better than anyone else in this area?

  • What books could you be reading to help you achieve your goals?

  • If you saw someone else in your situation, what would you suggest they do?

  • If you had more confidence, what would you be doing differently?

  • If you weren't holding anything back, what would you be doing?

  • How does that make you feel?

  • What do you think about that?

  • Where are you sabotaging yourself?

  • What can you do to create the outcome you desire?

  • What are you going to do about that?

Do you see how the questions in this heart of a coaching session are all about helping the client take personal responsibility? 

Yes of course, you could suggest a book you think would be useful. But how powerful is it to first ask them, "Do you have a book that you know you should be reading, or could be reading?”

Trusting in their intuition and helping them to trust themselves is actually more powerful than you as a coach shoving ideas or answers at them that might not even be right for them.

I am not saying you can't suggest things. Not at all. And you will likely be teaching certain elements of health/wellbeing etc. here as well. That is a part of your coaching program.

Just have these list of questions up on your screen, and use your instinct to ask any that feel ‘right’ — so where possible, your client can come up with their own answers and have their own breakthroughs.  

Coaching is a lot about inspiring self-actualisation. You don’t need all the answers, and your client is there to do the work too!

There are some other coaching tools out there as well. There's many!!

I suggest practicing a few. I definitely think you should start with the coaching questions that we're going through right now. In some ways, that's all you need.

Within the coaching questions, there are a few other skills to think of…  

Active Listening

Active Listening is you being present. You're not playing on your phone. You're not in your head, thinking, "Oh my gosh. Am I going to answer this question for them? What am I going to teach them?"  

You're literally being present and really listening to what they're saying  For some people, they have probably never had that much attention. They can feel it. That can actually allow their own breakthrough just from being heard!! This is a beautiful thing you can do for your clients.   

Using the Power of the Pause

As part of active listening, tap into the power of the pause.  Practice getting more comfortable with silences and longer spaces between talking… don’t be in a hurry to respond every time a moment of quiet pops up… especially if your client is on the quieter side.  

Sometimes people just need a little time for processing before they speak. Give them space.

Asking Open-Ended questions

This is what most of the questions in the Killer Coaching Questions sheet are. Open ended questions — which basically means it's not a question that they just say yes or no to, it's a question that gets them to explore the answer.  It helps them go deeper.

One thing I will add is, avoid asking ‘WHY’ based questions. For example: ‘Why do you think that’s not working? Or Why didn’t you do that?’   WHY questions do not help clients reach their goals; instead, they spin someone out into stories and excuses.

Reflecting and mirror work

When you're listening and asking questions, keep reflecting back what you're hearing using their exact words.

For example you can say, "I see. You're feeling scared." If a client says to you "I'm really scared." They will use it in a long sentence, and they might not even notice they used that word. "You know, I'm really scared of trying to lose weight in case I fail…"  

There's a big difference between you then saying, "I hear you, Sally. You're scared" and "I hear you Sally. You're terrified." It's not the same word. There's no match.  

Reflection means reflecting back their exact words, reflecting back what they say, so that they can see themselves.  

Your job as a coach in this moment is to be there as the mirror, to hold it up for them.  

One thing to remember here: Don't rush in and use tools you don't understand yet. Master one thing at a time. I recommend beginning with the Killer Coaching Questions.

Practice these different coaching techniques, or at least become aware of them within what you're doing to see what works for you and your clients.  

Like I said, there's many different techniques out there. If you just master the ones I've mentioned here, and if they're working for you, that may be all you'll ever need!

 

PART 3: HOW TO CLOSE A COACHING CALL

Now let’s talk how to wrap up a coaching session.

Many people don’t leave time for the coaching wrap-up, and just use their whole session for coaching.  But the wrap-up, the last part of a session, is so important.

Recapping the session will help the client “integrate”.

They might not have even recognized the breakthroughs they've had if you don’t go over them! They might not have connected the dots on the new learnings they've had. Sometimes, especially if people are processing things, they don't even realise it’s happening!!

And beyond that, I like to use the wrap-up of a session to encourage my clients to write their own action steps on the call so that they take responsibility in sharing those me.  

In a 60-minute session, aim stop at approximately the 45-50 minute mark for you to start the ‘close’. Don't wait to be on the nose at 60 minutes and then you start doing this. That's not having great boundaries in your coaching session. It's really important to finish on time both for you and for the client.

