Coaching Confidence

The Definitive Guide To Coaching Confidence — For New Health Coaches

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Hey healthy lady!

Taking the leap to become a health coach is SO EXCITING… but it’s also downright scary!

It is common, normal, and completely natural for new health coaches to lack confidence in their ability to get great results in their coaching sessions.

Let's just think about this logically: How could you possibly be confident that you will get amazing results in a coaching session if you haven't yet done it?!?  You can’t!

I watch SO many new health coaches sitting on the sidelines…  

Waiting to feel confident before they start coaching…

Or maybe even investing another $5000 in a second or third coaching certification…

When in fact, it’s impossible to feel confident without actually getting in the game and getting started first!

Coaching is a skill. And therefore, just like riding a bike or cooking a souffle, the only way to feel confident is to do it again, and again, and again. Confidence only comes with practice and experience.  

So in this ‘ultimate guide’ blog post I am going to walk you through EXACTLY what to do to deliver a kick-ass coaching session — so that you can get out there, get in the game, start practising, and start growing your coaching confidence… 
 

THE FUNDAMENTALS OF COACHING CONFIDENCE


1. Understanding Your Role As A Health Coach

A lot of coaching confidence comes down to understanding the role of a health coach, and what your job is in the coach/client relationship.

A coach coaches.  This distinction is important, because I often hear new health coaches worrying that they won't get the results a doctor might, or a nutritionist might. Or getting caught up worrying that they haven’t had the training a doctor has, a nutritionist has.  

But a coach is meant to COACH. Not be the doctor, not give a diagnosis, not write a prescription, nor teach the science of nutrition, or create a specific meal plan.  

And it's really important that we own this as health coaches. There's a reason that there's a gap in the system right now. This role and support is so needed and valuable.  (So much so that Tony Robbins wrote an article on it, here)

Sure, a health coach doesn't replace a doctor… but a doctor will have only 15 minutes to prescribe or diagnose.   

Who is there to coach them through lifestyle changes, hold their hand (or hold them accountable),  encourage and support them, hold space for them through their difficult moments, and help them have their own breakthroughs?   

This is what coaching is all about.  

2. Knowing You Are Not Responsible For Your Client’s Results

One of the main reasons I see new health coaches holding themselves back is a feeling of responsibility for the client's results.  Of course you will give your best as a coach — but you simply cannot control what a client chooses to do in her own time!  

There is a level of ‘letting go of the attachment to the outcome’ that's really important as a coach.   

To know that it's not your responsibility to give your client results — but it is your responsibility to show up during your coaching sessions, be deeply present, ask them strategic questions (more on this later!), guide them towards their ‘aha’ moments, provide accountability and support, and share resources and valuable teachings where appropriate.  

At the end of the day, that is all you can do as a coach…

Create an environment of deep listening, support and encouragement. While knowing and accepting that you cannot control what your client does in their own time.

3) Being OK With Being A Beginner

You want to be a health coach — and coaching involves skills like active listening… asking strategic questions… getting comfortable with silence and pauses… mirroring your client… asking for permission…  quietening your ego and letting go of needing to be right.

These are skills you need to practice, and ultimately master, THROUGH coaching and practice.

So I really encourage you to be okay with being a beginner coach!

You only learn through doing. And you're going to have to take that leap and get in the game at some stage if you want to be successful…so why not do it now and get started?  It’s time to get in the game and start coaching — yes, even before you feel ready.  

When you get in the game, you'll surprise yourself at how you're already enough. You really are enough to be a great coach for a potential client.  (Especially with the tools I am giving you today…so keep reading.)

4) Knowing That You Don’t Have To Be Perfect To Help People

Something I see a lot of new health coaches struggle with is their own imperfections!

Newsflash: Clients don’t want perfect coaches. You don’t have to be living an extraordinary, exemplary, perfect life to be a coach. You don’t need to eat perfectly, never have down days, or never struggle with your own health challenges.  

This is a myth that we coaches make up to STOP ourselves taking action!  

The truth is: Clients don’t want perfect coaches.  

They want people who are real, genuine, compassionate. Who will see them, who will believe in them, and support them with where they are right at that very moment.  

If they feel intimidated by your perfection they won’t work with you anyway!  

Remember: whatever it is you are struggling with — adrenal fatigue, eczema, relationship issues, whatever — doesn’t negate the fact that you can help people!!  

And your level of empathy, compassion, understanding will actually be far greater because of what you are going through, or have gone through.

5) Practising Self-Coaching And/Or Getting Continued Mentorship

There are always worries as a new health coach — niggling fears that you're not good enough, or you don’t know enough, or perhaps you have limiting beliefs around money, your competitors, or how many clients there are.

The key here is taking responsibility for your mindset and for your business. Taking responsibility for your ability to overcome your limiting beliefs, and take the actions you need in order to move forwards in your work.

There are a few ways you can do this:

Exploring your own beliefs and mindsets continually — for example, through a journaling practice. This is going to help you build your confidence, grow your business, and get rid of the things/thoughts/beliefs that aren't serving you anymore.   

Working with a mentor or a coach of your own. This looks like continuing to invest in yourself, continuing to be supported — ideally by someone who's a few steps ahead of you on the path that you are wanting to go in your life. Someone who can hold you to a higher place when you have those down days or doubts. Someone who sees your potential, someone who truly knows what's possible, and HOW to do it.

Reading self-development content — this is not only going to improve your own life, but will actually improve your own knowledge bank as a coach!  

6) Ask Killer Questions (It’s the KEY to Powerful Coaching!)

