START CLOSE TO HOME
It can be tempting to fall into the trap of thinking that no-one wants to work with a health coach, or that it is impossible to those that do …
I sent personal emails to my friends and family, as well as posting on my private FB page and booked 13 discovery sessions and 2 clients in 1 week.
Yvonne Ling Kao, www.yvonnelingkao.com
It’s great to have you here for step 3 of Clients by Christmas, if you have missed the previous 2 steps, you can view them on my blog here >>
Step 3 is one most people overlook and that is to start close to home and work your way out from there.
Truth bomb: There are no lack of clients in the world who would LOVE your support on a health issue, if only they knew it was an option…
The problem I witness over and over again is that many health coaches graduate, launch a blog and expect the entire online world to come looking for them.
When this doesn’t happen they take it personally, thinking that no one wants to work with them and those thoughts of giving up start to creep in … but the truth is, you always have to start close to home.
While in the long term I do not advocate working with family or friends as a health coach, in the short term, it is exactly where to start.
The most common ways I have witnessed Health Coaches get clients is by using one of the following strategies:
1. Talking about your Health Coaching on your personal facebook page in a conversational way.
Talking to your friends in this way is great practise for talking to the wider world in your genuine voice, and it’s easy to forget just how many people are watching every time you post on facebook – even if they don’t always comment. You’ll be surprised who may reach out when you tell them excitedly what you have to offer.
2. Privately emailing friends and family to spread the word for you.
When you write about what you do so that others can learn and get excited by your offering, your family and friends will often be more than happy to spread the word. Starting close to home in this way will allow you to practise getting your feet wet and again, people are more likely to buy from those they ‘know, like and trust’ so personal referrals are a great way to pick up clients.
I posted to my FB page, spoke more about my program to everyone and made cold calls to local businesses and received more in-full payments from clients than ever, created a successful local business partnership and booked a speaking engagement!
Megan Flynn, www.megankwellness.com
ACTION STEP: Write an email to send to everyone you know and then create a shorter version to share on your personal facebook page.