By allowing this time at the end, this 10-15 minutes (which can sound a lot but trust me, once you get into this, this can be the most powerful piece of your whole session) that will empower your client to take their own responsibility.

Plus it means that you as a coach won't be spending hours after a call - I say hours jokingly, but it can actually be that sometimes - for a client who has paid you to be on a call for one hour!

Some questions that you could use in closing a weekly session, during that final 10-15 minutes:

  • How was today's session for you?

  • What specifically made it so?

  • How is your mind feeling?

  • How is your body feeling?

  • What were your major aha's today?

  • What would you like to let go of now?

  • What actually are you going to take this week?

  • What are you going to do in the next 24 hours?

  • On a scale of 1 to 10, how motivated are you to achieving this goal?

  • What will it take to turn that 6 into a 9 or a 10?

  • Who do you need to ask for support from around this goal this week?

  • Who do you need to speak to this week?

  • How are you going to celebrate reaching this goal?

  • Can you think of anything that might stop you from doing it?

  • What are your top three priorities for this week?

  • What's your number one focus?

  • What are you going to say no to?

  • What are you doing to say yes to?

  • What can you schedule in your diary right now?

  • Is there anything else that you need to feel complete from our coaching session today?

  • So that's how you wrap-up your session!!

Make sure your next call is always scheduled in as well.

 

PART 4: WHAT TO DO AFTER A COACHING SESSION

After the call, take a couple of minutes to write up any basic notes — or type them if you're like me and have an online system (Satori) where you do that.  And as soon as you get off the phone, while it's fresh, write down the action steps they’ve chosen to take.

That's it!

(You do not need to spend hours after a call writing up notes or spoon-feeding your clients You don't need to make their action steps. You don't need to over-give, and say things like, "I'll create you a video on that" or "I'll find you recipes on that." That's simply not your responsibility.)

As a beginner, maybe there will be some extra things that you genuinely need or want to do after a session for the first few clients that you'll never have to do again.  

Just be very aware of not coming from a place of, "I'm not good enough unless I give more." The coaching session itself is enough.

Many new health coaches go into that ‘over-giving after a session’ mode because they feel like maybe there wasn't enough value in the coaching alone.  

All of the value is in the coaching.  You are enough. Your coaching is enough.

You can follow-up with minimal material only if needed.  

It is much more powerful to get the client to write their own notes. You just write a couple of basic notes so you know where to take off from again next week or next session.  

Honestly, this is so key!!

I see so many new health coaches feeling burnt out, exhausted and resentful towards their work. And when I laser coach with them, I find out it's because they're spending hours taking extra responsibility and burden outside of the coaching session!

It's simply not needed.

I was terrified when I stopped over-delivering  like this — because when I first got started in coaching I used to write up action steps for every client, send out to-do lists, and more.

I was SO scared that my clients would think they weren't getting enough value when I stopped doing all that — but honestly, the complete opposite happened!  When I got my clients to start choosing and taking their own action steps, and their own notes, their results skyrocketed.

They took so much more personal responsibility, because they weren't expecting me to do it.

I really want to emphasize that this piece not only makes you more professional and impactful as a coach — but also allows you to take care of yourself as a coach as well.  

And finally…

When you’re first getting started as a coach, on top of the 10 minutes you’re making notes on your client for yourself…  

Take 20 minutes or so to review YOUR coaching with these questions:

  • What worked well?

  • What can I give myself a pat on the back for?

  • What didn’t work so well?

  • What was a little wobbly that I can compassionately look at and improve?

The is key to learning and growing as a health coach!


So, ladies, there you have it.

Everything is here that you need to know.

You truly need to know NOTHING more than that.

Ask these open-ended ‘Killer Coaching Questions’ questions and listen for the answers. You’re there as a coach to ask questions and listen, with a little bit of teaching and guidance.

The questions, coaching tools and session structure I’ve just given you are your POWER TOOLS.  

The foundations are there for you...

So get in the game, coach anyone and everyone you can, and your confidence is really going to lift.  

And above all, trust that you have everything you need to be a great coach, and to deliver an impactful, encouraging, and deeply supportive coaching session.

Now go out there and get started!!