This is something we’re going to focus on throughout the rest of this blog post — and to support you further, I've created a free resource called ‘100 Killer Coaching Questions’. 

This is a list of my most POWERFUL coaching questions for you to use in your sessions.  

Download your copy here >>

The truth is: You don't need a zillion different coaching techniques, or years of experience under your belt to get started, if you start with just one “power tool” in your toolkit — the ability to ask killer coaching questions.  

When you master the art of asking questions… and then listening… then asking another question… and then listening… You are stepping into a truly impactful position as a coach.  

Trust that the magic of coaching will unfold when you stay present, when you pause and allow space for your client to respond, when you keep listening, and when you take them deeper.  

They give you an answer and you ask a deeper question, and a deeper question…

Allow that process, the breakthroughs, the a-has to unfold. If you do this, you will feel a HUGE improvement in your coaching skills, the results you experience with your clients, and your coaching confidence.

Now you understand the foundations of coaching confidence, let’s dive into the coaching HOW-TO’S — so read on to discover how to structure your coaching session, and coach confidently and effectively.

 

PART 1: HOW TO PREPARE FOR A COACHING SESSION

I always teach business with a blended masculine/feminine approach. Because I believe we need a balance of both!  

We’ve got the left brain — the structured, tangible, business pieces — and the right brain, which is the more feminine side. The self-care. This is about you showing up as a coach.

Both elements come into ALL parts of your business… including preparing for a coaching session.  

Masculine Preparation:

Prepare your notes and have the practical things that are going to support you and be beneficial on the calls, especially as you’re getting to grips with your packages and session outlines.  (An outline of your program, for example)

Over time, you're not going to need a lot of preparation time before a session, but at the beginning, I really encourage you to figure out —> Do I need a handout for today's session? Or do I need a handout perhaps that I promised the client on the last call?  

Reviewing your client notes from the session before and checking "Oh, you know, I feel like it might actually be that she's going to ask me about sugar today, so I'll pull out my sugar notes in case I need them on the call."  

(Yes, even if it wasn't on your agenda of your package outline — because as you go through your coaching session of course everything's going to become unique for the individual client.)  

In the long term I want to reiterate that you won't have to do this very much, because with practice and experience, you're going to be much more organised! You're going to know exactly what you need for each session, if anything, and it won’t be important.

But at the beginning, just a little bit of time before a session to get prepared in practical terms with what you might need can be really helpful, and help you feel more confident. :)

Finally, make sure that you've scheduled enough time before a session in your diary to prepare, so you're not ever rushing to a coaching call —  you want to be completely ready and professional on the dot when your client's coaching session starts.

Feminine Preparation:

Now, the feminine side is the energetic side, and this is something you’ll do before every session no matter how experienced you get!

You don’t want to turn up to a coaching session if you've just had a blazing argument with your husband; or right after a run, sweaty, huffing and puffing… (for example).

It's really important to take time before a session to become quiet. To let go of any distractions. To focus inwardly.  To tap into your intuition or higher self.  For some of you, that might be through prayer, meditation, or any centering exercise that you might have.

Just really let go and know that all that is important, all that your highest responsibility is on a coaching session, is for your to turn up present and really your cleanest clearest energy that you can ready to be there of service for your client.

Prepare yourself for the session with a simple routine that works for you — I encourage you to write that up if it feels good, and maybe put it next to your desk.   

Now that you’ve prepared for Coaching Session, it’s time to Coach!

 

PART 2: HOW TO OPEN A COACHING SESSION


Let’s look at how to start your first session with a new client.  

Obviously, you're not going to ask every single question I include here, but as I you scan these questions, take notice of the feel.

This is a very first session, and the intention is to ensure you're both on the same page. You're both committing to the same journey. It's getting clear again on any goals that the client might have and laying out any expectations.  

Here are some questions that you can ask in your very first session:

  • What must you accomplish in your coaching package?
  • Would you like to focus on most in our time together?
  • What are your key priorities at the moment?
  • Is there anything you're already working on at the moment?
  • What challenges are you struggling with at the moment?
  • How can you word that goal more specifically and positively?
  • How can you measure that goal? Or how will you know when you've met that goal?
  • How can you break down that goal into bite-sized pieces?
  • How do you want to feel after achieving these goals?
  • Is there anything I as the coach need to know to ensure you have the best support?
  • How will this goal you've got impact others in your life? (You can even go deeper on that question: Are there any positive impacts, or any negative potential impacts?)
  • What's the key excuse you've had so far for not reaching this goal?
  • Is there anything negative at all that could come if you do reach this goal?
  • What do you think will be the toughest obstacle for you to overcome?
  • How will other areas of your life be impacted when you reach this goal?
  • Why are you passionate about this? Why is it a must? Why must you reach this goal?
  • What are you willing to give up to make this your new reality?
  • What are you most afraid of?
  • Is this a true desire for you?

You will not, of course, ask all of them!! If you just ask 5 of those, that would be a whole coaching session. They are very powerful, open-ended prompts.  

One other piece I would suggest here is to create internal ‘feelings-based’ goals — goals around energy, or self-love, or confidence — not just external goals around weight loss, for example.

This will take your client’s experience deeper, broader, and put less pressure on the ‘outcome’. 

Starting a weekly/bi-weekly coaching session:

Starting a ‘regular’ session is obviously a little bit different.

The intention in that case is to check back in and find out how your client is going right now in this present moment. How has the week has been. Also checking in on if there was any homework or anything from last week that you need to kick off with.

I encourage you to start with a check in like this, with the questions that I'm about to share with you.  In this first part it's really important to not dive straight into teaching.  

