[Amanda Pickering's Story Part 3] The ONE Critical Step You May Have Missed When Setting Up Your Biz


By now I'm sure you feel like you're Amanda Pickering's best friend, right?!  I get it, me too!  😉

She's taken us on a bit of a rollercoaster ride, hasn't she?

Honestly, the fact she's allowing me to tell her story so you can learn from her journey just shows how deeply Amanda cares about transforming people's lives. (Like I know you do too). She is so open about sharing her lessons along the way; and telling others what what worked for her and what didn’t.

In my earlier blog posts I told you how Amanda really struggled to get her business off the ground at first, because she was making some of the biggest mistakes I see new coaches make — trying to figure out everything on her own, doing generic business trainings ‘here and there’, and not following a plan specific to health coaches (generic business coaching simply does not cut it in this niche).

Then I shared how Amanda nearly missed out on the one thing that grew her coaching business like never before, because she was worried that a group mastermind would just be watered down 1:1 coaching.  (Nothing could be farther from the truth).

Amanda’s results truly speak for themselves, so let me take you up to where she is today, and share one more step that really helped her at the beginning.  

Just TEN MONTHS after joining the UPswing Mastermind, Amanda transitioned to being FULL-TIME in her coaching business, and introduced her long dreamed of furry-friend into our UPswing community!



That’s 10 months after being *this* close to giving up on her dreams and her business.

Now she is kicking-ass in her private coaching business, running webinars, launching group programs — and I cannot wait to see what happens next for her.

If you want to hear more of Amanda’s journey, I actually did an interview with her when she was about 4 months into the UPswing Mastermind.

My favourite thing she said in the whole interview, is that she 'knows' that ANYONE could have her success.   

Because the step-by-step process I provide for building your packages, marketing, and piecing together your business plan, is in her words 'foolproof'.

If you show up, do the work, you will succeed.


The very first step of the business strategy I taught Amanda was working in ‘Purposeful Packages’.

When Amanda created a purposeful health coaching package that leveraged her skills and spoke to her clients — she started getting more inquiries, and before she knew it she had had her best month in business yet!!  


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(Amanda said she literally fell off her bed when she got 2 new clients and one of them paid in FULL — paying more than 3 TIMES MORE than what she was originally charging!!)

Not only did Amanda’s new purposeful coaching programs help her make the income she had always dreamed of, but in the process of redesigning her packages, Amanda came up with a program that would ensure her clients got better results than ever before.

Whereas before she was always pulling out her hair researching how to help someone with weight loss, how to help someone with energy, how to help someone with thyroid issues…

Now she could confidently service a group of people in a way she never could previously.

She shared several posts where her clients were sending her messages of gratitude and powerful testimonials that literally brought tears to her eyes. So clearly, Amanda’s purposeful packages are a win-win for all!

If you take anything away from this blog post make it this:  NOT packaging up your services — and instead selling generic coaching — is a one-way ticket to “Brokeville”, stress and lacklustre results.



Wrap up your health coaching services in a Purposeful Package that will get great results for your clients. Designing a unique package that your ideal client wants to buy is key to not only delivering top results, but also for building a stable income.

Do you want to know how to create your Purposeful Package to bridge the gap between the freedom based lifestyle you desire, and the wealth required to support it, just like Amanda did?

I’m running a FREE 5-DAY TRAINING in August, where I’ll be showing you exactly how to build a PURPOSEFUL PACKAGE of your very own, and get it up and running in just ONE WEEK.

I want this level of success for you too - and this is the way to get there. It all kicks off on Monday 13 August (or Sunday 12 August if you’re in the US).

I’m sooo excited to share this content with you!  Want in?

Click here to register now >>

And remember, if you want a different outcome than what you have currently, you MUST take new actions!  I hope this will be the next step on YOUR business journey.


Amanda xx

PS: If you missed the first parts of Amanda’s story, you can read them here and here.