Love, Amanda xx
 

PS: If you ever feel fearful about coaching, read this blog post, it’s the perfect tonic for your nerves:  Why you don’t need to be confident to start coaching >>  

And make sure you download the 100 Killer Questions here: 100 Killer Coaching Questions >>
 

Should I Offer a Money-Back Guarantee as a Health Coach?

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Hey beauty!

“Should I give a money-back guarantee?” 💰💸

I get this question pretty often from new Health Coaches in my UPswing Mastermind and community — I assume because sooo many generic business trainings DO suggest offering a money-back guarantee to encourage people to buy, as a sales strategy.

But Health Coaching is different.  

Watch today’s vlog to find out why.

You’ll learn:

🙅 The #1 reason you shouldn’t offer a money-back guarantee as a Health Coach…
👍 What I recommend you do instead, and…
📑 The KEY clause you should ALWAYS include in your coaching contract…

Hit play to watch it now! 💋

 
 

I hope this clarification is really helpful for you, beauty!

Like this post? You’ll love this one: Should I Put My Program Prices On My Website?

Love,
Amanda xx

 

Click the image below to download your FREE Purposeful Packages Guide, and craft a Coaching Package that sells like GF hotcakes and gets massive results for your clients!

 

12 Top Tips for Getting Clients as a Health Coach

 

Hey healthy lady!

Today I’ve got something special for you... I asked the women in the most recent UPswing Mastermind and UPswing Momentum programs to share their top tips for getting clients as a Health Coach…and they offered up some excellent advice.

(For those that don't know, UPswing Mastermind is my stage 1 program for beginner health coaches, and UPswing Momentum is my stage 2 implementation program for coaches & heart-fuelled emerging leaders)

These are women who 6- 12 months ago were exactly where you are now… struggling to get clients, and wondering if was really possible to be make money as a Health Coach.

Not anymore! ✨ Scroll down to get their top tips for getting clients, and discover what’s been working best for them...
 

1.  LET GO & BE YOURSELF
 

Sometimes we have big expectations for ourselves, and feel like health coaches need to be/act/look/take food pictures (insert whatever verb resonates with you) a certain way.  I'm starting to see that the more I let go of those expectations and stories and just allow myself to BE ME, the more things flow and people are naturally drawn to me.  Let go of all that isn't you and be truly, authentically, unapologetically yourself.  

- Joanna Whitney, UPswing Mastermind

 

2. TELL EVERYONE WHAT YOU DO
 

I tell absolutely everyone I know what I do — and I got my first 10 clients this way  The ones who are in pain keep coming back and asking questions once they know what I do, and every time I have "asked for the dance” (invited them to a discovery session) I have received a firm yes!

- Lily Potter, UPswing Mastermind

 


3. HAVE A PURPOSEFUL PACKAGE TO SELL
 

Having a package to sell has been the most productive way for me to get clients!  Until I had a package I had no idea what I was really selling, or how to talk to people about it. Once I had a package and a tagline, it was so much easier talk to people about what I do, and how I could help them. Especially as designing the package went hand-in-hand with researching my target market. Once I knew what they were struggling with, I could create something that they wanted.

- Melissa Lowe, UPswing Mastermind

 

 

4. YOUR STORY IS A SUPERPOWER

Knowing that you can help someone with your own story is the key to helping others.  You can’t fake empathy — and when you can relate with your potential client, the wrapping comes off them so much faster.

- Michelle Edwards, UPswing Mastermind

 


5. CHOOSE SINCERITY > SALESY

How do I do that, you ask?  Be yourself, and offer yourself. Here's what I mean:

Be Yourself - Reflect on your skills, your passion, your purpose and your ‘WHY’ — and keep this feeling in your mind and heart.   Your drive to be a coach and help others is in itself a gift to those who really need it. With that self-belief and ownership, a confidence develops and the ability to be ‘sincerely you’ is born.
 

Offer Yourself - This can mean talking to people you know about your work, connecting with people who you know need support, sharing your services with acquaintances, and with people you meet. Get out there as you, in your power, with your unique skills — and offer yourself to people. Offering means asking them if they would like to learn more about working with you, and about how you could support them.  

Show them your sincerity and genuine desire to help them. One thing I've learnt is that many people are afraid to ask. It's when we are in our power and can sincerely offer ourselves to someone, which supports others to accept, with gratitude.