(For example you don’t want to say "Sorry, today we're talking about water", when this client really needs to share with you how their sugar experiment went.)

At the start of a weekly session be present with your client and ask questions along these lines:

  • How have you been since we've spoke?
  • What's new and good for you this week?
  • What actions have you taken?
  • What are you most proud of this week?
  • What did you celebrate this week?
  • What actions did you not take?
  • What has stopped you progressing in this area?
  • Where are you self-sabotaging?
  • What's working well for you right now?
  • What's not working so well right now?
  • What could you do to change this?
  • What have you personally done to improve this situation?
  • Is there anything that you could've chosen to do differently this week?
  • Did anything surprise you this week?
  • What did you say no to since we spoke?
  • How are you feeling today in regards to meeting your goals?
  • What would you like to focus on in today's session?
  • How would you like to feel at the end of today's session?
  • What would be your ideal outcome from today's session?
  • Is there anything I as the coach need to know before we get started today?

Those are the kind of questions that you can ask and then active listening, going deeper.  This potentially could be the first anywhere from 5 up to 30 minutes of your coaching session. Who knows? That could even be your whole coaching session depending on what the client needs.

This is a great way to start a weekly session in a professional mode. :)

 

PART 3: DURING A COACHING CALL

Now let’s look at the heart of a coaching session. This is the “guts” of it, I guess.

This, ideally, would be what you have planned out in your Purposeful Package Outline — this is the part of the session that will usually include some teaching.

(Of course, every single coaching session is going to end up being unique to your client. You do need to have some flexibility with this).

In the heart of a coaching session, you could ask your client questions along these lines:

  • What do you think you should do first?
  • What would be the most helpful thing you could do now?
  • If money wasn't a restriction for you, what would you do?
  • If time wasn't a restriction for you, what would you do?
  • What would you do if you weren't answerable to anyone?
  • What would someone else do in this situation?
  • You could put in if they have a model, someone they look up to or a mentor,What would this person do in this situation?
  • What do you think you're meant to do?
  • If you're guaranteed to succeed, what would you do?
  • What's the best use of your time at the moment?
  • If you could only do one thing this week, what would it be?
  • What can you do better than anyone else in this area?
  • What books could you be reading to help you achieve your goals?
  • If you saw someone else in your situation, what would you suggest they do?
  • If you had more confidence, what would you be doing differently?
  • If you weren't holding anything back, what would you be doing?
  • How does that make you feel?
  • What do you think about that?
  • Where are you sabotaging yourself?
  • What can you do to create the outcome you desire?
  • What are you going to do about that?

Do you see how the questions in this heart of a coaching session are all about helping the client take personal responsibility? 

Yes of course, you could suggest a book you think would be useful. But how powerful is it to first ask them, "Do you have a book that you know you should be reading, or could be reading?”

Trusting in their intuition and helping them to trust themselves is actually more powerful than you as a coach shoving ideas or answers at them that might not even be right for them.

I am not saying you can't suggest things. Not at all. And you will likely be teaching certain elements of health/wellbeing etc. here as well. That is a part of your coaching program.

Just have these list of questions up on your screen, and use your instinct to ask any that feel ‘right’ — so where possible, your client can come up with their own answers and have their own breakthroughs.  

Coaching is a lot about inspiring self-actualisation. You don’t need all the answers, and your client is there to do the work too!

There are some other coaching tools out there as well. There's many!!

I suggest practicing a few. I definitely think you should start with the coaching questions that we're going through right now. In some ways, that's all you need.

Within the coaching questions, there are a few other skills to think of…  

Active Listening

Active Listening is you being present. You're not playing on your phone. You're not in your head, thinking, "Oh my gosh. Am I going to answer this question for them? What am I going to teach them?"  

You're literally being present and really listening to what they're saying  For some people, they have probably never had that much attention. They can feel it. That can actually allow their own breakthrough just from being heard!! This is a beautiful thing you can do for your clients.   

Using the Power of the Pause

As part of active listening, tap into the power of the pause.  Practice getting more comfortable with silences and longer spaces between talking… don’t be in a hurry to respond every time a moment of quiet pops up… especially if your client is on the quieter side.  

Sometimes people just need a little time for processing before they speak. Give them space.

Asking Open-Ended questions

This is what most of the questions in the Killer Coaching Questions sheet are. Open ended questions — which basically means it's not a question that they just say yes or no to, it's a question that gets them to explore the answer.  It helps them go deeper.

One thing I will add is, avoid asking ‘WHY’ based questions. For example: ‘Why do you think that’s not working? Or Why didn’t you do that?’   WHY questions do not help clients reach their goals; instead, they spin someone out into stories and excuses.

Reflecting and mirror work

When you're listening and asking questions, keep reflecting back what you're hearing using their exact words.

For example you can say, "I see. You're feeling scared." If a client says to you "I'm really scared." They will use it in a long sentence, and they might not even notice they used that word. "You know, I'm really scared of trying to lose weight in case I fail…"  

There's a big difference between you then saying, "I hear you, Sally. You're scared" and "I hear you Sally. You're terrified." It's not the same word. There's no match.  

Reflection means reflecting back their exact words, reflecting back what they say, so that they can see themselves.  

Your job as a coach in this moment is to be there as the mirror, to hold it up for them.  

One thing to remember here: Don't rush in and use tools you don't understand yet. Master one thing at a time. I recommend beginning with the Killer Coaching Questions.

Practice these different coaching techniques, or at least become aware of them within what you're doing to see what works for you and your clients.  

Like I said, there's many different techniques out there. If you just master the ones I've mentioned here, and if they're working for you, that may be all you'll ever need!

