How PR changed my biz game and upped my expert status

How PR Change my Business Game

When I first started out as a new Health Coach, I noticed the same people seemed to get all the attention in the media. Their names consistently came up in places where I was hanging out online.

  • It seemed like every week they were showing up in a new place – interviewed on podcasts with thousands of listeners, quoted in top magazines, and guest blogging for the biggest online sites.
     
  • I’d see them announce in their email newsletter, “My new book just hit #1 on the bestseller list!”
  • Every time they opened up their signature group program for people to join, hundreds of people flocked to join on the very first day.
  • They would write a heartfelt, vulnerable post on Facebook, and within an hour 300 people had “liked” it or shared it.

 

On the one hand, I was happy for them, because I firmly believe in appreciating the success of others and seeing that what is possible for someone else is therefore possible for me.

And it’s great that people are doing meaningful work and getting attention for it. Everyone deserves to have the highest success when they are authentically sharing their gifts with the world and uplifting others.
 

But..... on the other hand, there was one thing that kept nagging at me…

 


 

I was ready to authentically share my message and my gifts, too!  

Deep down, I had always known I was meant to do something big; to touch lives and impact the world.

 But it felt like I was watching others shine while sitting on the sidelines.

 So I started taking PR seriously and took action to get the media’s attention.

My Health Coaching business was called Fuel Urban Wellness, and being featured in high-profile places was a game changer in getting clients and selling my Driven Woman’s Detox program, for example.

Having the media publish what I had to say gave me the credibility that I saw in the other health industry experts I was following.

As a new Health Coach, a small boost in your credibility can make all the difference in getting your business off the ground. PR is one of the best ways to do this when starting out.

Getting exposure on sites such as Mind Body Green, Tiny Buddha and Women’s Health & Fitness was a massive boost for my business. It was the start of me being seen as a true expert in the field of Health Coaching. 

And in my current business today, media has continued to play a part in my being seen as the go-to authority in my field.

My front page article in the Sydney Morning Herald and Melbourne Age as a business mentor moved the needle forward MASSIVELY in my business.

The real thing to note is that getting 'visibility' as a Health Coach comes BEFORE you are already seen as an expert. In fact, getting exposure in these ways goes along way towards being positioned as an expert FAST - even if you are still a beginner.