- Sally Jane Douglas, UPswing Mastermind

 


6. GET OUT OF SALES & INTO SERVICE
 

As a Mindset Coach, I believe it’s so important to know “where your heads at”.  Observe your mindset when interacting and speaking with potential clients. Notice how you feel, what you say to yourself, and what you think about when talking about your services.  Do you feel as if it is hard, difficult, awkward, and scary? Or is it empowering, fun, enriching, nurturing and in flow?

What you believe and how you feel sets the tone, and people pick up on your vibes! Write a long list of all the benefits you offer your clients to convince yourself of the immense value you have to share, so you can completely “own it”! :)   As coaches we are here to serve and help people achieve their goals, so in my mind I don’t sell, I only serve — with a deep inner belief and certainty that I can truly help them in a positive and empowering way. When they pick up on these vibes, they start to see the possibilities and believe it too. 

- Carolyn Daley, UPswing Mastermind

 

 


7. SPREAD THE WORD (AND MAKE IT EASY TO BOOK)
 

To get started finding clients, tell everyone you know what do, what you offer, and how you can help them — through social media, email and word of mouth.  Create a simple process for them to book a discovery session. You might be surprised who is most interested, and how many people are willing to spread the word for you!

- Michelle Joison, UPswing Mastermind

 


8. START THE CONVERSATION
 

Start having the conversation. Tell people what you do — it opens up further questions, conversations and opportunities. Have these conversations with your family, friends, personal trainer, osteopath, the receptionist at the gym…even the stranger you start chatting to in the queue at Starbucks. You just never know where these conversations will take you!!!


- Melinda Benstead, UPswing Momentum
 

 

9. KEEP SHOWING UP
 

It might seem like no one is seeing your FB or IG posts and it can get discouraging, but keep showing up and consistently be seen. It pays off! Share about yourself, your story, your struggles, your wins. Be you, and show your ideal client your authentic self. As people start to know, like, and trust you, they'll soon be messaging you. Be patient. It doesn't happen overnight, but it DOES happen!

- Shonda Smith Palmer, UPswing Momentum

 


10. CONNECT TO YOUR WHY
 

This has been so important for me because it allows me to authentically speak to people who need my help.  When times get tough or I feel busy and overwhelmed, it always helps to connect to my why and promote my services from that place of passion and service. I find clients respond to that type of authentic, ‘from the heart’ communication and message.

- Christina Tidwell, UPswing Momentum

 


11. SPEAK TO YOUR TARGET MARKET
 

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My top tip is to really understand your target market and speak to them through all your social media, newsletters. blogs etc. It’s hard sometimes to not want to speak to everyone, but knowing your target market and focusing on them only has been my biggest breakthrough.

- Melanie Hansen, UPswing Momentum

 
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12. KNOW YOUR TARGET MARKET
 

Know your target market better than they know themselves. Don't just understand their pain points but talk about it in their words. Do market research.  Make sure what you are offering is something they would find irresistible. And lastly, be consistent with talking to them — even when it feels like nobody is watching!

- Amanda Pickering, UPswing Momentum


Love,
Amanda xx

 

 

How PR changed my biz game and upped my expert status

How PR Change my Business Game

When I first started out as a new Health Coach, I noticed the same people seemed to get all the attention in the media. Their names consistently came up in places where I was hanging out online.

  • It seemed like every week they were showing up in a new place – interviewed on podcasts with thousands of listeners, quoted in top magazines, and guest blogging for the biggest online sites.

  • I’d see them announce in their email newsletter, “My new book just hit #1 on the bestseller list!”

  • Every time they opened up their signature group program for people to join, hundreds of people flocked to join on the very first day.

  • They would write a heartfelt, vulnerable post on Facebook, and within an hour 300 people had “liked” it or shared it.

 

On the one hand, I was happy for them, because I firmly believe in appreciating the success of others and seeing that what is possible for someone else is therefore possible for me.

And it’s great that people are doing meaningful work and getting attention for it. Everyone deserves to have the highest success when they are authentically sharing their gifts with the world and uplifting others.
 

But..... on the other hand, there was one thing that kept nagging at me…

 


 

I was ready to authentically share my message and my gifts, too!  

Deep down, I had always known I was meant to do something big; to touch lives and impact the world.

 But it felt like I was watching others shine while sitting on the sidelines.

 So I started taking PR seriously and took action to get the media’s attention.

My Health Coaching business was called Fuel Urban Wellness, and being featured in high-profile places was a game changer in getting clients and selling my Driven Woman’s Detox program, for example.