 

PART 3: HOW TO CLOSE A COACHING CALL

Now let’s talk how to wrap up a coaching session.

Many people don’t leave time for the coaching wrap-up, and just use their whole session for coaching.  But the wrap-up, the last part of a session, is so important.

Recapping the session will help the client “integrate”.

They might not have even recognized the breakthroughs they've had if you don’t go over them! They might not have connected the dots on the new learnings they've had. Sometimes, especially if people are processing things, they don't even realise it’s happening!!

And beyond that, I like to use the wrap-up of a session to encourage my clients to write their own action steps on the call so that they take responsibility in sharing those me.  

In a 60-minute session, aim stop at approximately the 45-50 minute mark for you to start the ‘close’. Don't wait to be on the nose at 60 minutes and then you start doing this. That's not having great boundaries in your coaching session. It's really important to finish on time both for you and for the client.

By allowing this time at the end, this 10-15 minutes (which can sound a lot but trust me, once you get into this, this can be the most powerful piece of your whole session) that will empower your client to take their own responsibility.

Plus it means that you as a coach won't be spending hours after a call - I say hours jokingly, but it can actually be that sometimes - for a client who has paid you to be on a call for one hour!

Some questions that you could use in closing a weekly session, during that final 10-15 minutes:

  • How was today's session for you?
  • What specifically made it so?
  • How is your mind feeling?
  • How is your body feeling?
  • What were your major aha's today?
  • What would you like to let go of now?
  • What actually are you going to take this week?
  • What are you going to do in the next 24 hours?
  • On a scale of 1 to 10, how motivated are you to achieving this goal?
  • What will it take to turn that 6 into a 9 or a 10?
  • Who do you need to ask for support from around this goal this week?
  • Who do you need to speak to this week?
  • How are you going to celebrate reaching this goal?
  • Can you think of anything that might stop you from doing it?
  • What are your top three priorities for this week?
  • What's your number one focus?
  • What are you going to say no to?
  • What are you doing to say yes to?
  • What can you schedule in your diary right now?
  • Is there anything else that you need to feel complete from our coaching session today?
  • So that's how you wrap-up your session!!

Make sure your next call is always scheduled in as well.

 

PART 4: WHAT TO DO AFTER A COACHING SESSION

After the call, take a couple of minutes to write up any basic notes — or type them if you're like me and have an online system (Satori) where you do that.  And as soon as you get off the phone, while it's fresh, write down the action steps they’ve chosen to take.

That's it!

(You do not need to spend hours after a call writing up notes or spoon-feeding your clients You don't need to make their action steps. You don't need to over-give, and say things like, "I'll create you a video on that" or "I'll find you recipes on that." That's simply not your responsibility.)

As a beginner, maybe there will be some extra things that you genuinely need or want to do after a session for the first few clients that you'll never have to do again.  

Just be very aware of not coming from a place of, "I'm not good enough unless I give more." The coaching session itself is enough.

Many new health coaches go into that ‘over-giving after a session’ mode because they feel like maybe there wasn't enough value in the coaching alone.  

All of the value is in the coaching.  You are enough. Your coaching is enough.

You can follow-up with minimal material only if needed.  

It is much more powerful to get the client to write their own notes. You just write a couple of basic notes so you know where to take off from again next week or next session.  

Honestly, this is so key!!

I see so many new health coaches feeling burnt out, exhausted and resentful towards their work. And when I laser coach with them, I find out it's because they're spending hours taking extra responsibility and burden outside of the coaching session!

It's simply not needed.

I was terrified when I stopped over-delivering  like this — because when I first got started in coaching I used to write up action steps for every client, send out to-do lists, and more.

I was SO scared that my clients would think they weren't getting enough value when I stopped doing all that — but honestly, the complete opposite happened!  When I got my clients to start choosing and taking their own action steps, and their own notes, their results skyrocketed.

They took so much more personal responsibility, because they weren't expecting me to do it.

I really want to emphasize that this piece not only makes you more professional and impactful as a coach — but also allows you to take care of yourself as a coach as well.  

And finally…

When you’re first getting started as a coach, on top of the 10 minutes you’re making notes on your client for yourself…  

Take 20 minutes or so to review YOUR coaching with these questions:

  • What worked well?
  • What can I give myself a pat on the back for?
  • What didn’t work so well?
  • What was a little wobbly that I can compassionately look at and improve?

The is key to learning and growing as a health coach!


So, ladies, there you have it.

Everything is here that you need to know.

You truly need to know NOTHING more than that.

Ask these open-ended ‘Killer Coaching Questions’ questions and listen for the answers. You’re there as a coach to ask questions and listen, with a little bit of teaching and guidance.

The questions, coaching tools and session structure I’ve just given you are your POWER TOOLS.  

The foundations are there for you...

So get in the game, coach anyone and everyone you can, and your confidence is really going to lift.  

And above all, trust that you have everything you need to be a great coach, and to deliver an impactful, encouraging, and deeply supportive coaching session.

Now go out there and get started!!

Love, Amanda xx
 

PS: If you ever feel fearful about coaching, read this blog post, it’s the perfect tonic for your nerves:  Why you don’t need to be confident to start coaching >>  

And make sure you download the 100 Killer Questions here: 100 Killer Coaching Questions >>
 

How to get PR Using Social Media

How to get PR Using Social Media


Collecting ‘As Seen On’ media logos for their website is a huge goal for a number of coaches in the health and wellness space. When a potential client logs onto your site and sees that you’ve been featured in major media like SELF, SHAPE, or mindbodygreen, you build instant trust and credibility in your brand. Not to mention that editorial coverage in these kinds of publications is typically free! But without a personal publicist on hand, how can you go about getting this kind of media coverage for your health coaching business?

