Tapping into the audience of others who serve similar people is a key tactic in growing your reach and exposure.
"I made cold calls to local businesses & from that have created a successful business partnership in town as well as booked a speaking engagement"
The previous steps in the ‘Clients by Christmas’ challenge have seen you out there doing it for yourself… If you need reminding of any of the previous steps, pop over to my blog anytime to view them all together >>
But Step 8 turns this around a little and starts you thinking laterally…
It’s time to share audiences with like-minded professionals! When you come from a ‘creation’ not ‘competition’ mindset you can benefit hugely from partnering with the right people.
Who else is already serving your ideal client? Is there another service that they regularly receive that could compliment your service? Is there someone that would benefit from referring your services?
Here is a starter list of ideas for referrals and joint venture partners.
- Guest posting on others blogs
- Speaking at yoga or pilates studios
- Partnering with a Personal Trainer
- Doctors with an integrative approach
- Personal Stylist
- Your local gym
ACTION STEP: Spend time brainstorming your own unique niche for insights into who would be of benefit for you to partner with that also benefits your potential clients. Then take action by contacting everyone that fits that bill.
Tip 1: Don’t partner with anyone for the sake of money or list building – it is never worth it in the long run. Respect your audience and only promote others who are of genuine interest or benefit to your tribe or they’ll go running for the hills ten times quicker than you found them!
Tip 2: When you really truly know your target market inside out, knowing where to find them and who they might already be following or working with becomes super simple.