Having the media publish what I had to say gave me the credibility that I saw in the other health industry experts I was following.

As a new Health Coach, a small boost in your credibility can make all the difference in getting your business off the ground. PR is one of the best ways to do this when starting out.

Getting exposure on sites such as Mind Body Green, Tiny Buddha and Women’s Health & Fitness was a massive boost for my business. It was the start of me being seen as a true expert in the field of Health Coaching. 

And in my current business today, media has continued to play a part in my being seen as the go-to authority in my field.

My front page article in the Sydney Morning Herald and Melbourne Age as a business mentor moved the needle forward MASSIVELY in my business.

The real thing to note is that getting 'visibility' as a Health Coach comes BEFORE you are already seen as an expert. In fact, getting exposure in these ways goes along way towards being positioned as an expert FAST - even if you are still a beginner. 
 

 

 
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3 Ways To Get Your Spark Back When Nothing's Going Right

3 Ways to Get your Spark Back

“I feel like I’m putting myself out there. I’m doing talks on Health & Wellbeing at the gym, and I’m posting on Facebook, but it just doesn’t seem to be going to that next level. I want to be getting paying clients.”

“I feel frustrated because, I’ve been putting in a lot of effort it seems and I’m not getting results.”

“Where am I going wrong? I know my stuff. I feel I should be way more ahead than I am.”

Sound familiar? Not only do I hear this often from new Health Coaches in my UPswing Mastermind, but I went through this exact scenario myself when I was starting out.

Let me offer some relief by saying, it is absolutely normal to be feeling frustrated when you’re not getting the results you hoped for – your inner child IS going to start getting stroppy and grumpy if you’re giving, giving, giving and not getting.

Vibration is everything. And it’s hard to keep that stamina and that excitement if we’re not getting rewards back. Little inner child’s going to start getting stroppy and grumpy if you’re giving, giving, giving and not getting.

A large amount of what I’ve learned around feminine energy, is that as women the reason we are getting burnt out is because we do just give, give, give and we don’t get anything back. That’s because we’re not asking or we don’t know to ask, or we don’t think it’s okay to ask.

By asking, I mean, when we’re putting ourselves out there, we need to be asking for the sale. I cover this in detail in my Mastermind – how to sell soulfully without being ‘salesy’.

In business we DO have to ask. It’s something that I had to work on as a woman, and something I encourage all of my new Health Coaches to do, too.

It’s the reason salesmen make a lot of money.

In my own business, for example, maybe one or two people have emailed me in maybe the last 4 years and asked me about one on one coaching. People don’t come to me;  I go to them.

When I think back to a time when my one on one clients were up to 25 at a time – fully booked –there is only a handful of people who came to me.

We do have to be the ones asking for the sale; asking people to work with us. Sometimes that needs to be a bit ‘pushier’ than we feel comfortable with, but we’re in business and this is the biggest issue I see in the online community, too.

So, it’s normal to get frustrated when you’re not getting results. That frustrated place, though, is not a really high vibe energy to go out and get clients.

 

 

You need to find that thing that’s going to get your spark back. It’s common sense that the person who is excited and out there with passion and wanting to share their message and says, “I’m going to create a video for my ideal clients”, and “I’m going to get out and give a talk” and “Hey you guys, seriously, you need to buy my program because I want you to have what I’ve got because I’ve learnt…” is going to sell over someone who’s feeling like, “People just don’t want to buy – I’m not going to put that up in my FB group because no-one’s going to want to hear from me.”

It’s obvious which one is going to sell, right? But when we’re in it it’s hard.

The key is we need to find in ourselves what’s going to get us back into our high vibe place – what’s going to spark us; what’s going to excite us?

And then choose to get back on the horse. You need to be in that energy to go out there and get visible. First, though, you need to reset.

What would it take for you to reset?

Here are my 3 Ways To Get Your Spark Back When Nothing's Going Right:

 

1.     START WITH SELF-COMPASSION

Acknowledge to yourself that this is part of being an entrepreneur, and that there’s nothing wrong with being in the space you’re in AT ALL.  It’s going to happen time and time again throughout your time in business – even when your business grows. You’re going to launch, put all this effort in…and no one buys. And you don’t know why and you get knocked off the horse. Or you’ve got clients and then someone stops paying. And then you get knocked off.