There are a lot of myths around getting featured as an expert in the media, but the truth is you don’t need to hire fancy, expensive PR or pay thousands of dollars for access to a media database. With a bit of social sleuthing, in just 10 minutes a day it’s totally possible to find and establish media relationships that can build buzz, brand awareness, and ultimately lead to press coverage that puts you in front of your perfect target client.

Wanna know a secret that not a lot of publicists want to share?

Between Twitter, LinkedIn and Google, you can pretty much find and connect with any media gatekeeper, whether that’s a journalist, editor, writer, blogger or producer. Establishing relationships with these individuals is the perfect first step, before pitching yourself or your brand for coverage. Once you’ve decided on your desired media outlet to get coverage in, here are the next steps you’ll want to take:

Find and Follow

  • Follow your target media outlet on social networks – like their page on Facebook, follow them on Twitter, Instagram, Snapchat and any other relevant network

  • Figure out exactly which editor or producer covers health, nutrition or lifestyle content. An easy way to do this is to do a google search and review the content they’ve created in the past

  • A lot of people overlook the handy-dandy search function in Twitter. For example, if your goal is to get featured in Shape magazine, type ‘nutrition editor Shape’ into the search bar, and then click on ‘Accounts’. Editor Marnie Schwartz comes up and you’ve found your contact!

  • I always recommend creating a private Twitter list to find and follow all of your target contacts and check it daily – media often use Twitter to share their latest content and reach out looking for sources.

Engage and Befriend

  • Make a point of engaging with the media on your private Twitter list daily – whether that’s to retweet their content, answer a query they may have, or comment on their latest articles. Consistent engagement definitely does not go unnoticed! Who doesn’t love when someone champions their work?!

  • Are they tweeting about something personal? Maybe sharing a picture of their pet or news about their kids at school? Comment on that too! One of my BEST media relationships came from bonding with a national newspaper editor over a mutual love for our cats – not only did we connect based on that, but my clients got featured in her section of the newspaper every few months because our relationship moved from professional to personal (we’re still great friends six years later). Whenever she needed health content, since we were friends she was happier to feature me and my clients over a stranger’s or from a cold pitch

Pitch!

  • Now that you’re engaging with these sources semi-regularly from a genuine and authentic place, you have an in to make a pitch, whether that’s being interviewed as an expert or suggesting a story that would be super informative to your audience, highlighting your business where it fits into the story

Getting featured in the media isn’t reserved for a special few – social networks make it super easy to find every health and wellness coach to connect with the right contacts and get positioned for media coverage. The beauty about press features is that media tends to beget media, get coverage once and your next press opportunity will be easier to secure!

Curious what to do and what specifically not to do when engaging with the media? Get the Dos and Don’ts of Making Media Friends Using Social Networks here

 

Lisa Simone Richards

 

Lisa Simone Richards is a publicity expert for fitness, health and wellness-preneurs who want to see themselves and their businesses featured in magazines, on TV and around the web. As the principal of PR agency Vitality PR & Communications in Toronto and the creator of Make Media Friends, an online PR school for health, fitness and wellness entrepreneurs, she’s here to teach you how to connect with the right media personalities and use the power of publicity to get your brand in the spotlight and attract your perfect clients. Learn how to do it the right way with social media with this checklist!

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Have you been thrown back in the trenches?

Have Your Been Throwing Back in the Trenches as a Coach

There is an odd phenomenon that I have witnessed over and over again when mentoring new health coaches.

It’s what I call being ‘thrown back in the trenches’.

This came into play recently with my UPswing Mastermind students. They were all diving deep into their ideal client/ target market. And things were starting to surface. Wobbles were starting to show.

In the group Laser Coaching calls I was being asked what was going on – why this felt so uncomfortable.

Well, what I have observed from helping hundreds of Health Coaches grow their businesses, is that sometimes when a woman makes a decision to say YES to becoming a coach –not just talking about it, but seriously deciding to go for it– it can feel as if the Universe has a little laugh.

“Oh yea, you’re really serious?” it seems to snicker, “Then let’s throw you back in the trenches to struggle for a bit again – just so you can remember what it TRULY feels like to be your ideal client.”

You see, for many of us we have been called to be a coach after overcoming a massive transformation in our own life.

And after coming out the other side it can feel like ‘I’ve got it’ and I want to share this with other women going through what I did.

But from that place of ‘already mastered this’ we can lose touch with how it felt ‘back then’.  We can be quick to forget the true pain;  what it is really like to be going through that experience. 

 

We forget things like:

·      What you would truly need support on

·      What you would actually buy to overcome the pain

·      What tools and resources you would need to create lasting change

·      What shifts you’d need to make to your mindset in order to heal

And so the Universe gives you a little ‘helping hand’ to jog your memory.
 

And it might suck at the time (it DOES suck at the time, that I can attest to), but this makes for the creation of a REAL and GENUINE coaching program for your ideal clients – one they WANT TO BUY.  And it makes you an even better coach.  A truly compassionate coach.

And if you wonder why people are lining up to work with you asking, ‘How do you know I feel that way?’ or ‘It’s like you read my mind with your copy…’, it’s because you revisited your former self and got even more clear on what your pain points were and exactly what you did to overcome them.

 

Here’s a perfect example of how it worked for me:

A few months ago, I myself had a (thankfully very brief) return to the trenches with my money story.

I invested a HUGE amount of money – more than I had ever done in my life – in myself.  And…you guessed it…a whole lot of money fears reared their head.

At first I got scared, and my first reaction was: ‘I thought I had this money thing sorted?!’

Then I realized I was going to have to walk my talk by going back through all of my own teachings again. And because I had to do so step-by-step again – I was able to this time document it as I went.  I delivered those exact steps to the ladies who joined my new mastermind program.

I had never before been able to articulate the ‘steps’ of wealth consciousness with this level of clarity – and days after that training many women were making thousands of dollars from their first clients. (I hadn’t even taught them ‘how’ to get clients yet… it was purely from me being able to teach ‘wealth consciousness’ in a new way after a brief stint back in the trenches).

So, if this phenomenon happens to you when you finally make a proclamation to the universe that you are ready to play bigger (note that my ‘return to the trenches’ happened after I stepped up to a higher biz mastermind’), then try and relax if you can – but most importantly – document what you do to climb back out yourself.

This is what you are meant to be teaching to others!

I’d love to hear your own experiences of being ‘thrown back in the trenches’. Share in the comments how it helped you to grow as a person, and how it shaped what you are teaching (or desire to teach) others.

And if you want to know more about how to get to know who your ideal clients are, then read my blog post, “4 ways to identify your health coaching target audience” HERE: http://www.amandajdaley.com/blog/2015/9/6/4-ways-to-identify-your-health-coaching-target-audience

Amanda x

 
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Are You Stuck in the Victim Loop? (+ practical steps to get out quick smart)

Are you stuck in the victim loop

We all do it.  

One day we’re sailing along happy-as-Larry, growing our businesses; the next, we are blaming someone or something for things not going our way.


We can fall into being a ‘victim’ without even realiSing we’re doing it!


And while we all do this from time to time, the key to staying out of ‘victim mode’ is to be aware we’re headed into the loop, see how quickly we can catch ourselves, and take action.

Recently, when I was in Austin, Texas at my mastermind, I experienced first-hand the beginnings of a spiral into the dreaded 'victim mode'.

After getting a personal invite, I had just joined this new mastermind program, and I had invested (big) to join. So, like any investment in business and ourselves, it was scary.

As the mastermind kicked off, I was not disappointed… (at first).


Let me explain.


The minute I joined the first day of the 6 day event, I was blown away. I was instantly taken to a new level of business understanding.

I learnt SO much on the first day alone, and within days I had filled books of ideas.

But, on day 4 something happened.

I had a chance to be in the hot-seat, where others were invited to support me with a personal problem, and I didn’t get the answers I was hoping for.

Is this post helpful? I created a free workbook to teach you actionable steps to move from Victim to Accountable! Click the button below to get it right now.

 

 

I slowly became irritable. I started questioning my investment. I started panicking because I hadn’t got the answers.

I started to ask, 'What was I supposed to do next?'

I even started to get angry at the event organisers; feeling that the support I had pictured wasn’t just wasn’t there.

I started to panic.

I didn’t like this irritation rising in me.  I felt shame at feeling spoilt or ungrateful, yet it was there, and I started to think more and more negative thoughts.

At this point I caught myself at a point (which I later learnt was the ‘choice point’ of the Victim Loop).

I knew this is not how I wanted to experience the event, and so before bed that night I pulled out my journal and started to let my emotions out on the page to see what was really going on.

Journalling is my go-to tool for letting go of emotions when I am not feeling ‘high-vibe’.

I journalled 3 pages, and by the end identified that the truth wasn’t the story I’d been carrying that day (I don’t know WHAT to do next in my biz) – heck, I’d just done 4 days of intense training, so I had plenty of ‘what–to-dos’!

The truth was, I didn’t know HOW.  And instead of seeing that, I had avoided it and gone into victim mode.

So I asked myself, “What do I need to move forward?”

Three things came to me:

  • I need to understand the steps it will take to implement the funnel I had come up with in previous days (I’m great at big ideas, but I don’t always understand HOW to do the technical pieces at first)

  • I need a copywriter who understands advanced sales funnels

  • I need someone on my team who can build that funnel

As soon as I got that clarity and broke the overwhelm down into steps (see my process for doing that here)...

I felt a massive sense of relief – and all of my agitation was gone in an instant.

 

 

Now, this is where the power of masterminds come into their greatest.

At breakfast the next morning, I ASKED the others in the group if anyone knew of a copywriter that understands advanced sales funnels, what I should be looking for in a funnel builder, and what the steps I needed to take to implement the funnel might be. 

Before we even started the mastermind for the day, I had answers for all 3 questions:

  • Someone had walked me right through the entire step-by-step process of implementing my ideas.

  • I had a copywriter introduction, and...

  • I had 2 offers of help to build out the funnel (or help me identify the tasks if I wanted to manage it myself).

While I'm not sure who came up with this Victim Loop framework - which was introduced to me by a friend later in the event AFTER I'd gone through that wobbly patch...

THIS is my interpretation of it: 
 

 

 

 

I had moved from 'victim mode' to being accountable... 

 

By taking the following steps: 

  1. Recognising that I wasn’t feeling high-vibe and choosing to explore it within myself (no more blaming others)

  2. Identifying what I needed in order to move forward

  3. ASKING!! I was blown away by how much people wanted to help when I knew what to ask for and wasn’t afraid to do so (no one can help us if we can’t ask for what we need – people are not mind readers – it is our responsibility to ASK)


Not only did I get so much clarity, but I enjoyed the remainder of the event even more than the start. I was so open to new ideas and being part of the supportive network of the mastermind.