Compassion has a frequency that heals. Sometimes we feel that we have to be positive, positive, positive all the time and not experience any negativity. Sometimes you have to give compassion for the negative space you’re in. Sometimes what happens is we beat ourselves up because we think we’re wrong for feeling like this and then we end up in a downward spiral. It’s important to acknowledge that you’re not wrong - and then make the choice to come back.

 

2.     CONNECT WITH YOUR MOTIVATOR

People tend to be motivated by one of 4 things – we have elements of all four, but one will be dominant.

My friend Robyn Jackson Brooks is an expert in the field of these 'Will Drivers' - aka what motivates us and shares he signature tips with us.

She advises: ask yourself this question to find out which is your dominant motivator, ‘Why is building this business so important for me?’

(i)              Autonomy – wanting freedom. It would be more important to this person that they work on their own schedule; that they are not told what to do by a boss. Most freedom people want to be by themselves, not in a group like a mastermind.

(ii)            Mastery – wanting to master things. A lot of people would come to a mastermind for mastery; wanting to learn from the best. They have questions like, how can I improve this? and how can I build my business? how can I get better at this?

If you resonate with the Mastery motivator, you might like to read Ash’s story, “To Be The Best You Have to Learn From The Best” over at my blog. 

(iii)           Purpose – wanting to connect with the big reason you’re doing what you do. You may say, I don’t care if I’m getting paid, what’s the impact it’s having?

(iv)           Connection – wanting belonging. This person is motivated by how they are perceived by the people close to them, not people they don’t know. This holds a lot of businesses back because we’re worried about what others think.

Connecting to your motivator will direct you to what lights you up about being in this business.

You are not wrong, by the way, if you don’t have Purpose as your motivator – if you’re not purely in it to be Mother Theresa, but you’re in it because you want to have a killer blog and you love talking about health and you want to master that (Mastery). Of course you’re still helping people.

Maybe it is more about ‘all I care about is how I help people’. There’s no right or wrong here.

Once you have identified your motivator, it’s about coming back to that every day and asking, “How can I help people today?”

It might be as simple as I need to go for a run, or I need to walk away for a week – feeling like you have the freedom again.

What would it be for you to get excited again?

 

3.     TURN YOUR BELIEFS AROUND

Picture a film projector. There’s a piece of film in the front of the projector, with light coming through the film and projecting a movie onto a white wall. That film is the beliefs that we have going on at any given moment.

So the light (which is actually your inner light that shines from you) is being shone through that film and it’s getting tainted by your beliefs – even if you’re coming up with mantras like, ‘I desire 5 clients’, etc.

What you’re projecting through the film is, ‘No-one wants to buy’,  ‘I’m probably being annoying’, ‘it’s not working’, whatever it might be. No matter what the intention is behind, it you’re projecting what’s on the film.

The good thing is you can change what’s on the film.

The realignment that needs to happen is, ‘I’m going to act as if everyone wants to buy’ or ‘I’m going to set up a workshop because there are 10 people out there who would love to come and hear what I have to say, and there’ll be a couple of people in there who’d love to work with me and have the lifestyle I have’.

When you are coming from that place with your film, you’ll see a change.

I’d love to hear from you if there’s anything you have tried that got you back on the horse when you weren’t getting results as you grow your Health Coaching business. Or if one of the 3 ways above has worked for you and what results you got from it. Let me know in the comments.

 
 
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How to Build a Loyal List of Raving Fans (using LeadPages)

How to build a list of raving fans

Do you feel like no one is listening when you are looking for health coaching clients?

Like no one really ‘wants’ what you are offering?

Like people go cross-eyed when you tell them you’re a ‘health coach’

And if you are really, really honest, the only people you are really talking to are your family anyway….

Where are those masses of ‘raving fans’ you’ve heard other coaches brag about?

What makes them so special?

Arrg, seriously, I remember feeling this exact way when I started out in my health coaching business.

Friends made it look easy to have a zillion online followers and preaching the mantra ‘the money’s in the list’

Honestly, I didn’t even know what a ‘list’ was….

But once I understood the concept and power of a having a list of people who signed up to get a regular newsletter from me (aka ‘my loyal list’) I truly was blown away.

You see, building my own following of people who had ASKED to hear about my health coaching services – who were actually INTERESTED – was a game changer.