Don't forget to download your free workbook on how to take actionable steps to move from Victim to Accountable! Click the button below to get it right now.

 

 

Had I stayed in victim mode, stuck in that loop, things might not have been so expansive for me and I highly likely would have cut myself off from receiving all of the greatness that was on offer for me.

now it's Your TURN:

Let me know in the comments if you have ever found yourself stuck in victim mode, caught up in that victim loop...

And let me know what strategies you used to move yourself up into accountability instead.  How did you move yourself forward in growing your business? What did you learn from that experience? Did you notice a pattern?

Love,

Amanda xx

 

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3 Ways To Get Your Spark Back When Nothing's Going Right

3 Ways to Get your Spark Back

“I feel like I’m putting myself out there. I’m doing talks on Health & Wellbeing at the gym, and I’m posting on Facebook, but it just doesn’t seem to be going to that next level. I want to be getting paying clients.”

“I feel frustrated because, I’ve been putting in a lot of effort it seems and I’m not getting results.”

“Where am I going wrong? I know my stuff. I feel I should be way more ahead than I am.”

Sound familiar? Not only do I hear this often from new Health Coaches in my UPswing Mastermind, but I went through this exact scenario myself when I was starting out.

Let me offer some relief by saying, it is absolutely normal to be feeling frustrated when you’re not getting the results you hoped for – your inner child IS going to start getting stroppy and grumpy if you’re giving, giving, giving and not getting.

Vibration is everything. And it’s hard to keep that stamina and that excitement if we’re not getting rewards back. Little inner child’s going to start getting stroppy and grumpy if you’re giving, giving, giving and not getting.

A large amount of what I’ve learned around feminine energy, is that as women the reason we are getting burnt out is because we do just give, give, give and we don’t get anything back. That’s because we’re not asking or we don’t know to ask, or we don’t think it’s okay to ask.

By asking, I mean, when we’re putting ourselves out there, we need to be asking for the sale. I cover this in detail in my Mastermind – how to sell soulfully without being ‘salesy’.

In business we DO have to ask. It’s something that I had to work on as a woman, and something I encourage all of my new Health Coaches to do, too.

It’s the reason salesmen make a lot of money.

In my own business, for example, maybe one or two people have emailed me in maybe the last 4 years and asked me about one on one coaching. People don’t come to me;  I go to them.

When I think back to a time when my one on one clients were up to 25 at a time – fully booked –there is only a handful of people who came to me.

We do have to be the ones asking for the sale; asking people to work with us. Sometimes that needs to be a bit ‘pushier’ than we feel comfortable with, but we’re in business and this is the biggest issue I see in the online community, too.

So, it’s normal to get frustrated when you’re not getting results. That frustrated place, though, is not a really high vibe energy to go out and get clients.

 

 

You need to find that thing that’s going to get your spark back. It’s common sense that the person who is excited and out there with passion and wanting to share their message and says, “I’m going to create a video for my ideal clients”, and “I’m going to get out and give a talk” and “Hey you guys, seriously, you need to buy my program because I want you to have what I’ve got because I’ve learnt…” is going to sell over someone who’s feeling like, “People just don’t want to buy – I’m not going to put that up in my FB group because no-one’s going to want to hear from me.”

It’s obvious which one is going to sell, right? But when we’re in it it’s hard.

The key is we need to find in ourselves what’s going to get us back into our high vibe place – what’s going to spark us; what’s going to excite us?

And then choose to get back on the horse. You need to be in that energy to go out there and get visible. First, though, you need to reset.

What would it take for you to reset?

Here are my 3 Ways To Get Your Spark Back When Nothing's Going Right:

 

1.     START WITH SELF-COMPASSION

Acknowledge to yourself that this is part of being an entrepreneur, and that there’s nothing wrong with being in the space you’re in AT ALL.  It’s going to happen time and time again throughout your time in business – even when your business grows. You’re going to launch, put all this effort in…and no one buys. And you don’t know why and you get knocked off the horse. Or you’ve got clients and then someone stops paying. And then you get knocked off.

Compassion has a frequency that heals. Sometimes we feel that we have to be positive, positive, positive all the time and not experience any negativity. Sometimes you have to give compassion for the negative space you’re in. Sometimes what happens is we beat ourselves up because we think we’re wrong for feeling like this and then we end up in a downward spiral. It’s important to acknowledge that you’re not wrong - and then make the choice to come back.

 

2.     CONNECT WITH YOUR MOTIVATOR

People tend to be motivated by one of 4 things – we have elements of all four, but one will be dominant.

My friend Robyn Jackson Brooks is an expert in the field of these 'Will Drivers' - aka what motivates us and shares he signature tips with us.

She advises: ask yourself this question to find out which is your dominant motivator, ‘Why is building this business so important for me?’

(i)              Autonomy – wanting freedom. It would be more important to this person that they work on their own schedule; that they are not told what to do by a boss. Most freedom people want to be by themselves, not in a group like a mastermind.

(ii)            Mastery – wanting to master things. A lot of people would come to a mastermind for mastery; wanting to learn from the best. They have questions like, how can I improve this? and how can I build my business? how can I get better at this?

If you resonate with the Mastery motivator, you might like to read Ash’s story, “To Be The Best You Have to Learn From The Best” over at my blog. 

(iii)           Purpose – wanting to connect with the big reason you’re doing what you do. You may say, I don’t care if I’m getting paid, what’s the impact it’s having?

(iv)           Connection – wanting belonging. This person is motivated by how they are perceived by the people close to them, not people they don’t know. This holds a lot of businesses back because we’re worried about what others think.