Talking about health coaching to someone who is NOT interested in the first place is equivalent to flogging a dead horse – a HUGE waste of time and energy – and the biggest self-esteem crusher ever!

The good news is that building a loyal list is not an elusive popularity game only available to those health coaches who are models or celebs.

Nope, a solid list building strategy is an online marketing foundation – it’s a series of steps, which (if followed) will build a loyal following quick smart.

I’m truly grateful that I grasped this concept reasonably early in my coaching career and have built a large following of people I can communicate with every week.

(Side note, I’ve heard 3 people in the last week claim that not building their list from day one of their business is their biggest regret)

BUT here’s the key concept I want you to remember.

I want you to think of the people on your new list as ‘friends’ – real friends.

Your friends don’t want to be sold to constantly – they want to chat with you about topics of mutual interest.

Giving massive value in your newsletters (once you build a list) is KEY.

I’d love to talk about ‘giving’ more in another email, but for now, let’s pull back.

I’ve created a new How-To video, which demonstrates my secret tool for building a loyal list of people who genuinely want to hear from you.

This is your last ‘One Thing’ to take action on in Action April.

Before you watch the training, here are the basic steps to building your loyal list of followers.

1.   KNOW your target market (you gotta know who you are talking to and what they are struggling with)

2.   Create an awesome ‘massive value giving’ quick-fix solution to one of their problems (a pdf guide, an ebook or a video perhaps)

3.   Create a leadpage to advertise this freebie and collect their email address in exchange

4.   Email them regularly with more massive value-giving content

5.   Once the relationship is formed, you can also start offering your paid services

The beauty of this formula is that by creating a massive value freebie for a painpoint that you KNOW your ideal client has, then you will only attract those who WANT that information and therefore WANT to hear from you regularly.

They are MUCH more likely to become a paying client too!

 

 

If you have any questions on this formula, pop on over to my Healthy Wealthy Society facebook group and ask away>>

In the meantime, here is your ‘How-To’ training for making the leadpage which captures the attention of your ideal client and then captures their email address in the process.

Enjoy building your loyal list

Amanda x

Resources: Leadpages

 

 
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Ask and you shall receive… (don’t miss out!)

Ask and you shall recieve

 

Just a few days ago, I hosted an amazing training session where I shared my $5k per month plan. The response has been great. So many people came along to the call, and so many Health Coaches have been sharing their journey.

 

 

Now, I've also heard from many of you over the weekend that you missed the call and didn't get a chance to make it to the limited-time replay in time either.  

I also know that it’s difficult to do a time that’s suitable for the European time zone.

I don't want anyone to miss out – that wasn't my intention at all.

So I've decided to do an Encore Call and have pulled all stops with my amazing team over the weekend to get another call up and running for you in a few days, at an earlier time.

‘3 Keys to Unlock your $5k Months as a Health Coach’

>> RSVP for the Encore Call with 1 Click <<

During the Encore session I'll be taking you step by step through the plan I used to create my first $5k months. This same plan forms what I teach during the UPswing Mastermind, and I'm giving it away to those on the call for FREE.

I'll also be doing a LIVE Q&A session at the end of the call, so come prepared with anything you'd like to ask me about building your Health Coaching business.

Join us live for this exclusive Masterclass training to:

Discover the most common mindset blocks that prevent Health Coaches from getting consistent clients – and how to change them. (I’m not talking about ‘You can do anything’ mindset - I’m talking practical.)

Enjoy crystal clarity on my signature system for creating $5k months. I’ll be taking you through the exact steps and showing you real-life case studies that have taken my students from ZERO clients to fully booked within a few short months.

Learn how to get started, without even putting up a website. You don’t have to be tech savvy and have thousands of followers to build a steady stream of clients that align with your coaching.

Walk away confident, knowing exactly how to create a business that is authentic and aligned to your values as a Health Coach – no more long hours or burn out… plenty of time for your ideal clients, your family and YOU.

Encore Masterclass: 3 Keys to Unlock your $5k months as a Health Coach
 
The call is happening on: 

  • Thu 28th Jan, 8am Sydney

  • Wed 27th Jan, 1pm LA

  • Wed 27th Jan, 4pm NY

  • Wed 27th Jan, 9pm London

This will be the last chance to receive my personal $5k per month 'Healthy Business Plan' and complimentary training.