Connecting to your motivator will direct you to what lights you up about being in this business.

You are not wrong, by the way, if you don’t have Purpose as your motivator – if you’re not purely in it to be Mother Theresa, but you’re in it because you want to have a killer blog and you love talking about health and you want to master that (Mastery). Of course you’re still helping people.

Maybe it is more about ‘all I care about is how I help people’. There’s no right or wrong here.

Once you have identified your motivator, it’s about coming back to that every day and asking, “How can I help people today?”

It might be as simple as I need to go for a run, or I need to walk away for a week – feeling like you have the freedom again.

What would it be for you to get excited again?

 

3.     TURN YOUR BELIEFS AROUND

Picture a film projector. There’s a piece of film in the front of the projector, with light coming through the film and projecting a movie onto a white wall. That film is the beliefs that we have going on at any given moment.

So the light (which is actually your inner light that shines from you) is being shone through that film and it’s getting tainted by your beliefs – even if you’re coming up with mantras like, ‘I desire 5 clients’, etc.

What you’re projecting through the film is, ‘No-one wants to buy’,  ‘I’m probably being annoying’, ‘it’s not working’, whatever it might be. No matter what the intention is behind, it you’re projecting what’s on the film.

The good thing is you can change what’s on the film.

The realignment that needs to happen is, ‘I’m going to act as if everyone wants to buy’ or ‘I’m going to set up a workshop because there are 10 people out there who would love to come and hear what I have to say, and there’ll be a couple of people in there who’d love to work with me and have the lifestyle I have’.

When you are coming from that place with your film, you’ll see a change.

I’d love to hear from you if there’s anything you have tried that got you back on the horse when you weren’t getting results as you grow your Health Coaching business. Or if one of the 3 ways above has worked for you and what results you got from it. Let me know in the comments.

 
 
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How to nurture potential clients with newsletters (using Mailchimp)

How to Nurture Potential Clients

Woohoo, It’s May!

Over here in Bondi Beach we are being truly spoilt with a summer that just keeps on giving. I just got back from a long walk around the cliffs with a friend this morning and we jumped in the ocean on the way back.

Impromptu mornings like this are what I LOVE so much about working for myself.

And I spent a large part of yesterday researching hotels and airbnb’s for my upcoming month in America – woohoo!

If you are in NYC, San Fran or Austin let me know – I’m thinking about hosting some meetups while I’m there. Would you be interested?

I loved sharing my new ‘How-To’ series with you throughout April and due to the overwhelmingly positive feedback, I’ve started filming some new episodes.

If you missed any of the previous episodes, you can access them here:

- How to Build a Loyal List of Raving Fans (Using LeadPages)

- How to sign client contracts electronically (Using Hellosign)

- How to schedule client calls quickly & easily (using Calendly)

- How to Promote Discovery Session on Facebook (using Canva)

We’ve spoken a lot about promoting yourself, and building an audience via engaging content, in exchange for email addresses and I’ve had mixed responses ranging from ‘Super Excited’ to have these tools now and ‘Oh so Overwhelmed’ with technology.

I get it – I know you didn’t necessarily become a health coach to be a tech wiz, but there is a bit of business know-how that is needed to build your practice and get clients, so I will continue to create more ‘How-To’s’ to help us collectively rise – be seen, be heard – as health coaches.

Technology will not hold us back from making a BIG difference in the world!

One of the questions I got in my Healthy Wealthy Society facebook group this week was how to ‘pull these pieces all together’.

And for that, I have created this week’s video on using Mailchimp in your business. It’s kind of the ‘glue’ in your marketing.

Mailchimp is your go-to for sending emails to potential clients and business followers, delivering free goodies to those who have requested them and for setting up automated marketing that works by itself to build your community.

You can watch ‘How to nurture potential clients with newsletters (using Mailchimp) below.

 

If you aren’t already in my free facebook group Healthy Wealthy Society, jump on over and join the conversation (we’ve had some pretty energetic chats in there this week which are so important as a community)

See you there

Amanda xx

Resources: Mailchimp

 
 

What I learnt about coaching from Horse Whispering in Texas!

What I learnt hose whispering in Texas

 

I had the most amazing experience today - Horse Whispering!!! Never in my life did I imagine I'd be in a ring, with a whip, directing a galloping horse with my energy and intention - but WOW - words can't describe! After watching 20 people do this and the horses mirror back their exact energy - I now understand at an even deeper level exactly how our confidence and energy effects others and the importance of who we show up as as coaches to others. AMAZING!!!!!

Just like these horses today, people WANT to be led by a coach with confidence!

 

 

One of the things that really stood out to me when reading through your responses to my recent question on the flight over here to the US was just how much ‘confidence’ (or lack thereof) is holding many of you back in your coaching business.

Confidence is a pretty general word, and so I started digging deep into your answers to look closer at what is really behind the confidence struggles (it is a 14 hour flight from Sydney to LA after all ;-)

I have identified what I have given a working name of  ‘6 Coaching Confidence Crushers’

It seems to me that our confidence as coaches is lacking due to one of the 6 following areas.

So here's my questions for you to consider this week:

"If you could take a magic pill to master just one of these areas - which would make you feel uber CONFIDENT to rock out your heath coaching business – which would it be?"

Comment below on which ‘Confidence Crusher’ you relate to the most…

  1. (self) Confidence (worrying what others will think of you)
  2. Communication of your message (how to explain health coaching)
  3. Client Attraction (how to find clients)
  4. Conversion of potential clients into dream (paying) clients
  5. Coaching skills (how to get real results for your clients)
  6. Comparison (fear of competition or comparing to others)