I'd love to have you live on the call.

BTW - the training will be similar to last week's call, however we'll be mixing it up a little. So if you enjoyed last week's call please feel free to join us again – I guarantee you'll hear something different the second time around.

 
 
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Here’s what unfolded for me

Here's what unfolded for me

 

After my beautiful breathe out of 2015 into the ocean that divine Sunday in mid-December, something intriguing bubbled up…    

I remembered a trip I took to Burleigh Heads last year. There was a split intent for that week – on one hand I needed time and space to complete a brand new webinar that I was excited to be putting together. 

On the other hand I was going through a period of deep internal healing and needed to honour that with space and support for my body and spirit (because this internal healing work is such an integral part of my business growth).

A week in Burleigh at a luxury oceanfront apartment seemed to tick both boxes.

And while I got almost the whole webinar project finished - ready to hit send to the world - the truth was that my body wanted more time and space to complete the healing process first.

There was more than one time that week that I caught myself almost scolding my body “What bad timing, this work can’t wait…”

I stopped myself there.

OMG – who’s deadline was I playing to?

I have no boss!

I create my own rules!

I run my business how I feel….

And the truth was – I wasn’t feeling it!

Call it a ‘gut feel’, call it ‘intuition’ or simply call it ‘putting my body first’.

Either way – I had the choice!

I had the CHOICE and the power to create life, based on the needs of my body. How super awesome is that?!

I sent my team an email telling them that things were going on hold, shut my 20 browser tabs down one by one and did absolutely nothing for the next 4 days! (and not a lot the week after either to be honest)

BLISS!!

FREEDOM!!

It is all too common in today’s ‘new age’ way of running a business to talk about ‘following your truth’ or ‘working with ease’, but learning to truly live from that place is a journey.  

Because I decided to hold off on launching my new project for a few more weeks, it created space for me to birth the idea of documenting the journey of the ladies in my UPswing Mastermind program, which led to the ‘Behind the Scenes’ series I have now filmed. 

 

 

Through my own business journey I have learnt to put me and my health first (even if sometimes it takes me a few days to catch myself when I forget) and as with everything else I have learnt along my path so far, I love nothing more than passing my lessons on to others.

The ‘Behind the Scenes of UPswing Mastermind’ series is HERE. There are 14 ladies who took part in these interviews - they all have such different stories - so do browse through to find the journey that most speaks to you. 

I invite you to grab yourself a cuppa and enjoy!

 
 
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My 7 step process for creative magic on your blog

7 step process for creative magic on your blog

 

Something I've witnessed through years of exploring my own creativity and now from mentoring others to do the same, is that creativity can in fact be scary!

Creativity sounds like it would be fun, but in order to be truly creative, it requires letting go, being willing to explore the unknown and not be attached to how the final outcome may look. 

The need to get things 'right' or 'perfect' is what holds us back from discovering the magic - the magic that can only be uncovered from beyond the logical mind.

Despite our desire to be free, I have found that structure is what actually allows me to relax enough to fully let go, so I have over time created a system of my own to help me trust the process of creativity.

 

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If you are like me and naturally want a ‘system’ – here is how I get creative when writing a blog post:

1.     Start writing, and be willing to make a mess.

As I’m writing this blog post I’m just literally pouring my ideas out into a word doc – free flow writing that may or may not even make sense at this point.

2.     Walk away for a few days or overnight.

3.     Come back with fresh eyes and make a few tweaks (Check in: What was I really wanting to say in this post? What are my core thoughts? Am I adding massive value?)

4.     Walk away again. Maybe around the block, or to get a green juice.

5.     Sit down again, ready to craft. Go through the grammar, spelling, and paragraphs. Maybe even get someone else to proofread it for me.

6.     Set it up on my blog and mould how it looks visually – adding bold headlines, paragraph breaks, and photos.

7.     Publish!! (knowing it will never be 'perfect')

Think of your art (aka blog) as a piece of pottery. It's like slapping a chunk of dirty clay on a wheel, and slowly moulding, pinching, tweaking into shape. Then firing, glazing and polishing into beauty. And the tiny imperfections are actually exactly what gives it the unexpected 'wow' factor.

For more blog post inspiration you might also like my post 4 Top Tips for Coming up With Blog Post Ideas >>

I'd love to hear in the comments below your own experience with creativity, and if you have a system of you own, please do share!